Episode Transcript
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Speaker 1 (00:01):
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Speaker 6 (01:35):
I like it, Hey, is that a rescue.
Speaker 7 (01:37):
From continuing on the Big B Show?
Speaker 6 (01:57):
I have a lost one hundred studio. Thanks everybody for
being along for the ride. Godwin executive producer, Big tatter Off.
It's Sully. We're talking to me.
Speaker 1 (02:11):
The reason I was saying is I feel like I
don't do coffee and cream anymore.
Speaker 6 (02:15):
I'm trying to because I had a physical. I had
a physical. I was doing great my physical Yeah, and
my cholesterol is great.
Speaker 1 (02:21):
And I also I'm thinking, it's like the one time
my life my healthier now than I haven't forever. I thought,
I know the shoe is gonna drop at some point
because I'm eating so like. I had a pork chopped
the size of a small train the other and then
I had I do lamb once a week. Right, Sorry, I'm.
Speaker 8 (02:35):
Great for you.
Speaker 6 (02:36):
He's like, what are you kidating on me? Yeah?
Speaker 8 (02:37):
It is, Oh it is yeah?
Speaker 6 (02:39):
Yeah, And then and then I did. And then have
you had a New York strip before? Absolutely?
Speaker 1 (02:44):
And you know market coffee crust is one hundred and
forty pound Bernese mountain dog who is a purse dog.
Speaker 6 (02:50):
I love Marcus by the way he walked to my house.
Speaker 1 (02:53):
Michael, tell you you gotta set your you gotta set
your core because he's coming.
Speaker 6 (02:58):
No, he running back is going to blowed into you.
Speaker 1 (03:01):
Yes, and you'll ne need replacements after he does what's
called the Bernese lean. But he is he and are
eating too much meat? I think, so I need to
think about this beyond me. But howie beyond me? iPod
in two thousand and nine at a price of twenty
five dollars a share, shored to two hundred and thirty
eight dollars a share shortly afterwards in twenty nineteen. Now
(03:21):
the stock as you just mentioned, three thirty nine, So
talk to us why well. IPOs typically will jump in
at the open and IPO shares. I've always said, if
you ever get a call from your broker saying, hey,
I can get you in on an initial public offering,
turn and run, because unless you are a high net
worth individual, you're never going to get access to the facebooks,
(03:44):
to the to the to the to the hot stocks
because those shares are reserved for the investment banks that
underwrite these companies.
Speaker 6 (03:51):
And typically companies need.
Speaker 1 (03:52):
Three underwriters, and they take their best clients and say, hey,
we're doing an IPO for Uber.
Speaker 6 (03:57):
Okay, I can get you in. I can get you
fifty thousand.
Speaker 1 (04:00):
Dollars worth, and of course their fifties worth two fifty
by the time they're done. But you see initial spike
and then you see a drop like several of my
drop analogies don't.
Speaker 6 (04:10):
Do it tonight. But the bottom line, howie is that?
Speaker 1 (04:14):
And then everybody tries to get in and then but
then it drops fast. Now that's an IPO failure. But
why do the companies fall all together? I mean, beyond
meat for me, an impossible burger for me, seem like
they should be on the upswing Still in terms of popularity,
is there's a perception issue that's bad business issue. What's
what does the cause for the failure of some of these.
Speaker 3 (04:32):
Things yeah, I mean I think I think this is
just a concept failure. And this happens we have kind
of trends in the market or a hot news sector
and people get excited about it. Quantum computing does this
every decade. Internet stocks in the two thousands and and
you know, plant based meat, the synthetic meats, you know,
(04:53):
five years ago, especially right before COVID, we're really taking off.
And you know, you had products at McDonald's and and restaurants.
You had possible burgers, and I've had some good ones,
but they really did not ever improve beyond that initial introduction,
and I think people expected them to. I mean, I
had a couple plant based like Chili's and things. It
(05:15):
was fine, But you're right, you kind of only you
mentioned having them in tacos. I think that's the perfect
place where you have a bunch of other things with it.
And yeah, it's kind of it's like the texture is
like eighty percent there, the flavors and eighty percent there.
So I think the sales growth and then decline is
all a function of the core concept and the execution
and not all.
Speaker 1 (05:36):
Because it's because we're still concerned, we're still interested as
a group in sustainability and health and all that stuff.
Speaker 9 (05:43):
Well, yeah, and it's driven by consumer interest, right, I
would say, you know, we're so interested at nineteen and
then COVID, I think people were well, they were indulging
a lot, and.
Speaker 6 (05:53):
We were all so healthy, but we were still exactly.
Speaker 9 (05:55):
They were going to get healthy because they were worried
about getting it and then having other comorbidities. So is
it still that way? Are you seeing that trend?
Speaker 6 (06:03):
No?
Speaker 3 (06:03):
I mean, and in fact, we're seeing you know, lots
of declining revenues and you know, they had a lot
of big business partnerships. I think McDonald's has taken their
impossible burger off the menu. I don't see it in
stores as often you can find it.
Speaker 6 (06:18):
What's the fast food report? On a fast food report
my cata.
Speaker 5 (06:23):
Yeah, there ain't no plant based meals on any fast
food menu today and.
Speaker 6 (06:28):
The report is that a real time analysis? Salad? Yeah?
Speaker 5 (06:36):
Yeah, you know how I had a plant based meal
last night. It was called salad that type of thing.
Speaker 6 (06:41):
No, it was called beer pop strains.
Speaker 8 (06:45):
Yeah.
Speaker 5 (06:45):
How as soon as people start talking to terms of well,
you know, we got to get rid of cows because
of the methane, what it's doing those one later and
people need to eat less beef and more of this.
I think people just naturally go, you know what, blank
you I will decide when I want to stop eating meat.
Speaker 6 (07:02):
Yeah, I agree.
Speaker 3 (07:05):
I think actually a lot of the blowback came when
people kind of realized how these things were made and
you know, how much of it is processed and synthetic,
and how much oil is and the you know, I mean,
you don't get the meat taste from plants without adding
some you know, well otherwise, so you're being nasty.
Speaker 1 (07:24):
Stuff this and this is the same argument with the
nut milk stuff with oat milk.
Speaker 6 (07:28):
Oat milk so.
Speaker 1 (07:28):
Good, so good, but they ask the stuff they add
to it. It's like, here, let's add some margarine and
some plastic and the steering wheels of old priuses into
your oat milk, and it tastes.
Speaker 6 (07:42):
I mean, it's like it's.
Speaker 1 (07:43):
Like that meme they had, like they had a tombstone
had the word milk on it and a guy with
it said oat milk in the front going.
Speaker 6 (07:50):
And the thing because.
Speaker 1 (07:52):
It's the process thing that I think is getting it
because because if you think about it, like all of
us and companies do this all the time.
Speaker 6 (08:00):
Look, we we tend to lament.
Speaker 1 (08:02):
Our losses three times more than we celebrate our games,
except when it comes to money. And when you get
all of this money in I p O where the great,
you think it's gonna last forever, and it rarely lasts forever.
And now, of course they spent too much. They try
to do all these other you know products instead of
sticking with what they knew. And now they're facing financial
(08:23):
challenges howly, and and they got big financials beyond beyond meat.
It's reporting declient revenues. And now they're restructuring. This is
when they say restructuring. What's the next word? Chapter eleven
is company talk about that?
Speaker 8 (08:36):
That's effectively it.
Speaker 3 (08:37):
You know there, I think there will be a larger market.
It's set to grow. Uh, you know there there is demand.
But these first moving companies, I mean there were there
were a dozen search engines before Google. There are gonna
be new plant based companies or even you know, Mikey
said there's too many cows. Uh, their companies exploring just
making you know, like growing steak, like not growing a
(09:00):
how like just growing certain cuts. So things like that
will be actually meat, and that'll probably be closer to
what we end up with in the far flowing future.
Speaker 9 (09:10):
So what are the future prospects?
Speaker 8 (09:12):
How we?
Speaker 6 (09:13):
I mean.
Speaker 1 (09:15):
Because because when you put here HOWI the market is
projected to grow by twenty thirty because of sustainability and
health trends. Isn't that the same thing we had that
isn't working?
Speaker 8 (09:24):
Well? What I'm talking about.
Speaker 3 (09:26):
What I'm talking about is actually, you know, the actual
execution of the certain business ideas. So when we talk about,
you know, this IPO not working, the IPO is being
dangerous and risky, the stock going up and then falling percipitously.
You know, that's just saying this fundamental try has not worked.
We have, like we do, demand healthier trends in our food.
(09:49):
We do want sustainable farming and sustainable food. But this
ain't it, folks. You know it'll We'll have to get
in some other way. So the market is going to grow?
What fills that need? Who can say?
Speaker 1 (10:01):
Probably not beyond I have to Howard, thank you so much,
and I will be going out he too once again.
Speaker 6 (10:09):
Town to San Diego. How was gonna be a town
a couple weeks But I'll make you some lamp, so
all right, keep it right here. Lots more than come.
Speaker 5 (10:20):
With the Big V Show is always thanks for being
with us.
Speaker 6 (10:23):
See in just a second.
Speaker 5 (11:10):
In some parts of the world it's known as the
Large Financial Program.
Speaker 6 (11:16):
Most of the world.
Speaker 5 (11:17):
Knows it as the big Big show. We roll on
here Pas Samaria for Godwin, Greg Toddarov. The great band
you hear in the background, of course, is the Dta
Ta that's exactly right. Brought to you by Prudential. Let
Prudential be your rock for retirements. Hopo brought to you
by Bear Advanced better Science, Better Results.
Speaker 6 (11:34):
Starbucks Coffee, a little company you may have heard of before.
And of course let's not forget Blooming Brands, the fine.
Speaker 1 (11:39):
Family of restaurants, out Back Steakhouse, Paraba's Italian Girl. I
like when there's two Krabas next to each other. So
if you see two Carabas on the corner, take a
picture and send us a picture of your carabas.
Speaker 6 (11:49):
It's your favorite problem.
Speaker 8 (11:51):
I love rob.
