Host Cyrus Webb welcomes Dmitri Smirnov, Founder of Big Life Marketing, to #ConversationsLIVE to discuss how they are helping entrepreneurs make the most of their marketing to reach their target audience.
www.biglifemarketing.com
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www.biglifemarketing.com
Become a supporter of this podcast: https://www.spreaker.com/podcast/cyrus-webb-s-tracks--1422267/support.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Conversations Live. For morethan a decade, we've brought you the
best in books, entertainment, celebrityinterviews, and current events. When the
movers and shakers of the world havesomething to say to you, they say
it to us first. Here's yourhost, Cyrus Web. Welcome back everyone
(00:20):
the Conversations Live. I'm your host, Service Web. Glad you walk to
join us once again. For ourradio audience tuning in here at WYEED ninety
four point one FM and wyeed onlinedot com. We're glad that you all
can be with us. Also,those jointing us through Heart Radio on Amazon
Music, We're glad you all couldbe with us as well. For entrepreneurs
and business owners out there, especiallyif you feel as though you have a
great product, the best thing thatyou can do for yourself is make sure
(00:43):
you're able to effectively reach your audience, and especially these days when so much
is done by online traffic. Forour next guest is the founder of Big
Life Marketing. We're excited to welcomeTomitri Smurr Enough to our broadcast today.
I want to talk to him onlyabout what it's been like for him to
see how Big Life Marketing has beenable to help business owners, but also
what it's been like for them todo work that they love and their passions
about. And then of course they'llbe able to see the results coming in
(01:06):
to meetri thank you again for thetime, or they do appreciate it.
Hey, it's great to be here, Cyrus. This is such an important
topic because these days, if businessesare not able to reach their audiences online,
of course it becomes a lot moredifficult for the endometria as you know.
But what has it been like foryou through Big Life marketing to provide
these service it helps and to makethat connection with their audience. Well,
advertising has been around for a longtime and we've had billboards, radio,
(01:32):
after that, TV and so on. Now we're in this stage where the
opportunity for advertising is better than it'sever been before. We have direct response
right for our computers from our cellphones where we can click purchase, sign
up and it all happens immediately.It's all tied into our phones, emails
(01:53):
and so forth. And so whatthat means for people with companies and businesses
they want to get the word out, Well, now it's the best time
ever to do it, and welove doing it for our customers. We
love doing it for ourselves. It'sso much fun because you get to see
the results right away. Right,So talk to us about this journey for
you because you're able to help othersto meet you. When did you,
(02:15):
for us realize the power and nowof course, of being able to optimize
traffic online, but also the abilityto be able to offer that for others.
Well, I think I found itinitially as a kid because I loved
math and statistics. I ended upmajoring in that at college, but there
(02:37):
was something missing with just that piece. It was a little bit too analytical
to straightforward in a way. Ialso really liked art and drawing, being
creative and what marketing and advertising is. At least how I see it,
it's the perfect combination of math andcreativity. So it's kind of the best
of both worlds of the two thingsthat I like doing. And that's when
(03:00):
I first initially learned about it,as I started trying and doing it for
a customers seeing results. You know, it's kind of like working out when
you're doing it and nothing's happening.What's a little bit It's kind of sad
and you don't want to stop.But the same thing with advertising. If
you're if you're spending money on ads, then it's not converting in the sales.
(03:23):
You might stop, but when thingsare working, it's a snowball effect.
Then you want to do more andmore, and it's just it's a
really fun time. Yeah, exactly, And I think too goes to what
you just said, And I'm soglad you made that analogy, Dmitri about
working out and of course seeing theresult. It is a process. Is
that one of the biggest conversations becausewe as entrepreneurs especially, we're not known
(03:46):
to be very patient. But isthat one of the conversations that you have
to have about that. This isabout a process, not expecting overnight success.
That is, if not the mostimportant thing, it is at least
one of the most important thing ispatients and understanding what the expectations are.
And Google adds the thing that wespecialize in will work for almost every single
(04:09):
business, but will it work tomorrow. Probably not. It's kind of a
give and take and a try,trial and error and see what works.
And that type of thing takes time. You have to create new copy,
create creative, change your landing page. It takes time, but the payoff
is huge if you can invest alittle bit of money and time to get
(04:30):
over the hump to finally make itto that promised land of profitable advertising.
