November 28, 2024 • 35 mins
In This Episode 426 We Have Special Guest Entrepreneur "Sam Moore" Who Tells Us How He Became Owner of "Hazlo" Beverage (The Drink for Dreamers and Doers), Entrepreneur, Runner, Content Creator, Host of "What Made You Do It Podcast", and how to make it your passion/purpose/living! Follow & Support “Sam" Instagram @wmydipod @drinkhazlo @mr_hazlo & Website: drinkhazlo.com : whatmadeyoudoit.podbean.com
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Venmo- @Ariel-Castillo-4
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TIKTOK- @Arielent.com
Ariel Castillo Soundcloud
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Website- Arielent.com
Become a supporter of this podcast: https://www.spreaker.com/podcast/ariel-s-entertainment-podcast--4229670/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Guys, keep that in the lobby. Here we go. All right,
this is the intro song. Right now. It is a
entertainment podcast. I'm so excited to be here today. We
got an amazing show. Guys, ladies and gentlemen.
Speaker 2 (00:08):
Yep.
Speaker 1 (00:11):
I just got here through traffic and the day was great.
Man work I could have I had to go to
the I'd rather work at home today. But the day
is so beautiful here in Denver. I think it's about
maybe seventy five of them. I'm not sure. I'm gonna
go enjoy it. I'm gonna enjoy it because it's gonna
snow tomorrow. That's the word on the street. Everybody, April
(00:33):
seventeen to share this podcast for your friends and family.
High energy right now where you guys at Thank you
for sharing, following subscribing yep, Bember, you gotta be your
biggest cheerleader. You're your biggest cheerleader, You're your biggest encouragement,
You're your biggest uplift. All right, so go into them.
If you have to go to the mirror, look at
(00:53):
you're gonna be like, man, you're so amazing, You're incredible.
I love you because it's all about self encouragement and
then you encourage others. And that's what it's all about.
And that's what I've been learning a lot at dot com.
April seventeenth, we live what's the plans for the weekend?
What's the plans? Hit me up? Woo. Welcome, best friends,
Welcome listeners all around the world. It's the most electrifying
podcaster in the world. Arials Entertainment podcasts. Yes, thank you
(01:14):
so much for tuning in. Gratitude for all of you
for subscribing, following, sharing with your friends and family and
tuning in to all the millions and millions of people
tuning in right now, forever grateful, Thank you so much.
April seventeenth, five ten. And it's a beautiful day here
in Denver, Colorado. Our announcements, five star review and Apple
on Spotify, yep, and as well the reviews. Thank you
(01:37):
so much on the reviews. On the podcast Alorhythm loves
that stuff. And oh I got shows, but only put
them on the social media's they're private shows. Pull up,
pull up. If not, it's amazing. Arilant dot com. That's it.
Let's bring our guests right now. Whoo no woo, yeah no,
further Ado. Hee, how's a drink. It's a drink for
(02:04):
dreamers and doers. Okay. He has a podcast called What
Made You do It? Okay, the drink is called Astle.
It's so amazing. Let's bring the incredible, the brilliant, Sam More.
Speaker 2 (02:29):
Herreel. Dude, man, so good to be here. Thank you
for the intro. Dude.
Speaker 1 (02:36):
I have it right here lined up, I have it
written down. So we're excited about this one. Tell us
about your day. How's the drink? Dude? How's life life?
Speaker 2 (02:49):
You know, we'll start there. Life's pretty good, like you
were saying. I'm also in Denver, Colorado. It is a
another beautiful seventy five before a snowstorm hits. Oh, we're
we're enjoying it. That's crazy, you know, out out here, hustling,
trying to build, trying to build a dream. But uh,
but things are good. I can't complain.
Speaker 1 (03:11):
Beautiful, enjoying the weather, hustling. Life is good. Can't complain.
Tell me a little bit about how many how many
snowstorms do you think we have left?
Speaker 2 (03:23):
I'm going too. I think we got one, got one tomorrow,
and then I think we're gonna get a freak one
in May and then uh, and then that's then we're done.
Then we're good.
Speaker 1 (03:32):
Okay, okay, I think we have three. I think we
have this one okay, and then.
Speaker 2 (03:39):
I can see it.
Speaker 1 (03:40):
Yeah, it's so good.
Speaker 2 (03:40):
Yo.
Speaker 1 (03:41):
What do you think about the eclipse?
Speaker 2 (03:44):
It's pretty wild. I didn't have any clue what was happening,
like I was following it and then you know, we
didn't have the total darkness, and I was just on
a walk during it and some one of my neighbors
just handed me the glasses and then you look up
and say, oh, clips is happening. It's pretty pretty wild,
you know. I think with that plus mercury in retrograde,
(04:06):
I feel like the world was just going through some
going through some ship last week. So we're back now though,
Oh you think.
Speaker 1 (04:12):
We're back now? Okay, great, okay, okay, I'm okay. Great feeling.
I'm feeling. I'm still feeling the actors shock. I watched
the whole thing and I felt all the energy coming
off of it, and I'm just thought it was like, wow,
that was a great time. Here we go, yo. So
you know, we watched the eclipse, we watched the we
watched we had the goggles, we had the lights, the
(04:34):
glasses for them and stuff. It was a good time.
Was it was a hot day. And that's all we
got to say about that. Tell us a little bit
more about Denver, Colorado. How's the scene out there?
Speaker 2 (04:48):
I love it here, man, I mean I I've been
here for a little over three years, and I moved
here to launch the brand, so I kind of sought
it out as a great place to you know, start
start a business, be an entrepreneur, be a creative and
and been very welcomed into the scene, I would say,
And yeah, it's been treats me well, you know, three
(05:10):
hundred days of sunshine definitely doesn't stink. And you know,
there's so many there's there's so many different places you
can be trying to start a business. I feel like
we picked a pretty good one here.
Speaker 1 (05:20):
And yes you did, Yes you did. It's you know here.
Where did you move from?
Speaker 2 (05:27):
I moved here from Chicago, which is where I'm originally from,
but I spent a few years in San Francisco and
kind of bounced around for a bit as well.
Speaker 1 (05:36):
Sweet sweet, Sweet, I'll be in Chicago next month. At
the end of the month. I'm booked out there. That's
what sub glory be to gud And you know what, dude,
I love Chicago. I love the food out there. Gino's
East is my favorite. Have you had Have you had
Gino's East?
Speaker 2 (05:53):
Oh? Of course? Yeah. I'm a lu mel Nadist guy personally. Uh,
but you know, they're all you can't go wrong. I
feel like it's just it's all, it's all goodness.
Speaker 1 (06:02):
Well, tell me about Lake Michigan though. That ship's bomb Huh.
Speaker 2 (06:06):
It's uh, it's pretty cool. So I grew up at
my hometown's called Worse, So it's like literally on Lake Michigan.
And you know, I didn't I don't think I knew
how privileged I was growing up to be like literally
on a body of water. But it was. It's pretty great.
My you know, got to enjoy beaches and going out
(06:28):
on boats and whatnot, and then also just be in
the Midwest and everything. It was a good time.
Speaker 1 (06:33):
Yeah, you're in the Midwest, you're out there with history,
with music history. I was out there at a old
school jazz bar. We's got some tickets to like eleven
am Jazz concert. Dude, all amg We talked about old
school jazz man.
Speaker 2 (06:53):
Beautiful. Where are you from? Oh?
Speaker 1 (06:56):
Here in Colorado? But you can't get that here in
Denver at all, not even close. And so we went
to that and we we we stayed at the Riverwalk.
We stayed at a Hilton on the Riverwalk with the
dope ass view. And then but I go there quite
a bit, dude. But I got, you know, family out there,
and the lake out there, dude. I always have to
make a trip out there. And I swim pretty deep
(07:18):
out there, dude.
Speaker 2 (07:21):
Yeah, nice and cold, nice and you know, just refreshing.
It's uh, I haven't. I haven't done a good a
lake swim in the in the last couple of times
have been home. But I might have to. I might
have to make that happen.