Speaker 6 (11:55):
Do you remember there.
Speaker 9 (11:56):
I can't even like working with fifth grader I'm bringing
about now.
Speaker 10 (12:00):
When you think about it, you can never have too
many carabas.
Speaker 5 (12:02):
You can and if you're lucky enough to have newer construction,
newer Carabas restaurants, younger Carabas in your your neighborhood.
Speaker 6 (12:10):
It's awesome. It's awesome.
Speaker 8 (12:12):
The more the merrier is what I do.
Speaker 6 (12:13):
Pretty nice for editing.
Speaker 9 (12:14):
Now I'm just using just quit like four times.
Speaker 1 (12:18):
I'm using I'm using some of rush to Elsheimer, Russ's
you know Russ, you know Russ's used to always love
the spokesperson for Carabbas, the German Russler talking talking to
nats Where.
Speaker 6 (12:34):
Hester scam man.
Speaker 1 (12:37):
Steve jj Wisen's here.
Speaker 6 (12:40):
He's that's your favorite, Like you want to laughing on?
Oh are you Steve? Great to talk to you, Steve
jj Wiseman.
Speaker 5 (12:47):
Laugh him on, Yes, I'm going to scamside dot com
is his website, and he saves people good zillions of
money a year with all the damn scams out there.
Speaker 6 (12:58):
Hey, Steve, what's it you're seeing them? When I met you?
Speaker 1 (13:01):
I can't remember what year was when you wrote the
book The Truth About Avoiding Scams. I'm gonna say this
is probably fifteen twenty years ago. You were on top
of scams then, because our technology sector was starting to
bloom okay, and then we started bugging you about doing
a scam of the day and scamside dot com.
Speaker 6 (13:21):
And so on and so forth.
Speaker 1 (13:22):
Has there been any ebb and flow in the amount
of scams or just as we mitigate one, the next
one comes because when you look at your website scamicide
dot com. And I will tell you I've learned a
lot of things from Steve. I'm not kidding when I
say this. My kids when they were pre college age
to college age, saved so much money because of Steve,
because that's who the scammers target.
Speaker 6 (13:44):
My parents. How many times have I've been stuck in
Costa Rica? Steve or my mom gets an email say
right and now.
Speaker 1 (13:51):
But then there's also the tip that if you see
an email come across there's a typo, or always check
where the emails coming for even if it looks like
it's from the irs irs and never emails by the way, yep,
or if it looks like a good b of a Steve.
All of that has led us to the fact, well,
we nipped that one of the bud.
Speaker 6 (14:08):
We nipped that one up. But here comes.
Speaker 1 (14:09):
Ai and I will tell you I was told that
somebody saw me endorsing a product I've been on a
dating app which I haven't been on. I mean there's
like there's like a generic picture of like a public picture,
like Mike's picture, you know, but I mean, like this
(14:30):
AI thing, I don't know how we could beat it.
I don't know how we could beat the deep fake
and the AI are you Are you concerned about that
very much?
Speaker 4 (14:38):
So, you know, the biggest thing is that AI has
now made the most sophisticated scams able to be done
by the least sophisticated scammers. And when it comes to
things like you mentioned seeing your picture on some ad
or endorsement or dating site, they can also clone your
voice with about thirty seconds of audio, which they can
(15:01):
get right off this show, and so it will look
and sound exactly like you. You know, my motto one
of them is trust me. You can't trust anyone. And
with AI, it has made all of the scams so
much worse, including you know you alluded to the grandparent scam.
You know, before it was bad enough when they would
get a call in the middle of the night that
(15:21):
was purportedly from the grandson of the granddaughter.
Speaker 6 (15:24):
But now it's.
Speaker 4 (15:25):
Using their voice it's sounding exactly like them, and it's
also harvesting information from the Internet to bring up other
things in the discussion to make it sound legitimate. So AI,
it's the solution, but it's also the problem.
Speaker 6 (15:39):
You Know.
Speaker 1 (15:40):
What's interesting is I don't really worry about I had
someone actually come up to me one of the love
Your Show type things. I was in a grocery store
or something. The lady and her husband were very gracious,
but she's the one who broughtup the dating side thing.
And I'm not worried about that because I'm not gonna
make you money off it. But I am worried about
when Mike shows up and Greg show up and it's
not you guys, and you gotta explain your wife, oh,
or you gotta explain your significant other that uh, that's
(16:04):
not me.
Speaker 6 (16:04):
Yeah, I mean, and I think because remember the revenge
porn websites. Yeah, I think something something it's mad at you.
Speaker 1 (16:12):
They can pretty much screw with you in a lot
of different ways, because the perception of evil.
Speaker 6 (16:17):
On someone is just as bad as taking of the money.
Speaker 5 (16:21):
I have multiple affairs now, but I just tell my wife,
what am I going to do?
Speaker 6 (16:26):
Stephen JJ Wiseman's.
Speaker 1 (16:29):
Being on TV and radio though, is that you could
rob my house any cause, because there is where I
am at all times.
Speaker 7 (16:33):
Totally.
Speaker 1 (16:34):
The funny part is like, okay, where I was where
I'm pretty sure anyway.
Speaker 5 (16:38):
So scam A side is the website s C A
M I C I D E dot com.
Speaker 9 (16:43):
Hey, Steve, I actually do think about this you and
this segment and this topic all the time, especially with emails.
Speaker 6 (16:49):
And your kids too. Would would do wise to visit
that every day.
Speaker 9 (16:52):
I'm not gooding and I want to talk to you
because we're heading into tax season. So are there new
scams we need to be thinking about right now?
Speaker 8 (17:00):
Now?
Speaker 9 (17:00):
I'm sure that there are because to your point, so
much of our information is online now and so it
seems even more available for people to take our identity.
Speaker 4 (17:10):
Yeah, you know, tax season is a big time by
it's scam season. And you know, as Sully was indicating, there,
you know there are people now that are what they'll
do is they'll contact you indicating a text message or
an email it's from the IRS and you know, now
there's some money that you're entitled to and you just
have to click on this link which will download mailware.
(17:33):
The IRS, as he said, is never going to email you.
They're never going to text you, so you can just
ignore those you know right now. Online IRS accounts are
a good idea to get. It can help you in
getting information. But here again the scammers are out there
to help you. I'll tell you the biggest thing you
can do to protect yourself from income tax identity theft
(17:55):
is get a pin. And before it used to be
you had to be a victim of income tax identity
step to get a PIN from the i R S.
Now anyone can get that. You get it every year.
You put that on your income tax return. So even
if someone manages to steal your Social Security number and
file a return in your name, they're not going to
(18:16):
be able to get in and get your refund.
Speaker 6 (18:19):
Steve, Well, and is that because you and I talked
to this.
Speaker 1 (18:22):
Remember twice since I've known you, I've had tax returns
filed in Florida under my name and they have to
send me a PIN every year. And I will tell you,
even with the pen, Steve, it's gonna come. There's going
to be some sort of a biometric thing at some point.
The ease of filing thing is going to include some
sort of biometric thing on your computer as soon as
it's developed, because at some point this AI is not
(18:43):
keeping up, and you know, to the tune of close
to a billion dollars a year is lost revenue.
Speaker 6 (18:49):
To the RSD. So absolutely right, Steve.
Speaker 5 (18:53):
Quickly, I just was alerted to the fact that I
ran a toll road in Pennsylvania even though I haven't
been to Pennsylvania in over ten years. Is are people
catching honor? Is just making a lot of money for somebody.
Speaker 4 (19:06):
This is making big time money. And it's interesting. You know,
it first started back in twenty fourteen and people were
getting emails and you know, somewhat falling for it, But
now everything's on text messages, yes, and the text message
can look legitimate. It can even have a phone number
that appears to come from your easy pass or whatever
it is in your particular state, and people are just
(19:29):
falling for it. But what's happening is they'll say, like
it's you only owe like three dollars and sixty cents
or something, and just give your credit card. But then
you turn over your credit card and it's off to
the bank.
Speaker 5 (19:42):
I love Steve jord Watseman campside dot com. He is
the scam man, Steve. Always great to visit with you.
We get a lot smarter keep our money when you
do do this. Keep it right here because there is
much more to come with the big, big show after this,
(20:03):
we continue inside the lot one hundred studios.
Speaker 6 (20:06):
Here and beautiful for the moment.
Speaker 5 (20:09):
Sunday, Southern California rain coming in for the next most
of them this next week, which means everything in Southern
California is gonna stop. Possta here at the bar Maryburg
Godwin and of course our hosts Sewing.
Speaker 6 (20:24):
I'm selling with Storm wots twenty five million TV home
strong nation, you know, like Coast and Ghost.
Speaker 1 (20:30):
You know, just because we broadcast here in santag you
might be watching us in New York City or listening
to us overseas in American Forces Network. But here in
San Diego, if we have fog and it miss, there
is a weather person out with Storm watched behind them. Yeah,
on the lower on the lower third with a with
a with a slicker on.
Speaker 5 (20:46):
And every single time our team coverage begins down in
Fashion Valley and Diego River has once again reached its face.
Speaker 9 (20:54):
And every Targeter store has the umbrellas up front, and
there's accidents everywhere.
Speaker 1 (21:00):
Harrytnett would't know because he travels too much to pay
us visits like he used to every other week.
Speaker 6 (21:04):
So Hi, Harry, how I just want to give some Travan.
It's been a meaning I'm sucking it in.
Speaker 8 (21:10):
Look how fit you are? Well? You know I have been.
How do you work in a bar? Instay? So fit?
Speaker 1 (21:14):
It's the stress of not seeing you, my friend.
Speaker 6 (21:17):
Listen, this is a great story, and this tells you
who Harry is.
Speaker 1 (21:20):
And Harry and I connected just a day one and
I'll tell you why.
Speaker 6 (21:24):
So I'm going through on a Sunday morning because.
Speaker 1 (21:27):
I don't I'm packed wall to wall. I don't have
a lot of time to do anything, but on Sunday morning,
I love it just to check out. And of course,
you know when you get up in four thirty every.
