Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Let's talk about why I'm ranting andraving on podcasts and why I'm getting excited
and trying to draw in an audienceto make offers to them. As a
function of my business, I'm justin hit with ad briefings, copywriting tips.
If you're a marketer, copywriter,if you are in the business development
world, getting out and reaching buyersin the marketplace is more critical than ever.
(00:23):
There are so many distractions, somuch content, and you would think
that adding more content to this messis actually not good for anybody. The
key is we want to have valuedelivered in the marketplace that does two specific
things. So first off, we'vegot to understand that there's more and more
content out there, and our prospectsare confused. Our prospects don't know where
(00:46):
to turn. They're looking for answers, So we need content that answers their
most important and critical questions. Nowthat's only part of the answer. The
second part is is we want toanswer critical questions that lead to us sale.
Now I'm being legitimate here, I'mbeing very transparent. There's no value
in me doing podcasts or recording contentif I'm not going to generate leads or
(01:11):
generate clients who have money to spendon the types of solutions that I can
deliver. I am literally standing inmy basement holding a cell phone up here,
talking to the program say these thingsfrom an outline. And the only
reason I would do that, otherthan all the other things that I have
available for me to do, isbecause we want to generate leads and serve
(01:34):
client interests. Now, your clientsare going to come and go. You
may have a good portfolio of clientstoday, but over the course of a
year, you're going to lose abouttwenty percent of them. If you have
got five clients, you're going tolose one client. If you've got one
hundred clients, you're going to losetwenty of them. And the reason why
is because their interests are changing justas fast as the rest of the world
(01:57):
around us. Many of them getdistracted, some of them find other vendors.
Some of them even go out ofbusiness and don't have the money to
pay you. That has nothing todo with you, that has nothing to
do with the service you could haveprovided, And these are things we cannot
control. So by focusing on theten or twenty percent of really good clients,
people who fit your customer avatar,people who are perfect buyers in the
(02:21):
marketplace. By focusing on content thatthey can consume to stay engaged with what
you have to offer, you stayrelevant. However, this is not about
educating them. This is not aboutinspiring them. This is not about driving
them any particular way. This isabout generating leads. Because when I say,
hey, if you've got any questions, ask them such a small percentage
(02:45):
of listeners will raise their hand andask. And those are the people that
I focus on because they are unique, they are special, they have motivation,
they're going to move towards an outcome. So, if you're a copywriter
or a marketer creating content, andour clients will pay us to create content,
but what kind of content are youcreating? Content that generates leads,
(03:07):
is content that's going to drive homeresults. Now, the lead is the
most important person to create content for, not to entertain them, not to
string them along, but to helpthem make a buying decision. So even
there, we're segmenting into subcategories sothat we can make specific offers. Now,
(03:28):
saying all of this, you mightbe thinking, why would I listen
to a podcast whose only purpose inlife is to get me to raise my
hand and tell them about my problemsso that he can offer to solve those
problems. And then ultimately I'd haveto pay him money, but he's going
to generate more money for me overthe long run. Well, that's exactly
why we do this. We dothis because the person who raises their hand,
(03:51):
who has a pain, who hasa frustration, is going to be
someone who's interested in solving a problemif we can find a match. Now,
personality wise, I'm not the bestperson for everybody, but ultimately somebody's
going to raise their hand and they'regoing to say, yes, I wanted
what it is that you have tooffer. So in your presentation, we're
not offering solutions because we don't knowenough about that listener in order to solve
(04:15):
a problem in a fifteen minute podcast, we don't know enough to deliver to
them. But we can work withtheir emotions get them excited about something like
the results, for example. Soin the case of doing podcasts or a
newsletter or any kind of periodic media, is if you can show up and
connect with the other person, ifyou can show up and show that you
(04:36):
understand their situation. I write copy, I write technical documents. I transition
from a freelance copywriter to a smallagency where I now do business development work.
