Episode Transcript
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Speaker 1 (00:05):
I'm Tom Rean promoting successful business experts connecting people throughout
the world from my podcast studio in Brazil. Joining us
today from Toronto, Canada. Rana Albasri MOAD brand and communication
consultant specializing in public relations, content marketing and personal branding. So, Rana,
(00:26):
why should companies encourage employees to build their personal brands?
Speaker 2 (00:33):
Well, Tom, one of the major reasons is that it
will give them a competitive edge. Today, any company, anybody
wants to have a nice flow of leads. They want
to have those leads converted to customers and help the employees,
help and building that social proof and therefore the sales
(00:53):
cycle the performance. It will boost the sales performance, the
sales cycles will get smaller. Of course, there are other
important reasons. It will enhance the brand equity for the company.
It will build trust, credibility, and it will also help
in terms of recruitment, especially in this very competitive job market.
Speaker 3 (01:20):
So it will build the culture of the company.
Speaker 2 (01:23):
But I want to add something that's gonna you know,
it's something that a lot of companies don't think about today.
Speaker 3 (01:30):
Companies when they want.
Speaker 2 (01:31):
To talk about themselves, they have specific ways they either
advertise or they do pr publicity, or they apply.
Speaker 3 (01:41):
For awards and win awards, and that will of.
Speaker 1 (01:43):
Course work in those types of.
Speaker 3 (01:45):
Things exactly, But what about social proof. They get social proof.
Speaker 2 (01:50):
From their partners, their suppliers, their customers, and most importantly,
their employees. So this is a great way to enhance
the company image, humanize it by that having that type.
Speaker 1 (02:03):
I agree with you because many times we see in
the mission statements of corporations, you know, people are our
main asset, but you generally don't see that. You say
pictures of people, all those things, but you can't feel it.
Speaker 3 (02:15):
You don't feel it.
Speaker 1 (02:16):
And you know, when you get into like a a
LinkedIn profile, for example, then you see the persons who
work in that company. Many of them don't show on
their individual profiles that they're even part of that organization.
Speaker 3 (02:30):
That's that's true.
Speaker 2 (02:31):
And I think one of the reasons why so many
companies miss this great opportunity is because, and it's core,
it has to start from the top.
Speaker 3 (02:40):
If the CEO, if the founder is.
Speaker 2 (02:43):
Not out there, is not visible, why would the employees
be be visible and talk about the company or even
build their thought leadership so that it will impact positively
on the companies they work in.
Speaker 1 (02:55):
Well, that's the word back to encourage, because when I
ask people, why don't you do that? Why don't you
show in another form that you're part of a company,
some of them say that they're afraid that they are.
You know, the human resource people will think that they're
just they're looking for a job. So they tend not
even to use their own social media where they're branding
(03:16):
their personal branding platform.
Speaker 2 (03:19):
Yes, true, and this is much more common than we think,
and that is because the organization the company did not
take responsibility in guiding the employees and encouraging them. This
happens when you have very clear guidelines. These are our
guidelines and these are the company goals. So it becomes
easier for the employee to align their personal brand and
(03:40):
their personal goals with the company goals.
Speaker 3 (03:43):
And another thing is that.
Speaker 2 (03:45):
It's not easy to be visible, especially online LinkedIn for example.
Speaker 3 (03:50):
So if the company does not.
Speaker 2 (03:52):
Utilize what they already have, giving trainings, creating content, kind
of streamlining the content, having for example, and an internal newsletter,
so it's like more topics for the for the employees
to pick and choose and then they can share.
Speaker 3 (04:08):
It becomes easier.
Speaker 2 (04:09):
You have to build the culture internally, and you have
to make it very clear in terms of guidelines so
that it becomes a safe environment for them to feel
comfortable and proud to share the information and top.
Speaker 1 (04:22):
Down right, if it doesn't come, it doesn't get down.
Speaker 3 (04:26):
No, no, not at all.
Speaker 2 (04:27):
You need a leader to showcase what it means to
build that personal brand, build the personal thought leadership, and
to represent the company in a certain way.
Speaker 3 (04:37):
So if you don't have that in front of you, it's.
