Episode Transcript
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Speaker 1 (00:03):
Big.
Speaker 2 (00:03):
This show rolls on in over one hundred and seventy
five countries. All the ships at sea on the American
Forces Network is always we appreciate what the men and
women of the United States Armed Forces are doing.
Speaker 1 (00:16):
What they've done for us.
Speaker 2 (00:17):
Costume Mary for Goblin, Greg Todd, Robin.
Speaker 3 (00:19):
Of course, so and how it conscious with us.
Speaker 1 (00:21):
Soho.
Speaker 4 (00:22):
We talked about market cap being evaluation of a company.
So if you have an increase in market cap, companies
increase in value. The other way of evaluating a company.
Sometimes it's accurate, sometimes it's not, but it is what
it is. You know, when you've got low share price times,
I'll say, shares, the company's worth less. Howie, how much
market cap has the S and P five hundred in
(00:43):
total lost since middle of February.
Speaker 5 (00:47):
Yeah, so just since February nineteenth, it's been five trillion
dollars in overall and in the whole economy's market cap
so to speak.
Speaker 2 (00:56):
All right, we're bringing it down. That's what Trump said
he was going to do.
Speaker 6 (00:59):
Hey didn't Eli must say that. I don't know, I
remember if it was December or January. He said it's
going to get worse before.
Speaker 1 (01:05):
Yeah, because we were top heavy, the market was tought.
Speaker 4 (01:06):
The market was really top heavy in terms of look
at some point, what's hell.
Speaker 7 (01:13):
Let me just say, we've taken all of the post
election gains off the table. So we had the market
that we had. There was a big run up, and
now that governing is starting to happen, you see all
of that going away.
Speaker 4 (01:26):
But keep in mind this is strategic in my mind,
because if you look and see where the market was
last January where it is now, we're still in a
great spot compared to Latin too fair to a year ago.
Speaker 5 (01:34):
Oh really, it's true.
Speaker 7 (01:36):
We've had two twenty percent plus years in the market,
so not discounting that at all. The market does on
average go up ten percent though, and you know there
there is this concept of mean reversion and we should
expect probably not a twenty percent year this year.
Speaker 4 (01:51):
So my daughter Delaney, who is not in the financial business,
and she's you know, like many kids these days, she's
almost thirty.
Speaker 1 (01:58):
That's a kid that tells me howld we are. But
I always use this analogy that we.
Speaker 4 (02:04):
Were not in our age group politically aware when we
were in college, much.
Speaker 1 (02:08):
Like the kids are now.
Speaker 4 (02:09):
The kids these days and of course financially, I got
stock when I worked at Price Club which is now
called Costco, which helped me by my first house. I
learned about the stock market because of that. My daughter
Laney says, hey, should I buy stock now since the
market crashed. I said no, because just because something is
cheap doesn't mean it's not going to get cheaper. The
trend is your friend in this, Okay. You cannot time
(02:31):
the top or the bottom of the market. You've got
to use the trend up and the trend down in
terms of buying and shorting and so on and so forth.
And you should be a buy and holder here. Howie,
I believe this is strategic for a number of reasons
because Donald Trump did this last time. I believe Donald
Trump has two missions here. Number one, he is resolute
in his values on what he really wants to accomplish.
(02:52):
But this guy is smooth as a gravy sandwich, and
he's dumb as a fox. This guy knows exactly by
dropping the market down using tariffs another fifty percent on
stealing Canada this morning. He knows exactly what's going to happen,
and he'll do it at the right He'll do it
at the perfect time. When he removes the tariffs off
the table. You know what's gonna happen with the market
the minute there's a whisper that these tariffs are going
(03:12):
in the direction, he's going to look like a hero
and he knows.
Speaker 1 (03:15):
And listen, don't you believe that's not part of it?
Speaker 7 (03:18):
Howie Listen, I would just say that what tariffs, know, tariffs,
whatever the policy's going to be.
Speaker 8 (03:25):
You know what the.
Speaker 5 (03:26):
Market really hates is not knowing.
Speaker 7 (03:28):
So I think you're right that there will be a
lyft when certainty is achieved.
Speaker 5 (03:32):
But you have to also give the.
Speaker 7 (03:35):
Appearance of credibility and not saying and not leaving this
miasma over the market saying you know, anything could happen
at any time for the next four years. That's you
want to say. I am fighting for this win, I
want this. I'm going to be a wild, crazy ort
of the deal negotiator, and as soon as I get it,
we will have peace on earth with our niggers to
(03:56):
the north.
Speaker 4 (03:57):
Hey right, No, it's true, And I think I think yeah,
in the meantime of our knickers, not our neighbors are
gonna be south during this process, now having said that,
when I say just because somebody is chief doesn't mean
it's not going.
Speaker 3 (04:12):
To get cheaper.
Speaker 1 (04:13):
We are in an oversold condition right now.
Speaker 4 (04:16):
So when you get whipsaw action in the stock market, okay, overbought, oversold,
overbought oversold. There is a case to be said for
mitigating your risk, and that is caused by shorting stocks.
I would argue, Howie that again, if the trend is
your friend. In other words, when you see oil prices
going down, you could look at an exchange traded fund
(04:37):
like USO.
Speaker 3 (04:39):
And short that stock.
Speaker 4 (04:40):
If you see gold prices going up, you could you
could actually buy that stock because the trend is your
friend if you're doing individual stocks.
Speaker 1 (04:47):
But what shorting means is this, when.
Speaker 4 (04:50):
You buy a share of stock, the most you could
lose is the amount of money to pay for the
share of stock. So Mary's makeup line is one hundred
dollars a share. I'm gonna buy one share, I'm go
goat one hundred Dollars'm investing. Hope it's gonna bee hundred one.
Hope it's gonna be two hundred. But the most I
could lose is a hundred bucks, right Because moses there
lose cap. Now if Mary's Cosmetic Company is now goes
(05:12):
from one hundred down to eighty, and then she gave
me some bad earnings. Now we got tariffs on makeup
coming in. This stock is dropping down like a Dick
Cheney's hunting partner. Thank you very much. You can't sell
your house before you own it. You can't sell your
car before you own it. But you can sell securities.
(05:34):
You can sell stock. I can sell a hurst share
her stock before I own it. And let me tell
you how it works. I'm gonna go to the broker Greg.
I know I don't own Mary's Cosmetic Company stocksamble m
r y.
Speaker 1 (05:46):
I'd like to.
Speaker 4 (05:46):
Sell a share of her stock. That's fine selling. Here's
your hundred bucks. Okay, so Sex say this, say one
hundred dollars. I shorted a hundred bucks. By the way,
we got to sell this trade in a couple of days. Now,
what happens if that stock goes to eighty? Buy the
share back at eighty?
Speaker 1 (06:01):
Pretty much? How much money? I make? Twenty five bucks?
That's right. See what I'm saying here.
Speaker 4 (06:05):
I borrowed the shares, sold them bottom back cheaper, made
money that's how orderly markets.
Speaker 2 (06:11):
Work, questions Sarah, Yes, sir, what happens though, when the
stock goes.
Speaker 1 (06:16):
Well, they're in lives rob my friend.
Speaker 4 (06:19):
Because if the most I could lose by buying a
sheriff's stock is one hundred bucks, what's the most I
could lose if I short a sheriff's stock?
Speaker 1 (06:27):
Infinite?
Speaker 2 (06:28):
Exactly?
Speaker 4 (06:28):
If the stock is so Suddenly the Kardashians come in
and announced Mary's cosmetic cline is the greatest in the world.
It goes to ten thousand dollars a share. Whoops, I
gotta buy that shareback and settle.
Speaker 1 (06:40):
Howie? Is that about? Is that about how shorts? Shorts work?
Speaker 5 (06:44):
Listen, I couldn't have said it better myself.
Speaker 7 (06:47):
And yeah, they're they make it very clear if you short,
you are on the hook for infinite downside.
Speaker 4 (06:54):
Now, now there is this really interesting thing if because
some are some really look at there's there's been firms
in the past that have made a living and there
are still firms that make a living at shorting stocks.
They look for stocks that they bet against. Okay, all
stocks have a group of investors they're gonna I mean,
institutions are gonna bet against like right now, people are
short and they're making money.
Speaker 1 (07:14):
Shorty. It's like I say, when.
Speaker 4 (07:17):
You see gas prices go up, buy a share of Texico.
If you're paying five bucks a gallon, but you buy
a share of Texico and this tax going up, you're
gonna make more money in the stock mark. Okay, you're
gonna mitigate those losses. The same thing happens with shorting.
But there is this kind of fun thing that happens
when people are abusive short selling, when they're kind of cheating,
and that's called a short squeeze.
Speaker 9 (07:36):
Was that the game stop situation?
Speaker 7 (07:38):
Uh?
Speaker 1 (07:39):
Yes, exactly right.
Speaker 4 (07:41):
So what happened was hedge funds were shorting, which they
should have been. They were mitigating their risk, and activist
investors came along and says they really didn't understand it
by the way.
Speaker 1 (07:52):
They thought it was a nefarious It wasn't nefarious.
Speaker 4 (07:54):
It it's like using the tax code, right, yeah, I
mean Amazon, target McDonald's, they don't pay any taxes.
Speaker 1 (07:59):
Yeah, neither to you.
Speaker 4 (08:01):
We're using the same tax cup. We're avoiding taxes just
like everybody else is. They just have more write offs
based upon our progressive tax cup. Well, even the fact
they didn't understand it didn't make any difference. How we right,
They just went out, we're gonna buy this sock. Is
what happens when you know hedge funds are shorting and
you're activists and you go buy, you're gonna lose your
short To talk about your nickers being south versus your
(08:23):
neighbors to the south and the north, That's what happened.
And these hedge funds, once again, Howie, I would argue
to your point in your research, these hedge funds are
net short all year. This is a perfect sort of
setup for what Mary just brought up.
Speaker 1 (08:39):
Is it not? Mean? It is?
Speaker 7 (08:41):
I mean you see a record breaking amount of put contracts,
which is another way to short, just as you explained.
And you see the hedge funds that have been short
all year. You know, they're typically considered smarter money or
some they have some insight that the retail market doesn't
the hedge funds do. So we're seeing signals that there
(09:02):
is a big game not game stock levels, but game
stop esque short squeeze that could be happening in the market.
When we see a correction like this, when we have
an event like terriffic clarification or.
Speaker 5 (09:16):
Just good earnings.
Speaker 7 (09:18):
In Vidia could do something I don't know what would
trigger it's there's many things that could. You are set
up for a possible short squeeze or short squeeze and
therefore a big rally in the general markets.
Speaker 1 (09:29):
Yea real quick, real quick, real quick.