What is business development work? Well, it's strata a strategic planning,
it's campaign management, it's writing copyfor sales funnels. Is that the only
(04:57):
thing you can do? No?I subcontra a lot of people who have
specialties in doing this. I'm ableto be more stable and bring more solutions
to my clients. I'm more stablein my income, I'm more stable in
my opportunity, and I can startbuilding systems where clients can plug into those
systems. Now, am I perfectat doing it? No? And that's
(05:19):
why the podcasts are very off thecuff. The podcasts are very loose because
I want to show people that wecan still accomplish things whether or not we're
perfect. And again, I alsosave a shitload of money by not hiring
editors and not hiring a bunch ofother people to clean up my own podcasts.
I can focus all those resources onclient work, billable work, and
(05:41):
that's how I'm able to get eightyto ninety percent of my time as client
billable work. Now, I'm notsaying this to brag I'm saying this because
what we're talking about here of focusingon the critical path, the critical path
is not being Joe Rogan, isnot being a celebrity. You don't need
to be Whoopy Goldberg on a televisionseries where you get paid whether or not
(06:03):
you say anything interesting. The keyis we are building audience segments, understanding
the needs and desires of those segments, relaying back their concerns and frustrations,
giving them an opportunity to engage formore information or resources, delivering them incremental
value so that they feel and understandthat you are the right solution for them,
(06:27):
and then they raise their hand andthey move forward. Do you have
to hard sell No. Do youhave to drive them to a deadline pitch.
No. The podcast itself being freelyavailable online is about someone raising their
hand when they're ready. Now,if they're on my email list, or
they've been on my newsletter for awhile, or they've paid for a small
(06:49):
service, I will offer them asimilar thing, but where it's about getting
them to the next level. Sowe want to have a system which progresses
a contact from suspect to prospect toinquiry to buyer to repeat buyer within that
element, we have certain steps thatthe people have to go through. Now,
(07:10):
content, whether it's meet in anaudio or a video, or a
or an email, newsletter or anyother form, is about moving people through
that journey, moving them towards theirgoals and objectives. Many of the freelance
copywriters on this particular newsletter are lookingfor ways to automate what they do so
(07:30):
that they can spend more billable timerather in less time overall. So if
you're working forty hours a week,you want to have twenty thirty even forty
hours of billable work and then somebodyin the office taking care of other things.
You don't feel confident in the abilityto manage other people, but you
are also not sure how the streamlineyour workflow. So those are the things
(07:53):
that we work on in streamlining theworkflow of a podcast and why I create
so much content, And by theway, there's far more content that doesn't
get published, and it gets publishedbecause I'm writing. I'm creating content for
specific audiences and specific buyers. Andyou know, sometimes a client will write
in with a question and it's justeasier to respond in a video or an
(08:15):
audio. But my point being isto streamline this. It really is about
the workflow. I offer a freenewsletter. Why do I offer a free
newsletter because I have a paid newsletter. Why do I offer a paid newsletter
is because I have paid consultations.Why do I offer paid consultations is because
we have courses coaching and consulting.Do you see how this works? If
(08:37):
I didn't have courses coaching and isconsulting, if I wasn't available for projects,
then I wouldn't have this whole lineto help the listener get what they
want and to get it in atangible form. Now, I don't want
to be going through all that effortand all that content creation and all that
editing. There is some editing thathappens, and all that prep for a
(09:00):
recall, all that webinar, allthat. I don't want to go through
all that stuff if I'm just preparingsomebody for someone else. This is critical.
You have to understand this. Ifyou do your marketing the wrong way,
if you're just out there trying toinfluence, if you're out there just
trying to reach people, you know, you reach enough people, touch enough
people, you're gonna end up injail. That's just inappropriate my point being
(09:24):
is if you do this without anoffer, without giving them a way to
reach out and really get involved inthe detail of what you have to offer.
I could go two days on thistopic and go into details and show
you how to outline a podcast,or then how to use that podcast transcript
to create content for your website,how to use content that transcript in order
(09:46):
to create a newsletter, and thenhow to create landing pages based on sales
offers so that you can get somebodypredisposed to buy with you over somebody else.
