April 24, 2025 • 9 mins
Stand Out in a Crowded Market: Storytelling secrets with Reme Mancera, Personal Brand Strategist. Join host Tom Reaoch as he chats with Reme about leveraging storytelling to cut through the noise in competitive markets. Connect with Reme Mancera, identify your "10 Story Connectors" https://www.rememancera.com https://www.linkedin.com/in/reme-mancera-postigo
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Listen on Apple Podcasts or Spotify
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
I'm Tom Ree promoting successful business experts connecting people throughout
the world from my podcast studio in Brazil. Joining us
today from Malaga, Spain. Remy Mansea, personal brand story strategist. So, Remy,
how can storytelling help differentiate your personal brand in a
(00:26):
crowded market?
Speaker 2 (00:29):
So, I would say that using strategic storytelling can help
you to provide three elements. The first one is context,
so you show that you are just worthy, that you
know your stuff. The second one is connection, so you
showcase you are someone relatable so people will resonate with you.
(00:53):
And the third element is contrast. You showcase that you
are unique. You show what is making you different. Because,
as I always like to say, there are more people
offering the similar service that you are offering our products
that you are offering. No one else have your same
(01:16):
life path, right, That's why use it. Using your personal
stories in a strategic way can help you to showcase
what makes you different and what makes different your offer.
Speaker 1 (01:31):
So to that point, I hear what you're say and
I agree the uniqueness, So you help your clients actually
find the uniqueness that they have.
Speaker 2 (01:42):
Yeah, So what I have my clients to do is
identifying which stories to share to highlight what makes them different,
what are the benefits of what they offer and the
value that they provide to their audience, to their clients.
And the thing that is different in my approach is
(02:05):
that instead of looking for one big story, I help
them to identify ten meaningful moments of what the like
their journey, and each of them is connected to one
specific key factor of what they offer, and I call
those ten moments. I call them the ten story connectors.
(02:28):
And this framework is based on the idea that a
lot of people from my audience and my clients, they
were concerned about not having a big epic story, so
they were feeling like, who will care about my story?
Why it's relevant for me and for my business to
(02:51):
share this? So having a reason why you are sharing
each moment, it makes a lot of sense when you
are sharing it, so you do with confidence. You have
clarity to know why you are sharing a specific story,
and it could be helpful even in seales calls because
(03:12):
you know that you want to address a specific objection
and you can bring one of your stories as a
breach to talk about specific benefit, to emphasize something specific
that you know can help your client or the person
that is your potential clients to make the decision, and
that could be to decide to work with us, or
(03:34):
to decide that we are not a good fit and
this is not the right moment for them.
Speaker 1 (03:38):
Well, I think that's an excellent way to help people
is really to cut their moments their uniqueness, and you
slice the whole cake. Because generally we don't eat the
cake all in one bite, generally bite by bite, piece
by piece. So if we bring together those ten story connectors,
(04:00):
hopefully in the end you have the cake. So then
you can't have the cake and eat it too.
Speaker 2 (04:06):
Yeah, and the good thing is that you have the
tense story connectors and you can use them combine or separately.
One of my clients said, like, these are like building blocks.
I can't play with them depending on who is the
audience that I am talking to, what is the goal
of that specific moment. Let's say it's a bit cibility opportunity.
(04:31):
You are considering who is the audience of a podcast.
Let's say if you are a guest, so you are
thinking about, Okay, how I share the same moment, this
same story connector in a way that makes sense for
the people that I am talking to.
Speaker 1 (04:46):
Well, that all makes sense because really, when we tell
a story, you don't have to tell the whole story,
and most people don't have time for the whole story,
so the context becomes important. So based on the context,
as you mentioned, which part of yoursel story quld be
relevant to the person that you're talking to. It would
be looking for a job, or looking for a client,
(05:06):
or just interacting with somebody.
Speaker 2 (05:10):
Yeah, and sometimes you have the same story and you
are sharing in a different way. And one of the
concerns of some people that I work with is about
their privacy. They want to work on their personal brand
and have a personal brand that is memorable, it's profitable,
but also they want to keep their privacy. And I
(05:34):
always thought that you can do in a way where
you are sharing your specific moments, but you are sharing
in a superficial level briefly, so you don't go into
private details, but you are sharing the emotions at that
moment bring to you or the lessons that you get
from there that are important for the work that you
(05:57):
do now, or are illustrated what are your values?
Speaker 1 (06:02):
And I think that lends to authenticity, So it may
not be your whole personal life, but we do have
to share enough that people think that it's authentic, that
you're not fake. And today with all the fake everything,
people are really concerned about what's the story, if it's
(06:22):
real or not.