Speaker 4 (09:31):
I want you to explain in thirty seconds or less.
There's a record number of contracts thirty million plus which.
Speaker 1 (09:39):
They're put contracts. Okay, yeah, what's and calls and options?
Speaker 4 (09:42):
Explain a put contract and a call real quickly for
those fls that understand it.
Speaker 7 (09:46):
Yeah, So a put contract is the right you are
buying the right to sell your stock at a certain price.
So people will buy put contract, then the stock will
go down and you are secure in your holder.
Speaker 4 (10:03):
They're betting against but they buy a put contact bet
against the marketing.
Speaker 1 (10:06):
Or the company. Right.
Speaker 4 (10:07):
Yeah, there's a record number of put contracts in the
markets right.
Speaker 5 (10:10):
Now, the marketing there's a short squeeze that couldn't.
Speaker 3 (10:13):
How we thought the president, come on, let's get a
pack on it.
Speaker 1 (10:16):
We're gonna be a billionaire you tomorrow. Wow, he's a
smart than god. You know. I love what he talked
about your nickers.
Speaker 9 (10:24):
To the north then him, are you well?
Speaker 4 (10:27):
I thought he was talking about your nickers were down
because you know you take it in the short so
secure shirt. Well, here's some neighbors to the north and
south because you're talking about tariff.
Speaker 1 (10:35):
I just understand.
Speaker 2 (10:37):
We promise we'll keep your short shock. We'll keep our
shop much more at the Big V Show after we
(11:07):
roll on from the loft one hundred studios. Hope everyone
is having a great day. As always, we really appreciate
you being along for the ride that is today. Trader Trio,
best three in a business, Baby no lessons, self taught
at the bar, Costa, Maryburg, Godwin, Dreg Totterov and of
course so no utter.
Speaker 4 (11:27):
Twenty five million TV homes strong, Mason went Ghostakos, Let's
not forget also tylecast On Radio and American Forces Network.
Speaker 3 (11:33):
And I've heard of seventy five countries and all.
Speaker 4 (11:34):
The siften seen Bloomberg Elfman SiO fifteen million homes hold
off and yes I told you about.
Speaker 1 (11:41):
Some new distribution.
Speaker 3 (11:44):
Bloomberg EU is finally in the can.
Speaker 1 (11:46):
Hello, it will be.
Speaker 3 (11:47):
There twenty twenty.
Speaker 1 (11:50):
Next fine, Uh, who you haven't studios right? Oh look
who we have no Claude now come on? Or now?
Is it Zidano? Is it Za now? Or is it
this is Claude? Can you buy me a vol z
is what we like to come? Michael?
Speaker 2 (12:04):
Would you like to do the introduction CEO of on
our holding corporation? Of course they're ticker symbol O N
A R O.
Speaker 1 (12:12):
You don't want to start. First of all, great to
have you in the studio, Thanks for having me, Thanks
for flying the YPO colors.
Speaker 3 (12:18):
If you know what I mean, you do.
Speaker 4 (12:22):
The last time you're in the air, I got a
bunch of email about and this is and this is
interesting about the show that's been on for almost thirty years.
We have the highest technical trader that understands moving average, convergence, divergence,
so cassic oscillators, releave strength indicators, and they understand everything
about the market. We also have Johnny lunchbucket, some of
our military audience that doesn't know what it means when
I say the dows up, dows down, so on and
(12:43):
so forth.
Speaker 3 (12:43):
What is the dow?
Speaker 4 (12:44):
You talked about a holding company? I got those emails
last week. What's the holding company? So let's before we
get to your company, the labs and marketing, technology everything.
Speaker 1 (12:53):
What's what is it as a CEO of public company?
What is a holding company? Top down? Yeah?
Speaker 10 (12:58):
Look, holding company just fancy way of saying a business
that ow't a bunch of other businesses.
Speaker 1 (13:03):
Right.
Speaker 10 (13:04):
For us, that means specifically technology marketing focused businesses, and
we're in three different sectors, the two biggest being digital
and healthcare. But it just means we kind of own
and operate those businesses within a larger platform, and there's
benefits to doing that.
Speaker 4 (13:19):
Is this what you and I used to call vertical
integration where you're buying businesses that help other businesses?
Speaker 10 (13:24):
Now, yeah, well so that's part of our m and
a strategy, part of the acquisition strategy we're doing is
to kind of vertically integrate businesses that we own already.
But as a holding company, you might want horizontal integration, right.
You might own different businesses where you can cross sell services,
you can have one insurance policy, one shared benefits. So
there's a lot of kind of upside in putting those
(13:45):
companies together under one roof.
Speaker 4 (13:47):
You know, what's interesting is the reason companies go public
is really twofold, actually three fold. They want to Sometimes
on an IPO, they want to ring the bell, they
want to get some cash in the business, But mainly
it's for access to capital and for using stock for
currency for acquisitions, meaning that instead of paying cash for
an upcoming business or something that you see value in,
(14:08):
you can use stock for currency as part of the deal.
Once you make that deal, okay, most CEOs are going
to go in there and say hello to their best
clients in the new company. They're gonna cut the fat
and they're gonna try to integrate. What's your strategy when
you see something that because I know this is what
you do. I mean, this is your secret sauce.
Speaker 10 (14:27):
Yeah, Look, it varies business to business, right, I think
at the end of the day, Yes, you're right, we're
using public currency to make those acquisitions mostly because we
believe there's great businesses out there that kind of adding
them together with us is going to create more value
for them in the long run because hopefully our stock
goes up and so they're trading kind of their equity
for stock and what we're doing, and then.
Speaker 1 (14:46):
So they're believing in you as much as you're believing
in them.
Speaker 10 (14:48):
Absolutely, Yeah, there's definitely that's there.
Speaker 4 (14:50):
I think one of the things we have to talk
about is the pipeline before we get to the granular
about what you guys do. I want to spend a
couple segments with here today on that. When you look
at I'm sure you got guys calling every day about
you know. I mean, you're like a venture firm. Basically,
people are pitching you all the time. What are the
key metrics and I mean what are the what are
(15:11):
the no sale type deals and no way, what are
the ones that what's the unicorn?
Speaker 10 (15:15):
Look, the simple thing is you want businesses that don't
want to sell right. Somebody maybe who's trying to sell
right is kind of being shopped all around the block
and they're looking for their path out. Ideally, you're trying
to find business that don't need to sell or don't
want to sell right. You want to be able to
find that opportunity of that business that Scott that's doing
a good job running their own company and where we say, hey,
look we think there's something special about what they do.
(15:38):
It aligns with what our focus is, and we think
by adding them to our business, we're going to grow right.
And that's really the idea everything is about growth for
us and being able to kind of find those right
unbanked kind of diamonds in the rough and being able
to make strategic acquisitions to bring them into our fold
to help grow the business.
Speaker 4 (15:55):
Metrics for looking at the businesses. Is it a management focus,
is it a revenue focus? Is a non debt focus?
Speaker 1 (16:01):
Is it all the above?
Speaker 10 (16:02):
It's an EBITDA focus, So explaining to come, you know,
money that the that the company has left over, right,
take revenue, get rid of expenses. How much money is
left over at the end of the day. We're really
focused on kind of small to medium sized businesses doing
about one to five million dollars in ebitdah, so they
have to be cash flow positive. We're not just buying
businesses for the sake of a hope and a pipe dream.
Speaker 5 (16:22):
Right.
Speaker 10 (16:22):
That's the kind of first and foremost thing that we
look at and then we look at, Okay, what does
it look like when we take that business and put
it into our infrastructure. Are there additional cost savings? Is
their overlap? Is their growth and clients, cross selling, all
those other things that might exist.
Speaker 4 (16:35):
As a CEO and I'll I'll let Mike and Mary
get at you in a second here. But as a
CEO and I run a venture fund and a hedge
fund and have probably raised six hundred and fifty million
in my personal career for companies, I never understood to
this day, as a guy who's been in this business
for thirty five years, why in the world would you
use ebita when taxes and interest are real expenses and.
Speaker 1 (16:59):
It doesn't really give you the p espe sure what
money's left over the end to day?
Speaker 4 (17:01):
I ask every CEO this, unless Riot Larry Ellison this,
I've asked Steve Forbes this, I've asked every guy, every
captain of industry the same thing.
Speaker 1 (17:08):
And I and is it the same reason why you
don't care.
Speaker 4 (17:11):
In the doctor's office. The doctor doesn't care if their
scale is accurate. It's just a baseline to compare to.
Is it sort of the same thing?
Speaker 10 (17:17):
Look, I think that there also other variants. Is ebit
does unique to each business?
Speaker 1 (17:22):
Right?
Speaker 10 (17:22):
What our maybe carry forward losses might be and how
that might affect your stuff without getting two technical is
going to be different business to business. There's by the way,
I'm not an accountant. There's all kinds of things that
go into how you address that, So we choose that
as a metric that's kind of a baseline that is
unique to that point.
Speaker 1 (17:37):
Which is which is a fair answer? I think?
Speaker 4 (17:39):
I think, uh, I think Larry Elson said the same thing.
He says, Look, it's just a comparitor that everybody uses.
It doesn't matter that interests and taxes are real expenses.
Everybody's doing the same thing. So let's just use that
as our baseline.
Speaker 2 (17:53):
Claud Zadano, the CEO of on Our Holding Corporation ticker
symbol is O n AR, actually saw even a on Broadway.
Speaker 1 (18:00):
It was awesome.
Speaker 2 (18:03):
How tough is it not to be laying there wake
at night going, oh my god, we should be going
after this, We should going out? Is it? Do you
have to keep the rains kind of pulled back a
lot of times?
Speaker 1 (18:12):
Or is it? Yeah, how does that work?
Speaker 10 (18:14):
I think that's a good you know, it's a good question.
There's no shortage of opportunity right there are We probably
look at one hundred companies before we narrow that down
to twenty five, where that we now aw that down
to five that we hopefully maybe can get down to one.
Speaker 1 (18:26):
That is literally the volume.
Speaker 10 (18:28):
So it's really you know, it's it's making an investment,
a bet on which company is going to be the
most accretive for us in the long run. And that's
I think the harder thing. It's not finding the companies.
It's really just trying to sort through them.
Speaker 9 (18:40):
And are you focused on healthcare and also digital marketing?
Speaker 1 (18:45):
Yes? Yes, So those are our two core verticals.
Speaker 10 (18:48):
We also have a third vertical, which is what we
call experiential marketing, which is really how brands come to
life in the physical space. It's a small part of
our business, but really the tip of the spear, if
you will, is our digital marketing business. So simply said,
how does somebody get an advertisement anywhere you might see
it online? In the digital space?
