Dr Todd Boyd | USC's Notorious PhD | "Don't Lose Your History" | S6 EP 16

We sit down with the legend, the scholar, and the cultural architect — Dr. Todd Boyd, professor at USC (University of Southern California) also known as “The Notorious Ph.D.” One of the most respected voices in sports, film, hip-hop, race, and American culture, Dr. Boyd brings a raw, intelligent, and unfiltered conversation that every fan of the culture needs to hear.

Born and raised in Detroit, Dr. Boyd reflects on how growing up in one of the most influential Black cities in America shaped his worldview. From the sound of Motown to the grit of the streets to the pride of a city that produces icons, Detroit built his mindset — and ultimately molded the cultural force he would become.

He opens up about his decision to attend The University of Iowa, revealing the unexpected reasons that pulled him away from home and the experiences that helped sharpen his voice as a thinker, writer, and observer of society.

Before the world knew him as a cultural critic, Dr. Boyd’s first love wasn’t film or academia — it was the sweet science. He breaks down how watching the artistry of boxing, especially the greatness of Muhammad Ali, shaped his sense of identity, resistance, performance, and Black excellence. Ali wasn’t just a fighter — he was the blueprint that inspired Boyd’s lifelong commitment to telling the truth through culture.

From there, he talks about how Dr. J (the other Dr. J — Julius Erving) inspired him to take his education further, ultimately pushing him toward earning his PhD. That moment of seeing Dr. J float through the air made him realize what was possible for a Black man with vision, talent, and discipline.

Throughout the episode, Dr. Boyd walks us through an extraordinary career that’s woven into the fabric of Black culture. From shaping conversations on ESPN and CNN… to writing some of the most important cultural analysis of the last few decades… to leaving an imprint on Black cinema. And yes — we go deep on “The Wood,” one of the beloved films he helped bring to life, and how its authenticity, humor, and heart reflected the real Black experience.

This episode is a blueprint for creators, storytellers, athletes, and anyone who cares about the culture. It’s academic, it’s real, it’s inspirational — and it’s filled with gems only Dr. Todd Boyd can deliver.
Turn this one all the way up — it’s a masterclass.

 More of Dr. Todd Boyd:
Instagram  ⁨@notoriousphd⁩  
Twitter/X: @DrToddBoyd  
Latest Book: https://www.amazon.com/Books-Todd-Boyd/s?rh=n%3A283155%2Cp_27%3ATodd%2BBoyd

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