Speaker 2 (06:24):
Yeah, especially in the era of AI, bringing the human
element is super important. That's why your stories are an
asset for your business that you have there and I
invite everyone to get the most out of it in
the sense of their moments of your journey. That will
(06:47):
provide that context that we mentioned at the beginning for
people to understand why you do what you do, why
you work with as certain group of people, why it's
important to you working around a certain problem, or how
your approach is different from someone else. So using stories
(07:08):
for bringing those topics is really important for your audience
to really understand why is understanding why you do that.
Speaker 1 (07:19):
Well, I think it's important what you just said is
to understand why we have to update our story because
when you're mentioning AI, the artificial intelligence that's there, it's happening,
and it's happening constantly. So even our brand needs to
be updated constantly, and the context is changing. Today. We're
(07:40):
in a different world than we were the day before yesterday.
Speaker 2 (07:44):
Absolutely, and also even if we don't think about what
is happening outside inside us, we are constantly evolving as
a person and as a professional, so you want to
refresh how you share your messaging. And sometimes when we
(08:06):
keep working around the same problem or the same need,
our services are evolving. How we approach our work is evolving,
its mad rating, so we want to incorporate that, and
it's a great way to refresh our messaging and to
considering Okay, do I want to incorporate different moments on journey?
(08:29):
Do I want to change how I explain this part
of my process or my value? So using your stories
for that is a great way to keep like refreshing
and making sure that your messaging is refined and it's
update up to date.
Speaker 1 (08:48):
Very good. Well, mean, thanks for being with it. But
how can our listeners find you?
Speaker 2 (08:53):
Thank you so much for having me, So they can
go to my website which is tremmantheta dot com, or
they can find me on LinkedIn.
Speaker 1 (09:03):
The same way. It's Remi Manza, yes exactly, Okay, Well
thanks again for being here, Thank you so much, and
for our listeners, It's Remi Mancetta R. E. M E
and the last name m A n c e r
A m A n c e r A. You'll find
her on LinkedIn and remimonseera dot com and they're on
(09:25):
her site. You will also see how to build trust
in new audiences and deep connections with your existing community.
Cafe Networking is brought to us by focus In my
market intelligence and agricultural market research specialist in Brazil. More
information at f O c U s m I dot com.
Talk to Tom, Talk to the World. Thanks for listening.
(09:47):
Until the next time here at Cafe and Networking Podcast
I'm Tom Ree promoting successful business experts connecting people throughout
the world from my podcast studio in Brazil. Joining us
today from Malaga, Spain. Remy Mansea, personal brand story strategist. So, Remy,
how can storytelling help differentiate your personal brand in a
(00:26):
crowded market?
Speaker 2 (00:29):
So, I would say that using strategic storytelling can help
you to provide three elements. The first one is context,
so you show that you are just worthy, that you
know your stuff. The second one is connection, so you
showcase you are someone relatable so people will resonate with you.
(00:53):
And the third element is contrast. You showcase that you
are unique. You show what is making you different. Because,
as I always like to say, there are more people
offering the similar service that you are offering our products
that you are offering. No one else have your same
(01:16):
life path, right, That's why use it. Using your personal
stories in a strategic way can help you to showcase
what makes you different and what makes different your offer.
Speaker 1 (01:31):
So to that point, I hear what you're say and
I agree the uniqueness, So you help your clients actually
find the uniqueness that they have.
Speaker 2 (01:42):
Yeah, So what I have my clients to do is
identifying which stories to share to highlight what makes them different,
what are the benefits of what they offer and the
value that they provide to their audience, to their clients.
And the thing that is different in my approach is
(02:05):
that instead of looking for one big story, I help
them to identify ten meaningful moments of what the like
their journey, and each of them is connected to one
specific key factor of what they offer, and I call
those ten moments. I call them the ten story connectors.
(02:28):
And this framework is based on the idea that a
lot of people from my audience and my clients, they
were concerned about not having a big epic story, so
they were feeling like, who will care about my story?
Why it's relevant for me and for my business to
(02:51):
share this? So having a reason why you are sharing
each moment, it makes a lot of sense when you
are sharing it, so you do with confidence. You have
clarity to know why you are sharing a specific story,
and it could be helpful even in seales calls because
(03:12):
you know that you want to address a specific objection
and you can bring one of your stories as a
breach to talk about specific benefit, to emphasize something specific
that you know can help your client or the person
that is your potential clients to make the decision, and
that could be to decide to work with us, or
(03:34):
to decide that we are not a good fit and
this is not the right moment for them.
