October 9, 2025 • 23 mins
The King did it again… but this time, it wasn’t about basketball. 👀
LeBron James shook the internet (again) with what many thought would be another monumental career move — The Decision 2.0. But instead of announcing a trade, retirement, or a new superteam, fans were hit with a twist no one saw coming: it was all a Hennessy ad. 🥃🔥
In this episode of the Black in Sports Podcast, EJ & MH break down the biggest fake-out in sports media since “I’m taking my talents to South Beach.” From the buildup and media frenzy to the collective “wait, what?” across social media, we dive into what LeBron was really thinking with this viral marketing stunt.
Was it genius branding or tone-deaf déjà vu? Did LeBron learn from the backlash of his 2010 “Decision,” or is he still addicted to controlling the narrative his way? We unpack the psychology behind his moves, how marketing and athlete storytelling have evolved, and what this moment says about fame, power, and authenticity in 2025.
🎙️ Tap in as we discuss hype vs. history, brand vs. ball, and why LeBron’s every “decision” still captivates the world.
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