Episode 162 - Dr. Sean Pastuch: Bridging the Gap Between Fitness & Healthcare

In Episode 162, we discuss the close connection between physical training, personal fitness and overall health and fitness with Sean Pastuch.  A key concept covered in this interview is the process of identifying key traits in clients – including mind-set, commitment and focus – that will ensure that they are successful in their efforts to improve their physical abilities and, ultimately, their overall health and performance.  This approach also helps you to design your business around fitness and healthcare in both a meaningful and profitable manner, as commitment and results will ultimately determine your financial success in these fields.   

Dr. Sean Pastuch is the Founder and CEO of Active Life, a company focused on bridging the gap between physical fitness and healthcare.  Sean obtained a Doctorate in Chiropractic from Northeast College of Health Sciences.  He previously completed his Bachelor of Arts in Exercise Science, with a focus on Kinesiology at the University of Maryland.  His previous work focused on personal training and exercise prescription, working at Brute Strength, Active Life Athletics and Equinox Fitness.  Sean also continues to demonstrate a strong commitment to both academic and practical education in the fields of health, wellness and fitness.  

You can find out more information on Dr. Sean Pastuch below:  

Instagram:                   https://www.instagram.com/drseanpastuch/  
Website:                      https://activelifeprofessional.com/              

The D&D Fitness Radio podcast is available at the following locations for downloadable audio, including:  

iTunes – https://itunes.apple.com/us/podcast/d-d-fitness-radio-podcast/id1331724217  
iHeart Radio – https://www.iheart.com/podcast/dd-fitness-radio-28797988/  
Spreaker.com – https://www.spreaker.com/show/d-and-d-fitness-radios-show  
Spotify –  https://open.spotify.com/show/5Py2SSPA4mntNwYRm0Opri    

You can reach both Don and Derek at the following locations:  

Don Saladino: http://www.DonSaladino.com
Twitter and Instagram - @DonSaladino
YouTube - http://www.youtube.com/donsaladino  

Derek M. Hansen: http://www.SprintCoach.com
Twitter and Instagram - @DerekMHansen
YouTube - http://youtube.com/derekmhansen

Episode Transcript

(00:14):
Welcome to the D and D FitnessRadio podcast, brought to you by your
hosts Don Saladino from New York Cityand Derek Hanson from Vancouver, Canada.
Oh you know, we like totrick people on the way in. It's

(00:36):
good see you, brother. It'sgood to see you too. So have
you have you? You and Derekhave never been corrector never been passing at
a conference and I just started doingconferences like a year ago, and not
even a year ago, like recently, right right, So Derek is uh.
Derek and I have been podcast partnersfor Derek cow many episodes. Steple,

(01:00):
Now it's gotta be two hundred rightalmost, Yeah, we're getting there.
It was about I think we startedin twenty seventeen. Just been like
fun conversations. We bring on interestingpeople. There's no doing he trow.
We're not really. We don't takeads, we don't really just more of
a fun, let's talk about anythingtype of things. I'm here for it,

(01:23):
man, I love it. SoI got connected with Derek. I
got connected with doctor Sean Bestuche throughuh, doctor Gabrielle lyin m It's like
the ultimate connector. I always considermyself the ultimate connector she's she's giving me
a run for my money right now. She's pretty, But doctor Sean,
it's also like the perfect example oflike she makes deposits, right, Like

(01:46):
I always say, like, areyou with your all type of person?
Are you a deposit type person?And it's kind of how I've been categorizing
people lately. It's is bad,but I'm like, I'm like, oh,
oh no, doctor Shawn's a deposittype. So let me ask you.
First of all, it's not thatI have a story for you off
the record, so we can't whatI said, we can't record the story.

(02:07):
What's up? We can record thestory? We I mean, I
mean you can do everyone wose names? You off to these names? Well,
the first thing I want to knowis what do I do to be
a deposit? I'm curious because Iwant to keep doing it. No,
you're already doing it, But Imean I think Derek, you know,
I don't know. Like even withDerek and I like it almost started as
like this mutual friendship slash respect.He came into my club with a celebrity

(02:30):
client that he was working with ona movie set. A bunch of my
guys I'm watching one of my guys, actually two of them, so it
was Chris and it was Cody.Benn's right, Derek, Yeah, have
you heard of Derek Lant. It'slike, oh, yeah, I know
the name, but never met him, don't know him. And he's like,
you know, he wants to workwith so and so, which I
didn't allow. And they were like, would you would you let him come

(02:51):
in? I'm like sure, like, you know, if you guys like
him, great, And then heproceeded every day for the next six weeks
to run a seminar for my trainer. And when I say like a seminar,
I mean, like I can't evensay it was at least an hour.
It was at least two hours aday, every day, every afternoon.
And I'm watching him on the floorof my coaches. The next thing
you know, Derek and I arehosting an event with true former. We

(03:14):
have like he has like a dozentreadmills being brought in and we have like
fifty people in the club and itjust kind of evolved into something. So,
yeah, Derek's a deposit type ofperson. He's not sitting there.
He wasn't asking me like what canI you know how much do you want
to pay me for this or whatcan I get out of this? It's
just like, let me, letme add value, let me do this
because I love doing it. AndI think you always hope that when you

(03:36):
do that, it's appreciated and thatsomeone's gonna, you know, turn around
and say, hey, let mewhat can I do for you now?
And I think it's a really yeah. I think it's kind of how And
there's been a lot of people inmy life that you know, are always
trying to come to me for withdrawals, and after a while you're just like,
come on, man, like thisisn't Yeah. Well that's that's why.

(03:58):
That's why I'm curious you apreciate yousaying I'm a deposit guy. I
was asking what I've done to makedeposits so that I can consciously keep making
deposits. Well, I mean,I think first off, inviting you know,
inviting me on your podcast, whichI thought was really just a nice
thing. And then I just thinkwhen we get together, there's never like
an agenda. It's aw, he'syou know, how are you, what's

(04:19):
going on PAW's life. It's justthis very natural conversation. And I think
it just evolves in other things,like if you think about it, you
and I have only really known eachother for what a year and a half
two years and at most at mostmaybe even less. But when you start
meeting people in the business and youknow and you know who's a doctor G

(04:40):
and I like every we talk probablyfive days a week honestly, and it's
just like I'm just she's contacting me, like I got to introduced to this
person. I want you to meetthis person. And because of that,
I'm like, now it's like acompetition. I'm like, no, no,
no, no, we need tohop on a call and we need
to go through this, like Iwant you to look at this differently.
Let's talk about this. Let meinsure you to this person. Let me