I could do that for two days, but in fifteen minutes I can
give you a quick st so youknow it exists, so that you know
these tools are available, and sothat ultimately you can move forward. You've
got to do the same for yourclients. Now here's the challenge. Here's
(10:09):
the challenge. If every copywriter andmarketer is just yammering on the Internet about
what they can do and what theycan't do, and headline strategies and you
know, how to get customers andstuff like that, and they're doing it
generically, then we've added to theinformation overload, which adds to the frustration
that these potential clients have that ultimatelymakes my life easier because I don't just
(10:31):
broadcast online. I go directly topre qualified buyers in my marketplace. See,
I've been doing this stuff since thenineteen nineties and I'm still in the
business. Not because I'm chasing trends, not because I'm out there on the
Internet and exposing myself to all thesedifferent people. It's because every piece of
(10:54):
content I create gives you the opportunityto ask questions. And when I see
who asks questions for different content categories, I go out and do targeted marketing
to those individuals who then raise theirhand and buy products or services. It
is here's the bottom line, folks. Here I should have promised this in
the beginning to keep people to hear. But this is a reward for you
(11:15):
staying with the audio here. Andit is the fact that every post,
every answer in a message board,every podcast is a test. It is
a contextual topic test. We talkabout that in the topic testing method.
And ultimately it's snowballs the level ofindividuals who are interested. And how do
(11:41):
I know they're interested, It's becausethey asked a question. Now, questions
with a lot of text in themare more engaged individuals. We can talk
about this some other time, butthey're more engaged individuals. There are certain
types of questions that signal that they'reready to hire services. There's other types
of questions that signal they're ready toget an ebook or of course, or
a program. But ultimately they geton the free newsletter, And even though
(12:03):
I highly neglect my free newsletter,folks, I do try to deliver them
additional content in the form of thepodcast, in the form of quick notes
and tips. It really is abouttaking the next step, because are you
really serving your client overwhelming them withhow to do your job, or are
you serving them by helping them justsimply get started today. Let's get started,
(12:26):
solve problems, get you more clients, gets you more results. That's
what it's about. That's what it'sabout. Now you're in the right place
if you want to start going froma freelance copywritor or freelance marketer into a
more systematic approach for getting clients,keeping clients, and growing a business as
an agency. Now, a lotof people are scared when I say as
(12:48):
an agency, But an agency canjust be three to five people, mostly
part time. Those folks who aresupporting you on your journey for success,
and so think about it. What'syour journey for success might it include?
And another reason a lot of thestuff I record never makes it to the
public is because I might record somethinglike this, transcribe it. That's my
(13:09):
draft sales letter. If you areready for workflow, if you're ready for
approaches, if you're ready for strategicmarketing, if you're ready to start growing
what it is that you're doing,you're in the right place. Visit us
with your questions at www dot adbriefingsdot co dot uk. When you go
to that site, you're going tosee a free newsletter, Join the free
(13:30):
newsletter, You're going to see acontact page, ask your questions, and
I'd be more than happy to createcustom content for you in the form of
my podcast, because again, it'sabout taking you to the next level.
It's about helping you on that journey. Now, there's all kinds of marketing
technicalities on the back end of howI track all this stuff, because every
podcast is a test. There's allkinds of workflow strategies that save me a
(13:54):
tremendous amount of time that I'd behappy to share with you. But again,
It starts with a question, itstarts with a commitment. I don't
care if you like and subscribe.I don't care if you even like what
I'm talking about here. If itbenefits you, then raise the hand and
say something. If you say something, you will get results. Asking you
shall receive. This is how itworks, and again, every one of
(14:16):
your potential clients is the same way. This is not about volume of content
on the Internet. There's already toomuch content that we've created AI devices to
summarize that content. This is aboutfinding the people who need solutions and then
being the person who delivers that solutionfor them so that they get the results
that they're looking for, so thatthey get the outcomes that they're demanding,
(14:39):
and ultimately we all win. Weall win. This isn't hard selling.
This is I'm just giving you anopportunity to solve a problem that you face.
I might not know exactly what problemyou have, but I know who
you are and i know what challengesyou have because I've been there and I've
evolved past that. I want tothank you for being a part of this
(15:00):
podcast. I want to thank youfor what we're doing here, but thank
yourself when you take action, thankyourself when you get results. I'm justted,
hit with ad briefings, copyrighting tips, and I'll see you in the
next podcast.
