August 18, 2024 • 11 mins
Ep 49 – What Career Advice Can We Learn From Snoop Dogg
Welcome to a brand-new episode of the Career Coaching Xs and Os podcast, where today's narrative is as unconventional as it is inspiring. We delve into the career trajectory of Calvin Cordozar Broadus, Jr., better known as Snoop Dogg, and extract four pivotal career lessons from his remarkable journey. From his origins in the 1990s gangster rap scene to becoming a global phenomenon and the emblematic face of the Olympics for NBC, Snoop Dogg's evolution is a testament to versatility and reinvention. Join us as we explore how Snoop Dogg's career can inform and transform our professional paths. Tune in now to uncover these insights.
Want To Co-host An Episode of Career Coaching Xs and Os? If you want to be entered into a drawing where the winner(s) are offered the opportunity to co-host the Career Coaching Xs and Os podcast, please do the following:
1. Buy My Book - Career Coaching Xs and Os: How to Master the Game of Career Development from Amazon - https://a.co/d/f7irTML
2. Write a review for my book on Amazon - https://www.amazon.com/review/create-review/?ie=UTF8&channel=glance-detail&asin=B0CXMM24R1
3. Follow me on one of the following social media platforms:
X.com - @ceyeroconsltg
Instagram - @ceyeroconsulting
Facebook - @ceyeroconsulting
4. Post a message on one of the Social Media platforms above stating that you submitted a review on Amazon. We will randomly select the winner(s) from the list of reviewers on August 31, 2024.
If you like this podcast, please subscribe and leave us a comment on Apple Podcast, Spreaker, or your favorite podcast platform. If you want to support this Podcast as a Loyal Listener (Supporter) on Spreaker.com, please use this link- https://www.spreaker.com/podcast/career-coaching-xs-and-os--3047801/support
*****
Want to improve your negotiation skills? Take the 100 Days of Rejection Therapy Challenge. The goal of the 100 Days of Rejection Therapy Challenge is to desensitize yourself to the pain of rejection and to overcome fear. Check out the website at https://www.rejectiontherapy.com/100-days-of-rejection-therapy. I took several challenges. Click the links to see if I got rejected during my negotiations: (1) Rejection 7: Speak Over Costco's Intercom - https://youtu.be/AycKKgP21fQ (2) Rejection 43: Hug a Walmart Greeter - https://youtu.be/GSjyly_C8pM
Subscribe to Ceyero Consulting's YouTube Channel. Track my progress as I complete all 100 Challenges.https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w
Need help to launching your startup or small business? Please check out my book, #Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and Apple Books.
If you like the Career Coaching Xs and Os podcast, you might also like my other business podcasts, #Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) and #Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy).
Welcome to a brand-new episode of the Career Coaching Xs and Os podcast, where today's narrative is as unconventional as it is inspiring. We delve into the career trajectory of Calvin Cordozar Broadus, Jr., better known as Snoop Dogg, and extract four pivotal career lessons from his remarkable journey. From his origins in the 1990s gangster rap scene to becoming a global phenomenon and the emblematic face of the Olympics for NBC, Snoop Dogg's evolution is a testament to versatility and reinvention. Join us as we explore how Snoop Dogg's career can inform and transform our professional paths. Tune in now to uncover these insights.
Want To Co-host An Episode of Career Coaching Xs and Os? If you want to be entered into a drawing where the winner(s) are offered the opportunity to co-host the Career Coaching Xs and Os podcast, please do the following:
1. Buy My Book - Career Coaching Xs and Os: How to Master the Game of Career Development from Amazon - https://a.co/d/f7irTML
2. Write a review for my book on Amazon - https://www.amazon.com/review/create-review/?ie=UTF8&channel=glance-detail&asin=B0CXMM24R1
3. Follow me on one of the following social media platforms:
X.com - @ceyeroconsltg
Instagram - @ceyeroconsulting
Facebook - @ceyeroconsulting
4. Post a message on one of the Social Media platforms above stating that you submitted a review on Amazon. We will randomly select the winner(s) from the list of reviewers on August 31, 2024.