Speaker 6 (21:36):
Day, I'm still up at five thirty. It's here five
thirty morning. I find this company called Municipal. Yep.
Speaker 1 (21:41):
Now, it reminded me of when the show Moonlighting was
out with Bruce Willis and he had a tea shirt
that just said college.
Speaker 6 (21:48):
Yeah. I thought it was the greatest thing ever.
Speaker 10 (21:51):
Moonlighting how old is your audience? Get that reference it
has The.
Speaker 9 (21:55):
Crew has no idea what he's talking about.
Speaker 1 (21:57):
But the point is when I saw Municipal, I thought,
it's just says so many things. So I see a hoodie,
I think had a couple T shirts. I spent about, oh,
I don't know, four hundred and fifty bucks that day
and I'm going the next thing, I'm reading the paper whatever.
I get an email in my personal email box from
(22:21):
not Municipal Harry Arnett.
Speaker 6 (22:24):
Hi, I'm the CEO Municipal. Just wanted to say thanks.
I'm thinking, okay, I'm going to spend another two hundred bucks.
Speaker 8 (22:30):
But this was pre AI, Like this no I.
Speaker 1 (22:37):
I at the time time it was pre AI, So
it was like, yeah, he meets and I said, dude.
Speaker 6 (22:41):
Come on, I go.
Speaker 1 (22:43):
He says, he says, I'm a local company right here
in say I go, wait a second. We invite him
in the studio and we became friends and it was
just such a great brand story. And the interesting part
is you see a lot of these ath leisure companies
out now, and they are basically too big for their
britches in terms of having human contact.
Speaker 8 (23:00):
Except the bridges are stretchy.
Speaker 1 (23:01):
So they're fine, but you no, but you kind of
took that and ran with that.
Speaker 6 (23:07):
Yeah, talk about how this whole thing started.
Speaker 10 (23:10):
Well, we didn't do it the easy way, I can
promise you COVID, which is why yeah, right during COVID,
which is why I was emailing customers right out of
the gate. Because we didn't start with as a product idea.
We didn't start kind of the way that's traditional where
if you think of great brands that you like, whether
it's in our world, especially Bory right here started out
(23:31):
as kind of a men's yoga short or on running
who everybody knows now started out as a running shoe
technology lou Lemon everyone knows women's yoga pant. We started
out with a brand company concept.
Speaker 8 (23:45):
That is the first true crossover.
Speaker 10 (23:48):
Brand that was drawing from inspirations from the categories that
we love, one of which is kind of athleisure, but
not the style of athleisure. Because if you ask me
would I ever wear athleisure? I would say absolutely, But
you're immuniate.
Speaker 6 (24:00):
But but you're in the gym. But man talking about
old school gym, Converse.
Speaker 10 (24:04):
All Stars and a freaking hoodie getting getting after it,
getting after in the gym, getting after it in in
in the workplace, getting after it in your career, really
trying to go for it, make big things happen. That's
the ethos of the brand. It's for people, better leaders
that are trying to make things happen, do things differently,
and by the way, being fit, being mentally fit, longevity
(24:25):
starts to be important to you for sure. But those
are things that were really part of our brand ethos.
And I say first crossover brand because we're drawing from
not just ath leisure, but sport performance. As you mentioned, Sully,
we're drawing from streetwear. I have kind of a streetwear
look on, but you're.
Speaker 1 (24:41):
Also drawing from the fact that I'm not going to
get involved into what eeveryod else is wearing.
Speaker 6 (24:46):
And that's the thing is, I've.
Speaker 1 (24:47):
Always been a guy that that is not going that
wants to be the guy that, like all, show up
in a gym with a pair of Converse song.
Speaker 8 (24:53):
Yeah, I'm not going to.
Speaker 1 (24:54):
Show up with the best in the brightest I just
I always thought that was kind of douchey.
Speaker 6 (24:57):
Sorry if you know that.
Speaker 9 (24:58):
You mentioned starting during COVID, did you notice because people
stopped wearing suits and you know, hard pants. It was
like all cozy stuff. So did you have some boom
in that? Because people were like moving towards this af.
Speaker 10 (25:12):
Leisure one definitely accelerated what we were always seeing coming
what Sully's talking about. We were curating our own looks,
and we tended to be layering, putting together things that
were coming from like sport looks, luxury men's.
Speaker 8 (25:27):
Well not trying too hard but not trying too hard.
Speaker 10 (25:29):
And there was no brand that we saw that really
was doing all of those things. And so we were like,
that's got to be us. And it really was kind
of a calling card or a calling for us to
let's create this brand because we feel like it's it's
where everything is going. Luxury now is so sport driven.
At leisure is trying to get more style driven.
Speaker 1 (25:50):
Let's talk about a leisure Those are the ladies and
gentlemen wearing tights into the grocery store, yes, as opposed
to what they used to go get dressed to go
up in the eighties and more sweats and they gave up.
Then they want to athletes, but this is more about
I need something that is going to give me athletic
performance that I'm not afraid to wear to a ball
game or go to church, or go to even a
(26:11):
meeting on casual Friday because I slept on my carth
Thursday and be comfortable and stylish.
Speaker 10 (26:16):
Comfortable stats in any arena, in any arena that you
go to, Creative office, Sully's Bar, obviously, in the gym, pickleball, golf,
we have the US Open champion wearing municipal out two years.
Speaker 9 (26:30):
In a lot of athletes speaking, a lot of.
Speaker 10 (26:33):
Athletess because really, if you think about that aesthetic, that's
the aesthetic that athletes love to wear anyway. They want
to be fit, they want to look powerful, but they
also don't want to look like they just walked out
of the gym. So you have that sport inspiration married
up with the luxury kind of menswear and the street
wear all together in a really comfortable, versatile package.
Speaker 8 (26:53):
That's what municipil is.
Speaker 5 (26:54):
And one of your teammates or one of your people
and your rosters just did pretty well for himself. Miles Garrett,
all World defensive end for the Cleveland Brown.
Speaker 6 (27:03):
Did you see the contract in the three year deal?
Speaker 5 (27:05):
One hundred and six point five mil forty million a year,
highest paid non quarterback NFL players.
Speaker 1 (27:12):
But I'd argue he's one of the most important players
in the NFL one At the same time, he's also
an investor in your company.
Speaker 10 (27:18):
He is game wrecker, So that that was something that
was really cool. Obviously, Mark's one of one of my
co found what.
Speaker 1 (27:24):
Youre talking about, Mark, you're talking Mark Wahlberg, the actor
and of course philanthropist.
Speaker 6 (27:30):
Of my age.
Speaker 1 (27:31):
Yes, But the funny part is the funny part is
when I first saw this, I don't think I saw
Mark in the brand story until after I've made the
first purchase.
Speaker 6 (27:41):
Then you saw a lot of Mark in the brand story.
Speaker 1 (27:43):
But now you are standing on your own without I mean,
his celebrity endorsement certainly helped, but you're standing on your
own as a brand story now on your own, and
not just a Mark Wahlberg another business story.
Speaker 6 (27:51):
And you recall that transition.
Speaker 8 (27:52):
Yeah, for sure.
Speaker 10 (27:53):
I mean, even from day one, we didn't want people
to think that this was just another cynical celebrity play
of trying to throw a celebrity's name on it and
hope that people buy it. Ninety nine point nine percent
of the brands that you see that have a celebrity.
Speaker 8 (28:08):
Attached to it.
Speaker 10 (28:09):
It existed and they approached the celebrity to attach to
name it. Municipal didn't start that way. Mark and I
and our third co founder, Steve Levinson, who's been Mark's
entertainment partner for thirty five years, we sat in a
room with white pieces of paper to figure out what
this brand was going to that made a single thing.
Speaker 1 (28:25):
If there was a playbook not to be promotionally and
pick pitchy and all that crap.
Speaker 6 (28:31):
You guys figured it out because.
Speaker 1 (28:32):
He's because by the way, he does a great job
of pitching without pitching.
Speaker 6 (28:36):
Yeah, it's like one of those things.
Speaker 1 (28:38):
Where I think it occurred to a lot of people
that he just loved the brand and didn't realize that
he was part of the brand for a while. I mean,
you here at a Wahlberger when I can figure it
out if he's primary part of the deal.
Speaker 6 (28:48):
But the long story short, you guys did a really
good job of doing that.
Speaker 1 (28:50):
Because, let's face it, one of the toughest things that
I and being a pretty recognizable business guy of this
country on many different networks, I could never figure out
the action sports retail or the retail secret sauce okay,
because there are always a secret us. Why did the
name Stucy or hang ten or Hurley make it? And
(29:11):
what's interesting is there is a key uh, there's a
key differentiator.
Speaker 6 (29:15):
And they all had influencers.
Speaker 1 (29:17):
Hurley use the band Blank twenty eighty two, they started
wearing on stage. If you go back far enough, bad
Boy Club used used the motocross guys, Municipal went with
the brand and now it has an influencer. And what's
interesting is it's not it's not pitchy. It's not it's
not cheesy. It's not puky like you see a lot
(29:41):
of So I want to ask you some real quick
two questions. Well, of course, oh you know, I'm a fan.
I'm a fan regards How did you meet those guys
in the first place?
Speaker 6 (29:50):
How did that come on?
Speaker 10 (29:51):
I've known Mark fifteen years. I was in the golf
industry before, and Mark is probably of anybody I know
that doesn't play professional golf, is the most fanatical avid
golfer on the planet.
Speaker 8 (30:02):
So we met through.
Speaker 6 (30:03):
That and then pr advertising.
Speaker 10 (30:05):
Then I was yeah, marketing for for two brand tailor
made first and then Cala.
Speaker 9 (30:09):
That's right right.
Speaker 10 (30:10):
Here, and and we're we're in like the epicenter of
where these passion sport consumer outdoor brand you know, golf
and outdoor sport outdoor brands are. And Mark and I
became friends that way, and then over over we're about
the exact same age. And even though he lives an
exalted version of the lives we live, we were going
(30:33):
through kind of the same things, which is we want
to be involved in things we're passionate about or care
about that represent us and not just lend our names
to things, whether it's a corporate drone like I was,
or in his case, lending his name to to another brand.
