50: Challenging Industry Stereotypes and Redefining Measures of Female Health & Fitness

We talk a lot on this podcast about challenging industry "norms" and breaking the "rules". Taking a stance on what you believe in, even if it's not the popular opinion. 
 
And there is no industry that's more relevant in than health & fitness- especially when it comes to health & fitness for women. We have all grown up being told our bodies should be smaller, that our worth is tied to a number on a scale. That exercise should be about being smaller, or punishment for eating, or focused solely around burning calories. 
 
Thankfully that is changing, and my guest on today's episode is leading the way in a new way of thinking. Lynsey Ferguson is a women's health and exercise coach with two decades of experience in the industry. With a degree in sports medicine and specialist training in working with women who are pre and post natal, as well as women in the peri-menopause and menopausal stages of life she has a wealth of experience and specialist training and is working hard to get a new message out: one about the long term physical benefits, the mental health benefits, the confidence boost and ability to live your life to the fullest. 
 
Lynsey and I chat about breaking outside traditional measures of "success", whether that's around fitness, entrepreneurship or in life in general. We talk about backlash for speaking out in a new way, why finding unique messaging is important and how the longer you're in business, the more confident you become to do things your own way. 
 
Lynsey also shares lots of insights into how to start incorporating little bits of exercise into your day- and how to get started with weight training if it's something you've always wanted to do, but thought wasn't 'for' you. 

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Episode Links:
 
Guest:

Lynsey Ferguson: Women's Health & Exercise Coach

Instagram: https://www.instagram.com/themightymamacoach
 
Connect with me:
 
Rhiannon Louden: Mentor, Brand Strategist & Photographer,

Instagram: https://www.instagram.com/rhiannonlouden.co.uk & https://www.instagram.com/rhiannoneale

Website: https://www.rhiannonlouden.co.uk

Substack: https://theraremumchronicles.substack.com/ 

Intro/Outro music credit: https://www.purple-planet.com

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