Digital Marketing with Bill Hartzer
Learn more about digital marketing, search engine optimization, social media, and domain names On the Digital Marketing with Bill Hartzer podcast, Bill shares SEO tips for marketing your business online, talks about social media issues, and domain names. He also hosts special guests who well-known digital marketing experts worldwide.
Episodes
December 13, 2019 • 20 mins
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with John McAlpin of Cardinal Digital Marketing about Search Engine Optimization SEO audits.
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December 13, 2019 • 22 mins
Bill Hartzer speaks with Alex Melen from SmartSites. We discuss the state of the industry, PPC, and how the industry has changed over the years.
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December 13, 2019 • 30 mins
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Blake Denman about Local SEO.
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December 13, 2019 • 23 mins
Bill Hartzer speaks with Lily Ray from Path Interactive about Google E-A-T and how it affects websites' search engine rankings. We talk about what Google E-A-T is, how sites can be affected, and how to recover from Google E-A-T. We also talk about what websites should be doing to create content that's compliant, and what Google may be looking for. Expertise, Authority and Trust is important to Google rankings. Here's what you need ...
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December 13, 2019 • 17 mins
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Jon Kagan from Marc USA about YouTube Advertising.
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December 13, 2019 • 23 mins
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Casey Markee from MediaWyse about WordPress SEO Optimization.
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December 13, 2019 • 25 mins
Bill Hartzer talks about what internal links are, how you get and create them, and internal links strategy. Internal links for SEO and search engine optimization efforts are an important part of the overall SEO process.
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December 13, 2019 • 24 mins
Bill Hartzer of Hartzer Consulting speaks with Igor Mateski of Web Max Formance about lead generation, SEO, and content. We talk about creating content that uses the Kubler-Ross Trauma Recovery Process (Denial, Anger, Bargaining, Depression, Acceptance, aka DABDA); and a PASTA (problem, agitation, story/solution, transformation, action) text structure.
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December 13, 2019 • 16 mins
In this podcast by Bill Hartzer, Bill talks about Google My Business short names, location IDs, and keyword insights. There is an issue that allows someone to change the location ID in a GMB short name URL that then causes Google My Business to wrongly report that keyword as being associated with a particular Google My Business listing. We don't know the implications of changing the keywords and location ID, but they are being repo...
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December 13, 2019 • 14 mins
On the Bill Hartzer podcast, Bill Hartzer from Hartzer Consulting speaks with Al Sefati about Enterprise SEO.
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December 13, 2019 • 22 mins
Bill Hartzer from Hartzer Consulting speaks with Michelle Stinson Ross from Apogee Results about Social Media and Influencer Marketing.
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January 2, 2020 • 29 mins
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Alan Bleiweiss about SEO Audits. We discuss typical SEO issues such as page load speed, Time to First Byte (TTFB), user experience, mega menus, and link equity.
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January 9, 2020 • 21 mins
As a digital marketer, for 2020 what should you be focusing on for SEO? Bill Hartzer talks about on-page SEO, on-site SEO, and off-site SEO, and what parts of each of these you should be focusing on in 2020.
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January 17, 2020 • 34 mins
In this podcast, Bill Hartzer talks about SEO testing that was done regarding SEO indexing, ranking of websites using various TLDs. Bill Hartzer reveals the results of the testing, which shows potential bias in search engine indexing and ranking.
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January 23, 2020 • 22 mins
In this podcast, Bill Hartzer talks with Tanu Javeri, Senior Global SEO Strategist from IBM about internal linking on large websites, video content, and dealing with multiple languages on a website. Internal linking is an extremely important part of the customer journey, and Bill and Tanu discuss internal linking as it relates to the customer journey. Video plans an important role, as well, and they discuss video content on large w...
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January 28, 2020 • 21 mins
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you ca...
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February 13, 2020 • 29 mins
In this podcast, Bill Hartzer speaks with Franco Valentino from NarrativeSEO.com about technical SEO. They discuss the difference between technical SEO and SEO. Log files, Schema, Indexing and Crawling, and Page Load speed are also discussed.
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February 20, 2020 • 20 mins
In this podcast, Bill Hartzer talks about the Knowledge Graph, entities, claiming your entry, and Google Cameos. Learn how to get into the Knowledge Graph, claim an entry, and the benefits of using Google Cameos to upload videos directly into the Google search engine results.
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February 27, 2020 • 21 mins
In this podcast, Bill Hartzer talks with Dixon Jones from Inlinks.net about entities, the Knowledge Graph, and internal linking on websites. They talk about how to get into the Knowledge Graph and be considered an entity, either for a company or an individual. Wikipedia and Wiki Data are also mentioned, and why it's important to understand the content on a website from an entity and knowledge graph perspective.
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March 5, 2020 • 26 mins
In this podcast, Bill Hartzer speaks with Jeff Gabriel, a Domain Name Broker from Saw.com about buying and selling Domain Names.
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