Episode 182: Daniel Savala of CervezaLandia and Enrique Silva of Coatza Brewing

Host Ben Rice travels to Elk Grove, CA, to talk to their newest brewery owner, Enrique Silva of Coatza Brewing, as well as Daniel Savala, partner in CervezaLandia, Sacramento's only bottle shop to focus Mexicano/Chicano-brewed beer. In addition to discussions on the culture itself and the rarity of these brewers/breweries, we also talk up the debut CervezaLandia pop-up beer festival and market, taking place Sunday, June 9, 2024, from 2-6pm at Cesar Chavez Park in Sacramento, which features 8 Mexicano/Chicano-owned breweries, arts and crafts, vendors, music, and more. You can find tickets on Eventbrite or at the door. Plus! Enrique's goal to make Coatza Elk Grove's go-to venue for live music and the creation of the inaugural Elk Grove Music Festival (and plans for year two), CervezaLandia's taproom dreams (and how you can help), and making your local brewery a truly family-friendly space. All this and more, on the latest episode of Barley & Me. Enjoy!
You can follow CervezaLandia's latest offerings on Instagram @cerveza_landia or cervezalandia.co
Grab your tickets to CervezaLandia on Eventbrite or at the door
Follow Coatza Brewing, their on-site food vendors, and their music schedule on IG @coatzabrewing
Barley & Me can be found across social media @barleyandmepod. Check out past episodes, show dates, and more, at the newly-revamped barleyandmepod.com Email questions/comments/concerns/guest ideas/brewery ideas to [e-mail] or [e-mail]
Intro Music: “Functional Alcoholism” by Be Brave Bold Robot (@bebraveboldrobot) Interstitial Music: "JamRoc" by Breez (@breeztheartist) Logo by Jessica DiMesio (@alchemistqueen)

Episode Transcript

(00:00):
Something. They call it functional alcoholism. But if you know anything about Ben,
he's got vision with precision microphones andthe tinkle love derision here about to
hear what can be It's time forBarley and Me. Welcome to Barley and

(00:28):
Me. I'm your host Ben Rice'sepisode one or eighty two. We're here
today in elk Rove, California atQuantsa Brewing. With you today our special
guest Daniel Savala Servelandia and from QuatsaBrewing and Rika Silva and thank you so
much for coming out here and doingthis. This is not just an episode
of Barley and Me where we justtalk about whatever comes up. We also
have a pointed reason to be here. Who wants to talk about it?

(00:52):
I'll go I'll say it serves Alandiais what we're talking about, right,
Yeah, Yeah, This big eventwe have is going to be the largest
guys of Mexicano and Chicago brewers anywherein the country that I know of.
It'll be right here in downtown Sacramento. We've got eight brewers or breweries showing
up that Sunday and it's going tobe a blast. And that is June
the ninth from two to six atCaesar Traves Park. If you don't know

(01:15):
where, that is a concerence inthe park. J Street Case Freed,
like what eighth, eighth and ninthkind of yeah, yeah, ninth and
ten. I'm so close. Idon't write down everything, but yeah,
So that's what we're really here totalk about. But also, if you're
gonna go to the event, youshould know something about the people who are
putting it on. So let's startwith you, Enrique, how's business here

(01:37):
a Quantsa. It's doing pretty goodright now. The difference between my brewery
and other breweries, I believe isI turned this into a music venue,
so we don't only just focus onthe beer. My brewer, Zambo,
which is an award winning brewer,does amazing beers here, so he's got
that portion handle. So I handlea lot of the music and a lot

(01:59):
of the entertaining stuff where we gofor a row fast. This event that
we're doing with Daniels Selandia, it'sgoing to be a huge, huge event
for us, So you know,it's just one of those fun things to
do to be involved with. Yeah, and I had a chance to walk
through obviously when I got here,I couldn't notice. You guys have some

(02:20):
like arcade stuff going on. Wedo, so we don't have that many
right now, but we're working ongetting some more back there. Okay,
absolutely, what's the goal on that? You know what, this is a
family establishment and the idea is,you know, you bring your whole family
here. Kids can be hanging outin the back and they can't just be
drinking beers more than their parents.But yeah, you know, there's a

(02:43):
lot there's a lot of things todo here for sure, and you know,
being right here on Elgrove Boulevard,it it brings me a lot of
the walking traffic of the locals.So we're out with their family on a
Saturday like today, Yeah, they'recruising through here. Is it a fun
stuff for anyone with kids? Yeah, and it's I think that's one thing

(03:04):
that seems to be missing from breweriesbecause I think it's pretty obvious at this
point that breweries are family establishments,but there's nothing for kids to do.
So I do like that you fillthat gap. Well, I have kids,
you know, and my thing is, all right, we're going to
go to breweries where they're not goingto be born. Yeah, you know,
and I always thought of that whenI started this project. That's where
the arcade idea came from. Yeah, I have a show to night at

(03:27):
Fort Rock and one of my friendshit me up, like, Hey,
can I bring my daughter? Shejust turned eighteen. I'm like, yeah,
it's a brewer. You could totallybring your daughter. But there's nothing
really besides the comedy, Like,there's nothing for her in the space besides
a glass of water. But atthe same time, I've done that show
in the middle of an eighty yearold's birthday party, and I'm like,
is this what an eight year old'slooking for? To be in a big

(03:50):
concrete shelter with nothing to do andnothing to eat and nothing to drink?
Who chose this? Yeah, it'stoo bad the place to bring their kid
on a Friday night for their birthday. Yeah, but before there was the
arcade there at Utah Monster Monster Golf. Yeah right, and perfect scenario.
You know God, but they're notputting them there. But even back then

(04:12):
they weren't putting them. They bringhim to the brewery. I'm like like,
this is the party, Like thisis the party. I'm like,
yeah, don't. I don't thinkthat is what your kid was looking for.
Thankfully, Sania the event too.We're really trying to make that family
friendly, family friendly, and dogfamily. We want to keep it really
about Sacramento. We want families tobe able to bring their kids, so
we will have things. We haveface painting, we have a local artist

(04:33):
nonprofit that's going to do some projectwith kids. I've got them, I'm
training them young. So I've gotthis little setup where they do in the
juice boxes, dip with Himoi.Okay, so you know, Kennedy,
keep it it fun for everybody.So besides peer besides food, besides face
painting, besides juice boxes for thosewho don't partake, what else is going

