How to build your high ticket solution - Part 3

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Episode Transcript

(00:00):
This is part three of a threepart series about how to build your high
ticket solution. And this is thelast part, and we're going to talk
about the mindset, some of thedetails about auditing and how that works,
talk about concepts like accelerate winners,and we're going to just wrap this up
in a nice, neat little bowso you can have at least an outline
of your high ticket solution. I'vejustin hit with ad briefings copyrighting tips.

(00:24):
First off, what is a highticket solution? So my example here is
a twelve month lead acceleration program wherea client signs on for twelve months of
specific work. Now you might bethinking a client's not going to commit to
twelve months. They might commit tosix months or three months or whatever,
and you can scale your product oryour solution to whatever month term you have.

(00:50):
But here's how I help them enrollin a five figure high five figure
or a six figure twelve month program. And here's here's specifically how we do
it. First off, we helpthem understand that if they were going to
do this themselves, that they'd havea significant cost to have qualified individuals involved

(01:11):
in the particular project. So ifthey were to take my plan for a
twelve month leading acceleration program and implementit themselves. They'd have a sixty thousand
dollars a year marketer. They'd haveone hundred and twenty thousand dollars a year
project manager. They'd have an eightythousand dollars year webmaster. They'd have an
eighty thousand dollars a year analytics personif they were lucky. But we do

(01:32):
know that they're also going to needcopywriters. A copywriter is going to be
about seventy thousand dollars a year fora copywriter. Now, by the way,
if you're not making seventy thousand dollarsa year as a copywriter, if
you're not making three times your averageincome for your region, then you're doing
something wrong. And that's exactly whyyou should have a high ticket solution for
three to five retainer clients that you'regoing to consistently have that income month after

(01:55):
month. And that's again why we'reteaching you this program. And at least
he's getting you familiar with the possibilityof having this. But let's say let's
continue. I say to the client, Hey, look, I understand a
twelve month commitment, which they mustpay for the whole twelve months. Whether
they use it or not is verydifficult. But again, we're saving you

(02:20):
so much money. When it comesto the people you'd have to hire full
time. And let's be realistic.Once you have these people, you have
to pay for the twelve months anyway, but you're not going to use one
hundred percent of their time and they'regoing to sit around your office screwing around
coming up with new creative ways tospend your money. The difference between that
and this program is that for thefor the investment, and it could be

(02:43):
a ninety three thousand dollars investment,it could be a one hundred and twenty
thousand dollars investment, it could bea sixty four thousand dollars investment. You're
going to get fractional ownership of theseindividuals to get the results you're looking for
within a framework that has created provenresults. So I show them example number
one client who's doing. Now I'mgoing to give you my client examples.

(03:05):
You have to have your own clientexamples. And by the way, if
you don't have client examples at thisscale, you bring down the project instead
of twelve months, you bring itdown to three months. Here's the thing.
I use twelve months numbers because theycan easily verify that a marketer is
going to cost them sixty thousand dollarsa year. That could be an online
marketer, an offline marketer, couldbe anything. They could verify their project

(03:27):
managers or costing a certain amount,but you would just divide it by four
to come up with a three monthnumber. And so if the three month
number is eighty thousand dollars and you'recharging twenty thousand dollars, they can see
the value in that immediately. Here'swhat's important. The reason I'm teaching you
the overview of building your high ticketsolution, and of course the coaching clients,

(03:49):
we talk specifically about your high valuesolution. But I want you to
understand that one hundred dollars for apress release, you know, twenty five
dollars for a blog article, thatall that piece work that you're doing as
a freelance copywriter is not going tocreate the passive income necessary or the confidence
that you've got a certain amount ofmoney coming in every month that you would

(04:09):
get from a retainer client. Now, retainer clients are hard to get because
nobody unless you're a lawyer. Nobodyreally wants to pay a certain amount of
money every month in case something isneeded. They want to know that they're
getting value for their dollar. Andbecause you have three to five clients paying
you fractionally on these people, becauserealistically you do have to hire all these

