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November 26, 2025 54 mins
In this replay episode from August, Mock and Daisy sit down with former music industry insider turned activist Robby Starbuck to unpack what they see as a cultural tipping point in America. From losing friends and jobs after endorsing Trump, to exposing DEI hypocrisy in major corporations you won’t believe, to making a documentary so powerful, Elon Musk retweeted it.

They also dive into how COVID changed everything for Gen Z, why corporate America is terrified of bold conservative voices, and what it really means when they say, “We need to build our own media.”

From teen focus groups to whistleblowers to Hollywood cancel culture, this episode hits every major front in the culture war.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, y'all, Mock and Daisy here. We're out for a
few days to enjoy Thanksgiving. But if you're still craving
some of our content, here's a replay for you.

Speaker 2 (00:07):
Hope you enjoy it, and we will be back on Monday.
Welcome to another episode of The Chicks on the Right Show.
We are very very excited to have someone with us
that probably a lot of folks in our audience are
already familiar with through social media. Robbie Starbuck is our guest,
and you may recognize his posts from going after lots
and lots of companies about their DEI programs and really

(00:29):
creating awareness and actual online campaigns to get those companies
to stop the crazy DEI stuff that they've got going on.
But you may not know that Robbie used to be
a music video director. So we want to find out
how you started at point A and are now basically
at point Z.

Speaker 3 (00:49):
Yeah, they're diametrically opposed sort of arenas, right, It is interesting.
They're both probably the most difficult arenas to you know,
sort of penetrate in different ways, and you know, on
the music side of things. Essentially, if I go all
the way back as a kid, I was just in
love with music and in love with films, and so

(01:10):
I knew I wanted to, you know, do something in
that arena, and I figured, why don't I justfuse the
two together, right, And so as a kid, I was
like sneaking into shows and filming artists and then showing
them what I filmed. And it was probably awful at first.
I was probably terrible because I'm completely self taught, right,
And you know, eventually it was good enough where one

(01:31):
of them was like, hey, we want to use this,
Can we give you a couple hundred bucks, you know,
or something like that. It was something ridiculous, and like, okay,
where was it.

Speaker 4 (01:40):
Oh?

Speaker 3 (01:41):
I was in the area I lived into Mecula, California.
That's where I mostly grew up, but like outside of
that area, I mean like I would drive like hundreds
of miles sometimes, you know, at like fifteen sixteen years
old to go do this. So you know, I'd kind
of go anywhere and try to film artists that you know,
I felt like like, okay, maybe people will want to

(02:02):
see what they're like live, right, And you got to
remember this is early on where there's not a lot
of videos of artists online, you know, on the Internet.

Speaker 5 (02:10):
But this is like, this is like nineties, It is
like two thousand.

Speaker 3 (02:13):
When was this the two thousands? You know, this was
early on early YouTube, you know things like that. So
I was one of the early people in the partner
program at YouTube okay, because we had tons of music videos.
So I actually did interesting deals with labels. Like I think,
in Hollywood, it's very hard to break in if you're
not you know, connected to you know, the Hollywood elite,

(02:34):
or you're not from a wealthy family or something along
those lines, right, right, And for me, I was none
of those things, and so I had to have a differentiator.
And for me, it was that we were breaking the
mold of how this had always worked. When I came
into the industry, everything had kind of still been shot
on film, and it was very expensive to shoot a
music video and very expensive to shoot a commercial, really

(02:55):
expensive shoot anything, right, And they had sort of insulated
their industry by having things be so expensive because anybody
who wasn't a part of that world basically had a
barrier to entry.

Speaker 4 (03:06):
They couldn't get over right.

Speaker 3 (03:08):
My production company changed that because we would go to
these record labels and say hey, we can do these
videos for one tenth of the costs that you're paying
for now, and a lot of them would say, okay,
we'll take the gamble on that, right, because it's one
tenth of the cost. Let's see what he can do.
And we were doing things digital and barely anybody was.
In fact, a video I did for The Smashing Pumpkins

(03:30):
I believe was the first music video ever shot on
the red camera, which, if you like, kind of look
at the history of cameras now the red is used,
you know, I'll kind of be industry wide in many
respects along with the Ari Alexa.

Speaker 4 (03:44):
So we were very very early.

Speaker 3 (03:47):
We had had that first one that we were able
to shoot with that and had worked with the company
to do that, and so we were breaking new ground
in terms of that and also how we shot and
marketed the videos. I don't know any directors at the
time who did similar deals to what I was doing,
where I was going to artists and saying I will
actually fund your video, but I want the rights so

(04:08):
that I can monetize it on the Internet. And so
we owned the rights to a lot of videos, and
it was basically just a marketing tool for the artist,
and they couldn't see the future and the record labels
couldn't see the future in online monetization, but we did.
I saw it as a long term investment. So some
of those videos go on to have hundreds and hundreds
of millions, if not billions of views on the Internet,

(04:29):
and music videos monetized quite well, right, So yeah, we
were at like the forefront of all that, and I
built the company from the ground up. I was the
sole owner, never took out a bank loan anything like that,
so it was like really like a bootstrap operation, and
we ended up with over a dozen directors across the
world doing commercials, music videos, documentaries, working with the major studios.

(04:49):
And then in twenty fifteen, you know, I was kind
of on my own journey too because my kids were
getting older, at least our oldest was, and I was
starting to see things through a new lens, and that
was the lens of like a dad whose daughter and
her peers are starting to engage with the world and culture.
And I had to like examine my own impact right

(05:11):
on culture, and I'm like, I'm really putting lipstick on
a pig, and I'm compromising my values on a daily basis,
and if I'm being really honest with myself, I can't
raise my kids to have integrity and live out their
values if I'm compromising mine every day. And so I've
got to be willing to take risks and trust God
and you know, do something different. And so around that

(05:33):
same time, obviously we have the primaries politically, and I
was always very conservative. My family's from Cuba, so I
shouldn't be a surprise.

Speaker 4 (05:41):
I'm like as anti communists as they come.

