Digital Marketing Made Easy
Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
Episodes
August 21, 2024 • 13 mins
In this episode, we break down how to ethically use generative AI without crossing any lines.
From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.
Whether you're new to AI or a seasoned pro, these tips w...
From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through.
Whether you're new to AI or a seasoned pro, these tips w...
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August 7, 2024 • 15 mins
Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.
We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and persona...
We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and persona...
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July 24, 2024 • 11 mins
In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging c...
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July 10, 2024 • 11 mins
Welcome to Episode 87 of Digital Marketing Made Easy!
Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.
We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth.
Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers...
Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart.
We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth.
Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers...
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June 26, 2024 • 10 mins
Welcome once again to another episode of Digital Marketing Made Easy.
In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.
We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships...
In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.
We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships...
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June 12, 2024 • 11 mins
Welcome to Episode 85 of the Digital Marketing Made Easy podcast!
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.
We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic.
Get ready for an episode that is packed with practical tips to help you...
In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies.
We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic.
Get ready for an episode that is packed with practical tips to help you...
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May 29, 2024 • 17 mins
Today I’m diving into the essential skills every marketer needs to future-proof their career.
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.
I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.
So, whether you're new to marketing or lookin...
In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation.
I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity.
So, whether you're new to marketing or lookin...
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May 15, 2024 • 18 mins
Welcome to today's episode of Digital Marketing Made Easy.
In this episode, I’m delving into effective techniques for selling your courses and programmes.
From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.
Join me as I discuss these key insights, complete ...
In this episode, I’m delving into effective techniques for selling your courses and programmes.
From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers.
Join me as I discuss these key insights, complete ...
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May 1, 2024 • 14 mins
This week we are diving deep into relationship marketing.
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.
So, tune in, and let's start making ...
Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.
So, tune in, and let's start making ...
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April 17, 2024 • 13 mins
Welcome to Episode 81 of the Digital Marketing Made Easy podcast.
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.
In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.
From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and...
Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world.
In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively.
From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and...
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April 3, 2024 • 13 mins
Welcome to another episode of Digital Marketing Made Easy.
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.
Ready to learn how to engage better and sell more using some of Instagram's features?
Well, this episode is packed with tips and tricks for brands and service providers.
Let's get started and make your Instagram work for you!
Here are the highlights:
(1:11) Leveraging ...
Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories.
Ready to learn how to engage better and sell more using some of Instagram's features?
Well, this episode is packed with tips and tricks for brands and service providers.
Let's get started and make your Instagram work for you!
Here are the highlights:
(1:11) Leveraging ...
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March 20, 2024 • 13 mins
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.
It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.
We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.
I’m sharing the six key objectives that are guaranteed to not just expand your business, but significant...
It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth.
We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion.
I’m sharing the six key objectives that are guaranteed to not just expand your business, but significant...
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March 6, 2024 • 12 mins
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.
Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.
Get re...
Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.
Get re...
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February 21, 2024 • 13 mins
In this episode, we dive into the transformative power of podcasting for business growth.
Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.
Whether you're a seasoned business owner or just starting out, these insights will equip you...
Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization.
Whether you're a seasoned business owner or just starting out, these insights will equip you...
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February 7, 2024 • 13 mins
Welcome back to the pulse of online success, where we dive deep into the digital world.
Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.
We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.
So, whether you're a seasoned marketer or just dipping your toes in...
Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities.
We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point.
So, whether you're a seasoned marketer or just dipping your toes in...
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January 24, 2024 • 12 mins
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning.
Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.
In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding t...
Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business.
In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering digital marketing is like finding t...
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January 10, 2024 • 18 mins
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance.
In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.
From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a...
In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career.
From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors to new opportunities and give you a...
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December 26, 2023 • 10 mins
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever.
We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how you think about and execute your mar...
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December 13, 2023 • 11 mins
In this episode, I delve into five marketing no-gos for the Christmas season.
It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.
These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying ...
It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement.
These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holiday campaigns stand out, while staying ...
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November 29, 2023 • 11 mins
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024.
In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.
If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.
Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.
Here ar...
In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape.
If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide.
Prepare to be equipped with knowledge and tools that will keep you at the forefront of digital innovation.
Here ar...
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