April 15, 2025 • 10 mins
How do you see AI changing the Way We Connect, Sell, and Serve? Nathalie Dorémieux, Tech Savy Startegist and Founder of The Membership Lab, Co-founder of Podcast LeadFlow, shares her insight. https://themembershiplab.com https://www.linkedin.com/in/nathaliedoremieux
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
I'm Tom Riarc, promoting successful business experts connecting people throughout
the world from my podcast podcast Studio in Brazil. Joining
us today from Toulouse, France, Natalie Duramu, a tech savvy strategist,
founder of the Membership Lab. Natalie, how do you see
AI changing the way we connect, sell and serve?
Speaker 2 (00:32):
So I think that where we are going.
Speaker 3 (00:35):
With AI is really using it as an amplifier. So
I know, right now there are so many tools and
services that are coming out, and most of them are
going to die, you know, pretty much.
Speaker 2 (00:48):
But I think what people are starting to realize, hopefully,
is that AI is here.
Speaker 4 (00:56):
To help us do more of what we do really
really well by saving us time, by helping our clients
get results faster.
Speaker 2 (01:06):
So it's AI is going to be ten percent.
Speaker 3 (01:11):
You give them some knowledge, some contact, it does some
work and for eighty percent, and then the last ten
percent is going to be for you to tweak it
and make it your own basically, So to me, it's
an accelerator of results.
Speaker 2 (01:29):
It's an accelerator of success.
Speaker 3 (01:31):
So whatever you're doing that you're doing great can be
amplified if you know how to use the proper AI tools, and.
Speaker 1 (01:39):
I consider that as a tool. I've been a couple
of months while using it a little bit closer really
having the same impression, and I do feel that it's
helping me be better.
Speaker 3 (01:51):
Yeah, so a lot of people are like, of course,
of course focused on chagipity, couple of people look at
cloud perplexity. But really what what we've been experiencing is
really looking at AI has a.
Speaker 2 (02:06):
Solution to a problem.
Speaker 3 (02:08):
Easy to get drawn into AI and to try many things,
many tools, right, but when you look at it as
a tool, like you said, and say, okay, this is
a problem that I have, is there an AI solution
that can help me, then it becomes a lot easier
to go and find a tool or the service to
make that happen, and that can be We've identified actually
(02:32):
at least three places where we use AI in our marketing.
Speaker 2 (02:38):
In lead generation.
Speaker 3 (02:39):
Actually, we just launched a new product product that's called
Podcasts lead Flow and it's used AI to gather high
quality leads for your high ticket products from a podcast
episode and as an accelerator of results for clients. So
if you can give them tools to help them do
their own work, you know, get the email written you know,
(03:02):
get them work forward in taking action and gaining confidence.
Speaker 2 (03:06):
We want to get results faster.
Speaker 3 (03:08):
They get results faster, you get the testimonials, the case studies.
It's good for your marketing. So it's for the growth
of your business.
Speaker 4 (03:16):
Well.
Speaker 1 (03:17):
Even as tools, I remember anyway, tools in the olden days,
we've always had tools. Tools have evolved over time, yeah,
and today we have more update tools about manual tools
either cutting or drilling or doing anything. And I AI
is just along that way of being a more modern tool.
But we don't want to We don't want to become
(03:37):
the tool. We want the tool to help us.
Speaker 3 (03:40):
Absolutely we I mean, we have to make every effort
to stay in control, right right. Of course, there are
so many things you can do with AI that we
know that some people are probably not going to use
it the most ethically, right. But as business owner, we
we have an amazing opportunity to expand and accelerate our growth.
Speaker 2 (04:02):
If we work with AI. But in a way that's
really strategy, can help us get the results faster. Right.
Speaker 1 (04:09):
So, and I say, I'm looking at right now, I'm
looking at your website, the membership labah and what I
see there? You say, build a scalable membership that grows
with your business. So in that you help people obviously
create a membership platform and then use these tools AI
and others to help make that work better, more efficient, faster,
(04:33):
whatever exactly.
Speaker 3 (04:35):
So basically the idea again, it really came from this
idea of retention.
Speaker 2 (04:42):
Right in memberships, the key is retention. You bring in.
Speaker 3 (04:45):
Members, but you want them to stay well. In order
for members to stay in a membership, they need to
get results, right, they need to get what they came for.
So if you can help them generate those results, they'll
be even more happy.
Speaker 2 (04:59):
Right.