Speaker 2 (04:39):
Very hard to replicate or to create from scratch. Very few,
very few employees can have that kind of personality and chrisma.
Speaker 3 (04:48):
But in general, you need guidance.
Speaker 1 (04:51):
Well from what I see what you do. Then your
specialist in public relations obviously that's more geared to the
corporation to make the communication how a corporation communicates. But
then the personal branding that's obviously to corporations. Their personal
should do that, but against to the person, to the
individual person within any corporation, or even persons who are
(05:12):
not in a corporation.
Speaker 3 (05:13):
Yet absolutely anybody.
Speaker 2 (05:15):
I mean, your personal brand is built, whether you like
it or not, and in very simple terms, it's your
reputation so if you're not going to take control of
the narrative, people will have an opinion about you within
a company.
Speaker 3 (05:28):
You're working in or as an individual.
Speaker 1 (05:31):
So it is or worse, they may not have an
opinion because they can't find it.
Speaker 2 (05:35):
Yeah, exactly so today, not only for work purposes, but
also for any kind of an advancement, whether you know,
education or career, if you're working in a company or
even investing. You want people to invest in you, invest
in your dreams. They need to know that they are
(05:55):
partnering with a person who has some kind of market
credibility or has a reputation of a certain sort that
kind of supports their dream or their aspirations or their
their career path and.
Speaker 1 (06:10):
True reputation, they say, it's very hard to construct, very
easy to demolish.
Speaker 2 (06:17):
It gets demolished in seconds, and it takes years to construct.
So we have to be really careful in terms of
how do we want to be perceived. And I want
to be clear that it's not about faking it till
you're making it, but about being intentional, just like we
are intentional. You know, when we go a certain place,
(06:38):
how we dress because this is the way we want
to perceive.
Speaker 3 (06:40):
It's the same thing. How do we talk to people.
Speaker 1 (06:43):
I saw on your TikTok a presentation you made and
the word you use and that resonates is authenticity because there's.
Speaker 2 (06:49):
So much fake out there, a lot of fake out there,
and there's but I think people are starting to see.
Speaker 3 (06:56):
Through, you know, sift through the noise.
Speaker 2 (07:00):
The word authenticity because it kind of becomes tricky and
a lot of people get scared of authenticity because they
think the only way for me to be authentic is
to or share. So I want to preface this with
you know, curated authenticity. You are yourself in a certain
way with your colleagues at work, you are yourself, but
(07:20):
in a different way with your kids, or with your
grandparents or with the neighbors.
Speaker 3 (07:26):
Have to be yeah, but you're still yourself.
Speaker 2 (07:30):
There is you know, how to approach a person, communicate
in a certain way, share certain details that is relevant to.
Speaker 3 (07:37):
That person versus someone else.
Speaker 2 (07:39):
So you're kind of curating your authenticity based on who
is in front of you, based.
Speaker 3 (07:44):
On the audience.
Speaker 2 (07:45):
So this is the kind of authenticity that I'm talking about,
is to be to create a connection, to have some
kind of empathy in the sense that you put yourself
in someone else's shoes, so you are able to communicate
where they can understand.
Speaker 3 (08:02):
Or you're able to show up where they.
Speaker 2 (08:04):
Can understand you because you understand their background or capacity
or whatever.
Speaker 1 (08:09):
Very good. So, Runna, how can our listeners find you?
Speaker 2 (08:13):
Well, the easiest way to find me is on my
website that's ran amawa dot com or of course LinkedIn.
I'll be happy to help anybody who needs more information.
Speaker 1 (08:24):
Very good. Well, thanks for being here.
Speaker 3 (08:26):
Thank you, Tom, Thank you, and.
Speaker 1 (08:27):
Again for our listeners. It's going to spell it out.
It's run r A n A. The middle name A
L B A s R I and the last name
m O U A w A D. You find her
and her site is run amuad dot com. And again,
as you mentioned on LinkedIn. Cafe Network is brought to
(08:48):
us by Focus at my market intelligence and agricultural market
research specialist in Brazil. More information at their site f
O c U s MI dot com. Talk to Tom,
talk to the world. Thanks for listening. Until the next
time here at cafet and Networking Podcast.