(04:55):
on? We have some live DJs, and truthfully, we wanted this event
to be about the beer because thisis the first time that I know in
any other place in the country whereyou're having a collection of Mexican and Chicano
brewers in one space, and almostevery single beer that they're bringing speaks to
culture and their influence. And soas we're having the Karto earlier, every

(05:17):
beer you're gonna try, there's thisstory behind it, and I want to
straight true to that. So yes, the ViBe's gonna be great. The
music is going to be good,but we're not promoting a big band that's
playing. We have a small,little craft market. But it's going to
be about the beer. We're talkingabout the eight or nine breweries that are
going to be there and hoping thatpeople just enjoy the enjoy the good beer

(05:38):
first and foremost. Yeah, awesome. So what breweries will be there?
So we have Quatsa brewery that's gonnabe which Quatsa is the only Chicano Mexicano
owned brewery anywhere in the county maybeI think northern California. I'm still looking
to see there are Hispanic owned,not Mexican owned, and even even even

(06:00):
if they're Hispanic or Mexican owned,but maybe one or two that are art
specifically or intentionally making beer that speaksto culture, using ingredients, using names,
leaning on our culture or our personalexperiences to share that through beer.
And that's kind of what Servescelandia isreally good to. That's why having a
space like Quatsa is so important tojust not just help grow but our region

(06:24):
in general and for our ethos asa brand service Alandia is we look at
through my travels and going to breweries. I was in a brewery in Cadeentroo,
Mexico, some years ago, andI'll never forget the feeling I had
sitting in this space and I sawbrewers who looked like me, who spoke
Spanish, and who were using beloncioand clove and blood orange and their beer.

(06:44):
And I thought, Wow, thisis amazing. Where can I find
this? And I looked out throughoutSacramento and I couldn't find anything. And
to finally have a brewer here ina brewery here in my neighborhood in Sacramento
and milk growth, dude, it'sawesome. Yeah, that's awesome. So
I mean, that's one of thethings that service ELANDI really hopes to knock
out of the park is take thiswhole new generation of beer drinkers or beer

(07:05):
enthusiasts and introduce him to maybe thesame style of beers that they love,
but with different flavors. We havea guy from Selinas who makes a Bombido
sour, a Modino pilsner, andwho doesn't want to try a pills right.
Yeah, we have James Beard Awardnominated a brewer David Pavela from Border

(07:30):
Rex in San Diego has the peppinosour we all know as Mexican's peppinos and
chili and lemon. It's like achildhood snack, yet we all had that.
So there's a beer, a pilsnerthat's brewed in that style that speaks
to culture, things that we're thatwe grew up on. That. Yeah,
so that and who else King KongBrewery. King Kong Brewery is going
to bring La China Guana out,which is brewed which by John and nya

(07:54):
Chicano brewer, and also Isaac Roacherfrom Mexico City. So you have a
real chilango who came to Sacramento brewedthis amazing beer and we're lucky to have
it a year round here in Sack. Yes. Oh, and if you
haven't listened to the King Kong episodewith John on there, you should.
And if you listen, listen tothe new Barley Me theme song No Big

(08:15):
Deal. It made us debut onthat episode with our guest Deane Hawkinson,
who wrote it before we started recording. So yeah, it's a pretty exciting
thing. And like you said,there's nothing like it in the area,
maybe not even I've looked the country. I haven't found any single so Serve
Slanya as a store and as anevent, there isn't a There isn't another

(08:37):
store one location where you can goand find beers brewed by Mexican brewers or
Chicano brewers from Mexico and California inone place. I mean, we're talking
Tijuana, Mexico, Guadalajara, Guolima, Mexico City, San Diego, Los
Angeles, Pico Rivera. We've gotGilroy, Wattonville, Selenas Elk Grow.

(09:03):
You won't find any other selection ofbeers that brewed by Chicano. There's a
huge wave happening of Chicago brewers inCalifornia. It starts, I think it
really starts in southern California with thegroup so Cal set Via Setos. This
is a group of home brewers.Yeah, you know, you're familiar with
them. Yeah yeah, and alot of them, the guys over at
brew Head, You some of thestuff they're doing is just killing it.

(09:24):
And so that's what excites me aboutlike where beer could potentially go for our
consumers. So that's exciting, andI think that you can see the path
kind of because craft beer, youknow, there's been a slow growth for
thirty years. Then there's a boom. There's a little bit of withdrawal.
Them kind of slowly expanded, butit's still very low. It's become very
localized. As far as that goes, I think the boom of Chicano brewers

(09:48):
is going to be close to theborder then slowly drift up. Right.
It's just how it kind of works, like because people start moving north,
moving north, and they're like,oh, there's there's a market, there's
a market, there's a demand,and we just keep going and we move
east and we move We can't reallymove very far west in the US from
California, but but uh yeah,you know, it just it's just kind
of how things work is they findtheir central point, they just expand out

(10:11):
from there as they prove more andmore that there is a market and demand
for that. And I think thatthe way that America is as a as
a melting pot of culture, andas beer grows, it becomes more normal
to not just drink a Budweiser athome. Uh you know, you start
to see that these things are possible. You start seeing that it's gonna have

(10:31):
You're gonna have epicenters in Florida.You're gonna have episoders in New York and
things, and it'll kind of expandout. So it's pretty cool that you're
building an event that might become somethingthat people come from from farther away to
attend, potentially, we hope.So imagine that we were talking earlier about,
you know, growing up as asniceity Americans, and I think our
fathers and uncles all drink Budweiser,Corona Go Sechey's. Yeah, no,

(10:54):
shade at those you know, couldbe right right, you don't know,
need Can you imagine what's going tohappen when you get a new generation of
Mexicano consumers who actually have a palette, who appreciate quality beer and what it's
going to do to the beer seein general. That's actually part of the
fun that I've had here. Icould probably count ten people that I know

(11:18):
that are cores or bud Light drinkerstheir entire life and nothing else, but
because they're here supporting me. What'sthe lightest beer you got? So you
know, purposely, you know,I told Zambo, Look, when I'm
not drinking craft beer at home,I'm digging into my thirty pack of course
banquet, right, that's my passion. I mean, currently you shouldn't because

