September 14, 2025 • 15 mins
Also: How some traditional drinking customs are being challenged. Are energy drinks in danger of being banned?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Welcome everyone to this week's episode of Beverage Chronicles, the
show where every sip tells a story. I'm your host,
Gary Monterroso, and together we will explore the world of
drinks in all its forms, from craft beer to fine wine,
from cocktails to creative non alcoholic bores. Each week, we'll
(00:29):
meet people behind the beverages, uncover the history in your glass,
and share the trends shaping what we drink next. So
pour yourself something special, settle in, and let's begin another
chapter of Beverage Chronicles. I'm going to start by mentioning
that I was honored last year by being invited to
(00:53):
serve on the board of directors, actually the advisory board,
i should say, of the Craft Beer Hall of Fame,
and I accepted that position. We've had a few responsibilities,
things that we've been working on. One thing that was released.
I know the members of the press picked up on this,
so you may have seen this published. We created a
(01:17):
program to honor individual beers that left a lasting mark
on the American brewing and drinking culture. These are not
just beers that became popular, but they actually shaped brewing practices.
They pushed the boundaries and they paved the way for
entire styles or movements. We were asked to judge and
(01:43):
vote for. I believe it was ten different beers. Again,
these are beers that increased awareness and popularity of beer
in America, introduced new and exciting beer styles, and just
sent a benchmark for the style of the process. And anyway,
the inaugural class of what we call them are landmark
(02:05):
craft Beers was announced and it includes five foundational beers
and I'll share them with you right now because unfortunately
some of them no longer exist, they're not being made anyway.
Here they are here of the five. First is Sierra
Nevada pale l This was the beer that brought a
(02:27):
style of ops called cascade hops, brought in the Pacific
Northwest to national prominence, and they helped define the American
pale al style. Next is a beer that again remains
popular to this day, and that's Samuel Adams Boston Lager.
This is an icon that helped to bring full flavored
(02:49):
beer to mainstream audiences in the nineteen eighties and put
American craft beer on the global map. Here's a beer
that doesn't exist to think more, because the company no
longer exists, but it was a remarkable beer Anchor steam beer.
You ever heard of that? Have you ever tried it?
(03:09):
This was the resurrection of a truly American beer style
and one that helped define the image and concept of
craft beer for decades to come. Now again, this was
called Anchor steam beer. You may know it as California Common.
So if you see a style beer out there called
California Common, this is kind of a takeoff on again
(03:31):
a truly American beer which was called steam beer. Next
was sell Us White and this was a whit beer
or a wheat beer. This was a revival of a
nearly extinct Belgian style that brought traditional wheat beer to
American craft drinkers. And finally number five again is from Anchor.
(03:54):
This was their Liberty Ale. This was an early pioneer
in the creation of the modern concept of the American
India plaar ipa and an early standard bearer for what
would become the country's most important style of beer. A
few weeks ago, you may have heard me talk about
(04:16):
pumpkin beers. Now that the season is here, get into
that a little bit more right now, because since I
mentioned the season of pumpkins, has arrived and one of
the better companies if you're looking for pumpkin beer to try,
it's called Elysian Brewing. Based in Seattle, Washington. This is
the largest Elysian is the largest producer of pumpkin beer
(04:39):
in the United States and they are constantly pushing the
envelope with their creativity and craftsmanship. Each year since nineteen
ninety seven, they have created over one hundred pumpkin beers,
not only leading the way in this category, but also
establishing themselves as the unrivaled king of pumpkin beer. And
(05:03):
just in time for fall, they are reintroducing three a
beloved beers in this and it's eagerly awaited Pumpkin Variety pack,
now available in cans for the first time. First is
Great Pumpkin, which is the world's first imperial pumpkin ale. Now,
when you hear the word imperial attached to a beer,
(05:26):
that means you're going to be dealing with a very
full bodied and often high alcohol content beer. Great Pumpkin
has a deep copper color and a ghostly white head,
and the beer delivers flavors of pumpkin and spice, and
it weighs in eight point four percent alcohol by Vioume
(05:46):
or ABV. And next in this variety pack is night
Owl and this creation, as the company says, embodies fall
in a glass. It's a pumpkin ale brewed with pumpkin
pure and juice spiced during conditioning with ginger, cinnamon, nutmeg, cloves,
(06:08):
and allspice. And third is Punkachino, which is a pumpkin
ale that carries the vibe of a seasoned burista. And
this beer features a quick shot of coffee with a
hint of cinnamon and nutmeg. These beers are crafted to
compliment false celebrations from pumpkin carving and tailgating to Halloween
(06:32):
gatherings and those cozy evenings at home. And plus, with
national distribution, you won't have to search far. And now
here's my friend Vince Douglas describing what may be a
new trend.