Speaker 4 (19:06):
No, it's interesting because I want to talk about the
labs and the marketing technology.
Speaker 1 (19:10):
When you come back to the break.
Speaker 4 (19:11):
Are you more passionate about the healthcare society you're more
passionate about digital market siders?
Speaker 3 (19:14):
Are they all the same? It's just like it's like
choosing a favorite kid.
Speaker 10 (19:17):
Look, I think at the end of the day, every
business we own is about how do we drive revenue
from middle market companies? Right, So there's different expertise at
the end of the day, it's data and return on
investment and how are we using technology to drive that?
Speaker 7 (19:29):
Right?
Speaker 1 (19:30):
So for me, the sector specificity.
Speaker 10 (19:32):
Isn't so important, it's really does this business actually drive
for the clients we work with?
Speaker 2 (19:37):
His name, claude zdano I said on Our Holding Corporation.
Speaker 1 (19:43):
Lots more to come with this, gentleman, not leave, you're
staying here talking about it here at the bar.
Speaker 2 (19:47):
Keep it right here on the Big.
Speaker 1 (19:48):
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I like it, hey exam rescue.
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Over one hundred and seventy five counturies all the ships
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thank you for what you do, what you've done for us.
That is the day Trader Trio otherwise known as the
DTT invest in the business. We are here as a
big B show rolls on for the lockdow Under Studios
at the Bar Pasta Mary. Our Executi producer is Greg
(22:03):
todd Rov and of course Sully.
Speaker 1 (22:05):
I got a question.
Speaker 4 (22:08):
If you talk about marketing technology that was not that
was not in our in our lexicon probably.
Speaker 3 (22:16):
Five years ago. How do you define marketing technology and
tell us about the business. Tell us what's the execut
guys are doing.
Speaker 10 (22:21):
Yeah, look, maybe maybe maybe not twenty years ago, but
I think you know, if you think about traditional marketing
was Hey, we used to buy a newspaper ad, a
magazine ad. Right Nowadays it's all about how technology helps
us be focused, laser focused, to get the advertisement to
the right end consumer. That's all it is, right, We're
just thinking about how do we do that more efficiently,
just like how chatchipet can help you write a essay
(22:43):
for your kids homework much easier.
Speaker 4 (22:45):
When we you and I talked last time last week,
I think it was about passive advertising. Active advertising. Yeah,
passive advertising when you're driving home listening to the carbon
cleaning commercial. Active advertising whused to come.
Speaker 1 (22:56):
Through a magazine. What do we call the current? What's what?
Speaker 3 (23:02):
Because I always thought radio king of all media.
Speaker 4 (23:07):
That lists to the same carbon cleaning ad for six
months in a row creates recall and recognition. But she
can't ever remember the name of damn thing. But you
can remember Winston tastes good.
Speaker 1 (23:18):
Like it should.
Speaker 4 (23:23):
Right there, like a cigarette should get jack too. But
so is the recall and recognition which is everything at
advertising now? Is that based upon frequency? Is it based
upon passive active or is it based upon the fact
that I mean, I remember being on TV twenty five
(23:43):
years ago saying, what do I need a website for it?
I'm on TV and something he realized, if you don't
use the entire spectrum of what's on the table, you're
losing money.
Speaker 10 (23:52):
Yeah, yeah, I think it's a combination of frequency in
right place, right time, right at the end of the day.
Average person takes three to six touch points of seeing
an advertisement the digital ecosystem, just specifically to transact, and
it's never usually the first time, right and so, and
by the way, that first time might be on Instagram,
but the second time might be somewhere different on your
(24:13):
CCTV or wherever it is that you might be.
Speaker 1 (24:16):
Seeing you know, that sort of thing.
Speaker 6 (24:18):
How did the whole you know, ask app not to track?
Thing that Apple put in place?
Speaker 1 (24:24):
How did that affect did you? What do you say
ask app?
Speaker 9 (24:26):
You know, every time you get a new app, it
says asked not to track.
Speaker 1 (24:30):
What does that mean?
Speaker 6 (24:31):
It means that marketers can't track your your.
Speaker 1 (24:35):
What the hell could are you? Then? Right?
Speaker 9 (24:38):
But they you know, because some.
Speaker 6 (24:39):
People didn't want to be tracked. But I'm of the
thought that I like to be tracked because I wanted.
Speaker 4 (24:44):
To because that I like, you're not gonna get You're
not gonna get you. You're gonna give us what was
that tequila company? You're gonna give us that, yeah, versus
the water company.
Speaker 5 (24:51):
Yeah.
Speaker 10 (24:51):
Look, there's there's this, I don't know, maybe a misconception.
Speaker 1 (24:54):
I get it.
Speaker 10 (24:54):
People want to control their data. They want to feel
that they have control over privacy. So at the end
of the day, a lot of that, a lot of
that came from this place of people being concerned that
somebody that their phone was listening to them, right, it
was tracking them.
Speaker 4 (25:10):
But at the end of the day, oh well, Claude's
Aadne is calling, We're here there's an ad for onar
But like the.
Speaker 10 (25:17):
Idea is, it's not that like we know it's any
individual person.
Speaker 1 (25:21):
Right.
Speaker 10 (25:21):
It's the same reason when a TV show used to
have all this data about how many homes and where
were the homes.
Speaker 4 (25:26):
We don't have Nielsen anymore, you don't have Arbitron anymore.
You know what it's about, and it's about touch points. Yeah, right,
so so you make it. That's a fantastic point. Arbitron
used to give out diaries for radio listeners. Remember when
the radio stations used to say, but if I passed
them coka all the time, so you kept them listening.
What time when you got your diary. Gret could tell
us better than anybody. When you got the diary, you
(25:47):
knew AMSX centtered cocoa. What time are you listening? Then
they gave out personal people meters, basically, what's set what's
in all of San Diego three million, three million population?
There's one hundred and twenty total. Yeah, that's statistically speaking,
they say, that's how they're doing it.
Speaker 2 (26:03):
What a true cross section.
Speaker 1 (26:04):
By the way, by way, when they compared.
Speaker 4 (26:07):
What people are actually listening to to their diaries, it
was not even close. So to your point, Arbitron tracts
radio and Nielsen tracks television, but those are gone the
way of the DODO because now it comes down to
it's called a CPM model, which means that like, for example,
we're one hundred and twenty five million TV homes, plus
we're everywhere else. Our advertisers paying the base of the
opportunity to watch, not necessarily who's watching now, NBC, ABC, CBS,
(26:30):
totally different story.
Speaker 1 (26:31):
That's how you have to sell those, isn't it a
little bit? Yeah?
Speaker 10 (26:33):
And then well it even gets more specific. Right, So
because most people say I don't care, I want customized ads,
I want things that actually I want, right, we're able
to dial it down way more specifically. We can say, uh,
men or women between the ages of this and this
located in this geography.
Speaker 1 (26:50):
Right, you don't have to be tracked for that.
Speaker 10 (26:53):
You're granular, yes, and incredibly specific. It can be based
on terms things you like, interactions and how long.
Speaker 9 (27:00):
It watched your video. I mean you can dieal what
does that matter?
Speaker 6 (27:04):
Because you may only see You may see like the
color and then you look at it for two seconds,
but then you bounce before the message has got across right.
Speaker 10 (27:11):
So yeah, So well it's about data points, right, And
the idea is you can kind of take these different
data points and start to build cohorts of people that
you want advertise to back to. Instead of just machine
gunning hoping somebody sees it and wants to buy your product,
you can give the right advertisement to somebody who actually
wants to buy your product at the right time.
Speaker 3 (27:27):
Okay, Jared our Emmy Award winning director Jared Coleman.
Speaker 4 (27:30):
Jared, can you bring up once again the screen that
showed their clientele on the big screen. You have a
question about about because I saw some I saw some
brands here like paser robas Wine.
Speaker 1 (27:37):
Yeah.
Speaker 4 (27:39):
What I want to know is there you go, So
you got You've got a number of brands, some pretty
well known up there, passer Robls Wine Country for example.
Do you dictate to them best practices in terms of
who they should reach or did they tell that to
you or how to describe sort of that relationship you
have a client?
Speaker 10 (27:55):
Yeah, so paser Roba's Wine Alliance basically there call it
a membership organization. All the top wineries hospitality organizations in
Paso and they want to attract people that want to
come visit Paso, right, and so we're targeting people within
driving distance, so San Diego, La San Francisco. But also
for example, where is there a direct flight to San
Luis and Bisco County? So maybe we're targeting people in Dallas.
Speaker 5 (28:15):
Right?
Speaker 10 (28:15):
Where are the other places that we're able to send
advertisers to? People that like wine, like hospitality, like good food,
and then you're starting to drive.
Speaker 1 (28:23):
So that's what we're doing.
Speaker 9 (28:23):
Also do income Yeah.
Speaker 10 (28:26):
You can in certain cases you can obviously depending on
the platform where we're running advertisements.
Speaker 2 (28:30):
Yes, how tired are you with the McCallan people.
Speaker 1 (28:36):
So look over to IQST.
Speaker 4 (28:40):
Yeah, different case, So talk about the metrics there versus
the that's a whole because you guys have to create,
you start.
Speaker 1 (28:46):
Over every time.
Speaker 9 (28:46):
What is IQST?
Speaker 10 (28:47):
Sorry, it's a global telecom business partnership.
Speaker 1 (28:50):
Yeah, they're also publicly traded.
Speaker 10 (28:52):
We have a unique partnership with them because we're both
kind of growing public companies. Uh, and so we're very
very close with them. We've been involved with them with
everything from even before running an advertisement. How are they
telling their story? Because they not too disimilar to us,
have made a lot of acquisitions. They've bought a lot
of different types of businesses and they're trying to figure
out how to communicate that to the world. Plus their
(29:12):
international business so they have offices and team in Europe,
the US, Central South America. So for us, we are
working with them as a holding company and their individual
businesses to kind of build that story and make sure
that advertisement gets to the right customer at.
Speaker 1 (29:26):
The right place. The twenty twenty five.
Speaker 4 (29:29):
Looks pretty good for you guys, as much as you
can talk to us and tell us what are you
looking most forward to for this year?
Speaker 10 (29:35):
Look, I think for this year, I can talk about
what we've announced already.
Speaker 7 (29:39):
Right.
Speaker 10 (29:39):
We announced a pretty exciting partnership last week with sam
nea'sarians SBEF Familiar. They own the mandra On Hotel. THAT'SLS Hotels.
They sold to a Cord for about nine hundred fifty
million a few years ago, right, Big Hotel Group, Restaurant Group.
Very excited working with them. We also announced an acquisition recently,
so it'll be the first we've been talking about doing
acquisitions for a year now.
Speaker 1 (29:58):
It'll be the first of hopefully.