Speaker 1 (03:38):
Well, I think that's an excellent way to help people
is really to cut their moments their uniqueness, and you
slice the whole cake. Because generally we don't eat the
cake all in one bite, generally bite by bite, piece
by piece. So if we bring together those ten story connectors,
(04:00):
hopefully in the end you have the cake. So then
you can't have the cake and eat it too.
Speaker 2 (04:06):
Yeah, and the good thing is that you have the
tense story connectors and you can use them combine or separately.
One of my clients said, like, these are like building blocks.
I can't play with them depending on who is the
audience that I am talking to, what is the goal
of that specific moment. Let's say it's a bit cibility opportunity.
(04:31):
You are considering who is the audience of a podcast.
Let's say if you are a guest, so you are
thinking about, Okay, how I share the same moment, this
same story connector in a way that makes sense for
the people that I am talking to.
Speaker 1 (04:46):
Well, that all makes sense because really, when we tell
a story, you don't have to tell the whole story,
and most people don't have time for the whole story,
so the context becomes important. So based on the context,
as you mentioned, which part of yoursel story quld be
relevant to the person that you're talking to. It would
be looking for a job, or looking for a client,
(05:06):
or just interacting with somebody.
Speaker 2 (05:10):
Yeah, and sometimes you have the same story and you
are sharing in a different way. And one of the
concerns of some people that I work with is about
their privacy. They want to work on their personal brand
and have a personal brand that is memorable, it's profitable,
but also they want to keep their privacy. And I
(05:34):
always thought that you can do in a way where
you are sharing your specific moments, but you are sharing
in a superficial level briefly, so you don't go into
private details, but you are sharing the emotions at that
moment bring to you or the lessons that you get
from there that are important for the work that you
(05:57):
do now, or are illustrated what are your values?
Speaker 1 (06:02):
And I think that lends to authenticity, So it may
not be your whole personal life, but we do have
to share enough that people think that it's authentic, that
you're not fake. And today with all the fake everything,
people are really concerned about what's the story, if it's
(06:22):
real or not.
Speaker 2 (06:24):
Yeah, especially in the era of AI, bringing the human
element is super important. That's why your stories are an
asset for your business that you have there and I
invite everyone to get the most out of it in
the sense of their moments of your journey. That will
(06:47):
provide that context that we mentioned at the beginning for
people to understand why you do what you do, why
you work with as certain group of people, why it's
important to you working around a certain problem, or how
your approach is different from someone else. So using stories
(07:08):
for bringing those topics is really important for your audience
to really understand why is understanding why you do that.
Speaker 1 (07:19):
Well, I think it's important what you just said is
to understand why we have to update our story because
when you're mentioning AI, the artificial intelligence that's there, it's happening,
and it's happening constantly. So even our brand needs to
be updated constantly, and the context is changing. Today. We're
(07:40):
in a different world than we were the day before yesterday.
Speaker 2 (07:44):
Absolutely, and also even if we don't think about what
is happening outside inside us, we are constantly evolving as
a person and as a professional, so you want to
refresh how you share your messaging. And sometimes when we
(08:06):
keep working around the same problem or the same need,
our services are evolving. How we approach our work is evolving,
its mad rating, so we want to incorporate that, and
it's a great way to refresh our messaging and to
considering Okay, do I want to incorporate different moments on journey?
(08:29):
Do I want to change how I explain this part
of my process or my value? So using your stories
for that is a great way to keep like refreshing
and making sure that your messaging is refined and it's
update up to date.
Speaker 1 (08:48):
Very good. Well, mean, thanks for being with it. But
how can our listeners find you?
Speaker 2 (08:53):
Thank you so much for having me, So they can
go to my website which is tremmantheta dot com, or
they can find me on LinkedIn.
Speaker 1 (09:03):
The same way. It's Remi Manza, yes exactly, Okay, Well
thanks again for being here, Thank you so much, and
for our listeners, It's Remi Mancetta R. E. M E
and the last name m A n c e r
A m A n c e r A. You'll find
her on LinkedIn and remimonseera dot com and they're on
(09:25):
her site. You will also see how to build trust
in new audiences and deep connections with your existing community.
Cafe Networking is brought to us by focus In my
market intelligence and agricultural market research specialist in Brazil. More
information at f O c U s m I dot com.
Talk to Tom, Talk to the World. Thanks for listening.
(09:47):
Until the next time here at Cafe and Networking Podcast
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