February 4, 2025 • 18 mins
Kathleen,to date, has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Yes, you guys, it is the writer's class this time,
because hey, when you got to one about writing, you
gotta make it the writer's class. Yeah, that was a
boring one. I really thought I was gonna come up
with something much better and much cooler right there, because
I put all the energy in and then immediately was like,
I can't think of a line. Oh well, sorry, y'all.
Hate to disappoint. I don't know the by the way. Yeah,
(00:23):
and there's normally a jade to the side, but as
you can see, there's just an empty wall, no j today.
Oh and we're part of the anti thought ladies. I'm
one half of the d I thought ladies, and you
can we wrote seven books. Yeah, seven books? Is it seven? Down?
It is seven seven books? Figure? And I thought divorce
was bad, and I thought being grunnable. CZ if only
(00:44):
our mem memoir and Verse, Foreign Coffee, Widdles, Web and
Widows Debt. Those are audiobooks. You can get those wherever
you find audiobooks. I'm moving really really fascinated in case
you didn't notice, because the lady on with me, she
says she had a little tickle in her throat, So
I was like, I know how bad that gets you,
know when you get that tickle and you're like, oh
I got a call and she was like, it's not
there right now. So I'm trying to bull those through this. Okay,
(01:05):
you can get everything. You can find the rest of
our eight books because no nine books. Great, we have seventeen.
We're coming out with number eighteen soon.
Speaker 2 (01:13):
Uh.
Speaker 1 (01:14):
You can find those at www. Dot and I thought
ladies dot com And no no car salesman style and
no shtick about sign language today, because well, I think
it's important to stick with the basics today. No tickle
in the throat. That's what we gonna do. Stick with
the basics. Alrighty, But you guys don't here to hear
(01:35):
about me. You go here to hear about our wonderful guests.
Wonderful guests. Would you like to introduce yourself? Sure?
Speaker 2 (01:41):
I am Kathleen Schmidt. I am the president of my
own public relations firm called Kathleen Schmidt public Relations, and
the author of the sub start called Publishing Confidential.
Speaker 1 (01:57):
Okay, the fact that you called it publishing call publishing confidential,
I feel like you're like at La Private Eye.
Speaker 2 (02:05):
That was the idea.
Speaker 1 (02:07):
Yeah, so that you do want it on the side
catching cheating spouses and solving murders.
Speaker 2 (02:13):
Exactly, I could if I wanted to.
Speaker 1 (02:18):
I think you could. I think it takes so many
of those same qualities to be in public relations as
I think it would catch like a.
Speaker 2 (02:25):
Murder one hundred percent.
Speaker 1 (02:29):
So how did you get started?
Speaker 2 (02:33):
I was an English major in undergrad and I kind
of always wanted to be a writer. But the jobs
that I interviewed for and publishing, they were all editorial jobs.
And this was back in like nineteen ninety five, nineteen
ninety six. Uh, they paid like nine thousand dollars a year,
and I needed to pay my student loans, I needed
(02:57):
to pay my car payment, I needed to pay my
insurance and all that. So I ended up taking a
job as a publicity assistant because at that time, back
in nineteen ninety six, it paid twenty three thousand dollars
a year, which was more than any of my friends
were making. So I took a publicity assistant job, not
(03:18):
really knowing what I was getting into. It was a
small publisher in New Jersey, and that's kind of you know,
the rest is history.
Speaker 1 (03:28):
So for me to understand this, I just want to
make sure, I know exactly what you just said, because
I'm slow. You can see the blonde coming in. So
you are actually a PR person four books, not a
PR person in general that happened to pick up books
or an author that was like, I'm good at this PR,
(03:48):
let me give it a try. What exactly like goes
into PR four books?
Speaker 2 (03:56):
Well, uh, you know, I mean the reason why I
was attracted to it was because I'm a total media junkie,
I'm a pop culture junkie, and I happen to love books.
