August 28, 2025 • 22 mins
The NFL just dropped a fashion bombshell—Abercrombie & Fitch is now the Official Fashion Partner of the NFL. In this week’s episode of Black in Sports, we break down what this game-changing partnership really means for sports, culture, and style.
Why did the NFL choose A&F, a brand known for its classic American look? Why did Abercrombie decide now is the time to step into the football spotlight? And most importantly—who are the NFL fashion icons that will carry this partnership on their backs (and in their fits) this season? From tunnel walks to red carpets, we dive into which players are pushing the fashion envelope and how this deal could redefine the intersection of sports and lifestyle branding.
We’ll also unpack how collaborations like this elevate the league’s global presence, connect with Gen Z & Millennial audiences, and give players another platform to showcase individuality beyond the field.
Get ready—this NFL season isn’t just about touchdowns, it’s about runways and relevancy.
🎙️ Tap in to hear the culture, the style, and the business behind the NFL x Abercrombie & Fitch partnership.
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