September 8, 2025 • 40 mins
America is facing an epidemic of mass violence—but is the answer in gun control, or is there a deeper
crisis at play? Dr. Adam Brockman and Dr. Bob Martin tackle the explosive debate around psychiatric
medications and their potential link to mass shootings. With over 250 mass shootings already this year
and survivors suffering PTSD rates higher than war veterans, we can’t afford to ignore the hard questions. From the CDC Headquarters shooting to the Minneapolis Church tragedy, we’ll dissect the role of mental health, social isolation, and Big Pharma in this crisis. Plus, we’ll explore natural alternatives to antidepressants and actionable solutions to protect our communities.
Health Alternative of the Week
Health Mystery of the Week
crisis at play? Dr. Adam Brockman and Dr. Bob Martin tackle the explosive debate around psychiatric
medications and their potential link to mass shootings. With over 250 mass shootings already this year
and survivors suffering PTSD rates higher than war veterans, we can’t afford to ignore the hard questions. From the CDC Headquarters shooting to the Minneapolis Church tragedy, we’ll dissect the role of mental health, social isolation, and Big Pharma in this crisis. Plus, we’ll explore natural alternatives to antidepressants and actionable solutions to protect our communities.
Health Alternative of the Week
Health Mystery of the Week
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Welcome to the number one radio health talk show in America,
The Doctor Bob Martin Show. Doctor Martin is a chiropractic physician,
a board certified clinical nutritionist, and diplomat of the American
Academy of Anti Aging Medicine. The information presented on this
show is educational in nature. Please consult your personal healthcare
provider regarding health issues. You may have got a health
(00:33):
related problem or challenge, not feeling well, and you just
don't know where to turn or what to do. Doctor
Bob Martin is here for you and will do his
very best to answer your health question. The tone free
number to ask Doctor Martin a health question or to
make a health related comment is eight hundred six oh
six eighty eight twenty two. Eight hundred six oh six
(00:53):
eighty eight twenty two. That's eight hundred six zero six
eighty eight twenty two. It's the Doctor Martin Show.
Speaker 2 (01:02):
Hello, and welcome to the Doctor Bob Martin Show. I'm
doctor Adam Brockman, coming at you this hour to celebrate
something great and healthy, and that is the natural products
revolution that's shaking up the entire food landscape. Let me
hit you with some mind blowing numbers right now, the
natural products industry is booming at a staggering four hundred
(01:27):
billion globally. And friends, this isn't just some passing fad.
This is a full blown health renaissance. We're talking about
an industry that's growing faster than chia seeds in coconut water,
proving that people everywhere are waking up and saying yes
to cleaner, greener, in more ethical ways to nourish their bodies. Now,
(01:53):
I know what the haters say, Oh, it's just overpriced
kale in fancy packaging. But let me tell you why
they are dead wrong. This movement represents something powerful. It's
about taking back our health from a system that's been
content to keep us sick. Independent. Every time you choose
(02:17):
an organic apple over a pesticide laden one, every time
you pick a clean supplement over synthetic junk, you're casting
a vote for a better future for yourself, but also
for the next generation. In the innovations, they're absolutely incredible.
(02:40):
We've got things like regenda farms that are bringing dead
soil back to life while decreasing carbon, minority owned wellness brands,
creating jobs in underserved communities, in native owned companies, sharing
ancient superfoods with the world supplement companies. They're showing real
(03:05):
ingredients that you can trace back to the actual farm.
This isn't just shopping, this is activism with your wallet.
Before we get started, here's where I need you to
get involved today. Call us at eight hundred six zero
six eight eight two to two and tell me what
(03:29):
natural product changed your life. Was it that probiotic that
finally fixed your gut, a wellness blend that helped you
sleep call us at eight hundred six zero six eight
eight two to two. Or maybe it's that fair trade
coffee that includes electrolytes. I want your stories because this
(03:52):
revolution is powered by real people seeing real results. You
can also stop by our website at doctor bob dot
com and leave a question or comment. Again, head over
to doctor bob dot com spelling out the word doctor
docto r bob dot com, where you can also find
our entire podcast library in other health information all there
(04:17):
at doctor bob dot com or by calling eight hundred
six zero six eight eight two two. We're also going
to be joined in this hour in just a few
minutes by a special guest who is here to discuss
the latest trends in natural health products. Stick around the
entire hour. You're not going to want to miss some
great products you may see in your favorite health food
(04:39):
store very soon. Now, let's talk about the science backing
up this natural products movement. There's been a landmark twenty
twenty five study that showed organic diets reduced pesticide exposure
by ninety percent in just one week. And research proves
(04:59):
regenda arming produces crops with sixty percent more nutrients. And
the USDA just approved three hundred million in grants for
organic farmer training programs. This isn't just some hippie nonsense.