(05:01):
try and said business your way inthis way. You've got your book coming
out. What can we do?Like like who can I connect you with?
Who can we get it? Justit becomes now like when someone bends
over backwards for you, it reallybecomes about like, all right, well
they've gone out of their way forme. How do I go out of
my way for them? So I'llshare the story with you. And I'm

(05:23):
Derek. If you're living in thesame world that Donn is. I imagine
this will be a resonance story foryou too. I don't know all that
much about you, I'm interested.All I know is I have three teenagers
and they're all withdrawing all the time. Listen, I don't have any teenagers
yet, but I got a five, seven, and nine year old and
this morning, at one point Iwas like, stop, Yeah, you

(05:43):
guys have said mom more than anyother word in the last minute, and
she can't possibly answer all of yourmoms. Do something for yourself, yeah,
exactly. So the story is this. I was talking to a guy
who's a doc in the city,and I know that you and this person
had just met, and he wastalking about how like the conversation that we

(06:08):
started was I was. I wastrying to help him understand how to give
without asking for anything in return,like just how to just be a giver,
and he he gave me the exampleof yeah, yeah, no,
I'm doing that. Like I tolddon like, if you ever have a
celebrity client in the city who needshelp, like, send them my way.
I said, I get why youthink that's a give, but my

(06:28):
curiosity is, why did you throwthe word celebrity in front of mind an
ask I know, that's what Iwas trying to explain. I was like
that, first of all, hedoesn't work with a lot of celebrity clients
anymore, because you got to payattention to know that. That's not where
he's trying to go. Second,that's you're looking to get out off of
those people. Via that's not agive. That was That was the That

(06:53):
was the conversation. And I thinkit's it's really it's really a good lesson.
This is actually a great conversation herebecause yeah, it's you know,
it's like ask ask, ask,ask, and and like I'll have people
reach out to me like, oh, could we collaborate, And I'm like,
I don't know who you are,Like you're like in my eyes,
like in a way, you're likeasking me to go to dinner, Like

(07:14):
I don't know, Like I'm goingto collaborate with you one if it's someone
that I love, Like I couldgive a shit. If you've got a
million followers or two thousand followers,I don't care. I don't you Go
on my social media, you'll seeme collaborated with like coach Adam Ross,
who's got like four thousand followers.It doesn't matter, It doesn't make a
difference. You've got to be goodat what you do and you got to
be a good person. But whenpeopple are constantly coming in and they're like

(07:40):
trying to angle a certain way,I'm like, man, it's like it
reminds you of It's like trying tojump into bed with someone too quickly.
Man, like go have dinner,go like go do these old things like
like stop trying to like die Like, oh well, yeah, I'm trying
to make deposits. I want toJohn, let me work with one of
yours. First off, Like alot of the celebrities I work with,

(08:01):
they've gotten to a point out withthey don't want free stuff. They don't
they would rather they are literally theyare ordering things online under an alias,
under another specific name, like they'reusing fake names or their assistants are ordering
it because they don't even want tobe put on the spot. They're like,
why am I gonna ask for afree pair of shoes or sneakers?
I can afford that, you know, and then you're gonna contact me and

(08:24):
athletic. They don't even want tobe bothered now, so you know,
trust me. It's the people thatI work with now, they would rather
just pay and they would rather notpromote because it becomes too stressful. And
it's you know, it's it reallyis a monstrous ask when you have no
one understands it. I've learned tounderstand it because you've got people reaching at

(08:45):
them from a thousand different ways.This cousin, that one, this manager,
This manager's a niece, and you'relike, holy shit, like all
day long, it's just can yousend me a video? Can this one
do this? Can this one giveme a shout out? Can you follow
me on ig? Can you loanme twenty five? It's like, holy
crap, like enough, and that'swhy, and I'm gonna hand it back

(09:09):
over to you. That's why I'vedone well in this industry because I don't
ask. I don't ask. Inever ask. There's a few things there
that I've I've run into myself right. One of them is I have a
story I can share with you thatI think, well, we'll obviate where
this mindset comes from. Back whenI was a I was trying to get
my thing going. Yeah, andthis is like maybe I don't know.

(09:30):
Twelve years ago, David Wright wasstill playing for the Mets, let's just
put it that way. So Iwas one degree of separation from him.
I have a family friend who suppliesall the gloves for rawlings, and I
was like, Steve, David Wrightrequires two hours to warm up. Connect
him to me. I'll help him. And he's like, are you sure

(09:52):
you can help him? And Isaid, yes, I'm sure I can
help him. And he said,Sean, that's why I can't connect you.
And I said, what do youmean? And he's like, you
don't know anything about David's problem,right, you haven't spoken to him.
You have blind confidence that you're goingto be able to do this, just
like the other thirty ducks who hadblind confidence they were going to be able

(10:16):
to do this, who wanted toput David Wright's name next to theirs.
So I can't. He's like,I love you, like your family,
and we are. It's like,and I hope you understand I'm helping you
by not making this connection, right, And it was, it was.
It was so useful. It wasDerek that that happened to me a couple
of years ago. I would I'ma contributor to Golf Channel and they had

(10:39):
me on right around the time whenTiger Woods had his car accident, and
they just turned to me on likeliterally put me on the spot like we
were to said Tiger Woodie right now, what advice? You know? What
would you how could you help them? I just I'm like, literally a
live TV. I was like,I have no idea, and like David
Hack is sitting there like almost laughing, I have no clue. I have

(11:01):
no idea who he's We don't knowwho he's worked with, we don't know
what he's tried, we don't knowyou know, where is he mentally?
Where is he physically? Do wereally? Like people think they know out
there? Like Johnny Miller's commenting likethis skuy ruined his back from running in
army boots for five miles, AndI'm like, like he ruled his back
from running in army boots a coupleof times five miles? Or do you

(11:22):
ruin his back for swinging a golfclub ten million times? Right? Like
like I don't know, Like howdid he really? And it's just I've
learned, Dean. I want tokick it to you, but I've learned
to just shut up and listen.Send it to you, Sean, I
don't know much about you. Tellme about yourself and some of the things
you're working on. I'm very interested. Where do we start? I mean,

(11:50):
you know what's interesting is I liketo lead with telling people I'm a
husband and a father first, andthen I do my business. But people
aren't so interested in how my husbandand how I father, except for when
we're out to dinner, which I'mhappy to talk about there. I like
it's a good place to stay.Then fair, I'll give you some insight
on that. My wife was like, was the person who supported me when

(12:13):
I was busting. I was workingseventeen hour days, five days a week,
and a twelve hour Saturday. Iwould take Sunday off to figure out
what I messed up Monday through Saturday. And I was making less than thirty
thousand dollars a year as a doctor, with an evenge company and a gym.
Had all three of those going atthe same time, and I could

(12:33):
not like one would make money together, would lose money other way. It
was like whack a mole. Andshe was the person who the whole time
was like, I believe in you. I believe in you. I believe
in you. And so the reasonI lead with that is because having her
as a support system for me whenI was just woundering was so crucial.