(11:39):
they are on strike, but otherwiseI completely agree with you. Well in
general turn of my own nice.Yeah. So my light loggers named bankehetti,
which is banquid. I didn't evencatch that. Yeah, I was
just looking at I was like,what do I want to grab with that
beer? Right there, I'm changingthe palette of people that are used to
something else. What's funny is Ihear it all the time. Now they

(12:01):
go back to a course light afterbeing here a lot. It's not the
same. There's no flavor anymore.There's there's nothing there. Yeah, it's
very funny. Course banqueted me love. I love a course banquet, great
course light me. We are mortalenemies. I will literally throw up.
I will. That's more tied tolike past events where I did throw up
after freaking course light. But itwasn't of course lights fault. It was

(12:22):
that I drank all the good beerand now all we have is scores light.
And if you're at that point,you've had a lot of beer.
But at that point, but inmy brain, it's course lights fault.
And if I smell it. I'mgonna peer. It's exciting time. That's
I think that you're a right Rickauz. What I'm most excited about is is
those one on one conversations you havewith people. My nephew was just bartending

(12:45):
for me, or beer tending forme at an event we sponsor for mcgeorge's
law school graduates. And he's twentytwo years old, right, it's never
really had beer, but he wasjust drinking the beers and he's like,
dude, this is amazing. I'llnever drink, you know, a modello
again. And what we're doing,and even for the event, the way
we're marketing and promoting it, you'regonna you know, you're gonna see folks

(13:09):
who've never been to a brew festival, never even have a reason to go
to a beer festival. They're gonnabe there, Their minds are gonna be
blown away, and we're just gonnasee what happens next. And more customers
here at KWATSA, more customers andall the other participating brewers that would come
to you, because how neat isit man to see beers that are done.

(13:31):
I got to talk about the vombido. The Vombido beer. I mean,
look, yeah, I feel likeyou have to. That's a good
point. Yeah, it's who doesHave you ever had a vombido cocktail?
No, it's a it's a Ithink it's a Holisco. Where's it from?
Where's particula from? Hallischool? Right? Yeah? So in Jalisco,
Mexico, there's this little red juicecalled Sangrita that they had they add to

(13:52):
a pilo that it's called the Servantin a Bag and this anonymous cocktail called
a vambido and from Haalisco, thisbrewer and Selena has created a sour beer
out of it and it's delicious.He created a pilsner with Don Marino and
that sounds great, but it's it'slike that, I don't need I don't
need a sales pitch on that.I'm that's on that. You've got the

(14:13):
all the stuff you're creating here,the stout that you try to do that
did last year. Yeah. Sowe have a local coffee bean roaster and
we did a cold brew with thiscoffee and then put it in our Imperial
stout which roaster was it? Uh? Equal delight? Yeah, he's right
on Dino Drive. Yeah, mybuddy Guermo. So he's not a he's

(14:35):
not a dark beer drinker. Andhe drank that and I think because it's
his coffee in there that he starteddrinking. It's like, OK, this
is really good. You know,he's a coffee guy. So that kind
of changed his There's another example ofsomebody that only drinks the lightest of the
lightest, but now because he's involvedin craft beer with their with their coffee,

(15:00):
yeah, suddenly now he's onto differenttypes of beer. Yeah, because
that's the one thing about beer thatlike a lot of other alcohols don't have,
is that there's a variety of flavorsand you can keep adding stuff.
Correct, Like if if you're likeI think this might work together, you
just you just do it. We'rejust scratching. Like you throw Tomarno into
a into a Pilstar, that's likeeasy, that's that's just printing money.

(15:20):
Yeah, absolutely, Yeah. Imean we we think about all the drinks
we love for like, yeah,and you can throw that into a stout.
You get a milk stout going,come on, masa bond bongo.
Yeah. Yeah. I mean thething about beer is it takes on whatever
you want to throw into it.I want to stout. You know what

(15:43):
I means pigs? Oh yeah,yeah, yeah, okay, think about
it. That's like cinnamon and clothesa little pig. Yeah, that's kind
of cinnamon, yeah, CENTIMENTI Soyou can again reminds me to go to
the stout, but you could alsodo since you mentioned the club, there's

(16:03):
like if you can do a Belgianin there with that. So there's like
the thing about beer again, youcan just throw these flavors because it's based.
There's so many different bases. That'sother alcohols only have the one flavor.
They're bouncing off of the beers,like, what do you want to
do? What do you want todo? You know? I think we
have the home brewing community to tankthink for it because they are better leading

(16:25):
the wave right now on what allthe breweries are doing. Yeah, for
sure, because it's easier to makefive gallons and be like, well that
wasn't worth it, But you're like, I'm gonna make three hundred gallons of
this night, Bob, and itfucking works very dialed in. We've got
a ten barrel system here. Todayhe brewed another batch of bunk, but
we have a single barrel fermntor wehave two of them jacketed. They're all

(16:48):
plumbed in. And what he doeshe just he did a Belgium blonde,
a small batch, right, andwhat he does is like when he wants
to test something the small batch offof a large that he's already just throw
it in there and see what happens. Yep. Yeah, I think I
think that homebrew mindset of that smallbadge on the side has really helped craft
beer move forward. That the likeyou know, the like experimental beers.

(17:14):
They're like, we took we tookthe beer. We know you like,
we set aside of five gallons.We threw this stuff into it. We're
see what it becomes, I think, or like we threw it into one
keg. We'll see what happens,you know, we put it in a
barrel. We hope to kind ofhave that conversation with the one of the
one of the homebrewers we have withPortia that's going to be they're doing a
body demo and so nice just continueto educate and and have this conversation about

(17:37):
beering, what the possibilities are.Then backdrop that with the great brewery like
gwatsa which is going to have agreat environment with great I mean, what
do you guys got, what areyou bringing? You're gonna bring everything,
right, youring some good beers,but I think we're gonna bring bad beers.
Well, just the two I thinkwe're gonna do. Obviously, Carrito
and the name garrito. You knowthe Mexican fruit cart you see on all

(17:57):
the corners, that's a carrito.And the reason they named the corrito is
because we changed the fruit in itevery batch. So the first one was
mango watermelon, the second one waspineapple guava, and everybody wanted mango watermelon
back, so we brought that oneback again. I want so we'll play,
We'll play with other fruits with thatcarino. So I'm taking that and

