Digital Marketing with Bill Hartzer

Digital Marketing with Bill Hartzer

Learn more about digital marketing, search engine optimization, social media, and domain names On the Digital Marketing with Bill Hartzer podcast, Bill shares SEO tips for marketing your business online, talks about social media issues, and domain names. He also hosts special guests who well-known digital marketing experts worldwide.

Episodes

April 29, 2021 14 min
In this podcast episode, Bill Hartzer talks about some basics of video SEO, but also discusses how to get Key Moments In This Video in the search results. He also talks about generating Video Schema and a good site for generating schema markup code.
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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Travis Bliffen from Stellar SEO about link building and link building strategies.
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In this episode, Bill Hartzer talks about protecting your digital assets online. Domain names are digital assets, have value, and would be a big disruption to your business if you lost them. Domain name theft is on the rise, here he also discusses domain name theft.
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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Henry Kaminski, Jr. about rebranding your business.
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On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. They also discussed submitting articles and content ideas to media and publications.
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On this episode, Bill Hartzer talks about the Google Local Guides program. He talks about getting points, getting perks, and working with Google Local Guides if you are a business. Mr. Hartzer also talks about his experience in being a Google Street View Certified Photographer.
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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Andrew Muller of Andrew Muller Creative. They talk about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
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In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer spoke with Mike Rhodes from WebSavvy.com.au about Google Ads.
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On this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.
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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name.
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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.
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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.
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On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.
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In this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.
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On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.
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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tommy Butler from Glasgow.com. They discuss domain names, how the domain name market has changed, and buying and selling domain names.
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In this episode, Bill Hartzer speaks with Stephan Spencer from StephanSpencer.com about getting media coverage for your business. They talk about various tips and strategies for getting on local and national tv, as well as pitching the media.
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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.
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On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Peter Leshaw, a Digital Marketing Strategist. They spoke about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They then talk about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes.
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In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.

Tools mentioned in this episode:
Free Schema Builder tool: https://schema.dev
Free Spark...
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