Speaker 8 (30:47):
Let's build something together.
Speaker 6 (30:48):
I want to talk about your glue clothing releases and
your in your new location. Can we still another Yeah,
of course.
Speaker 5 (30:53):
That's Harry Arnett, CEO Municipal with us at the bar.
Much more to come give it here. We kind of
think we're the best in the business too, wink costumer
for Godwin and Sully.
Speaker 6 (31:11):
I got the CEO and obviously the best in the
business of the unicipal Harry. When I started shopping with you, your.
Speaker 1 (31:20):
Products were what at the time, what were you guys
offering what were you?
Speaker 6 (31:23):
What were your products?
Speaker 10 (31:24):
It was the first It was the first core capsule
of what we thought this concept was, which was again
a crossover concept pulling from all these different inspirations that
really had a broader We really wanted a broader demographic
than what typically you would do when you launched, So
we really wanted to be the favorite brand of young people,
(31:45):
old people, like I don't know some of our consumers
back then, I won't name any names.
Speaker 8 (31:49):
And everywhere in between.
Speaker 10 (31:50):
And then the second thing that we wanted to do
that's really different, I think, is we wanted it to
defy geography some way. So we didn't want people to
look at us as like, oh, that's another SoCal brand
or that's another Northeastern brand. We wanted it to kind
of play everywhere in between.
Speaker 8 (32:07):
What the name means?
Speaker 6 (32:07):
Does it play overseas?
Speaker 8 (32:08):
I never asked, Yeah, we have one maybe in Canada.
Speaker 10 (32:12):
Huge and uh, like twenty percent of our web traffic
and social traffic comes from international, so really big.
Speaker 8 (32:20):
In the Middle East. We ship a lot there, We
ship a lot.
Speaker 1 (32:23):
Until like you guys, since I've known you, went through
three phases. The original capsule as you call it, then
the intro of new products, and now you're here, Where
was it?
Speaker 6 (32:32):
Where was the B section? And where are we at now?
Speaker 10 (32:35):
Well, now I think we've gotten really good at our
product market fit. Not to throw you know, wonky terms
out there, but really understanding what is this crossover sport, utility,
performance lifestyle thing that we're trying to deliver to people.
And from the beginning we just had an idea. But
I think I think as as a as a culture
(32:56):
within within our our our building of trying to learn
and really live this lifestyle ourselves is honing in on
what are the core twenty twenty five things that every
guy needs to in their closet, no more, no less.
And also we launch women's at the same time, the
same thing for women because I'm equally as excited about
(33:17):
that because we believe what is being presented to women
in terms of that esthetic is significantly different to where
we think the market is going. If you remember the Olympics,
women stole the show.
Speaker 8 (33:29):
It's women. We call them women of.
Speaker 10 (33:31):
Agency, their leaders, they are they are integrated powerhouses and
that's kind of what the Municipal Woman is all about.
It's the same same philosophy, so that middle ground that
you're talking about, Sully, Really is that transition to where
we are now a lot more performance in our line
there's while still having kind of.
Speaker 8 (33:50):
Shoes are the shoes shoes?
Speaker 10 (33:51):
We launched shoes at the twenty earlier than people would
say it was smart, so don't don't do It's almost
thirty percent of our business, but that's a.
Speaker 6 (34:03):
Ton of traffic when you get into the shoe. Let's
like making watches.
Speaker 1 (34:06):
What made you, guys think you could capture because you
have captured market share.
Speaker 8 (34:09):
Did you think you could do it community? Really focusing
on the municipal community.
Speaker 6 (34:13):
We had on ramp with this to get to there.
Speaker 10 (34:15):
Yeah, and really kind of understanding who those people are
in the personas and what they need and the compromises
that people felt like they've had to make where you
can have really comfortable things, but those tend to be
really ugly and not very high quality. Or you can
have really high quality things and those tend to not
be very comfortable. So we entered into the market with
things that were performance, comfort and quality and style at
(34:36):
the same time.
Speaker 5 (34:36):
What's your number one sellar? Do you have one that's like,
oh that that we can't keep that.
Speaker 6 (34:40):
On the shelf. I'm wearing it. I'm wearing it right now.
Speaker 9 (34:45):
Man, samples are in the lobby.
Speaker 10 (34:46):
Right, Yeah, I brought it, brought some stuff as always do, hoodies, hoodies,
te's shoes. It's not that complicated, people, which.
Speaker 6 (34:54):
Is why the success story.
Speaker 10 (34:55):
Right, it's not that complicated, not that complicated. It's funny
to me too, not to I'm gonna get on a
do you have a soapbox?
Speaker 6 (35:01):
Back?
Speaker 10 (35:03):
It was alarming to us how quality and the value
proposition in our space had been eroded over years.
Speaker 11 (35:11):
Just over, just over, sequence over, and so entering into
it with just a pretty pretty lunch Paley philosophy of
let's make the highest quality product that people feel like
is an incredible value.
Speaker 8 (35:24):
That doesn't mean cheapest.
Speaker 10 (35:25):
We're a premium brand, but people are comparing us to
luxury brands, and we certainly are more accessible in luxury
brand while bring a lot more quality and what's in our.
Speaker 5 (35:33):
Can I put you on the spot? Yeah, Well, you know,
I've watched.
Speaker 8 (35:37):
These two guys almost sound identical. Now. I watched A Little.
Speaker 12 (35:40):
Break Will Break, I've watched the show, I watched the
show Religious before I watched him and Russian ails and
I watched it religiously before became a member.
Speaker 5 (35:51):
I'm going on five years and now five years now
on this wonderful program. It's always great to have you.
The door is always open to you. When are we
going to get you? In market studios?
Speaker 6 (36:00):
We've never hold on stand up? Have I? I've never
even brought it up before, have I? I respected that
because because because I am. Because the d bag over
here is like, don't you miss the shot? You don't take?
Speaker 8 (36:17):
You do?
Speaker 1 (36:18):
That's the point is I'm more interested in the guy
with the brand story here because of the very beginning.
My connection is with the CEO of the company who
reached out to me, okay when he didn't have to
have a question about that.
Speaker 9 (36:30):
Were you emailing all of your customers are over a certain.
Speaker 6 (36:35):
Did you know his name?
Speaker 9 (36:36):
Because he was a person in.
Speaker 10 (36:39):
No, no, we at that time, I was looking at
all of the orders. Now I can't it's too many orders.
But I'm still taking cross.
Speaker 8 (36:47):
You were the part like what have I done?
Speaker 1 (36:49):
I'm giving him my career at Callaway and now I'm
starting a business.
Speaker 8 (36:51):
Sort of.
Speaker 6 (36:54):
I don't reached out to every.
Speaker 10 (36:56):
But no, I was kind of just looking at cross
sections of who was buying, where they're from, and just
trying to engage with what what made you attracted the brand?
Speaker 8 (37:04):
And then I think I probably followed up later like, which.
Speaker 6 (37:07):
Is, no, we did we did a couple.
Speaker 1 (37:08):
No, there was a couple, And it was like, I
can't believe this, And then I asked him, I said,
you got to come to the studio.
Speaker 9 (37:12):
That is That's an awesome So I will.
Speaker 1 (37:14):
Never forget that because it wasn't as if you were
a privately held startup that was selling your that was
selling your cut and sow house samples. You guys, we
had already listen you could you weren't half pregnant at
that point. No, you were in and you were big
enough to be able to take the time outo that.
I thought it was remarkable. I don't want to let
you leave here without talking about the store. Yeah, and
(37:36):
now are there multiple stores?
Speaker 8 (37:37):
Now?
Speaker 10 (37:37):
We have two stores, but we have one flagship, which
is right here in Ocean Side, California.
Speaker 1 (37:43):
So if you're watching US across the country, or listening
to US internationally via Bloomberg or or American Forces Network,
or if you're watching US on television in the US
Ocean Side is in North Santue County where where there's
been a huge regentification.
Speaker 6 (37:57):
And so those four months ago you upout that.
Speaker 10 (37:59):
Yeah up in November are actually our headquarters is right
behind the storefront on the Coast Highway, and I think
it'll blow your mind.
Speaker 8 (38:06):
You guys got to come up. It's completely you.
Speaker 6 (38:08):
Want to send a camera crew in there and kind
of give you we love. We love to do that.
Speaker 10 (38:12):
And we've got we've got a partnership with the Earth Cafe,
which is one of the best luxury premium Yeah, so
we have the Municipal Coffee by Earth Cafe was here.
Speaker 1 (38:23):
In San Diego right here, you know, because you know
we always went in Venice right oh yeah, Oh my gosh.
It is one of the greatest, like before eight o'clock
in the morning up and if you're in La with
a you know, maybe even overserved.
Speaker 10 (38:34):
On So we have one of those. Inside, we've got
product customization. We have a two thousand square foot lounge
for people just to come in. Our our dream really
is the next great American company other than Municipal is
to two people would have met in our lounge and
figured it out. So yeah, So it, come come see us.
Speaker 6 (38:51):
That's good stuff, Harry.
Speaker 1 (38:52):
As always, it's so great to see you, and I
love I just celebrate your success and I shouldn't. I
want you to know if if dark every stup on
the show is because I didn't pander, I'll call off.
Speaker 6 (39:06):
The bo What's this?
Speaker 8 (39:10):
I love it.
Speaker 6 (39:11):
You know that's not even a mistal sweater. He just
had that sprinted on before he came here.
Speaker 8 (39:15):
He got that off the t move.
Speaker 6 (39:21):
It said moon is simple. Off that doesn't much. Thanks
for Harry Art now
LAFT one hundred Studios, The Big Biz Show, and our affiliates,
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Speaker 2 (00:10):
Our show hosts make no commitment that the purchase of
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Speaker 1 (00:15):
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an investment in such securities will be profitable.
