Daily SEO Tips

Daily SEO Tips

Daily SEO tips by SEO veteran, Katherine Watier Ong... Show More

Episodes

September 24, 2020 7 min
Let s talk about why federal agencies (.govs) need a YouTube optimization plan Hello, and thanks for listening to SEO tips today. Let s start with some background. The US government began engaging with YouTube and launching channels on YouTube in 2009 when it signed Special Service Agreements (SSA) with some of the big social networks to [...]
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September 23, 2020 2 min
There are signs that Apple may soon launch a search engine to compete against Google Search Hello, and thanks for listening to SEO tips today. SEOs have been noticing increased activity from AppleBot (Apple s crawler) and in July the company updated information about its crawler as well as published information about its ranking factors. It [...]
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September 22, 2020 2 min
When do you need local SEO? Hello, and thanks for listening to SEO tips today. Let s talk through today about when you might need to invest in a local SEO plan for you or your client and what that would even mean. If you ve been working on SEO for a site that does NOT have [...]
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September 21, 2020 4 min
A few tips for digital marketing discovery for new food brands Do you need to create a digital marketing strategy for discovery of a new food brand? If so this tip is for you. If you re working on launching a strategy for discovery of a new brand – your work is less about SEO for [...]
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September 10, 2020 40 sec
Hi there. Just a quick note for me, Katherine Ong. Thank you for listening to SEO tips today, I don't actually have a tip and just letting you know that I'm going to be taking a vacation for about a week. So you are not going to have any tips for the next week or [...]
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Let s talk about the importance of mapping customer journeys Online audiences, during their research and selection process, are influenced by more than one marketing channel. And brands that integrate their marketing efforts are more successful as they become the preferred brand by online searchers and often selected. Google research shows that: 80% of customers favor [...]
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Does your client have enough SEO resources on board to compete in their niche? Hello, thanks for listening to SEO tips today. Today I m going to walk through the process that I undertake to do competitive audits for my clients to give them a better understanding of how they stand on line for the topics [...]
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Federal .gov websites will not rank if they don t have the expertise. Hello! And thanks for listening to SEO tips today. I have the pleasure of working with high domain authority websites, but that doesn t mean that they can rank for just anything. I was reminded of this when I saw Google s recent blog post [...]
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September 4, 2020 3 min
Let s catch you up with the latest changes in the voice search world. Hello! And thanks for listening to SEO tips today. Today is going to be a round-up of a few voice search updates. Let s get started. We are at the 50% of voice searches. We are close to that 50% of searchers will [...]
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Let s talk about the importance of transcripts and captions. Hello! And thanks for listening to SEO tips today. Today we will talk about how powerful captioning and having transcripts are to increase the views and engagement with your audio and video assets. Providing transcripts and captions is an issue near and dear to my heart [...]
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September 2, 2020 3 min
Do federal .gov websites need SEO? Hello! And thanks for listening to SEO tips today. If you ve been following my tips for a bit, you might have picked up that I like helping federal (.gov) websites with their SEO. I created the digital marketing plan for HealthIT.gov and supported its organic traffic growth for three [...]
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September 1, 2020 5 min
Let s talk about empathy in your online marketing – the fastest way to get more engagement. Hello! And thanks for listening to SEO tips today. I think now more than ever with a global pandemic, your online content needs to take into account your user s mental state. Are you familiar with how emotions impact your [...]
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How do you diagnose and recover from a Google ranking drop? You might not be able to. Hello! And thanks for listening to SEO tips today. Let me give you some examples. I did a ranking drop analysis for Cancer.gov. It s a huge domain, huge domain authority and yet it lost traffic. The cause? [...]
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August 28, 2020 4 min
Are you involved in YouTube optimization? Let s talk about what you should track in your YouTube account to improve your video discovery and consumption. Hello! And thanks for listening to SEO tips today. There are two ways to get more views of your video. You can work to rank in Google search or the [...]
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Let s talk about how to show up on Google Discover Hello! And thanks for listening to SEO tips today. Google has made updates to their help documentation for Google Discover, and here s a summary of the updates: There is a focus on content that meets E.A.T (Expertise, Authority, and Trust). You also want to make [...]
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August 26, 2020 6 min
Do you need to include voice search in your SEO strategy? Let s talk about how to look at voice for your brand or client. Hello! And thanks for listening to SEO tips today. Think about yourself using search on your phone with your voice to find instructions while cooking. Or because your kids ask you [...]
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Did you know that fast pages will now be labeled in Android search? Hello. Thanks for listening to SEO tips today. Google just announced on their Chromium blog that Chrome 85 beta will begin to use the Web Core Vitals measurement to highlight faster loading pages in Android search. They are starting by labelling fast [...]
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August 24, 2020 2 min
Let s talk about using Reddit for SEO research. Hello. Thanks for listening to SEO tips today. Did you know that 26.4 million Americans Use Reddit monthly? Or that it s the 6th most popular site in the US? Users on Reddit are anonymous. For that reason, it s a great tool to use when you re conducting keyword [...]
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Let s talk about Google Discovery for Podcasts Hello, and thanks for listening to SEO tips today. Google can expose your podcast to listeners through many different Google platforms, including: Google Search on all browsers, desktop and mobile. Users can play your episodes in the browser (sample Google Search result shown below). Google Search App for [...]
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Do you think you know everything about meta titles and descriptions? I have some tips for you. Hello, and thanks for listening to SEO tips today. Patrick Stox had a great Twitter thread with uncommon knowledge about meta titles and descriptions. It was so amazing that I had to share the highlights with you. Did [...]
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