(18:21):
then our Imperial Hazy, our TropicalStart trop Yeah, it's a it's a
huge hit. Yeah, I don'tthink you mentioned this. What is the
cost to get into s Racelandia.It's twenty dollars to get twenty dollars.
Twenty dollars comes with your first beer, though, so again we want to

(18:42):
make twelve dollars. Yeah, familyfriendly, but we also want you to
have a good time and have yourmoney stretching and also working with our food
vendors. We're not charging them afee. We want them to make their
food affordable for families there, andwe want them to really have a good
experience. All right, And thenwhere can people buy these tickets? Event

(19:03):
bright? You can go to ourInstagram page and find a link in our
bio. You can even Google serveSolandia and it will come up. We
have our website that's out now serveSolandia dot co. That's live and you
can find it out assuming you knowwhat. I have no idea, couldn't
I couldn't possibly put it together.Somebody's going to be that mean, that's
true. We should have answered forthe beer land beer Land, Yes,

(19:26):
in a plane a beer land,but the Flandia right like dis Disneyland,
like there was like there's a excitingpart of this magical something. There's colors,
there's rides, there's themes. Soso serves world beer lamb for Like
I've always had this crazy thought oflike who are the characters who show up

(19:48):
at You're drunk Uncle? Right,they're not called drunks. All the characters
from Blood and Blood characters, youknow, I really wanted Bob, your
brother Bob from La Bamba. Iwant him to show up in his leather
jacket like you know, causing troubletowards the end. It's chopper. Yeah,
they told me, no, it'syour show. Yeah, you can

(20:11):
just go up on the stage.He told himself. Now yeah, that's
okay, restraint, self restraint.But it's an iconic scene. Everyone knows
it. And so you know seewhat I'm talking about from Obamba with Bob
walks in yep. Imagine like that'swhen it's sober. So we could do
that, like at the end often minutes before. Yeah, right,

(20:33):
how on the stage you just comeup? So yeah, it's what you
wanted to be. You have twoweeks. Yeah, figure it out.
But that's because of the when wethought about it, it's make it about
the beer, make the walk awayexperience. So this is my first roof
fest I've ever been to, andit was with some really neat beers that
a really neat beer experience and andultimately the ethos of what we're trying to

(20:57):
do. And I think what Istarted with Sainvesilandia was the simple facts,
how do I help brewers sell theirbeer? Understanding the financial point of I've
always worked with retailers. That's whereyou want to be. You make the
beer, you want to sell thebeer, and having direct access to the
marketplace has helped me help Bruis Andso this is just another part of that

(21:19):
is, Hey, you guys wantto enter the Sacramento in Northern Cali market
retail What better way than to comehere and just punch Sacramento in the mouth
with the whole bunch of really greatMexican and Chicano brew beer and people are
gonna start looking for it. Iexpect that after Sunday, the next Mexican
restaurant or your favorite bar you gointo, you're asking, hey, we've
got to batza carrito on tap?You don't? Why not? And the

(21:42):
now to call Henrique. Hey,that's how it starts. We have to
build up our own demand sometimes forour product, and so that's what we're
really trying to do. And it'slike baking people aware that it even exists.
It exists. Yeah, you can'tcompete. You can't just brew a
great batch of beer and put iton the shelve and expected people to walk
by and say, I'm gonna stratabout that. Buzz that needs to be

(22:02):
created first. Yeah, and that'swhat we're doing nice now Saveacelandia. Not
only is it a beer if thathappening on Sunday, June and either from
two to six, it's he's achild, that's part. Not only that,
but it is a actual physical space. It's a physical store. You
can go in and you can buybeer today tonight. I tell people tomorrow
tomorrow it's Memorial Day weekend, you'regonna do It's actually not it just it

(22:26):
just was so I have to editso it'll be out after that. After
that. Okay, yeah, youknow what, Actually, if I if
I play my cards right, itwill come out Monday. It's Memorial Day
today or was last Monday. Oneof those two things will be correct.

(22:48):
What could happen is any given weekendsomeone's going to a barbecue, they're going
to an event. You're gonna stopand get beer. I'm asking you bring
some craft through, bring something different, impressed the you know, bring something
so the bring something good, comeand serves Alania. We have everything where
we really strive to have everything.All you're old. I mean, we

(23:11):
carry every modello that's on the marketright now. The stuff that's just coming
out. The car Blancos, theBohemians, those beers that you can find
everything you need, Spy Corritos,you can find those. And then we
also have American stylecraft beers. Wehave really good relationships with brewers and some
of our distributors givting us the goodstuff, and so it's serve Acelania is

(23:34):
a place where you can buy reallygood beer. You want to hyper focus
on some Chicano Mahigana brewed beer.We have the largest selection anywhere else in
the country. I can't think ofanother store or any other place where you
can go in and buy a beerfrom Mexico City and buy a beer from
San Diego and buy beer from Sagaga, all the same route right right outside

(23:56):
of land Park, the Literal Parkon Sutterville inside inside of a shift change,
Dinosaur Big Dinosaurs and Clare gas station, Oh by the Rayleys. I'm
so mad that I live there.I like take that route maybe every other
week at minimum. And I onlysaw the sign what like three months ago?

(24:19):
Yeah, I was right, whatthe fuck is that? And why
have I not seen this new?What is going on? So I like
got home with I'm like I'm gonnagoogle it. What the hell is this
thing that I just saw? That'sawesome? And now here we are,
what two three months later doing thepodcast. People, You're like, I
know what that means. I knowthe worst, but what what what is

(24:41):
it? I'm like, is ita bar? What's going on? I'm
like, I need to know more. And then I had a chance to
actually get in because like the firstday I saw, my whole house was
sick and I was like on arun to go get food and I was
the only not sick person because youguys know this, kids, they're just
breeding crowns for disease. And soI was like, I if it wasn't
what I was doing right now,I would be in there, right,

(25:03):
I'd be like, what is goingon now? Ideally the planet is where
you'd open up a tap room,right, tap room? Yeah? I
think, yeah? Is that thatwill be the fun land? That's yeah.
I was honestly disappointed. I couldit was just buying cans. I
was like, I wish because like, hopefully Folsom has like a little tap
room house out of it. Yeah, like maybe there's something inside there.