Speaker 3 (05:43):
But I was always very deeply interested in it, you know,
because I understood how lucky I was to be an American.
And so during that election, I talked to my wife,
my wife from Texas, and I said, I feel like
I need to say something because I also was sort
of an anomaly in the sense that I had built
an online following already and that was something not very
many directors had done before. And so I was like,

(06:04):
I'm going to talk about you know, this stuff. I'm
I feel like there's sort of different rules for different folks,
and if you're on the left, you're allowed to talk
about it, but if you're on our side, you're supposed
to shut up, exactly, And I couldn't.

Speaker 2 (06:14):
Did you have a like a like a I mean,
were you out there talking on your channels or just
doing the produced videos like We're if you when you
made that decision to say something, had people already been
familiar with you as a person or just your work?

Speaker 4 (06:30):
Yeah, so okay both. You know, they'd been familiar with both.

Speaker 3 (06:33):
So I had you know, you know, there's directors like
in the old school cinematic universe like Tarantino who you know,
they have like a public persona like that was kind
of how things were with me online at that point.
And so it's different arena, but it's you know, sort
of similar thing where people know your name and kind
of what you're about and things like that. And so

(06:54):
I came out and not I endorsed Trump early on
in the Republican primary, which it wasn't enough I can
out as a Republican like to come out and indoor strump.

Speaker 4 (07:02):
It was like a whole different thing. Right. My company
at the time had to deal with one of.

Speaker 3 (07:06):
The largest movie studios and I remember they called me
and they were like, you know, Robbie, it's not too
late to go back on this. You can go back
on this just say you didn't understand it, you didn't
understand his immigration policy, you know, so on and so forth.
And I said, well, that's going to be tough to do,
because that was actually the selling point for me, you know,
the immigration policy was the selling point.

Speaker 5 (07:27):
Wow.

Speaker 3 (07:28):
You know, and as a Latino is like I think,
in their eyes a special betrayal, right, because like, I'm
not supposed to.

Speaker 4 (07:35):
Hold these views, but they're not.

Speaker 3 (07:38):
They're not incredibly intelligent about politics in Hollywood, so I
don't think they understood the nuance of like Cubans tend
to be very anti illegal immigration, you know, and they're
sort of like different. There's different groups, you know, subgroups
within the Latino category, and quite a lot of them
actually think legal immigration is a bad thing. But I

(07:58):
said no, I said, I'm not going to do that.
And I knew what was coming, you know, before I
came out in indoors strump, my wife and I had
the conversation.

Speaker 4 (08:04):
We knew I was going to lose business. We knew
it was going to affect the company, and we were right.

Speaker 3 (08:09):
You know, Hollywood is in many respects forgiving to the
very worst things. Hollywood will forgive you if you sexually
abuse people. It will forgive you if you are the
worst sort of narcissist and treat people terribly. Hollywood will
forgive you if you rape people. Even Hollywood will forgive
the worst behavior. But Hollywood will not forgive one thing.

(08:30):
And that's coming out and being conservative. It's coming out
and saying, you know what, actually I oppose this left
wing ideology. I opposed this crazy Marxist, you know, belief
system you're trying to force onto America.

Speaker 4 (08:42):
That's the one thing Hollywood won't forgive.

Speaker 3 (08:44):
And I knew that I was okay with it, and
so we had kind of trusted God that, you know,
we were going to go in a different direction. And
at the time, my wife and I had had sort
of wisely invested in everything, and so we felt like
it was a risk we should take.

Speaker 4 (08:58):
If we didn't, you know who.

Speaker 2 (08:59):
Was So was the backlash that you faced as bad
as you expected?

Speaker 4 (09:04):
Was it worse?

Speaker 2 (09:04):
Did you lose a lot of followers in addition to
business deals or like? Was it a combination of everything?

Speaker 3 (09:11):
I think I was pretty clear I'd going into coming
out politically. So the backlash wasn't worse than I expected.
It was kind of what I expected in terms of audience,
you know, it was it was pretty mixed. You know.
I think a lot of people were sort of interested
in why if you think about it around twenty fifteen,
like they were still building up the propaganda to make
people totally terrified in the normal population of this idea

(09:36):
of voting, you know, this way. So people were more
curious than anything else. There wasn't sort of the orange
Man bad trumped arrangement syndrome yet, you know, so it
was more curiosity. Obviously, there were some people, mostly Hollywood
based people, very small group, who were angry at me
online and were like, you know, how could you This
is awful? And I got a lot of text messages

(09:57):
that were like you know.

Speaker 1 (09:58):
What about friends and people with in the company that
knew you. But then when you came out, You're like, Okay,
so I'm gonna go ahead and I'm gonna endorse Trump. I'm
going to do this because we've experienced that. Yeah, just personally,
like that that's been tough.

Speaker 5 (10:11):
I just I'm just wondering, like, personally.

Speaker 4 (10:14):
That you experienced that was very different.

Speaker 3 (10:16):
So like in terms of employees, it was a very
different response. And I never ideologically tested employees. I was
never like, you know, you all agree with me on politics.
You know that I was always hiring people like are
you the best for the job, right, And so obviously
there was a range of political views. So I had

(10:37):
some employees come to me and be like, this is
awesome you're doing this at other employees that were like, hey,
I disagree with you, but I know you're a good person.
And I don't like what people are saying about you.
You know, it's it's definitely not you know, accurate, and
I've defended you and blah blah blah things along those lines.
So people who actually were like day to day basis
worked with me. They knew that, you know, even if

(10:58):
they disagreed with me, that my reasons were, you know,
not because I was like a Nazi, right, Like, which
is great. That was crazy and it was crazy to
sort of frame me in that direction. But then you had,
you know, sort of like the Hollywood friendship matrix, right,
which is a total force. And I always knew that

(11:18):
I've never been one of those people like to give
you an idea, this probably says quite a bit about me.
Like even even when I was nominated for awards at
like the m MVAS or the VMAs and things like that.
I never went, not once. I never went to the
awards shows. Even when I won awards at these award
shows that were like you know, televised award show, I
never went ever. And I just I knew I didn't

(11:41):
fit there, and I didn't go to the parties or
any of that stuff. Like I knew kind of through
the grapevine that I was not in alignment with their
value set and that it was a place I was
going to be deeply spiritually uncomfortable and I would have
to you know, would put me in weird positions, and

(12:02):
I didn't want to be in that position. And so,
you know, and now we're finding out just how sortid
and terrible it is, right Like I mean, even at
that point, I can say when I was, you know,
sort of early on in my career, I never imagined
it was as bad as weird understanding it is. You know, today,

(12:22):
I knew it was gross, you know, I knew there
was sort of this gross quid pro quo that was
going on, But it's so much worse than I think
anybody imagined. And you know, in that respect, I feel
blessed that. I feel like God protected me from a
lot of the worst things in that industry. But there's
not real friendships, right, that's the truth.

