Episode Transcript
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Speaker 1 (00:06):
I'm Tom Real, promoting successful business experts connecting people throughout
the world from my podcast studio in Brazil. Joining us
today is Eric Dingler, the digital nomad interpreneur coaching remote
leaders everywhere. So Eric, what to do when you don't
know what to do to make us sale?
Speaker 2 (00:24):
Today, Tom, thank you for having me on and letting
me answer this question. I was actually just coming out
of a cohort meeting with a group of people that
I'm coaching and this exact question came up, and so
it's one I answer regularly with people. And so my
(00:49):
advice is first, and it's gonna sound very cliche, but
the first thing is don't panic and take a deep
just take a deep breath. You know, most of us
and sales, we're not in life or death situations where
a split debth second decision is going to make all
the difference. There's nothing you can do in the next
(01:12):
sixty seconds that's going to make or break anything. So
just take a deep breath. That's first. Second. I always
make better decisions when I'm running towards something versus running
away from something. So if I'm running away from fear,
if I'm trying to escape a scarcity feeling or mindset,
(01:36):
I always make way worse decisions. But when I'm running
towards a picture, when I'm running towards a plan, when
I'm running towards my preferred future, I make better choices.
And so first thing I tell people is take a
deep breath, step back, realign what you're moving towards, what
your goal is, and then work your pipeline. An't get
(02:01):
over how many times I meet with somebody and we'll
start talking and I'll ask them just a few questions
and they'll realize like, well, yeah, they didn't have some
people last week that reached out and I emailed them,
but you're right, I never heard back from them, and
so well, there are those few opportunities from last week
(02:21):
that you could go email right away. Again, there's activity
moving in the right direction. Our research for our agency
has confirmed what we've read in books. There's a really
great book that we read on this called the Conversion Code,
and our own data shows the same thing. We have
to reach out to a lead on the average six
(02:45):
times yeah before we finally get on the call with them.
So most many, many people don't have a solid enough
pipeline that they're racking every opportunity. So that's why I
tell people, take a deep breath, remember what you're going after,
(03:06):
and then work your pipeline. Look at the opportunities, because
what so many people do, Tom, is they try to
jump into creating opportunity when they leave it, when they've
left a whole bunch of gold in the backyard.
Speaker 1 (03:24):
Well, it seems true that like every Monday, everybody starts
a new thing, right, and they wake up mindings I
need to sell something, and then they really forget and
back to the pipeline. I think that's probably a very
important tip that many times we don't really we don't
relate to our pipeline. We may have it, but we
(03:44):
don't take a look at it. We don't go back
one week, two week, six weeks, maybe two months, but
to your point of six times. And I see that
most people don't react the first, second, third, or fourth time.
So it's really nurturing that going back and redoing your
own part your pipeline. I think that's the biggest catch here.
Speaker 2 (04:07):
Yeah, and I think it's Tom.
Speaker 1 (04:10):
I don't know.
Speaker 2 (04:10):
I'd love to get your thought on this. What I
feel it is, we at least of what used to
be for me is I didn't want to be that aggressive,
pushy sales person. And what I realized was what I
was what I was labeling as aggressive was more appropriately
or properly labeled as being an advocate for my own future,
(04:35):
you know, being an advocate for my team, being an
advocate for our company and for my future, for my
family's needs. And then you gotta be careful because you could,
you could go too far with that and start justifying
everything as all I am being aggressive, I'm being an advocate.
But for me, there were plenty of things that I thought, oh,
(04:56):
that's I don't want to come across as aggressive, when
actually when I started realizing, no, I'm just being an
advocate for myself and for the client.
Speaker 1 (05:05):
I think that advocacy, the personal advocate is the question
if we don't reach out, And again, people are receiving
information and multiple times during the day from multiple places
in persons. So I think it's not to be aggressive,
and it's to help remind people that you would ask
them a question and maybe they hadn't seen it. And
(05:27):
you know, in today's Gmail and email senter that may
be the case where things are pre selected or people
pre select the emails that they receive it, they might
even see it. So I think that sort of thing
is one of the first steps. But the important thing
is not to panic. If we're already panicking, I think
if you lost the game.
Speaker 2 (05:46):
Yeah, that's a good point. Yeah, that's true. That's true.
Speaker 1 (05:50):
So to that, and I'm from the time where you
said six times, but I'm from the time when I
learned in sales that you would receive sixteen know's to each. Yes,
that's long ago, but it's a long, long lot of nose.
And to that point, we have to and I would say,
rush to get those nose. If I could get sixteen
no's out of the way, maybe I'll find it. Yes,
(06:12):
that's serious.
Speaker 2 (06:14):
Yeah.
Speaker 1 (06:14):
And going back and refreshing your pipeline, maybe there are
persons that we're trying to touch that maybe they're really
not interested. May they change jobs, maybe the company's gone under.
Lots of things happen, so it's updating. In today's world,
he need to update a pipeline almost weekly.
Speaker 2 (06:33):
Yeah, yeah, and there are times, so I keep two pipelines.
I keep one that's all everybody that comes in that
from inbound, and that's all and then I keep one
specifically for referral requests, and I like that, and I
keep the very first stage, which I just have labeled untouched.
I keep it full, and by that I mean I
(06:56):
go through and when it starts to get down to
only two or three people in it, I'll schedule, you know,
forty five minutes, and I'll look through my client list.
I'll look through my network of people that I've talked to,
you know, friends, I got it for far still for friends,
family and relatives even, and I just preload. I don't edit.
(07:17):
I'm just like, who could I ask for a referral?
And I just loaded, loaded, loaded, loaded. And then if
things start to get a little like there's not I
don't have enough activity on the inbound, I'll switch over
there and I'll start reaching out to people and I'll
start making just I'll just make requests and I don't
(07:37):
ask them to sell for me. I say, who can
you put me in touch with? You know? And I
turn up a lot of opportunity that way.
Speaker 1 (07:52):
Reminding people of just reminding people, reminding them that you
reached out, reminding people that you've touched base sometimes in
reminding them that the referral. Uh, it's something they forget us.
That's that's normal. Our relatives forget us. Sometimes they want
to forget us. But anyway, yeah, sometimes we want to
(08:13):
forget them. But the thing is, I think the important
thing I've learned don't panic, breathe have and then have pipelines.
So it's not a pipeline, but as you said, structure
things in a way that you can have the inbound,
which is obviously and been the refral, I think is
the big secret. Who are those persons that may not
(08:33):
be relatives but others who could serve just remind somebody
else about you. So to that, Eric, how can our
listeners find you? How can they become inbound?
Speaker 2 (08:48):
So I have a vanity ur l. Maybe it sounds
a little prideful and egotistical, but I have Eric Dingler.
That's my name, Eric Dingler dot com and that readdirects
straight to my LinkedIn. So if they just go to
Eric Dingler dot com, LinkedIn is going to open and
that's going to be my profile and they can connect
(09:10):
with me right there. And my marketing agency is in
Transit Studios, So that's the best ways for people to
connect with me.
Speaker 1 (09:21):
Very good well, Eric, thanks for being here today, Thanks
for having me, Tom, and again for our listeners. It's
Eric Dingler E R I C. Last name d I
N G L E R. You'll find him at Eric
Dingler dot com. That'll take you to LinkedIn and also
in Transit studios dot com in Transit Studios dot com.
(09:45):
Cafe Networking is brought to us by Focus at my
market intelligence and agricultural market research specialist in Brazil. More
information at f O c U s MI dot com.
Talk to Tom, Talk to the world. Thanks for listening.
Till the next time here at Cafe and Networking Podcast.