Big Biz Show 07-23-25

Episode Transcript

Speaker 1 (00:01):
LAFT one hundred Studios, The Big Biz Show, and our affiliates,
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Speaker 2 (00:10):
Our show hosts make no commitment that the purchase of
securities of companies profiled or otherwise mentioned in our programming.

Speaker 3 (00:16):
Are suitable or advisable for any person, or than an
investment in such securities will be profitable.

Speaker 1 (00:21):
In general, given the nature of the company's profile and
the lack of an active trading market for the securities,
investing is highly speculative it carries a certain high degree
of risk.

Speaker 4 (00:30):
We profile selected publicly traded and privately held companies on our.

Speaker 1 (00:34):
Program Most of these companies that we profile have provided
compensation to LAFT one hundred Studios and its.

Speaker 5 (00:41):
Hosts for the profile coverage.

Speaker 1 (00:44):
From time to time, we sell shares of the company's
profiled in the open market that we receive as compensation
for coverage of client companies.

Speaker 3 (00:52):
But never sell stocks.

Speaker 1 (00:54):
If we are speaking about interviewing or covering up public
company who has paid compensation.

Speaker 2 (01:01):
Specific questions on compensation can be obtained by contacting producer
at Selliendgroup dot com.

Speaker 1 (01:10):
Listeners should verify all claims and do their own due
diligence before investing in any security.

Speaker 3 (01:14):
As mentioned on this program.

Speaker 4 (01:15):
Investing in securities is speculatives and carries a high degree
of risk.

Speaker 2 (01:18):
We encourage our investors to invest carefully and read the
investor information available at the websites on the.

Speaker 4 (01:24):
Securities and Exchange Commission at SEC dot gov and or
the Financial Industry Regulatory Authority FINRA at www dot finra
dot org.

Speaker 3 (01:35):
I like it, Hey, sat and Rescue playing this show.

Speaker 1 (01:39):
We all life from the Lockwood Feather Studios in Sully,
Southern California. That is the day Trader Trio hobbies all luster.
Simply call them the best in the business. Factor at
the bar, it is pasta and a big old culmulator.
I mean, how do you see you at a big
old hells you and it is Sully. Hey, Mike, Hey buddy,
Oh no, no, no no, Can I ask you why

(02:04):
the fans applauding you because we just do such great
work in and out every single day.

Speaker 3 (02:08):
Well we know that's not the case.

Speaker 6 (02:12):
Wow.

Speaker 3 (02:13):
Wow, I'm so glad to.

Speaker 1 (02:17):
Have our next guest again because we we had to
get a chance to talk to him.

Speaker 3 (02:21):
We had a chance to talk to him back in
January yep.

Speaker 1 (02:24):
And of course he's a CEO of a publican trading company,
a really impressive public trading company.

Speaker 3 (02:28):
And I'm so glad to have him back because because
it was a great story.

Speaker 1 (02:32):
And the story moves on and everything he said was
gonna happen happens. Who do we got coming up, mister
Ron Cooper, the chief executive officer of ngin their ticker
symbols E N g N, And it's our pleasure to
welcome him back to the Big Biz Show.

Speaker 3 (02:48):
Ron. How you doing. It's been too long.

Speaker 7 (02:50):
Yeah, I'm doing fantastic. Great to be back. Thanks for
having me again.

Speaker 1 (02:54):
Hey, listen, I want to talk to you about, uh
just I want to get right to the latest press
release that that that came out here about your You've
got some leadership coming in here, and there's also the
Armat designation, So talking about just catch us up for
the people who don't know you before, give a quick overview,
and then catch us up on what's going on, because you,
I mean, you're you're moving and shaking, and like you
said you were going to the mid year you thought

(03:15):
was going to be a pretty pimple point.

Speaker 3 (03:17):
It's certainly's turning out to me.

Speaker 8 (03:18):
Yeah, we're rocking and rolling over here at Energy.

Speaker 7 (03:21):
You know, our lead asset detal imaging investigational agent in
non muscle and base of bladder cancer where there's a
huge unmet medical needs, really progressing and we think it's
going to be you know, a first in class, real
practical innovation. But around the company, we've had some really
great news recently. You know, the FDA designated UH, gave

(03:43):
us the designation of ARMAT, which is UH the Regenitive
Medicine Advanced Therapy designation.

Speaker 8 (03:50):
And what that is is a designation.

Speaker 7 (03:53):
Which says, look, this is a pretty serious disease, high
unmet medical need. And because it is a serious disease
with a high medical need, the FDA is going to
engage with us much more so, provide us feedback, provide
us greater access and access to some special programs as well.
So I'm really excited about that designation. I think it

(04:15):
shows that we're making a lot of progress on multiple fronts,
the clinical front, the organizational front, but also in this
case here on the regulatory front as well. And then
and then the other the other point that you made,
SELLI was We've made some really exciting organizational changes where
you know, the company's starting to pivot away from early
research towards hairy commercialization regulatory So we've added three new

(04:40):
terrific board members and advance some individuals in the company
to get us ready for this stage.

Speaker 1 (04:46):
Ron is as far as the bladder cancer itself, is
this one of those things where if you catch it
too late, it doesn't look good for you or is
there is there a decent runway if it's every diagnosed.

Speaker 8 (05:00):
Yeah, catching it laid is very bad.