(12:56):
And so now my goal like asuccessful day for me, People ask like,
oh, what's success? Success forme is I'm home by six o'clock
and my phone is in a drawerand I'm at dinner table with my wife
and kids. That's that's success.So I think it's important for people to
know that's that's where things start forme. After that, that clinical setting

(13:20):
was really formative for me. Iwas a personal trainer at Equinox, just
like Don was, not at thesame time, but similar timeframe. That
was two thousand, two thousand andfive, and then again or two thousand
and six, and then again intwo thousand and nine. Got to being
full time really fast, and foundmyself really frustrated by where the personal training

(13:41):
scope ended. And I would takemy clients upstairs to the physical therapies because
all my clients had ailments, andI would say, what do I do
with this person? This person hasals I don't even know what that is.
This person has frozen shoulder, thisperson has a hip replacement, this
person is advising the President on drugpolicy. He's working with me because he

(14:01):
feels like a fraud advising the presidenton health, being one hundred pounds overweight,
getting winded, going up and downthe stairs, taking the elevator to
the second floor. What are thethings I should avoid? Anything that bothers
him, Just stay away from it, like moving bothers him. So I
got really frustrated with what I coulddo as a trainer, got my license
to practice chiropractic, found that snapinnecksand cash and checks wasn't for me either,

(14:26):
So I started to meld the twoworlds. I was doing a lot
of soft tissue work and a lotof exercise intervention. And after after I
hired a mentor who taught me thatI had all the skill in the world,
but I didn't have the mindset.I was thinking about me too much,
and I wasn't thinking about other peopleenough to make a long story short.

(14:50):
After that, I started making someserious traction, and I had Olympic
medalists, professional baseball players, crossfygames champions, and regular people from around
the world flying to my office inIsland Park, New York, which is
the town no one's heard of itto drive through town, how to drive
to town, and then I hadto send them away and write program design

(15:13):
for them while they were gone.So that turned into the opportunity that I
enjoy is actually online. It's actuallylike an in person online blend that build
real relationships with people and really servethem so they don't have to go to
the doctor, they don't have tocompromise on living an active life and do
the things that they love to do. Did that really well? Coaches started

(15:35):
asking how are you doing that?Why didn't my client, who I've been
training for five years, who's veryhappy with their aesthetic, fly to see
you instead of asking me for this? How do I learn how to do
what you do? So then startedteaching coaches. That started going really well,

(15:58):
and then the gym owners these whichis we're working for we're at started
noticing I have one coach who's makinga real living and who's making a real
impact on their clients. You're theone working with them. What changed.
Started working with gym owners and fullCircle to demonstrate to JIM owners what I
believed the healthcare clinic of the futurecould look like. I went ahead and

(16:22):
opened one in Long Beach, NewYork. In January of last year,
to bridge the gap between fitness andhealthcare and really to function as an island
adjacent to both. That's my mediumlength story. There were there were hurricanes,
there were huge losses, there wasa lawsuit, there was relationships ending

(16:45):
not with my wife, but allall the stuff that it's fun to talk
about when you're out that all happenedtoo. So wait, so when I
came out to your facility, obviouslyyou put some money into this really nice
podcast facility, and now you andyour you and you do have a partner,
right, you do have someone thatyou're splitting a lot of not just

(17:07):
you, but you have you havea team in place that's helping you produce
this this podcast. So you're prettymuch you are a chiropractor. You do
have a strength and conditioning background,but you really are coaching more coaches,
now is that really? So?I let my like, I told my
parents I was leaving. I'm aJewish kid from Long Island. Done so

(17:27):
I told when I told my parentsI was leaving clinical practice, when I
was finally making six figures plus andmy like, for the first time ever,
I had to I spend a weekon what am I going to say
to my parents because I'm not goingto be a doctor anymore, and they're
they're they're proud, They're proud oftheir Jewish son. It's not going to
be a doctor anymore. So Iended up telling them, uh, you

(17:51):
got I got them to say,we just want you to be happy.
And then I said, well,I'm happier in pursuit of something I'm passionate
about that I am in the certainsuccess of what I know I don't want
to do. So support me,and they did. And my dad said,
promise me you won't let your licenselaps. And I said, I
have no intentions of letting my licenselaps. And then six months later I
let my license laps. I neverpromised. But so I have my background

(18:18):
as in personal training and chiropractic,and what I've just what I came to
be fascinated by, and what Ithink I did really well was when I
would work with a client slash patient, whatever you want to call them.
They thought I was working on theirbody, but I was working on their
mind the whole time. And Ireally enjoy that. I enjoy the personal

(18:41):
development that I went through transformed mecompletely completely and without becoming a different person.
I couldn't have any of the successI have today. And the same
is true for so many clients whocome in. They want to lose a
little bit of weight, they wantto get out of an epin, they
want their pain to go away.That's what they tell the trainer. It

(19:04):
takes a really well developed person whois that trainer to be able to ask
what would be different about your lifeif you change that, and then to
be able to understand that's what theyreally want. They just only know how
to explain it to you as theweight or the knee or the back or

(19:25):
whatever, And that's a much heaviergoal to achieve. And if we're aiming
at losing the weight or we're aimingat fixing the knee, we missed the
point altogether. So I really lovehelping the up and coming professional understand that
and then be able to efficaciously solvefor the knee too. Yeah, I

(19:47):
mean it's funny. I mean,for god, over twenty five years in
the business now, I would alwayshear this line from other instructors. Keep
the goal of a goal, likeyou have to have a go on the
vehicle, what's your goal? Andtrain don I'd be like, you know,
I don't have one. They're like, you have to, Like they
would almost kind of like get upsetwith me, and I'd be like,
no, I don't have to,Like I don't. Well, you need

(20:08):
to choose a goal, like isyour goal to squat more or a bench
more or do X, Y andZ, And I'm like, no,
my goal is to you know,leave every session with a specific My My
goal was about this right and andand training that training. Like now if
I did the same program all thetime and there was no variability and it
was just one approach, like I'mnot training this Like I need to be

(20:32):
able to stimulate my mind through movementexpression, right and and challenging. And
I don't mean like standing on aSwiss ball doing some nonsense, you know,
fucking movement like I mean it byunderstanding that my my joints have good
integrity, understand that I can movea specific way. What's your So it
makes me really happy to understand thatlike that, it really with you.