(04:30):
people. You know, it couldjust be you as the copywriter and a
virtual assistant and a researcher because yourpackage is just content. But again,
if they get just content, they'regoing to go out and look and say,
well, we got we paid himtwenty five dollars an article. But
this new AI tool, I canget a whole month full of content for
twenty five dollars, And so whyam I hiring this fool? Do you

(04:50):
see where I'm coming from here?Again, So that's why we add the
audience, the best practices, theprocesses, the systematic approach strat ategy,
because whether they're doing three months withyou or thirty months with you, they
have to see that it is thebest possible business solution. Now we can

(05:12):
also talk about the emotional elements thatthey're not going to have to manage people
and they're going to have processes thatyou've developed across twenty or thirty clients.
But in my case, for example, I'm still using the business development methodologies
that were taught to me by peoplewho closed twenty five million, fifty million,
two hundred million dollar contracts. Bythe way, in the business development

(05:33):
world, for government contracting, theyclose twelve month contracts to five year contracts.
They don't do a thirty day deal. They do a longer term contract
because of the ramp up. Soif the client says to you, I
don't want to commit to a twelvemonth lead acceleration program, I can give
them examples of clients who did commitand the results that they gained. So

(05:54):
one of my clients was barely gettingby, and we went from four hundred
thousand dollars a year to twelve toone point two million dollars in received revenue
within one year. That's in additionto the four hundred thousand they're already doing,
and then to twelve to twenty twomillion dollars over the next three to

(06:15):
five years of money received. Theorganization did not significantly grow in overhead or
size. The difference was the implementationof processes and procedures designed to develop the
business growth. The owner went frommaking four hundred dollars a month because he
made a commitment to himself that he'donly receive a certain percentage of the gross
annual income previously received, and hewent up to ten twenty thousand dollars a

(06:41):
month as the system matured. Nowthey kept me on for a few years.
But the work that we did inthe first twelve months is the foundation
to everything they did thereafter. AndI didn't have to camp out on site
to do it because we built systemsthat all their team could implement. And
then after the first twelve months,I really was just there for maintenance.

(07:01):
By the way, we're mentioning youwere there for maintenance, because many of
these high ticket projects can have maintenanceat the back of it where they pay
a reduced rate to get the maintenanceelements that you do, and then you
might not need a bunch of subcontractorsinvolved. So maybe the maintenance is to
keep their prospect newsletter going or keepa customer newsletter going. Do you see
how this works? So you're goingto have examples of how you're They're saving

(07:26):
all kinds of money because you're goingto do all the hard work. You're
going to manage the team, andbecause you've got they need to know that
you have more than one client doingthis because it'll be a big surprise to
them when you have somebody on agroup coaching call and there's people from other
companies there. But ultimately you knowyou've got five people sharing the costs of
these highly specialized individuals that you wouldn'tneed even half the time. And we

(07:50):
can help manage that so that youget the right experts when you need them.
Do you see how this works?See, we're actually helping them take
a chunk of their business that thehaving a problem with, which is their
sales and marketing, and we're packagingit up to help them get specific results,
specific measures and ultimately implement in away that's meaningful. Now, when
we do that first month, theclient does not know that they can integrate

(08:13):
certain things, so their hand ahead. This one client, they were getting
inbound telephone calls, they were gettingemail messages, they were getting leads from
the fax machine. They were gettingleads through salespeople at trade shows. They

(08:33):
were getting leads from magazine articles andregional publications. All of these leads came
in to a person who wrote themon a sheet of paper, So there
was a form, and they filledin the form which had the lead qualification
information so the name, address,and phone number responses to surveys. Sometimes

(08:54):
they would call the people and fillout the rest of the form. Then
they would photocopy the form make twocopies. One copy would go to the
sales manager who would then hand outall of the leads. They would pass
out the leads to the people inthe office, and then the other one
would go to the data entry personwho would enter the data into a mailing