Yeah, so talk to us alittle bit about the name Big Life Marketing.
When you were thinking about what youwere head developed, Dmitri and what
you were offering, how did youcome up with the name? I was
interested in that. Well, there'stwo parts to it. Is one,
(04:53):
I think we all as people wantto make an impact on the world.
And having a life that you're happywith, I think is tied into that
impact that you make. Who whetherit's your family, friends, work,
you know, charity type of things, helping with the environment, whatever it
(05:15):
is that you're passionate about. Youwant to have an impact on life.
And also in our everyday life thingsthat we do every single day. Those
are typically called the little things inlife. And so having this the grand
part of it, which is theimpact that we make, and then the
everyday things, the life and middlethings, I thought, well, what
(05:35):
is that? What does that combine? If those two things combine into a
big life, I think that's thedream for all of us, is to
live a big, full life.And that's what I wanted to call the
agency because through advertising we can actuallyhelp fulfill those goals. And Dmitri,
this is something you've been able todo, I mean with with business owners,
(06:00):
but also big brands as well.What has that been like for you
to see the range in your clientelebut also the impact that Big Life Marketing
has been able to have in allof their businesses. The really cool thing
about Google Ads is that it workswhether you're a small business, a medium
sized business nationwide, or a worldwidebrand. We work with companies that are
(06:25):
run by absolutely super ambitious founders withtheir names known all over the world like
Jordan Belford, Rich, Dad PoorDown, Robert Kio, Saki ver Castio
from the Life Coach School, Imean, you name it. But we
also work with local, smaller businesses, lesser known businesses. Than it works,
and I'll tell you this is thatreally it's all the same, whatever
(06:48):
your businesses, whatever level it is, it's all the same. What everyone
wants is for their advertising to beprofitable, for the agency that they work
with to be reliable, and tohave a traffic source that they can count
on. So doesn't really make adifference who they are or what they sell.
All that matters is results. Yeah, love that. So what is
(07:13):
typically the process then, Dmitri?If our audiences are listening, and I
mentioned to you before we went livehere, I know, especially of course
for a radio audience here in theSouth, do you have business owners entrepreneurs
that may be tuning in wondering andthey may be struggling in this area right
as a lot of people are,or those who are joining us on iHeart
and Amazon. How do you typicallydecide if a business is right to work
(07:36):
with you? Because I think it'simportant for us to mention, of course
it is. It does become relationship. So how do you decide if a
business is right for you to workwith? Well? For us, For
us, we want to see anopportunity for growth, and that's what we're
here to do. We're here totake you from where you are today and
maybe double your traffic for more whateverwhatever it is that we can do,
(07:59):
where we can see growth. Becausethat way, both the business that we're
working and we as the agency areboth incentivized to keep producing, to keep
testing, to keep doing more andmore to get better and better results.
And you know what, the jobis never done. It's it's not like
(08:20):
you know, a burger. Youmake a burger and it's finished and then
somebody eats it and that's kind ofthe end of it. No, with
advertising, there's always something to betested. There's something always to be done
to improve the revenue or the conversionrate or the click through rate. There's
so many different KPIs that can beoptimized. So what we look for is
a market or an industry that hasroom to grow such that we can keep
(08:46):
increasing budgets month in and month out. Good and I think too. You
know, there's a lot of conversationthese days, as you know, because
it's your Willhousedmetria, about what's happeningin the world. When it comes to,
of course being able to reach individualsonline. AI is a conversation that
is a part of a lot ofthis these days. How has those the
(09:07):
newer technology, How has that kindof helped you in the work you've been
dealing with big life marketing to makesure that you are able to get the
biggest impact. AI is definitely anew conversational term in the last year or
so, but AI has been aroundfor a long time and we have been
leveraging AI for over a decade becausea want. Google as a company has
(09:31):
I think the greatest AI of theworld, and they've had it for a
long time. Google makes ninety ninepercent of their money through advertising, so
they've had to build an AI programto keep optimizing what they do with Google
Ads. So AI has been around, we've been leveraging it through Google Ads,
(09:52):
so it's not new to us.But of course over the last year,
so many new breakthroughs have come throughin terms of writing, imaging and
all that type of thing that weare very much leveraging. And it's not
something that you know, a lotof people are concerned that AI is going
to replace humans and working and wedon't feel that way. We feel that
(10:16):
AI only enhances the work that wedo. Got Yeah, I think definitely
looking at the positives and looking atthe opportunities there is a big thing and
it's great to see the Big LifeMarketing has been able to use that definitely
in its work as well. Again, everyone Dmitri s. Mornoff has been
our guest. He's the founder ofBig Life Marketing talking to that's only about
(10:37):
the work they've been able to dowith businesses and entrepreneurs to help them,
of course, to be able tooptimize all that they do, especially when
it comes to online using Google addtraffic to mean to really appreciate you stopping
by the day. How can ouraudience be able to connect with you and
find out more information about Big Life. Well, I want to leave the
audience with this message is that Googleas works for pretty much every single business.