Speaker 4 (12:44):
There's not. You're You're as.

Speaker 3 (12:46):
Valuable to somebody as the step you are on the
ladder for them to get on and get to the
next place. So it's really about, like, how can you
help people? Right in it You're no longer helpful to
advancing people. You're sort of you're useless, right, And I
understood that from the very beginning of being in that industry,
and that's why I never invested a ton into friendships,

(13:10):
you know, in that direction. I invested into you know,
my family, my wife, my kids, because that's the thing
that lasts, that's the thing, like you know, I always
remind myself this, like when I die one day, hopefully
it's in a very long time, but you never know, right,
I know that the people who are going to be
there are my wife and kids, and outside of that,

(13:31):
you know, nothing is guaranteed, nothing's promised, And you know,
that's that's what matters to me, is those people that
are going to be there and making the world a
better place for them while I'm here.

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Speaker 2 (15:09):
Do that well, and you're obviously you're doing all the
right things to be loud and proud about your own
beliefs and also to make people aware of some of
the crazy stuff that's going on. Talk about the film
that Elon Musk even retweeted and it has millions and
millions of views, This the War on Children?

Speaker 5 (15:28):
What inspired you to make it?

Speaker 2 (15:29):
And tell people who haven't seen it a little bit
of the background.

Speaker 4 (15:34):
Thanks. Yeah, it's been incredible.

Speaker 3 (15:36):
The War on Children now has crossed over sixty million views,
and we never imagine that when we were making it.
We didn't think it was going to be the most
watched documentary of like the last decade, but it just
popped off. It went crazy after Elon you know, backed
it and put it out there online, and Donald Trump
Junior supported it, and a whole range of other people.

Speaker 4 (15:57):
I can't I can't even go down the list.

Speaker 3 (15:58):
Just very thankful so many people supported it, and you know,
the fact that it hits such a broad swath of
people has really built a beautiful legacy for the movie.
And that's that it has helped spur and encourage a
lot of child protection laws. So even here in Tennessee,
it really helped us with the death penalty for pedophiles.

(16:20):
That was something my wife and I made a big
priority and lobbied for relentlessly to make sure that we
had the just worst consequences possible for child rapists. And
we were able to get that done here in Tennessee
in in other states where you know, lawmakers watched the
movie and they talked with us and they felt, you know,
like this was important and then also getting rid of

(16:43):
these horrific, barbaric procedures that were being carried out on
kids in the name of transgenderism. The film has helped
a lot to open up people's eyes.

Speaker 4 (16:53):
You know.

Speaker 3 (16:54):
I think the interesting thing about the movie is rand
Paul's wife, Kelly, she actually told me that the most
wonderful thing about the film is she knows so many
people who just don't believe that horrible things are really happening,
or that there's a coordinated, you know, element or effort
out there to derail the future of our children and

(17:15):
to sexualize them and screw them up mentally, and so
being able to share this movie with people has been
able to be an eye opener. Right, So, if they
don't believe that there's these horrific drag shows in front
of kids, they don't believe that kids are getting you know,
surgical procedures at thirteen years old in the name of transgenderism.
If they don't believe that schools are intentionally teaching them

(17:38):
Marxist concepts are intentionally sexualizing them, the movie opens their
eyes because we're using sources anybody can trust. If they're
a Democrat, you know, independent, Republican, doesn't really matter anybody
across the board. Like the media called me a lot
of different names, and they really went after me over
the movie. But one thing they couldn't do was they
couldn't say I was wrong. A very difficult time with

(18:01):
that because they tried relentlessly to fact check and go
through the film, and we were able to back up
everything with peer reviewed research, with sources they trust. I mean,
some of the you know, evidence that we bring forward
are people that you know, really ideologically disagree with us,
like people from Berkeley who are professors there, and pere

(18:22):
reviewed research that has been in you know, sort of
the most respected left wing publications, and so they have
a hard time, you know, trying to sort of poke
holes in the arguments we're making because we're using their
own sources. And that was very intentional. I didn't want
to have only things that I trusted and knew to
be true. I wanted to really delve into the whole
swath of evidence out there and have a movie that

(18:45):
could be convincing for somebody who doesn't already agree with me,
and so we spent a lot of time and effort
on that. My favorite thing though about the film was
doing the teen focus groups, where we got to sit
down with teenagers and ask them sort of their experience
and what it's like growing up today, what challenges they face.
And I was really surprised by that because we weren't

(19:05):
sure it was something we were going to include in
the movie. When we had the idea to do these
focus groups because my first inclination was teenagers are not
going to tell us anything. They're going to be very stonewalled.
They're going to be closed off. It's going to be
awkward and weird. They're not going to want to talk
with us about this stuff. And they were so incredibly open.
It was like the dam had broken and it was

(19:26):
just rushing water of emotion everywhere of them sharing everything
going on for kids their age, and we learned a lot,
you know, not just as you know, human beings concerned
about this, but as parents you know about what these
kids are dealing with. And there's sort of a reflex
I think from our generation and the older generations to

(19:46):
you know, sort of judge this generation in a harsh
way and say like, oh, they're they're coddled, or you know,
they you know, I don't try as hard as whatever
it might be. But the truth is they have a
very difficult set of circumstances. They're dealing with the very
different from what we grew up with, and pressures and
things that just we never had to deal with as kids.

(20:08):
And I'm not sure we're entirely honest about that. So,
you know, I think that's a really great thing about
the movie is that it opens up people's eyes to
all the challenges they do face and things that we
never had to think about as kids.

Speaker 1 (20:21):
Yeah, and I agree with you. I think that they
do face a whole different set of challenges. And I
also think that the pendulum is swinging a little bit.
We see that at least. I maybe it's just because
I want to believe that, because I do have I
have a thirty five year old, a thirty year old,
and a fifteen year old, so we run the gamut
in our family.