(09:15):
list so that they could follow upwith mail. Now, after they went
through all that manual stuff, theydidn't actually mail anybody because the leads never
really got into the mailing system ina timely fashion. The salespeople actually didn't
improve their closing rates because the leadswould be cherry picked out rather than assigned
in a reasonable way that could bemeasured. And then ultimately they spent thousands

(09:37):
and thousands of dollars where I couldcome in and have the initial lead form
in a spreadsheet system. So basicallywhat happened this is in the nineties and
two thousand, is that leads wouldall come in and then the salespeople would
data enter it into a CRM system, and then on the back end,

(09:58):
the data entry person who was gettingthe additional survey information because this was very
important to call the prospects and kindof do a discovery call, they would
punch that into a form which wouldbe uploaded into the CRM through a spreadsheet.
And then now within a day,the salespeople had all the information they
need. Everything was CRM, andthe long run, they had a result.

(10:22):
Now why did I give you thatexample, because we took the client
from taking thirty days to get thelead in front of a salesperson to getting
hours in front of the sales person. So the salesperson was required at the
end of the day when they're goingthrough their business cards anyway, because they
would type these business cards into aspreadsheet and print it out for the person
who's going to hand transcribe it.They now just put it in the CRM,

(10:46):
and very often they'd put it intheir CRM and send a thank you
to you know, or send afollow up. And so we were not
adding to their process. We wereonly shrinking the amount of time it took.
Now, the reason I tell youthis is because that isn't a example
of a value add that is beyondthe core element. I was hired with
that organization to help them increase sales, not to increase the efficiency of their

(11:09):
overall process. But when I wasable to pitch that to them and do
it, it was worth a fivefigure bonus because we cut out so many
mistakes, we cut out so muchof the work, and they were able
to instantly see the translation into results. So your month one auditing is about
gathering up those quick wins. Andyes, I only got paid once for

(11:33):
that because once the systems implemented,I don't have to do anything else.
But again, because the system wasbetter, I was able to make more
sales and so my commissions were tremendous. So again we are giving them value
add beyond words on page, becauseagain, if all you're doing is selling
them another issue of their newsletter,another blog post, a ninety nine dollars

(11:56):
press release, and you're the onlyone working in your organization, if something
happens, you're going to immediately losethat income. And that's part of the
roller coaster income syndrome. You're busyworking with clients and so you're not adding
another client to your high ticket program. You're busy working on you know,
break ads, we used to callit break fix, and you're not actually

(12:18):
expanding the business. So when onceyou get this client, you want to
make sure that they can measure yourvalue and performance against what they're paying you,
but also against what they're investing intheir marketing program. And so now
they are more capable of understanding whatworks and what doesn't. And so your
month twos, your even months aregoing to be hardcore implementation, hardcore launching,

(12:43):
hardcore visits. Their internal team isnot going to be able to do
this stuff because now instead of havingthe two hundred thousand dollars in support staff,
they have you at fifty thousand dollarsor one hundred thousand dollars, and
they don't have access to the technology, knowledge or resource to repeat what you're
doing. Now you're a great supplementto what they're doing, but ultimately it's

(13:07):
difficult to replace you because you nowbecome an essential part of their organization.
Now I've mentioned group coaching calls,they have to understand what you're doing and
why you're doing it. They don'tneed to necessarily know how, but these
can be done on group coaching calls, and what I do nowadays is no
different than the coaching that we havewithin ad briefings copyrunting tips. But I'll

(13:31):
bring the people together on a callwho are in that cohort or previous So
in my twelve month lead acceleration program, we're going to have a call that
anybody who's graduated from the program orbeen in the program in the past gets
access to the meeting where we gothrough training. Now, how many of
those people actually attend? Usually none. It's just to be honest, they're

(13:54):
so happy with their results, they'reso busy with their performance that they'll send
like their new peace people to geta refresh on why they're doing things a
certain way. But the people thatare in the current cohort or the active
retainer program in my case, thetwelve month lead acceleration program in your case,
it could be conversion optimization, itcould be a lot of different things.

