Daily SEO Tips

Daily SEO Tips

Daily SEO tips by SEO veteran, Katherine Watier Ong

Episodes

December 16, 2020 1 min
New tools inside Google Search Console and Bing Webmaster Tools. Today we are going to talk about a few new SEO tools that are inside the search engine s webmaster tool accounts and why you d want to use them. Hello. Thanks for listening to SEO tips today. There is new version of the crawl report in [...]
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A collection of YouTube updates There s been quite a few updates in the video space last month – from both YouTube and Google. Let s dive into them. Hello. Thanks for listening to SEO tips today. Let s first talk about the YouTube algorithm updates. Here are the crib notes from the Search Engine Journal article: [...]
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December 10, 2020 2 min
Does Google crawl 307 redirects? 307 redirects DO NOT function like 301 redirects. Listen to today s tip to learn about how and why you should fix these redirects. Hello, and thanks for listening to SEO tips today. These types of redirects (307) occur because the site was set up with HSTS which globally tells [...]
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December 4, 2020 7 min
It s time to optimize your audio Hello! And thanks for listening to SEO tips today. Interested in optimizing your audio assets? This episode is for you. Did you know that one-third of US adults listen to a podcast a month? That s more people consuming podcasts than are on some of the major social media networks [...]
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November 23, 2020 5 min
Creating a plan to rank in voice search Hello! And thanks for listening to SEO tips today. In previous episodes, we talked about knowing the source of the answers is key to rank in voice search, and the vast majority of answers provided come from either Bing or Google search engines. Today we are going [...]
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November 20, 2020 6 min
Page Experience Google update We now have a deadline around when the Core Web Vitals measurements impact rankings – May of 2021. Let s talk about how to prepare. Hello! And thanks for listening to SEO tips today. Google has announced that the metrics measured in their Core Web vitals report data will impact rankings in [...]
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November 19, 2020 4 min
The power of an SEO strategy for academic journals Hello, and thanks for listening to SEO tips today. Over the past few years, I ve been working with professional journals who are in Google Scholar but need to improve their Google Search visibility. My focus has been to ensure that I don t recommend changes that impact [...]
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November 18, 2020 2 min
Checking for Mobile Usability Issues Across a Large Site Hello, and thanks for listening to SEO tips today. With desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark their site s mobile usability [...]
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November 17, 2020 1 min
Interesting Cloudflare resources Hello, and thanks for listening to SEO tips today. I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an interesting effort by Cloudflare to market to the SEO community to me, but both of these are free tools that provide insights that [...]
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November 16, 2020 2 min
Google s YouTube Content Planning Guide Hello, and thanks for listening to SEO tips today. Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters. And it starts with – finding you why – an approach that I LOVE. It aligns well with the Google Human Rater Guidelines question, what [...]
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November 13, 2020 2 min
Bing Ranking insights Hello, and thanks for listening to SEO tips today. Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the tidbits that they picked up during the interview. Click-through rate (CTR) can be used to determine relevance for a query (if a query [...]
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November 12, 2020 1 min
Google Analytics 4 – Time to Getting Familiar Hello, and thanks for listening to SEO tips today. While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It s now officially released and when you set up new GA accounts, it s the default option when you set up [...]
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October 27, 2020 3 min
Updates from Search on Google 2020 presentation Hello, and thanks for listening to SEO tips today. Today we will talk about the SEO updates unveiled in Google s Search on 2020 presentation, which you can see on YouTube. The first most significant one is their announcement of Passages ranking, which (for SEOs that have been paying [...]
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October 26, 2020 1 min
There is no more request indexing feature in the Google Search Console Hello, and thanks for listening to SEO tips today. Google has Temporarily Disabled the "Request Indexing" feature of the URL Inspection Tool. In case you go to the Google Search Console and can't use the "request indexing" feature, it's now not there because [...]
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By March 2021: Google will only index mobile content Hello, and thanks for listening to SEO tips today. John Mueller from Google reminded SEOs during PubCon this year that by March 2021, it will only be indexing mobile-friendly content. If you have anything on Desktop that is not on mobile (content, comments, reviews, etc…) it [...]
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October 19, 2020 6 min
Persuading as an SEO and your conversational skills Hello, and thanks for listening to SEO tips today. Persuading as an SEO is directly related to your interpersonal communication skills – your ability to have a good conversation. This tip comes from a recent NPR Life Kit episode where they interviewed Celeste Headlee, who gave a [...]
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A YouTube optimization tip Hello, and thanks for listening to SEO tips today. Most of this comes from a super informative Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. Here are my crib notes: I think the most insightful bit was when Tim answered this question: Should you ask for subscribers? And can you get [...]
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October 13, 2020 2 min
An update on how to increase organic discovery of podcasts Hello, and thanks for listening to SEO tips today. First a few updates from the world of podcast marketing: Amazon has entered the Podcasting Market Amazon Music now lets you discover and play podcasts – in its iOS and Android apps and on the web, [...]
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October 9, 2020 5 min
Hello, and thanks for listening to SEO tips today. Let s dig into when bounce rate or dwell time might matter for your SEO program. First, let s talk about what bounce rate is. In Google Analytics, bounce rate is when a visitor comes to your page and leaves without viewing any other page on your website [...]
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October 7, 2020 3 min
How to create copy that is screen reader-friendly and SEO friendly? Hello, and thanks for listening to SEO tips today. Today we're going to talk about how to write copy that's friendly for a screen reader most of the time when you're optimizing for a screen reader you're also optimizing for search engines. Use descriptive [...]
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