Speaker 2 (06:49):
From lifeless spirits to hesitating to open a bar. Tab
Generation Z is questioning alcohol customs. This generation, born from
the late nineteen nineties to the mid two thousand, is
igniting discussions by redefining the phrase colbrew and it has
(07:09):
nothing to do with coffee. Gen Z drinkers are creating
a stir online by adding ice to their beer, a
trend that some find invigorating. Meanwhile, traditionalists in pubs are cringing.
This is the most refreshing way to enjoy a beer,
one TikTok uses said as she pulled a modella over ice,
(07:32):
squeezed in lime juice, and salted the rent of her glass.
In another video, a young woman sampled a lemon Rattler,
a non alcoholic beer, but felt something was lacking. Hold on,
I think we need a cup of some ice, she suggested.
It's super refreshing, she said after a few SIPs. In
(07:53):
her caption, she confessed, my husband did tell me that
it's odd to drink beer on ice. Reactions online are varied.
That's how I enjoy mine, one commenter exclaimed. Another described
it as a great choice for summer beverages. However, the
videos also drew some critical responses. Everything but the ice.
(08:18):
One person commented on the medello recipe. Another responded with
an image of a person vomiting. Yet another suggested chill
the glass in the freezer, then you won't need ice.
Ball owners report witnessing this trend firsthand. I'll admit I
have noticed a few people requesting ice in their beer,
(08:39):
typically in relaxed, warm river environments.
Speaker 1 (08:42):
As Vince mentioned, of course, ice can dilute beer and
lessen its flavor, particularly in more intricate styles. Now, lighter
beers like bloggers or wheat ales can cope with it better, and,
considering beer is already about ninety to ninety five percent water,
(09:05):
adding ice seems somewhat unnecessary, but to each of their own.
The trend has also gained traction internationally and has origins abroad.
A pulb owner in Britain noted that younger patrons have
been adding ice to their sighters, laggers, and occasionally IPAs
into pale als. He remarked, nothing at all is sacred
(09:27):
in today's world. Ice and logger go figure. As our
American cousins might say, how about you, Do you put
ice in your beer? If so, go to our website
at Beverage Chronicles dot com and send me a message.
I want to hear about it. Tell me how you
got started doing that, and whether you fuel you'll ever
(09:48):
go back to drinking beer without the ice. Okay, now
let's go to my co host, Miss Michelle Lamb. Take
it away, Michelle.
Speaker 3 (10:00):
I'm Michelle Lamb CEO of Brooklyn Night Media and today
I'm Beverage Chronicles. I'm sharing my top three PR tips
for marketing beverages. Let's kick off with public relations palette
focusing on tasting the difference between traditional PR tactics and
modern approaches. Number one PR one oh one traditional versus
(10:24):
digital PR in the beverage world. For example, compare the
effectiveness of print ads with social media campaigns. Ask yourself
what PR approach aligns best with my brand's goals? Number
two the role of influencers, bloggers and online publications. For example,
(10:48):
leverage digital voices to promote your products authentically and ask yourself,
how can influencers help expand my reach and build trust
with consumers? Number three, how to integrate traditionally and digitally
PR for maximum impact. For example, combine media placements in
(11:12):
magazines with online content strategies to create a cohesive campaign.
Ask yourself, am I taking a holistic approach to my
PR efforts. Well that's all for today, until next time.
For more additional public relationships, you can find me on
www dot Brooklynnightmedia dot com. We're also on LinkedIn, Twitter, Instagram,
(11:38):
and Facebook. Until next time. On Beverage Chronicles have a
great day.
Speaker 1 (11:44):
As you know. Here on Beverage Chronicles we try to
cover all different kinds of beverages. Hey, we're going to
take a look in our closing segment at energy drinks. Now,
I admit I go to my local gym several times
a week and in the coolers there there are a
(12:07):
ton of energy drinks that are available for purchase, and
they're quite popular. They energy drinks, again are non alcoholic,
of course, and they first set the shelves about forty
years ago with a launch of Red Bull, which is
a carbonated concoction of caffeine, B group vitamins and sugars
and several other things. The Food and Drug Administration the
(12:29):
FDA defines energy drinks as a class of products in
liquid form that typically contains caffeine with or without other
added ingredients. And again, they typically contain large amounts of
caffeine added sugars and other additives along with other stimulants.