Speaker 5 (20:39):
But the fifteen year.

Speaker 1 (20:40):
Old, I look at her generation and I think, I mean,
I see them as being more conservative. I see the
pendulums less woke.

Speaker 4 (20:48):
I think they're going to be extremely right wing.

Speaker 5 (20:51):
Yeah, I do too, Robbie, I absolutely do.

Speaker 2 (20:53):
So.

Speaker 1 (20:53):
When you talk about those kids being open and talking
about their you know, their issues in this generation, I
really do think they are reaching all of the crazy
woke crap that the previous generation. I don't even know
what that would be with that be millennial, I don't
even know. Yeah, I can't keep track of all the generations,
but I but the because we're gen xers, you know,
and so I just I feel like they are embracing America,

(21:16):
and they're embracing being proud of who they are as
Americans and knowing the difference between a boy and a girl,
and you know, those are the things that we understood
and it was just common sense. And I feel like
common sense is making a comeback and that, you know,
all of that other stuff, the garbage is starting to
go away because they're tired of it too.

Speaker 5 (21:36):
You know.

Speaker 3 (21:38):
Yeah, the globalist left made a horrific miscalculation when it
came to COVID. Okay, because yeah, COVID changed the game.
They stuck a bunch of teenagers and middle schoolers in
their rooms with nothing but time to research, okay, yes,
and watch videos and start to think for themselves. And
what happened they turned extraordinarily right wing. Given free access

(22:01):
to information, they shifted away from the left. And also,
the other big mistake they made was making teachers so
incredibly woken crazy, right, because what happens when you're a
teenage boy and you're put in a classroom with a
lady trying to control your words, control your every movement.
Tellt yeah, your natural biology is somehow toxic and destructive,

(22:22):
and you should deny every part of it, or else
your persona on grata. It was a big mistake by
the globalist left because these kids turned to the right
and they're going to stay there. And the truth is,
you had the young millennials. They were extremely far left
because they were on the front end of you know,
sort of the shifting of institutions, and the media still

(22:44):
was controlled by entities that were able to sort of
program the masses for decades and decades, and they were
the very tail end of that operation. When COVID happened,
the media landscape shifted, and that was a part of
this big radical change we see everybody younger, you know,
high school and younger, had.

Speaker 4 (23:01):
This big shift.

Speaker 3 (23:03):
And I can tell you this as a data I
saw that shift in a really interesting way because my
oldest is sixteen. When we lived in California, which was
seven years ago, we moved to Tennessee. And then when
we first came to Tennessee, I can tell you right now,
all of the kids in her peer group were either
non political, or if their families were conservative, they kept quiet,

(23:24):
or they were openly very to the left, and they
were indoctrinating sort of everybody with their viewpoints and bullying
everybody to be like you're going to be a part
of the climate club, or you're going to be this
or that.

Speaker 4 (23:33):
Or whatever, you know, like some crazy thing.

Speaker 3 (23:36):
And the radical shift that has occurred is such that
I don't really know of the last time I heard
somebody their age, in their peer group come out and
defend Democrat policies, priorities or candidates. I don't know that,
but I can tell you I've seen tons of them
in maga hats around town during this last election. I've

(23:56):
seen tons of them talk about politics. I've seen my
kids friends follow me online, and I think that's something
that's weird to me, you know. I'm like, I've talked
to my daughter about this. I'm like, I feel a
little weird about that. You know, that you're getting so
old that like your friends have accounts and you guys
are following me on the internet. Now I feel like
I need to watch what I say, you know. I'm like,
I need to be more careful and do things in

(24:18):
like the you know, PG version. It's hard to get
comfortable with the idea that like your kid's going to
college soon, you know, like that's that's just rat And
we're seeing.

Speaker 1 (24:27):
It in culture too, like I mean you're seeing it
like Late Night is affected by it. We're seeing I mean,
we're just the landscape I think is changing, just all
sorts of things.

Speaker 5 (24:36):
That used to be. It used to be okay to
beat up on conservatives. It's not. It's not as okay anymore,
which no, I'm okay with that.

Speaker 3 (24:46):
You know, because it's like, you know, what diametric changed
is what diametrically changed is that back like ten years ago,
if you were making fun of George Bush, there was
genuinely a lot to make fun of, right It really was,
like and still I still agreed with the party position then,
but I didn't agree with him. You know, I agreed

(25:06):
with like the you know, sort of general principles, but
I disagreed with him on policy when it came to
the war and things along those lines. That was sort
of always an objective person. There was stuff to make
fun of there that was just funny, right Like, even
if we love the guy, the way he talked was
just kind of like, you know, you were leaving it
open to a lot of combination, tgery, isy and so

(25:32):
there was something there. Right now, so much of our
identity is wrapped up in just common sense that when
you go after it, you sound crazy, and that's that's
a good thing, you know, And I think like it's
incumbent on us to stay there in that common sense,
you know, sort of areas, because it's going to make
it very hard for the left to beat us on
any front because it's when you shift out of that

(25:54):
that you become sort of fear game, right, And we
have to be really honest about that, And so most
people want us to be in that common sense zone,
and I think that, you know, we have to find
ways to shift our priorities into being in that zone,
and that makes us more able to achieve what we

(26:14):
want to achieve.

Speaker 4 (26:15):
Right.

Speaker 3 (26:16):
So you know, it's like my argument has always been,
let's win every eighty twenty issue, Like, of course, there
should be no reason we don't, because almost every eighty
twenty issue is just pure common sense and for a
long time, both sides of the political aisle have just
left them out there. And during this last election, what
we saw was President Trump grabbed those eighty twenty issues

(26:36):
and he ran on them.

Speaker 2 (26:37):
And also the struggle is real for men who want
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Speaker 5 (26:51):
That's a great way to put it.

Speaker 4 (26:52):
Have the answer.

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Speaker 5 (27:09):
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Speaker 1 (27:10):
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(27:30):
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(27:51):
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Speaker 2 (27:56):
You're gonna like the way your dude looks in these
teas too. I'm just saying, all right, that includes, you know,
the DEI stuff that you've been obviously really targeting companies
that everyone is familiar with and saying we know what
you're doing and we're exposing it to the world so

(28:16):
that they can make a judgment about whether or not
what you're doing makes any sense. And you've had a
lot of success with getting these companies to at least say, yes,
we're revising or we're getting rid of this DEI initiative.
Do you continue to do that work? How do you
choose your targets, and what kind of changes have you
seen as a result of that work.

