References:
- Search Engine Land. (2024). 5 ways to transform the customer experience with AI. https://searchengineland.com/5-ways-to-transform-the-customer-experience-with-ai-445311
- Adobe. (2024). Customer success stories. https://business.adobe.com/customer-success-stories.html
- IBM. (2024). CEO generative AI report. https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/ceo-generative-ai
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