Speaker 10 (30:00):
Any that we'll be talking about that are going to
help create more scale and more size to our business.
Speaker 3 (30:04):
Right, the UH goals goals for the next five years
is more acquisitions. I know you went Uplist to NASDAKS.
Speaker 1 (30:09):
Yeah. Yeah, So the goals to get the NASDAC.
Speaker 10 (30:11):
We want to do that in the old fashioned way
by having enough net income and good business to do it.
And so for us, we need scale to do that,
and so we're we're buying businesses to create scale that
we can you know, hopefully leverage as we go.
Speaker 1 (30:23):
Would you come back here every every day?
Speaker 5 (30:25):
Every day?
Speaker 1 (30:25):
I I could ask you one hundred thousand questions.
Speaker 4 (30:28):
All right, buddy, thank you so much for We're gonna
hear a lot more from him as we as we
move here.
Speaker 3 (30:32):
For the next few months.
Speaker 4 (30:33):
It's really really interesting to talk about holding companies, especially
in the healthcare, but also in this sort of marketing
strategy business because changing.
Speaker 1 (30:42):
It changes every day every day.
Speaker 2 (30:44):
Bought to Dano CEO on our holding Corporation of cours
Ter tick or symbol oh n A R.
Speaker 1 (30:50):
Please come back soon.
Speaker 2 (30:52):
We will be back soon.
Speaker 1 (30:53):
Keep it here much more. Big. This show to come, big,
big show rolls on.
Speaker 2 (31:08):
We are inside the loft Food hundred studios and so
lucky that those gentlemen you see right there on the screen,
the day Trader Trio are with us every single day
as well.
Speaker 1 (31:19):
Hopey you're all having a good day. Thanks for being
along for this crazy.
Speaker 2 (31:22):
Ride pasta bry for Godwin, Greg Tynor, Rob and of
course our main man Sully.
Speaker 1 (31:29):
Is that is that Leonard you're playing Leonard Skinner? Is
there a canner? Are you? Is there a reason we're
playing this one? Yeah?
Speaker 2 (31:37):
Big reason that Well, because the gentleman the founder of
a company called free Bird Spring Water Drink, freebird dot Com.
Speaker 1 (31:48):
I started going back, well, I see what you did there?
Speaker 3 (31:50):
Yeah, look at that, Look at that.
Speaker 2 (31:50):
Just kind of kind of weed together. But Jay Williams
is the founder, and we were going back and forth
on on actually LinkedIn, and he was making reference to
being a big rodeo guy and I found it quite hysterical.
And then I said, hey, what the hell, let's learn
about your company, Jay, And so he's decided to join
us here on the big big well.
Speaker 4 (32:09):
You know, Jay, he says, a rodio guy is a
bull rider and the nineteen point two ounces is because
that was his bull ride.
Speaker 1 (32:15):
Let me get to twenty Kuldjapal quitter Jay, how are
you man? Thanks for the time.
Speaker 8 (32:24):
I'm great, I'm great. Thanks for having me.
Speaker 4 (32:26):
Hey, So, okay, Freebird Southern Springwater. I got to tell
you that I think the most brilliant thing about what
you're doing. I've seen this only one other place is
putting spring water in a can, and this solves a.
Speaker 1 (32:41):
Ton of problems.
Speaker 4 (32:42):
A there's a taste issue and a taste profile that
comes with drinking out of a can. But also there's
this landfill thing. But talk about how you guys started.
What is Freebird?
Speaker 1 (32:50):
How do you get going?
Speaker 8 (32:52):
Yeah? Yeah, absolutely, Well.
Speaker 12 (32:54):
You know, I had an intrigue about the water business
and always thought that, uh, perhaps if I could come
up with an idea that I thought was worthwhile, that I.
Speaker 8 (33:05):
Would pursue it further.
Speaker 12 (33:07):
And I literally add an epiphany in the middle of
the night, four in the morning, wrote it all down
and tried to execute on the idea and and and
sort of the basis of that was, uh, spring water
in an aluminum can for the both the sustainability component
(33:28):
of it as well as of course, uh, the marketing elements,
which I think are pretty cool. And you know, with
the with the can, you obviously have a little bit
of a different field than a bottle.
Speaker 8 (33:38):
There, there's sort of a cool factor to it it.
Speaker 12 (33:42):
Uh, it's something that's very appealing to folks if maybe
they're out and not necessarily looking to uh to to
drink alcohol or a beer or whatnot, they can put
a free bird in their hand and feel like they're
they're fitting right in. And as it relates to the
product itself, we were able to secure a exclusive with
a a wonderful, amazing spring in the Blue Ridge Mountains
(34:09):
and actually the first time I ever tasted it, I
literally drank it out of the ground.
Speaker 8 (34:14):
That's some trust, right.
Speaker 1 (34:14):
There was that because it's called vodka springs.
Speaker 8 (34:17):
It was yeah, did you know? It was?
Speaker 1 (34:21):
Because we couldn't stop drinking it. It's amazing, right, and
you're so happy now.
Speaker 9 (34:29):
So, Jay, who's your target audience?
Speaker 6 (34:31):
You mentioned putting it in a can at a bar,
and I am not a drinker anymore, so I might.
Speaker 9 (34:39):
It looks like it, But I mean it sounds like
I might be your target audience.
Speaker 12 (34:42):
Yeah, yeah, absolutely, so I would say that there's it's
sort of a multifaceted approach.
Speaker 8 (34:48):
First of all, exactly what you said, there's.
Speaker 12 (34:50):
The you know, the current sort of environment where you know,
younger folks in particular aren't drinking alcohol as much as
they did before.
Speaker 8 (34:58):
So I think that gives us sort of an opportunity there.
Speaker 12 (35:03):
The sober curious is obviously a component of that, which
you know allows us to play into that audience for sure.
Speaker 8 (35:11):
And you know, having a can in your in your
hand rather than say, you know.
Speaker 12 (35:18):
A bottled water of one of the big boys that
I won't name, you know, there's just a feel to
it that I think some people resonate more with. And
as far as the target audience, you know, there's that
audience the sober curious or non alcoholic drinkers, there's your
blue collar guys. I mean one of our components to
(35:41):
to everything about our marketing is everyday heroes. And you know,
when I created the brand, I was thinking of sort
of nostalgic Americana, you know, uh, small towns, blue collar
everyday heroes, soccer moms, you know, uh tailgating sec football
games or what have you. So you know, the target
(36:02):
audience I think is is really America. To put it,
you know, put it frankly.
Speaker 2 (36:08):
Jay Williams is a founder of a free Bird a
spring water. Their website is drink freebird dot com. Jay,
What more or less is is the tiebreaker? What sets
you apart from everybody else?
Speaker 12 (36:20):
Well, I think probably you start with the can you know,
one of the inspirations for the brand was a brand
called Liquid Death, which I'm sure you're probably familiar with.
They've had a tremendous success story in less than six years.
They're worth over a billion dollars, so you know, you
can't argue with that. But what's happened in this category
(36:43):
is they basically created a new category of very brand
centric beverage.
Speaker 8 (36:48):
In particular, water is what they started with.
Speaker 12 (36:50):
Now they've branched out into many other products, but their
their category is one that they absolutely own and there
really isn't a numberumber two. You know, I'm from Atlanta,
so I'll talk about Coca Cola. Coca Cola when they started,
they owned their category. Until Pepsi came along, there really
(37:10):
wasn't a legitimate number two player. And so we feel
the same about this category with Liquid Death effectively owning
the category. While there are certainly other canned beverages out there,
nobody has really threatened Liquid Death in any capacity. And
we believe that, you know, Liquid Death owns their audience
(37:32):
and they've done an absolutely amazing job of leaning into
that niche. But there's a whole lot of people out
there that would love to drink a beverage like Liquid Death,
but maybe not necessarily Liquid Death people.
Speaker 4 (37:45):
And you know, it's really funny you say that, Jay,
because when you had your Jerry Maguire moment, you thought
this our target audience is murca right. And I will
tell you when I see Liquid Death, the first thing
I thought was it's an energy drink, and I stayed.
Speaker 1 (38:01):
Away from it for years.
Speaker 4 (38:03):
And the point is is that as popular as they are,
and of course it's I I believe it's sort of
the same reason that pitbulls are popular with a certain organization.
I think you're onto something here because look, uh, nobody's
challenge papu plap, paps.
Speaker 1 (38:15):
Flue ribbon until Miller came along.
Speaker 4 (38:18):
I seriously, if if you think it terms of and
and so, it's not about originality, it's about better execution
or different execution, or maybe understanding that one size does
not fit all here was is that?
Speaker 1 (38:29):
Is that a fair assessment?
Speaker 8 (38:31):
It's a very fair assesgment. Assessment. You know, I always
say my mother would never drink a liquid death. I
actually don't know that my mother knows what a liquid
death is.
Speaker 9 (38:39):
I won't drink it for that reason.
Speaker 8 (38:42):
And then my wife.
Speaker 12 (38:45):
Also will not drink a liquid death because she just
doesn't want to walk around with that in her hand.
Speaker 8 (38:50):
Our ours, on the other hand, is much more gender.
Speaker 12 (38:53):
Neutral, and it's it's again, it's a it's it's about America,
it's it's for you.
Speaker 8 (38:57):
That's the way I look at.
Speaker 1 (38:58):
It so today.
Speaker 4 (38:59):
Plus the other thing is, you know, if you need
plausible deniabilities you're mad at somebody, don't buy them a
candle liquid death right before you whack.
Speaker 8 (39:04):
Them, right exactly, Yeah, very good point.
Speaker 2 (39:08):
Jaca Williams is the founder of Freebird Springwater Drink frebird
dot com.
Speaker 1 (39:13):
Jam please go back on the er play.
Speaker 10 (39:18):
Taking away of time.
Speaker 1 (39:19):
Speaking of time, we are out of it today. Thanks
you everybody for makes the show. Pup
Big.
Speaker 2 (00:03):
This show rolls on in over one hundred and seventy
five countries. All the ships at sea on the American
Forces Network is always we appreciate what the men and
women of the United States Armed Forces are doing.
Speaker 1 (00:16):
What they've done for us.
Speaker 2 (00:17):
Costume Mary for Goblin, Greg Todd, Robin.
Speaker 3 (00:19):
Of course, so and how it conscious with us.
Speaker 1 (00:21):
Soho.
Speaker 4 (00:22):
We talked about market cap being evaluation of a company.
So if you have an increase in market cap, companies
increase in value. The other way of evaluating a company.
Sometimes it's accurate, sometimes it's not, but it is what
it is. You know, when you've got low share price times,
I'll say, shares, the company's worth less. Howie, how much
market cap has the S and P five hundred in
(00:43):
total lost since middle of February.