Speaker 3 (28:39):
Yeah, I mean, it's been incredible what we've been able
to accomplish in the last year. And we've had a
little bit of a slowdown period over the last month
and a half because we're planning some things that will
be happening. Folks will be hearing about that I think
will be very exciting. We've still had some wins during
that time period, and we're very happy with that. But
I think we'll sort of ramp up and have a

(29:00):
lot more companies to announce this summer. But yeah, essentially,
you know, I realized nobody was telling the truth about
what these companies were doing, and in many respects, a
lot of them were held hostage, you know, and so
they needed somebody to come in and say, Hey, these
people are holding them hostage. We're going to take the
gun out of their hands, right, and we're going to

(29:20):
show people what's happening, and that by virtue of just
sort of exposing it, it's going to bring down a
lot of these you know, sort of facades that have
been built up. So for the left, it was sort
of about exposing how they were paper tigers, right, because
you had these groups like the HRC or Al Sharpton,
and they had built themselves into these sort of mythological

(29:43):
creatures that should be feared by corporate America, right. And
what I did is I showed corporate America they're not
real that they really they don't have the power that
they pretend to have, but we do. And we had
to show them that we had to bear our teeth.
And so, you know, the first three companies were our
sort of proving ground. It was companies testing us to

(30:06):
see what are they actually capable of?

Speaker 4 (30:08):
And I say they.

Speaker 3 (30:09):
Instead of me, because like, I'm not Al Sharpton, This
isn't about me. I'm not, you know, so narcissistic and
obsessed with myself that I believe companies are afraid of
me personally. They're afraid of what I represent. They're afraid
of me. I'm a megaphone for this big swath of people,
and I'm very blessed to be that megaphone. And so,
you know, we had to prove ourselves and we did.

(30:31):
I think that everybody you know who sort of supported
my campaigns, we made these companies terrified. We showed the
weight that we could carry. We showed the financial you know,
sort of hammer we had. And the first company that
we went up against, Tractor Supply, they lost over three
billion in market cap when we went after them. John
Deere lost over ten billion in market cap. And then

(30:52):
Harley Davidson is still suffering today even after their CEOs out,
because they fought us the longest.

Speaker 4 (30:59):
And that was really the case.

Speaker 3 (31:00):
People point to a lot of different things that are
like Walmart or this company or that company is the
reason company started to just kind of like give you
whatever you wanted.

Speaker 4 (31:08):
The truth is it's Harley Davidson.

Speaker 3 (31:10):
Harley Davidson is the company that resulted in other companies
saying we will we will do what you want, you know,
And it's because they saw that if they fought me
and really went after me, that I was going to
be the most punishing and relentless I could possibly be,
and that that was going to do some very bad things.
In fact, Harley Davidson really recently had a board member

(31:33):
resign that is very rare for board members to do,
and in his resignation, he wrote essentially that the way
the company mishandled the situation with me could mean the
end of the company in total. That they may just
not survive this because they so thoroughly decimated their reputation
with their core customer base and they had gotten so

(31:55):
far out of line and didn't do what they should
have done early on with me that they're not sure
there's any coming back. And there's stock price, you know,
if you look at it, it still reflects that. I mean,
it was total decimation and they got rid of the CEO,
you know, and really, what's going to decide if they
live or die as a company is going to be

(32:15):
the direction the new CEO takes it in, and we're
going to be watching that very closely because if they
are not a reformer to get back to sort of
the core of what Harley Davidson is, then I think
we're going to have some things to say about it
if they do go in the right direction and they
do reform back to sort of the culture that Harley
Davidson is supposed to be about, just sort of an

(32:35):
American icon, right. It's like celebration. It's not explicitly political,
you know. And that's the thing actually, I think has
made our campaign very successful is I'm not telling companies
you need to adopt my politics.

Speaker 4 (32:47):
I'm saying stay out of politics.

Speaker 3 (32:50):
There's no reason for you as a company to have
a position on transgenderism.

Speaker 4 (32:53):
It's it's ridiculous.

Speaker 3 (32:54):
You know, there's no reason you guys should have a
policy on abortion.

Speaker 4 (32:58):
It's ridiculous. You're a company.

Speaker 3 (33:00):
Make your products, like I don't care what it is like.
You know, you could be Gatorade or Pepsi or you know, Walmart, Like,
I don't care what you make how you sell it,
Like just make good products, provide great service. Celebrate America,
you know if you if you're using our money, you know,
like try to do good for our country, but stay

(33:20):
out of politics.

Speaker 2 (33:22):
Study the info, like did you have moles everywhere? Like
did people that worked on the inside volunteer the information
and you know, ask to work with you?

Speaker 4 (33:31):
How did you do that?

Speaker 3 (33:32):
I probably have more corporate sources than anybody in America
American history.

Speaker 4 (33:36):
Now at this point.

Speaker 5 (33:38):
Oh my gosh.

Speaker 3 (33:38):
Yeah, we have so many whistleblowers. It's absurd. Any company
you can pick out of a hat, we have a
source there. Any any major Fortune five hundred company, you know,
if you pull them out of a hat, we have
a source at the company.

Speaker 1 (33:52):
And the brands that are the brands that are taking
some of the positions that they do are some of
the most surprising brands to do. So that's what's baffling
to me, you know.

Speaker 2 (34:01):
Which is why I think these campaigns are so effective,
right because these are the companies that people are like
a two.

Speaker 5 (34:07):
Ay two John here and and tract or supply are
you paying?

Speaker 3 (34:12):
So we plan this out, I think very effectively, which
was that we were going to start with companies exposing
companies that have massively conservative consumer bases, prove our power there,
but also understand this is psychological. You know, this whole
Wokeness operation was psychological, and we need to do something

(34:33):
akin to that in reverse in terms of influencing the
direction our country goes. So what we needed to do
was build up the psychological understanding that we were the
incoming wave, the tidal wave that could not be stopped.
But you had to build that up, right. So you
start with these companies that just can't deny their consumer
bases are on my side, right, But eventually that wave

(34:57):
gets so big it's a tsunami that sort of engulfs everybody.