(25:25):
I go in there, there's likea little a little like four seat tasting
room, like I know them,and you know also, dude, that
the regulations aren't really gonna allow forthat without a lot of It's a lot
of work, a lot, soI'm going to reach in researching that.
But that sparked my should you callit in eighty six though, because I've

(25:48):
got eighty sixty people out of here, because it's still a business as a
joke, Yeah, it's kind ofweird that we have a tap room inside
of a gas station. People arefilling up their cars, get out of
here. Yeah, eighty six months. But the tap room would be also
another innovative model. Where you're talkingtap room, you're talking about a co

(26:10):
located small bottle shop, ship beingeverything that we want to do. We
really want to grow Servey Solandia asa space where people can come and enjoy
these great beers on tap because that'sthey're always best fresh on tap. But
also we can start shipping throughout California. They're also scaling up to Race Alona
in so many different ways. Yeah, yeah, get a nice place calling

(26:32):
similar to Pangaea. Yeah, greatfood, great food, beer, small
spot, and amazing bottle rooms.I do have a trademark on the word
serve Solandia, so you cannot noone can use that word anymore, no
for me. So yeah, nice, we'll see, we'll see where that
goes. Yeah, I think there'sa lot of great opportunity on it just
because again, like you said,even if you're discussing now, like there
is growth in that in that realmas well, all as you're bringing more

(26:56):
stuff and more stuff, and sothere's always going to be something you can
bring in that wasn't there before.Of the places that would have a sit
down like tap room, I thinkit makes sense this conversation we can just
have usually pulling up talking about wehaven't even got into the cultural element of
the beer and the labels that you'reseeing and what what's inspiring some people to

(27:18):
drive from stalking them a deska tobuy a beer and they don't care what
the beer is. It's there's alabel that speaks to them, that speaks
to their culture or their life experienceor a cause that they're passionate about,
and they get it. That's it'ssuper powerful. So I judge a beer
by its cover, Oh No,because if you put, if you put
an amazing amount of artwork in something, you definitely put it into your beers.

(27:45):
But what if you didn't. Whatif you have really great artwork and
just dogshed beers. But it doeshappen. Unfortunately, I had many like
beautiful cans that are just I'm like, I didn't enjoy that beer at all.
And you put your money into thisand under the beer you could it's
a whole or put the money intothe problems. Yeah, it's a whole.

(28:07):
Other area we talked about or tryto like this idea of stuff food
and stuff and beer. You justmade a cool label because of single Demild
and you want to you know,there's a time and place for that.
But I think we really want tofocus in on respecting the culture, having
having love for us as consumers.I love a good single de Mile beer
or special that a brewery built.There's a couple of brewers here in Sacramone.

(28:30):
They make some amazing Mexican loggers.They're not Mexican brewers. They just
love the culture and those that's abeautiful way to celebrate culture in general.
But there are those stuffed beers outthere. They're gonna come and they're gonna
put an a beer, right whichis your hat just reminded me of Alchemy.

(28:52):
The canning company I one days issuper nice people. They came out
here hung out. But yeah,I mean I can't wait for us to
start canning. We haven't gotten tothat point yet. You know, you
got to start because why I startputting it into the market when people don't
know you exist yet and there's alreadyso many people that have laid traffic first.

(29:15):
Yeah, for sure we'll get there. We hope. Serve Solania is
a big part of that too.We have a beer of women brewers from
Pica Rivera called SoCal Seat of Estos. Yes, I was like, I
know there's one down there and Icouldn't remember the name. They brewed a
raspberry blonde called Lost Homegirls, andthe label and the beer can if you
just saw it spoke to like thisChicano vibe. And as soon as I

(29:40):
posted every female follower, I needthat and it sold out five cases in
just a matter of days. Butthat's just how powerful labels are that not
just say this is this type ofbeer, but this this beer was brewed
with quote do it in mind ifyou can get label, product and story,
Yeah into that, like you don'teven have to like market You're like,

(30:03):
I'll just make a post and it'llsell itself. Yeah, that's so
true. I say that as aperson's been doing this podcast for eight years
and has like maybe seventy listeners.I don't know what I'm talking about any
kind of marketing. I'm like,I'm proud of what I'm doing and that's
what I'll just stick with. Justkeep doing that. People listening. It's
important, man, it's important.This is a person We don't get too

(30:26):
many opportunity to just have this conversationand hopefully share it with the broader audience,
right is we We've sat around thesebars a few at nights at the
end of the night, so wehave these conversations about why label is important,
why having a beer that speaks toculture that is important even amongst Latinos
or Mexicano's where you can't just putus all in one box and say,
oh, I put a sombrero onand it's gonna work. It's how much

(30:48):
Chicano from the neighborhood in South Sacramento. We need to deep dive. We
need to know that you know no, not that you have a general idea
of and so you can't put apeeni out there in a sombrero on it,
can you know? Check? Butyeah, that's what we look forward.
If they don't have an opportunity,it's this, the event coming up
on June ninth. I think afterthat the things are gonna change in Sacramento.

(31:11):
A lot of people. We geta lot of media attention, We
got a lot of general curiosity fromfolks messaging us. Visit Sacramento has been
tremendous. Sacary sixty five is superhappy. City of Sacramento has been super
great to work with, the HispanicChamber of Commerce, the owner in Esto
Dogado of the Laco Session, SeesonShops, Plositive. We just had just

(31:32):
an overwhelming amount of support from everybody. We're sure this will be a successful
event, and a lot of questionsto like, how do we make it
bigger earlier? Yes, I meanlook Caesar Shops, Plausa. It's a
great spot for your first one.Absolutely, it's a one square block.
Yeah, can't go round, butlike that, gotta worry about next year.