And these these are legal stimulants, but they can increase alertness, attention,
(12:51):
and energy, as well as increasing blood pressure, heart rate,
and breathing. And while consuming too much caffeine can cause
a wrap but heart rate and abnormal heart rhythms and seizures. Now,
these energy drinks really hit the peak of popularity in
the late nineties. In the turn of the century we
started to see other beverages like Monster, Ghosts and a
(13:12):
few others, new formulas, some with more sugar, some with less.
Days drinks are very popular with younger people and there's
no real sign of slowing down. In fact, last year
the global energy drinks market generated revenues around two hundred
and six billion dollars. Well, guess what. In the United
Kingdom they are planning to ban the sale of energy
(13:33):
drinks to anyone under the age of sixteen with what
they feel is excessive consumption linking to various health issues.
They say that long term consumption of any drink that's
high in caffeine and high in sugar is going to
have an impact on the body, including again cardiovascular problems,
nervous system disorders, and the potential for addiction, headaches, insomnia
(13:54):
and related sleep problems just some of the well known
issues among regular consumers of these other drinks that we see.
I mentioned Red Bull, Monster, There's rock Star and many
many more. In England, it looks as though this is
not definite. Red bull Monster in prime may be prohibited
for those under the age of sixteen. This would not
(14:14):
affect high sugar soda such as Coca Cola or Pepsi,
for example. And the government said that the British Government
that is said quote in terms of the impact on concentration,
on behavior in the classroom on their health and well being.
We know that parents are concerned and want us to act.
Around eight to ten parents have called for us to
do this today. What we're doing is a short sharp
(14:36):
consultation in particular with retailers because a lot of responsible retailers,
some of our big supermarkets are already doing this, so
we'll learn from them about how it's worked in practice
before extending this to other retailers. So it is not
known yet when these sales, including from vending machines, will
become illegal in the United Kingdom. That's it for beverage
(14:58):
chronicles see as soon
Welcome everyone to this week's episode of Beverage Chronicles, the
show where every sip tells a story. I'm your host,
Gary Monterroso, and together we will explore the world of
drinks in all its forms, from craft beer to fine wine,
from cocktails to creative non alcoholic bores. Each week, we'll
(00:29):
meet people behind the beverages, uncover the history in your glass,
and share the trends shaping what we drink next. So
pour yourself something special, settle in, and let's begin another
chapter of Beverage Chronicles. I'm going to start by mentioning
that I was honored last year by being invited to
(00:53):
serve on the board of directors, actually the advisory board,
i should say, of the Craft Beer Hall of Fame,
and I accepted that position. We've had a few responsibilities,
things that we've been working on. One thing that was released.
I know the members of the press picked up on this,
so you may have seen this published. We created a
(01:17):
program to honor individual beers that left a lasting mark
on the American brewing and drinking culture. These are not
just beers that became popular, but they actually shaped brewing practices.
They pushed the boundaries and they paved the way for
entire styles or movements. We were asked to judge and
(01:43):
vote for. I believe it was ten different beers. Again,
these are beers that increased awareness and popularity of beer
in America, introduced new and exciting beer styles, and just
sent a benchmark for the style of the process. And anyway,
the inaugural class of what we call them are landmark
(02:05):
craft Beers was announced and it includes five foundational beers
and I'll share them with you right now because unfortunately
some of them no longer exist, they're not being made anyway.
Here they are here of the five. First is Sierra
Nevada pale l This was the beer that brought a
(02:27):
style of ops called cascade hops, brought in the Pacific
Northwest to national prominence, and they helped define the American
pale al style. Next is a beer that again remains
popular to this day, and that's Samuel Adams Boston Lager.
This is an icon that helped to bring full flavored
(02:49):
beer to mainstream audiences in the nineteen eighties and put
American craft beer on the global map. Here's a beer
that doesn't exist to think more, because the company no
longer exists, but it was a remarkable beer Anchor steam beer.
You ever heard of that? Have you ever tried it?