If you like this podcast, please subscribe and leave us a comment on Apple Podcast, Spreaker, or your favorite podcast platform. If you want to support this Podcast as a Loyal Listener (Supporter) on Spreaker.com, please use this link- https://www.spreaker.com/podcast/career-coaching-xs-and-os--3047801/support
*****
Want to improve your negotiation skills? Take the 100 Days of Rejection Therapy Challenge. The goal of the 100 Days of Rejection Therapy Challenge is to desensitize yourself to the pain of rejection and to overcome fear. Check out the website at https://www.rejectiontherapy.com/100-days-of-rejection-therapy. I took several challenges. Click the links to see if I got rejected during my negotiations: (1) Rejection 7: Speak Over Costco's Intercom - https://youtu.be/AycKKgP21fQ (2) Rejection 43: Hug a Walmart Greeter - https://youtu.be/GSjyly_C8pM
Subscribe to Ceyero Consulting's YouTube Channel. Track my progress as I complete all 100 Challenges.https://www.youtube.com/channel/UC7lxMSEtBOAgNBOPrmA9O_w
Need help to launching your startup or small business? Please check out my book, #Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and Apple Books.
If you like the Career Coaching Xs and Os podcast, you might also like my other business podcasts, #Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) and #Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy).
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is career coaching x's and o's, and I'm your host,
Mark Anthony Peterson, Founder and thought leader at Sierra Consulting,
a small business strategy and technology consulting firm. A small
part of our practice is executive coaching. These episodes are
the summation of some of those sessions. Welcome to episode
(00:26):
forty nine entitled what career Advice can We learn from?
Snoop dog Yes, you heard me right, Snoop Dogg. And
you probably know why I want to talk about him,
because you can't turn on television and not see or
(00:47):
hear from him. Snoop Dogg also known as Calvin Cardozar
Brotus Junior. He's an American rapper born in Long Beach, California,
discovered by Doctor Dre, one of the original members of NWA,
featured on his album Deep Cover. Snoop is also a
(01:10):
record producer, an actor, a film producer with his own studios,
Snooper Delic Films. He sold twenty three million records in
the US, thirty five million worldwide, and has a net
worth of one hundred and sixty million dollars. I think
(01:30):
there's a lot that we can learn from Snoop. But
I've boiled down four areas that I think are critical
and that can be applied to your corporate career. First,
as I mentioned, Snoop came to fame in the late
nineties and Snoop's mentor, doctor Dre, was a member of
(01:55):
that group. You know, those guys with attitudes except for
you know the rest of the group's name. Well, Snoop
did something that other members of that clique didn't do.
He lost the attitude. Snoop focused on broadening his brand,
(02:16):
broadening his appeal, and that's a powerful lesson for those
of you who are entering corporate America. Lose the attitude
no matter where you are in corporate America. I've encountered
people throughout my career, throughout my travels that have lost
(02:38):
the attitude and immediately started to rise in their professions.
I mean literally every walk of life. I've come and
seen young people at fast food restaurants that provided exceptional
service as a clerk or check out associate come back
(03:04):
months later and their assistant managers embracing the job. Embracing
your path without an attitude is the easiest way to
be liked. But there's so many people that inner corporate
America with a chip on their shoulder and immediately put
(03:26):
up a wall where there doesn't need to be one.
Snoop has spent the last ten years tearing those walls down,
and his net worth reflects the benefit of that approach.
What's number two? The number two lesson that we can
learn from Snoop. He leaned in to his brand, and
(03:51):
fortunately for him, his brand has global appeal. Yes, that's
being a dog, Snoop Dog and using that dog terminology
to name his companies, his albums, but more importantly, to
use it to soften the rough edges of what his
(04:13):
early career looked like. Allowed him to enter the homes
of people worldwide and beloved across multiple generations. Literally, they're
kids now that are eight, nine, ten years old who
(04:33):
know who Snoop DOGG is, and they're people who are
in their sixties that have the same love for him
because of his ability to embrace his brand and smooth
out the rough edges. What's the third thing he embraces collaborations.
(04:56):
I love the fact that he and Martha Stewart have
that variety show Martha and Snoops Pop Luck Dinner because
it puts him in such a different light, but it
also lets him show his vulnerable side. It opens him
up and allows those people who are closest to his culture,
(05:21):
his background to experience those moments with him. And that's
a powerful lesson, because why do you network? Why do
you go to corporate events and try to meet more people?
Why do you share parts of your life with members
(05:41):
of your team, with your mentor with your bosses. Because
that brings you closer as a team, closer in a relationship,
and it makes you more relatable. People will root for
you when they that you're making an effort to be
(06:02):
a part of the team. But for those of you
who choose not to, who don't want to go to
corporate events, who don't want a network with the team,
who don't want to go to the corporate outings or
participate in corporate functions, you're missing those opportunities for people
to know you in a different light. Finally, what's the
(06:27):
final lesson? Snoop embraces sports and family. He volunteered and
financed a football league where he coached his kids, and
he put serious effort into it. His reason for doing
it is that the kids didn't have it didn't have
(06:48):
a league, and so he wanted to make a difference
in the lives of kids, giving them something he did
not have. And I tell you it has paid. All
kids that have played in Snoop Dogg's football league, twelve
of them have gone on to make it to the NFL. Guys. Statistically,
(07:14):
that's incredible when you think about how few people across
all of football make it to the NFL. He has twelve,
including the reigning Rookie of the Year CJ. Stroud. What
can you learn from that exactly? Volunteering, Get out, get
(07:40):
involved with your company's charity or foundation and give back.