(31:55):
That's where it gets out. We'vegot plenty of parks, and yeah,
we got plenty of parks. We'vegot plenty of walkways all that stuff.
Let's be the first one to enterthe belt to know what needs to
be tweaked. Yep, And uh, can people buy tickets at the door
or the door quote unquote obviously,Well, yeah, we're not going to
turn anybody so long as we're notat capacity. We're not turning anyone anyway.
We still we're going to try todo as much as we can on

(32:15):
event bright because it's easier to communicateattendees. But we're not going to turn
anybody away that day of unless we'rea capacity, right and then of course
you've got people counting one in,one out, one in, one out,
and in one out, so youknow, if so for people this
is the first one, I imaginethat it's gonna be bigger than you think
it's going to be. Yes,So uh for listeners who are going or

(32:35):
weren't think we're thinking about going,don't dilly deally, but also enjoy it.
Enjoy it, spend your time,check out all the booths, go
all the things you want to do. But also people are waiting. Can
you get the can you get outso people can come back in and check
out what's going out? We onlyhave four hours. You only got four
hours. I'm trying to add thatone more hour to it. So people
are asking these questions with the VPsession or get there early, get your

(32:59):
beer. We're trying, I kindto make things as smooth as possible,
so you're not waiting ten minutes,fifteen minutes to get in getting a beer.
Yeah, we want you to getyour beer as soon as you can
sit. Sit on that chair,enjoy the breeze, enjoy the music,
and be like you're in your backyardwith your compos having a beer. Get
that vibe going. Because we neverwant to get up right once we're there
and we're having a good time,you don't want to get up, so

(33:21):
you don't want to get there atfive o'clock. And I got only forty
five minutes left to enjoy this experience, So get there early, Bring a
lawn chair, bring a blanket ifyou want to. And it's just gonna
be a really cool chill bot.Yeah. I'm very excited about it,
and I think it's going to bebigger than you think it is. Like
I saw that. I mean,I'm a different person than most people,

(33:42):
and I saw them, like that'sgoing to be incredible. That's going to
be very fun and telling what's andlike it's also cons from the park seasons.
We're already like primed to go there, so I think that's like a
very helpful part of it as well. But I hope that next year or
wherever you do it again. Ifyou're doing good seasonally, I don't care,
but next tle me do it.I hope you need a bigger space.

(34:04):
That's what. So what with goodpartners and good friends like Enrique who
who are helping and want to sayit successful, Like, we couldn't do
this event without the support of thebrewers because they're the ones who are really
going to step up and bring greatproduct, bring their staff, bring a
good atmosphere. All I think Ican do is provide the space, but
they're going to provide the great beer. They're going to bring their brewery to

(34:27):
the park that day and they're justgoing to hit it out. The partner
with closed that day. By theway, just for this event, I'm
taking my entire staff nice yep,so everyone can go and hang out.
Yeah, you should do. Thisis just an idea for me. I'm
a I'm an idea guy. Whatshould do is put on your door we're
closed, or to face. Alandiamentioned you stop by, get ten percent

(34:51):
off tickets. Boom, here's yourpromo code. Ten percent of tickets come
by, and then they still cometo your beer and they get like a
little discount, like, oh,I'm a guy in the know. You
know, I'm a gallon. No, we all know. They say their
supporters. Some would say ride ordie or just I stumbled upon either way.

(35:15):
Give We're already getting a lot ofquestions just by having that one,
it's all you need. That's thedumbest part of all of this is like
how little it actually takes to getinterest one flyer, buy your beer cooler
where people sit down and drink theirbeer. Just what is that? I
see your label to Basilandia, Imean that, I know that means beer

(35:37):
land and I'm the gringos gringo youknow. Can I see those other breweries?
And I was like, what isit? I'm already intrigued. Right,
it doesn't even take much. Enrique, you mentioned you're kind of the
music guy here. What kind ofmusic are you bringing to Quantsa Everything?
I am not pigeonholed to just uh, the Latino music I do everything from

(36:00):
honky tonk country ninety two thousand,alternative rock, classic rock, Latin music,
of course, everything, jazz,shoot, you name it. I'm
bringing everything. But I am veryanal with the bands that play here.
Okay, So I do spend alot of money that I don't get back

(36:22):
lots of times on making sure thatWality bands play here. Right, yeah,
no crap on tap, no crapon the mic exactly, all right,
we go. So when it comesto music, what are the nights
do you have like a specific nightof every Friday and Saturday? We have
live music, all right? Startingat what time? Anywhere from six to
ten? Sometimes we go later,but usually starts at six, correct,

(36:44):
all right? See, I justwant to make people know. And I
mean we got six house speakers inthe ceiling piped up to my jukebox,
so we always have music. Yeah, sure, and then where are they
performing at? Where's the bas thestage area? Right? Okay, I
missed that walking down that's my ownfault. Is even a sound dampening thing
to indicate, hey, there's gonnabe the sound bouncing off of this.

(37:05):
Yeah, I'm not observant. It'sone thing I definitely have a strike on
im, like you can talk tome data connected. I got all my
own walk around eb sound systems,subs, monitors, lasers, lights,
every bog machine, bog machine wegot hell yeah, turn tables, all
of it nice and are running sound. Who's running sound? I do?

(37:25):
Yeah? Yeah, And that's whyI actually get really decent deals by a
lot of these high profile bands thatare local to Sacramento because they don't have
to lug any speakers. I gotit all for them here. Just bring
your equipment. I'll plug it in. That's right. Yeah, it's like
you want to have yourself, youprefer bring that. But obviously I've got

(37:45):
everything in them. I wish myplace is bigger, really, because it's
a pretty small. Three of thesetables we move outside sometimes as the whole
place is pretty packed. But yeah, I mean music. You know,
I don't know anything about brewing beer, but I don't need to. I
don't need to play the guitar toknow that you suck as a musician,

(38:07):
you know what I mean. Iknow beer, I know good beer,
I know bad beer. But Samba'sgot that part cover, you know.
So we make an amazing team andwith our entertainment here amazing beer. We
got food here all the time,all the hours were open, we got
food here. Yep. And thenspeaking of the hours that you're open,

(38:30):
what are the hours that you're sowe're closed Mondays and Tuesdays, reasonable,
Wednesdays, Wednesday, Thursday, Friday, we're from two pm to ten pm,
Saturday, Sundays ten am, wellactually Saturday ten and at ten pm,
and Sunday ten am to eight pm. Okay, yeah, because you
know your mark is going to goto sleep Sunday night because Monday we're closed.