So those three things combined help get you, you know,
into doing PR for books. But I also, you know,
(04:21):
I also really wanted to understand how books came to
the marketplace. Like I was curious how books got reviewed,
Like how did that all work? And as I started
to learn, and back then there were way more places
to get attention for books. As I started to learn,
(04:42):
and as I started to get books reviewed and I
started to get publicity for things that I was working on,
I got kind of addicted to it because it was
really cool to see stuff that I was working on
get into the media. And that's, you know, early on
in my twenties is when I learned how to form
(05:02):
relationships with media people. I learned what that dynamic is
all about, and you know, it was I was like
a fish out of water. I didn't know anything. And
I remember my boss at the time came out with
a list of media people to call because we didn't
even have email back then yet, and said, I want,
you know, I need you to call these ten people
(05:25):
and pitch them this. This is what you're going to say.
Some of them are not going to be nice to
you because you're a publicist. And I was like, okay,
I don't know what that means. But I soon found out,
you know that people were so so about publicists calling
and pitching and so it was a real learning experience
for me because I'm actually super introverted and shy, and
(05:50):
it was probably the most challenging job that I can
think of for myself because I'd rather like not talk
to anybody.
Speaker 1 (06:00):
So I have a two part question, but it's pretty
much the same question every author. So I dabble in
pr on occasion, and every author I ever talked to, like,
can you give me good Morning America at the Today Show,
Good Morning Brighton and good good Morning Australia and You're like.
Speaker 2 (06:16):
But how right?
Speaker 1 (06:19):
Like you like when they say it, You're like, that's
a huge giit. Yeah, that's a huge thanks for that,
Like that's what I want. You're like, that's nice. So
how do we get ourselves ready to get ready to
be on Good Morning America Because a lot of times
they ask and that it's they just wrote the book
(06:40):
last week, and you're like, oh, oh, there's some steps,
So I want someone else to tell them that's not me.
Speaker 2 (06:46):
I mean, if you're lucky enough to get on Good
Morning America, because they, you know, with the dawn of
at the book clubs, the Morning show book clubs, they
really don't have fiction authors on anymore. But if you're
on fiction author and you go on, you know, it
doesn't hurt to do a little bit of media training beforehand.
(07:07):
And by that I mean you know, taking bullet points
from your book and kind of like doing a Q
and A with yourself about the book or having someone
you know help you do a Q and A about
the book. I when I work with authors, I booked
them on a lot of podcasts, so I give them
(07:28):
like two pages of talk of possible questions and talking
points that I asked them to go over before they
do podcast interviews so that they won't get caught off guard.
It's just it's kind of a security blanket to have, honestly,
because most of the time you'll do fine. Most of
the time, it's just you know, holy crap, I'm going
(07:49):
to be on national TV. It happened to me. I
was on CNN once, like on set and I was
being interviewed, and I was just like, I felt frozen.
H and you know, like I felt when I get anxious, and.
Speaker 1 (08:31):
No, it's frozen. Mm hmm. Yep. Oh you were saying
(09:06):
about media training.
Speaker 2 (09:08):
Yes, I was saying that, you know it, Uh, it
doesn't hurt to do a little media training before you
know you're going to do a podcast or even a
local TV show. You know, if you have somebody that
can kind of give you a mock interview, you know,
based on some questions you write down because you know
(09:29):
the material better than anybody else does. You always have
to remember that so it you know, it's not a
bad thing to have a Q and a quick Q
and A with someone and just sort of when you're
you know, when you are on a podcast or art
on you know TV, just kind of zone out everything
else happening around you.
Speaker 1 (09:51):
I love that. I absolutely love that zone out. I
just want to say, like you talked about being on
national television and being a little nervous because I'm a narcissist,
I'm gonna tell my story in the middle of her interview,
I'm gonna tell my story. I just took a flask
and filled it full of something and I didn't think
I would. I was like, I'm not going to need it,
and then before I got on there I was I
(10:13):
had finished it. But it was a good They were like,
you were so lively.
Speaker 2 (10:18):
I mean, whatever works, you know, whatever works.
Speaker 1 (10:24):
Maybe it's for your next one, you know, but I
think you got to be serious.
Speaker 2 (10:30):
Yeah, I mean, I've been in situations where, you know,
I've been at the Today Show and this actually happened.
