A sure fire way to lose subscribers (and clients)

Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.

The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.

Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.

I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.

This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.

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