(03:09):
This was the resurrection of a truly American beer style
and one that helped define the image and concept of
craft beer for decades to come. Now again, this was
called Anchor steam beer. You may know it as California Common.
So if you see a style beer out there called
California Common, this is kind of a takeoff on again
(03:31):
a truly American beer which was called steam beer. Next
was sell Us White and this was a whit beer
or a wheat beer. This was a revival of a
nearly extinct Belgian style that brought traditional wheat beer to
American craft drinkers. And finally number five again is from Anchor.
(03:54):
This was their Liberty Ale. This was an early pioneer
in the creation of the modern concept of the American
India plaar ipa and an early standard bearer for what
would become the country's most important style of beer. A
few weeks ago, you may have heard me talk about
(04:16):
pumpkin beers. Now that the season is here, get into
that a little bit more right now, because since I
mentioned the season of pumpkins, has arrived and one of
the better companies if you're looking for pumpkin beer to try,
it's called Elysian Brewing. Based in Seattle, Washington. This is
the largest Elysian is the largest producer of pumpkin beer
(04:39):
in the United States and they are constantly pushing the
envelope with their creativity and craftsmanship. Each year since nineteen
ninety seven, they have created over one hundred pumpkin beers,
not only leading the way in this category, but also
establishing themselves as the unrivaled king of pumpkin beer. And
(05:03):
just in time for fall, they are reintroducing three a
beloved beers in this and it's eagerly awaited Pumpkin Variety pack,
now available in cans for the first time. First is
Great Pumpkin, which is the world's first imperial pumpkin ale. Now,
when you hear the word imperial attached to a beer,
(05:26):
that means you're going to be dealing with a very
full bodied and often high alcohol content beer. Great Pumpkin
has a deep copper color and a ghostly white head,
and the beer delivers flavors of pumpkin and spice, and
it weighs in eight point four percent alcohol by Vioume
(05:46):
or ABV. And next in this variety pack is night
Owl and this creation, as the company says, embodies fall
in a glass. It's a pumpkin ale brewed with pumpkin
pure and juice spiced during conditioning with ginger, cinnamon, nutmeg, cloves,
(06:08):
and allspice. And third is Punkachino, which is a pumpkin
ale that carries the vibe of a seasoned burista. And
this beer features a quick shot of coffee with a
hint of cinnamon and nutmeg. These beers are crafted to
compliment false celebrations from pumpkin carving and tailgating to Halloween
(06:32):
gatherings and those cozy evenings at home. And plus, with
national distribution, you won't have to search far. And now
here's my friend Vince Douglas describing what may be a
new trend.
Speaker 2 (06:49):
From lifeless spirits to hesitating to open a bar. Tab
Generation Z is questioning alcohol customs. This generation, born from
the late nineteen nineties to the mid two thousand, is
igniting discussions by redefining the phrase colbrew and it has
(07:09):
nothing to do with coffee. Gen Z drinkers are creating
a stir online by adding ice to their beer, a
trend that some find invigorating. Meanwhile, traditionalists in pubs are cringing.
This is the most refreshing way to enjoy a beer,
one TikTok uses said as she pulled a modella over ice,
(07:32):
squeezed in lime juice, and salted the rent of her glass.
In another video, a young woman sampled a lemon Rattler,
a non alcoholic beer, but felt something was lacking. Hold on,
I think we need a cup of some ice, she suggested.
It's super refreshing, she said after a few SIPs. In
(07:53):
her caption, she confessed, my husband did tell me that
it's odd to drink beer on ice. Reactions online are varied.
That's how I enjoy mine, one commenter exclaimed. Another described
it as a great choice for summer beverages. However, the
videos also drew some critical responses. Everything but the ice.
(08:18):
One person commented on the medello recipe. Another responded with
an image of a person vomiting. Yet another suggested chill
the glass in the freezer, then you won't need ice.
Ball owners report witnessing this trend firsthand. I'll admit I
have noticed a few people requesting ice in their beer,
(08:39):
typically in relaxed, warm river environments.
Speaker 1 (08:42):
As Vince mentioned, of course, ice can dilute beer and
lessen its flavor, particularly in more intricate styles. Now, lighter
beers like bloggers or wheat ales can cope with it better, and,
considering beer is already about ninety to ninety five percent water,
(09:05):
adding ice seems somewhat unnecessary, but to each of their own.
The trend has also gained traction internationally and has origins abroad.