Speaker 7 (05:02):
Right, So if you think of bladder cancer, you know
there's about you know, let's say about over seven hundred
thousand individuals in the US, right, and you you you
have what's called non muscle invasive bladder cancer. And the
way to think about that is think of that very literally.
It's not in the muscle, right, So if it's not
in the muscle, it's it's it's it's serious, but it

(05:25):
can be delayed or prevented. What you really want to
not happen is getting into muscle invasive or metastatic diseases.
So when you get into that, it is very bad
and very and very nasty. And then even within the
non muscle space. Currently, you know, there are a few
treatments that are available, but more often than not, patients

(05:47):
land up having their bladders removed. And that's terrible, right
because that surgery has as much as a ten percent
chance of dying. But the the act to effects the
morbidity is pretty terrible as well. You land up with
an astome bag to go to the bathroom, you may
lose sexual function, so it's not great. So that's why

(06:09):
a investigational product like dental imagy could really make a
difference in these patients.

Speaker 3 (06:14):
And Ron, I gonna ask you.

Speaker 1 (06:15):
I hate, I hate asking these questions on the number
tis at biotech firms, but you got to ask this
because look at you're a compassionate guy.

Speaker 3 (06:22):
You're doing this because you want to. You want to.

Speaker 1 (06:24):
We wanted the therapy to get there heal some patients.
The same time you're seeing of a public trade market,
public traded company. So when I ask about this, it's
it's because it's relevant. What is the addressable market in
terms of dollar size right now? Because because you talked
about the patient size, because I think it's pretty significant
based upon the number of pieces you just said, what
are we talking about in terms of US and global

(06:44):
I'm putting you on the spot here. Do you have
any idea what a dollarate dollar billion is in terms
of addressable market?

Speaker 7 (06:49):
So the area of non musclim based of bladder cancer
is going through a renaissance. So different forms of cancer.
Sometimes there's no technology for a long time and we
just sort of suffer a long and the markets do
not grow. Currently, that market, the NMIBCO, the bladder cancer
market is roughly a two billion dollar market.

Speaker 3 (07:09):
Two billion dollar market that worldwide. Is that in the US.

Speaker 7 (07:12):
That's in the US, but that's now it's projected to
be over a twenty billion dollars.

Speaker 3 (07:17):
Wait a second, but here's here's the using part. When
you're talking about billions.

Speaker 1 (07:20):
Okay, if you capture point double two percent of that market,
that's a giant company for one therapy. I mean, I
look at it. It's gro tesque to talk about the
numbers here, but you've got to have to. It's a
public traded company, and look at the nobody's in the
business of selling SoC that are buying socc at the
business selling stock. So for you know, the good news
is we've got a therapy that has that has promise here,
and there's also a risk a version model in that

(07:42):
potentially you get this ave five yard line and a
big pharma takes us to the market, or you guys
commercialize it yourself.

Speaker 8 (07:48):
Well, that's the joy about what we're doing.

Speaker 7 (07:50):
We have the capabilities to do either, right, so I
think we can create a lot of value by launching ourselves.
It's it's a circumstance of where we don't need a
large salesforce footprint, probably between forty to sixty representatives, well
within our abilities. But to your point, it may be
more interesting for a larger company. But right now, I
think what we're excited about is that we're almost finished

(08:13):
in rolling the Pivotal trial. Next year, we anticipate top
line data and a filing with an approval in twenty seven,
So we're kind of in the sweet spot right now, Sally,
and I think we can really make an impact on
patients very soon.

Speaker 1 (08:26):
All rightmy award winning director Jared Coleman and our team
in there, guys, can you pull up once again the
ark of the FAA story because I want to ask
a question in terms of timing here. We just had
that we just had that graph up a minute ago,
because you're talking about a number of therapies here that
are that are you one in phase two we just
talked about, talk about the other therapies here and sort
of you know, you can't just love one kid, you
love all your kids. Talk about what's promising next for

(08:47):
you and in terms of what that sort of are
we addressing.

Speaker 3 (08:50):
The same thing or are these going towards sort of
different therapies.

Speaker 7 (08:54):
Well, what we're doing here is actually addressing different patient types.

Speaker 8 (08:58):
Right.

Speaker 7 (08:58):
So you know the thing about a non musclim based
of bladder cancer, there's different manifestations, right, There's a form
where it's all over the place, and it's plaques that
go with it. There are you know which which is
the cis part plaque like? Right, But there are also
patients who have not had previous therapy. There's some who've

(09:19):
had therapy. There are some who have a growth. And
what we want to make sure is that we generate
data in many different patient types so the doctors have
the best information possible so that when they see these
patients they have evidence to say that dtal imaging could
be a viable option for those patients.

Speaker 1 (09:34):
Ron Cooper, CEO of n Gene their ticker symbol E
n G N Ron. We've got about forty five seconds left.
What are you anticipating more importantly, looking forward to the
latter for the next twelve eighteen months or so for
the company.

Speaker 7 (09:46):
We're in the zone. We're in the zone there, really
are you think about our company?

Speaker 2 (09:50):
Right?

Speaker 7 (09:50):
We're well capitalized, we have cash into twenty twenty seven.

Speaker 8 (09:54):
Are we are.

Speaker 7 (09:55):
Almost You are at that point of where we'll be
finishing enrollment of our Pivotal study very soon.

Speaker 8 (10:00):
We'll provide a data update later this year.

Speaker 7 (10:03):
Then it's filing and its approval in the next in
the next little while. So I think I'm very excited
about the potential of our product candidate data limiting, the
potential for generating the data, the potential for launch, and
most importantly, the potential to have it being accessed by
more patients around the world.

Speaker 1 (10:22):
Ron, we want you back, man gets you back on
a regular basis.

