*Se hele det interviewet på YouTube lige her: https://youtu.be/HoidKzJ3DMs*
I 2015 ringede Anne-Mette til mig. Hun ville løse et af hospitalsverdenens største problemer:
Hvordan får man flere til at afspritte deres hænder, så vi kan nedbringe hospitalserhvervede infektioner.
Denne episode af Adfærd handler om lige netop det projekt, hvor Anne-Mette sammen med et team af dygtige DTU-iværksættere endte med at udvikle en innovativ løsning – og fik en Ph.d. med i købet.
Det er en historie om innovation. Det er en historie om nudging og dens effekt. Det er en historie om, hvordan man håndterer modstand under forandringer. Og en historie om, hvorfor noget så let som at afspritte sine hænder kan være så svært.
Du finder Anne-Mette på LinkedIn lige her
Systemet, som DTU-iværksætterne endte med at udvikle hedder Sani Nudge. Og det finder du lige her.
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