Speaker 1 (07:31):
Oh yeah, please do. I'll be there at the end
of the month next month, and I'm gonna be in
that water. Believe that. Chicago Here I come. I can't wait. Hey,
there's a perfect segue for the best way to support
the podcast. That's aerialeant dot com guys, ladies, and gentlemen,
The best way to support the podcast. You can watch
this episode here at aont dot com shop. The merchandise
(07:52):
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is by going to the YouTube channel why because there
you can buy this not buy, you can watch this
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and family. Yup. You can even subscribe there. It is
one to three episodes a week, redropping into the live
(08:12):
shows as well YouTube aerial ent dot com or aerials
Entertainment Podcast I pop up. All right, those are the announcements,
and I just want to say, Glory be to God
for us being here today, having Sam on the show,
for Oslo doing so Oslo the drink doing such amazing
and has tons and tons of success, and for family,
(08:32):
for safe travels, and let's see what else for food
for this perfect day guy. All right, that's what it is.
I always have to give things because it's just so
amazing and I love being here and I love what
I do and I think this is so exciting. This
drink is so dope. Can you please tell us a
little bit more Sam about yourself and a little bit
how we can support you? Please?
Speaker 2 (08:55):
Yeah? Absolutely so. We already covered the from shik I
Go part, but I moved here to start a business,
my company Oslo as you as you were saying, we
make you know, herbal teas and it's like a really
refreshing and delicious and just overall amazing for you kind
(09:16):
of kind of product. And uh, I started it as
a better for you kind of margarita mix and quickly
realize that what I was drinking, I was drinking tequila
because it was the better for you alcohol. And I
quickly realized that, you know, I didn't really need to
drink at all in order to feel the best, like
the best version of myself. So the company and the
(09:38):
products kind of iterated as I did and evolved as
as I was kind of learning myself out here in Denver.
But yeah, you know you're you're showing the pages right now,
So drink Oslo on Instagram, drink dot com our website,
and ye, go ahead and follow us there, man, that's
great stuff.
Speaker 1 (09:59):
Can you please one more time because you cut out
for just a quick second, how this drink happened? You
said you were having a margarita mix, but before that
it cut out a little bit.
Speaker 2 (10:10):
Oh yeah, So well, I moved here to start the business,
and the initial idea for the product was this was
this better for you margarita mix, and we were you know,
developing it basically because I discovered tequila and I realized
that it was the healthiest alcohol. And I put that
in quotes because you know, no alcohol can really be healthy,
(10:33):
but it was the best option out there, and yeah,
I wanted to. I basically was only drinking tequila sodas
because every single product out there that you would mix
with it was just either super sugary or you know,
I just had no no interest in drinking it. So
I wanted to create something that matched the kind of
(10:54):
health element of it while also tasting amazing. And then
after the launch, we quickly became very very popular within
the uh, non alcoholic space. So and that's kind of
mirrored my own evil we'll call it, where I was
started drinking less and I was, you know, just overall
(11:15):
not not using my product at all to really mix
with alcohol, and that was being mirrored by all of
our customers. And so what we ended up doing is
moving into the non alcoholic space and really positioning our
product to be this this option for people that is
an alternative to alcohol.
Speaker 1 (11:32):
That's great, and do we have that drink available absolutely.
Speaker 2 (11:37):
Yeah, So we uh right now, what you're what you're
seeing on the website and what I have right here
is gonna is our our v one of the product.
We're actually coming out with new packaging in a couple
of weeks and then two new flavors this summer, so
gonna be it's all currently available right now, but but
we will have much more available in the next couple
(11:59):
of months.
Speaker 1 (12:01):
Wow. Okay, we got the drink right there on the camera. Guys.
If you guys want to know, go to drinkoslo dot com.
Drink Oslo dot com. I repeat, drink osclo dot com
is d r I n k h A z l
o dot com. It's that easy. Hey, look at the drinks.
I wanna order main package producer. Let's get on it.
We're gonna get a package here at the studio. Hey,
(12:22):
tell me a little bit about the guy here at
lineus minceprints. Oh my gosh. Cool dude. Hey, like you
said you had a great launch. When was the launch?
Speaker 2 (12:33):
So we launched in May twenty one, so it was
coming up on it coming up on three years in business.
And it's gone. It's gone really well. And I've kind
of been a great learning process too, Like what you're
putting something out there, and I think, you know, as
like an artist and whatnot, like you always are receiving
(12:54):
feedback and you know, taking some of it, leaving most
of it, but continuing it to evolve. And so we
did that for the first couple of years, and now
where we're at is feeling really really confident about this
new you know, the Sprits is it was our newest
product that we came out in September of last year,
and now that's been going, going to game busters, So
(13:15):
coming out with two new flavors and really leaning into
to that side.
Speaker 1 (13:18):
Hold on time out. So you think this year, you
guys kind of blew up a little bit. What was
it last year?
Speaker 2 (13:24):
It was I would say this the last three months
have been successfully.
Speaker 1 (13:30):
I knew it, man, something about this year. I feel
it too. I know I feel it too. I'm just like,
what's going on? So beautiful? Beautiful bro oh man. It's
the positivity you throw out there and do, and that's
what it's got to be.
Speaker 2 (13:44):
Yeah, now it's been going, it's been going great, and
you know you're talking you have your moments of gratitude too.
Its feel. I feel so lucky and fortunate to be
able to wake up and do what I do every day,
and it's only because of you know, the strangers who
reach out to me on social media to support and
just all the people that have been in my corner
helping me along the way. So it's you know, feel
(14:06):
just feeling very grateful as well for all that's been happening.
Speaker 1 (14:10):
It's amazing how strangers are. It's like, how do you
say it? Yeah, they do is It's just it's just
amazing to see the stranger support for me help.
Speaker 2 (14:21):
It's authentic, you know, It's like they have no a
lot of times they have no reason to. Like my parents,
of course they support me, but but like some some
random person who's never met me before, and there's just
something about that, like, you know, they just they gravitate
towards the message, the mission, you know, whatever it is
you're putting out there, and that's it feels. It feels
(14:43):
very pure when those connections happen.
Speaker 1 (14:45):
Yeah, straight up, especially when you're done doing it in
the streets. Like I'll go street perform and I'll get
a like an authentic fan who's really there to listen,
puts a tip in my basket, takes one of my
business cards, follows me on the social media, is like
literally right there in person, they say, hey, you're playing great,
Like then you know that's like that is like the
rise authentic way to meet a person and who's supporting
(15:10):
a stranger?
Speaker 2 (15:12):
Yeah, where are you street performing at? Oh?
Speaker 1 (15:16):
I street performing everywhere. I perform on Broadway, I everywhere.
Every I do it. I gotta I hold Mike. I
have a whole kit, so when I go travel, I'll
bring it with me. I've played on skid Row before
I play. I play at least two or three times
a week out on the street, dude. So I'll go
like on front of Walgreens, front of CBS, front of Goodwill.
(15:36):
I'm not gonna give all my secrets out, but that's
just a few examples. And then I was sometimes yeah, dude,
but I got a booking this on Friday, man, I
got a booking on Friday, a private booking. So yeah,
so the street performing when I go, I'll do it
for like thirty minutes, twenty minutes out here in the community. Man,
I like throw that uplift mint inspirement encouragement right, like
(15:57):
like you do and then yeah, that's what it is.
But yeah, that's what I do. Bro, straight up.
Speaker 2 (16:02):
I love it.
Speaker 1 (16:03):
It's great practice. It's great practice. One second though, do
you when you go back to Chicago, do you like
what how are they taking the feed No, you launched
it here in them Colorado. Uh, how's the feedback back
in Chicago hometown? Were every everywhere else?