Speaker 3 (05:00):
So it's about finding those AI tools that can be
you know, we talk about agents that can be an
AI assistant inside where you can say, hey, i'm struggling
with write an invitation email to my waiting list for
my membership, right, and we'll say, okay, it's going to
(05:20):
create something based on your tone of voice, based on
your business because it knows already, it has a brain
that knows about you and your business. Right, It's it
knows about you already, So it's not going to be
some generine cha jippity stuff.
Speaker 2 (05:35):
It's going to be based on you.
Speaker 3 (05:36):
It's learning about every single member, right.
Speaker 2 (05:41):
So when you give those tools to the members, then
in an hour or two they have it right.
Speaker 1 (05:49):
And I can say that also, I know, I'm looking
at your LinkedIn profile and I say, the membership lab.
You've been around the block. You've been doing this like
for eighteen years. This isn't something you invented yet yesterday.
Actually I take and what I see, you've been refining
that over the years. So even membership. We talk about membership,
so that could be an old thing. Now it seems
(06:12):
to be rather new.
Speaker 2 (06:14):
Yeah, No, membership is not new.
Speaker 3 (06:17):
The first membership I real was in nineteen ninety eight
California in a biotech because I was a software engineer
in the biotech industry.
Speaker 2 (06:27):
So the idea of membership is not new.
Speaker 3 (06:30):
It's evolved a lot, or you just modernized it exactly.
And well, what we're doing really is we are adapting
to what people want, which is more connection, more customization,
more personalization. Right, so less content, you know, like it's
(06:50):
not about Beijing, it's about doing right and that's what
AI help us do. It's less content and more like
role play things right, because we want people to act
on what they're learning.
Speaker 2 (07:04):
That's how they want to get the results. So it's evolving.
Speaker 1 (07:07):
And I say that where you say again on your site,
smart automation that enhances, not replaces human connection.
Speaker 2 (07:15):
Absolutely, it gives us time back to be more human.
Speaker 3 (07:20):
Imagine if you give them the tools to work on
these things, when they come on a call, you don't
have to repeat.
Speaker 2 (07:26):
Yourself all the time. You can focus on.
Speaker 3 (07:30):
Helping them, you know, with what they're implementing, so the
call becomes much more valuable. Right, we can talk to
their actual problems because they've seen the lesson they started
to apply. Now they have real questions that you can
really help them, you know, with great.
Speaker 1 (07:46):
Context and talk to an actual real person.
Speaker 3 (07:49):
Yes, absolutely, Yeah, so's it's it's interesting how it's it's.
Speaker 2 (07:56):
A scalable business, but it's so much connected to people. Right.
Speaker 3 (08:02):
Those memberships, you know, where you throw content on the website,
you call it a membership, and you expect people to say,
unless you're Netflix and you're selling binge abold content, right,
people need to do something.
Speaker 2 (08:15):
There has to be a human you know, connection.
Speaker 1 (08:18):
And they'll only stay if you're actually offering the value exactly.
Speaker 3 (08:22):
I always say there are like three key elements in
the membership. There are always been and there will always be.
There is the content, that's the learning. There is the support.
Speaker 2 (08:32):
This is where they get stuck.
Speaker 3 (08:33):
They ask questions, and there is the accountability showing them
that they are making progress, showing them what they committee.
Speaker 2 (08:41):
To right, so that you know they keep the momentum
because we're humans.
Speaker 1 (08:46):
Very good. Well, how can the humans that are listening
to us find you?
Speaker 3 (08:50):
So they can find me on the membership lab dot com.
And if they're interested in learning about how we use
AI for lead generation right and really like dialing into
getting those high quality leads that give you, you know,
context and where you can create unique lead magnets for
(09:12):
every single lead with a I, then they can go
to podcast lead flow dot com.
Speaker 1 (09:17):
Very good, and also find you on LinkedIn, as we've
just got.
Speaker 2 (09:20):
Absolutely that's my main social platform.
Speaker 3 (09:23):
You can connect with me on LinkedIn and I am
in there all day, not all day every day.
Speaker 1 (09:29):
Very good. Well, thanks again for being with us and sharing.
Speaker 2 (09:33):
Thank you so much for having me, and.
Speaker 1 (09:35):
Again for our listeners. You'll find that ATALY it's n
A T H A L I E. The last name
d O R E M I E M i E
M I e u X. I can repeat that d
O R E M I e u X Find her
on LinkedIn and the membership lab dot com. The Membership
(09:59):
Lab cafe network is brought was by focus at my
market intelligence and agricultural market research specialist in Brazil. More
information at f O c U S m I dot com.