I was there with a particular author who was absolutely
terrified to go on camera, and she disappeared into the
bathroom to vomit, and the producers were like, you have
to get her out of the bathroom. Were going on
(10:51):
air like I was getting screened at and it was
kind of just like, well, what do you want me
to do? Like you want her to puke on air,
you know, so things can get interesting. Yeah for sure.
Speaker 1 (11:05):
Yeah, Oh I thought I had an interesting Thank you.
I can't wait to I can't wait to read books
about like your life as a PR person for both
and or you know, pitch a show to Hollywood about it.
Speaker 2 (11:18):
That would be great. You need to do that, Like,
I think a lot of people would have to be
dead before so I wouldn't get sued.
Speaker 1 (11:30):
Okay, last question is what three points do you think
that authors need to know in order to like have
the most successful marketing and public relations campaign for their book.
Speaker 2 (11:42):
Know your material and know where it will fit fit in. Well,
you know, I get a lot of questions from authors
about doing certain media outlets and I kind of have
to go back to them and say, well, how do
you think this fits in? Because you know, it's my
job to know the media. It's my job to know
(12:02):
a podcast to newsletters, TV, you know, online stuff. And
you know, if someone comes to me and is like,
I want to be on the Jennifer Hudson Show or
the Drew Barrymore Show and they're not a celebrity, I'm like,
what do you think you're going to do on this show?
It's not it's not going to happen, so you know it,
get be realistic about you know, what what medium your
(12:29):
book fits into. The second thing I would say is,
you know, do some research. You know, if you have
comp titles that you you know, you know, like books
that are in the same spirit as yours, look up
what happened for them, look up what podcasts happened for them,
or what kind of media they got, and do a
(12:50):
little research on your own because that will better inform
you of what's possible for your book.
Speaker 1 (13:26):
All right, thank you so much, Kathleen for those two
interesting tips on how we can get ready for public relations.
I'm looking forward to putting them into practice myself. You
can find out everything about Kathleen at kms A k
S MPR dot com. You can just look her up
and look up for PRU, Space and Google. As for me,
(13:49):
you can find out everything that your ladies are up
to a www. Dot and I thought ladies dot com.
And while you're there, pick a moment, get down to
the bottom of the page and find the charities that
we probably so we asked did you take a moment
to support them too? Remember that wisdom is all around
you if you're open to finding it and accepting it.
So peace in love you guys from will Nona. Oh yeah,
and the Missing Jade. Thanks for listening. Okay, So we
(14:15):
definitely need media training and we have like one more
to go. So what's that special third one?
Speaker 2 (14:21):
The third one I think is the most important one,
and that is to prepare yourself for the long haul.
You know, in a perfect world, media would happen on
publication day. Everything would happen, you know, right around when
the book comes out. But that's not how anything works.
So I end up working with authors, you know, for
(14:43):
months after their books come out because nothing, you know,
nothing slows down. And I feel like after the book
comes out, you definitely need as much support as you did,
you know, in the months leading up to the book
coming out. So my message to authors would be, don't
give up. You know, if things aren't happening right when
(15:07):
the publication date occurs, don't give up. It doesn't mean
your book's a failure. It means it's just going to
take a little more time in the oven to cook,
and you know, things will happen.
Speaker 1 (15:20):
I love that. Thank you so much for saying that,
because it's It's funny how many times I work with
people and it's like a year later or some people
and it's like, uh so one person is like ten
years later and there's still key interviews. Yeah, it's like
it's not just because you know your book just came out,
you have to have everything right then, because I mean, honestly,
how bored would you get because you know your book
(15:44):
is out but forever and you're gonna be like never
talking about it again.
Speaker 2 (15:47):
It was fun Yeah, I mean, I you know, I
book a ton of podcasts from my authors and they're
all I mean, it's it's very subject matter based. It's
not timing based, it's subject matter based. So that's something
also to remember, like if you're you know, if you're
doing if your book is something timely like politics or
current events or something like that, then it matters more
(16:09):
that the media you do happens when the book comes out.
But when it's just like an evergreen topic like mental
health or something you know, to do with trauma or
something like that, those are evergreen topics. People are always
talking about them. So there's always a podcast that's going
to be willing to have you on.