This is research based, future focused health optimization. And guess
(05:22):
what the big guys they are noticing When conventional food
giants like General Mills are buying up organic brands and
Walmart is expanding its natural product aisles, you know we're winning.
But here's my challenge to you, the listener. Don't just consume, participate,
(05:45):
and here's how you can support your local health food
store because those are the ones that are fighting Amazon daily.
You can also try one new clean product this week.
Maybe it's MCT oil in your coffee or magnesium spray
before bed, because friends, We're not just buying products. We're
(06:09):
building a movement, a movement where health isn't a privilege
but a way of life. With the support for change
that's coming all the way from the top levels of government,
you know, we are starting to ride the wave of
the greatest food revolution since someone first thought to put peanut,
butter and jelly together. Let's start with some more jaw
(06:34):
dropping stats that prove this isn't just some passing fad.
The organic food market is growing fast, from two hundred
and twenty one billion last year to a projected four
hundred and nineteen billion by twenty thirty. That means in
six short years, we'll be spending nearly double on organic avocados,
(06:56):
in grass fed beef, in almond milk than we do today.
Now here's where it gets really interesting. Millennials in gen zers.
They're the ones that are leading the charge. Like those
health conscious pied pipers, these young shoppers are just buying organic.
(07:17):
They're demanding full transparency about where their food comes from.
They want to know if their spinach was harvested ethically,
if the chickens they're eating lived happy lives, and whether
that natural label actually means anything, or it's just marketing fluff.
(07:37):
And get this, sixty percent of consumers now say they'll
pay more for foods that align with their values. That's right, folks.
We've reached a point where people care more about regenda
farming practices than they do about saving two dollars on cereal. Though,
(07:59):
let's be real, nobody's happy about paying ten dollars for
artists in granola, and with support, those prices are going
to get better too. So what is causing this shift
in or eating habits? First up, the pandemic was like
throwing gasoline on the health food fire. When COVID hit,
(08:21):
people suddenly realized that maybe those pop tarts they've been
living on since college, they weren't exactly immune system superheroes.
Sales of vitamin D supplements skyrocketed by four hundred percent,
and elderberry syrup flew off the shelves like it was
liquid gold, and suddenly everyone wanted to know how to
(08:42):
grow their own vegetables. Then there's technology, because these days,
even your refrigerator is smarter than your first computer. Apps
like you could let you scan a barcode and instantly
see if that healthy protein bar is actually hacked with
enough sugar to put that soda to shame that you're drinking.
(09:04):
There's healthy protein bars out there, and let's not forget
about the dirty little secret Big food doesn't want you
to know. Industrial agriculture is slowly killing our soil, which
means less nutritious food, which means we need to eat
more just to get the same vitamins our grandparents got
(09:25):
from a single tomato. So no wonder people are flocking
to Regenda farms faster than you can say, where did
that hairloom care it come from? Now, before you think
every product with a leafy green label is Mother Nature's
gift to humanity, I want to introduce you to everyone's
(09:47):
least favorite party guests. And that's greenwashing, that sneaky practice
where companies slap words like natural or farm fresh are
wholesome on products that are about as healthy as e
the actual packaging they come in. So if you want
to know about three red flags for that may the
(10:07):
one of them says made with organic ingredients. This could
mean as little as seventy percent organic content hiding alongside
some very non organic friends. You also want to look
for the label Natural flavors often code for we don't
want to list these weird chemicals, but trust us. And
then there's vague claims like farm fresh. Unless there's an
(10:28):
actual farm name listed, assume it may have came from
factory farm number forty seven that's next door to an
oil refinery. Just beware that big food corporations are looking
to jump on board to the wave and may do.