Speaker 3 (00:21):
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the lack of an active trading market for the securities,
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Speaker 4 (00:30):
We profile selected publicly traded and privately held companies on
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Speaker 1 (00:36):
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Speaker 5 (00:44):
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Speaker 1 (01:10):
Listeners should verify all claims and do their own due
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Speaker 3 (01:15):
Investing in securities is speculatives and carries a high degree
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Speaker 2 (01:18):
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Speaker 6 (01:35):
I like it, Hey, is that a rescue.
Speaker 7 (01:37):
From continuing on the Big B Show?
Speaker 6 (01:57):
I have a lost one hundred studio. Thanks everybody for
being along for the ride. Godwin executive producer, Big tatter Off.
It's Sully. We're talking to me.
Speaker 1 (02:11):
The reason I was saying is I feel like I
don't do coffee and cream anymore.
Speaker 6 (02:15):
I'm trying to because I had a physical. I had
a physical. I was doing great my physical Yeah, and
my cholesterol is great.
Speaker 1 (02:21):
And I also I'm thinking, it's like the one time
my life my healthier now than I haven't forever. I thought,
I know the shoe is gonna drop at some point
because I'm eating so like. I had a pork chopped
the size of a small train the other and then
I had I do lamb once a week. Right, Sorry, I'm.
Speaker 8 (02:35):
Great for you.
Speaker 6 (02:36):
He's like, what are you kidating on me? Yeah?
Speaker 8 (02:37):
It is, Oh it is yeah?
Speaker 6 (02:39):
Yeah, And then and then I did. And then have
you had a New York strip before? Absolutely?
Speaker 1 (02:44):
And you know market coffee crust is one hundred and
forty pound Bernese mountain dog who is a purse dog.
Speaker 6 (02:50):
I love Marcus by the way he walked to my house.
Speaker 1 (02:53):
Michael, tell you you gotta set your you gotta set
your core because he's coming.
Speaker 6 (02:58):
No, he running back is going to blowed into you.
Speaker 1 (03:01):
Yes, and you'll ne need replacements after he does what's
called the Bernese lean. But he is he and are
eating too much meat? I think, so I need to
think about this beyond me. But howie beyond me? iPod
in two thousand and nine at a price of twenty
five dollars a share, shored to two hundred and thirty
eight dollars a share shortly afterwards in twenty nineteen. Now
(03:21):
the stock as you just mentioned, three thirty nine, So
talk to us why well. IPOs typically will jump in
at the open and IPO shares. I've always said, if
you ever get a call from your broker saying, hey,
I can get you in on an initial public offering,
turn and run, because unless you are a high net
worth individual, you're never going to get access to the facebooks,
(03:44):
to the to the to the to the hot stocks
because those shares are reserved for the investment banks that
underwrite these companies.
Speaker 6 (03:51):
And typically companies need.
Speaker 1 (03:52):
Three underwriters, and they take their best clients and say, hey,
we're doing an IPO for Uber.
Speaker 6 (03:57):
Okay, I can get you in. I can get you
fifty thousand.
Speaker 1 (04:00):
Dollars worth, and of course their fifties worth two fifty
by the time they're done. But you see initial spike
and then you see a drop like several of my
drop analogies don't.
Speaker 6 (04:10):
Do it tonight. But the bottom line, howie is that?
Speaker 1 (04:14):
And then everybody tries to get in and then but
then it drops fast. Now that's an IPO failure. But
why do the companies fall all together? I mean, beyond
meat for me, an impossible burger for me, seem like
they should be on the upswing Still in terms of popularity,
is there's a perception issue that's bad business issue. What's
what does the cause for the failure of some of these.
Speaker 3 (04:32):
Things yeah, I mean I think I think this is
just a concept failure. And this happens we have kind
of trends in the market or a hot news sector
and people get excited about it. Quantum computing does this
every decade. Internet stocks in the two thousands and and
you know, plant based meat, the synthetic meats, you know,
(04:53):
five years ago, especially right before COVID, we're really taking off.
And you know, you had products at McDonald's and and restaurants.
You had possible burgers, and I've had some good ones,
but they really did not ever improve beyond that initial introduction,
and I think people expected them to. I mean, I
had a couple plant based like Chili's and things. It
(05:15):
was fine, But you're right, you kind of only you
mentioned having them in tacos. I think that's the perfect
place where you have a bunch of other things with it.
And yeah, it's kind of it's like the texture is
like eighty percent there, the flavors and eighty percent there.
So I think the sales growth and then decline is
all a function of the core concept and the execution
and not all.
Speaker 1 (05:36):
Because it's because we're still concerned, we're still interested as
a group in sustainability and health and all that stuff.
Speaker 9 (05:43):
Well, yeah, and it's driven by consumer interest, right, I
would say, you know, we're so interested at nineteen and
then COVID, I think people were well, they were indulging
a lot, and.
Speaker 6 (05:53):
We were all so healthy, but we were still exactly.
Speaker 9 (05:55):
They were going to get healthy because they were worried
about getting it and then having other comorbidities. So is
it still that way? Are you seeing that trend?
Speaker 6 (06:03):
No?
Speaker 3 (06:03):
I mean, and in fact, we're seeing you know, lots
of declining revenues and you know, they had a lot
of big business partnerships. I think McDonald's has taken their
impossible burger off the menu. I don't see it in
stores as often you can find it.
Speaker 6 (06:18):
What's the fast food report? On a fast food report
my cata.
Speaker 5 (06:23):
Yeah, there ain't no plant based meals on any fast
food menu today and.
Speaker 6 (06:28):
The report is that a real time analysis? Salad? Yeah?
Speaker 5 (06:36):
Yeah, you know how I had a plant based meal
last night. It was called salad that type of thing.
Speaker 6 (06:41):
No, it was called beer pop strains.
Speaker 8 (06:45):
Yeah.
Speaker 5 (06:45):
How as soon as people start talking to terms of well,
you know, we got to get rid of cows because
of the methane, what it's doing those one later and
people need to eat less beef and more of this.
I think people just naturally go, you know what, blank
you I will decide when I want to stop eating meat.
Speaker 6 (07:02):
Yeah, I agree.
Speaker 3 (07:05):
I think actually a lot of the blowback came when
people kind of realized how these things were made and
you know, how much of it is processed and synthetic,
and how much oil is and the you know, I mean,
you don't get the meat taste from plants without adding
some you know, well otherwise, so you're being nasty.
Speaker 1 (07:24):
Stuff this and this is the same argument with the
nut milk stuff with oat milk.
Speaker 6 (07:28):
Oat milk so.
Speaker 1 (07:28):
Good, so good, but they ask the stuff they add
to it. It's like, here, let's add some margarine and
some plastic and the steering wheels of old priuses into
your oat milk, and it tastes.
Speaker 6 (07:42):
I mean, it's like it's.
Speaker 1 (07:43):
Like that meme they had, like they had a tombstone
had the word milk on it and a guy with
it said oat milk in the front going.
Speaker 6 (07:50):
And the thing because.
Speaker 1 (07:52):
It's the process thing that I think is getting it
because because if you think about it, like all of
us and companies do this all the time.
Speaker 6 (08:00):
Look, we we tend to lament.
Speaker 1 (08:02):
Our losses three times more than we celebrate our games,
except when it comes to money. And when you get
all of this money in I p O where the great,
you think it's gonna last forever, and it rarely lasts forever.
And now, of course they spent too much. They try
to do all these other you know products instead of
sticking with what they knew. And now they're facing financial
(08:23):
challenges howly, and and they got big financials beyond beyond meat.
It's reporting declient revenues. And now they're restructuring. This is
when they say restructuring. What's the next word? Chapter eleven
is company talk about that?
Speaker 8 (08:36):
That's effectively it.
Speaker 3 (08:37):
You know there, I think there will be a larger market.
It's set to grow. Uh, you know there there is demand.
But these first moving companies, I mean there were there
were a dozen search engines before Google. There are gonna
be new plant based companies or even you know, Mikey
said there's too many cows. Uh, their companies exploring just
making you know, like growing steak, like not growing a
(09:00):
how like just growing certain cuts. So things like that
will be actually meat, and that'll probably be closer to
what we end up with in the far flowing future.
Speaker 9 (09:10):
So what are the future prospects?
Speaker 8 (09:12):
How we?
Speaker 6 (09:13):
I mean.
Speaker 1 (09:15):
Because because when you put here HOWI the market is
projected to grow by twenty thirty because of sustainability and
health trends. Isn't that the same thing we had that
isn't working?
Speaker 8 (09:24):
Well? What I'm talking about.
Speaker 3 (09:26):
What I'm talking about is actually, you know, the actual
execution of the certain business ideas. So when we talk about,
you know, this IPO not working, the IPO is being
dangerous and risky, the stock going up and then falling percipitously.
You know, that's just saying this fundamental try has not worked.
We have, like we do, demand healthier trends in our food.
(09:49):
We do want sustainable farming and sustainable food. But this
ain't it, folks. You know it'll We'll have to get
in some other way. So the market is going to grow?
What fills that need? Who can say?
Speaker 1 (10:01):
Probably not beyond I have to Howard, thank you so much,
and I will be going out he too once again.
Speaker 6 (10:09):
Town to San Diego. How was gonna be a town
a couple weeks But I'll make you some lamp, so
all right, keep it right here. Lots more than come.
Speaker 5 (10:20):
With the Big V Show is always thanks for being
with us.
Speaker 6 (10:23):
See in just a second.
Speaker 5 (11:10):
In some parts of the world it's known as the
Large Financial Program.
Speaker 6 (11:16):
Most of the world.
Speaker 5 (11:17):
Knows it as the big Big show. We roll on
here Pas Samaria for Godwin, Greg Toddarov. The great band
you hear in the background, of course, is the Dta
Ta that's exactly right. Brought to you by Prudential. Let
Prudential be your rock for retirements. Hopo brought to you
by Bear Advanced better Science, Better Results.
Speaker 6 (11:34):
Starbucks Coffee, a little company you may have heard of before.
And of course let's not forget Blooming Brands, the fine.