(14:16):
They're going to get regular training ofwhich you get to see sometimes because
we'll do an hour training and thenI'll chop that up into a few podcasts.
So I'm teaching people within the frameworkof the high ticket program. Then
those materials become artifacts and intellectual propertyfrom my organization, which I then use

(14:39):
to promote the program itself. Seethis is about systems, controls within the
systems that build the desired outcome andthen ultimately streamlining the optimization and implementation.
Think about this. All the bestpractices you develop this year in whatever level
of your high ticket pro becomes alibrary to implement into the next group.

(15:03):
And so you might be asking,why would customers want to reup on a
high ticket program that cost them ninetythree thousand dollars it cost them one hundred
and ten thousand dollars, or whateverlevel you start at. It could be
ten thousand, five thousand, Itcould be a monthly retainer of fifteen hundred
dollars a month. It just dependson where you're at. This why this
is so scalable and so valuable tothe freelance copywriter or a marketer who wants

(15:26):
passive income because we have help whowants structure, so you know what you're
going to be doing each day withoutbeing dictated to you. You know,
if you're a regular ten ninety ninecontractor, sometimes it feels like they're taking
advantage of you by loading up alot of content because they're paying a fixed
hourly rate or they're paying a fixedmonthly rate, and they're going to try

(15:46):
to squeeze as much out of youas possible. The high ticket program has
structure, it has cycles, ithas auditing and measuring so that you can
show them that it's valuable. Butyou're still independent. You still have flexibility,
and you may even have more flexibilitythan you've ever have had before.
And we can talk about that whenwe're talking about mindset, because it really

(16:07):
feels like when you got five peoplelike this each paying you ten thousand dollars
a month, and you've got staffmaybe out a fifty percent margin out there
doing the work, you do havea little bit more overhead in the sense
that you need a bookkeeper to makesure your invoices are going and that everybody's
paying, because if they stop paying, they stop getting work. There's a
pain of disconnect. But ultimately youhave less risk because you have three to

(16:34):
five retainer clients. Now, isit possible to have five to ten or
ten to twenty, It certainly is. But a lot of people here on
the newsletter and who attend and sendin their comments and questions, they don't
want fifty people in the office.Okay, I had twenty seven subcontractors who

(16:55):
eventually I so they had ten toone hundred people on their tea. Worst
case, I would end up withtwenty seven hundred people out in the field
representing my organization doing work. Bestcase it was two hundred and seventy.
I don't personally want to manage twohundred and seventy people, okay, But
I can manage twenty seven. Ican manage fifteen. I can manage a

(17:18):
small team of project managers who thengo out and maintain portfolios. So this
is really about scale. So Idon't want you to be intimidated. I've
been doing this for thirty years,okay. I've got at least fifteen years
in the risk management side. I'vegot at least twenty years in the project
management side. On the technology side, I've got probably ten twenty years here

(17:41):
and there in specialized implementation that helpswith marketing, automation and customer relationship management.
I've invested the time. But ifyou've just got started, your high
ticket could be and then this isvery important, your high ticket package could
be three lead generation piece is asales letter for offers Okay, this is

(18:07):
very important, and now why isit the value add Why is it that
you're offering this package because you're goingto help them a be split on the
lead generation side, and you're goingto help them ab split the offers.
So you know what best combination generatesthe maximum amount of profits or the maximum
amount of sales for the client.What's your additional value add? Well,

(18:30):
the optional package of twenty four contentarticles divided up in keyboard intent that drives
to the lead your generation pages,which drives to the campaign that sells the
offer, and you're gonna help themoptimize that whole thing by focusing on two