Use it as a way to show what you stand
for personally, show that you're willing to invest in the
lives of others. Snoop wanted to keep kids off the streets.
(08:03):
He had no idea that his program would change the
lives of twelve individuals to that extent. You never know
how your efforts will impact others. Now, the culmination of
everything that Snoop has done has led his brand to
(08:26):
be extremely valuable. If you watch the Olympics, you could
not miss Snoop. And NBC was happy with that, so
much so that they paid him five hundred thousand dollars
a day for his time at the Olympics, and an
(08:50):
article that I read a couple of days ago said
NBC hired a couple of dozen folks to host different events,
when in reality they only needed one Snoop Dogg. So
thinking about where his brand started and where his brand
(09:13):
is today is the kind of effort you want to
think about when looking at your own career, and how
much more he has magnified his success by following these
four areas that we just talked about. You want to
(09:33):
delve more into your career, Well, fortunately I have a
new book called Career Coaching X's and O's How to
Master the Game of Career Development. You can get it
on Amazon, you can get it on Barnes and Noble,
and it'll be available on many other outlets here over
the next couple of weeks. Pick up your copy. It
(09:58):
gets into areas like this, but it also deals with
tough areas that are becoming a greater part of corporate America,
like dealing with mental health issues managing a personal crisis. So,
if these things are important to you and you want
(10:22):
to be able to better navigate these pitfalls in your career.
Pick up a copy and leave me a review please
on Amazon. That'll help me in many ways. If you
loved it, it'll help me promote it. If you didn't,
it helps me to figure out ways that I can
enhance future versions of the book to provide more value.
(10:46):
I hope you found this episode helpful. If so, hit subscribe,
leave us a review on Apple Podcasts. I know you'll
share this episode with your call leagues because the best
people listen to this podcast. Tell us the issues that
(11:08):
you're struggling with your career, and we'll research them and
we may even make a podcast episode about them. If
you need more support, please find us online at cerro
dot com, c E y E r O dot com
(11:29):
and let us help you develop a plan for your career.
Follow us on Twitter, Instagram, Facebook at Sierro Consulting. This
has been Career Coaching x's and o's podcast and I'm
your host, Mark Anthony Peterson, Founder and thought leader at
Sierra Consulting,
This is career coaching x's and o's, and I'm your host,
Mark Anthony Peterson, Founder and thought leader at Sierra Consulting,
a small business strategy and technology consulting firm. A small
part of our practice is executive coaching. These episodes are
the summation of some of those sessions. Welcome to episode
(00:26):
forty nine entitled what career Advice can We learn from?
Snoop dog Yes, you heard me right, Snoop Dogg. And
you probably know why I want to talk about him,
because you can't turn on television and not see or
(00:47):
hear from him. Snoop Dogg also known as Calvin Cardozar
Brotus Junior. He's an American rapper born in Long Beach, California,
discovered by Doctor Dre, one of the original members of NWA,
featured on his album Deep Cover. Snoop is also a
(01:10):
record producer, an actor, a film producer with his own studios,
Snooper Delic Films. He sold twenty three million records in
the US, thirty five million worldwide, and has a net
worth of one hundred and sixty million dollars. I think
(01:30):
there's a lot that we can learn from Snoop. But
I've boiled down four areas that I think are critical
and that can be applied to your corporate career. First,
as I mentioned, Snoop came to fame in the late
nineties and Snoop's mentor, doctor Dre, was a member of
(01:55):
that group. You know, those guys with attitudes except for
you know the rest of the group's name. Well, Snoop
did something that other members of that clique didn't do.
He lost the attitude. Snoop focused on broadening his brand,
(02:16):
broadening his appeal, and that's a powerful lesson for those
of you who are entering corporate America. Lose the attitude
no matter where you are in corporate America. I've encountered
people throughout my career, throughout my travels that have lost
(02:38):
the attitude and immediately started to rise in their professions.
I mean literally every walk of life. I've come and
seen young people at fast food restaurants that provided exceptional
service as a clerk or check out associate come back
(03:04):
months later and their assistant managers embracing the job. Embracing
your path without an attitude is the easiest way to
be liked. But there's so many people that inner corporate
America with a chip on their shoulder and immediately put
(03:26):
up a wall where there doesn't need to be one.
