May 12, 2025 • 7 mins
In this episode of the Cafe & Networking Podcast, host Tom Reaoch interviews Adam Torres, co-founder of Mission Matters Media. They discuss the critical role of building a global community around a brand. Adam shares his journey from hosting networking meetings in Beverly Hills to creating a platform that has published over 400 authors and launched a podcast interviewing over 6,000 guests. Emphasizing storytelling and authenticity, Adam explains how personal connections and genuine communication attract and engage community members. The conversation highlights the irreplaceable value of human connection in business and offers insights into effective community engagement and content creation strategies.
https://askadamtorres.com https://www.linkedin.com/in/adamtorres8
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Listen on Apple Podcasts or Spotify
Café & Networking is Sponsored by FOCUSMI Market Intelligence, agricultural market research specialist in Brazil, https://www.focusmi.com
https://askadamtorres.com https://www.linkedin.com/in/adamtorres8
Follow Café & Networking Podcasts:
Listen on Apple Podcasts or Spotify
Café & Networking is Sponsored by FOCUSMI Market Intelligence, agricultural market research specialist in Brazil, https://www.focusmi.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
I'm Tom Ray. I'm promoting successful business experts connecting people
throughout the world from my podcast studio in Brazil, joining
USA from Los Angeles. Adam Torre's co founder of Mission
Matters Media, a media branding and book publishing agency dedicated
to amplifying voices of experts. So, Adam, why is building
(00:28):
a community around a brand so important? Hey?
Speaker 2 (00:32):
Tom, First, thanks so much for having me on the show.
And when I think about building a community around a brand,
Mission Matters as a whole. We started as a community.
The concept was simple. We helped multiple individuals to be
published in an anthology series. We used to meet at
the Beverly Wilshire Hotel in Beverly Hills, California, right off
(00:56):
of Rodalo Drive, and we'd meet there month Thursday per month,
and it was just kind of some buddies think about it,
just networking and just kind of talking, and at some
point that concept of doing a book together and then
promoting it together, that was developed and that's really where
the whole community was built out of, and since then
(01:17):
we published over four hundred authors. A podcast was launched
out of those same initial meetings that we were just
really hanging around with different referral partners and people that
we wanted to build with. And since then, I've done
over six thousand interviews and this year I'll do between
fifteen hundred and two thousand interviews. Tom. So, the community
is building. We reach a little over a million a month,
(01:40):
and I'll tell you it all started from community. We
didn't start with how are we going to make money
with this? Because I was in finance. I didn't have
this wasn't even supposed to.
Speaker 1 (01:48):
Be worried about everybody else's money, right.
Speaker 2 (01:50):
Well, it was another business. I was doing something different.
This was literally out of community. And so when others
are launching businesses or when they're creating something else, when
I think about what can't be replaced. You know, we
talked AI. We got technology, we have automations, We have
lots of things that can make products maybe faster, sometimes better,
(02:11):
sometimes cheaper, but you but the community component that you
can outsource. Community. Humans want connection, Humans want to be together,
they want to connect, and that's where I think anybody
that's launching a brand and or a business should be
thinking about community and how the community fits into that.
Speaker 1 (02:29):
To that point, what you're saying that is not simply
because it's not simple. But many expert enterprises just start
from a cup of coffee and people sitting around a table.
You know, that's where the ideas start flowing. And one
of the things I've always found in my life is
that to share ideas with people real people today can
(02:50):
share it with anything, but that really inspires everybody to
do something. And the community is a real community because
you're talking about Los Angeles or everybody Hills, But any corner,
any place, anywhere in the community, it's the people. It's
the neighborhood, it's or whatever. It's the corner store, it's
a grocery, and those are all things. It was a school,
it's the church. Things start there. Yeah, they expand so
(03:12):
that you know, keeping your hands around. And I think
your expansion, your your what you say on your podcast,
on your LinkedIn. You want to help a billion people.
There's a billion people out there, so to reach them
really is what you're doing. You have to keep reaching
and keep attracting. So I want to command you on
what you're doing. And the amplification of voices today has
(03:35):
become more relevant. You are a speaker. You everything that
you said, You're also a global speaker, right, yeah.
Speaker 2 (03:41):
Of course, uh huh. So my first I remember getting
booked for my first big gig when I was sent
to China on a speaking tour and I did multiple
cities there and that was all based off of the books.
So for anybody that I liked, one of the things
I like to do when I come on podcast is
I like to encourage others. Community is a big component,
but you got to get out there and tell your story.
How are you going to attract the right community members
(04:03):
if you don't share your story a book and creating
a book is a great way, or a podcast or
Instagram or TikTok, whatever you want to do, and however
you want to create content, like, you got to tell
your story one way or another if you want to
attract the right community members.