Speaker 5 (00:47):
Yeah, so just since February nineteenth, it's been five trillion
dollars in overall and in the whole economy's market cap
so to speak.
Speaker 2 (00:56):
All right, we're bringing it down. That's what Trump said
he was going to do.
Speaker 6 (00:59):
Hey didn't Eli must say that. I don't know, I
remember if it was December or January. He said it's
going to get worse before.
Speaker 1 (01:05):
Yeah, because we were top heavy, the market was tought.
Speaker 4 (01:06):
The market was really top heavy in terms of look
at some point, what's hell.
Speaker 7 (01:13):
Let me just say, we've taken all of the post
election gains off the table. So we had the market
that we had. There was a big run up, and
now that governing is starting to happen, you see all
of that going away.
Speaker 4 (01:26):
But keep in mind this is strategic in my mind,
because if you look and see where the market was
last January where it is now, we're still in a
great spot compared to Latin too fair to a year ago.
Speaker 5 (01:34):
Oh really, it's true.
Speaker 7 (01:36):
We've had two twenty percent plus years in the market,
so not discounting that at all. The market does on
average go up ten percent though, and you know there
there is this concept of mean reversion and we should
expect probably not a twenty percent year this year.
Speaker 4 (01:51):
So my daughter Delaney, who is not in the financial business,
and she's you know, like many kids these days, she's
almost thirty.
Speaker 1 (01:58):
That's a kid that tells me howld we are. But
I always use this analogy that we.
Speaker 4 (02:04):
Were not in our age group politically aware when we
were in college, much.
Speaker 1 (02:08):
Like the kids are now.
Speaker 4 (02:09):
The kids these days and of course financially, I got
stock when I worked at Price Club which is now
called Costco, which helped me by my first house. I
learned about the stock market because of that. My daughter
Laney says, hey, should I buy stock now since the
market crashed. I said no, because just because something is
cheap doesn't mean it's not going to get cheaper. The
trend is your friend in this, Okay. You cannot time
(02:31):
the top or the bottom of the market. You've got
to use the trend up and the trend down in
terms of buying and shorting and so on and so forth.
And you should be a buy and holder here. Howie,
I believe this is strategic for a number of reasons
because Donald Trump did this last time. I believe Donald
Trump has two missions here. Number one, he is resolute
in his values on what he really wants to accomplish.
(02:52):
But this guy is smooth as a gravy sandwich, and
he's dumb as a fox. This guy knows exactly by
dropping the market down using tariffs another fifty percent on
stealing Canada this morning. He knows exactly what's going to happen,
and he'll do it at the right He'll do it
at the perfect time. When he removes the tariffs off
the table. You know what's gonna happen with the market
the minute there's a whisper that these tariffs are going
(03:12):
in the direction, he's going to look like a hero
and he knows.
Speaker 1 (03:15):
And listen, don't you believe that's not part of it?
Speaker 7 (03:18):
Howie Listen, I would just say that what tariffs, know, tariffs,
whatever the policy's going to be.
Speaker 8 (03:25):
You know what the.
Speaker 5 (03:26):
Market really hates is not knowing.
Speaker 7 (03:28):
So I think you're right that there will be a
lyft when certainty is achieved.
Speaker 5 (03:32):
But you have to also give the.
Speaker 7 (03:35):
Appearance of credibility and not saying and not leaving this
miasma over the market saying you know, anything could happen
at any time for the next four years. That's you
want to say. I am fighting for this win, I
want this. I'm going to be a wild, crazy ort
of the deal negotiator, and as soon as I get it,
we will have peace on earth with our niggers to
(03:56):
the north.
Speaker 4 (03:57):
Hey right, No, it's true, And I think I think yeah,
in the meantime of our knickers, not our neighbors are
gonna be south during this process, now having said that,
when I say just because somebody is chief doesn't mean
it's not going.
Speaker 3 (04:12):
To get cheaper.
Speaker 1 (04:13):
We are in an oversold condition right now.
Speaker 4 (04:16):
So when you get whipsaw action in the stock market, okay, overbought, oversold,
overbought oversold. There is a case to be said for
mitigating your risk, and that is caused by shorting stocks.
I would argue, Howie that again, if the trend is
your friend. In other words, when you see oil prices
going down, you could look at an exchange traded fund
(04:37):
like USO.
Speaker 3 (04:39):
And short that stock.
Speaker 4 (04:40):
If you see gold prices going up, you could you
could actually buy that stock because the trend is your
friend if you're doing individual stocks.
Speaker 1 (04:47):
But what shorting means is this, when.
Speaker 4 (04:50):
You buy a share of stock, the most you could
lose is the amount of money to pay for the
share of stock. So Mary's makeup line is one hundred
dollars a share. I'm gonna buy one share, I'm go
goat one hundred Dollars'm investing. Hope it's gonna bee hundred one.
Hope it's gonna be two hundred. But the most I
could lose is a hundred bucks, right Because moses there
lose cap. Now if Mary's Cosmetic Company is now goes
(05:12):
from one hundred down to eighty, and then she gave
me some bad earnings. Now we got tariffs on makeup
coming in. This stock is dropping down like a Dick
Cheney's hunting partner. Thank you very much. You can't sell
your house before you own it. You can't sell your
car before you own it. But you can sell securities.
(05:34):
You can sell stock. I can sell a hurst share
her stock before I own it. And let me tell
you how it works. I'm gonna go to the broker Greg.
I know I don't own Mary's Cosmetic Company stocksamble m
r y.
Speaker 1 (05:46):
I'd like to.
Speaker 4 (05:46):
Sell a share of her stock. That's fine selling. Here's
your hundred bucks. Okay, so Sex say this, say one
hundred dollars. I shorted a hundred bucks. By the way,
we got to sell this trade in a couple of days. Now,
what happens if that stock goes to eighty? Buy the
share back at eighty?
Speaker 1 (06:01):
Pretty much? How much money? I make? Twenty five bucks?
That's right. See what I'm saying here.
Speaker 4 (06:05):
I borrowed the shares, sold them bottom back cheaper, made
money that's how orderly markets.
Speaker 2 (06:11):
Work, questions Sarah, Yes, sir, what happens though, when the
stock goes.
Speaker 1 (06:16):
Well, they're in lives rob my friend.
Speaker 4 (06:19):
Because if the most I could lose by buying a
sheriff's stock is one hundred bucks, what's the most I
could lose if I short a sheriff's stock?
Speaker 1 (06:27):
Infinite?
Speaker 2 (06:28):
Exactly?
Speaker 4 (06:28):
If the stock is so Suddenly the Kardashians come in
and announced Mary's cosmetic cline is the greatest in the world.
It goes to ten thousand dollars a share. Whoops, I
gotta buy that shareback and settle.
Speaker 1 (06:40):
Howie? Is that about? Is that about how shorts? Shorts work?
Speaker 5 (06:44):
Listen, I couldn't have said it better myself.
Speaker 7 (06:47):
And yeah, they're they make it very clear if you short,
you are on the hook for infinite downside.
Speaker 4 (06:54):
Now, now there is this really interesting thing if because
some are some really look at there's there's been firms
in the past that have made a living and there
are still firms that make a living at shorting stocks.
They look for stocks that they bet against. Okay, all
stocks have a group of investors they're gonna I mean,
institutions are gonna bet against like right now, people are
short and they're making money.
Speaker 1 (07:14):
Shorty. It's like I say, when.
Speaker 4 (07:17):
You see gas prices go up, buy a share of Texico.
If you're paying five bucks a gallon, but you buy
a share of Texico and this tax going up, you're
gonna make more money in the stock mark. Okay, you're
gonna mitigate those losses. The same thing happens with shorting.
But there is this kind of fun thing that happens
when people are abusive short selling, when they're kind of cheating,
and that's called a short squeeze.
Speaker 9 (07:36):
Was that the game stop situation?
Speaker 7 (07:38):
Uh?
Speaker 1 (07:39):
Yes, exactly right.
Speaker 4 (07:41):
So what happened was hedge funds were shorting, which they
should have been. They were mitigating their risk, and activist
investors came along and says they really didn't understand it
by the way.
Speaker 1 (07:52):
They thought it was a nefarious It wasn't nefarious.
Speaker 4 (07:54):
It it's like using the tax code, right, yeah, I
mean Amazon, target McDonald's, they don't pay any taxes.
Speaker 1 (07:59):
Yeah, neither to you.
Speaker 4 (08:01):
We're using the same tax cup. We're avoiding taxes just
like everybody else is. They just have more write offs
based upon our progressive tax cup. Well, even the fact
they didn't understand it didn't make any difference. How we right,
They just went out, we're gonna buy this sock. Is
what happens when you know hedge funds are shorting and
you're activists and you go buy, you're gonna lose your
short To talk about your nickers being south versus your
(08:23):
neighbors to the south and the north, That's what happened.
And these hedge funds, once again, Howie, I would argue
to your point in your research, these hedge funds are
net short all year. This is a perfect sort of
setup for what Mary just brought up.
Speaker 1 (08:39):
Is it not? Mean? It is?
Speaker 7 (08:41):
I mean you see a record breaking amount of put contracts,
which is another way to short, just as you explained.
And you see the hedge funds that have been short
all year. You know, they're typically considered smarter money or
some they have some insight that the retail market doesn't
the hedge funds do. So we're seeing signals that there
(09:02):
is a big game not game stock levels, but game
stop esque short squeeze that could be happening in the market.
When we see a correction like this, when we have
an event like terriffic clarification or.
Speaker 5 (09:16):
Just good earnings.
Speaker 7 (09:18):
In Vidia could do something I don't know what would
trigger it's there's many things that could. You are set
up for a possible short squeeze or short squeeze and
therefore a big rally in the general markets.
Speaker 1 (09:29):
Yea real quick, real quick, real quick.
Speaker 4 (09:31):
I want you to explain in thirty seconds or less.
There's a record number of contracts thirty million plus which.
Speaker 1 (09:39):
They're put contracts. Okay, yeah, what's and calls and options?
Speaker 4 (09:42):
Explain a put contract and a call real quickly for
those fls that understand it.
Speaker 7 (09:46):
Yeah, So a put contract is the right you are
buying the right to sell your stock at a certain price.
So people will buy put contract, then the stock will
go down and you are secure in your holder.
Speaker 4 (10:03):
They're betting against but they buy a put contact bet
against the marketing.
Speaker 1 (10:06):
Or the company. Right.
Speaker 4 (10:07):
Yeah, there's a record number of put contracts in the
markets right.
Speaker 5 (10:10):
Now, the marketing there's a short squeeze that couldn't.
Speaker 3 (10:13):
How we thought the president, come on, let's get a
pack on it.