Speaker 3 (10:25):
Dude, It's so great to see you again.

Speaker 1 (10:26):
By Ron Cooper, a CEO Ngene ticker symbol E n
g N.

Speaker 3 (10:32):
Amazing stuff.

Speaker 1 (10:34):
All right, speaking of amazing stuff, much more to come
with the Big VI show, so keep it here. He

(11:01):
needs to make this show live for the lock foot
hundred studios, wherever you're watching, wherever you're listening, we appreciate
you being along for the ride.

Speaker 3 (11:08):
Brief introductions. That is the day Trader trio right up
there on stage.

Speaker 1 (11:11):
That's thirty percent of the Sullivanman, the world famous Sullivan
Man back here Copsta and selling.

Speaker 3 (11:21):
Oh you didn't even I just it's telepathic. Look that
back up the watch? Watch what the what?

Speaker 6 (11:29):
No?

Speaker 3 (11:29):
Watch right? Look at me? Troy Hazard wrote the book
The Future Entrepreneur and Future Bring your busines Naked Entrepreneur.

Speaker 1 (11:40):
Do you know Rusty said, first time he's on the earth,
this Troy Hazard, who is a longtime friend, a business
partner and host of the show right here on businy
be called getting down to business? Does that say a
try to that sun board New Zealand.

Speaker 3 (11:54):
Troy gives you covered.

Speaker 1 (11:55):
I thought it was another one on the Bobby so
you're German.

Speaker 3 (11:59):
Oh look you're going to Austria. Put another shrimp on
the ball, Troy, do you remember do you remember what
that right?

Speaker 1 (12:13):
Do you remember the first thing Rus said about this
book when you came in there with this fourteen years ago.
Russ so Troy, who wrote The Naked Entrepreneur. Yep, he went,
He's a It's called a millionaires Journey from Fear to
True Wealth.

Speaker 3 (12:25):
He was a radio personality on Australia.

Speaker 1 (12:27):
Australasia by the way, where Outback Steakhouse comes from. They
have they have authentic Australian food, including uh flu and onions.

Speaker 3 (12:35):
They're going on the side of the road up to Brisbane,
just wild right. So Roy rusted two things. The first
thing he's on there with us, he said, it looks
like it looks like you have gas and riding a skateboard.
Do you remember that? And I can't ride a skateboard,
but I do have gas.

Speaker 1 (12:52):
And then and then uh we wrapped up the interview.
I said the story before where Troy says when you
have to go, you gotta pay and rusted.

Speaker 3 (12:59):
Yet did you say to hey, jo I miss you,
I miss Dom, I missed the girls. I can't the girls.

Speaker 1 (13:10):
I remember the girls came onto television when they were
zero years old. How old are your kids now?

Speaker 6 (13:14):
Fourteen and twelve?

Speaker 5 (13:15):
Dropped off the Sunic camp again only a couple of
days ago.

Speaker 1 (13:18):
Did you know why he dropped out of summer camp?
Same reason I gave my girl dramma me when he
got in the car. Hey, look, let's talk about this.
America has forgotten how to sell. It's part of what
you and I talk about. By the way, Troy Hazardtroy
Hazard dot com one of the biggest keynote speakers in
the country. The reason I tried I have been together for
a long time is Troy has a belief that that

(13:39):
he runs his life the way he wants to run
his life. But he also has a plan every year,
and he really does a plan starting at about what
October September coming up, and it's a living business plan
for what he and his wife want to do with
with with the world and what they're in selling is
a big piece of this thing. And you're talking about
the fact that the fourteen companies that you've owned, you've
hired so many salespeople anything else.

Speaker 3 (14:00):
What was your wake up call? You're going to move
to Florida, get off.

Speaker 1 (14:03):
The beach or get on the beach and stop with
the I'm your server as a board memory you serve
as a chairman now, But what was a wake up
call for you?

Speaker 5 (14:11):
Look, I think everyone's got lazy, I mean ily this morning,
I'll spend twenty minutes clearing out my inbox of all
these phishing emails saying we want to talk to you
about X y Z. We've noticed that you've got this status,
You've noticed, We've noticed you've done this in your life
or whatever. None of them may have any relevance to
what I'm doing in my life right now, and I'm
starting to get a bit old and grumpy. I suppose

(14:33):
I'm sending emails back saying, read the room.

Speaker 3 (14:37):
Do I look like I need help with that? You
know what's interesting?

Speaker 1 (14:41):
Part of the thing is that you did a deep
dive in his ZI recruiter economic research and eighty percent
of graduates of college it's about to start working in
three months of graduating. What are the actual numbers? It's
pretty scary.

Speaker 6 (14:52):
Well, here's the thing.

Speaker 5 (14:53):
Just like that, they I think they come out a
little bit arrogant, a little bit lazy. And the statistics
are that the recent seven that zippocriated, they said they
said that eighty three percent of graduates expected to get
a job in the first three months, when in fact,
only thirty eight percent of them found a job last
year in the first three months of being graduated. So

(15:14):
what we was saying is a total disconnect between expectations
and actually getting off your bum and going do something
about that.

Speaker 1 (15:20):
I'm not just said it because as the as the
millennial forces are sitting in their their parents' basement looking
at their faded hope and change poster on the wall
because they haven't han't got out. My question is is
this because they're not doing it in the training get
jobs or is it because the economic.

Speaker 3 (15:35):
Environment is just not hiring?