Speaker 1 (04:18):
And to the point of story and storytelling, people like
to hear. That's one of the things that in anywhere,
sitting around the table drinking your coffee, you're talking, listening
and hearing. You're not necessarily reading. I don't want to
take anything away from a book. I've written a book
and the same thing what I found, and I say
(04:39):
my book has always been my best business card. Yep,
and I never hope that people would read it. Actually,
they want to know if you have a book. Yeah,
and then they want to hire you to talk about
the book. There you go and your trip to China.
That's it. They want to hire you to go and
talk about your book. And that's you as an author
(05:01):
meets that's anybody like to hear the let's say, the
the more personal and intimate in the sense of, you know,
they want to a story is really how you feel.
They want to see if you're if you're smiling, if
you're happy, if you're nervous, if you're not. You just
want to see their authenticity.
Speaker 2 (05:21):
Oh yeah, you know.
Speaker 1 (05:22):
Authenticity just comes through seeing somebody or hearing watching anyway.
So the best way for our listeners to find you,
which are how many are there of them?
Speaker 2 (05:33):
So on the online pretty simple. So Missionmatters dot Com
is a big one. That's our company page. That's where
they can see all the different podcast content. On any
social media, I'm ask Adam Torres, so real simple. Whether
it's TikTok, whether it's Instagram, doesn't matter. Where you go,
ask Adam Torres. And if somebody's out there working on
(05:54):
a show, a book, a project. Semi d love to
hear what you're working on. I take pitches all the time,
So ask Adam Tours on Instagram or anywhere else TikTok,
and then finally ask Adam tors of course the website,
so you can find me across all of those channels.
Speaker 1 (06:09):
I mean, I'm looking again at your LinkedIn profile. I
see they're very up front. Is learn more about our community.
Clicking on that and get to a whole page of
more links. Now, but to the point of persons professionals
wanting to be a guest on one of your podcasts,
that's right up front. So it's all pretty dynamic and
pretty easy.
Speaker 2 (06:29):
Hey, that's so we try to make it easy for people, Tom,
come on guy, for people to find you, for people
to work with you.
Speaker 1 (06:35):
Gotta make it easy, Gotta make it you gotta and
keep it going. So that's that's the thing. Very good. Well,
thank you for being here today and sharing our time.
Thank you, Tom, appreciate you, and again for everybody. More
information about Adam Torris. It's a D A M. The
last name t O r R E s t O
r r ees. Find them on LinkedIn and as he said,
(06:57):
w w W ask Adam Torre's dot com. Ask Adamtorres
dot com. Cafe Networking sponsored by FOCUSMI, market Intelligence and
agricultural market research specialist in Brazil. More information at their site.
F O c U s m I dot com. Talk
to Tom, Talk to the World, Thanks for listening. Till
(07:18):
the next time here at Cafe and Networking podcast
I'm Tom Ray. I'm promoting successful business experts connecting people
throughout the world from my podcast studio in Brazil, joining
USA from Los Angeles. Adam Torre's co founder of Mission
Matters Media, a media branding and book publishing agency dedicated
to amplifying voices of experts. So, Adam, why is building
(00:28):
a community around a brand so important? Hey?
Speaker 2 (00:32):
Tom, First, thanks so much for having me on the show.
And when I think about building a community around a brand,
Mission Matters as a whole. We started as a community.
The concept was simple. We helped multiple individuals to be
published in an anthology series. We used to meet at
the Beverly Wilshire Hotel in Beverly Hills, California, right off
(00:56):
of Rodalo Drive, and we'd meet there month Thursday per month,
and it was just kind of some buddies think about it,
just networking and just kind of talking, and at some
point that concept of doing a book together and then
promoting it together, that was developed and that's really where
the whole community was built out of, and since then
(01:17):
we published over four hundred authors. A podcast was launched
out of those same initial meetings that we were just
really hanging around with different referral partners and people that
we wanted to build with. And since then, I've done
over six thousand interviews and this year I'll do between
fifteen hundred and two thousand interviews. Tom. So, the community
is building. We reach a little over a million a month,
(01:40):
and I'll tell you it all started from community. We
didn't start with how are we going to make money
with this? Because I was in finance. I didn't have
this wasn't even supposed to.
Speaker 1 (01:48):
Be worried about everybody else's money, right.
Speaker 2 (01:50):
Well, it was another business. I was doing something different.
This was literally out of community. And so when others
are launching businesses or when they're creating something else, when
I think about what can't be replaced. You know, we
talked AI. We got technology, we have automations, We have
lots of things that can make products maybe faster, sometimes better,
(02:11):
sometimes cheaper, but you but the community component that you
can outsource. Community. Humans want connection, Humans want to be together,
they want to connect, and that's where I think anybody
that's launching a brand and or a business should be
thinking about community and how the community fits into that.