Speaker 1 (10:16):
We're gonna be a billionaire you tomorrow. Wow, he's a
smart than god. You know. I love what he talked
about your nickers.
Speaker 9 (10:24):
To the north then him, are you well?
Speaker 4 (10:27):
I thought he was talking about your nickers were down
because you know you take it in the short so
secure shirt. Well, here's some neighbors to the north and
south because you're talking about tariff.
Speaker 1 (10:35):
I just understand.
Speaker 2 (10:37):
We promise we'll keep your short shock. We'll keep our
shop much more at the Big V Show after we
(11:07):
roll on from the loft one hundred studios. Hope everyone
is having a great day. As always, we really appreciate
you being along for the ride that is today. Trader Trio,
best three in a business, Baby no lessons, self taught
at the bar, Costa, Maryburg, Godwin, Dreg Totterov and of
course so no utter.
Speaker 4 (11:27):
Twenty five million TV homes strong, Mason went Ghostakos, Let's
not forget also tylecast On Radio and American Forces Network.
Speaker 3 (11:33):
And I've heard of seventy five countries and all.
Speaker 4 (11:34):
The siften seen Bloomberg Elfman SiO fifteen million homes hold
off and yes I told you about.
Speaker 1 (11:41):
Some new distribution.
Speaker 3 (11:44):
Bloomberg EU is finally in the can.
Speaker 1 (11:46):
Hello, it will be.
Speaker 3 (11:47):
There twenty twenty.
Speaker 1 (11:50):
Next fine, Uh, who you haven't studios right? Oh look
who we have no Claude now come on? Or now?
Is it Zidano? Is it Za now? Or is it
this is Claude? Can you buy me a vol z
is what we like to come? Michael?
Speaker 2 (12:04):
Would you like to do the introduction CEO of on
our holding corporation? Of course they're ticker symbol O N
A R O.
Speaker 1 (12:12):
You don't want to start. First of all, great to
have you in the studio, Thanks for having me, Thanks
for flying the YPO colors.
Speaker 3 (12:18):
If you know what I mean, you do.
Speaker 4 (12:22):
The last time you're in the air, I got a
bunch of email about and this is and this is
interesting about the show that's been on for almost thirty years.
We have the highest technical trader that understands moving average, convergence, divergence,
so cassic oscillators, releave strength indicators, and they understand everything
about the market. We also have Johnny lunchbucket, some of
our military audience that doesn't know what it means when
I say the dows up, dows down, so on and
(12:43):
so forth.
Speaker 3 (12:43):
What is the dow?
Speaker 4 (12:44):
You talked about a holding company? I got those emails
last week. What's the holding company? So let's before we
get to your company, the labs and marketing, technology everything.
Speaker 1 (12:53):
What's what is it as a CEO of public company?
What is a holding company? Top down? Yeah?
Speaker 10 (12:58):
Look, holding company just fancy way of saying a business
that ow't a bunch of other businesses.
Speaker 1 (13:03):
Right.
Speaker 10 (13:04):
For us, that means specifically technology marketing focused businesses, and
we're in three different sectors, the two biggest being digital
and healthcare. But it just means we kind of own
and operate those businesses within a larger platform, and there's
benefits to doing that.
Speaker 4 (13:19):
Is this what you and I used to call vertical
integration where you're buying businesses that help other businesses?
Speaker 10 (13:24):
Now, yeah, well so that's part of our m and
a strategy, part of the acquisition strategy we're doing is
to kind of vertically integrate businesses that we own already.
But as a holding company, you might want horizontal integration, right.
You might own different businesses where you can cross sell services,
you can have one insurance policy, one shared benefits. So
there's a lot of kind of upside in putting those
(13:45):
companies together under one roof.
Speaker 4 (13:47):
You know, what's interesting is the reason companies go public
is really twofold, actually three fold. They want to Sometimes
on an IPO, they want to ring the bell, they
want to get some cash in the business, But mainly
it's for access to capital and for using stock for
currency for acquisitions, meaning that instead of paying cash for
an upcoming business or something that you see value in,
(14:08):
you can use stock for currency as part of the deal.
Once you make that deal, okay, most CEOs are going
to go in there and say hello to their best
clients in the new company. They're gonna cut the fat
and they're gonna try to integrate. What's your strategy when
you see something that because I know this is what
you do. I mean, this is your secret sauce.
Speaker 10 (14:27):
Yeah, Look, it varies business to business, right, I think
at the end of the day, Yes, you're right, we're
using public currency to make those acquisitions mostly because we
believe there's great businesses out there that kind of adding
them together with us is going to create more value
for them in the long run because hopefully our stock
goes up and so they're trading kind of their equity
for stock and what we're doing, and then.
Speaker 1 (14:46):
So they're believing in you as much as you're believing
in them.
Speaker 10 (14:48):
Absolutely, Yeah, there's definitely that's there.
Speaker 4 (14:50):
I think one of the things we have to talk
about is the pipeline before we get to the granular
about what you guys do. I want to spend a
couple segments with here today on that. When you look
at I'm sure you got guys calling every day about
you know. I mean, you're like a venture firm. Basically,
people are pitching you all the time. What are the
key metrics and I mean what are the what are
(15:11):
the no sale type deals and no way, what are
the ones that what's the unicorn?
Speaker 10 (15:15):
Look, the simple thing is you want businesses that don't
want to sell right. Somebody maybe who's trying to sell
right is kind of being shopped all around the block
and they're looking for their path out. Ideally, you're trying
to find business that don't need to sell or don't
want to sell right. You want to be able to
find that opportunity of that business that Scott that's doing
a good job running their own company and where we say, hey,
look we think there's something special about what they do.
(15:38):
It aligns with what our focus is, and we think
by adding them to our business, we're going to grow right.
And that's really the idea everything is about growth for
us and being able to kind of find those right
unbanked kind of diamonds in the rough and being able
to make strategic acquisitions to bring them into our fold
to help grow the business.
Speaker 4 (15:55):
Metrics for looking at the businesses. Is it a management focus,
is it a revenue focus? Is a non debt focus?
Speaker 1 (16:01):
Is it all the above?
Speaker 10 (16:02):
It's an EBITDA focus, So explaining to come, you know,
money that the that the company has left over, right,
take revenue, get rid of expenses. How much money is
left over at the end of the day. We're really
focused on kind of small to medium sized businesses doing
about one to five million dollars in ebitdah, so they
have to be cash flow positive. We're not just buying
businesses for the sake of a hope and a pipe dream.
Speaker 5 (16:22):
Right.
Speaker 10 (16:22):
That's the kind of first and foremost thing that we
look at and then we look at, Okay, what does
it look like when we take that business and put
it into our infrastructure. Are there additional cost savings? Is
their overlap? Is their growth and clients, cross selling, all
those other things that might exist.
Speaker 4 (16:35):
As a CEO and I'll I'll let Mike and Mary
get at you in a second here. But as a
CEO and I run a venture fund and a hedge
fund and have probably raised six hundred and fifty million
in my personal career for companies, I never understood to
this day, as a guy who's been in this business
for thirty five years, why in the world would you
use ebita when taxes and interest are real expenses and.
Speaker 1 (16:59):
It doesn't really give you the p espe sure what
money's left over the end to day?
Speaker 4 (17:01):
I ask every CEO this, unless Riot Larry Ellison this,
I've asked Steve Forbes this, I've asked every guy, every
captain of industry the same thing.
Speaker 1 (17:08):
And I and is it the same reason why you
don't care.
Speaker 4 (17:11):
In the doctor's office. The doctor doesn't care if their
scale is accurate. It's just a baseline to compare to.
Is it sort of the same thing?
Speaker 10 (17:17):
Look, I think that there also other variants. Is ebit
does unique to each business?
Speaker 1 (17:22):
Right?
Speaker 10 (17:22):
What our maybe carry forward losses might be and how
that might affect your stuff without getting two technical is
going to be different business to business. There's by the way,
I'm not an accountant. There's all kinds of things that
go into how you address that, So we choose that
as a metric that's kind of a baseline that is
unique to that point.
Speaker 1 (17:37):
Which is which is a fair answer? I think?
Speaker 4 (17:39):
I think, uh, I think Larry Elson said the same thing.
He says, Look, it's just a comparitor that everybody uses.
It doesn't matter that interests and taxes are real expenses.
Everybody's doing the same thing. So let's just use that
as our baseline.
Speaker 2 (17:53):
Claud Zadano, the CEO of on Our Holding Corporation ticker
symbol is O n AR, actually saw even a on Broadway.
Speaker 1 (18:00):
It was awesome.
Speaker 2 (18:03):
How tough is it not to be laying there wake
at night going, oh my god, we should be going
after this, We should going out? Is it? Do you
have to keep the rains kind of pulled back a
lot of times?
Speaker 1 (18:12):
Or is it? Yeah, how does that work?
Speaker 10 (18:14):
I think that's a good you know, it's a good question.
There's no shortage of opportunity right there are We probably
look at one hundred companies before we narrow that down
to twenty five, where that we now aw that down
to five that we hopefully maybe can get down to one.
Speaker 1 (18:26):
That is literally the volume.
Speaker 10 (18:28):
So it's really you know, it's it's making an investment,
a bet on which company is going to be the
most accretive for us in the long run. And that's
I think the harder thing. It's not finding the companies.
It's really just trying to sort through them.
Speaker 9 (18:40):
And are you focused on healthcare and also digital marketing?
Speaker 1 (18:45):
Yes? Yes, So those are our two core verticals.
Speaker 10 (18:48):
We also have a third vertical, which is what we
call experiential marketing, which is really how brands come to
life in the physical space. It's a small part of
our business, but really the tip of the spear, if
you will, is our digital marketing business. So simply said,
how does somebody get an advertisement anywhere you might see
it online? In the digital space?
Speaker 4 (19:06):
No, it's interesting because I want to talk about the
labs and the marketing technology.
Speaker 1 (19:10):
When you come back to the break.
Speaker 4 (19:11):
Are you more passionate about the healthcare society you're more
passionate about digital market siders?
Speaker 3 (19:14):
Are they all the same? It's just like it's like
choosing a favorite kid.
Speaker 10 (19:17):
Look, I think at the end of the day, every
business we own is about how do we drive revenue
from middle market companies? Right, So there's different expertise at
the end of the day, it's data and return on
investment and how are we using technology to drive that?
Speaker 7 (19:29):
Right?
Speaker 1 (19:30):
So for me, the sector specificity.
Speaker 10 (19:32):
Isn't so important, it's really does this business actually drive
for the clients we work with?
Speaker 2 (19:37):
His name, claude zdano I said on Our Holding Corporation.