Speaker 2 (16:22):
Yeah, I mean, I you know, I'm again very very
blessed to have a really strong support group and just everywhere,
but particularly in in Chicago, in the in the suburbs there,
so you know, I was. I was actually just there
this past weekend, uh, seeing family, and my my little
brother got got engaged to his girlfriend or now fiancee,
(16:42):
so that it was very exciting. But yeah, there, it's
it's amazing. They're they're doing, you know, doing the most
for me and and to support in in Chicago. I mean,
I love Chicago. I I personally am not Uh that's
I don't think that's where I'm supposed to be like
living right now. So I've I'm out here and trying
(17:04):
to forge my own path. But every time I'm back, it's,
you know, an overwhelming amount of love and support that
so so lucky and so grateful to have that there.
Speaker 1 (17:13):
Yeah, I believe that. Shout out to the family and
everybody supporting him back at home. His Instagram is mister
Underscore Oslow. That's mister Underscore Oslow. That's m R Underscore
h a z l O. As well as the drink
it goes drink Oslow. That's d R I n K
h a z l O drink.
Speaker 2 (17:35):
Yeah. Yes, sir.
Speaker 1 (17:36):
Hey the way I found you though, Bro, you know
what's funny. I found you through your podcast.
Speaker 2 (17:41):
I love it. Which which episode?
Speaker 1 (17:44):
No, just I would I didn't, So the episodes are
the episodes and not only that. I just was that
was just I'm trying to think how I found you,
But it was because of your podcast though. It was
one of the front the one of the beginning posts.
I don't know if I saw you. I I don't
know who you're I don't know, maybe you're collaborating with
somebody or I ran, but dude, it was your podcast.
Speaker 2 (18:06):
I love it. Yeah, I mean that's so that's new
as a year and I just started. Uh, I've been
a podcast junkie for years and I I personally just
love the it as like a medium to communicate with
people in an art form and just overall you know,
commun communication, connection, everything like that. So I've known for
(18:27):
a while that I wanted to start a podcast, and
it was you know, middle last year, honestly, while I
was having this this transformation of the brand, going from
you know, the mixer to this non alcoholic and it
was just like I saw, I saw an opportunity to
step even further to me whatever whatever that means, you know,
and uh hooking up with some of my friends to
(18:50):
to have conversations, and you know, I just see it
as an opportunity to you know, speak with people who
I admire and want to learn. All I do is
put a microphone in from of it and just get
get to pick their brain for an hour from ends
up being and really fun and cool. It's a you
know love. That's how we how we came together to
(19:11):
have this conversation on your podcast now.
Speaker 1 (19:14):
Yes, yes, yes, and here I got the name of
the podcast, which is called here We Go What Made
You Do It? And that's available on all podcast platforms.
Oh it is.
Speaker 2 (19:29):
Yeah, I mean primarily you know, Spotify, Apple is kind
of what we promote, but yeah, everywhere.
Speaker 1 (19:34):
Dope, dope. I got a few questions here. You're more
to the welcome to answer them quickly or as long
as you want. But we got some dope questions from
some couple of listeners and one it is called here
we Go Brittany. Brittany, thank you so much for listening
to the podcast from Colorado. She wants to know what
made you want to become an entrepreneur.
Speaker 2 (19:56):
Yeah, it's actually you know, I was not, i would say,
like a natural born entrepreneur, and the fact that I
knew that's what I wanted to do all along. I
spent years in incorporate jobs and you know, started in
the consulting world, moved into software and did all of that,
(20:20):
and in retrospect, every step of the way, I was
like going closer to the freedom that you get with
an entrepreneur as an entrepreneur, So started as like the
most kind of bureaucratic world, as like a big four
accounting firm, and then went to a large software company
and then to a very small software company, and that's
ultimately starting on my own. But but what made me
(20:41):
so attracted to that path or you know, continuing to
look for it, is that I think it was the
perfect it's the perfect marriage of this, you know, the
the analytical side of me, which was that math and
you know, the consulting and the sales and everything with
the creative side of me, which I had to continuously
(21:02):
kind of excavate or just on unearth as the years
went on. So it was I've just I deliz it
going into it. But that's what I've seen be the
has allowed me to really enjoy love and like flourish
within the entrepreneurial space.
Speaker 1 (21:20):
That's great. I like what you said, sales in your
creative side. That's yeah there, I like that. And what
you know, you've been in the game for May twenty
twenty one. What is the biggest lesson you have learned
since launching this product? From branding, marketing, networking? You know,
(21:44):
you know what it is, dude, what Yeah? Lesson emails, website, Yeah.
Speaker 2 (21:49):
Everything, I mean, I think you know this is this
might be like a little meta, uh and kind of
it impacts all of that, but it's the lesson that
this is just purely a survival game, you know, and
it's all it is is about, you know, getting being
able to wake up and get through that day and
make progress. So you set yourself up, well, do the
(22:09):
same thing the next day, and if you're able to
just continually do that day after day, then eventually, you know,
it is it is inevitable that it's going to end
up working out in some way. So regards you know,
there's there's all those different tips, tricks, tactics and you know,
website ads, everything like that, and I think those are
all important and essential tools to to kind of learn
(22:32):
throughout as you go. But I think the overarching lesson
is just like you need to be around in order
to to learn those lessons each day and incorporate them
and continually grow and expand and and and you know,
ultimately reach where you're you're trying to.
Speaker 1 (22:46):
Go, Oh my gosh, it's a survival game. And as
long you wake up just realize it's a survival game,
and as long as you're making progress, it's an inevitable
that is going to happen. I like that. That's the
way you got to think. You gotta think. And then
somebody told me you gotta think bigger. I was like,
oh my gosh, come on, let me think about it
(23:07):
for a second. Okay, So that's that's a great accomplishment.
It's great stuff right there, especially coming from you know,
from Chicago to come here to launch this good stuff, dude.
And yeah, and here you are enjoying the days. And
the next question is like this, and it comes from IRV. IRV,
(23:29):
thank you so much for listening to the podcast. He
wants to know do you have any hobbies or interests
outside of Oslo? Anything you go hiking? I guess he
wants to know, do you go skateboarding? What are you traveling?
Speaker 2 (23:49):
Yeah, I mean I'm a pretty I would say I'm
pretty active into fitness, so you know, snowboarding, hiking, like
you mentioned, you know, I like to go to the
gym and work out pretty consistently. I'm very very big
believer in journaling and just like you know, having time
for reflection every day. So that's that's I don't even
(24:11):
know if that counts as a hobby, but that's something
that I do every day without fail to start my day.
But yeah, I mean I think my what I try
to I try to structure my days around making it
me allow me to do the things that I love
to do every day. So that that's you know, waking
up and writing and that's going to the gym, and
that's you know, working hard on my on my craft
(24:34):
and leaving space for this creative and the business and
and everything like that. And then in the evenings or
you know, late afternoon like we're doing right now, connect
with people, have conversations and really continue to expand, you know,
my network, but also just learn from people as much
as I can. So that's that's I would say. Within
that are all my different hobbies I would I would say.
Speaker 1 (24:56):
Yeah, no doubt. Do you play video games?
Speaker 2 (24:59):
I I used to be a big FIFA player back
in the day. It was like internationally ranked for a
time before. Yeah, but I ended up selling my Xbox
before I when I when I moved, so I didn't
have the distraction because I knew I would just if
it was ever business was going tough, I would I
would end up going and playing some FIFA, and I didn't.
Speaker 1 (25:19):
I didn't.
Speaker 2 (25:19):
I needed to not allow myself to have that outlet.
But how about you, are you video game dude?
Speaker 1 (25:25):
I love video games, but I'm like you, I can't
sit down and be like play for you know, I
can't play because I'm like, I have things in the
back of mind where I'm like, hey, I gotta do this.
I still gotta do that, do that. But sometimes, you know,
I realized when I do sit down and play a
video game, I am so happy. I am I just
(25:46):
I just I just can you know, I can just
chill and just relax for a second, and then thirty
minutes will go by. All Right, I gotta turn it off,
get back to grind mode. But there will be a time,
dude where I'm like one every once a month. There
once every three weeks, dude, I'll turn it on, dude,
and it feels good.