(18:51):
specific customer avatars. That's a year'sworth of what typical company can actually manage
to produce in house. And they'regoing to see that and they're like,
holy crap, we're paying we're payingtwo copywriters at seventy thousand dollars a year
each and we don't have that.And we're hiring a sales manager, and

(19:11):
we're hiring content writers, and we'rehiring a webmaster and we still don't have
that. And I could just hireyour three month program or your six month
program for thirty forty thousand dollars andget all of that. So what's the
choice spend two hundred thousand dollars inhouse or fifty thousand dollars in house and

(19:32):
get nothing, or hire you fortwenty thirty thousand dollars and get a year's
worth of something. Four lead generationpieces, a sales letter, even just
that has value. But you're goingto do again the value add. Now,
if you need help doing this,we can talk about it in the
coaching, but the value add isactually having those four offers, and so

(19:56):
you can have a good, betterand best offer. But you can AB
split between the four offers over sixmonth period or a multi month period.
And because the reason you're offering multiplemonths is because you're going to take what
you learn in the first set,which would be two lead pieces, one
sales letter, and two offers allintegrated as an AB split. So AB

(20:18):
split on the lead generation side,AB split on the offer side, and
then based on what you learn,you're going to tune those other offers.
So you might upfront have a conceptand then over time you have the implementation.
And then remember I told you everythree months do a baseline and an
audit. Now that you're baselining.You can show them year over year results.
Now you're saying, well, Ididn't do anything for him last year.

(20:41):
That's great. That's all the morereason you want to show them the
results they're getting this year versus theresults they're getting last year. Now,
it is possible that their results lastyear are better than your results this year.
And that's why you need to Youneed to understand client management. We
can talk about that at another time, because there are times where, let's
say you're going into two thousand andeight and your clients are mortgage companies.

(21:06):
Their historical performance would be much higherthan their two thousand and eight performance when
the market collapsed, and they maynot be able to recover with marketing alone,
and so your expertise of either shiftingthe niche. Most of the mortgage
companies shifted to collections, but ultimatelyit is possible for their historic results to
be better than their today's results.You need to have an answer for that.

(21:30):
And it can't be bs. Itcan't be a brand engagement or you
know, well, if we rebrand, we'll get back on track. No,
it's you've got to understand the client, which most of you guys do.
But you see where we're coming fromhere. We're we're using this framework
and I'm just giving you this example. But the framework itself is that first
intense month of finding out what thehell is going on and how we're going

(21:51):
to measure it. And then youhave the even odd month cycles where the
even months spread through the odd monthswhen it comes to implementation, but you're
spending a little bit of time onthose odd months ratcheting it up. This
gives you enough time to actually test. Most of these stats reports are twenty
eight day windows or thirty day windows, and so we want to be able
to show the previous month's performance versusother months, or you know where the

(22:17):
baseline is. And then of courseevery three months gives you some milestone to
look forward to where you give thema consolidated report so they can brag to
their friends. But most importantly,and this is the last thing I'm going
to cover, is you can acceleratewinners. It's going to take you two
to three months to know who thewinners are and who are consistent winning.
And now you're going to take theirad dollars, which is budgeted outside of

(22:38):
what they're paying you and you're goingto say, Okay, we've got these
two winners that we know produced leadsthat sell, and we know that we
have customers that are profitable, andso now we're going to double down those
on those deals. We're going toreduce money from things that aren't working,
We're going to put it on theones that are winning. And now we're
going to have these cash surges.Now we're gonna have these fast flows.