Speaker 1 (15:37):
Because because it seems like you're putting the emphasis on
the on the on the wrong salable. Well maybe not
necessarily the applicant salable versus I mean because because I
remember what four years ago was because it was hiring.
Is it because people they're just not motivated at this point?

Speaker 6 (15:50):
I think I think the real problem is that they're
just not trying.

Speaker 5 (15:53):
Everyone thinks, well, I've gone studying for four years or
six years or even longer. I've come out, I've got
my degree, and I'm horrible. I deserve that job. Actually, no, no,
what can you do for me as an employer? And
I'm probably one of the worst employees in the world
because I've never read.

Speaker 9 (16:09):
Sure, I don't read regimized on who you are.

Speaker 1 (16:14):
But I think I mean, if if I could name
three taglines for you, Troy, one of them is just
do something is on your taglines right. The other thing
is you know, nothing ever changed unless you change it,
it would be another tagline of yours. And I think
the other thing is common sense is not that common
I think I've known you for fifteen years. I think
that those are those three your premises. Let me ask

(16:35):
you something in terms of in terms of getting out
there for because because we're talking about college graduates coming
out and it's happening even as we speak here. You know,
in the middle of July there's still there's still commencement species.
Can you talk about the interview tips for college grads
and for anybody, because I think I think that's that's
a big piece of this thing, because you know, we're

(16:55):
hearing every day that people are bringing people back in
the workplace.

Speaker 3 (16:58):
You know it's not just for grat just for her.
You talk about that.

Speaker 5 (17:00):
Little it, Well, Look, I really am your hardest market
as an employer because I don't read resumes. It drives
my guys nuts that I don't read them. But I
don't want to I don't waste my time on that
because no one has a bad one.

Speaker 3 (17:12):
No one says I'm really good this, I'm really good this.

Speaker 1 (17:15):
It's a it's like a social media profile. Hey game,
twelve pounds today exactly.

Speaker 5 (17:23):
If you're preparing for this moment in time for a
potential job, know your resume by heart. Because I'm going
to sit there, I'm going to say I haven't even
looked at it. Tell me about yourself and your Your
ability to sell yourself to me is going to give
me the confidence that you can sell stuff to others
in my business and help my business to get where
it needs to go. Because if you can't do that,
then you're already behind the game.

Speaker 3 (17:44):
I know.

Speaker 5 (17:44):
I expect you to come in with that confidence, to
be able to show me that you know stuff. But
don't be arrogant about the fact that you've got this
great degree and that therefore you deserve a job.

Speaker 1 (17:54):
You've alway set dressed for who you want to be.
I'm gonna start worrying freaking board shirts and no shirt.

Speaker 3 (17:57):
There you go. I want to be on the beach
like you.

Speaker 1 (17:59):
I think that's Troy Hawser Troy Hazards do it this
Troy hazard dot com as his website. Troy, what about
the people that they do everything to break down the
walls you've put up so to keep yourself insulated from
having to read those resumes, But that one person busts through.
Do you look at that and think, Okay, now, this
is somebody I want on my team because they didn't

(18:19):
stop at anything.

Speaker 3 (18:20):
And they found me. It's a great question. It's it always?
Is it also the same thing I mean? Or is
it just like it's kiss me? It just happens. You're
just realizing squeaky will right.

Speaker 6 (18:28):
Yeah.

Speaker 5 (18:29):
I want a guy or a girl that sits in
front of me and knows as much about me that
that I haven't gonna, you know, give them the information.
I want them to talk about some of the things
we've done as a business, some of the things I
might have done as as a leader, and had that
knowledge that they've done their homework.

Speaker 3 (18:45):
I do it.

Speaker 6 (18:45):
I'm sixty two years of ice.

Speaker 5 (18:47):
I'll walk into every meeting researching every single person.

Speaker 3 (18:50):
Oh you had to put that in my face? Would
you had to put that in my face? Thanks? Pal?
Let me tell you one last thing. Try and I
have talked to this a long time ago. I finally
did it.

Speaker 1 (18:58):
By the way, I bought myself a nineteen fifty eight
typewriter Olympics.

Speaker 3 (19:02):
God I got.

Speaker 1 (19:04):
I got uh and for the real special people in
my life, which is why none of you in the
roof gun one.

Speaker 3 (19:09):
I do it.

Speaker 1 (19:09):
I type a note out and you and the thank
you note thing is so important in terms of in
terms of and Martin, we're not talking about email in
my opinion, Troy, I think it's something different.

Speaker 5 (19:20):
Well it is because I again, if I've taken the
time to spend time to interview you about a role
that we are trying to fill, then I expect that
after that meeting, you're gonna send me a night and
side thanks. But if I send them, I don't want
to me if I send me an if.

Speaker 1 (19:35):
I send me a FedEx with a five dollars coupon
for Subway, is that gonna have.

Speaker 3 (19:39):
A Jelly of the Month club, I'm gonna do it.
I love you, brother, Come lunch snimo or something. Love
to you and do see you soon.

Speaker 1 (19:47):
Troy Hazard The Naked Entrepreneur, A millionaire's journey from fear
to true Well find proving your businesses Troy Hazard dot com.

Speaker 3 (19:57):
All right, give me right here much more to come
to the Big Miss Show. Do not go anywhere.

Speaker 1 (20:04):
We roll off from the loft one hundred studios in sunny, beautiful,
awesome southern California. Speaking of beautiful and awesome, that is
the day Trader Trio. You're looking at him right now
on live television back here at the bar.

Speaker 3 (20:18):
It is Costa, it is Sully, its Sandy.

Speaker 1 (20:21):
Groanie, and is one of our favorite guestmas Savannah Gronni
chasing relevance.