(11:01):
So if you have a local business, if it's a service or even
a product that you're selling, you'vegot to get on Google ads, be
you know, search ads, shoppingat local ads. You can even do
YouTube ads. But by recording advertisementsstraight on your phone and posting them,
you don't have to be perfect.In fact, don't let perfect be the
(11:22):
enemy of good. Just start tryingand you can do it. I mean,
you don't necessarily need to hire anagency. And now if you already
have some success in advertising you wantto take it to the next level,
you can absolutely hire an agency likeours and we can run and do an
audit for you and see what theopportunity is. And you can go to
Big Life Marketing dot com and checkit out see if we can help you.
(11:46):
And if you want to follow meon the social I primarily like Twitter,
so it's at Dmitri Smirnov, andthat's where I typically post my thoughts
on all things marketing and sometimes youknow, other otherwise marketing and otherwise.
Okay, all right, well wewill definitely make sure that we linked it
(12:09):
up for our audience, Demitri Demitrito continued success to you. Thank you
again for stopping by and looking forwardto speaking with you again. Thank you
so much, Sorry, talk toyou later. All right then, and
we definitely think our friends Zach wouldz etpr for setting up this stat with
us for today. If we thinkyou're audience for tuning in to another great
segment of Conversations Live until next time, I'm your host. Starvice website is
(12:30):
always enjoy your day, enjoy yourlife, enjoy your world. Thank you
all for tuning Conversations Live. Butlet's go make today amazing. Take care
Welcome to Conversations Live. For morethan a decade, we've brought you the
best in books, entertainment, celebrityinterviews, and current events. When the
movers and shakers of the world havesomething to say to you, they say
it to us first. Here's yourhost, Cyrus Web. Welcome back everyone
(00:20):
the Conversations Live. I'm your host, Service Web. Glad you walk to
join us once again. For ourradio audience tuning in here at WYEED ninety
four point one FM and wyeed onlinedot com. We're glad that you all
can be with us. Also,those jointing us through Heart Radio on Amazon
Music, We're glad you all couldbe with us as well. For entrepreneurs
and business owners out there, especiallyif you feel as though you have a
great product, the best thing thatyou can do for yourself is make sure
(00:43):
you're able to effectively reach your audience, and especially these days when so much
is done by online traffic. Forour next guest is the founder of Big
Life Marketing. We're excited to welcomeTomitri Smurr Enough to our broadcast today.
I want to talk to him onlyabout what it's been like for him to
see how Big Life Marketing has beenable to help business owners, but also
what it's been like for them todo work that they love and their passions
about. And then of course they'llbe able to see the results coming in
(01:06):
to meetri thank you again for thetime, or they do appreciate it.
Hey, it's great to be here, Cyrus. This is such an important
topic because these days, if businessesare not able to reach their audiences online,
of course it becomes a lot moredifficult for the endometria as you know.
But what has it been like foryou through Big Life marketing to provide
these service it helps and to makethat connection with their audience. Well,
advertising has been around for a longtime and we've had billboards, radio,
(01:32):
after that, TV and so on. Now we're in this stage where the
opportunity for advertising is better than it'sever been before. We have direct response
right for our computers from our cellphones where we can click purchase, sign
up and it all happens immediately.It's all tied into our phones, emails
(01:53):
and so forth. And so whatthat means for people with companies and businesses
they want to get the word out, Well, now it's the best time
ever to do it, and welove doing it for our customers. We
love doing it for ourselves. It'sso much fun because you get to see
the results right away. Right,So talk to us about this journey for
you because you're able to help othersto meet you. When did you,
(02:15):
for us realize the power and nowof course, of being able to optimize
traffic online, but also the abilityto be able to offer that for others.
