Alchemy

Alchemy

Tune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin. To learn more, visit www.hellofyllo.com/podcasts

Episodes

Inside the Huddle: Elevating the Fan Experience

November 9, 2023 • 19 mins
Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.
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Blend & Brand: Distilling Modern Whiskey

November 1, 2023 • 17 mins
Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.
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High Stakes: The Intersection of Cannabis and Politics

October 26, 2023 • 19 mins
Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.
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Empowering Women's Ventures: Funding an Equitable Future

September 6, 2023 • 26 mins
Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.
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Behind the Glow of Beekman 1802's Marketing Strategies

August 24, 2023 • 18 mins
Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.
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Modern Marketing Innovations for the Cinema

August 8, 2023 • 23 mins
Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.
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Alex Shegelman, CEO, Hempshire Group

June 15, 2023 • 25 mins
Alex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.
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Brian Rosen, Managing General Partner, InvestBev

May 31, 2023 • 31 mins
Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.
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Doug Zarkin, Vice President – CMO, Pearle Vision

May 24, 2023 • 23 mins
Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.
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Jen Martindale, SVP of Marketing, Chicago Cubs

May 17, 2023 • 24 mins
Jen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.
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Brad Roth, Partner & President, Known Originals

May 10, 2023 • 29 mins
Brad discusses building a future-proof agency for modern marketers, Known's unique approach that named them AdAge A-List 2023 Data and Insights Agency of the Year and an exciting new project for McDonald’s and Amazon Prime.
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Lisa King, Founder, Free AF

May 3, 2023 • 17 mins
Lisa King, Founder of Free AF discusses launching an alcohol-free canned cocktail brand, expanding into Sprouts nationwide and the rise of the "California Sober" movement.
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Graham Farrar, President, Glass House Brands Inc.

April 26, 2023 • 23 mins
Graham discusses going public, growing Glass House's brand portfolio over last last two years and competing with the illicit market in California.
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Jigar Patel, Co-Founder & Co-CEO, NorCal Cannabis Company

April 18, 2023 • 23 mins
Jigar discusses his 20+ years pioneering the California cannabis market, surviving market downturns and how NorCal Cannabis Company is celebrating 420 this year.

Learn more at www.hellofyllo.com/podcasts
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Stephanie Fried, CMO, Fandom

April 12, 2023 • 27 mins
Stephanie discusses the rise of fan communities worldwide, recent shifts in television consumer behavior and Fandom's new data-driven study on gamers of all generations.
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Joe Spector, Founder & CEO, Dutch

April 5, 2023 • 23 mins
Joe discusses his inspirational journey into entrepreneurship, his experience co-founding Hims and how he's advancing access to telemedicine in the pets space with Dutch.
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Mary Beth Pate, VP, Donor Experience and Philanthropy Marketing & Communications

March 29, 2023 • 19 mins
On this episode of Alchemy, Mary Beth discusses her marketing career path from sports to healthcare and navigating regulations to grow both for-profit and non-profit healthcare brands nationally.
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Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc

March 22, 2023 • 23 mins
Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.
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Kelly Solomon, Global Chief Marketing Officer, KIND

March 15, 2023 • 24 mins
Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.
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Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store

March 8, 2023 • 21 mins
Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.
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