Speaker 1 (11:39):
Family of restaurants, out Back Steakhouse, Paraba's Italian Girl. I
like when there's two Krabas next to each other. So
if you see two Carabas on the corner, take a
picture and send us a picture of your carabas.
Speaker 6 (11:49):
It's your favorite problem.
Speaker 8 (11:51):
I love rob.
Speaker 6 (11:55):
Do you remember there.
Speaker 9 (11:56):
I can't even like working with fifth grader I'm bringing
about now.
Speaker 10 (12:00):
When you think about it, you can never have too
many carabas.
Speaker 5 (12:02):
You can and if you're lucky enough to have newer construction,
newer Carabas restaurants, younger Carabas in your your neighborhood.
Speaker 6 (12:10):
It's awesome. It's awesome.
Speaker 8 (12:12):
The more the merrier is what I do.
Speaker 6 (12:13):
Pretty nice for editing.
Speaker 9 (12:14):
Now I'm just using just quit like four times.
Speaker 1 (12:18):
I'm using I'm using some of rush to Elsheimer, Russ's
you know Russ, you know Russ's used to always love
the spokesperson for Carabbas, the German Russler talking talking to
nats Where.
Speaker 6 (12:34):
Hester scam man.
Speaker 1 (12:37):
Steve jj Wisen's here.
Speaker 6 (12:40):
He's that's your favorite, Like you want to laughing on?
Oh are you Steve? Great to talk to you, Steve
jj Wiseman.
Speaker 5 (12:47):
Laugh him on, Yes, I'm going to scamside dot com
is his website, and he saves people good zillions of
money a year with all the damn scams out there.
Speaker 6 (12:58):
Hey, Steve, what's it you're seeing them? When I met you?
Speaker 1 (13:01):
I can't remember what year was when you wrote the
book The Truth About Avoiding Scams. I'm gonna say this
is probably fifteen twenty years ago. You were on top
of scams then, because our technology sector was starting to
bloom okay, and then we started bugging you about doing
a scam of the day and scamside dot com.
Speaker 6 (13:21):
And so on and so forth.
Speaker 1 (13:22):
Has there been any ebb and flow in the amount
of scams or just as we mitigate one, the next
one comes because when you look at your website scamicide
dot com. And I will tell you I've learned a
lot of things from Steve. I'm not kidding when I
say this. My kids when they were pre college age
to college age, saved so much money because of Steve,
because that's who the scammers target.
Speaker 6 (13:44):
My parents. How many times have I've been stuck in
Costa Rica? Steve or my mom gets an email say
right and now.
Speaker 1 (13:51):
But then there's also the tip that if you see
an email come across there's a typo, or always check
where the emails coming for even if it looks like
it's from the irs irs and never emails by the way, yep,
or if it looks like a good b of a Steve.
All of that has led us to the fact, well,
we nipped that one of the bud.
Speaker 6 (14:08):
We nipped that one up. But here comes.
Speaker 1 (14:09):
Ai and I will tell you I was told that
somebody saw me endorsing a product I've been on a
dating app which I haven't been on. I mean there's
like there's like a generic picture of like a public picture,
like Mike's picture, you know, but I mean, like this
(14:30):
AI thing, I don't know how we could beat it.
I don't know how we could beat the deep fake
and the AI are you Are you concerned about that
very much?
Speaker 4 (14:38):
So, you know, the biggest thing is that AI has
now made the most sophisticated scams able to be done
by the least sophisticated scammers. And when it comes to
things like you mentioned seeing your picture on some ad
or endorsement or dating site, they can also clone your
voice with about thirty seconds of audio, which they can
(15:01):
get right off this show, and so it will look
and sound exactly like you. You know, my motto one
of them is trust me. You can't trust anyone. And
with AI, it has made all of the scams so
much worse, including you know you alluded to the grandparent scam.
You know, before it was bad enough when they would
get a call in the middle of the night that
(15:21):
was purportedly from the grandson of the granddaughter.
Speaker 6 (15:24):
But now it's.
Speaker 4 (15:25):
Using their voice it's sounding exactly like them, and it's
also harvesting information from the Internet to bring up other
things in the discussion to make it sound legitimate. So AI,
it's the solution, but it's also the problem.
Speaker 6 (15:39):
You Know.
Speaker 1 (15:40):
What's interesting is I don't really worry about I had
someone actually come up to me one of the love
Your Show type things. I was in a grocery store
or something. The lady and her husband were very gracious,
but she's the one who broughtup the dating side thing.
And I'm not worried about that because I'm not gonna
make you money off it. But I am worried about
when Mike shows up and Greg show up and it's
not you guys, and you gotta explain your wife, oh,
or you gotta explain your significant other that uh, that's
(16:04):
not me.
Speaker 6 (16:04):
Yeah, I mean, and I think because remember the revenge
porn websites. Yeah, I think something something it's mad at you.
Speaker 1 (16:12):
They can pretty much screw with you in a lot
of different ways, because the perception of evil.
Speaker 6 (16:17):
On someone is just as bad as taking of the money.
Speaker 5 (16:21):
I have multiple affairs now, but I just tell my wife,
what am I going to do?
Speaker 6 (16:26):
Stephen JJ Wiseman's.
Speaker 1 (16:29):
Being on TV and radio though, is that you could
rob my house any cause, because there is where I
am at all times.
Speaker 7 (16:33):
Totally.
Speaker 1 (16:34):
The funny part is like, okay, where I was where
I'm pretty sure anyway.
Speaker 5 (16:38):
So scam A side is the website s C A
M I C I D E dot com.
Speaker 9 (16:43):
Hey, Steve, I actually do think about this you and
this segment and this topic all the time, especially with emails.
Speaker 6 (16:49):
And your kids too. Would would do wise to visit
that every day.
Speaker 9 (16:52):
I'm not gooding and I want to talk to you
because we're heading into tax season. So are there new
scams we need to be thinking about right now?
Speaker 8 (17:00):
Now?
Speaker 9 (17:00):
I'm sure that there are because to your point, so
much of our information is online now and so it
seems even more available for people to take our identity.
Speaker 4 (17:10):
Yeah, you know, tax season is a big time by
it's scam season. And you know, as Sully was indicating, there,
you know there are people now that are what they'll
do is they'll contact you indicating a text message or
an email it's from the IRS and you know, now
there's some money that you're entitled to and you just
have to click on this link which will download mailware.
(17:33):
The IRS, as he said, is never going to email you.
They're never going to text you, so you can just
ignore those you know right now. Online IRS accounts are
a good idea to get. It can help you in
getting information. But here again the scammers are out there
to help you. I'll tell you the biggest thing you
can do to protect yourself from income tax identity theft
(17:55):
is get a pin. And before it used to be
you had to be a victim of income tax identity
step to get a PIN from the i R S.
Now anyone can get that. You get it every year.
You put that on your income tax return. So even
if someone manages to steal your Social Security number and
file a return in your name, they're not going to
(18:16):
be able to get in and get your refund.
Speaker 6 (18:19):
Steve, Well, and is that because you and I talked
to this.
Speaker 1 (18:22):
Remember twice since I've known you, I've had tax returns
filed in Florida under my name and they have to
send me a PIN every year. And I will tell you,
even with the pen, Steve, it's gonna come. There's going
to be some sort of a biometric thing at some point.
The ease of filing thing is going to include some
sort of biometric thing on your computer as soon as
it's developed, because at some point this AI is not
(18:43):
keeping up, and you know, to the tune of close
to a billion dollars a year is lost revenue.
Speaker 6 (18:49):
To the RSD. So absolutely right, Steve.
Speaker 5 (18:53):
Quickly, I just was alerted to the fact that I
ran a toll road in Pennsylvania even though I haven't
been to Pennsylvania in over ten years. Is are people
catching honor? Is just making a lot of money for somebody.
Speaker 4 (19:06):
This is making big time money. And it's interesting. You know,
it first started back in twenty fourteen and people were
getting emails and you know, somewhat falling for it, But
now everything's on text messages, yes, and the text message
can look legitimate. It can even have a phone number
that appears to come from your easy pass or whatever
it is in your particular state, and people are just
(19:29):
falling for it. But what's happening is they'll say, like
it's you only owe like three dollars and sixty cents
or something, and just give your credit card. But then
you turn over your credit card and it's off to
the bank.
Speaker 5 (19:42):
I love Steve jord Watseman campside dot com. He is
the scam man, Steve. Always great to visit with you.
We get a lot smarter keep our money when you
do do this. Keep it right here because there is
much more to come with the big, big show after this,
(20:03):
we continue inside the lot one hundred studios.
Speaker 6 (20:06):
Here and beautiful for the moment.
Speaker 5 (20:09):
Sunday, Southern California rain coming in for the next most
of them this next week, which means everything in Southern
California is gonna stop. Possta here at the bar Maryburg
Godwin and of course our hosts Sewing.
Speaker 6 (20:24):
I'm selling with Storm wots twenty five million TV home
strong nation, you know, like Coast and Ghost.
Speaker 1 (20:30):
You know, just because we broadcast here in santag you
might be watching us in New York City or listening
to us overseas in American Forces Network. But here in
San Diego, if we have fog and it miss, there
is a weather person out with Storm watched behind them. Yeah,
on the lower on the lower third with a with
a with a slicker on.
Speaker 5 (20:46):
And every single time our team coverage begins down in
Fashion Valley and Diego River has once again reached its face.
Speaker 9 (20:54):
And every Targeter store has the umbrellas up front, and
there's accidents everywhere.
Speaker 1 (21:00):
Harrytnett would't know because he travels too much to pay
us visits like he used to every other week.
Speaker 6 (21:04):
So Hi, Harry, how I just want to give some Travan.
It's been a meaning I'm sucking it in.
Speaker 8 (21:10):
Look how fit you are? Well? You know I have been.
How do you work in a bar? Instay? So fit?
Speaker 1 (21:14):
It's the stress of not seeing you, my friend.
Speaker 6 (21:17):
Listen, this is a great story, and this tells you
who Harry is.