Well, I think I found itinitially as a kid because I loved
math and statistics. I ended upmajoring in that at college, but there
(02:37):
was something missing with just that piece. It was a little bit too analytical
to straightforward in a way. Ialso really liked art and drawing, being
creative and what marketing and advertising is. At least how I see it,
it's the perfect combination of math andcreativity. So it's kind of the best
of both worlds of the two thingsthat I like doing. And that's when
(03:00):
I first initially learned about it,as I started trying and doing it for
a customers seeing results. You know, it's kind of like working out when
you're doing it and nothing's happening.What's a little bit It's kind of sad
and you don't want to stop.But the same thing with advertising. If
you're if you're spending money on ads, then it's not converting in the sales.
(03:23):
You might stop, but when thingsare working, it's a snowball effect.
Then you want to do more andmore, and it's just it's a
really fun time. Yeah, exactly, And I think too goes to what
you just said, And I'm soglad you made that analogy, Dmitri about
working out and of course seeing theresult. It is a process. Is
that one of the biggest conversations becausewe as entrepreneurs especially, we're not known
(03:46):
to be very patient. But isthat one of the conversations that you have
to have about that. This isabout a process, not expecting overnight success.
That is, if not the mostimportant thing, it is at least
one of the most important thing ispatients and understanding what the expectations are.
And Google adds the thing that wespecialize in will work for almost every single
(04:09):
business, but will it work tomorrow. Probably not. It's kind of a
give and take and a try,trial and error and see what works.
And that type of thing takes time. You have to create new copy,
create creative, change your landing page. It takes time, but the payoff
is huge if you can invest alittle bit of money and time to get
(04:30):
over the hump to finally make itto that promised land of profitable advertising.
Yeah, so talk to us alittle bit about the name Big Life Marketing.
When you were thinking about what youwere head developed, Dmitri and what
you were offering, how did youcome up with the name? I was
interested in that. Well, there'stwo parts to it. Is one,
(04:53):
I think we all as people wantto make an impact on the world.
And having a life that you're happywith, I think is tied into that
impact that you make. Who whetherit's your family, friends, work,
you know, charity type of things, helping with the environment, whatever it
(05:15):
is that you're passionate about. Youwant to have an impact on life.
And also in our everyday life thingsthat we do every single day. Those
are typically called the little things inlife. And so having this the grand
part of it, which is theimpact that we make, and then the
everyday things, the life and middlethings, I thought, well, what
(05:35):
is that? What does that combine? If those two things combine into a
big life, I think that's thedream for all of us, is to
live a big, full life.And that's what I wanted to call the
agency because through advertising we can actuallyhelp fulfill those goals. And Dmitri,
this is something you've been able todo, I mean with with business owners,
(06:00):
but also big brands as well.What has that been like for you
to see the range in your clientelebut also the impact that Big Life Marketing
has been able to have in allof their businesses. The really cool thing
about Google Ads is that it workswhether you're a small business, a medium
sized business nationwide, or a worldwidebrand. We work with companies that are
(06:25):
run by absolutely super ambitious founders withtheir names known all over the world like
Jordan Belford, Rich, Dad PoorDown, Robert Kio, Saki ver Castio
from the Life Coach School, Imean, you name it. But we
also work with local, smaller businesses, lesser known businesses. Than it works,
and I'll tell you this is thatreally it's all the same, whatever
(06:48):
your businesses, whatever level it is, it's all the same. What everyone
wants is for their advertising to beprofitable, for the agency that they work
with to be reliable, and tohave a traffic source that they can count
on. So doesn't really make adifference who they are or what they sell.