A pulb owner in Britain noted that younger patrons have
been adding ice to their sighters, laggers, and occasionally IPAs
into pale als. He remarked, nothing at all is sacred
(09:27):
in today's world. Ice and logger go figure. As our
American cousins might say, how about you, Do you put
ice in your beer? If so, go to our website
at Beverage Chronicles dot com and send me a message.
I want to hear about it. Tell me how you
got started doing that, and whether you fuel you'll ever
(09:48):
go back to drinking beer without the ice. Okay, now
let's go to my co host, Miss Michelle Lamb. Take
it away, Michelle.
Speaker 3 (10:00):
I'm Michelle Lamb CEO of Brooklyn Night Media and today
I'm Beverage Chronicles. I'm sharing my top three PR tips
for marketing beverages. Let's kick off with public relations palette
focusing on tasting the difference between traditional PR tactics and
modern approaches. Number one PR one oh one traditional versus
(10:24):
digital PR in the beverage world. For example, compare the
effectiveness of print ads with social media campaigns. Ask yourself
what PR approach aligns best with my brand's goals? Number
two the role of influencers, bloggers and online publications. For example,
(10:48):
leverage digital voices to promote your products authentically and ask yourself,
how can influencers help expand my reach and build trust
with consumers? Number three, how to integrate traditionally and digitally
PR for maximum impact. For example, combine media placements in
(11:12):
magazines with online content strategies to create a cohesive campaign.
Ask yourself, am I taking a holistic approach to my
PR efforts. Well that's all for today, until next time.
For more additional public relationships, you can find me on
www dot Brooklynnightmedia dot com. We're also on LinkedIn, Twitter, Instagram,
(11:38):
and Facebook. Until next time. On Beverage Chronicles have a
great day.
Speaker 1 (11:44):
As you know. Here on Beverage Chronicles we try to
cover all different kinds of beverages. Hey, we're going to
take a look in our closing segment at energy drinks. Now,
I admit I go to my local gym several times
a week and in the coolers there there are a
(12:07):
ton of energy drinks that are available for purchase, and
they're quite popular. They energy drinks, again are non alcoholic,
of course, and they first set the shelves about forty
years ago with a launch of Red Bull, which is
a carbonated concoction of caffeine, B group vitamins and sugars
and several other things. The Food and Drug Administration the
(12:29):
FDA defines energy drinks as a class of products in
liquid form that typically contains caffeine with or without other
added ingredients. And again, they typically contain large amounts of
caffeine added sugars and other additives along with other stimulants.
And these these are legal stimulants, but they can increase alertness, attention,
(12:51):
and energy, as well as increasing blood pressure, heart rate,
and breathing. And while consuming too much caffeine can cause
a wrap but heart rate and abnormal heart rhythms and seizures. Now,
these energy drinks really hit the peak of popularity in
the late nineties. In the turn of the century we
started to see other beverages like Monster, Ghosts and a
(13:12):
few others, new formulas, some with more sugar, some with less.
Days drinks are very popular with younger people and there's
no real sign of slowing down. In fact, last year
the global energy drinks market generated revenues around two hundred
and six billion dollars. Well, guess what. In the United
Kingdom they are planning to ban the sale of energy
(13:33):
drinks to anyone under the age of sixteen with what
they feel is excessive consumption linking to various health issues.
They say that long term consumption of any drink that's
high in caffeine and high in sugar is going to
have an impact on the body, including again cardiovascular problems,
nervous system disorders, and the potential for addiction, headaches, insomnia
(13:54):
and related sleep problems just some of the well known
issues among regular consumers of these other drinks that we see.
I mentioned Red Bull, Monster, There's rock Star and many
many more. In England, it looks as though this is
not definite. Red bull Monster in prime may be prohibited
for those under the age of sixteen. This would not
(14:14):
affect high sugar soda such as Coca Cola or Pepsi,
for example. And the government said that the British Government
that is said quote in terms of the impact on concentration,
on behavior in the classroom on their health and well being.
We know that parents are concerned and want us to act.
Around eight to ten parents have called for us to
do this today. What we're doing is a short sharp
(14:36):
consultation in particular with retailers because a lot of responsible retailers,
some of our big supermarkets are already doing this, so
we'll learn from them about how it's worked in practice
before extending this to other retailers. So it is not
known yet when these sales, including from vending machines, will
become illegal in the United Kingdom. That's it for beverage
(14:58):
chronicles see as soon
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