Snoop has spent the last ten years tearing those walls down,
and his net worth reflects the benefit of that approach.
What's number two? The number two lesson that we can
learn from Snoop. He leaned in to his brand, and
(03:51):
fortunately for him, his brand has global appeal. Yes, that's
being a dog, Snoop Dog and using that dog terminology
to name his companies, his albums, but more importantly, to
use it to soften the rough edges of what his
(04:13):
early career looked like. Allowed him to enter the homes
of people worldwide and beloved across multiple generations. Literally, they're
kids now that are eight, nine, ten years old who
(04:33):
know who Snoop DOGG is, and they're people who are
in their sixties that have the same love for him
because of his ability to embrace his brand and smooth
out the rough edges. What's the third thing he embraces collaborations.
(04:56):
I love the fact that he and Martha Stewart have
that variety show Martha and Snoops Pop Luck Dinner because
it puts him in such a different light, but it
also lets him show his vulnerable side. It opens him
up and allows those people who are closest to his culture,
(05:21):
his background to experience those moments with him. And that's
a powerful lesson, because why do you network? Why do
you go to corporate events and try to meet more people?
Why do you share parts of your life with members
(05:41):
of your team, with your mentor with your bosses. Because
that brings you closer as a team, closer in a relationship,
and it makes you more relatable. People will root for
you when they that you're making an effort to be
(06:02):
a part of the team. But for those of you
who choose not to, who don't want to go to
corporate events, who don't want a network with the team,
who don't want to go to the corporate outings or
participate in corporate functions, you're missing those opportunities for people
to know you in a different light. Finally, what's the
(06:27):
final lesson? Snoop embraces sports and family. He volunteered and
financed a football league where he coached his kids, and
he put serious effort into it. His reason for doing
it is that the kids didn't have it didn't have
(06:48):
a league, and so he wanted to make a difference
in the lives of kids, giving them something he did
not have. And I tell you it has paid. All
kids that have played in Snoop Dogg's football league, twelve
of them have gone on to make it to the NFL. Guys. Statistically,
(07:14):
that's incredible when you think about how few people across
all of football make it to the NFL. He has twelve,
including the reigning Rookie of the Year CJ. Stroud. What
can you learn from that exactly? Volunteering, Get out, get
(07:40):
involved with your company's charity or foundation and give back.
Use it as a way to show what you stand
for personally, show that you're willing to invest in the
lives of others. Snoop wanted to keep kids off the streets.
(08:03):
He had no idea that his program would change the
lives of twelve individuals to that extent. You never know
how your efforts will impact others. Now, the culmination of
everything that Snoop has done has led his brand to
(08:26):
be extremely valuable. If you watch the Olympics, you could
not miss Snoop. And NBC was happy with that, so
much so that they paid him five hundred thousand dollars
a day for his time at the Olympics, and an
(08:50):
article that I read a couple of days ago said
NBC hired a couple of dozen folks to host different events,
when in reality they only needed one Snoop Dogg. So
thinking about where his brand started and where his brand
(09:13):
is today is the kind of effort you want to
think about when looking at your own career, and how
much more he has magnified his success by following these
four areas that we just talked about. You want to
(09:33):
delve more into your career, Well, fortunately I have a
new book called Career Coaching X's and O's How to
Master the Game of Career Development. You can get it
on Amazon, you can get it on Barnes and Noble,
and it'll be available on many other outlets here over
the next couple of weeks. Pick up your copy. It
(09:58):
gets into areas like this, but it also deals with
tough areas that are becoming a greater part of corporate America,
like dealing with mental health issues managing a personal crisis. So,
if these things are important to you and you want
(10:22):
to be able to better navigate these pitfalls in your career.
Pick up a copy and leave me a review please
on Amazon. That'll help me in many ways. If you
loved it, it'll help me promote it. If you didn't,
it helps me to figure out ways that I can
enhance future versions of the book to provide more value.
(10:46):
I hope you found this episode helpful. If so, hit subscribe,
leave us a review on Apple Podcasts. I know you'll
share this episode with your call leagues because the best
people listen to this podcast. Tell us the issues that
(11:08):
you're struggling with your career, and we'll research them and
we may even make a podcast episode about them. If
you need more support, please find us online at cerro
dot com, c E y E r O dot com
(11:29):
and let us help you develop a plan for your career.
Follow us on Twitter, Instagram, Facebook at Sierro Consulting. This
has been Career Coaching x's and o's podcast and I'm
your host, Mark Anthony Peterson, Founder and thought leader at
Sierra Consulting,
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