Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’ll have a flop. That’s why this framework is so critical.
The 80% of work that makes great copy possible is testing, measuring, and segmentation. It’s managing the six key variables that influence conversion. It’s how you apply your daily marketing budge, or how you have a budget for advertising at all.
Rather than hit and miss, you have targeted and focused. Rather than being at the whim of advertising platforms, you direct the show to get maximum return on advertising spend. Use these insights to drill down into markets so that you find the right buyers for what you offer.
This particular client now has a library of campaigns they can implement anytime they want a cash surge. They have a clear testing plan. They know what works and what does. And through this mange to recover every marketing dollar in 8-months, verses not at all.
What’s interesting about this approach is that I can teach it but most won’t implement it. I can show you how it works, but most won’t bother. It’s simply not as exciting as being creative, coming up with new ideas, and the game of copywriting. Sad but true.
If you are a serious marketer who wants to learn the secrets of direct response marketing so that your copy converts better. Or so that you increase profits from campaigns, then join us at https://www.adbriefing.co.uk/n...
#ConversionRate #ConversionOptimization #DirectResponse #SalesMarketing #MarketingCampaign #DatabaseMarketing #MarketingMetrics #LeadGeneration
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.