Speaker 4 (35:01):
Right.

Speaker 3 (35:01):
So the tipping point for that was Walmart. When I
got Walmart to back off everything. That was when corporate
America really kind of fell and they said, Okay, we
need to aggressively start to assess how we do things differently.
Because if our biggest employer in the country has changed

(35:25):
and they're rejecting wokeness openly, we're in trouble, right. And
so that was when the social fabric sort of changed,
and you saw the psychology flip, and you saw frantic
board meetings for you know, companies to stop this before
they're the next company that's exposed. I mean, you got
to understand too. Companies spent New York Times admitted this.

(35:46):
They spent absurd, absurd sums of money to do opposition
research on me. They have what The New York Times
called a new cottage industry built around how you handle
Robbie Starbuck. There was a whole end history of advisors
and communications professionals getting hired for how you potentially deal
with me if I come after you.

Speaker 5 (36:07):
And what were they expecting to find?

Speaker 4 (36:09):
Well, I mean I think it's one of them.

Speaker 5 (36:12):
What were they going to do?

Speaker 3 (36:13):
I really don't fault them for this. And because any
competent corporate CEO, if they could spend a little bit
of money to try to get in front of something
and say, hey, this person actually committed this crime and
they haven't told anybody about it, I get it. Like
I mean, it's it's fair game. You put yourself in
the public arena, people are going to go and they're
going to do offer research on you. Totally fine with me.

(36:36):
They wasted their money, though, you know, I exactly CEO,
come back to me, he says, You know, I got
it at this after we made a deal with them,
he goes, Robbie, I got to tell you, you totally wasted
our money. You know, we we did all this research
on it, and at the end of it, you know,
the answer we got essentially is you were one of
the most boring people they had ever.

Speaker 4 (36:56):
Come up for us.

Speaker 3 (36:58):
They said, you don't leave your house stever. You know,
you you don't only have hobbies, you know, you're just
like you're with your family or you're working, and that's
basically it, Like that's all you do. You don't drink,
you don't do drugs like you know, any of those things.
And I'm like, yeah, well I'm you know, I'm content
with what I've got. You know, I'm not searching for anything.
I don't have some hole in my heart I'm trying

(37:18):
to fill, you know, I'm a pretty happy person actually,
So you know, I thought that was funny, but it's
you know, if you think about it, you really can't
blame them. I mean, you've got to take a shot
at it, right, You've got to try because if there
was some horrible thing, you know, and in my in
my background, I mean, like you'd want to use that
as a company, right, you'd want to go out there
and be like, hey, this guy criticizing us is actually,

(37:40):
you know whatever it is. Yeah, So I don't I
don't blame them for that, but it's interesting the desperation
that sort of increased after Walmart, and I think in
many respects, that's that sort of shifted the needle. And
you got to keep in mind, by the way this
was happening, all of this, you know, started well before
the election. You know, we trying to build up this

(38:01):
changing mindset before the election, very intentionally because we wanted
to make people feel safer as you got closer to
the election being open about your rejection of wokeness, because
if you go back a year before the election, people
were still very afraid to speak out about these things,
especially in the workplace. And I think one of our
greatest achievements through this campaign is the fact that people

(38:22):
are no longer afraid in their workplaces in many cases
to speak up and push back and say, hey, actually,
this could be a real liability for us, This could
be a real problem for the company, that this is
out there, that we're doing this. I think we should
probably be careful with this new Department of Justice. With
this new you know, like people are not afraid to
speak up about these things anymore, and that's huge.

Speaker 2 (38:45):
I think I just want to lead you to Elon's
you know, revival of Twitter. So funny way, cause you know,
you think about how free people immediately felt when he
bought it, and people were like testing the waters, right
and like posting, can we say and retarded now and
so they were like doing it and it's just been
such this amazing transformation. I think that did help people

(39:06):
feel more courageous about being loud and proud.

Speaker 1 (39:10):
Just everything, just being being out of exactly just being themselves.
I mean, for years we would get emails of people saying,
I agree with what you guys say, but I can't
say it on my college campus. I can't say it
at work. I can't say I can't be conservative out
loud and proud. It's ridiculous. But now I feel like
more and more people can. They can just be conservative

(39:31):
walking around, which is a really beautiful thing, right, And
it's largely in part to obviously the administration, but to
the work that you do too, So it's wonderful.

Speaker 5 (39:41):
It's a great thing.

Speaker 3 (39:42):
I think, you know, there's a conversation like we're being
really honest. President Trump is his last term, and if
you look across the landscape, one of the really important
parts of his legacy is this activist base that sort
of has a major in fluence in the grassroots right
that's going to outlive him, and it was largely predicated

(40:05):
on people boldly sort of standing up for him from
twenty sixteen on, or really twenty fifteen on. I think
that is going to be a huge part of his legacy,
is that the people who sort of came from that
in twenty fifteen will long term be real, you know,
sort of shifters and shapers of culture in this country.

(40:28):
And I think we're going to see I think we're
ascendant on the right, not just politically but culturally, and
I think we have an opportunity for total dominance. There's
a lot of little, you know, micro factors that have
to be considered in things that you have to be
good at, and you can't sort of screw up your opportunity.
But let's just say we do ninety percent of things

(40:48):
right or eighty percent of things right. In these opportunity
pools we have right now, we could be culturally dominant
for a very long period.

Speaker 4 (40:56):
And I love here.

Speaker 5 (40:58):
I love that too, Gosh, please, yes.

Speaker 4 (41:00):
I have.

Speaker 3 (41:01):
Everything's building up in that direction, right, So, like, look
at the media landscape right now. If you had told
me ten years ago, or told anybody ten years ago
that the right would become dominant in the media landscape,
people would say, I don't think so. I mean, the
left owns the media, right, but we are, you know,
I mean, for all the shit we give mainstream media,
the truth is at this point we now have more

(41:23):
power than them in independent media. You know, if I
put up a video about a company, it gets more
views than CNN in primetime for a week for a week.
You know, Like, if you take CNN's ratings for a
week in primetime, combine it together, like one of my
videos on wokeness at a company will get more views than.