(23:03):
Now we're gonna have something to bragabout. They will be happy for the
next three months to find out whatother ways you can boost their performance.
And then all the nooks and cranniesand the writing and the lead analysis and
all that other stuff I'm taking careof for them so they don't have to
worry about it. Most of time, they don't even know this stuff exists,
and it really those group coaching callsreally help them gain context. You're

(23:26):
gonna have a smarter client, you'regonna have a more loyal client, you're
gonna have great referrals. Now threeto five of these clients is probably best,
and one or two of these packagesis probably best. Because here's the
big challenge. I know you're excitedabout creating a high ticket product. And
I've been excited about high ticket productsin the past, and believe me that

(23:47):
over thirty years, I've got morethan one high ticket product. But when
it comes to your business marketing thesethings, if you're doing the work and
managing these teams, you can't stopdoing that to go find the next client.
So you need to have marketing systemsof your own. Usually you can
apply these packages on your own business. So you might have let's say you

(24:10):
have five slots for retainer clients.You might reserve one of those slots for
your business, or for a jointventure that you're working on, or for
something that's creating equity for you.Because there are logistics of any amount of
assignments. But the difference is,rather than piece work and chasing and roller
coaster income, you now have anunderstanding of how much money's coming in every

(24:33):
month. You can forecast the moneybecause if the client cancels this job,
unless it's within the terms of thecontract, they got to pay you out
the remaining months because it's frontloaded withall the good work. So if after
month one you give them a binderand they're like, holy crap, we
can use this binder to get quickwins, to solve our problems, to
get moving, and they decide theywant to do all the implementation and they

(24:56):
don't need you around. They stillgot to pay for everything else because that's
the hardest work. Then with theeven months and odd months, you're going
to bring them specialized labor that theywould otherwise be very expensive to keep on
staff, or you're going to managetheir staff to be more efficient. They
may decide, well, we'll justkeep doing what he's doing, not realizing
that the strategy periods and the baselinesand audits are key to making sure that

(25:18):
the plan adjusts according to the marketplace. And so there are elements of this
and we don't tell them are there, so that if they kick you out,
they still pay you. They mightnot renew, but then they immediately
regret the decision because there's a costof disconnect and now they come running back

(25:40):
the last thing I want to coverbecause we're accelerating winners. We are doing
that internally. And the program thatthey could have paid for for twenty thousand
dollars last year is now forty thousanddollars because instead of having six, ten,
fifteen different clients doing this we increasethe cost us to the client.

(26:02):
Now the value is the same.There will be a point where you can't
raise the price any higher than sixfigures for example. But again we're going
to fill those slots and that makesit more manageable on the labor side for
you. And yes, you mayend up with twenty thirty subcontractors running around,
you might end up with three orfour people who work in house that

(26:26):
are getting paid six figures each.But for yourself, you're not going to
be trading dollars for hours or hoursfor dollars. You're going to get off
the piecemeal bandwagon. The dollars perword is slavery. When you go and
measure the number of dollars you earnthat you put in your bank account,

(26:48):
that are on your adjusted gross income, that are in your retirement account,
that are in your health savings account, that are paying for your kids tuition,
that are helping you make better choicesin life, that are helping you
have I have a little bit morepersonal freedom. I'm not talking about luxury
items. What I'm talking about hereis flexibility and freedom so that you could
take a vacation without having it beinga work vacation. Now, some people

(27:11):
enjoy working on vacation, but ultimatelyyou'll be able to divide that compensation by
the number of hours you worked,and you're going to be part of the
top ten percent of the earners inthe world. In the United States,
actually, it's really easy to becomepart top one percent in the nation.
But it's going to be at leastthree to four times the average family income

(27:38):
for your region. Okay, becauseI got people on here that are in
India, and I got people onhere that are in Canada. I got
people in here that are in ruralparts of the United States that are in
cities in the United States. Iunderstand, cost of living is different,
and then lifestyle is different. Butyou've got to be at least producing three
to four times the average family incomefor your region and still have retirement account,

(28:03):
and still have health insurance, andstill have all these other things.
Because the life of a freelance coperatoris lonely, the life of a small
agency owner is lonely. You've gotto be able to have the means in
order to have that flexibility because oncethis starts rolling, you're gonna want to
be doing more joint ventures you're gonnawant to be connecting with more people.