(38:53):
Because we were like you don't haveit, yes, yeah, yeah,
yeah. Oh man. Uh soit's uh, what would you say
that for us? Is your writtingsound you're in your booking and stuff.
The biggest band, name wise,biggest band, sheer volume of stuff you
had to do that we've had hereso far. You know, that's a

(39:16):
little tough because names of them.Actually, you got the Latin Party Crew,
it's they got horns, it's sevenseven members, that congo's everything.
You've got a Son Cafe, whichall of these musicians they just formed this

(39:37):
band like eight months ago, butthey've been in the industry for decades.
I mean the drummers, played withSantana. You know, he's he's played
with the top names and he putthis together. From what I hear,
he's also the founder of the Deftones. So yeah, so he that band
right there, even though they're onlyeight months old, but yeah, they

(40:00):
their history is a free band.Yeah, Elios is probably one of the
top Spanish rock cover bands in SacramentoBay Area that they they play here.
Shoot, I mean, oh,how can I forget Carlos Candia. He

(40:22):
just won a Samy Award five yearsafter being in this country. Nice here
that that is. He's Colombian andthe dude brings the party. He's a
one man show. He's got backupmusic with his congas and he sings,
covers a lot of these songs,writes his own songs. The dude is

(40:44):
fantastic, awesome, so much sothat my wife and I have twenty year
anniversary is in September this year.He's performing for anniversary. Yeah, it's
always standing room only at the timehe's here too, he comes. I'll
show you some videos later the timeswhen he brings it, which he'll be
here on the thirty first of Juneof June, No May may boom,

(41:07):
he's coming up yes Friday, Yes, or last Friday, but I'm hoping
this Friday. Yeah, and thencome on life. Let me do.
One other band that I got totell you they've become really good friends of
mine is in Verness ninety five ninetytwo thousand alternative rock covers, and it's

(41:31):
three brothers. James the singer,Danny the drummer, Luke the lead guitarist
which out of Control, and Brianthe bassist. Those four put on an
epic show. And the music thatthey cover, it's like you're listening to

(41:52):
the radio. It's not just lappedtogether. They are awesome. They're also
playing for my Anniversary's nice? Nowis that anniversary here? No, no
private events, it's a friends andfamily only absolutely, yeah yeah, yeah.
No. My wife and I stoppedcelebrating our anniversaries when my son was

(42:15):
born. We were married, ohfour labor Dy Sunday. My son was
born, oh seven, Labority Sunday. So it was all about the babies
after that. But now you getto come back out well on our ten
year anniversaries. That fuck the kids. Yeah. So I rented a ranch
in Wilton Tance flew in a countryband from Oregon Barbecue, so every ten

(42:40):
years. Basically, Yeah, youknow what I love is that people had
I'm just out and about in musicor whatever things you're doing. The connection.
You could just be like, hey, I'm doing this thing. Would
you want to come by and doit? Just you know, know each
other and it would be a funthing. Like my friend got married in
Auburn and he was just like he'she's a musician, and he's like does

(43:02):
all this other stuff, and sohis wedding, He's like, my friend
has this big ranch. I askedif I could use his ranch for a
day, like, and he's gothis campus on there, and I know
all these musicians. I know thesepeople that you know do fire dancing and
like all the stuff. It's justlike, hey, I have friends that
do shit. What if we justall had a fucking big party and people
showed up. That's always on mybrain. Yeah, always, so much

(43:27):
so that I created the elk GroveMusic Festival. Made yea. I saw
that that was my event. Ipartnered up with my buddy Jesse, you
know, and him and I prettymuch put everything together and then partnered up
at the City of elk Robe andit's score up row. You know,
iheartmedium stuff. And that being thefirst year at the Old Town Plaza.
Oh man, it's an amazing,amazing show. Yeah, and most of

(43:52):
the lineup of what I just saidabout those bands, a lot of them
were there. You know. Theproblem is next year you got the topic.
Oh I got plans, okay,but then year three, I'm gonna
top it every year, then yearfour, the rest of your laurels a
little bit. Yeah. You know, it's a small place, so we're

(44:13):
gonna be capped on the occupancy.But what we're gonna do is we're just
gonna raise the price by a lotand bring in even bigger headliners. Yeah.
Yeah, that's the idea utilizing ourplaza here in town. I cannot
growing good Elbro Park, but that'snot the goal. That's not while you're
doing this. Yeah, I wantthe plausa. Yeah. And last part

(44:34):
is like over the years, youcould just be like, okay, ver
a little bigger, a little bigger, so it's like twenty dollars, dollars,
thirty dollars to just slowly grow it, like it's not a you know,
shock to the system, to belike, oh it went from twenty
dollars to three hundred dollars ago,which one I don't know what the occupancy
is over at the City Child's Park, but that's a perfect place for another,
say so one yet here I've droveby everything, like, yeah,

(44:59):
I see your shower pouse of capsin like four thousand, but it's like
really big, that's so huge forlike how tiny the block is not uncomfortable.
It's not uncomfortable four thousand, andyou probably would probably not for Csulona
because we're taking up a lot ofspace with food and the beer and the
beer, and that's four thousand juststanding right, yeah, all the standards

(45:20):
out there. Yeah, so probablypush down like twenty five hundred. Maybe
two thousand would be a sick number, but that's still a lot of people.
What are you expecting? So Ican't go higher than twelve hundred one
time? Okay, twelve hundred peopleis an accillent, so the police,
so those who bring in your entirefamily just know. So we'll have like
we get at a thousand, youknow, we've got to really figure out

(45:42):
who's coming out, who's going alittle bit more walking the block be like
you do see what he's doing.Yeah, he can totally outgrow that place.
Discovery Park. Yeah park, wegot plenty of, plenty of places
to go, but I do likethink this is the first spot for sure.
It's a perfect location. I mean, look at the name of the

(46:02):
park. You know what about it? The name of the park. We
even have the uh the We've inspiredArnesta Dogado to brew his own beer for
Laco Sencha for his restaurant, andhis beer will be part of the celebration
too. It will be on tap. You mean, and so it's a
beer celebration. Yeah. Yeah.I think we talked about like face Alandia

(46:28):
in the tap room. I'm like, what if we have a little small
brewery. But also that's like anotherlicense, it's a whole thing. It's
it's tough. I think what I'velearned from meeting with brewers and traveling,
I think the I feel more passionateabout bringing everyone's work together and celebrating that.
As as far as being in oneplace making beer limited, I think

(46:52):
the crow for Survey Solania is onthe scaling of individual tap rooms with with
bottle shops in them. I thinkthat's where the money and the revenue and
the real biggest impact we're can have. No, Yeah, absolutely, I
believe it or not. The brewerythat is, it was never my plan.