Speaker 2 (26:05):
Yeah. I mean, it's like it's like an indulgence. It's
like it's like ice cream or whatever. You can't do.
Speaker 1 (26:09):
It or else.
Speaker 2 (26:11):
You know, it's gonna go go the wrong way. But
if you are able to have a discipline of just
getting a taste, then you're gonna be fine, dude. I know.
Speaker 1 (26:19):
And especially when you got the new I got all
new games. I got the brand new Madden, I got
the brand new NHL, I got the brand new FIFA,
I got the brand new WWE. And I don't even
play none of the games. Man, It's so ridiculous, dude.
My brother's got the call of duty on it too,
so he's been playing that like crazy, but yeah, I
do that. Yeah, we got a few more questions. Thank
you so much. We got seven more minutes. It's been
(26:40):
such an awesome podcast. What can we expect from Sam
Moore slash ASLO in twenty twenty four.
Speaker 2 (26:50):
A lot of growth in both in both camps. I mean,
you know, I mentioned we're coming out with new packaging,
new flavors this summer. That's like, you know, big expansion
and with that moving into a new production facility. So
like just a lot of a lot of growth in
every area from the business standpoint. And we're also in
(27:14):
you know, Mission ballroom and starting to get into many
more music venues. So that's really been our best customers
so far, so trying to expand across the state as
much as we can to be kind of that like
non alcoholic drink of choice at all these different music venues.
So that's the growth standpoint. I think it also translates
to me. I you know, alluded to it with the podcast,
(27:34):
but I think really trying to grow and evolve myself
into whatever this best version of me is, and that
happens through you know, really dedicating myself to building the business,
but also making sure that I have time for that
that the intellectual emotional growth, the physical growth with working out,
(27:55):
and just really trying to push myself to reach my
potential about the rest of the year. So let's i'd
say it for them from both camps.
Speaker 1 (28:03):
Yeah, I like that with making progress. And then you
said the two new flavors. Do we can you tell
us the two new flavors yet or no?
Speaker 2 (28:12):
Yeah, I mean I can give you a little sneak peaks,
So I mean this, Uh, the Lineman mint is our og.
That's and that will forever be you know, near and
dear to my heart. The two new ones were coming
out with one is a lavender and lemon grass, so
I was like, super delightful, subtle, just a really kind
of elegant and uplifting flavor. And then we have a
(28:36):
lemon tolsa and sea salt, which is gonna be your
like ultra nourishing, really hydrating and replenishing. So all of
them taste amazing. Shout out to uh Rachel and Bell
my my amazing herbalists who came up with the flavors.
But but yeah, they're they're gonna be coming out in
the next like two months. So a lot of a
(28:57):
lot of work to get us from where we are
today to getting those out. But I'm very excited about it.
Speaker 1 (29:03):
Straight up, you will do it. It's gonna be successful. I
can already tell guys he's got two flavors coming out
in a couple of months. He's gonna be new, moving
to a new production facility. He's gonna be looking into
growth journaling and more gym super dope man. Like you said,
survival game. But the moment we wake up and then
making progress by the end of the day, I like that.
(29:24):
I will never forget that. Thank you so much. Yeah,
no doubt. We got four minutes left, We've got a
few more questions left, and we'll just go like this,
what is the here we go. What is the best
piece of advice that you've got from a mentor?
Speaker 2 (29:43):
Mm hmm.
Speaker 1 (29:45):
With this being in this being with the with the journey,
with the with with with the journey with the drink.
Speaker 2 (29:52):
Yeah, so I this can I can I say one
that I learned from a podcast that isn't necessarily a
mentor telling me. So there's a guy, his name is
Seth Godin. I don't know if you're familiar with him. Uh,
he's like an author, kind of like a marketing thinker expert.
But he he talks about how everyone you know, when
(30:12):
you're younger, they're like, you know, what would you be?
What do you want to be when you grow up?
If you could be anything? What could you? What do
you what do you want to be? And he talks
about how that's just like, so it's so overwhelming and
all consuming when like you're given every option under the sun,
Like how is somebody able to narrow down into one
specific thing? But if you flip it and instead you
(30:32):
think about it, it's like if you were to do anything,
and you're going to fail no matter what, So like,
whatever you chose to do, you were going to fail,
what would you still choose to do anyway? And that's
like something that allows you that eliminates all the bs,
eliminates all the you know, will do this because I'm
going to it's a higher likelihood of it's going to
work out. Like it just allows you to strip down
(30:55):
to your core of like what is it that you
want to do? What's what's going to be authentic to you?
And I think that at that message or that kind
of like filter is what I returned to all the
time when I'm trying to make decisions personally with the
business and everything like that.
Speaker 1 (31:10):
Geez and you, And now it's from from Seth on a.
Speaker 2 (31:14):
Podcast, Seth Godin, Yes, Seth Godon g O d I
N he was on. It was an episode on the
Tim Fair Show.
Speaker 1 (31:20):
Nice Seth Godin. Right there, guys, And I forgot to
give a shout out to Rachel Bell.
Speaker 2 (31:26):
Rachel and Rachel and Belle. Their companies called Find Bloom Room.
They're they're all over Denver. They make the amazing elixirs
and they're they're very much like the non alcoholic kind
of nightlife scene. And met them through events and they
ended up creating a bunch of two new flavors. So
(31:48):
I owe a lot to them.
Speaker 1 (31:50):
Okay, Okay, got it, got it. Shout out to Rachel
and Bell. That's what I'm talking about in their amazing
business lavishing throughout this whole state and everywhere else. You
guys are rocking it. Hey, we are two minutes left
and I'm gonna close it out. Sam with the intro
song closing it out? Can you those stages all yours?
(32:12):
Anything else you want to say before we dip out.
Speaker 2 (32:17):
Yeah, I mean, I so so thankful to be here.
I appreciate you, you have me on I think you
know I I love I love the Denver scene in
community and how you know, we are a smaller a
smaller city, but because of that, it's such a tight, knick,
rich creative space that everyone's trying to lift each other up.
(32:37):
And I think that has been one of the coolest
elements of this. So I, you know, implore everyone to
keep doing that, keep supporting you know, your friends and
anyone who's out there trying to make something happen. You know,
follow the trink Oslow for all the company you can
follow me mister Oslow and the podcast that you mentioned before.
(32:58):
What made you do it? I'm just I'm doing similar,
you know, bringing on creatives, bringing on entrepreneurs, just talking
to them about their journeys and you know, ultimately what
got them to go all in on their dreams And
because that's those conversations on other people's podcasts or what
got me to feel comfortable, confident to finally take the
plunder myself. And I want to give a space to
(33:20):
amplify those stories.
Speaker 1 (33:22):
Dude, you and I both that was the same thing,
same thing, so great that you said that. His podcast
that's w M y d I p O D Okay,
what made you do it? His Instagram handle w M
y d I p O D. His other one, drink
Aslo that's d R I n K h A z
(33:44):
l oh. And then we got mister Oslo which is
m R underscore h A z l Oh. Thank you
so much, Sam for being on the show. You rock
and we got a minute laugh. Last question of the
daggles like this, Thank you so much again. It goes
like this, someone's going through a tough time. What advice
would you give them?
Speaker 2 (34:08):
Number One, just keep going, you know, it's it's I
think one of the best quotes I've ever heard is
in the end, it'll all be okay. And if it's
not okay, that just means it's not the end yet.
So you know, it's just continue continue on the path.
It's gonna be really really challenging and not always be clear,
but eventually all of it's gonna come into place and
(34:30):
work out the way exactly way it's supposed to.
Speaker 1 (34:33):
That's great, that's great confidence right there. It's gonna work
out like it's supposed to do. It's gonna work out
like it's supposed to and just keep on going, keep going. Hey, Sam,
thank you again of being on the show. You killed
this interview, fire interview. I can't wait to share it
to all the world right now. And hey, let me
know when you're in Denver or when you want to
link up as well. I got merchandise for you. And yeah, dude,
(34:54):
super cool. I can't wait to meet you in person.