Speaker 1 (21:20):
And Harry and I connected just a day one and
I'll tell you why.
Speaker 6 (21:24):
So I'm going through on a Sunday morning because.
Speaker 1 (21:27):
I don't I'm packed wall to wall. I don't have
a lot of time to do anything, but on Sunday morning,
I love it just to check out. And of course,
you know when you get up in four thirty every.
Speaker 6 (21:36):
Day, I'm still up at five thirty. It's here five
thirty morning. I find this company called Municipal. Yep.
Speaker 1 (21:41):
Now, it reminded me of when the show Moonlighting was
out with Bruce Willis and he had a tea shirt
that just said college.
Speaker 6 (21:48):
Yeah. I thought it was the greatest thing ever.
Speaker 10 (21:51):
Moonlighting how old is your audience? Get that reference it
has The.
Speaker 9 (21:55):
Crew has no idea what he's talking about.
Speaker 1 (21:57):
But the point is when I saw Municipal, I thought,
it's just says so many things. So I see a hoodie,
I think had a couple T shirts. I spent about, oh,
I don't know, four hundred and fifty bucks that day
and I'm going the next thing, I'm reading the paper whatever.
I get an email in my personal email box from
(22:21):
not Municipal Harry Arnett.
Speaker 6 (22:24):
Hi, I'm the CEO Municipal. Just wanted to say thanks.
I'm thinking, okay, I'm going to spend another two hundred bucks.
Speaker 8 (22:30):
But this was pre AI, Like this no I.
Speaker 1 (22:37):
I at the time time it was pre AI, So
it was like, yeah, he meets and I said, dude.
Speaker 6 (22:41):
Come on, I go.
Speaker 1 (22:43):
He says, he says, I'm a local company right here
in say I go, wait a second. We invite him
in the studio and we became friends and it was
just such a great brand story. And the interesting part
is you see a lot of these ath leisure companies
out now, and they are basically too big for their
britches in terms of having human contact.
Speaker 8 (23:00):
Except the bridges are stretchy.
Speaker 1 (23:01):
So they're fine, but you no, but you kind of
took that and ran with that.
Speaker 6 (23:07):
Yeah, talk about how this whole thing started.
Speaker 10 (23:10):
Well, we didn't do it the easy way, I can
promise you COVID, which is why yeah, right during COVID,
which is why I was emailing customers right out of
the gate. Because we didn't start with as a product idea.
We didn't start kind of the way that's traditional where
if you think of great brands that you like, whether
it's in our world, especially Bory right here started out
(23:31):
as kind of a men's yoga short or on running
who everybody knows now started out as a running shoe
technology lou Lemon everyone knows women's yoga pant. We started
out with a brand company concept.
Speaker 8 (23:45):
That is the first true crossover.
Speaker 10 (23:48):
Brand that was drawing from inspirations from the categories that
we love, one of which is kind of athleisure, but
not the style of athleisure. Because if you ask me
would I ever wear athleisure? I would say absolutely, But
you're immuniate.
Speaker 6 (24:00):
But but you're in the gym. But man talking about
old school gym, Converse.
Speaker 10 (24:04):
All Stars and a freaking hoodie getting getting after it,
getting after in the gym, getting after it in in
in the workplace, getting after it in your career, really
trying to go for it, make big things happen. That's
the ethos of the brand. It's for people, better leaders
that are trying to make things happen, do things differently,
and by the way, being fit, being mentally fit, longevity
(24:25):
starts to be important to you for sure. But those
are things that were really part of our brand ethos.
And I say first crossover brand because we're drawing from
not just ath leisure, but sport performance. As you mentioned, Sully,
we're drawing from streetwear. I have kind of a streetwear
look on, but you're.
Speaker 1 (24:41):
Also drawing from the fact that I'm not going to
get involved into what eeveryod else is wearing.
Speaker 6 (24:46):
And that's the thing is, I've.
Speaker 1 (24:47):
Always been a guy that that is not going that
wants to be the guy that, like all, show up
in a gym with a pair of Converse song.
Speaker 8 (24:53):
Yeah, I'm not going to.
Speaker 1 (24:54):
Show up with the best in the brightest I just
I always thought that was kind of douchey.
Speaker 6 (24:57):
Sorry if you know that.
Speaker 9 (24:58):
You mentioned starting during COVID, did you notice because people
stopped wearing suits and you know, hard pants. It was
like all cozy stuff. So did you have some boom
in that? Because people were like moving towards this af.
Speaker 10 (25:12):
Leisure one definitely accelerated what we were always seeing coming
what Sully's talking about. We were curating our own looks,
and we tended to be layering, putting together things that
were coming from like sport looks, luxury men's.
Speaker 8 (25:27):
Well not trying too hard but not trying too hard.
Speaker 10 (25:29):
And there was no brand that we saw that really
was doing all of those things. And so we were like,
that's got to be us. And it really was kind
of a calling card or a calling for us to
let's create this brand because we feel like it's it's
where everything is going. Luxury now is so sport driven.
At leisure is trying to get more style driven.
Speaker 1 (25:50):
Let's talk about a leisure Those are the ladies and
gentlemen wearing tights into the grocery store, yes, as opposed
to what they used to go get dressed to go
up in the eighties and more sweats and they gave up.
Then they want to athletes, but this is more about
I need something that is going to give me athletic
performance that I'm not afraid to wear to a ball
game or go to church, or go to even a
(26:11):
meeting on casual Friday because I slept on my carth
Thursday and be comfortable and stylish.
Speaker 10 (26:16):
Comfortable stats in any arena, in any arena that you
go to, Creative office, Sully's Bar, obviously, in the gym, pickleball, golf,
we have the US Open champion wearing municipal out two years.
Speaker 9 (26:30):
In a lot of athletes speaking, a lot of.
Speaker 10 (26:33):
Athletess because really, if you think about that aesthetic, that's
the aesthetic that athletes love to wear anyway. They want
to be fit, they want to look powerful, but they
also don't want to look like they just walked out
of the gym. So you have that sport inspiration married
up with the luxury kind of menswear and the street
wear all together in a really comfortable, versatile package.
Speaker 8 (26:53):
That's what municipil is.
Speaker 5 (26:54):
And one of your teammates or one of your people
and your rosters just did pretty well for himself. Miles Garrett,
all World defensive end for the Cleveland Brown.
Speaker 6 (27:03):
Did you see the contract in the three year deal?
Speaker 5 (27:05):
One hundred and six point five mil forty million a year,
highest paid non quarterback NFL players.
Speaker 1 (27:12):
But I'd argue he's one of the most important players
in the NFL one At the same time, he's also
an investor in your company.
Speaker 10 (27:18):
He is game wrecker, So that that was something that
was really cool. Obviously, Mark's one of one of my
co found what.
Speaker 1 (27:24):
Youre talking about, Mark, you're talking Mark Wahlberg, the actor
and of course philanthropist.
Speaker 6 (27:30):
Of my age.
Speaker 1 (27:31):
Yes, But the funny part is the funny part is
when I first saw this, I don't think I saw
Mark in the brand story until after I've made the
first purchase.
Speaker 6 (27:41):
Then you saw a lot of Mark in the brand story.
Speaker 1 (27:43):
But now you are standing on your own without I mean,
his celebrity endorsement certainly helped, but you're standing on your
own as a brand story now on your own, and
not just a Mark Wahlberg another business story.
Speaker 6 (27:51):
And you recall that transition.
Speaker 8 (27:52):
Yeah, for sure.
Speaker 10 (27:53):
I mean, even from day one, we didn't want people
to think that this was just another cynical celebrity play
of trying to throw a celebrity's name on it and
hope that people buy it. Ninety nine point nine percent
of the brands that you see that have a celebrity.
Speaker 8 (28:08):
Attached to it.
Speaker 10 (28:09):
It existed and they approached the celebrity to attach to
name it. Municipal didn't start that way. Mark and I
and our third co founder, Steve Levinson, who's been Mark's
entertainment partner for thirty five years, we sat in a
room with white pieces of paper to figure out what
this brand was going to that made a single thing.
Speaker 1 (28:25):
If there was a playbook not to be promotionally and
pick pitchy and all that crap.
Speaker 6 (28:31):
You guys figured it out because.
Speaker 1 (28:32):
He's because by the way, he does a great job
of pitching without pitching.
Speaker 6 (28:36):
Yeah, it's like one of those things.
Speaker 1 (28:38):
Where I think it occurred to a lot of people
that he just loved the brand and didn't realize that
he was part of the brand for a while. I mean,
you here at a Wahlberger when I can figure it
out if he's primary part of the deal.
Speaker 6 (28:48):
But the long story short, you guys did a really
good job of doing that.
Speaker 1 (28:50):
Because, let's face it, one of the toughest things that
I and being a pretty recognizable business guy of this
country on many different networks, I could never figure out
the action sports retail or the retail secret sauce okay,
because there are always a secret us. Why did the
name Stucy or hang ten or Hurley make it? And
(29:11):
what's interesting is there is a key uh, there's a
key differentiator.
Speaker 6 (29:15):
And they all had influencers.
Speaker 1 (29:17):
Hurley use the band Blank twenty eighty two, they started
wearing on stage. If you go back far enough, bad
Boy Club used used the motocross guys, Municipal went with
the brand and now it has an influencer. And what's
interesting is it's not it's not pitchy. It's not it's
not cheesy. It's not puky like you see a lot
(29:41):
of So I want to ask you some real quick
two questions. Well, of course, oh you know, I'm a fan.
I'm a fan regards How did you meet those guys
in the first place?
Speaker 6 (29:50):
How did that come on?
Speaker 10 (29:51):
I've known Mark fifteen years. I was in the golf
industry before, and Mark is probably of anybody I know
that doesn't play professional golf, is the most fanatical avid
golfer on the planet.
Speaker 8 (30:02):
So we met through.
Speaker 6 (30:03):
That and then pr advertising.
Speaker 10 (30:05):
Then I was yeah, marketing for for two brand tailor
made first and then Cala.
Speaker 9 (30:09):
That's right right.