(20:56):
It sounds like when you work withanyone, whether it's an instruction, whether
it's another coach, or whether it'sa client, you got to start here
first, correct, Yeah, andif I was the coach writing a program
for you back then, and Isaid, and I was trying to get
to your goal, I wouldn't askwhat's your goal twice? If you said
I don't have one, I wouldn'tbe like, no, you have to

(21:17):
have one. Yeah, I wouldask you the same question, though in
a different way. So don howdo I know if we're being successful?
And then you might say like,well, all the things that you just
said, and so then I candeduct god it. So what I'm hearing
from you is you want to beable to have a catch with your son
whenever you want to have a catchwith your son. You want to be
able to go to the playground orplay whatever sport your daughter plays with her

(21:40):
whenever you want to. You wantto be able to come into any training
environment with any client, any friend, anywhere, and be able to do
what they're doing without thinking, uh, this hurts or whatever. So I
need to make sure you're enjoying it, continuing to make progress, and that
we're keeping stuff outside of your trainingsession as the prey already and the training

(22:00):
session supplements that. And you know, for me, a goal is that
I got to be two to threeweeks out from being able to take my
shirt off and be on a magazinecover. And like a lot of people
would struggle to understand that or lookat that as if it was a valid
goal. And I'm like, thatis what's put money on the table for
me. That's what's allowed me towork with the clientele I've worked with.
I've never worked with anyone who hasturned to me and said, well,

(22:22):
you know what, like you gota decent PHYSI come in better shape than
you. Like, it didn't happenthat way. It still doesn't happen that
way. So yeah, I reallybelieve to start Derek. I mean,
Derek's a world re non running mechanicscoach, right, He's probably if there's
a guy that you go to toask questions about running and running mechanics,
sprinting, it's Derek. He's numberone on my list. I mean,

(22:45):
Derek. It's pretty tough to workwith someone if they're not committed mentally.
Yeah, I mean I get lotsof parents contacting me and like like,
hey, can you work one timewith my kid? Like an example was
that there's a kid who was goingto baseball show and you know, I
guess they run a sixty yard andthis and that, and so they're like,

(23:06):
yeah, he's got to go tothe Blue Jays camp and he's going
on Monday. Can you see himon Sunday? Like what the hell?
So there's not a commitment to accumulatinga consistent base of work, right,
it's just oh, fix them sohe can run. And it's like it
doesn't work that way. So Iget it a lot, and it's frustrating,

(23:30):
Like you have to you have toreprogram people to understand what's important.
Derek, I'm curious do you takeclients whose parents reach out on behalf of
them or do you require the kidreach out? I mean it's it's typically
the parents, you know, Andand yeah, I would say it's it's

(23:55):
you know what, Sean, Iknow where you're going with this. Well,
I'm curious because because no, no, I fucking love it. Go
I'm gonna shut Although you know,the parents will say my son or daughter
has expressed an interest to get someadvanced coaching, right, Okay, when
does when does the kid get it? Like when in the in your process

(24:17):
does the kid qualify or disqualify themselves? Oh? I mean you'll know,
and you know, you'll see inthe warm up whether or not they're committed,
right, and if they're attentive andthey're engaged, like you know,
the first couple of things you tellthem to do, you'll see, okay,

(24:37):
hey, this is good. I'vehad cases where the kids, you
know, at first I thought theyweren't engaged, but that you know,
the parents were driving it, butthen the kid was actually quite good in
following up. And you know,we'll do communication via text or WhatsApp,
and I'll send them videos and they'llask me questions. So it really depends.
You can't necessarily call it as yousee it, you know, in

(25:02):
first impression, so it's different.I'll give you the example in my life
right now. Two of them.My mom runs a day camp first and
foremost, And when counselor's parents callmy mom, my mom's like, I'm
not talking to you, like yourdaughter works for me, You don't work
for me. So if your daughterwants to ask something, she can call.
That's That's what I'm not saying youshould do that. I'm just that's

(25:23):
where that's one of the places thatcame from, and the other one for
me right now, nine seven fiveyear old girls Girl Scouts. They sell
cookies. I hate the cookies,Like, why can't Girl Scouts sell fruit?
But that's a that's a conversation foranother day. But my I tell
my wife, I'm like, itis not your job to sell Girl Scout
cookies. The point of selling GirlScout cookies is not to make money for

(25:45):
Girl Scouts. It's for our kidsto learn what it takes to sell something
if they want, if they wantto sell, they can sell. And
we've seen our kids sell. Likewe've woken up and our kids have come
in our bedroom in the morning inthere, still in their pajamas, and
my daughter is woking me up.Hey, daddy, guess what what I
made? Three dollars? I'm likewhen it's like this morning, like what

(26:10):
did you? What did you?What did you sell to your sisters?
It's like nothing, like, well, then where did you make three dollars?
It's like I sold my artwork towho? The neighbor? Like what?
So we turn on the ring cameraand rewind a little bit and there's
my daughter walking outside in her pajamas, going door to door selling post its

(26:30):
that she made a picture on toour neighbors. So we know she can
do it. Oh yeah, Sofor me, I'm like, they don't
sell the girl scout cookies for her. Yeah. No, it's this.
This happened to me on Sunday.This Sunday, I got a call from
a from an agent. Right immediatelyI get a text a nay listerer blah

(26:55):
blah blah blah. Well, won'tmention the name. And I immediately like,
guys, I've had this conversation morethan anyone. I'm like, oh,
here we go. I'm like,great, get the message. The
next day Sunday, Hey, listen, I'm available today. Can talk Within
the next hour. The guy callsme out. He said, how are
you? He's a good, goodgood you know this this a list celebrity.

(27:15):
I'm like, well, let's startwith their name, Like, let's
start with their name and he throwsthe name out. No clue who this
person is. That's fine. Idon't know everyone in Hollywood. I don't
I don't know everyone in the musicbusiness. No, no, And I'm
not saying this to be arrogant,but there's there's a purpose to this story.
So I said, what are theylooking to do? Are they looking

(27:36):
for something in person? Because I'mnot your guy, like, I can't
see anyone in person. I go, I have a program that don't really
market and it's and I set itup every three months, I'll bring some
of the board. It's a weeklyone hour call. The FIA is X.
If they want to come out tothe barn and train with me here,
they can do that. If wewant to do a zoom call where
I work with them, that's great. If they want a zoom call one
hour call, that's fine. It'sone hour a week for the next three

(27:59):
months. Here's the fee. Iwill set them up with food, I
will set them up with supplementation.It's done. They have to worry about
it. And if that does notwork for them, I am more than
happy to direct them to someone whocan help in person. Oh this is
great, this is great, thisis great. I'm going to go talk
to the team. And then theywould like to speak to you. And
I said, why do I haveto talk to the team, And there