(47:15):
Yeah, I was my first venture. We were opened up a tap
room okay, yeah, and itwas going to be called thirty one tap
already had a location deal with alot of red tape with the city.
This space goesing down. So Ikind of segued the whole plan really not
knowing anything about growing beer. Butagain you're like, I'll find a brewer

(47:38):
and that's and that's that's what itwas. You know, that's find somebody
that knows what they're doing. Letthem stay in their own lane lanes,
you know, tap music, taproom. You know, I don't need
a brewer, you know what Imean. My community will help me pick
the beer, you know, growit together. So that's why I think,

(48:00):
uh as a tap room. Ohgosh, that would be such an
amazing for a location. So thelocation out there, if you know the
location, where can they find Danielon Instagram? Messages us on Instagram?
But the location is can't be anywherethough there's a there's a set of hierarchy
of what needs to have It needsto be a Patio. It got to

(48:21):
be in a neighborhood that that wecan reach folks and be part of a
revitalization and just be part of somethingspecial. Kind of how we talked about
King Kong, how what Kong didfor Del Paso that was off recording.
Yes, we did talk about howthat we vitalized that little I want South
sacrament Sound sacrament I love Franklin Boulevardand Northgate. You know, I think

(48:43):
downtown Sacramento is great. Also,it's just it's it's more expensive and the
dregs, Yeah, sound Sacramento soundsad, Franklin Fruit Ridge, those are
Stockton Boulevard. But space is importantto me as far as like getting the
feel of you, getting back tomy travels about Mexico and and and being
an urban planter. Being in acomfortable space is like probably the number one

(49:06):
priority for me, aside from havinggood beer. Like once you got that
beer, you're sitting down. It'satmosphere. It's gotta be You've got to
feel like you don't want to getup, you know, like this is
you got to got food, andyou gotta get food. So yeah,
I can imagine based off of yourlogo and the artwork that you already have
what the inside would look like.Yeah, that's artwork everywhere. Just I

(49:30):
was in a freedo, a celebrationof culture. Yeah, I have freeda
Kalo's house in Mexico City. Nice. I have this vision of her courtyard
and the plants that she had andbeing in Wanaquaco. The beautiful colors,
all those colors are inspired by Wanaquacoand the pinks and the turkoises and the
yellows, and also speaks to theinfluence that women have and beer and and

(49:55):
how I wanted to be in aninviting space for women and families to be
not just a bunch of dudes comeand have beer I want, you know.
Yeah, and the women will bethere, and the women are there,
the man will show up. That'show it works. No, no
dude's getting off a couch unless theyhave to. Yeah, because you also
carry wines. Wines. Yeah,we've met a couple of really great winemakers

(50:19):
Chris that say Solas is fantastic.He's brought in some great wines at a
lowdie for us. It's really openedup kind of our minds to we have
some other really great products out ofOxford California. The bunchicana that does really
well in the winter time. Whatis that a second, Yeah, it's
a bunch of so like the traditionalpomegranate liqueur juice that that I've grown up

(50:45):
as a kid drinking only during theChristmas holidays. It's usually made from homemade
at home. You can sell themthe jug or usually a woman and the
neighborbode sells it like like a moonshiner. This is a bottle of product Nicano
and it's out of Oxford, Oxford, California. Really good product. So
we're always finding I was like,yeah, by venture and all that.

(51:08):
Yeah, all right, I thinkwe have to go before we go anything
else we can talk about, asfar as quatsa, anything we need to
talk about, as far as toface Alandia the venue, sure if you
want so, it's short for Quatsaquatics. Mexico where my parents and grandparents were
all born. Nice. So that'sthe exact border of the Aztec where it

(51:30):
splits in the Mayans. That's whatkind of the area that separates the end
of the beginning of the mine Ohwow culture down south. That's a lot
of history tied into like one littleword which means city of the Snakes or
where the snakes dwell snakehead in mylego. Perfect time. Yep, we

(51:52):
got we gotta go all right beforewe get out of here though, we
just reminder it's Sunday, June night, two to six pm, Zeta Thomas
Park. Serve Solandia tickets on eventbright or at the venue provided space is
available, which by the way,might be tough. So buy it online,

(52:12):
play to our tickets, don't sleepon it. Don't sleep on it.
The neat thing about utilizing an eventright for it is that we'll be
able to communicate with everyone who's percheda ticket through their email platform. And
so the weather that day instructions howto gain a reminder of what things cost.
And it's just so I really likethat. I want to go early
on, like, hey, happen, here's what the weather is going to

(52:35):
be, like, bring a blanket, Hey, bring a chair, remember
no ice chest right, things likethat. So that's a really good tool
that's looking forward to the more whowho participate in the event light they'll get
that information. Yeah, and thenwhere can they find out more besides that
about serve Clandia the event and justthe spot Servey Solania dot Co. Our

(52:57):
website. By the time this isover is up and live. It's in
our a soft launch of this week, working on some bugs, but it
should be liked by the time thisis out on Instagram, Facebook on Instagram,
at Service Solandia and at Service Alandiaon Facebook pert TikTok as well.
You have the link in your biolinks in our bio and you can now.

(53:21):
I like the fact that you canjust Google Servey Solandia and where are
the topics on the top of itnow, so that's the best and are
kay? What about it for quatsawhere we'll find you what's going on quatsubrewing
code dot com our website and Ihaven't updated this next month so music line
up yet, but it will be. But Instagram every week we post exactly

(53:44):
what's happening every weekend. Yeah,so it's at quats of growing perfect Yeah,
and so many things happened, sopretty great. Oh yeah, I
mean, look, hell Grove needssome music venues. There's not a whole
lot of competition. Yeah, sothat's pretty great. And you get good

(54:06):
beer, I would think, soyeah, all right, and then for
Barley me you can find that acrosssocial media. Barley Me pod comedy shows,
they Happen, podcasts, Yeah happen. Don't forget to check out the
other podcast that I be Engineer.It's called It's Crazier in My Business.
It's an advice podcast with comedians Tommyand Becky Lynn. This episode will drop

(54:30):
at the same time there a newepisodeill drop just because they recorded yesterday.
All right, you don't need toknow. There's a lot of inside baseball
that nobody cares about. I've beenyour host, ben Rice Driguez, go
out of brood. Thanks so much, gonna meet you, Daniel Sava,
Thank you so much, and thanksso much for listening. Get home safe.