Speaker 1 (16:28):
I think my favorite one is food. But then it's
because I'm.
Speaker 2 (16:30):
Like food podcasts are good too, and food books are good. Yes.
Speaker 1 (16:40):
Oh, so before we leave, can you tell us where
we can find out more information about you and how
we can book you as our PR person to put
us on podcasts, And if you're a celebrity, maybe Jennifer Hudson,
because apparently you only get on there if you're a celebrity.
Speaker 2 (16:58):
People can check me out at my website it's amspr
dot com. And if you want to subscribe to the
Substack newsletter, it's Publishing Confidential on Substack.
Speaker 1 (17:11):
It's the It's the one that makes you feel like
you're going to a detective agency publishing right. Thank you
so much for being here with us today, Kathleen, We
enjoyed it, thank you. But then, against PR is one
of my favorite subjects anytime, the possibility of being in
front of a camera.
Speaker 2 (17:34):
I dread I dread it. I dread it. I'm still
I'm just so not the person in front of things.
I'm behind the scenes. I like being behind the scenes.
Just when my substects started getting more attention and wanted
to go hide because I was like, I don't want
to be the person talking about this. I just want
to write my little newsletter.
Speaker 1 (17:55):
Oh so this is like a little secret, y'all. Y'all
got to get over there immediately, immediately to hear it,
to read this newsletter. So I'm gonna wrap up for
us over here and ask this. Normally a jade and
there is no jade today. She's busy. Eye roll right there,
insert ie roll. That's what I was doing. I'm will Noona.
(18:17):
I'm one half of the end. I thought ladies and
you can find out everything that your ladies are up
to a www do and I thought ladies dot com.
And while you're there, you can go down to the
middle of the page, not the bottom of the page anymore,
but the middle of the page, and you can see
the charities that we proudly support. We asked you give
a moment to support them too. That doesn't mean that
you have to give money. You can give them time
(18:38):
or sometimes they just need information, so you could do that.
Thank you in advance for that. Remember that wisdom is
all around you if you're open to finding it and
accepting it. So peace in love you guys, from will
Noona and the Missing Jade. Oh yeah, thanks for listening,
Yes, you guys, it is the writer's class this time,
because hey, when you got to one about writing, you
gotta make it the writer's class. Yeah, that was a
boring one. I really thought I was gonna come up
with something much better and much cooler right there, because
I put all the energy in and then immediately was like,
I can't think of a line. Oh well, sorry, y'all.
Hate to disappoint. I don't know the by the way. Yeah,
(00:23):
and there's normally a jade to the side, but as
you can see, there's just an empty wall, no j today.
Oh and we're part of the anti thought ladies. I'm
one half of the d I thought ladies, and you
can we wrote seven books. Yeah, seven books? Is it seven? Down?
It is seven seven books? Figure? And I thought divorce
was bad, and I thought being grunnable. CZ if only
(00:44):
our mem memoir and Verse, Foreign Coffee, Widdles, Web and
Widows Debt. Those are audiobooks. You can get those wherever
you find audiobooks. I'm moving really really fascinated in case
you didn't notice, because the lady on with me, she
says she had a little tickle in her throat, So
I was like, I know how bad that gets you,
know when you get that tickle and you're like, oh
I got a call and she was like, it's not
there right now. So I'm trying to bull those through this. Okay,
(01:05):
you can get everything. You can find the rest of
our eight books because no nine books. Great, we have seventeen.
We're coming out with number eighteen soon.
Speaker 2 (01:13):
Uh.
Speaker 1 (01:14):
You can find those at www. Dot and I thought
ladies dot com And no no car salesman style and
no shtick about sign language today, because well, I think
it's important to stick with the basics today. No tickle
in the throat. That's what we gonna do. Stick with
the basics. Alrighty, But you guys don't here to hear
(01:35):
about me. You go here to hear about our wonderful guests.
Wonderful guests. Would you like to introduce yourself? Sure?
Speaker 2 (01:41):
I am Kathleen Schmidt. I am the president of my
own public relations firm called Kathleen Schmidt public Relations, and
the author of the sub start called Publishing Confidential.