Speaker 2 (34:58):
Yeah, absolutely, thanks for having me this so fun.
Speaker 1 (35:00):
Yeah, no doubt, have a great night. We'll talk soon
you too, all right, boss, Yeah, do it all right? Peace?
Peace up Eight Town Ariols Entertainment Podcast. Guys, thank you
so much for tuning in April seventeenth. I told you
Guys, keep that in the lobby. Here we go. All right,
this is the intro song. Right now. It is a
entertainment podcast. I'm so excited to be here today. We
got an amazing show. Guys, ladies and gentlemen.
Speaker 2 (00:08):
Yep.
Speaker 1 (00:11):
I just got here through traffic and the day was great.
Man work I could have I had to go to
the I'd rather work at home today. But the day
is so beautiful here in Denver. I think it's about
maybe seventy five of them. I'm not sure. I'm gonna
go enjoy it. I'm gonna enjoy it because it's gonna
snow tomorrow. That's the word on the street. Everybody, April
(00:33):
seventeen to share this podcast for your friends and family.
High energy right now where you guys at Thank you
for sharing, following subscribing yep, Bember, you gotta be your
biggest cheerleader. You're your biggest cheerleader, You're your biggest encouragement,
You're your biggest uplift. All right, so go into them.
If you have to go to the mirror, look at
(00:53):
you're gonna be like, man, you're so amazing, You're incredible.
I love you because it's all about self encouragement and
then you encourage others. And that's what it's all about.
And that's what I've been learning a lot at dot com.
April seventeenth, we live what's the plans for the weekend?
What's the plans? Hit me up? Woo. Welcome, best friends,
Welcome listeners all around the world. It's the most electrifying
podcaster in the world. Arials Entertainment podcasts. Yes, thank you
(01:14):
so much for tuning in. Gratitude for all of you
for subscribing, following, sharing with your friends and family and
tuning in to all the millions and millions of people
tuning in right now, forever grateful, Thank you so much.
April seventeenth, five ten. And it's a beautiful day here
in Denver, Colorado. Our announcements, five star review and Apple
on Spotify, yep, and as well the reviews. Thank you
(01:37):
so much on the reviews. On the podcast Alorhythm loves
that stuff. And oh I got shows, but only put
them on the social media's they're private shows. Pull up,
pull up. If not, it's amazing. Arilant dot com. That's it.
Let's bring our guests right now. Whoo no woo, yeah no,
further Ado. Hee, how's a drink. It's a drink for
(02:04):
dreamers and doers. Okay. He has a podcast called What
Made You do It? Okay, the drink is called Astle.
It's so amazing. Let's bring the incredible, the brilliant, Sam More.
Speaker 2 (02:29):
Herreel. Dude, man, so good to be here. Thank you
for the intro. Dude.
Speaker 1 (02:36):
I have it right here lined up, I have it
written down. So we're excited about this one. Tell us
about your day. How's the drink? Dude? How's life life?
Speaker 2 (02:49):
You know, we'll start there. Life's pretty good, like you
were saying. I'm also in Denver, Colorado. It is a
another beautiful seventy five before a snowstorm hits. Oh, we're
we're enjoying it. That's crazy, you know, out out here, hustling,
trying to build, trying to build a dream. But uh,
but things are good. I can't complain.
Speaker 1 (03:11):
Beautiful, enjoying the weather, hustling. Life is good. Can't complain.
Tell me a little bit about how many how many
snowstorms do you think we have left?
Speaker 2 (03:23):
I'm going too. I think we got one, got one tomorrow,
and then I think we're gonna get a freak one
in May and then uh, and then that's then we're done.
Then we're good.
Speaker 1 (03:32):
Okay, okay, I think we have three. I think we
have this one okay, and then.
Speaker 2 (03:39):
I can see it.
Speaker 1 (03:40):
Yeah, it's so good.
Speaker 2 (03:40):
Yo.
Speaker 1 (03:41):
What do you think about the eclipse?
Speaker 2 (03:44):
It's pretty wild. I didn't have any clue what was happening,
like I was following it and then you know, we
didn't have the total darkness, and I was just on
a walk during it and some one of my neighbors
just handed me the glasses and then you look up
and say, oh, clips is happening. It's pretty pretty wild,
you know. I think with that plus mercury in retrograde,
(04:06):
I feel like the world was just going through some
going through some ship last week. So we're back now though,
Oh you think.
Speaker 1 (04:12):
We're back now? Okay, great, okay, okay, I'm okay. Great feeling.
I'm feeling. I'm still feeling the actors shock. I watched
the whole thing and I felt all the energy coming
off of it, and I'm just thought it was like, wow,
that was a great time. Here we go, yo. So
you know, we watched the eclipse, we watched the we
watched we had the goggles, we had the lights, the
(04:34):
glasses for them and stuff. It was a good time.
Was it was a hot day. And that's all we
got to say about that. Tell us a little bit
more about Denver, Colorado. How's the scene out there?
Speaker 2 (04:48):
I love it here, man, I mean I I've been
here for a little over three years, and I moved
here to launch the brand, so I kind of sought
it out as a great place to you know, start
start a business, be an entrepreneur, be a creative and
and been very welcomed into the scene, I would say,
And yeah, it's been treats me well, you know, three
(05:10):
hundred days of sunshine definitely doesn't stink. And you know,
there's so many there's there's so many different places you
can be trying to start a business. I feel like
we picked a pretty good one here.
Speaker 1 (05:20):
And yes you did, Yes you did. It's you know here.
Where did you move from?
Speaker 2 (05:27):
I moved here from Chicago, which is where I'm originally from,
but I spent a few years in San Francisco and
kind of bounced around for a bit as well.
Speaker 1 (05:36):
Sweet sweet, Sweet, I'll be in Chicago next month. At
the end of the month. I'm booked out there. That's
what sub glory be to gud And you know what, dude,
I love Chicago. I love the food out there. Gino's
East is my favorite. Have you had Have you had
Gino's East?
Speaker 2 (05:53):
Oh? Of course? Yeah. I'm a lu mel Nadist guy personally. Uh,
but you know, they're all you can't go wrong. I
feel like it's just it's all, it's all goodness.
Speaker 1 (06:02):
Well, tell me about Lake Michigan though. That ship's bomb Huh.
Speaker 2 (06:06):
It's uh, it's pretty cool. So I grew up at
my hometown's called Worse, So it's like literally on Lake Michigan.
And you know, I didn't I don't think I knew
how privileged I was growing up to be like literally
on a body of water. But it was. It's pretty great.
My you know, got to enjoy beaches and going out
(06:28):
on boats and whatnot, and then also just be in
the Midwest and everything. It was a good time.
Speaker 1 (06:33):
Yeah, you're in the Midwest, you're out there with history,
with music history. I was out there at a old
school jazz bar. We's got some tickets to like eleven
am Jazz concert. Dude, all amg We talked about old
school jazz man.
Speaker 2 (06:53):
Beautiful. Where are you from? Oh?
Speaker 1 (06:56):
Here in Colorado? But you can't get that here in
Denver at all, not even close. And so we went
to that and we we we stayed at the Riverwalk.
We stayed at a Hilton on the Riverwalk with the
dope ass view. And then but I go there quite
a bit, dude. But I got, you know, family out there,
and the lake out there, dude. I always have to
make a trip out there. And I swim pretty deep
(07:18):
out there, dude.
Speaker 2 (07:21):
Yeah, nice and cold, nice and you know, just refreshing.
It's uh, I haven't. I haven't done a good a
lake swim in the in the last couple of times
have been home. But I might have to. I might
have to make that happen.