Speaker 3 (20:27):
I was on I don't call anybody else, danding. Let
me read it back to a jailer time.

Speaker 6 (20:32):
I have his book.

Speaker 3 (20:34):
The year was nineteen eighty. Wow, I was big in
the eighties. Now I'm big in a eighty A very
funny Sullivan in the centerfold of GQ with the Santa
State Ben's Crew. I was built like this like a

(20:57):
NNTA ray.

Speaker 1 (20:58):
Fast forward to the year two thousand. I was built
like this like a bell roof of the house. I
was saying, I was a big joy on success.

Speaker 9 (21:11):
I was so I.

Speaker 3 (21:13):
Went from this to this.

Speaker 1 (21:15):
I was in a spin class, and I remember talking
to myself in to go to spin class that was
a taco shy like four hundred pounds.

Speaker 3 (21:21):
I mean, I was like, I remember it was like
I was like like it was like two of us together.

Speaker 1 (21:26):
You would walk down the hallway at the radio station
and we would get out of the window in case
you Fellah, I open a menu and then would you like,
what would you like? I'd say yes, So so I
saw I come here. It's true, I'm gonna get a shape.
And I remember there's an hour long spin class.

Speaker 3 (21:44):
Now. Spin is horrible.

Speaker 1 (21:45):
It is when you when you look down and you
can't see anything including your feet.

Speaker 3 (21:50):
I get the spinsts.

Speaker 1 (21:51):
I said myself, Okay, I'm just gonna start start something. Okay,
I'm just gonna make it a ten minutes. So after
a while I made it for Flower, and I'm in
the back row. Dicks to the door so I can
stare the clock like back yeah, yeah, like up in
the front row is.

Speaker 9 (22:04):
Right in the mirror.

Speaker 3 (22:07):
Dan mc groenie mister spin.

Speaker 1 (22:10):
Who looks slightly older than he does today. For some reason,
he looks younger now he had twenty years. He comes back,
I don't know from Adam. He goes, hey, can I
help your son? Yeah, just get out of here.

Speaker 3 (22:19):
He gave me some tips and from men on and
I went on a very big fitness.

Speaker 10 (22:22):
I remember the tip was the donut o. His legs
were like, well to that because I had a sheddy
great day. In verse, they were holding up the house.
The knees were like because I'm like, bro, you're gonna
hurt someone else if not yourself.

Speaker 3 (22:37):
Because I know where.

Speaker 1 (22:38):
And from there it went from you know, Major Fitness
Journey to Challenge Athletes Foundation to where we're the title
sponsor for the thirteen years of.

Speaker 3 (22:45):
Running you know. And here you say one of my
closest friends and and and one.

Speaker 1 (22:48):
Of the greatest guys I know because at the time
you were an attorney and an entrepreneur a bit and
I remember you were general counsel for somebody, if not mistake.
And during that time Dan did not reinvent himself. Dan
went and chased what he was passionate about. At the time,
they were called millennials. And when he started launch Box
three sixty, which was a consulting firm and actually a

(23:09):
coaching firm. I remember the premise for you first told
me said, look it forgive me if I have the
numbers wrong. But eighty five percent of workforce in the
next five years is going to be millennial, and eighty
five percent of your customers.

Speaker 9 (23:19):
Like that seventy five.

Speaker 3 (23:20):
But so you guys both are figured how gonna work together?
Oh yeah, Remember we had old school corporate and you
had new school coming in. And from there he started
very successful here.

Speaker 1 (23:29):
He was the millennial expert at the right time, wrote
a book called Chasing Relevance, Six Steps to Understanding and
engageing maximize next Generation Leaders in the.

Speaker 3 (23:36):
Workplace, and fast forward.

Speaker 1 (23:38):
He is, he's a CEO, coach, he's a consultant. He's
also he's a keynote speaker, and he's.

Speaker 3 (23:42):
A professor and a spinner this morning. So but let
me tell you this.

Speaker 1 (23:49):
You will and every time I meet you, you've introduced
me to something new. Tierra actual introduced me to spin
class Cif he brings up this, we all know chats ept, right,
And I'll tell you if you're in a Vortex's position
at all in the public eye, whether it's a national local,
you're gonna have stuff's gonna come up. I mean, I've
seen apparently on gamal dancer dot com. On the dating side,
I mean there's there's all I mean, there's all kinds

(24:11):
of how'd that happen? What does mean it happens? We
have a trade in handles, Like there's like stuff that
you're out there on. There's a Business Insider article that
I mentioned and apparently your two kids, me and my
lovely wife, Me and my lovely wife Paula.

Speaker 3 (24:23):
Yeah, the little boys live. You have New per Beach
with its two boys. Yeah.

Speaker 2 (24:26):
No.

Speaker 3 (24:26):
The problem is I'm not married, I don't have two boys.
I don't live a newper Beach.

Speaker 1 (24:30):
But eighty five percent the article is accurate because these
articles are written by chat EPT And the problem with chat,
GPT and AI, in my opinion, is that it's not
half baked. But like my three quarter life crisis, it's
three quarter life. It's three quarter baked. Now if you
think in terms of we're almost there, it means that
in the next five years there's gonna be a confluence
of human plus AI.

Speaker 9 (24:50):
Yeah, and that's we're talking about today. Yeah, yeah, no,
I think so. First of all, on Chat GPT, garbage
in garbage out. So if the person sucks technical term
there to put in garbage, then you're gonna get garbage out,
which is why your article was not accurate.