Speaker 1 (01:57):
Okay, the fact that you called it publishing call publishing confidential,
I feel like you're like at La Private Eye.
Speaker 2 (02:05):
That was the idea.
Speaker 1 (02:07):
Yeah, so that you do want it on the side
catching cheating spouses and solving murders.
Speaker 2 (02:13):
Exactly, I could if I wanted to.
Speaker 1 (02:18):
I think you could. I think it takes so many
of those same qualities to be in public relations as
I think it would catch like a.
Speaker 2 (02:25):
Murder one hundred percent.
Speaker 1 (02:29):
So how did you get started?
Speaker 2 (02:33):
I was an English major in undergrad and I kind
of always wanted to be a writer. But the jobs
that I interviewed for and publishing, they were all editorial jobs.
And this was back in like nineteen ninety five, nineteen
ninety six. Uh, they paid like nine thousand dollars a year,
and I needed to pay my student loans, I needed
(02:57):
to pay my car payment, I needed to pay my
insurance and all that. So I ended up taking a
job as a publicity assistant because at that time, back
in nineteen ninety six, it paid twenty three thousand dollars
a year, which was more than any of my friends
were making. So I took a publicity assistant job, not
(03:18):
really knowing what I was getting into. It was a
small publisher in New Jersey, and that's kind of you know,
the rest is history.
Speaker 1 (03:28):
So for me to understand this, I just want to
make sure, I know exactly what you just said, because
I'm slow. You can see the blonde coming in. So
you are actually a PR person four books, not a
PR person in general that happened to pick up books
or an author that was like, I'm good at this PR,
(03:48):
let me give it a try. What exactly like goes
into PR four books?
Speaker 2 (03:56):
Well, uh, you know, I mean the reason why I
was attracted to it was because I'm a total media junkie,
I'm a pop culture junkie, and I happen to love books.
So those three things combined help get you, you know,
into doing PR for books. But I also, you know,
(04:21):
I also really wanted to understand how books came to
the marketplace. Like I was curious how books got reviewed,
Like how did that all work? And as I started
to learn, and back then there were way more places
to get attention for books. As I started to learn,
(04:42):
and as I started to get books reviewed and I
started to get publicity for things that I was working on,
I got kind of addicted to it because it was
really cool to see stuff that I was working on
get into the media. And that's, you know, early on
in my twenties is when I learned how to form
(05:02):
relationships with media people. I learned what that dynamic is
all about, and you know, it was I was like
a fish out of water. I didn't know anything. And
I remember my boss at the time came out with
a list of media people to call because we didn't
even have email back then yet, and said, I want,
you know, I need you to call these ten people
(05:25):
and pitch them this. This is what you're going to say.
Some of them are not going to be nice to
you because you're a publicist. And I was like, okay,
I don't know what that means. But I soon found out,
you know that people were so so about publicists calling
and pitching and so it was a real learning experience
for me because I'm actually super introverted and shy, and
(05:50):
it was probably the most challenging job that I can
think of for myself because I'd rather like not talk
to anybody.
Speaker 1 (06:00):
So I have a two part question, but it's pretty
much the same question every author. So I dabble in
pr on occasion, and every author I ever talked to, like,
can you give me good Morning America at the Today Show,
Good Morning Brighton and good good Morning Australia and You're like.
Speaker 2 (06:16):
But how right?
Speaker 1 (06:19):
Like you like when they say it, You're like, that's
a huge giit. Yeah, that's a huge thanks for that,
Like that's what I want. You're like, that's nice. So
how do we get ourselves ready to get ready to
be on Good Morning America Because a lot of times
they ask and that it's they just wrote the book
(06:40):
last week, and you're like, oh, oh, there's some steps,
So I want someone else to tell them that's not me.
Speaker 2 (06:46):
I mean, if you're lucky enough to get on Good
Morning America, because they, you know, with the dawn of
at the book clubs, the Morning show book clubs, they
really don't have fiction authors on anymore. But if you're
on fiction author and you go on, you know, it
doesn't hurt to do a little bit of media training beforehand.