(28:22):
he's like, well, you knowthey want to I'm like no, I'm
like I need to talk with thepotential client, Like I'm not let me
And then I like the guy startedgetting a little like he understood that,
like was I getting annoyed. Iwasn't getting annoyed, but I'm like,
listen, this relationship right now.And I told him, this relationship right
now is between me and the client. It's like I'm speaking to you,

(28:45):
you're the agent. Now I haveto talk to their team like why,
like why are we setting this parameterout of the gate? Like the expectation
is for me to be able tohelp this person. I can't go through
five different people every time I needto communicate. This needs to be where
like no, like if I'm gettingan article and I want to send it

(29:07):
to you, it's a textra Andif I want to tech, if I
want to check in after a flightand see how you're reading. Was that's
part of the program. That's partof what this is. But here is
the parameter. And I said,this is why I said, you do
me a favor. Talk to theclient. If he's interested in speaking to
me, great, and if not, no problem. I completely understand.
And I hung up the phone.And you know what, I know for
a fact, I'm not getting theidea guide. I know, but that's

(29:30):
fine. I'm not like I amdone in my career with you know,
doing the things for thirty something yearsof my life. You know, I'm
in the catering dude, I'm inthe catering business. That's what I do.
I'm in the catering business. Butit also gets to a point where
like, you're coming to me formy professional expertise, and you're coming to

(29:51):
me because you know you have arole or something you have to get ready
for. No one better to dothat than me. And to do that,
I think from day one there needsto be an understand think of what
is this marriage going to be likeover the next three months, and if
it's not something that fits for eitherof us, then fine, let's move
on from it. But well,that person, to me, that person's
jobs to be a time saver.They're saving like they don't want their client

(30:17):
to reach out because they're like,look, you might have to call ten
people to get the one who's gonnawork with you. I'll call the people
figure out who it is. Butafter that, anything through them is more
time, it's not less time.But think about it. Why is it
about the rapport I'm setting with theagent. No, I'm agreeing with you.
It should be like I'm talking theagent that may not train that may

(30:38):
not have a connection. Maybe outof nowhere. I'm talking to the client
and he's I'm like, where areyou from? And he's like, well,
I don't know, shit, that'swhere I'm from. And what high
school boom, I don't know wheregets lowered And then we're in there.
They're on there talking these very businesstype questions with me, which I get
it, but you know, withsome people, I guess you have to

(31:00):
do that. But I'm at thepoint now where I'm like, no,
like that's I don't feel like that'ssetting things off the right lance for one
on day one, and when youturned to me and you said, who's
contacting me? Is that the parentsare is at the kids? There's a
valuable lesson there. Like my sonwhen he books batting lessons, I'm like,
I'm not booking it. You bookit, you have to cancel it.

(31:22):
You cancel it. And if youmissed a twenty four hour policy,
that one hundred dollars is coming outof your allowance. I don't give a
shit. Accountability, Yeah, yeah, it's it's teaching. It's personal responsibility,
right because otherwise we get to blameother people for stuff. If other
people are responsible for the stuff andit goes wrong, then it's not our
fault, and so we don't everget a chance to actually get any better

(31:45):
because it was someone else's fault thatit went wrong. Right, So I
love making it the responsibility of theclient, whoever the client is. Like,
it sounds callous to somebody who wouldlisten to this who doesn't do what
they say they're going to do everytime they say they're going to do something.

(32:05):
But if what you're talking about inthis is you're the coach, you're
the mentor whatever we're gonna call it, they're the client, you're gonna work
exactly the way you say you're goingto work, they don't have to worry
about that, right. So nowall that's the only variable that's left is
are they going to do what theysay they're going to do? And that's

(32:29):
that's a variable that is wildly changingall the time. Derek, this happens
a lot. This isn't always withyou know, the coaching piece. I'm
seeing this happen a lot with brandpartnerships. So like let's say an NFL
quarterback signs a deal with a specificcompany and I get a call from that

(32:52):
company and they're all excited to workwith this person. I'm gonna make the
guy's name up, John, he'san NFL Corps' back is phenomenal, up
and coming guy rising. Everyone's everyone'sall excited to the fact that they're gonna
bring this person aboard. And thenout of nowhere, they're asking me about
the partnership and they're like, well, the agent they're you know, talking

(33:16):
about, well, they only wantto give us one post a month,
right, And immediately it's going intolike the maximum that they're gonna do,
right, Like they're already drawing theseparameters ten out of ten times. Like
I'm telling the the person who's aboutto sign this, don't sign it.
Do not do to deal with thisperson, because immediately you're coming in with

(33:38):
this barrier of like this is myceiling. You're gonna pay me out of
your pocket, right, and we'regonna have this business venture, but I'm
gonna give you the bare minimum,like this is like this is what I
am willing to give, but Iwant this in return type of thing,
and and to build a company,to build a relationship, Derek. For
an athlete coming to you to run, I mean that's like an athlete coming

(34:00):
in saying like Derek, I wantto chrain for the Olympics, Like what's
the bare minimum I need to do? And when you need to coach me,
like you're gonna go through my youfollow what I'm saying? Like this
is I mean, it's all it'sall bullshit. I mean, how often
do you get parents and kids comingto you and you're working with the parent
and not the kid or they're sittingthere on the sideline screaming and yelling like

(34:21):
yeah, that's what I was curiousabout, And like what you're like,
guys, does he even? Doesthis guy want to run faster? What
are we doing here? Yeah?No, It's it's definitely prevalent. And
I see that. I mean it'shappening in all sports because there's a huge
early specialization emphasis for every sport.Now, Like there's a kid I'm helping

(34:43):
with an elbow rere rehab quarterback,and we're talking about all the different quarterback
coaches he's had, and then youknow all the different specialties and how they
squabble, like the quarterback specialist Guruspace I guess is very crowded now and
they're all like, oh, hestole that from me, and it's just
like, oh, my goodness,like this is ridiculous, right, But

(35:05):
certainly there's that that need or thatdemand, or I guess if you want
to call it, where parents arelike, oh, my kid wants to
be in the basketball player, Sothey got to go into this club and
this camp and they got to travelall over the place, rather than really
deciding like does the kid really wantto do that? Does the kid does

(35:25):
the kid have what it takes toto to stomach that, like the commitment?
Right, So I see it allthe time, and I'm always looking
on the injury side. So youknow, if mentally you're not committed and
and there's some doubt, it's goingto affect your performance and potentially your health.
So I you know, it's Imean, you need a lot of

(35:46):
you need like you got to startwith a psychotherapist, I think for the
most part with a lot of thesecases. Right, And you talked about
this, and my question to youwas, how do you can you do
with an online set up as opposedto having to necessarily see people in person?
Can you start screening them and helpingthem via virtual if they're on the