Speaker 1 (02:29):
To that point, what you're saying that is not simply
because it's not simple. But many expert enterprises just start
from a cup of coffee and people sitting around a table.
You know, that's where the ideas start flowing. And one
of the things I've always found in my life is
that to share ideas with people real people today can
(02:50):
share it with anything, but that really inspires everybody to
do something. And the community is a real community because
you're talking about Los Angeles or everybody Hills, But any corner,
any place, anywhere in the community, it's the people. It's
the neighborhood, it's or whatever. It's the corner store, it's
a grocery, and those are all things. It was a school,
it's the church. Things start there. Yeah, they expand so
(03:12):
that you know, keeping your hands around. And I think
your expansion, your your what you say on your podcast,
on your LinkedIn. You want to help a billion people.
There's a billion people out there, so to reach them
really is what you're doing. You have to keep reaching
and keep attracting. So I want to command you on
what you're doing. And the amplification of voices today has
(03:35):
become more relevant. You are a speaker. You everything that
you said, You're also a global speaker, right, yeah.
Speaker 2 (03:41):
Of course, uh huh. So my first I remember getting
booked for my first big gig when I was sent
to China on a speaking tour and I did multiple
cities there and that was all based off of the books.
So for anybody that I liked, one of the things
I like to do when I come on podcast is
I like to encourage others. Community is a big component,
but you got to get out there and tell your story.
How are you going to attract the right community members
(04:03):
if you don't share your story a book and creating
a book is a great way, or a podcast or
Instagram or TikTok, whatever you want to do, and however
you want to create content, like, you got to tell
your story one way or another if you want to
attract the right community members.
Speaker 1 (04:18):
And to the point of story and storytelling, people like
to hear. That's one of the things that in anywhere,
sitting around the table drinking your coffee, you're talking, listening
and hearing. You're not necessarily reading. I don't want to
take anything away from a book. I've written a book
and the same thing what I found, and I say
(04:39):
my book has always been my best business card. Yep,
and I never hope that people would read it. Actually,
they want to know if you have a book. Yeah,
and then they want to hire you to talk about
the book. There you go and your trip to China.
That's it. They want to hire you to go and
talk about your book. And that's you as an author
(05:01):
meets that's anybody like to hear the let's say, the
the more personal and intimate in the sense of, you know,
they want to a story is really how you feel.
They want to see if you're if you're smiling, if
you're happy, if you're nervous, if you're not. You just
want to see their authenticity.
Speaker 2 (05:21):
Oh yeah, you know.
Speaker 1 (05:22):
Authenticity just comes through seeing somebody or hearing watching anyway.
So the best way for our listeners to find you,
which are how many are there of them?
Speaker 2 (05:33):
So on the online pretty simple. So Missionmatters dot Com
is a big one. That's our company page. That's where
they can see all the different podcast content. On any
social media, I'm ask Adam Torres, so real simple. Whether
it's TikTok, whether it's Instagram, doesn't matter. Where you go,
ask Adam Torres. And if somebody's out there working on
(05:54):
a show, a book, a project. Semi d love to
hear what you're working on. I take pitches all the time,
So ask Adam Tours on Instagram or anywhere else TikTok,
and then finally ask Adam tors of course the website,
so you can find me across all of those channels.
Speaker 1 (06:09):
I mean, I'm looking again at your LinkedIn profile. I
see they're very up front. Is learn more about our community.
Clicking on that and get to a whole page of
more links. Now, but to the point of persons professionals
wanting to be a guest on one of your podcasts,
that's right up front. So it's all pretty dynamic and
pretty easy.
Speaker 2 (06:29):
Hey, that's so we try to make it easy for people, Tom,
come on guy, for people to find you, for people
to work with you.
Speaker 1 (06:35):
Gotta make it easy, Gotta make it you gotta and
keep it going. So that's that's the thing. Very good. Well,
thank you for being here today and sharing our time.
Thank you, Tom, appreciate you, and again for everybody. More
information about Adam Torris. It's a D A M. The
last name t O r R E s t O
r r ees. Find them on LinkedIn and as he said,
(06:57):
w w W ask Adam Torre's dot com. Ask Adamtorres
dot com. Cafe Networking sponsored by FOCUSMI, market Intelligence and
agricultural market research specialist in Brazil. More information at their site.
F O c U s m I dot com. Talk
to Tom, Talk to the World, Thanks for listening. Till
(07:18):
the next time here at Cafe and Networking podcast
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