Speaker 1 (19:43):
Lots more to come with this, gentleman, not leave, you're
staying here talking about it here at the bar.
Speaker 2 (19:47):
Keep it right here on the Big.
Speaker 1 (19:48):
Big Show, right back LAFT one hundred Studios.
Speaker 4 (20:06):
The Big Biz Show and our affiliates and our hosts
are not registered investment advisors or broker dealers.
Speaker 7 (20:14):
Our show hosts make no commitment that the purchase of
securities of companies profiled or otherwise mentioned in our.
Speaker 4 (20:19):
Programming are suitable or advisable for any person, or than
an investment in such securities will be profitable.
Speaker 11 (20:24):
In general, given the nature of the company's profile and
the lack of an active trading market for the securities,
investing is highly speculative.
Speaker 1 (20:32):
It carries a certain high degree of risk.
Speaker 11 (20:34):
We profile selected publicly traded and privately held companies on our.
Speaker 4 (20:38):
Program Most of these companies that we profile have provided
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Speaker 2 (20:47):
From time to time, we sell shares of the company's
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Speaker 1 (20:56):
Never sell stocks.
Speaker 12 (20:57):
If we are speaking about interviewing or covering up public
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Specific questions on compensation can be obtained by contacting producer
at selliendgroup dot com.
Speaker 4 (21:13):
Listeners should verify all claims and do their own due
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As mentioned on this.
Speaker 11 (21:18):
Program, investing in securities is speculatives and carries a high
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Speaker 4 (21:22):
We encourage our investors to invest carefully and read the
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Speaker 11 (21:27):
Securities and Exchange Commission at SEC dot gov and or
the Financial Industry Regulatory Authority FINRA at www dot finra
dot org.
Speaker 1 (21:38):
I like it, hey exam rescue.
Speaker 2 (21:41):
Over one hundred and seventy five counturies all the ships
to sea on the American Forces Network. As always to
the brave aid and women of the United States Arnedforces,
thank you for what you do, what you've done for us.
That is the day Trader Trio otherwise known as the
DTT invest in the business. We are here as a
big B show rolls on for the lockdow Under Studios
at the Bar Pasta Mary. Our Executi producer is Greg
(22:03):
todd Rov and of course Sully.
Speaker 1 (22:05):
I got a question.
Speaker 4 (22:08):
If you talk about marketing technology that was not that
was not in our in our lexicon probably.
Speaker 3 (22:16):
Five years ago. How do you define marketing technology and
tell us about the business. Tell us what's the execut
guys are doing.
Speaker 10 (22:21):
Yeah, look, maybe maybe maybe not twenty years ago, but
I think you know, if you think about traditional marketing
was Hey, we used to buy a newspaper ad, a
magazine ad. Right Nowadays it's all about how technology helps
us be focused, laser focused, to get the advertisement to
the right end consumer. That's all it is, right, We're
just thinking about how do we do that more efficiently,
just like how chatchipet can help you write a essay
(22:43):
for your kids homework much easier.
Speaker 4 (22:45):
When we you and I talked last time last week,
I think it was about passive advertising. Active advertising. Yeah,
passive advertising when you're driving home listening to the carbon
cleaning commercial. Active advertising whused to come.
Speaker 1 (22:56):
Through a magazine. What do we call the current? What's what?
Speaker 3 (23:02):
Because I always thought radio king of all media.
Speaker 4 (23:07):
That lists to the same carbon cleaning ad for six
months in a row creates recall and recognition. But she
can't ever remember the name of damn thing. But you
can remember Winston tastes good.
Speaker 1 (23:18):
Like it should.
Speaker 4 (23:23):
Right there, like a cigarette should get jack too. But
so is the recall and recognition which is everything at
advertising now? Is that based upon frequency? Is it based
upon passive active or is it based upon the fact
that I mean, I remember being on TV twenty five
(23:43):
years ago saying, what do I need a website for it?
I'm on TV and something he realized, if you don't
use the entire spectrum of what's on the table, you're
losing money.
Speaker 10 (23:52):
Yeah, yeah, I think it's a combination of frequency in
right place, right time, right at the end of the day.
Average person takes three to six touch points of seeing
an advertisement the digital ecosystem, just specifically to transact, and
it's never usually the first time, right and so, and
by the way, that first time might be on Instagram,
but the second time might be somewhere different on your
(24:13):
CCTV or wherever it is that you might be.
Speaker 1 (24:16):
Seeing you know, that sort of thing.
Speaker 6 (24:18):
How did the whole you know, ask app not to track?
Thing that Apple put in place?
Speaker 1 (24:24):
How did that affect did you? What do you say
ask app?
Speaker 9 (24:26):
You know, every time you get a new app, it
says asked not to track.
Speaker 1 (24:30):
What does that mean?
Speaker 6 (24:31):
It means that marketers can't track your your.
Speaker 1 (24:35):
What the hell could are you? Then? Right?
Speaker 9 (24:38):
But they you know, because some.
Speaker 6 (24:39):
People didn't want to be tracked. But I'm of the
thought that I like to be tracked because I wanted.
Speaker 4 (24:44):
To because that I like, you're not gonna get You're
not gonna get you. You're gonna give us what was
that tequila company? You're gonna give us that, yeah, versus
the water company.
Speaker 5 (24:51):
Yeah.
Speaker 10 (24:51):
Look, there's there's this, I don't know, maybe a misconception.
Speaker 1 (24:54):
I get it.
Speaker 10 (24:54):
People want to control their data. They want to feel
that they have control over privacy. So at the end
of the day, a lot of that, a lot of
that came from this place of people being concerned that
somebody that their phone was listening to them, right, it
was tracking them.
Speaker 4 (25:10):
But at the end of the day, oh well, Claude's
Aadne is calling, We're here there's an ad for onar
But like the.
Speaker 10 (25:17):
Idea is, it's not that like we know it's any
individual person.
Speaker 1 (25:21):
Right.
Speaker 10 (25:21):
It's the same reason when a TV show used to
have all this data about how many homes and where
were the homes.
Speaker 4 (25:26):
We don't have Nielsen anymore, you don't have Arbitron anymore.
You know what it's about, and it's about touch points. Yeah, right,
so so you make it. That's a fantastic point. Arbitron
used to give out diaries for radio listeners. Remember when
the radio stations used to say, but if I passed
them coka all the time, so you kept them listening.
What time when you got your diary. Gret could tell
us better than anybody. When you got the diary, you
(25:47):
knew AMSX centtered cocoa. What time are you listening? Then
they gave out personal people meters, basically, what's set what's
in all of San Diego three million, three million population?
There's one hundred and twenty total. Yeah, that's statistically speaking,
they say, that's how they're doing it.
Speaker 2 (26:03):
What a true cross section.
Speaker 1 (26:04):
By the way, by way, when they compared.
Speaker 4 (26:07):
What people are actually listening to to their diaries, it
was not even close. So to your point, Arbitron tracts
radio and Nielsen tracks television, but those are gone the
way of the DODO because now it comes down to
it's called a CPM model, which means that like, for example,
we're one hundred and twenty five million TV homes, plus
we're everywhere else. Our advertisers paying the base of the
opportunity to watch, not necessarily who's watching now, NBC, ABC, CBS,
(26:30):
totally different story.
Speaker 1 (26:31):
That's how you have to sell those, isn't it a
little bit? Yeah?
Speaker 10 (26:33):
And then well it even gets more specific. Right, So
because most people say I don't care, I want customized ads,
I want things that actually I want, right, we're able
to dial it down way more specifically. We can say, uh,
men or women between the ages of this and this
located in this geography.
Speaker 1 (26:50):
Right, you don't have to be tracked for that.
Speaker 10 (26:53):
You're granular, yes, and incredibly specific. It can be based
on terms things you like, interactions and how long.
Speaker 9 (27:00):
It watched your video. I mean you can dieal what
does that matter?
Speaker 6 (27:04):
Because you may only see You may see like the
color and then you look at it for two seconds,
but then you bounce before the message has got across right.
Speaker 10 (27:11):
So yeah, So well it's about data points, right, And
the idea is you can kind of take these different
data points and start to build cohorts of people that
you want advertise to back to. Instead of just machine
gunning hoping somebody sees it and wants to buy your product,
you can give the right advertisement to somebody who actually
wants to buy your product at the right time.
Speaker 3 (27:27):
Okay, Jared our Emmy Award winning director Jared Coleman.
Speaker 4 (27:30):
Jared, can you bring up once again the screen that
showed their clientele on the big screen. You have a
question about about because I saw some I saw some
brands here like paser robas Wine.
Speaker 1 (27:37):
Yeah.
Speaker 4 (27:39):
What I want to know is there you go, So
you got You've got a number of brands, some pretty
well known up there, passer Robls Wine Country for example.
Do you dictate to them best practices in terms of
who they should reach or did they tell that to
you or how to describe sort of that relationship you
have a client?
Speaker 10 (27:55):
Yeah, so paser Roba's Wine Alliance basically there call it
a membership organization. All the top wineries hospitality organizations in
Paso and they want to attract people that want to
come visit Paso, right, and so we're targeting people within
driving distance, so San Diego, La San Francisco. But also
for example, where is there a direct flight to San
Luis and Bisco County? So maybe we're targeting people in Dallas.
Speaker 5 (28:15):
Right?
Speaker 10 (28:15):
Where are the other places that we're able to send
advertisers to? People that like wine, like hospitality, like good food,
and then you're starting to drive.
Speaker 1 (28:23):
So that's what we're doing.
Speaker 9 (28:23):
Also do income Yeah.
Speaker 10 (28:26):
You can in certain cases you can obviously depending on
the platform where we're running advertisements.
Speaker 2 (28:30):
Yes, how tired are you with the McCallan people.
Speaker 1 (28:36):
So look over to IQST.
Speaker 4 (28:40):
Yeah, different case, So talk about the metrics there versus
the that's a whole because you guys have to create,
you start.
Speaker 1 (28:46):
Over every time.
Speaker 9 (28:46):
What is IQST?
Speaker 10 (28:47):
Sorry, it's a global telecom business partnership.
Speaker 1 (28:50):
Yeah, they're also publicly traded.
Speaker 10 (28:52):
We have a unique partnership with them because we're both
kind of growing public companies. Uh, and so we're very
very close with them. We've been involved with them with
everything from even before running an advertisement. How are they
telling their story? Because they not too disimilar to us,
have made a lot of acquisitions. They've bought a lot
of different types of businesses and they're trying to figure
out how to communicate that to the world. Plus their
(29:12):
international business so they have offices and team in Europe,
the US, Central South America. So for us, we are
working with them as a holding company and their individual
businesses to kind of build that story and make sure
that advertisement gets to the right customer at.