Speaker 1 (07:31):
Oh yeah, please do. I'll be there at the end
of the month next month, and I'm gonna be in
that water. Believe that. Chicago Here I come. I can't wait. Hey,
there's a perfect segue for the best way to support
the podcast. That's aerialeant dot com guys, ladies, and gentlemen,
The best way to support the podcast. You can watch
this episode here at aont dot com shop. The merchandise
(07:52):
all the above the music aerialnt dot com. Yep. Another
great way to support the show, believe it or not,
is by going to the YouTube channel why because there
you can buy this not buy, you can watch this
episode for free and send it to all your friends
and family. Yup. You can even subscribe there. It is
one to three episodes a week, redropping into the live
(08:12):
shows as well YouTube aerial ent dot com or aerials
Entertainment Podcast I pop up. All right, those are the announcements,
and I just want to say, Glory be to God
for us being here today, having Sam on the show,
for Oslo doing so Oslo the drink doing such amazing
and has tons and tons of success, and for family,
(08:32):
for safe travels, and let's see what else for food
for this perfect day guy. All right, that's what it is.
I always have to give things because it's just so
amazing and I love being here and I love what
I do and I think this is so exciting. This
drink is so dope. Can you please tell us a
little bit more Sam about yourself and a little bit
how we can support you? Please?
Speaker 2 (08:55):
Yeah? Absolutely so. We already covered the from shik I
Go part, but I moved here to start a business,
my company Oslo as you as you were saying, we
make you know, herbal teas and it's like a really
refreshing and delicious and just overall amazing for you kind
(09:16):
of kind of product. And uh, I started it as
a better for you kind of margarita mix and quickly
realize that what I was drinking, I was drinking tequila
because it was the better for you alcohol. And I
quickly realized that, you know, I didn't really need to
drink at all in order to feel the best, like
the best version of myself. So the company and the
(09:38):
products kind of iterated as I did and evolved as
as I was kind of learning myself out here in Denver.
But yeah, you know you're you're showing the pages right now,
So drink Oslo on Instagram, drink dot com our website,
and ye, go ahead and follow us there, man, that's
great stuff.
Speaker 1 (09:59):
Can you please one more time because you cut out
for just a quick second, how this drink happened? You
said you were having a margarita mix, but before that
it cut out a little bit.
Speaker 2 (10:10):
Oh yeah, So well, I moved here to start the business,
and the initial idea for the product was this was
this better for you margarita mix, and we were you know,
developing it basically because I discovered tequila and I realized
that it was the healthiest alcohol. And I put that
in quotes because you know, no alcohol can really be healthy,
(10:33):
but it was the best option out there, and yeah,
I wanted to. I basically was only drinking tequila sodas
because every single product out there that you would mix
with it was just either super sugary or you know,
I just had no no interest in drinking it. So
I wanted to create something that matched the kind of
(10:54):
health element of it while also tasting amazing. And then
after the launch, we quickly became very very popular within
the uh, non alcoholic space. So and that's kind of
mirrored my own evil we'll call it, where I was
started drinking less and I was, you know, just overall
(11:15):
not not using my product at all to really mix
with alcohol, and that was being mirrored by all of
our customers. And so what we ended up doing is
moving into the non alcoholic space and really positioning our
product to be this this option for people that is
an alternative to alcohol.
Speaker 1 (11:32):
That's great, and do we have that drink available absolutely.
Speaker 2 (11:37):
Yeah, So we uh right now, what you're what you're
seeing on the website and what I have right here
is gonna is our our v one of the product.
We're actually coming out with new packaging in a couple
of weeks and then two new flavors this summer, so
gonna be it's all currently available right now, but but
we will have much more available in the next couple
(11:59):
of months.
Speaker 1 (12:01):
Wow. Okay, we got the drink right there on the camera. Guys.
If you guys want to know, go to drinkoslo dot com.
Drink Oslo dot com. I repeat, drink osclo dot com
is d r I n k h A z l
o dot com. It's that easy. Hey, look at the drinks.
I wanna order main package producer. Let's get on it.
We're gonna get a package here at the studio. Hey,
(12:22):
tell me a little bit about the guy here at
lineus minceprints. Oh my gosh. Cool dude. Hey, like you
said you had a great launch. When was the launch?
Speaker 2 (12:33):
So we launched in May twenty one, so it was
coming up on it coming up on three years in business.
And it's gone. It's gone really well. And I've kind
of been a great learning process too, Like what you're
putting something out there, and I think, you know, as
like an artist and whatnot, like you always are receiving
(12:54):
feedback and you know, taking some of it, leaving most
of it, but continuing it to evolve. And so we
did that for the first couple of years, and now
where we're at is feeling really really confident about this
new you know, the Sprits is it was our newest
product that we came out in September of last year,
and now that's been going, going to game busters, So
(13:15):
coming out with two new flavors and really leaning into
to that side.
Speaker 1 (13:18):
Hold on time out. So you think this year, you
guys kind of blew up a little bit. What was
it last year?
Speaker 2 (13:24):
It was I would say this the last three months
have been successfully.
Speaker 1 (13:30):
I knew it, man, something about this year. I feel
it too. I know I feel it too. I'm just like,
what's going on? So beautiful? Beautiful bro oh man. It's
the positivity you throw out there and do, and that's
what it's got to be.
Speaker 2 (13:44):
Yeah, now it's been going, it's been going great, and
you know you're talking you have your moments of gratitude too.
Its feel. I feel so lucky and fortunate to be
able to wake up and do what I do every day,
and it's only because of you know, the strangers who
reach out to me on social media to support and
just all the people that have been in my corner
helping me along the way. So it's you know, feel
(14:06):
just feeling very grateful as well for all that's been happening.
Speaker 1 (14:10):
It's amazing how strangers are. It's like, how do you
say it? Yeah, they do is It's just it's just
amazing to see the stranger support for me help.
Speaker 2 (14:21):
It's authentic, you know, It's like they have no a
lot of times they have no reason to. Like my parents,
of course they support me, but but like some some
random person who's never met me before, and there's just
something about that, like, you know, they just they gravitate
towards the message, the mission, you know, whatever it is
you're putting out there, and that's it feels. It feels
(14:43):
very pure when those connections happen.
Speaker 1 (14:45):
Yeah, straight up, especially when you're done doing it in
the streets. Like I'll go street perform and I'll get
a like an authentic fan who's really there to listen,
puts a tip in my basket, takes one of my
business cards, follows me on the social media, is like
literally right there in person, they say, hey, you're playing great,
Like then you know that's like that is like the
rise authentic way to meet a person and who's supporting
(15:10):
a stranger?
Speaker 2 (15:12):
Yeah, where are you street performing at? Oh?
Speaker 1 (15:16):
I street performing everywhere. I perform on Broadway, I everywhere.
Every I do it. I gotta I hold Mike. I
have a whole kit, so when I go travel, I'll
bring it with me. I've played on skid Row before
I play. I play at least two or three times
a week out on the street, dude. So I'll go
like on front of Walgreens, front of CBS, front of Goodwill.
(15:36):
I'm not gonna give all my secrets out, but that's
just a few examples. And then I was sometimes yeah, dude,
but I got a booking this on Friday, man, I
got a booking on Friday, a private booking. So yeah,
so the street performing when I go, I'll do it
for like thirty minutes, twenty minutes out here in the community. Man,
I like throw that uplift mint inspirement encouragement right, like
(15:57):
like you do and then yeah, that's what it is.
But yeah, that's what I do. Bro, straight up.
Speaker 2 (16:02):
I love it.
Speaker 1 (16:03):
It's great practice. It's great practice. One second though, do
you when you go back to Chicago, do you like
what how are they taking the feed No, you launched
it here in them Colorado. Uh, how's the feedback back
in Chicago hometown? Were every everywhere else?
Speaker 2 (16:22):
Yeah, I mean, I you know, I'm again very very
blessed to have a really strong support group and just everywhere,
but particularly in in Chicago, in the in the suburbs there,
so you know, I was. I was actually just there
this past weekend, uh, seeing family, and my my little
brother got got engaged to his girlfriend or now fiancee,
(16:42):
so that it was very exciting. But yeah, there, it's
it's amazing. They're they're doing, you know, doing the most
for me and and to support in in Chicago. I mean,
I love Chicago. I I personally am not Uh that's
I don't think that's where I'm supposed to be like
living right now. So I've I'm out here and trying
(17:04):
to forge my own path. But every time I'm back, it's,
you know, an overwhelming amount of love and support that
so so lucky and so grateful to have that there.