(07:07):
And by that I mean you know, taking bullet points
from your book and kind of like doing a Q
and A with yourself about the book or having someone
you know help you do a Q and A about
the book. I when I work with authors, I booked
them on a lot of podcasts, so I give them
(07:28):
like two pages of talk of possible questions and talking
points that I asked them to go over before they
do podcast interviews so that they won't get caught off guard.
It's just it's kind of a security blanket to have, honestly,
because most of the time you'll do fine. Most of
the time, it's just you know, holy crap, I'm going
(07:49):
to be on national TV. It happened to me. I
was on CNN once, like on set and I was
being interviewed, and I was just like, I felt frozen.
H and you know, like I felt when I get anxious, and.
Speaker 1 (08:31):
No, it's frozen. Mm hmm. Yep. Oh you were saying
(09:06):
about media training.
Speaker 2 (09:08):
Yes, I was saying that, you know it, Uh, it
doesn't hurt to do a little media training before you
know you're going to do a podcast or even a
local TV show. You know, if you have somebody that
can kind of give you a mock interview, you know,
based on some questions you write down because you know
(09:29):
the material better than anybody else does. You always have
to remember that so it you know, it's not a
bad thing to have a Q and a quick Q
and A with someone and just sort of when you're
you know, when you are on a podcast or art
on you know TV, just kind of zone out everything
else happening around you.
Speaker 1 (09:51):
I love that. I absolutely love that zone out. I
just want to say, like you talked about being on
national television and being a little nervous because I'm a narcissist,
I'm gonna tell my story in the middle of her interview,
I'm gonna tell my story. I just took a flask
and filled it full of something and I didn't think
I would. I was like, I'm not going to need it,
and then before I got on there I was I
(10:13):
had finished it. But it was a good They were like,
you were so lively.
Speaker 2 (10:18):
I mean, whatever works, you know, whatever works.
Speaker 1 (10:24):
Maybe it's for your next one, you know, but I
think you got to be serious.
Speaker 2 (10:30):
Yeah, I mean, I've been in situations where, you know,
I've been at the Today Show and this actually happened.
I was there with a particular author who was absolutely
terrified to go on camera, and she disappeared into the
bathroom to vomit, and the producers were like, you have
to get her out of the bathroom. Were going on
(10:51):
air like I was getting screened at and it was
kind of just like, well, what do you want me
to do? Like you want her to puke on air,
you know, so things can get interesting. Yeah for sure.
Speaker 1 (11:05):
Yeah, Oh I thought I had an interesting Thank you.
I can't wait to I can't wait to read books
about like your life as a PR person for both
and or you know, pitch a show to Hollywood about it.
Speaker 2 (11:18):
That would be great. You need to do that, Like,
I think a lot of people would have to be
dead before so I wouldn't get sued.
Speaker 1 (11:30):
Okay, last question is what three points do you think
that authors need to know in order to like have
the most successful marketing and public relations campaign for their book.
Speaker 2 (11:42):
Know your material and know where it will fit fit in. Well,
you know, I get a lot of questions from authors
about doing certain media outlets and I kind of have
to go back to them and say, well, how do
you think this fits in? Because you know, it's my
job to know the media. It's my job to know
(12:02):
a podcast to newsletters, TV, you know, online stuff. And
you know, if someone comes to me and is like,
I want to be on the Jennifer Hudson Show or
the Drew Barrymore Show and they're not a celebrity, I'm like,
what do you think you're going to do on this show?
It's not it's not going to happen, so you know it,
get be realistic about you know, what what medium your
(12:29):
book fits into. The second thing I would say is,
you know, do some research. You know, if you have
comp titles that you you know, you know, like books
that are in the same spirit as yours, look up
what happened for them, look up what podcasts happened for them,
or what kind of media they got, and do a
(12:50):
little research on your own because that will better inform
you of what's possible for your book.
Speaker 1 (13:26):
All right, thank you so much, Kathleen for those two
interesting tips on how we can get ready for public relations.
I'm looking forward to putting them into practice myself. You
can find out everything about Kathleen at kms A k
S MPR dot com. You can just look her up
and look up for PRU, Space and Google. As for me,
(13:49):
you can find out everything that your ladies are up
to a www. Dot and I thought ladies dot com.