Speaker 4 (41:38):
That, and more social action too.

Speaker 3 (41:41):
The thing that's breaking down now is the structure of
you know, how those news agencies and things were compensated,
right because and you're seeing this with Stephen Colbeer, right,
So the Emperor has no clothes. They lost forty million
dollars on the show because advertisers don't want to pay
when you don't have that many eyeballs, right, especially in
key demos. Well, then you've got this shifting landscape on

(42:04):
our side, which is that we have eyeballs. But the
advertisers were told for so long by these different agencies
like you can't give them money, you can't advertise with them,
you know. But now you're going to get into this new,
you know, sort of arena where they have to advertise
with independent media because that's where the eyeballs are.

Speaker 4 (42:21):
And the truth is we're just beating them, you know.
And so.

Speaker 3 (42:26):
That's really important for how you see the future culturally,
because if we were able to do it there, we
can certainly do it in Hollywood and music and other
places too. The thing that's important that we should take
from this is we didn't win that fight with the
media by trying to take control of their institutions.

Speaker 4 (42:46):
We built our own.

Speaker 3 (42:48):
And that's the thing we have to be very cognizant
of as we approach these other fights. We're not going
to win the fight with Hollywood by going and it
being a part of Hollywood. We're going to beat it
by making great things outside the system that people want
to do.

Speaker 5 (43:03):
That's such an incredible point.

Speaker 3 (43:04):
Yeah, and so the barrier to entry you know too,
like if they don't want to, if they fight us
getting into the movie theaters and things like that, like
they did with the War on Children in Canada, we
were actually banned from movie theaters, you know, So if
they want to play that game, they're again kicking themselves
the same way they did when they tried to ban

(43:25):
people from TV shows and news programs because their voices
were too controversial or whatever.

Speaker 2 (43:30):
Despite people having putting the explicit lyrics label on a
record album and expecting a teenager not to want it more.

Speaker 3 (43:38):
You're going to find avenues to reach people, like we
did with our movie.

Speaker 1 (43:41):
You know.

Speaker 3 (43:42):
Our numbers in Canada were fantastic despite the ban on
the movies at movie theaters because people wanted to see
it and it made them more interested. And why did
they ban this movie? You know what's so dangerous about it?
And then people would watch it, they'd be like, that's weird.
This movie just wanted to protect kids, like it's it's
literally just like, let's take the issue of pedophiles or
mental health that are in the movie, right, we don't

(44:04):
politicize it in the movie we're very, very neutrallly talking
about the issues kids' face when it comes to sexualization
and mental health and the fact that we have the
most depressed generation in human history. This is this is
the most mentally ill generation in human history. And I
think again you talk about why this shift occurred politically
for this upcoming generation, they experienced a lot of really

(44:28):
difficult things during COVID, and they've seen how their peer
group has suffered. They've seen the mental anguish in the
group of people who have adopted some of the wokeness,
you know, the most, and so they understand the harms
of it in very interesting different ways than we ever will.
And so, you know, I think it's natural they're rejecting
what caused that harm, and so I think they will

(44:50):
actually be more conservative than any generation that we actually
have seen in America. I think they'll be the most
conservative because if you look at the male numbers, what's
happened historically when you have you know, let's take this
to all of human history. What happens by the time
people marry, When they marry and have kids, females political

(45:12):
views are the most movable thing in human history. So
if you're a liberal girl, in college right now, out
of all humans, you are the most likely to change
your political view and conform it to your husbands.

Speaker 4 (45:25):
That's all of human history.

Speaker 3 (45:26):
So what really matters is looking at the male political
belief system in that age group right now. And when
you look at that, it is dominantly right wing, the
most right wing we have seen.

Speaker 2 (45:37):
Right.

Speaker 3 (45:38):
So what's going to happen when they reach that age
where they get married and have kids. You're going to
see a massive number of females realign their politics to
the politics their husbands have, and also changing priorities because suddenly,
when you have kids, you're concerned about safety, you're concerned
about you know, all these different things you weren't concerned
about when you were in college and you just wanted
people to think you were nice.

Speaker 2 (45:58):
Right.

Speaker 3 (45:59):
There's a lot that goes with that, right, Like, I
almost don't even fault some of these young girls who
are in high school or college and they have, you know,
sort of more liberal views. They're just concerned at that
point about seeming nice, right, And they are lacking a
lot of real world sort of experience to understand how
niceness can get you killed, you know, and that you

(46:20):
know it can destroy your life, It can destroy your
child's life. You can't always be nice, you know. I
had this discussion actually yesterday about.

Speaker 4 (46:27):
A legal immigration.

Speaker 3 (46:29):
You've got all of these leaders out there in the
world pretending this is such a complicated problem. Maybe it's
the Latinos strong man in me, but it's not complicated. Okay,
you could put me in charge of any country on
the face of the earth, any country, I don't care
which one it is. I could solve a legal immigration
in a month. People might not like it, they might
think I'm mean, but I could solve it. I could

(46:50):
damn well solve it, and nobody would push nobody would
try again. Okay, it would not try because it'd be
very clear in our country, we don't do this. We
don't accept this culturally, we will never accept it, and
we will sort of have an iron fist when it
comes to this. Doesn't mean we hate people from the outside,
but you've got to have, you know, very strong consequences

(47:12):
and incentives for what you want out of a society,
and frankly, we haven't had that, you know, in a
very long time in America.

Speaker 1 (47:19):
Yeah, we're one of the few. Yeah, we're like, we're
you look around the world and other countries have it
and we don't.

Speaker 5 (47:25):
Yeah.

Speaker 3 (47:25):
Yeah, even in Trump's first term, we did not have
it because Trump was fighting a beast in DC.

Speaker 2 (47:31):
Right.

Speaker 4 (47:32):
It was just like it.

Speaker 3 (47:33):
Was constantly just this game of tug a war, and
so you weren't able to establish any sort of new
cultural identity that said, actually there's these new incentives, Actually
there's this new way things are going to be done.

Speaker 4 (47:48):
Everything was a fight term two.