Let's talk about why I'm ranting andraving on podcasts and why I'm getting excited
and trying to draw in an audienceto make offers to them. As a
function of my business, I'm justin hit with ad briefings, copywriting tips.
If you're a marketer, copywriter,if you are in the business development
world, getting out and reaching buyersin the marketplace is more critical than ever.
(00:23):
There are so many distractions, somuch content, and you would think
that adding more content to this messis actually not good for anybody. The
key is we want to have valuedelivered in the marketplace that does two specific
things. So first off, we'vegot to understand that there's more and more
content out there, and our prospectsare confused. Our prospects don't know where
(00:46):
to turn. They're looking for answers, So we need content that answers their
most important and critical questions. Nowthat's only part of the answer. The
second part is is we want toanswer critical questions that lead to us sale.
Now I'm being legitimate here, I'mbeing very transparent. There's no value
in me doing podcasts or recording contentif I'm not going to generate leads or
(01:11):
generate clients who have money to spendon the types of solutions that I can
deliver. I am literally standing inmy basement holding a cell phone up here,
talking to the program say these thingsfrom an outline. And the only
reason I would do that, otherthan all the other things that I have
available for me to do, isbecause we want to generate leads and serve
(01:34):
client interests. Now, your clientsare going to come and go. You
may have a good portfolio of clientstoday, but over the course of a
year, you're going to lose abouttwenty percent of them. If you have
got five clients, you're going tolose one client. If you've got one
hundred clients, you're going to losetwenty of them. And the reason why
is because their interests are changing justas fast as the rest of the world
(01:57):
around us. Many of them getdistracted, some of them find other vendors.
Some of them even go out ofbusiness and don't have the money to
pay you. That has nothing todo with you, that has nothing to
do with the service you could haveprovided, And these are things we cannot
control. So by focusing on theten or twenty percent of really good clients,
people who fit your customer avatar,people who are perfect buyers in the
(02:21):
marketplace. By focusing on content thatthey can consume to stay engaged with what
you have to offer, you stayrelevant. However, this is not about
educating them. This is not aboutinspiring them. This is not about driving
them any particular way. This isabout generating leads. Because when I say,
hey, if you've got any questions, ask them such a small percentage
(02:45):
of listeners will raise their hand andask. And those are the people that
I focus on because they are unique, they are special, they have motivation,
they're going to move towards an outcome. So, if you're a copywriter
or a marketer creating content, andour clients will pay us to create content,
but what kind of content are youcreating? Content that generates leads,
(03:07):
is content that's going to drive homeresults. Now, the lead is the
most important person to create content for, not to entertain them, not to
string them along, but to helpthem make a buying decision. So even
there, we're segmenting into subcategories sothat we can make specific offers. Now,
(03:28):
saying all of this, you mightbe thinking, why would I listen
to a podcast whose only purpose inlife is to get me to raise my
hand and tell them about my problemsso that he can offer to solve those
problems. And then ultimately I'd haveto pay him money, but he's going
to generate more money for me overthe long run. Well, that's exactly
why we do this. We dothis because the person who raises their hand,
(03:51):
who has a pain, who hasa frustration, is going to be
someone who's interested in solving a problemif we can find a match. Now,
personality wise, I'm not the bestperson for everybody, but ultimately somebody's
going to raise their hand and they'regoing to say, yes, I wanted
what it is that you have tooffer. So in your presentation, we're
not offering solutions because we don't knowenough about that listener in order to solve
(04:15):
a problem in a fifteen minute podcast, we don't know enough to deliver to
them. But we can work withtheir emotions get them excited about something like
the results, for example. Soin the case of doing podcasts or a
newsletter or any kind of periodic media, is if you can show up and
connect with the other person, ifyou can show up and show that you
(04:36):
understand their situation. I write copy, I write technical documents. I transition
from a freelance copywriter to a smallagency where I now do business development work.