Speaker 1 (29:26):
The right place. The twenty twenty five.
Speaker 4 (29:29):
Looks pretty good for you guys, as much as you
can talk to us and tell us what are you
looking most forward to for this year?
Speaker 10 (29:35):
Look, I think for this year, I can talk about
what we've announced already.
Speaker 7 (29:39):
Right.
Speaker 10 (29:39):
We announced a pretty exciting partnership last week with sam
nea'sarians SBEF Familiar. They own the mandra On Hotel. THAT'SLS Hotels.
They sold to a Cord for about nine hundred fifty
million a few years ago, right, Big Hotel Group, Restaurant Group.
Very excited working with them. We also announced an acquisition recently,
so it'll be the first we've been talking about doing
acquisitions for a year now.
Speaker 1 (29:58):
It'll be the first of hopefully.
Speaker 10 (30:00):
Any that we'll be talking about that are going to
help create more scale and more size to our business.
Speaker 3 (30:04):
Right, the UH goals goals for the next five years
is more acquisitions. I know you went Uplist to NASDAKS.
Speaker 1 (30:09):
Yeah. Yeah, So the goals to get the NASDAC.
Speaker 10 (30:11):
We want to do that in the old fashioned way
by having enough net income and good business to do it.
And so for us, we need scale to do that,
and so we're we're buying businesses to create scale that
we can you know, hopefully leverage as we go.
Speaker 1 (30:23):
Would you come back here every every day?
Speaker 5 (30:25):
Every day?
Speaker 1 (30:25):
I I could ask you one hundred thousand questions.
Speaker 4 (30:28):
All right, buddy, thank you so much for We're gonna
hear a lot more from him as we as we
move here.
Speaker 3 (30:32):
For the next few months.
Speaker 4 (30:33):
It's really really interesting to talk about holding companies, especially
in the healthcare, but also in this sort of marketing
strategy business because changing.
Speaker 1 (30:42):
It changes every day every day.
Speaker 2 (30:44):
Bought to Dano CEO on our holding Corporation of cours
Ter tick or symbol oh n A R.
Speaker 1 (30:50):
Please come back soon.
Speaker 2 (30:52):
We will be back soon.
Speaker 1 (30:53):
Keep it here much more. Big. This show to come, big,
big show rolls on.
Speaker 2 (31:08):
We are inside the loft Food hundred studios and so
lucky that those gentlemen you see right there on the screen,
the day Trader Trio are with us every single day
as well.
Speaker 1 (31:19):
Hopey you're all having a good day. Thanks for being
along for this crazy.
Speaker 2 (31:22):
Ride pasta bry for Godwin, Greg Tynor, Rob and of
course our main man Sully.
Speaker 1 (31:29):
Is that is that Leonard you're playing Leonard Skinner? Is
there a canner? Are you? Is there a reason we're
playing this one? Yeah?
Speaker 2 (31:37):
Big reason that Well, because the gentleman the founder of
a company called free Bird Spring Water Drink, freebird dot Com.
Speaker 1 (31:48):
I started going back, well, I see what you did there?
Speaker 3 (31:50):
Yeah, look at that, Look at that.
Speaker 2 (31:50):
Just kind of kind of weed together. But Jay Williams
is the founder, and we were going back and forth
on on actually LinkedIn, and he was making reference to
being a big rodeo guy and I found it quite hysterical.
And then I said, hey, what the hell, let's learn
about your company, Jay, And so he's decided to join
us here on the big big well.
Speaker 4 (32:09):
You know, Jay, he says, a rodio guy is a
bull rider and the nineteen point two ounces is because
that was his bull ride.
Speaker 1 (32:15):
Let me get to twenty Kuldjapal quitter Jay, how are
you man? Thanks for the time.
Speaker 8 (32:24):
I'm great, I'm great. Thanks for having me.
Speaker 4 (32:26):
Hey, So, okay, Freebird Southern Springwater. I got to tell
you that I think the most brilliant thing about what
you're doing. I've seen this only one other place is
putting spring water in a can, and this solves a.
Speaker 1 (32:41):
Ton of problems.
Speaker 4 (32:42):
A there's a taste issue and a taste profile that
comes with drinking out of a can. But also there's
this landfill thing. But talk about how you guys started.
What is Freebird?
Speaker 1 (32:50):
How do you get going?
Speaker 8 (32:52):
Yeah? Yeah, absolutely, Well.
Speaker 12 (32:54):
You know, I had an intrigue about the water business
and always thought that, uh, perhaps if I could come
up with an idea that I thought was worthwhile, that I.
Speaker 8 (33:05):
Would pursue it further.
Speaker 12 (33:07):
And I literally add an epiphany in the middle of
the night, four in the morning, wrote it all down
and tried to execute on the idea and and and
sort of the basis of that was, uh, spring water
in an aluminum can for the both the sustainability component
(33:28):
of it as well as of course, uh, the marketing elements,
which I think are pretty cool. And you know, with
the with the can, you obviously have a little bit
of a different field than a bottle.
Speaker 8 (33:38):
There, there's sort of a cool factor to it it.
Speaker 12 (33:42):
Uh, it's something that's very appealing to folks if maybe
they're out and not necessarily looking to uh to to
drink alcohol or a beer or whatnot, they can put
a free bird in their hand and feel like they're
they're fitting right in. And as it relates to the
product itself, we were able to secure a exclusive with
a a wonderful, amazing spring in the Blue Ridge Mountains
(34:09):
and actually the first time I ever tasted it, I
literally drank it out of the ground.
Speaker 8 (34:14):
That's some trust, right.
Speaker 1 (34:14):
There was that because it's called vodka springs.
Speaker 8 (34:17):
It was yeah, did you know? It was?
Speaker 1 (34:21):
Because we couldn't stop drinking it. It's amazing, right, and
you're so happy now.
Speaker 9 (34:29):
So, Jay, who's your target audience?
Speaker 6 (34:31):
You mentioned putting it in a can at a bar,
and I am not a drinker anymore, so I might.
Speaker 9 (34:39):
It looks like it, But I mean it sounds like
I might be your target audience.
Speaker 12 (34:42):
Yeah, yeah, absolutely, so I would say that there's it's
sort of a multifaceted approach.
Speaker 8 (34:48):
First of all, exactly what you said, there's.
Speaker 12 (34:50):
The you know, the current sort of environment where you know,
younger folks in particular aren't drinking alcohol as much as
they did before.
Speaker 8 (34:58):
So I think that gives us sort of an opportunity there.
Speaker 12 (35:03):
The sober curious is obviously a component of that, which
you know allows us to play into that audience for sure.
Speaker 8 (35:11):
And you know, having a can in your in your
hand rather than say, you know.
Speaker 12 (35:18):
A bottled water of one of the big boys that
I won't name, you know, there's just a feel to
it that I think some people resonate more with. And
as far as the target audience, you know, there's that
audience the sober curious or non alcoholic drinkers, there's your
blue collar guys. I mean one of our components to
(35:41):
to everything about our marketing is everyday heroes. And you know,
when I created the brand, I was thinking of sort
of nostalgic Americana, you know, uh, small towns, blue collar
everyday heroes, soccer moms, you know, uh tailgating sec football
games or what have you. So you know, the target
(36:02):
audience I think is is really America. To put it,
you know, put it frankly.
Speaker 2 (36:08):
Jay Williams is a founder of a free Bird a
spring water. Their website is drink freebird dot com. Jay,
What more or less is is the tiebreaker? What sets
you apart from everybody else?
Speaker 12 (36:20):
Well, I think probably you start with the can you know,
one of the inspirations for the brand was a brand
called Liquid Death, which I'm sure you're probably familiar with.
They've had a tremendous success story in less than six years.
They're worth over a billion dollars, so you know, you
can't argue with that. But what's happened in this category
(36:43):
is they basically created a new category of very brand
centric beverage.
Speaker 8 (36:48):
In particular, water is what they started with.
Speaker 12 (36:50):
Now they've branched out into many other products, but their
their category is one that they absolutely own and there
really isn't a numberumber two. You know, I'm from Atlanta,
so I'll talk about Coca Cola. Coca Cola when they started,
they owned their category. Until Pepsi came along, there really
(37:10):
wasn't a legitimate number two player. And so we feel
the same about this category with Liquid Death effectively owning
the category. While there are certainly other canned beverages out there,
nobody has really threatened Liquid Death in any capacity. And
we believe that, you know, Liquid Death owns their audience
(37:32):
and they've done an absolutely amazing job of leaning into
that niche. But there's a whole lot of people out
there that would love to drink a beverage like Liquid Death,
but maybe not necessarily Liquid Death people.
Speaker 4 (37:45):
And you know, it's really funny you say that, Jay,
because when you had your Jerry Maguire moment, you thought
this our target audience is murca right. And I will
tell you when I see Liquid Death, the first thing
I thought was it's an energy drink, and I stayed.
Speaker 1 (38:01):
Away from it for years.
Speaker 4 (38:03):
And the point is is that as popular as they are,
and of course it's I I believe it's sort of
the same reason that pitbulls are popular with a certain organization.
I think you're onto something here because look, uh, nobody's
challenge papu plap, paps.
Speaker 1 (38:15):
Flue ribbon until Miller came along.
Speaker 4 (38:18):
I seriously, if if you think it terms of and
and so, it's not about originality, it's about better execution
or different execution, or maybe understanding that one size does
not fit all here was is that?
Speaker 1 (38:29):
Is that a fair assessment?
Speaker 8 (38:31):
It's a very fair assesgment. Assessment. You know, I always
say my mother would never drink a liquid death. I
actually don't know that my mother knows what a liquid
death is.
Speaker 9 (38:39):
I won't drink it for that reason.
Speaker 8 (38:42):
And then my wife.
Speaker 12 (38:45):
Also will not drink a liquid death because she just
doesn't want to walk around with that in her hand.
Speaker 8 (38:50):
Our ours, on the other hand, is much more gender.
Speaker 12 (38:53):
Neutral, and it's it's again, it's a it's it's about America,
it's it's for you.
Speaker 8 (38:57):
That's the way I look at.
Speaker 1 (38:58):
It so today.
Speaker 4 (38:59):
Plus the other thing is, you know, if you need
plausible deniabilities you're mad at somebody, don't buy them a
candle liquid death right before you whack.
Speaker 8 (39:04):
Them, right exactly, Yeah, very good point.
Speaker 2 (39:08):
Jaca Williams is the founder of Freebird Springwater Drink frebird
dot com.
Speaker 1 (39:13):
Jam please go back on the er play.
Speaker 10 (39:18):
Taking away of time.
Speaker 1 (39:19):
Speaking of time, we are out of it today. Thanks
you everybody for makes the show. Pup
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