(28:23):
You're gonna be able to do thisfor other people. So maybe in my
case, lead acceleration program is kindof my thing. I'm using topic testing
methods, I'm using marketing automation,I'm using a lot of these metrics that
I've written about for the years.I can work as a joint venture partner
to somebody else who already has acustomer but doesn't have this package. You
can do the same thing, andthen as you start being known for the

(28:47):
specializations, rather than having more workon hand, you can gain the premium
pricing. Do you see how thisworks? Folks? Now, when you're
in the coaching program at www.Dot Adbriefings dot co dot uk, understand
that as a newsletter subscriber, I'llanswer all the questions you have about this.

(29:07):
We'll do workshops, we'll drill downinto specific nuances about high ticket sales,
high ticket packages. We can talkabout the sales process. Now,
if you're a gold member, wecan actually start outlining and framing and we'll
get on the phone one on oneand we'll start outlining and framing your program.
And many times I'll say, hey, look, here's the value add

(29:29):
and by the way, it's somethingthis other member can do. And so
you too need to talk to eachother. Let's get a call together.
I'm going to facilitate that call now. If you're a Platinum member, we're
going to do it all for you. And so you may not have seen
the Platinum program. A lot offolks don't get to that point because they
kind of give up and they getfrustrated and they don't follow the advice.
They're not teachable. They want tohave this fantasy of living in a van

(29:52):
down by the river and they're goingto write copy and they're going to be
a millionaire. That's just not goingto happen. It's not going to be
consistent. There are only there's areason there's only one Agora and there's only
one of these other big companies StansburyPublications and stuff like that. You know
they'll hire you, but they're stillhiring you dollars for hours, and you're

(30:15):
not gaining the leverage and the equitythat you get when you have high ticket
solutions. So, if you're inthe Platinum program, as several of you
guys have been in the past orcurrently in the program. We'll actually develop
this for you using the Platinum programto position you as a recognized expert to

(30:37):
develop high ticket solutions, to helpdevelop lead funnels, to develop the outcome
that you're looking for, which isindependence, financially, time, security,
and ultimately flexibility. Now, ittends to be an agency in many of
my clients, and it could bea consulting agency that's specializes in some other

(31:02):
other than copywriting and they're using copywritingin house to sell that solution, or
a marketing agency who is selling copywritingservices and marketing the words that sell concept
of direct response copywriting. Doesn't matterwhich one it is. To me.
I've developed systems over the last threedecades. I've used these systems in my

(31:26):
own business to do quite well,and now due to the irs and a
divorce and all these other things,I'm still available to teach other people because
that's the way life works. Sometimes. Will you have the flexibility, will
you have the packages and the optionsin the solutions that customers can sometimes even
buy passively from you? To buildclients who pay, stay and refer,

(31:49):
that are on a consistent monthly retainerso that they are you know, you
can count on how much money's comingin month after month. The membership,
two ad briefings, copyrighting Tips isessentially my retainer program for in some cases
a self service high ticket package.Sure, you might pay I don't know

(32:13):
what the new basic newsletter level is. You might pay ninety seven dollars a
year or one hundred and ninety seven. I don't really remember what it is.
And you're going to get access totools Tips ideas concepts that you can
implement right away to make that moneyback to ten, one hundred and twenty,
you know, in multiples. Butit's essentially I know how many people

(32:37):
come on board each month, andhow many people upgrade and all that other
stuff, and so it's a consistentrevenue stream. Gold membership, Platinum membership.
I limit the number of people thatcan be in that program. Why
do I limit the number of peoplethat can be in that program because my
physical interaction is required. Again,many times, these high ticket services,

(32:59):
you can sell them or make themavailable to clients who need them and not
deliver any of the work personally becausesomebody has already developed a high ticket solution
which they offer as a package andvery often will pay you some kind of
referral fee or some kind of jointventure agreement. So, for example,

(33:19):
before we wrap up this kind oflead acceleration program, I am not able
to write all the copy. Andthe reason I can't write all the copy
is because my strengths are more onthe strategy and the metrics side, and
I can get top named copywriters dependingon the client to write that copy and
they just fill in the copy thecopy section of it. Now, do