Speaker 10 (30:10):
Here, and and we're we're in like the epicenter of
where these passion sport consumer outdoor brand you know, golf
and outdoor sport outdoor brands are. And Mark and I
became friends that way, and then over over we're about
the exact same age. And even though he lives an
exalted version of the lives we live, we were going
(30:33):
through kind of the same things, which is we want
to be involved in things we're passionate about or care
about that represent us and not just lend our names
to things, whether it's a corporate drone like I was,
or in his case, lending his name to to another brand.
Speaker 8 (30:47):
Let's build something together.
Speaker 6 (30:48):
I want to talk about your glue clothing releases and
your in your new location. Can we still another Yeah,
of course.
Speaker 5 (30:53):
That's Harry Arnett, CEO Municipal with us at the bar.
Much more to come give it here. We kind of
think we're the best in the business too, wink costumer
for Godwin and Sully.
Speaker 6 (31:11):
I got the CEO and obviously the best in the
business of the unicipal Harry. When I started shopping with you, your.
Speaker 1 (31:20):
Products were what at the time, what were you guys
offering what were you?
Speaker 6 (31:23):
What were your products?
Speaker 10 (31:24):
It was the first It was the first core capsule
of what we thought this concept was, which was again
a crossover concept pulling from all these different inspirations that
really had a broader We really wanted a broader demographic
than what typically you would do when you launched, So
we really wanted to be the favorite brand of young people,
(31:45):
old people, like I don't know some of our consumers
back then, I won't name any names.
Speaker 8 (31:49):
And everywhere in between.
Speaker 10 (31:50):
And then the second thing that we wanted to do
that's really different, I think, is we wanted it to
defy geography some way. So we didn't want people to
look at us as like, oh, that's another SoCal brand
or that's another Northeastern brand. We wanted it to kind
of play everywhere in between.
Speaker 8 (32:07):
What the name means?
Speaker 6 (32:07):
Does it play overseas?
Speaker 8 (32:08):
I never asked, Yeah, we have one maybe in Canada.
Speaker 10 (32:12):
Huge and uh, like twenty percent of our web traffic
and social traffic comes from international, so really big.
Speaker 8 (32:20):
In the Middle East. We ship a lot there, We
ship a lot.
Speaker 1 (32:23):
Until like you guys, since I've known you, went through
three phases. The original capsule as you call it, then
the intro of new products, and now you're here, Where
was it?
Speaker 6 (32:32):
Where was the B section? And where are we at now?
Speaker 10 (32:35):
Well, now I think we've gotten really good at our
product market fit. Not to throw you know, wonky terms
out there, but really understanding what is this crossover sport, utility,
performance lifestyle thing that we're trying to deliver to people.
And from the beginning we just had an idea. But
I think I think as as a as a culture
(32:56):
within within our our our building of trying to learn
and really live this lifestyle ourselves is honing in on
what are the core twenty twenty five things that every
guy needs to in their closet, no more, no less.
And also we launch women's at the same time, the
same thing for women because I'm equally as excited about
(33:17):
that because we believe what is being presented to women
in terms of that esthetic is significantly different to where
we think the market is going. If you remember the Olympics,
women stole the show.
Speaker 8 (33:29):
It's women. We call them women of.
Speaker 10 (33:31):
Agency, their leaders, they are they are integrated powerhouses and
that's kind of what the Municipal Woman is all about.
It's the same same philosophy, so that middle ground that
you're talking about, Sully, Really is that transition to where
we are now a lot more performance in our line
there's while still having kind of.
Speaker 8 (33:50):
Shoes are the shoes shoes?
Speaker 10 (33:51):
We launched shoes at the twenty earlier than people would
say it was smart, so don't don't do It's almost
thirty percent of our business, but that's a.
Speaker 6 (34:03):
Ton of traffic when you get into the shoe. Let's
like making watches.
Speaker 1 (34:06):
What made you, guys think you could capture because you
have captured market share.
Speaker 8 (34:09):
Did you think you could do it community? Really focusing
on the municipal community.
Speaker 6 (34:13):
We had on ramp with this to get to there.
Speaker 10 (34:15):
Yeah, and really kind of understanding who those people are
in the personas and what they need and the compromises
that people felt like they've had to make where you
can have really comfortable things, but those tend to be
really ugly and not very high quality. Or you can
have really high quality things and those tend to not
be very comfortable. So we entered into the market with
things that were performance, comfort and quality and style at
(34:36):
the same time.
Speaker 5 (34:36):
What's your number one sellar? Do you have one that's like,
oh that that we can't keep that.
Speaker 6 (34:40):
On the shelf. I'm wearing it. I'm wearing it right now.
Speaker 9 (34:45):
Man, samples are in the lobby.
Speaker 10 (34:46):
Right, Yeah, I brought it, brought some stuff as always do, hoodies, hoodies,
te's shoes. It's not that complicated, people, which.
Speaker 6 (34:54):
Is why the success story.
Speaker 10 (34:55):
Right, it's not that complicated, not that complicated. It's funny
to me too, not to I'm gonna get on a
do you have a soapbox?
Speaker 6 (35:01):
Back?
Speaker 10 (35:03):
It was alarming to us how quality and the value
proposition in our space had been eroded over years.
Speaker 11 (35:11):
Just over, just over, sequence over, and so entering into
it with just a pretty pretty lunch Paley philosophy of
let's make the highest quality product that people feel like
is an incredible value.
Speaker 8 (35:24):
That doesn't mean cheapest.
Speaker 10 (35:25):
We're a premium brand, but people are comparing us to
luxury brands, and we certainly are more accessible in luxury
brand while bring a lot more quality and what's in our.
Speaker 5 (35:33):
Can I put you on the spot? Yeah, Well, you know,
I've watched.
Speaker 8 (35:37):
These two guys almost sound identical. Now. I watched A Little.
Speaker 12 (35:40):
Break Will Break, I've watched the show, I watched the
show Religious before I watched him and Russian ails and
I watched it religiously before became a member.
Speaker 5 (35:51):
I'm going on five years and now five years now
on this wonderful program. It's always great to have you.
The door is always open to you. When are we
going to get you? In market studios?
Speaker 6 (36:00):
We've never hold on stand up? Have I? I've never
even brought it up before, have I? I respected that
because because because I am. Because the d bag over
here is like, don't you miss the shot? You don't take?
Speaker 8 (36:17):
You do?
Speaker 1 (36:18):
That's the point is I'm more interested in the guy
with the brand story here because of the very beginning.
My connection is with the CEO of the company who
reached out to me, okay when he didn't have to
have a question about that.
Speaker 9 (36:30):
Were you emailing all of your customers are over a certain.
Speaker 6 (36:35):
Did you know his name?
Speaker 9 (36:36):
Because he was a person in.
Speaker 10 (36:39):
No, no, we at that time, I was looking at
all of the orders. Now I can't it's too many orders.
But I'm still taking cross.
Speaker 8 (36:47):
You were the part like what have I done?
Speaker 1 (36:49):
I'm giving him my career at Callaway and now I'm
starting a business.
Speaker 8 (36:51):
Sort of.
Speaker 6 (36:54):
I don't reached out to every.
Speaker 10 (36:56):
But no, I was kind of just looking at cross
sections of who was buying, where they're from, and just
trying to engage with what what made you attracted the brand?
Speaker 8 (37:04):
And then I think I probably followed up later like, which.
Speaker 6 (37:07):
Is, no, we did we did a couple.
Speaker 1 (37:08):
No, there was a couple, And it was like, I
can't believe this, And then I asked him, I said,
you got to come to the studio.
Speaker 9 (37:12):
That is That's an awesome So I will.
Speaker 1 (37:14):
Never forget that because it wasn't as if you were
a privately held startup that was selling your that was
selling your cut and sow house samples. You guys, we
had already listen you could you weren't half pregnant at
that point. No, you were in and you were big
enough to be able to take the time outo that.
I thought it was remarkable. I don't want to let
you leave here without talking about the store. Yeah, and
(37:36):
now are there multiple stores?
Speaker 8 (37:37):
Now?
Speaker 10 (37:37):
We have two stores, but we have one flagship, which
is right here in Ocean Side, California.
Speaker 1 (37:43):
So if you're watching US across the country, or listening
to US internationally via Bloomberg or or American Forces Network,
or if you're watching US on television in the US
Ocean Side is in North Santue County where where there's
been a huge regentification.
Speaker 6 (37:57):
And so those four months ago you upout that.
Speaker 10 (37:59):
Yeah up in November are actually our headquarters is right
behind the storefront on the Coast Highway, and I think
it'll blow your mind.
Speaker 8 (38:06):
You guys got to come up. It's completely you.
Speaker 6 (38:08):
Want to send a camera crew in there and kind
of give you we love. We love to do that.
Speaker 10 (38:12):
And we've got we've got a partnership with the Earth Cafe,
which is one of the best luxury premium Yeah, so
we have the Municipal Coffee by Earth Cafe was here.
Speaker 1 (38:23):
In San Diego right here, you know, because you know
we always went in Venice right oh yeah, Oh my gosh.
It is one of the greatest, like before eight o'clock
in the morning up and if you're in La with
a you know, maybe even overserved.
Speaker 10 (38:34):
On So we have one of those. Inside, we've got
product customization. We have a two thousand square foot lounge
for people just to come in. Our our dream really
is the next great American company other than Municipal is
to two people would have met in our lounge and
figured it out. So yeah, So it, come come see us.
Speaker 6 (38:51):
That's good stuff, Harry.
Speaker 1 (38:52):
As always, it's so great to see you, and I
love I just celebrate your success and I shouldn't. I
want you to know if if dark every stup on
the show is because I didn't pander, I'll call off.
Speaker 6 (39:06):
The bo What's this?
Speaker 8 (39:10):
I love it.
Speaker 6 (39:11):
You know that's not even a mistal sweater. He just
had that sprinted on before he came here.
Speaker 8 (39:15):
He got that off the t move.
Speaker 6 (39:21):
It said moon is simple. Off that doesn't much. Thanks
for Harry Art now
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