Talk to Tom, talk to the world. Thanks for listening.
Till the next time here at cufet and networking podcast
I'm Tom Riarc, promoting successful business experts connecting people throughout
the world from my podcast podcast Studio in Brazil. Joining
us today from Toulouse, France, Natalie Duramu, a tech savvy strategist,
founder of the Membership Lab. Natalie, how do you see
AI changing the way we connect, sell and serve?
Speaker 2 (00:32):
So I think that where we are going.
Speaker 3 (00:35):
With AI is really using it as an amplifier. So
I know, right now there are so many tools and
services that are coming out, and most of them are
going to die, you know, pretty much.
Speaker 2 (00:48):
But I think what people are starting to realize, hopefully,
is that AI is here.
Speaker 4 (00:56):
To help us do more of what we do really
really well by saving us time, by helping our clients
get results faster.
Speaker 2 (01:06):
So it's AI is going to be ten percent.
Speaker 3 (01:11):
You give them some knowledge, some contact, it does some
work and for eighty percent, and then the last ten
percent is going to be for you to tweak it
and make it your own basically, So to me, it's
an accelerator of results.
Speaker 2 (01:29):
It's an accelerator of success.
Speaker 3 (01:31):
So whatever you're doing that you're doing great can be
amplified if you know how to use the proper AI tools, and.
Speaker 1 (01:39):
I consider that as a tool. I've been a couple
of months while using it a little bit closer really
having the same impression, and I do feel that it's
helping me be better.
Speaker 3 (01:51):
Yeah, so a lot of people are like, of course,
of course focused on chagipity, couple of people look at
cloud perplexity. But really what what we've been experiencing is
really looking at AI has a.
Speaker 2 (02:06):
Solution to a problem.
Speaker 3 (02:08):
Easy to get drawn into AI and to try many things,
many tools, right, but when you look at it as
a tool, like you said, and say, okay, this is
a problem that I have, is there an AI solution
that can help me, then it becomes a lot easier
to go and find a tool or the service to
make that happen, and that can be We've identified actually
(02:32):
at least three places where we use AI in our marketing.
Speaker 2 (02:38):
In lead generation.
Speaker 3 (02:39):
Actually, we just launched a new product product that's called
Podcasts lead Flow and it's used AI to gather high
quality leads for your high ticket products from a podcast
episode and as an accelerator of results for clients. So
if you can give them tools to help them do
their own work, you know, get the email written you know,
(03:02):
get them work forward in taking action and gaining confidence.
Speaker 2 (03:06):
We want to get results faster.
Speaker 3 (03:08):
They get results faster, you get the testimonials, the case studies.
It's good for your marketing. So it's for the growth
of your business.
Speaker 4 (03:16):
Well.
Speaker 1 (03:17):
Even as tools, I remember anyway, tools in the olden days,
we've always had tools. Tools have evolved over time, yeah,
and today we have more update tools about manual tools
either cutting or drilling or doing anything. And I AI
is just along that way of being a more modern tool.
But we don't want to We don't want to become
(03:37):
the tool. We want the tool to help us.
Speaker 3 (03:40):
Absolutely we I mean, we have to make every effort
to stay in control, right right. Of course, there are
so many things you can do with AI that we
know that some people are probably not going to use
it the most ethically, right. But as business owner, we
we have an amazing opportunity to expand and accelerate our growth.
Speaker 2 (04:02):
If we work with AI. But in a way that's
really strategy, can help us get the results faster. Right.
Speaker 1 (04:09):
So, and I say, I'm looking at right now, I'm
looking at your website, the membership labah and what I
see there? You say, build a scalable membership that grows
with your business. So in that you help people obviously
create a membership platform and then use these tools AI
and others to help make that work better, more efficient, faster,
(04:33):
whatever exactly.
Speaker 3 (04:35):
So basically the idea again, it really came from this
idea of retention.
Speaker 2 (04:42):
Right in memberships, the key is retention. You bring in.
Speaker 3 (04:45):
Members, but you want them to stay well. In order
for members to stay in a membership, they need to
get results, right, they need to get what they came for.
So if you can help them generate those results, they'll
be even more happy.
Speaker 2 (04:59):
Right.
Speaker 3 (05:00):
So it's about finding those AI tools that can be
you know, we talk about agents that can be an
AI assistant inside where you can say, hey, i'm struggling
with write an invitation email to my waiting list for
my membership, right, and we'll say, okay, it's going to
(05:20):
create something based on your tone of voice, based on
your business because it knows already, it has a brain
that knows about you and your business. Right, It's it
knows about you already, So it's not going to be
some generine cha jippity stuff.