Speaker 3 (47:51):
Staffing was done very differently, and the ability to sort
of gut a lot of parts of the federal bureaucracy.
It was different this time, right, And so I think
a lot of people kind of knew what they were
doing in ways they didn't know during the first term.
And so you are starting to see that shift in
expectations and sort of you know, what incentives were putting

(48:13):
out there, and I think that, you know, my hope
is we get more aggressive in that respect, because I
think society is all about the incentives that you give
the populace, and for my entire life, the incentive structure
has been horrific.

Speaker 4 (48:30):
It has been terrible.

Speaker 3 (48:31):
It has led us to, you know, more single mother
homes than we've ever had. It has led us to
horrific crime numbers. It's led us to fent and nyl
overdoses and numbers. I don't even want to talk about it.
I mean, it's like this is worse than the deaths
we've experienced in world wars, you know, and almost nobody
talks about how this happened. And it was just total

(48:52):
weakness and cowardice from the American politician.

Speaker 4 (48:55):
You know. It was like, we could have gone to
war over this a long time ago. And I mean
I mean go to war.

Speaker 3 (48:59):
I mean we could have sent in special forces to
absolutely obliterate cartel.

Speaker 4 (49:04):
Bosses decades ago, decades.

Speaker 3 (49:06):
Ago when they were weaker, when they didn't have the
ability to train their people in the ways they do now,
where they didn't have the tools and lethal capacity they
do now, the ability to carry out horrific terror attacks
that they could do now. We could have done this,
We could have cut the head off of the snake
and not grown two new heads. We didn't know, pure
cowardice and weakness. And what has it brought us a

(49:27):
bunch of dead Americans.

Speaker 4 (49:28):
You know.

Speaker 3 (49:29):
And you can go down the line of all of
these horrific things that happened, and it all goes back
to our political leaders not having the courage, will or
backbone to just do the right things, do very simple
things that reset the incentive structure. And I think that's
something we've got to prioritize. And that's what we did
with our campaign with the EI. We changed the incentive
structure and that was very important to us and how

(49:50):
we approached it, like, we've got to change the incentives
for companies. That's why the financial reality of this is
very important. It's almost never talked about, but did you
know this with the accept of Harley Davidson, every single
company that we have announced their DEI changes has had
their stock go up even when compared to their competitors

(50:10):
within their industry. So, wow, if you say you know
X company went up, we'll take you know Walmart for instance, right, Okay,
do you say they went up? You need to know
also how much did Amazon go up during this same period?

Speaker 4 (50:28):
Right?

Speaker 3 (50:29):
And so you've got to look at apples and apples,
And that's what we do in our financial analysis of
these companies. When we look at the companies that we
have made these announcements for, they have gone up in
stock to a degree much higher than their competitors within
their industry.

Speaker 4 (50:45):
And the only.

Speaker 3 (50:46):
Exception is Harley Davidson, who fought us the longest. And
so what message does that same corporate America? The incentives
have changed. Do you want to make money?

Speaker 4 (50:55):
You know, I think that that's your goal, right, it
should be.

Speaker 5 (50:59):
You'd think your public.

Speaker 3 (51:00):
Company, your responsibility is it's a fiduciary duty to the shareholder.

Speaker 4 (51:04):
That is your legal obligation.

Speaker 5 (51:06):
Yeah, and so if you.

Speaker 3 (51:07):
Want to make money, the incentives are different now. It's
not wokeness, not esg. It's actually a rejection of these things.
Publicly rejecting it will make you money.

Speaker 2 (51:17):
I mean, it's been so fun to watch all of
your work on that front. It's been absolutely amazing. I
love that you're going to keep it going in whatever
new format you were referring to earlier. Tell people how
they can find the film if they haven't seen it yet,
and also how to follow you and the work that
you do.

Speaker 4 (51:37):
Thanks.

Speaker 3 (51:37):
If you haven't seen The War on Children, go to
the War on Children dot com. You can see the film.
There's a bunch of different ways. You go on Amazon,
Prime to I think it's called Prime TV, or something
like that. It's on there, you know, so if you're
one of those people watched on Prime, you can you
can get it there, which, by the way, is an
interesting story in itself, because that is the changing fabric
of America. When the movie came out, it was banned

(51:59):
on Amazon on Prime, it was banned.

Speaker 4 (52:01):
For a year from Amazon Prime.

Speaker 3 (52:05):
And then after my corporate campaign, as we get probably
six months into it, we get a leaked message from
an Amazon representative telling us check Prime today. We check Prime.
Suddenly our movie is there. Suddenly our account is no
longer banned, you know, suddenly we no longer were in

(52:25):
violation of their policies.

Speaker 4 (52:27):
Right.

Speaker 3 (52:29):
That was I think an effort on their end to
be like, okay, this is like a peace offering, right,
And for me, I see it as like, Okay, culturally,
we can tout this win and show a part of
the shifting culture and the landscape of sort of like
this is a new world. Right. So that's one place
you could follow me online at Robbie Starbuck on every platform,

(52:50):
on all of them, you know, most active on X
because that's always been my favorite platform, but we post everywhere.

Speaker 4 (52:57):
So if you're a YouTube.

Speaker 3 (52:57):
Person, or you know, rumble or whatever. You can follow
me on any of those. We will be having a
regular show rolling out too, on top of all this,
so you can see the set here, you know there.

Speaker 4 (53:08):
There will be great, it will be right, and we'll.

Speaker 3 (53:11):
Be kind of diving into a lot of these issues,
but also explaining a lot of the you know, sort
of political issues of the day and getting into an
explanation behind policy and you know why certain things don't work,
you know, So it's not going to be sort of
a typical show. Will be very issue oriented, so like
explaining WHYDI doesn't work? You know what is sort of

(53:32):
like the secret agenda behind it?

Speaker 4 (53:34):
What does it mean?

Speaker 3 (53:35):
Who's behind it? You know, how long has this been
going on. It's sort of like diving deeper on issues.
So if folks you're interested in that, you know we'll
be doing that soon.

Speaker 5 (53:45):
Good deal. Well, it's been to talk to you. Ye,
great to talk to you.

Speaker 2 (53:48):
Yeah, really really glad to have had the time and
and we'd love to have you back another time to
hear more about the latest companies that you're exposing, because
that's super fun to watch.

Speaker 5 (53:58):
Yeah, we appreciate you being with that. Well, thank you
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