013 Finding the Right Customer, Part 2 with Blaine Millet

01:10 – Welcoming back today’s guest, Blaine Millet
04:08 – Blaine poses an intriguing question about customers
05:24 – Results companies can expect by adopting a strategy of customer obsession
06:36 – Building long tail differentiation
08:02 – The Disneyland example
09:52 – The Ace Hardware example
11:05 – Michael dives deeper into the Disneyland example
11:53 – How a company can start the journey to customer obsession
13:30 – The ‘REMARK’able Triangle explained
16:22 – Component One: Trust
19:59 – Customer Anxiety explained
22:19 – Component Two: Customer Experience
24:04 – Component Three: Consistently helping your audience
26:23 – Blaine reiterates his belief that companies should stop marketing
28:17 – Finding your core customers
31:13 – Blaine’s favorite strategy for acquiring the right customers
36:10 – Blaine leaves the audience with one final piece of advice
38:57 – Where listeners can follow Blaine
39:54 – Michael teases the topic of the next episode of CEO Brain Food
40:13 – Where to find Michael’s Functional Team Scorecard

TWEETABLE QUOTES

“The one thing I like companies to think about is to ask yourself, ‘What are the pain points in your business that you wanna solve?’” (06:02)

“Well it’s [Disneyland] the happiest place on Earth because, when you go there, they treat you so incredibly well. They obsess over every guest that show up at Disneyland.” (09:30)

“There is no one, and I mean no one, on the planet that will ever advocate for you or be your marketing agent if they don’t trust you.” (16:32)

“For all the ‘Attaboys’ you earn, you need about a hundred ‘Attaboys’ cause every one ‘Ah shit’ wiped out all hundred ‘Attaboys.’” (19:11)

“Not all money is good money.” (29:34)

RESOURCE LINKS

Michael’s LinkedIn

Michael’s Website

The REMARKable Triangle

The Functional Team Scorecard

Jim Collins' Website

Blaine’s LinkedIn

Blaine’s Website