All that matters is results. Yeah, love that. So what is
(07:13):
typically the process then, Dmitri?If our audiences are listening, and I
mentioned to you before we went livehere, I know, especially of course
for a radio audience here in theSouth, do you have business owners entrepreneurs
that may be tuning in wondering andthey may be struggling in this area right
as a lot of people are,or those who are joining us on iHeart
and Amazon. How do you typicallydecide if a business is right to work
(07:36):
with you? Because I think it'simportant for us to mention, of course
it is. It does become relationship. So how do you decide if a
business is right for you to workwith? Well? For us, For
us, we want to see anopportunity for growth, and that's what we're
here to do. We're here totake you from where you are today and
maybe double your traffic for more whateverwhatever it is that we can do,
(07:59):
where we can see growth. Becausethat way, both the business that we're
working and we as the agency areboth incentivized to keep producing, to keep
testing, to keep doing more andmore to get better and better results.
And you know what, the jobis never done. It's it's not like
(08:20):
you know, a burger. Youmake a burger and it's finished and then
somebody eats it and that's kind ofthe end of it. No, with
advertising, there's always something to betested. There's something always to be done
to improve the revenue or the conversionrate or the click through rate. There's
so many different KPIs that can beoptimized. So what we look for is
a market or an industry that hasroom to grow such that we can keep
(08:46):
increasing budgets month in and month out. Good and I think too. You
know, there's a lot of conversationthese days, as you know, because
it's your Willhousedmetria, about what's happeningin the world. When it comes to,
of course being able to reach individualsonline. AI is a conversation that
is a part of a lot ofthis these days. How has those the
(09:07):
newer technology, How has that kindof helped you in the work you've been
dealing with big life marketing to makesure that you are able to get the
biggest impact. AI is definitely anew conversational term in the last year or
so, but AI has been aroundfor a long time and we have been
leveraging AI for over a decade becausea want. Google as a company has
(09:31):
I think the greatest AI of theworld, and they've had it for a
long time. Google makes ninety ninepercent of their money through advertising, so
they've had to build an AI programto keep optimizing what they do with Google
Ads. So AI has been around, we've been leveraging it through Google Ads,
(09:52):
so it's not new to us.But of course over the last year,
so many new breakthroughs have come throughin terms of writing, imaging and
all that type of thing that weare very much leveraging. And it's not
something that you know, a lotof people are concerned that AI is going
to replace humans and working and wedon't feel that way. We feel that
(10:16):
AI only enhances the work that wedo. Got Yeah, I think definitely
looking at the positives and looking atthe opportunities there is a big thing and
it's great to see the Big LifeMarketing has been able to use that definitely
in its work as well. Again, everyone Dmitri s. Mornoff has been
our guest. He's the founder ofBig Life Marketing talking to that's only about
(10:37):
the work they've been able to dowith businesses and entrepreneurs to help them,
of course, to be able tooptimize all that they do, especially when
it comes to online using Google addtraffic to mean to really appreciate you stopping
by the day. How can ouraudience be able to connect with you and
find out more information about Big Life. Well, I want to leave the
audience with this message is that Googleas works for pretty much every single business.
(11:01):
So if you have a local business, if it's a service or even
a product that you're selling, you'vegot to get on Google ads, be
you know, search ads, shoppingat local ads. You can even do
YouTube ads. But by recording advertisementsstraight on your phone and posting them,
you don't have to be perfect.In fact, don't let perfect be the
(11:22):
enemy of good. Just start tryingand you can do it. I mean,
you don't necessarily need to hire anagency. And now if you already
have some success in advertising you wantto take it to the next level,
you can absolutely hire an agency likeours and we can run and do an
audit for you and see what theopportunity is. And you can go to
Big Life Marketing dot com and checkit out see if we can help you.
(11:46):
And if you want to follow meon the social I primarily like Twitter,
so it's at Dmitri Smirnov, andthat's where I typically post my thoughts
on all things marketing and sometimes youknow, other otherwise marketing and otherwise.
Okay, all right, well wewill definitely make sure that we linked it
(12:09):
up for our audience, Demitri Demitrito continued success to you. Thank you
again for stopping by and looking forwardto speaking with you again. Thank you
so much, Sorry, talk toyou later. All right then, and
we definitely think our friends Zach wouldz etpr for setting up this stat with
us for today. If we thinkyou're audience for tuning in to another great
segment of Conversations Live until next time, I'm your host. Starvice website is
(12:30):
always enjoy your day, enjoy yourlife, enjoy your world. Thank you
all for tuning Conversations Live. Butlet's go make today amazing. Take care
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