Speaker 1 (25:02):
Let me like, let me lay on the plane. He
introduced me to thing called Perplexity. Yes, which is an
app on your phone for AI, chat GPT.

Speaker 9 (25:09):
You're really deep research and research, I would and what I.

Speaker 1 (25:12):
Was told by a guest that was sort of in
that space, and think of chat, GPT and AI.

Speaker 3 (25:17):
As another person, not as a search engine. I love that, right,
I think it was. I think it was the mini
start thinking, here's a guy ask the question like and
ask another person rather than try to try to.

Speaker 1 (25:26):
Find your own way to search for Google, And all
of a sudden it changed everything research.

Speaker 9 (25:30):
I think you got to think of it as a
tool to make you better. I use it every day
and I am so surprised at how smart. I sad like,
I'm trying.

Speaker 1 (25:38):
But they're scraping data that is worldwide, that is proven,
and they're not in perplexities.

Speaker 3 (25:42):
It's not using all the crap. Right.

Speaker 9 (25:43):
Here's the other thing. AI makes you super human because
it gets a real hold of what you're doing, what
you're searching, what you're learning. So if you're really good
at that stuff, I have a deep bench of millennial
and gen z research they're here to stay. The modern
workplace is broken. We know all that stuff. It earns
all that stuff, and then it takes that plus what
I'm doing with AI with Marley, and it spits it

(26:05):
back and then.

Speaker 3 (26:06):
Ask and then ask you. Do you have a follow
up question and make itself smart?

Speaker 9 (26:09):
Yes? And I actually have a very interesting relationship with it.
I'm like, no, you didn't answer the first question, right,
can you answer the first question? This was wrong? This
was wrong, This was wrong, and it will tell you back.
I'm sorry I didn't do enough large school.

Speaker 1 (26:24):
But the point is, but that's how it's making itself better.
And I think and it's almost like like Wikipedia finally
got but it didn't just let everybody add to a
Wikipedia profile that they wanted attribution. This thing is accepting
attribution and accepting accountability.

Speaker 3 (26:40):
It learns it does.

Speaker 1 (26:41):
They say that self driving vehicles will overall be safer
because it takes out the human element, right, the human
So is this sort of the same thing or are
we just augmenting what humans can already do?

Speaker 9 (26:52):
But I'll have to get back to you in on
that analogy. However, what I do know is that the
deep data that chatchipt is to going out allows us
to get personal insights on who we are, what our
motivations are, how we practice, what our patterns are, and
it allows us to look at it and get better.

Speaker 3 (27:10):
So but but but to be sure, there's gonna be
human plus AI.

Speaker 9 (27:14):
Yes, it's not gonna I think. The big fear, of
course is the big fear is ridiculous. AI is not
coming to take your job. But someone who knows how
to use AI is certainly going to take your freaking job.

Speaker 3 (27:25):
Dandi Gronney Question about.

Speaker 1 (27:26):
It Speaker, CEO, coach, consultant, chief launch officer dandigroney dot com,
author of six Steps to understand, engage and maximize the
next generation leaders in the workplace.

Speaker 3 (27:35):
Chasing relevance?

Speaker 1 (27:36):
How are you with Professor mcgroney, with them using your
students using it as far as rob it?

Speaker 3 (27:41):
Oh? Really okay?

Speaker 9 (27:42):
Why would you unless you're an English professor? Well, why
wouldn't you love the fact that they they're going to
do deeper research, ask better questions, get better results, and
learn how to work like they're going to work when
they go to work one you know, the first day
they graduate, they're going to learn how to use AI
understand the bus and say no, please, don't give me
the real stuff, give me your stuff that you know

(28:04):
as a twenty three year old raise because that sounds batter,
can you because right now, what.

Speaker 3 (28:08):
Do you say.

Speaker 1 (28:08):
One of the things you say is broken is that
town's fragment teams don't connect, communicator collaborate.

Speaker 3 (28:13):
Can you see that happen?

Speaker 9 (28:14):
Like?

Speaker 3 (28:15):
Do you do? You see it right in your classic good?

Speaker 9 (28:16):
I can sell it in my house. I've been married
eight years.

Speaker 1 (28:20):
Please but because look, when you and Iron college, we
would have to go to the Encyclopedia Britannica to research
the stacks.

Speaker 3 (28:29):
I had a funk and wagons.

Speaker 9 (28:30):
Careful how many did you cut pictures out?

Speaker 3 (28:32):
And listen?

Speaker 5 (28:34):
You know?

Speaker 1 (28:34):
Yeah, I mean the the went I went to these
uh what is it? What's it called the xerox machine?
It was called something else, carbon copy machine. If if
talent is already fragmented and you're identifying early, you can
on ramp them, you think, AI, and.

Speaker 9 (28:48):
I think there's a couple of things in the modern
or again, because.

Speaker 3 (28:51):
Here's my question, you know that the problem could be
they could turn it lazy.

Speaker 9 (28:54):
Well, the first thing is you're hiring the wrong person.
So the first thing AI can do with ninety percent
reliability is predict predict whether someone's going to be successful
in a role in a job based on who's been
successful before and an X factor model. So that's number
one we hire right. Number two is we know who
they are when they come because they've taken the assessment
and we know what the good measure is and so

(29:16):
we can onboard them the right way. Number three is
they have a system where they can coach themselves using
all the AI stuff about themselves, and they can connect
with their team and collaborate. So performance goes through the roof.