What is business development work? Well, it's strata a strategic planning,
it's campaign management, it's writing copyfor sales funnels. Is that the only
(04:57):
thing you can do? No?I subcontra a lot of people who have
specialties in doing this. I'm ableto be more stable and bring more solutions
to my clients. I'm more stablein my income, I'm more stable in
my opportunity, and I can startbuilding systems where clients can plug into those
systems. Now, am I perfectat doing it? No? And that's
(05:19):
why the podcasts are very off thecuff. The podcasts are very loose because
I want to show people that wecan still accomplish things whether or not we're
perfect. And again, I alsosave a shitload of money by not hiring
editors and not hiring a bunch ofother people to clean up my own podcasts.
I can focus all those resources onclient work, billable work, and
(05:41):
that's how I'm able to get eightyto ninety percent of my time as client
billable work. Now, I'm notsaying this to brag I'm saying this because
what we're talking about here of focusingon the critical path, the critical path
is not being Joe Rogan, isnot being a celebrity. You don't need
to be Whoopy Goldberg on a televisionseries where you get paid whether or not
(06:03):
you say anything interesting. The keyis we are building audience segments, understanding
the needs and desires of those segments, relaying back their concerns and frustrations,
giving them an opportunity to engage formore information or resources, delivering them incremental
value so that they feel and understandthat you are the right solution for them,
(06:27):
and then they raise their hand andthey move forward. Do you have
to hard sell No. Do youhave to drive them to a deadline pitch.
No. The podcast itself being freelyavailable online is about someone raising their
hand when they're ready. Now,if they're on my email list, or
they've been on my newsletter for awhile, or they've paid for a small
(06:49):
service, I will offer them asimilar thing, but where it's about getting
them to the next level. Sowe want to have a system which progresses
a contact from suspect to prospect toinquiry to buyer to repeat buyer within that
element, we have certain steps thatthe people have to go through. Now,
(07:10):
content, whether it's meet in anaudio or a video, or a
or an email, newsletter or anyother form, is about moving people through
that journey, moving them towards theirgoals and objectives. Many of the freelance
copywriters on this particular newsletter are lookingfor ways to automate what they do so
(07:30):
that they can spend more billable timerather in less time overall. So if
you're working forty hours a week,you want to have twenty thirty even forty
hours of billable work and then somebodyin the office taking care of other things.
You don't feel confident in the abilityto manage other people, but you
are also not sure how the streamlineyour workflow. So those are the things
(07:53):
that we work on in streamlining theworkflow of a podcast and why I create
so much content, And by theway, there's far more content that doesn't
get published, and it gets publishedbecause I'm writing. I'm creating content for
specific audiences and specific buyers. Andyou know, sometimes a client will write
in with a question and it's justeasier to respond in a video or an
(08:15):
audio. But my point being isto streamline this. It really is about
the workflow. I offer a freenewsletter. Why do I offer a free
newsletter because I have a paid newsletter. Why do I offer a paid newsletter
is because I have paid consultations.Why do I offer paid consultations is because
we have courses coaching and consulting.Do you see how this works? If
(08:37):
I didn't have courses coaching and isconsulting, if I wasn't available for projects,
then I wouldn't have this whole lineto help the listener get what they
want and to get it in atangible form. Now, I don't want
to be going through all that effortand all that content creation and all that
editing. There is some editing thathappens, and all that prep for a
(09:00):
recall, all that webinar, allthat. I don't want to go through
all that stuff if I'm just preparingsomebody for someone else. This is critical.
You have to understand this. Ifyou do your marketing the wrong way,
if you're just out there trying toinfluence, if you're out there just
trying to reach people, you know, you reach enough people, touch enough
people, you're gonna end up injail. That's just inappropriate my point being
(09:24):
is if you do this without anoffer, without giving them a way to
reach out and really get involved inthe detail of what you have to offer.
I could go two days on thistopic and go into details and show
you how to outline a podcast,or then how to use that podcast transcript
to create content for your website,how to use content that transcript in order
(09:46):
to create a newsletter, and thenhow to create landing pages based on sales
offers so that you can get somebodypredisposed to buy with you over somebody else.