(36:10):
other side of the country. Doyou find it that you're capable of doing
that with today's technology. The answerto that is yes, and it's a
different client. So the person whowe're going to work with remotely has to
have some training age. If we'reteaching them like this is what a hinge
looks like, it's not going towork online because that person might need tactile

(36:35):
queuing and they're certainly going to needqueueing while they're doing the movement, and
we're not a company that watches youon zoom and coaches the session. So
a person who's lacking the basic motorskills would be someone we would need to
work with in person. Now,the advantage that we have is when people
come to us who are looking forwork, if they need that kind of

(36:58):
support, we probably graduate wed somebodywho lives in the relative area of where
they live, and so we canconnect them with someone who we've developed over
a thirteen month program to be ableto meet them where they are. That's
the one discernment of the in personversity online client. No, that's cool,
that's cool to have that referral capability, and then and then you can

(37:22):
still support them online even though they'regoing to that in person session. Well,
we end up supporting the person who'ssupporting them. Yes, yes,
yes, oh you say you endup supporting the person supporting them. What
does that mean? Our mentorship forcoach development is thirteen months long? Okay,

(37:43):
many a high percentage of the peoplewho graduate continue to work with us
thereafter they get continued mentorship. Sonow what happens is they have a client,
they don't know what to do withthis person. They can come to
a support call and ask a physicaltherapist on our team is this still in
my scope? If so, whatare the questions I need to be asking?

(38:05):
What do I need to be doingwith the answers to those questions?
So now they're not by themselves.They're effectively coming to this person with a
team of experts who were able toprovide them more clarity when the coach themselves
comes up a little bit short.That's what I meant by that. Awesome?
Awesome, So one percent is sois everything one hundred percent online?

(38:28):
Now do you guys have any typeof like mentorship program where you host any
type of like seminar or something inperson with some touch points? So we've
done three or four so before COVID, we were doing a seminar almost every
weekend. We had twenty to fortypeople flying into New York, or we
were flying around the country and puttingon a seminar every weekend. Since COVID,

(38:51):
we've only done that four or fivetimes, and it's always been internal
facing, So it's never been somethingwe put out to the world for clients
or for prospects to be able tocome to. But we we are considering
getting back to that. The theclients we work with infrequently, but it
does happen, will fly out toNew York and shadow our team in our

(39:13):
brick and mortar to get some somementorship in that way. Yeah, I
think it's valuable. You know,it's funny, it's even you know,
in a lot of what I'm doingnow, people are talking about making money
through not you know, you know, I don't have to be there and
this and that. I don't.I don't see it like I I know
there's value to you know, passsome income and and and you know,

(39:36):
turning around and just not being thereand money rolling in and all this great
stuff. But I really feel likeyou got to fuel the fire and you
have to allow them these opportunities tosee you and work with you, and
you know then it's also like socialmedia opportunities there, and press opportunities there,
and there's just there's just so muchyou could do with your online business.

(39:58):
But like if you run a fullyonline business, I feel like you're
shooting yourself on the foot unless youare also some stuff in person. The
first of all, I agree withyou, it's a different logistical load to
figure out how to do well.So what what happened for us is,
remember going into COVID, we weredoing a seminar when I say every weekend.

(40:21):
We had seventeen seminars over a fourmonth period schedule, and they were
from San Antonio to Phoenix, toCalifornia to New York. So we were
moving COVID hits. All that revenueis gone and now we have to say,
okay, well we have to refundthe registrations. Obviously we can't keep

(40:43):
that money, and we need tobuild an online way to do this.
So we spent tens of thousands ofdollars. We were the first company in
the space doing a live stream throughZoom, so our instructors were wearing ear
sets. We had a three camerasetup and a switchboard and two hundred people

(41:08):
on a zoom call who paid tobe in a seminar, and any one
of them could stop us and aska question that only the instructor could hear.
So we got so good at that, and we over covid evolved our
content. So even what we weredoing before isn't what we're doing anymore.

(41:30):
We've leveled it up for us togo back into the seminar world and do
this stuff in person. As apart of our business, we now need
to shift people's roles within the company. We need to be able to market
and sell these things, because that'snot an easy lift. We need to
be able to prioritize, like howdoes that happen? Because if someone comes
into the DM, for example onInstagram, what should I buy from you

(41:52):
guys, the thirteen month coaching courseor the two day seminar the two day
seven one thousand dollars. The coachingcourse is fifteen thousand dollars. We have
to be able to explain to themwhy either one would be right without making
the other one sound like it's notgood, because they're both good, but
they have very different values. Right. It's it's a it's a logistical marketing

(42:19):
and sales problem that we haven't beenable to solve effectively enough to want to
do it consistently. There's every likeI had a call right before this one
where I said, look, thething that put me on the map back
when it was me was what wecalled the intensive visit where people would fly
into town for three days intensive.We called it an intensive visit. It
was six hours over three days inthe clinic and in the gym, evaluate

(42:45):
train, evaluate train, evaluate train, program design for the next month,
and then continue with them. Isaid, we need to bring that back.
We need to bring that back.It's not going to be clinical,
it's all going to be in ina training setting, but it's gonna be
mindset and physical. So that's thefirst soiree back into a lot of in

(43:09):
person stuff and I'm going to trainour team on how to do that.
Then it will start to be youknow, people are starting to ask,
hey, people are flying in.Why are they flying in? Well,
you could fly in. We're gonnahost a seminar to show you what we
do over a three day session withpeople who fly in. So we're backing
our way back into it. Whatdo you think through throughout COVID, we

(43:32):
all got really acclimated to doing thingsonline. The entire time that was happening.
You know, I'm sure a lotof coaches out there were saying,
oh, this is great, right, I don't have to have to be
there. But did you feel likethat you were missing something like that's good?
Remember that first event that you wentback to and you were like,

(43:52):
man, I need this. Soabout that I was the weekend or two
weekends before COVID, we had fortypeople fly out from around the world,
and then it was like, oh, we can't do that anymore. We
weren't having them fly out because wedidn't enjoy it or because we didn't think
it was valuable. They were flyingout because we knew there were things that

(44:15):
we cannot teach you as well asquickly online that we can teach you in
person. That's number one. Numbertwo, I'm social. I love being
around people, asking questions, gettingto know people, learning about them,
and getting better myself as a resultof it. That's two. As soon

(44:36):
as COVID hit, like, weknew we were actually a little bit ahead
in our space at least where westarted making posts that we're like, hey,
I don't care what your friend Timmyon Facebook who's an accountant says,
this thing's coming and your gym's gonnaget closed, whether it's two weeks,
a month, whatever. I neverthought a year, but I was like,
so you need to be prepared forit. And I started going to