Speaker 2 (05:35):
It's going to be based on you.
Speaker 3 (05:36):
It's learning about every single member, right.
Speaker 2 (05:41):
So when you give those tools to the members, then
in an hour or two they have it right.
Speaker 1 (05:49):
And I can say that also, I know, I'm looking
at your LinkedIn profile and I say, the membership lab.
You've been around the block. You've been doing this like
for eighteen years. This isn't something you invented yet yesterday.
Actually I take and what I see, you've been refining
that over the years. So even membership. We talk about membership,
so that could be an old thing. Now it seems
(06:12):
to be rather new.
Speaker 2 (06:14):
Yeah, No, membership is not new.
Speaker 3 (06:17):
The first membership I real was in nineteen ninety eight
California in a biotech because I was a software engineer
in the biotech industry.
Speaker 2 (06:27):
So the idea of membership is not new.
Speaker 3 (06:30):
It's evolved a lot, or you just modernized it exactly.
And well, what we're doing really is we are adapting
to what people want, which is more connection, more customization,
more personalization. Right, so less content, you know, like it's
(06:50):
not about Beijing, it's about doing right and that's what
AI help us do. It's less content and more like
role play things right, because we want people to act
on what they're learning.
Speaker 2 (07:04):
That's how they want to get the results. So it's evolving.
Speaker 1 (07:07):
And I say that where you say again on your site,
smart automation that enhances, not replaces human connection.
Speaker 2 (07:15):
Absolutely, it gives us time back to be more human.
Speaker 3 (07:20):
Imagine if you give them the tools to work on
these things, when they come on a call, you don't
have to repeat.
Speaker 2 (07:26):
Yourself all the time. You can focus on.
Speaker 3 (07:30):
Helping them, you know, with what they're implementing, so the
call becomes much more valuable. Right, we can talk to
their actual problems because they've seen the lesson they started
to apply. Now they have real questions that you can
really help them, you know, with great.
Speaker 1 (07:46):
Context and talk to an actual real person.
Speaker 3 (07:49):
Yes, absolutely, Yeah, so's it's it's interesting how it's it's.
Speaker 2 (07:56):
A scalable business, but it's so much connected to people. Right.
Speaker 3 (08:02):
Those memberships, you know, where you throw content on the website,
you call it a membership, and you expect people to say,
unless you're Netflix and you're selling binge abold content, right,
people need to do something.
Speaker 2 (08:15):
There has to be a human you know, connection.
Speaker 1 (08:18):
And they'll only stay if you're actually offering the value exactly.
Speaker 3 (08:22):
I always say there are like three key elements in
the membership. There are always been and there will always be.
There is the content, that's the learning. There is the support.
Speaker 2 (08:32):
This is where they get stuck.
Speaker 3 (08:33):
They ask questions, and there is the accountability showing them
that they are making progress, showing them what they committee.
Speaker 2 (08:41):
To right, so that you know they keep the momentum
because we're humans.
Speaker 1 (08:46):
Very good. Well, how can the humans that are listening
to us find you?
Speaker 3 (08:50):
So they can find me on the membership lab dot com.
And if they're interested in learning about how we use
AI for lead generation right and really like dialing into
getting those high quality leads that give you, you know,
context and where you can create unique lead magnets for
(09:12):
every single lead with a I, then they can go
to podcast lead flow dot com.
Speaker 1 (09:17):
Very good, and also find you on LinkedIn, as we've
just got.
Speaker 2 (09:20):
Absolutely that's my main social platform.
Speaker 3 (09:23):
You can connect with me on LinkedIn and I am
in there all day, not all day every day.
Speaker 1 (09:29):
Very good. Well, thanks again for being with us and sharing.
Speaker 2 (09:33):
Thank you so much for having me, and.
Speaker 1 (09:35):
Again for our listeners. You'll find that ATALY it's n
A T H A L I E. The last name
d O R E M I E M i E
M I e u X. I can repeat that d
O R E M I e u X Find her
on LinkedIn and the membership lab dot com. The Membership
(09:59):
Lab cafe network is brought was by focus at my
market intelligence and agricultural market research specialist in Brazil. More
information at f O c U S m I dot com.
Talk to Tom, talk to the world. Thanks for listening.
Till the next time here at cufet and networking podcast
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