I could do that for two days, but in fifteen minutes I can
give you a quick st so youknow it exists, so that you know
these tools are available, and sothat ultimately you can move forward. You've
got to do the same for yourclients. Now here's the challenge. Here's
(10:09):
the challenge. If every copywriter andmarketer is just yammering on the Internet about
what they can do and what theycan't do, and headline strategies and you
know, how to get customers andstuff like that, and they're doing it
generically, then we've added to theinformation overload, which adds to the frustration
that these potential clients have that ultimatelymakes my life easier because I don't just
(10:31):
broadcast online. I go directly topre qualified buyers in my marketplace. See,
I've been doing this stuff since thenineteen nineties and I'm still in the
business. Not because I'm chasing trends, not because I'm out there on the
Internet and exposing myself to all thesedifferent people. It's because every piece of
(10:54):
content I create gives you the opportunityto ask questions. And when I see
who asks questions for different content categories, I go out and do targeted marketing
to those individuals who then raise theirhand and buy products or services. It
is here's the bottom line, folks. Here I should have promised this in
the beginning to keep people to hear. But this is a reward for you
(11:15):
staying with the audio here. Andit is the fact that every post,
every answer in a message board,every podcast is a test. It is
a contextual topic test. We talkabout that in the topic testing method.
And ultimately it's snowballs the level ofindividuals who are interested. And how do
(11:41):
I know they're interested, It's becausethey asked a question. Now, questions
with a lot of text in themare more engaged individuals. We can talk
about this some other time, butthey're more engaged individuals. There are certain
types of questions that signal that they'reready to hire services. There's other types
of questions that signal they're ready toget an ebook or of course, or
a program. But ultimately they geton the free newsletter, And even though
(12:03):
I highly neglect my free newsletter,folks, I do try to deliver them
additional content in the form of thepodcast, in the form of quick notes
and tips. It really is abouttaking the next step, because are you
really serving your client overwhelming them withhow to do your job, or are
you serving them by helping them justsimply get started today. Let's get started,
(12:26):
solve problems, get you more clients, gets you more results. That's
what it's about. That's what it'sabout. Now you're in the right place
if you want to start going froma freelance copywritor or freelance marketer into a
more systematic approach for getting clients,keeping clients, and growing a business as
an agency. Now, a lotof people are scared when I say as
(12:48):
an agency, But an agency canjust be three to five people, mostly
part time. Those folks who aresupporting you on your journey for success,
and so think about it. What'syour journey for success might it include?
And another reason a lot of thestuff I record never makes it to the
public is because I might record somethinglike this, transcribe it. That's my
(13:09):
draft sales letter. If you areready for workflow, if you're ready for
approaches, if you're ready for strategicmarketing, if you're ready to start growing
what it is that you're doing,you're in the right place. Visit us
with your questions at www dot adbriefingsdot co dot uk. When you go
to that site, you're going tosee a free newsletter, Join the free
(13:30):
newsletter, You're going to see acontact page, ask your questions, and
I'd be more than happy to createcustom content for you in the form of
my podcast, because again, it'sabout taking you to the next level.
It's about helping you on that journey. Now, there's all kinds of marketing
technicalities on the back end of howI track all this stuff, because every
podcast is a test. There's allkinds of workflow strategies that save me a
(13:54):
tremendous amount of time that I'd behappy to share with you. But again,
It starts with a question, itstarts with a commitment. I don't
care if you like and subscribe.I don't care if you even like what
I'm talking about here. If itbenefits you, then raise the hand and
say something. If you say something, you will get results. Asking you
shall receive. This is how itworks, and again, every one of
(14:16):
your potential clients is the same way. This is not about volume of content
on the Internet. There's already toomuch content that we've created AI devices to
summarize that content. This is aboutfinding the people who need solutions and then
being the person who delivers that solutionfor them so that they get the results
that they're looking for, so thatthey get the outcomes that they're demanding,
(14:39):
and ultimately we all win. Weall win. This isn't hard selling.
This is I'm just giving you anopportunity to solve a problem that you face.
I might not know exactly what problemyou have, but I know who
you are and i know what challengesyou have because I've been there and I've
evolved past that. I want tothank you for being a part of this
(15:00):
podcast. I want to thank youfor what we're doing here, but thank
yourself when you take action, thankyourself when you get results. I'm justted,
hit with ad briefings, copyrighting tips, and I'll see you in the
next podcast.
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Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!