Marketing Materials Are a Necessity

What do you do for marketing your business? What materials do you invest in that help you get the word out? In this episode of Ask Christina First, we again focus on marketing as marketing is a necessity if you want to continue running your business. There are different ways that you can market your business/product and that can depend on what you price your product at. Some lower priced products for example, can benefit tremendously from using a platform like yelp, while higher priced products can rely heavily on referrals. Either way, the marketing material you use is essential in being found. Some marketing tactics require you to physically be present. Christna believes that for her, networking is one of the best forms of marketing. This can be attending events, speaking on panels, etc… Becoming recognized as an expert in your field is another great way to market your business. This can be done by contributing your work to magazines, blogs and those of the like. Not being afraid to share with the world how you can help people is key.

In this episode you will learn:

Various types of marketing materials that can help you get the word out.
How to transform one form of marketing into another.
Understand the significance of in person marketing.

As Christina continues to focus on marketing, you will see the importance of making what you do known to the public. If you are someone that doesn't agree with one form of marketing, it’s okay to try another. What will work for someone else may not work for you. The key is to find what is right for you so that replacing your clients and maintaining cash flow has a positive impact on your business.