Speaker 1 (17:13):
Yeah, I believe that. Shout out to the family and
everybody supporting him back at home. His Instagram is mister
Underscore Oslow. That's mister Underscore Oslow. That's m R Underscore
h a z l O. As well as the drink
it goes drink Oslow. That's d R I n K
h a z l O drink.
Speaker 2 (17:35):
Yeah. Yes, sir.
Speaker 1 (17:36):
Hey the way I found you though, Bro, you know
what's funny. I found you through your podcast.
Speaker 2 (17:41):
I love it. Which which episode?
Speaker 1 (17:44):
No, just I would I didn't, So the episodes are
the episodes and not only that. I just was that
was just I'm trying to think how I found you,
But it was because of your podcast though. It was
one of the front the one of the beginning posts.
I don't know if I saw you. I I don't
know who you're I don't know, maybe you're collaborating with
somebody or I ran, but dude, it was your podcast.
Speaker 2 (18:06):
I love it. Yeah, I mean that's so that's new
as a year and I just started. Uh, I've been
a podcast junkie for years and I I personally just
love the it as like a medium to communicate with
people in an art form and just overall you know,
commun communication, connection, everything like that. So I've known for
(18:27):
a while that I wanted to start a podcast, and
it was you know, middle last year, honestly, while I
was having this this transformation of the brand, going from
you know, the mixer to this non alcoholic and it
was just like I saw, I saw an opportunity to
step even further to me whatever whatever that means, you know,
and uh hooking up with some of my friends to
(18:50):
to have conversations, and you know, I just see it
as an opportunity to you know, speak with people who
I admire and want to learn. All I do is
put a microphone in from of it and just get
get to pick their brain for an hour from ends
up being and really fun and cool. It's a you
know love. That's how we how we came together to
(19:11):
have this conversation on your podcast now.
Speaker 1 (19:14):
Yes, yes, yes, and here I got the name of
the podcast, which is called here We Go What Made
You Do It? And that's available on all podcast platforms.
Oh it is.
Speaker 2 (19:29):
Yeah, I mean primarily you know, Spotify, Apple is kind
of what we promote, but yeah, everywhere.
Speaker 1 (19:34):
Dope, dope. I got a few questions here. You're more
to the welcome to answer them quickly or as long
as you want. But we got some dope questions from
some couple of listeners and one it is called here
we Go Brittany. Brittany, thank you so much for listening
to the podcast from Colorado. She wants to know what
made you want to become an entrepreneur.
Speaker 2 (19:56):
Yeah, it's actually you know, I was not, i would say,
like a natural born entrepreneur, and the fact that I
knew that's what I wanted to do all along. I
spent years in incorporate jobs and you know, started in
the consulting world, moved into software and did all of that,
(20:20):
and in retrospect, every step of the way, I was
like going closer to the freedom that you get with
an entrepreneur as an entrepreneur, So started as like the
most kind of bureaucratic world, as like a big four
accounting firm, and then went to a large software company
and then to a very small software company, and that's
ultimately starting on my own. But but what made me
(20:41):
so attracted to that path or you know, continuing to
look for it, is that I think it was the
perfect it's the perfect marriage of this, you know, the
the analytical side of me, which was that math and
you know, the consulting and the sales and everything with
the creative side of me, which I had to continuously
(21:02):
kind of excavate or just on unearth as the years
went on. So it was I've just I deliz it
going into it. But that's what I've seen be the
has allowed me to really enjoy love and like flourish
within the entrepreneurial space.
Speaker 1 (21:20):
That's great. I like what you said, sales in your
creative side. That's yeah there, I like that. And what
you know, you've been in the game for May twenty
twenty one. What is the biggest lesson you have learned
since launching this product? From branding, marketing, networking? You know,
(21:44):
you know what it is, dude, what Yeah? Lesson emails, website, Yeah.
Speaker 2 (21:49):
Everything, I mean, I think you know this is this
might be like a little meta, uh and kind of
it impacts all of that, but it's the lesson that
this is just purely a survival game, you know, and
it's all it is is about, you know, getting being
able to wake up and get through that day and
make progress. So you set yourself up, well, do the
(22:09):
same thing the next day, and if you're able to
just continually do that day after day, then eventually, you know,
it is it is inevitable that it's going to end
up working out in some way. So regards you know,
there's there's all those different tips, tricks, tactics and you know,
website ads, everything like that, and I think those are
all important and essential tools to to kind of learn
(22:32):
throughout as you go. But I think the overarching lesson
is just like you need to be around in order
to to learn those lessons each day and incorporate them
and continually grow and expand and and and you know,
ultimately reach where you're you're trying to.
Speaker 1 (22:46):
Go, Oh my gosh, it's a survival game. And as
long you wake up just realize it's a survival game,
and as long as you're making progress, it's an inevitable
that is going to happen. I like that. That's the
way you got to think. You gotta think. And then
somebody told me you gotta think bigger. I was like,
oh my gosh, come on, let me think about it
(23:07):
for a second. Okay, So that's that's a great accomplishment.
It's great stuff right there, especially coming from you know,
from Chicago to come here to launch this good stuff, dude.
And yeah, and here you are enjoying the days. And
the next question is like this, and it comes from IRV. IRV,
(23:29):
thank you so much for listening to the podcast. He
wants to know do you have any hobbies or interests
outside of Oslo? Anything you go hiking? I guess he
wants to know, do you go skateboarding? What are you traveling?
Speaker 2 (23:49):
Yeah, I mean I'm a pretty I would say I'm
pretty active into fitness, so you know, snowboarding, hiking, like
you mentioned, you know, I like to go to the
gym and work out pretty consistently. I'm very very big
believer in journaling and just like you know, having time
for reflection every day. So that's that's I don't even
(24:11):
know if that counts as a hobby, but that's something
that I do every day without fail to start my day.
But yeah, I mean I think my what I try
to I try to structure my days around making it
me allow me to do the things that I love
to do every day. So that that's you know, waking
up and writing and that's going to the gym, and
that's you know, working hard on my on my craft
(24:34):
and leaving space for this creative and the business and
and everything like that. And then in the evenings or
you know, late afternoon like we're doing right now, connect
with people, have conversations and really continue to expand, you know,
my network, but also just learn from people as much
as I can. So that's that's I would say. Within
that are all my different hobbies I would I would say.
Speaker 1 (24:56):
Yeah, no doubt. Do you play video games?
Speaker 2 (24:59):
I I used to be a big FIFA player back
in the day. It was like internationally ranked for a
time before. Yeah, but I ended up selling my Xbox
before I when I when I moved, so I didn't
have the distraction because I knew I would just if
it was ever business was going tough, I would I
would end up going and playing some FIFA, and I didn't.
Speaker 1 (25:19):
I didn't.
Speaker 2 (25:19):
I needed to not allow myself to have that outlet.
But how about you, are you video game dude?
Speaker 1 (25:25):
I love video games, but I'm like you, I can't
sit down and be like play for you know, I
can't play because I'm like, I have things in the
back of mind where I'm like, hey, I gotta do this.
I still gotta do that, do that. But sometimes, you know,
I realized when I do sit down and play a
video game, I am so happy. I am I just
(25:46):
I just I just can you know, I can just
chill and just relax for a second, and then thirty
minutes will go by. All Right, I gotta turn it off,
get back to grind mode. But there will be a time,
dude where I'm like one every once a month. There
once every three weeks, dude, I'll turn it on, dude,
and it feels good.
Speaker 2 (26:05):
Yeah. I mean, it's like it's like an indulgence. It's
like it's like ice cream or whatever. You can't do.
Speaker 1 (26:09):
It or else.
Speaker 2 (26:11):
You know, it's gonna go go the wrong way. But
if you are able to have a discipline of just
getting a taste, then you're gonna be fine, dude. I know.