(44:57):
my friends at the time, whoI knew had nothing else to do really
in terms of like they were inperson too. And I started hosting free
community calls for anybody in the fitnessspace to join, where they got access
to my network of friends that theyotherwise wouldn't be able to talk to.
Rachel Balkovec jumped onto a call,justin Suwa jumped onto a call. We

(45:19):
had serious heavy hitters jumping onto zoomcalls with fifty one hundred people just to
have events right, because yes,I missed it desperately the moment that it
was socially acceptable in New York tostart being places I was places you can't

(45:42):
replace in person with online. It'snot the same. They yeah, no.
And I think moving forward, likeDon was alluding to, is finding
that balance of like how many touchpoints do I have to have with people
in person to keep driving the onlineor support it or are they two separate

(46:04):
entities can use them synergistically to kindof drive each other. Have you guys
figured that out? Well, Don'sdoing it, I think really well.
I'm curious his take. I thinkabout what Tony Robbins always says, which
is the proximity is power, andso there's the if you want to be
in the same physical room as me, it's going to cost you a lot

(46:24):
more than if you're in this group. Right now, I don't have That's
why I said Don's doing it reallywell. I don't have any big groups
for the low barrier offer for people. So I'm curious how you're doing it
done. You know, I'm definitelya little bit of a little bit of
a reset phase right now because forthe last ten years it was taking advantage

(46:45):
of every speaking engagement. Now,with someone like doctor Gabrielle Lyon reaches out
to me, I'll speak for herevery month, you know, honored to
be on stage. She's a friend. Derek ever needed me for anything one
percent. There's certain people in mylife that again there deposit type of people

(47:07):
that I'll say yes to, youknow, till I'm blue in the face.
What's happening though, is that.You know, I think a lot
of these educators are under this assumptionthat they're just going to bring a bunch
of speakers into a room, notpay them right, and suddenly start collecting

(47:28):
all of their emails, will giveyou, you know, we're going to
give you a commission off of everyonethat you bring in. It's like,
okay, but what they're doing iswe all know what they're doing is they're
they're trying to monetize your list.That I'm beginning to have a problem with
because you're asking someone's asking me toleave my family, which is very valuable,

(47:52):
leave my business, which is veryvaluable, get on a plane,
fly somewhere across the country. Idon't know you you want me to sit
here, you want to use myname, you want to leverage my list,
and you know you're paying for myplane ticket. It's kind of like,

(48:13):
now now I'm getting to the pointwhere I'm like, yeah, this
isn't what I want to do.Now. I know what they're trying to
say, Well, you're gonna beable to monetize your list through your program,
through all that stuff. Really,like, are we really going to
gain that much sales off of that? Like it doesn't happen, Like,
it's not something that you're gonna beable to turn around and monetize the next

(48:34):
thing. You know, you havea thousand people in the group and five
hundred of them are buying X,Y and Z from you. It happens
on occasions, I guess rarely.So now you've got to get to the
point where you got to ask yourself, you know, what's worth it to
you? And that's only a questionthat you can answer. How do you
value your time if you're one ofthe guy friends of mine that are good
coaches, and they have brick andmortar businesses, and they have online businesses,

(48:55):
and they're not married, and theydon't have kids, and they're you
know, they look like they're doingwell, but they're not making a lot
of money yet. Okay, Likeyou've got to continue to put your foot
on the gas. But you know, for me, is it more valuable
for me to come into a conventionand tie up three days for one hour

(49:16):
of talking in front of a thousandpeople, or my better off flying to
la for two days or Vegas fortwo days, going on a podcast tour
where I'm going on a call withsomeone three different times and they have each
millions of people listening. I'm goingwith the podcast tour, right, and
guess what I'm paying for my flightat my hotel out of pocket. I

(49:38):
want to do what I'm getting.I'm receiving that return on and what feels
fulfilling. And you've got to trustyour gut. When you start doing these
things and you're starting to get abit bitter, it's time to move on.
Well, the other thing they're donethat you said I think is interesting
is the people I always see onstage who I'm the most drawn to.

(49:59):
The You don't actually sell anything fromthe stage. Yeah, And so if
you're supposed to go to an eventand somehow monetize the audience, you're immediately
less interesting to me as an audiencemember. And so like, if I
was ever to host an event,I'm not inviting you if you're someone who
goes on stage and pitches right,yeah, that's that's not what I How

(50:22):
can I tell someone with a straightface come to this event. You're going
to learn everything you need to learnto do these things. And then everyone
on stage is like, if youwant to learn how to do it,
buy it from me. That doesn'tmake any sense right, So yeah,
the event space is an interesting one. I do personally want to speak at
more events just to be getting thereps. And I'm also at to phase

(50:44):
in my career where fewer people knowwho I am then know who you are.
Derek had never heard of me beforetoday. And I would do it
for the collection of content that Iwould have. I'd bring immediate person and
you hand sound should but you you'll, you will, you are and will
be a great speaker on stage,and you will have a lot of value

(51:06):
to add. But at a certainpoint it's like, even Derek, Derek,
you'res like you for you and I'vehad the conversation is this worth it
now? Right? Like is itis you getting on a on a on
a plane from Vancouver and flying outto New York. I mean you said
it's worth Is it worth it?When you think, like enough people are?
He always sells out a seminar,so he's a bad example. But

(51:28):
you know, sometimes you take thesetrips and you're like, you know,
is it worth it? M gotto ask yourself that, Yeah, no,
it's all the time, Like Ieven thought of this, this this
concept of I don't know if youcall it a subscription or people would buy
into my online stuff, and thenI would just go somewhere and do a
free event somewhere and say, hey, this is to support what I'm doing

(51:51):
electronically, digitally, whatever. ButI just want to get out there and
meet people. I want to talkto you. But I wanted to dry
my online business or my online consultsor whatever you want to call education platform.
But I don't know. I don'tknow if that that would work.
Like if you just say it's afree event, are people going to go
like, ah, that's free?How could it be worthwhile? So yeah,

(52:15):
going back, going back to theCOVID world, we had a list
of about ten thousand people who werein our pipeline to buy our seminar,
and we were in the process ofdigitizing it so we could go from you're
doing it in person to hey,you're not ready to buy the big thing,
buy the smaller thing. It's fivehundred dollars instead of you know,

(52:35):
one thousand dollars plus airfare. Wewhen covid hit, just said screw it
and we gave it away. Soour list of ten thousand people who were
thinking about buying this from us isnow evaporated. Over two thousand of them
have downloaded it. That's over amillion dollars an opportunity cost. Sure you