Speaker 1 (29:28):
Okay, so what you just talked about there is that
leaders and bosses in hiring are going to have to
be equipped for gen Z and this hybrid work is chat, DBT, perplexity.
AI is as much responsibility. So you're back to the
first day right when you said you have to figure
to work with each other.

Speaker 3 (29:44):
So the leaders have to learn it's.

Speaker 1 (29:46):
Just like the God. Yeah, how time is that going
to be? By the way I want to do with
three parts super tough.

Speaker 9 (29:51):
I want to do three asynchronous work is I just
started working with a high tech company more closely and
asynchronous means you can get at anything at any time.
And I'm like such a old doc. I'm like, oh
my god, I don't know how to put you know,
slack and put all this stuff in and connect it.
And it's amazing what can happen if you use the
tools that you have to work together.

Speaker 3 (30:11):
Okay, I'm gonna do three part series.

Speaker 1 (30:12):
You give us notes on on and we've covered the
first part today was what's broken? And so that's next
week with you or I want to do this solution
and I'm gonna know what happen when you drive performance.
I think I think that's important. Oh yeah, because because
there's so much to unpack here. But it sort of
feels like it sort of feels like for me as
a personal as a person that knows you that this
is where you're supposed to be because you started, you
started this thing.

Speaker 9 (30:32):
I mean, you gave me goosebump.

Speaker 1 (30:33):
But honestly, if you think about I mean, if you
think about landing this plane, Dan, I mean you're really Honestly, I.

Speaker 9 (30:38):
Thought at the beginning when I started this, that there
was a way to do it at scale, and technology
was helped us crush it and This is it for sure.

Speaker 1 (30:46):
Dan Groni Speaker, CEO, coach and so keep launch officer
Dannegroney dot com professor as well. Chase your relevance is
as much sixceps understanding gains and maximize next generation leaders
in the workplace.

Speaker 3 (31:00):
Buddy, speaking of the workplace, keep it here. We're back
after this.

Speaker 1 (31:15):
In over one hundred and seventy five countries all the
ship since seat on the American Forces Network. As we
always say, no we don't. Nobody says that. No one
has ever said this in the history of music or
television or a big old howdy to you and everybody
out there.

Speaker 3 (31:34):
Okay, you go, I've said this.

Speaker 1 (31:39):
Has anybody ever heard the term a big ol'da like
we always say. This show's been on the air on
radio for thirty five years, it's been on television for
eighteen years. Has anybody ever sorry, hold on, gonna be
exlam you go, Mike explain. Oh wow, take Jared, you

(32:01):
could pick camera right here. You go into any BUCkies
across the United States of America, what is the first
thing you see is a big giant bumper stickers stand
that says a big old howdy to you. T shirts, hats,
bumper stickers, diapers, onesies depends for older people, A big

(32:23):
old howdy to you as an answered my pup, thanks
clouds and now is the CEO of on our.

Speaker 3 (32:33):
He's he's a good guy, and he's like he's a
he's kind of a brilliant guy.

Speaker 1 (32:36):
I sort of think that he should be my other
show host or maybe set show host.

Speaker 3 (32:40):
Okay, Claude, uh on your in your free time? Can
you come here just be a host of show me?
It pays almost nothing and you get beat him. What's up, dude?
Good to see it.

Speaker 6 (32:47):
Man, that's good, you got it.

Speaker 3 (32:51):
I got a question for.

Speaker 1 (32:52):
You about your your on Our Labs marketing technology because
I had a couple of emails last time. You're in
the air and you guys are kind of doing an
overlay on marketing and such that no one's seen before.
Can you talk about kind of the what the whole
premises of what makes you guys bigger, better, faster, stronger.

Speaker 4 (33:09):
Yeah, So Honor Labs really is our technology division of
the business. So what we do is, you know, at
simply said I said this before on the show. Look,
we help people sell stuff online, generate revenue online, right,
that's the holistic what we do, and we do that
do digital advertising. But as it relates to Honor Lab,
the specific focus is actually using technology that we either

(33:30):
develop or co develop or acquire.

Speaker 6 (33:32):
To do what we do better.

Speaker 3 (33:33):
Right.

Speaker 4 (33:33):
So we recently this past Thursday, announced an acquisition of
a company called Retina AI and basically they're predictive technology
that helps us basically gauge lifetime customer value before we're
actually spending money on advertising trying to find those customers.

Speaker 6 (33:49):
Right, So what does that end result?

Speaker 4 (33:51):
Better use of our client's dollars when they're advertising.

Speaker 6 (33:54):
To potential customers. So that's just one example, isn't part.

Speaker 3 (33:57):
Of this talk about cross selling?

Speaker 1 (33:59):
Cross Selling and upselling are two big things that you
that you talk about and I think almost bigger revenue
sometimes for crossing and up selling the original agreement. Correct,
talk about that because you're hitting this straight on and
toward the sort of the tip of the spear for this.

Speaker 6 (34:11):
Yeah.

Speaker 4 (34:12):
Well, look, the interesting thing about digital advertising holistically is
that you know, people think of it mostly as Google
pay per click right at Google was the godfather of
online advertising in many ways, right, and then you had Facebook,
which became meta and Instagram.

Speaker 6 (34:24):
But the reality of today's world is.

Speaker 4 (34:26):
That we are a growing amount of places to advertise,
more than ever before. Right you go to home Depot's website,
they're selling advertisements to brands who want to advertise and promote. Right,
there's hundreds of places you can advertise that never existed before.
So we work in a lot of ways to help
growth stage brands and companies navigate that ecosystem of Now

(34:47):
you don't just advertise on one or two different advertising platforms,
you might be on ten, fifteen to twenty different advertising platforms.