(33:40):
all my clients pay the same retaineror the same monthly Not necessarily, because
not every client's the same. Soa you know, a large client in
the financial services may want different things. So if we're doing privacy compleat alliance
at that level, now we're movinginto my risk management work. And so

(34:04):
they want to make sure that whenthe leads come in that the lead is
aware of the privacy concerns in LatinAmerica, the United States and Canada and
California and all these other places.That's a different job than just generating leads.
So again, this is highly flexible. We can help you with the
nuances for your particular project. It'shighly scalable. You can start at a

(34:24):
small level with a three month program, but it's a packaged solution that the
customers decision makers can pass around,talk to each other and ultimately decide on
without your heavy interaction. The onboardingis heavy interaction, and so you can
build what's called cohorts and you canlaunch these products. You can use Jeff

(34:46):
Walker's product launch formula to build thesepackages. You can use a lot of
other systems to launch these packages sothat you can fill your seats. Whether
you have one of these packages,two of these packages, don't do ten
of these packages, it will notwork out very well. But ultimately you
can scale and build according to yourwhere you are today. If you like

(35:07):
to discuss where you are today andwhere you'd like to go as far as
the skills of copywriting and the wordsthat sell, go to www dot adbriefings
dot co dot uk at least becomea paid member to unlock the member's only
content, or go to the contactpage and ask about scheduling a discovery call.

(35:29):
From time to time, there arechances for you to have a discovery
call depending on your engagement with theorganization, that is completely complementary and doesn't
cost you a cent. But becausethese methods work, those discovery calls are
subject to availability. I have alimited number of paid consultations that we can

(35:51):
do each month, again subject toavailability. Because what I'm teaching you right
now with high ticket packages work.There are some cavea we can talk about
if you want me to cover anythingelse. If you're skeptical about such a
program working for you, make sureto visit www dot adbriefings dot co dot
uk and ask your questions on thecontact page, because if you're not,

(36:15):
if you're not at least offering onepackaged solution, and all you're doing is
ninety nine dollars press releases and chasingback and forth, the getting paid pennies
per word, getting paid dollars perhours, and you have no leverage,
and you can't take a break,and you're just on the grind. You

(36:35):
might as well get a job now. I know a lot of copywriters have
jobs, and they don't like that. They're trying to be freelancers. And
a lot of freelancers on the onour mailing list are trying to be in
a job somewhere at an agency.That is just a symptom of the larger
problem of not having a stability,not having a plan, and not having
a high ticket package that you canoffer. And I should really leave you

(36:58):
with this. If you don't feelconfident enough to sell a ninety thousand dollars
project, to sell a seventy thousanddollars project, to sell a twenty thousand
dollars project, yet you've worked forsomebody else paying you thirty forty fifty thousand
dollars a year, then it's justabout mindset. So if you want me
to cover that in a future program, let me know. I want to
thank you for being a part ofthis three part series about how to build

(37:21):
your high ticket solution and really buildingyour path to wealth in this role with
consistent income, measurable month to monthearnings, and high performance results for your
clients with a big giant fear ofor pain of disconnect, which means they're
going to be more loyal and they'regoing to come to you more often.

(37:44):
Then you're in the right place.You're in the right pace. Be sure
to listen to this three part programover again again. I appreciate your questions
and it's really your questions and interactionsthat help me create the very best content
that I can. By the way, this is probably not the very best
content, because you know, it'sjust it's practical that's more important than the

(38:07):
best sound quality and stuff practical anyway, I'm just in hit with ad briefings,
copyrighting tips, ask your questions atwww dot adbriefings dot co dot uk.
There's a free resources there for thosewho aren't ready for your own high
ticket solution. But we'll also probablyhave a tutorial somewhere so that you can

(38:27):
get all this in one place,plus my supplemental materials I'll see in the
next one.