And while you're there, pick a moment, get down to
the bottom of the page and find the charities that
we probably so we asked did you take a moment
to support them too? Remember that wisdom is all around
you if you're open to finding it and accepting it.
So peace in love you guys from will Nona. Oh yeah,
and the Missing Jade. Thanks for listening. Okay, So we
(14:15):
definitely need media training and we have like one more
to go. So what's that special third one?
Speaker 2 (14:21):
The third one I think is the most important one,
and that is to prepare yourself for the long haul.
You know, in a perfect world, media would happen on
publication day. Everything would happen, you know, right around when
the book comes out. But that's not how anything works.
So I end up working with authors, you know, for
(14:43):
months after their books come out because nothing, you know,
nothing slows down. And I feel like after the book
comes out, you definitely need as much support as you did,
you know, in the months leading up to the book
coming out. So my message to authors would be, don't
give up. You know, if things aren't happening right when
(15:07):
the publication date occurs, don't give up. It doesn't mean
your book's a failure. It means it's just going to
take a little more time in the oven to cook,
and you know, things will happen.
Speaker 1 (15:20):
I love that. Thank you so much for saying that,
because it's It's funny how many times I work with
people and it's like a year later or some people
and it's like, uh so one person is like ten
years later and there's still key interviews. Yeah, it's like
it's not just because you know your book just came out,
you have to have everything right then, because I mean, honestly,
how bored would you get because you know your book
(15:44):
is out but forever and you're gonna be like never
talking about it again.
Speaker 2 (15:47):
It was fun Yeah, I mean, I you know, I
book a ton of podcasts from my authors and they're
all I mean, it's it's very subject matter based. It's
not timing based, it's subject matter based. So that's something
also to remember, like if you're you know, if you're
doing if your book is something timely like politics or
current events or something like that, then it matters more
(16:09):
that the media you do happens when the book comes out.
But when it's just like an evergreen topic like mental
health or something you know, to do with trauma or
something like that, those are evergreen topics. People are always
talking about them. So there's always a podcast that's going
to be willing to have you on.
Speaker 1 (16:28):
I think my favorite one is food. But then it's
because I'm.
Speaker 2 (16:30):
Like food podcasts are good too, and food books are good. Yes.
Speaker 1 (16:40):
Oh, so before we leave, can you tell us where
we can find out more information about you and how
we can book you as our PR person to put
us on podcasts, And if you're a celebrity, maybe Jennifer Hudson,
because apparently you only get on there if you're a celebrity.
Speaker 2 (16:58):
People can check me out at my website it's amspr
dot com. And if you want to subscribe to the
Substack newsletter, it's Publishing Confidential on Substack.
Speaker 1 (17:11):
It's the It's the one that makes you feel like
you're going to a detective agency publishing right. Thank you
so much for being here with us today, Kathleen, We
enjoyed it, thank you. But then, against PR is one
of my favorite subjects anytime, the possibility of being in
front of a camera.
Speaker 2 (17:34):
I dread I dread it. I dread it. I'm still
I'm just so not the person in front of things.
I'm behind the scenes. I like being behind the scenes.
Just when my substects started getting more attention and wanted
to go hide because I was like, I don't want
to be the person talking about this. I just want
to write my little newsletter.
Speaker 1 (17:55):
Oh so this is like a little secret, y'all. Y'all
got to get over there immediately, immediately to hear it,
to read this newsletter. So I'm gonna wrap up for
us over here and ask this. Normally a jade and
there is no jade today. She's busy. Eye roll right there,
insert ie roll. That's what I was doing. I'm will Noona.
(18:17):
I'm one half of the end. I thought ladies and
you can find out everything that your ladies are up
to a www do and I thought ladies dot com.
And while you're there, you can go down to the
middle of the page, not the bottom of the page anymore,
but the middle of the page, and you can see
the charities that we proudly support. We asked you give
a moment to support them too. That doesn't mean that
you have to give money. You can give them time
(18:38):
or sometimes they just need information, so you could do that.
Thank you in advance for that. Remember that wisdom is
all around you if you're open to finding it and
accepting it. So peace in love you guys, from will
Noona and the Missing Jade. Oh yeah, thanks for listening,
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