Speaker 1 (26:19):
And especially when you got the new I got all
new games. I got the brand new Madden, I got
the brand new NHL, I got the brand new FIFA,
I got the brand new WWE. And I don't even
play none of the games. Man, It's so ridiculous, dude.
My brother's got the call of duty on it too,
so he's been playing that like crazy, but yeah, I
do that. Yeah, we got a few more questions. Thank
you so much. We got seven more minutes. It's been
(26:40):
such an awesome podcast. What can we expect from Sam
Moore slash ASLO in twenty twenty four.
Speaker 2 (26:50):
A lot of growth in both in both camps. I mean,
you know, I mentioned we're coming out with new packaging,
new flavors this summer. That's like, you know, big expansion
and with that moving into a new production facility. So
like just a lot of a lot of growth in
every area from the business standpoint. And we're also in
(27:14):
you know, Mission ballroom and starting to get into many
more music venues. So that's really been our best customers
so far, so trying to expand across the state as
much as we can to be kind of that like
non alcoholic drink of choice at all these different music venues.
So that's the growth standpoint. I think it also translates
to me. I you know, alluded to it with the podcast,
(27:34):
but I think really trying to grow and evolve myself
into whatever this best version of me is, and that
happens through you know, really dedicating myself to building the business,
but also making sure that I have time for that
that the intellectual emotional growth, the physical growth with working out,
(27:55):
and just really trying to push myself to reach my
potential about the rest of the year. So let's i'd
say it for them from both camps.
Speaker 1 (28:03):
Yeah, I like that with making progress. And then you
said the two new flavors. Do we can you tell
us the two new flavors yet or no?
Speaker 2 (28:12):
Yeah, I mean I can give you a little sneak peaks,
So I mean this, Uh, the Lineman mint is our og.
That's and that will forever be you know, near and
dear to my heart. The two new ones were coming
out with one is a lavender and lemon grass, so
I was like, super delightful, subtle, just a really kind
of elegant and uplifting flavor. And then we have a
(28:36):
lemon tolsa and sea salt, which is gonna be your
like ultra nourishing, really hydrating and replenishing. So all of
them taste amazing. Shout out to uh Rachel and Bell
my my amazing herbalists who came up with the flavors.
But but yeah, they're they're gonna be coming out in
the next like two months. So a lot of a
(28:57):
lot of work to get us from where we are
today to getting those out. But I'm very excited about it.
Speaker 1 (29:03):
Straight up, you will do it. It's gonna be successful. I
can already tell guys he's got two flavors coming out
in a couple of months. He's gonna be new, moving
to a new production facility. He's gonna be looking into
growth journaling and more gym super dope man. Like you said,
survival game. But the moment we wake up and then
making progress by the end of the day, I like that.
(29:24):
I will never forget that. Thank you so much. Yeah,
no doubt. We got four minutes left, We've got a
few more questions left, and we'll just go like this,
what is the here we go. What is the best
piece of advice that you've got from a mentor?
Speaker 2 (29:43):
Mm hmm.
Speaker 1 (29:45):
With this being in this being with the with the journey,
with the with with with the journey with the drink.
Speaker 2 (29:52):
Yeah, so I this can I can I say one
that I learned from a podcast that isn't necessarily a
mentor telling me. So there's a guy, his name is
Seth Godin. I don't know if you're familiar with him. Uh,
he's like an author, kind of like a marketing thinker expert.
But he he talks about how everyone you know, when
(30:12):
you're younger, they're like, you know, what would you be?
What do you want to be when you grow up?
If you could be anything? What could you? What do
you what do you want to be? And he talks
about how that's just like, so it's so overwhelming and
all consuming when like you're given every option under the sun,
Like how is somebody able to narrow down into one
specific thing? But if you flip it and instead you
(30:32):
think about it, it's like if you were to do anything,
and you're going to fail no matter what, So like,
whatever you chose to do, you were going to fail,
what would you still choose to do anyway? And that's
like something that allows you that eliminates all the bs,
eliminates all the you know, will do this because I'm
going to it's a higher likelihood of it's going to
work out. Like it just allows you to strip down
(30:55):
to your core of like what is it that you
want to do? What's what's going to be authentic to you?
And I think that at that message or that kind
of like filter is what I returned to all the
time when I'm trying to make decisions personally with the
business and everything like that.
Speaker 1 (31:10):
Geez and you, And now it's from from Seth on a.
Speaker 2 (31:14):
Podcast, Seth Godin, Yes, Seth Godon g O d I
N he was on. It was an episode on the
Tim Fair Show.
Speaker 1 (31:20):
Nice Seth Godin. Right there, guys, And I forgot to
give a shout out to Rachel Bell.
Speaker 2 (31:26):
Rachel and Rachel and Belle. Their companies called Find Bloom Room.
They're they're all over Denver. They make the amazing elixirs
and they're they're very much like the non alcoholic kind
of nightlife scene. And met them through events and they
ended up creating a bunch of two new flavors. So
(31:48):
I owe a lot to them.
Speaker 1 (31:50):
Okay, Okay, got it, got it. Shout out to Rachel
and Bell. That's what I'm talking about in their amazing
business lavishing throughout this whole state and everywhere else. You
guys are rocking it. Hey, we are two minutes left
and I'm gonna close it out. Sam with the intro
song closing it out? Can you those stages all yours?
(32:12):
Anything else you want to say before we dip out.
Speaker 2 (32:17):
Yeah, I mean, I so so thankful to be here.
I appreciate you, you have me on I think you
know I I love I love the Denver scene in
community and how you know, we are a smaller a
smaller city, but because of that, it's such a tight, knick,
rich creative space that everyone's trying to lift each other up.
(32:37):
And I think that has been one of the coolest
elements of this. So I, you know, implore everyone to
keep doing that, keep supporting you know, your friends and
anyone who's out there trying to make something happen. You know,
follow the trink Oslow for all the company you can
follow me mister Oslow and the podcast that you mentioned before.
(32:58):
What made you do it? I'm just I'm doing similar,
you know, bringing on creatives, bringing on entrepreneurs, just talking
to them about their journeys and you know, ultimately what
got them to go all in on their dreams And
because that's those conversations on other people's podcasts or what
got me to feel comfortable, confident to finally take the
plunder myself. And I want to give a space to
(33:20):
amplify those stories.
Speaker 1 (33:22):
Dude, you and I both that was the same thing,
same thing, so great that you said that. His podcast
that's w M y d I p O D Okay,
what made you do it? His Instagram handle w M
y d I p O D. His other one, drink
Aslo that's d R I n K h A z
(33:44):
l oh. And then we got mister Oslo which is
m R underscore h A z l Oh. Thank you
so much, Sam for being on the show. You rock
and we got a minute laugh. Last question of the
daggles like this, Thank you so much again. It goes
like this, someone's going through a tough time. What advice
would you give them?
Speaker 2 (34:08):
Number One, just keep going, you know, it's it's I
think one of the best quotes I've ever heard is
in the end, it'll all be okay. And if it's
not okay, that just means it's not the end yet.
So you know, it's just continue continue on the path.
It's gonna be really really challenging and not always be clear,
but eventually all of it's gonna come into place and
(34:30):
work out the way exactly way it's supposed to.
Speaker 1 (34:33):
That's great, that's great confidence right there. It's gonna work
out like it's supposed to do. It's gonna work out
like it's supposed to and just keep on going, keep going. Hey, Sam,
thank you again of being on the show. You killed
this interview, fire interview. I can't wait to share it
to all the world right now. And hey, let me
know when you're in Denver or when you want to
link up as well. I got merchandise for you. And yeah, dude,
(34:54):
super cool. I can't wait to meet you in person.
Speaker 2 (34:58):
Yeah, absolutely, thanks for having me this so fun.
Speaker 1 (35:00):
Yeah, no doubt, have a great night. We'll talk soon
you too, all right, boss, Yeah, do it all right? Peace?
Peace up Eight Town Ariols Entertainment Podcast. Guys, thank you
so much for tuning in April seventeenth. I told you
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