Speaker 6 (34:52):
How do you do that effectively efficiently?

Speaker 4 (34:55):
How are you understanding that data you're targeting and actually
creating a.

Speaker 6 (34:59):
Result that generates revenue for you? And that's really what
we're focused.

Speaker 1 (35:02):
At claud You know, I remember about three years ago
sort of dipping our toe into and I think it
was for the music part of our business, doing advertising
on Facebook, Google and Instagram. And what we just what
we realize is you can't just throw money at this thing,
because you have to be it's a I guess if
you through thirty five thousand dollars in advertising in one day,

(35:22):
you're not necessarily going to get anything out of it
unless you can prove to these companies that you're a
trusted advertiser. It's a very prescriptive way to do this, correct.
I mean, it's not the average bear can't just figure
this out. Which is a company like yours and technology
like yours is important because I can tell you we
still spend three dollars a day even if we're not advertising,
just to maintain the consistency. Because when you do advertise,
there's some sort of algorithm within those three platforms that

(35:46):
wants you to be a trusted advertiser before they they
let you go to it. And I think that's probably
because they're worried about fraud and so on and so forth.
How prescriptive is the advertising sort of game in terms
of digital advertising versus just throwing money at a classified
ad or a TV AD or trust.

Speaker 4 (36:00):
With Yeah, look, that's a whole can of worms in itself.
We could spend much more time talking about. But there
was one point in time where people who could have
a brand and just go on Facebook and press a
button and generate results.

Speaker 6 (36:12):
Right, those days are long gone.

Speaker 4 (36:13):
We live in a world today where we have two
sides of the coin, and we have cut consumers that
do want customized information and do want ads send to them,
but they're also much more finicky and they're much more
focused on getting things that they feel are legit, that
they're trusted, right, And so it's not that you can
just set an advertisement in front of somebody on one
platform and they click and buy.

Speaker 6 (36:34):
Maybe that happens every once in.

Speaker 4 (36:35):
A while, but it's all about multiple touch points and
following that consumer across their whole life cycle and journey.

Speaker 6 (36:41):
Right.

Speaker 4 (36:41):
You might look something on Wall Street Journal, then go
on Facebook, then check your TikTok, then go on Amazon, right,
and you might have seen an ad from a brand
in all those places. And being able to navigate that,
deliver that efficiently and actually measure that is. Yeah, it's
a very challenging and difficult thing, but it's the realction
of the world we live in.

Speaker 1 (37:01):
Claude's Dano soon to be a new co host of
The Big Big Show, also the CEO of on Our
Holding corporation of their ticker symbol Naar Cloud.

Speaker 3 (37:10):
That was my point.

Speaker 1 (37:10):
It used to be we'd hear the complaint, Oh, it's
so hard to get the commercial or the advertisement whatever
it is in front of this younger generation. Now that's everywhere,
but the younger generation, yeah, kid generation, pretty much the
hip nineteen seventy they want their carpet. Yeah, but it
is it actually easier now because you just said I
think the key phrase is touch points.

Speaker 6 (37:31):
Yeah.

Speaker 4 (37:31):
Look, it's definitely easier from a cost perspective.

Speaker 6 (37:35):
Right.

Speaker 4 (37:35):
You don't have to buy a commercial that hopefully airs
at the wrong right period of time to get in
front of that consumer, or buy a billboard and times square.

Speaker 6 (37:42):
Right, But it is.

Speaker 4 (37:43):
While it's much more sniper focused, right, in terms of
doing it, there's also a lot more noise.

Speaker 6 (37:48):
Noise is the big thing.

Speaker 4 (37:49):
There's tons of brands advertising, tons of fragmentations, traffic. Yeah,
exactly right, So you have to cut through that noise.
And that's the real challenge, right, getting the people at
the right time place with the right product they actually
want to buy.

Speaker 3 (38:03):
Hey, I got about a minute a half left here.
I want to talk about two things.

Speaker 1 (38:06):
And and we don't usually talk about stock and we
don't usually talk about numbers, but we're talking about uplisting
to nasseak here. Are you free to talk about that?
As a CECO the public company allowed to say that loud.

Speaker 6 (38:14):
I can say that that is our goal.

Speaker 4 (38:17):
You know, we we are not there yet and we
have not put out any guidance or information about that.

Speaker 6 (38:21):
But I can say that is a goal for us
as a company.

Speaker 3 (38:23):
Number Two, your i QST partnership.

Speaker 1 (38:25):
Talking about that because there's a there's there's something in
the air that says you're about to do something very big.
I know that i qs T is is is something
that would make you guys bigger, better, faster, stronger, and
maybe cheaper in terms of in terms of service related
talk about that.

Speaker 4 (38:38):
Yes, what I can tell you about that that is
not that I What I can tell you about that
and be careful about is basically just saying, look, i
QS T is very focused on their technology development. We're
very focused on our technology development, especially in the world
of AI. And so there's a lot of things in
the works around what that might mean for the two businesses.

Speaker 1 (38:57):
Plasdana, Chief executive austor officer. Excuse me, easy for me
to say, oh n ar on our holding corporation ticker symbol,
oh n A R Cloud.

Speaker 3 (39:06):
We need you back again soon, man. Good stuff.

Speaker 1 (39:09):
Hope it was good stuff for you out there, because
this is the end of the Big Biz show for today.

Speaker 3 (39:13):
We'll see you very soon. And if you go, how
do you tell you, KENNETHI go Howley to you.