(52:57):
can say not all of them aregoing to buy it, but you know,
some of them weren't. And whenwe looked at the data, almost
nobody did it. They downloaded itlike they they got their membership for free,
and then some people opened it.Some people went through like half of
a lesson. Some people didn't doit at all. And the counter argument

(53:21):
could be, well, maybe itwasn't very good. It was really good
because people who paid for it gaveus testimonials about it. It's just like
the free thing. I don't seethe free thing as being effective unless you're
looking to get a huge amount ofpeople and then get a very small amount
of them. Is I like theI mean I like lead magnets, I
really do. But I also thinkyou gotta once you get that list and

(53:45):
you developed that list, you gottahit him with things with value. And
it's just you know, again,you know, you might think you have
the best product in the world.Maybe it's just maybe it's too in depth,
Like maybe maybe you're turning around likethis is amazing, and maybe people
are reading it like we're just notsmart enough for this, And I see
coaches go through that a lot.Also, it's it's this constant evolution,

(54:06):
right, Like you're always sitting hereand you're always assessing product and you're always
evolving product. Like we're like,we we sell we we offer so many
programs. The thing that we're doingnow is we're taking them down every month
and we're letting people know, hey, we're taking them down and where we're
retiring to and we're putting up twomore, right, and that keeps things
fresh in the pipeline. These areThat's something that it's very successful for us.

(54:29):
Sometimes taking down the programs, wesell more in that period of time
than we did in the life ofthe program that we were trying to sell.
Right, But it takes three fouryears to really learn this. COVID
was not a good metric to beable to judge anything. It was it
was bullshit. It was the wildWest. It was everyone thought that it

(54:52):
was just gonna no, it's notgoing to keep up. Now you're seeing
the real lifers hanging in there.Who are the ones that have built solid
business and the ones who haven't.You know, they're you know they're they're
panicking. Now, well, whatyou're describing there, what I think you
said. This is really important isunderstanding the difference between a lead magnet and
a product. Like I don't careif you use the lead magnet. The

(55:15):
point of the lead magnet is sothat I can get your email, so
that I can keep talking to you. If you never open it, that's
fine, But if I try toget you to if you if I give
you something for free, that shouldbe a product that you should pay for.
That's on me. That's the mistakethat we made. It was like,
this is too much to be free. Free is like when you're when

(55:36):
you're checking out at a grocery storeand there's someone sitting there asking for like
a donation for the veterans, andif you give them as little as a
dime, they give you one ofthose poppies that you can put in your
car. If they were like,hey, here's a book to read,
thank you something. No one's readingthe book. But if people showed up
there and they paid because they wantedthat book, then then they might read
the book. It's understanding the differencebetween is this just something to get on

(56:00):
someone's radar or is this something toget someone to buy. Yeah, No,
this is a I think this isa healthy conversation for anybody that's involved
in business right now, because Ithink we're all trying to figure out you
know, we want to stay aheadof the game. But I think it's
it's very difficult and you have toI mean, you have to take risks,
and you have to learn by trialand error, and I think we've

(56:22):
all done that. So it's it'sfascinating. You have to be humble,
and you also have to understand ata certain point, just because something's working,
it's not always going to work.Like I think that's one of the
biggest tragedies in businesses. You seesomeone who had a successful product at one
point and then time change and they'resitting there still trying to hit the tennis
ball against the wall, expecting adifferent outcome. And I'm like, no,

(56:45):
it's like you got to evolve,You've got to changings, and you
got to assess when it's not working, or you got to assess when you
need to bring someone in who canhandle areas that you can't handle. Doctor
Sean, do me a favor,so I know we have a bunch of
coaches on here listening. Could youlet them know where they can contact you?
Can they let you? Can youlet them know about your course?
If they want to learn any moreABOUTUE, where do they go? The

(57:07):
easiest place to find me and connectwith me is on my Instagram account at
doctor Sean Festuche. I respond toevery single DM that comes through, unless
you're a bot. Every once ina while, I respond to the I
actually responded to about right before thispodcast. I was like, Hey,
do people and do people actually evertake you up on this? And I

(57:30):
was like, yeah, well I'mnot going to. I just I was
just curious, But so if you'rea real person. I responded to every
message that I get, Like weneeded more time here. I feel like
we were just scratching the surface whenit came down to business talks and and
all this stuff. So let's let'stry and do this again at some point.
I definitely want to. I definitelywant to bring you aboard again to

(57:50):
kind of talk about the business sideof like what everyone's trying to do.
And I would really love to havea conversation of like misconceptions. Be happy
to do that because I think whenpeople When people look at the business that
I operate, there's a lot ofhow do I describe it without sounding like
a dick, there's whatever, there'sthere's a lot of people who want what

(58:15):
I have, but but what theywhat they don't realize is what it takes
to have that. And it's notalways awesome. Everyone. Everyone thinks,
like, I'm going to get tothe point that I don't even have to
coach a client anymore. I'm gonnahave employees. I have thirty six,
and when I go to bed atnight, I have to worry about feeding

(58:37):
thirty six families, not one.And I have to make sure a communication
is sound, to make sure thatwhen we're like, if I say something
the person who didn't hear it directlyfrom me, here's the intent that I
said it with and the detail thatI said it with. Like it's people

(58:57):
think when you get employees you owna passive business. Couldn't be more opposite.
Yeah, totally totally agree with you. Yeah, as you uh,
as you offer that product, youyou have to get involved even more.
In my opinion, you know it'suh those toucheswok. Well listen, doctor
Sean, thanks for coming on.We're definitely gonna do this again. I
want to kick around, like prosand cons in the industry, talk about

(59:19):
things that we wish we knew whenwe were younger. I mean, if
you combine the amount of years experiencethe three of us have, I think
we're going on one hundred years,so it's a lot and there's something to
be learned. I mean, Iwish I had this type of information and
content even when I was younger,when I was starting in the business.
If I had the ability to listento someone like you or Derek and think
about the trial and error, wewould have been able to remove, you

(59:43):
know, from all those years.If we just listened to people like like
you, guys, would you agree, sorry, guys, wouldn't you agree
that the trial and error is thegold? Like that's what makes us better?
Like failing and it is it is. I think that the the part
that we that younger me has todaythat we didn't have is trial error.

(01:00:06):
What did I do wrong? Andthen a group of people who've been there
to actually provide a contextual answer forus it was trial error. Ask a
question on the teenage comment thread andthen get who knows who answering? Yeah,
yeah, good point. So nexttime, brother, Thank you.

(01:00:27):
We will let you know when thisgoes live. I appreciate your time.
I actually I have an idea onsomeone who I'm going to text right now
about. Are you speaking for whichI think you'd be great for. Talk
soon. Appreciate it all right,See you soon,