Many have good intentions, but still read the labels carefully. So, folks,
(10:48):
we're coming up on a break and when we return,
we're going to be greeted with our special guest, Jessica Rubino.
She's the vice president of Content and summits with inform
of markets. You're listening to the Doctor Bob Martin Show.
Speaker 3 (11:05):
And you said.
Speaker 4 (11:05):
Sunday out of you and the changes to them, like
you a guy.
Speaker 2 (11:14):
I to marvel, what's a gift? And you got in
turning to think about what you do with it? What
did you do with it?
Speaker 3 (11:25):
What did I do with it? What would I.
Speaker 1 (11:32):
Got?
Speaker 2 (11:34):
Welcome back. You're listening to the Doctor Bob Martin Show.
I'm doctor Adam Brockman, and we're all about smarter living
and thriving naturally and teaching you to become your own
best doctor most of the time. Remember, if you've got
questions about natural health, nutrition, or anything in between, our
toll free hotline is always open at eight hundred six
(11:57):
or oh six eight eight two to two. That's where
two lights physicians, doctor Bob and I are standing by
to help you unlock your best self. That's eight hundred
six zero six eight eight two to two. All right,
let's get back into it. And we've been talking about
the natural food revolution, and let me be perfectly clear,
the natural food movement isn't just a trend. It's a
(12:21):
necessary revolution in how we nourish ourselves, and we're also
protecting our planet. For too long, industrialized agriculture has prioritized
profit over people. They flood our food supply with synthetic additives,
pesticide laden produce in empty calories disguised as convenience. But
(12:44):
now consumers are waking up. They're realizing that every bite
is a choice between supporting regenda farms or factory farms,
between vibrant health and chronic disease, in between stewardship of
the earth in their own health. What excites me the
(13:05):
most isn't just the booming sales figures, though four hundred
billion by twenty thirty is nothing to scoff at. It's
the cultural shift Millennials in Gen Z they're not just
buying organic, they're demanding transparency. They want to know if
they're almonds were grown in California or if their chocolate
(13:26):
was harvested safely. This generation understands that voting with your
dollar isn't a metaphor. It's the most powerful tool we
have to reshape broken systems. But let's not sugarcoat the challenges.
Green Washing runs rapid with large corporations. They slap that
(13:47):
natural on products that are anything but. And the USDA
organic labels is a good start, but it's not the
end all, and it doesn't address deeper issues like soil degradation.
That's why I urge you, in also my patients for years,
to go beyond labels, shop local when possible, ask hard
(14:08):
questions to yourself about where you want your health to go,
in your family's health to go, and embrace simple truths
like eating real food. And I include real quality supplements
in this category. The future, it's health hopeful, from new
protein sources to AI power nutrition that's tailored to your microbiome.
(14:33):
We're on the cusp of a food renaissance, but technology
alone won't save us. We need policy changes, education in
grassroots pressure, and this seems to be happening. This ensures
this revolution benefits everyone, not just those who can afford
nine dollars almond butter. And this movement, it's not about perfection,
(14:55):
it's about progress. If we swap one processed meal for
a home cooked one this week, maybe try visiting a
farmer's market and shake the hand with the person that
grew your food. Take a step into a true health
food store like natural grocers or whole foods. These small
steps they create big shifts. And right now our plates
(15:17):
hold more power than ever before. And with that, I
want to bring in our special guest today. It's someone
who knows a thing or two about what's the latest
and natural products in what you may be able to
put on your plate very soon. Jessica Rubino. She's a
powerhouse in the natural product space, a visionary content strategist
(15:40):
and industry leader with over fifteen years of expertise that
shaped media events and consumer trends. As Vice president of
Content and Summits for inform of Markets, she doesn't just
follow the conversation. She's driving it, turning insights into action,
in ideas into industry shaping movement. At this helm of
(16:02):
content innovation, she leads cutting edge strategies that connect brands
and retailers in investors. From these high stake stummats summits
to digital campaigns that spark change. Jessica is an architect
behind the content that fuels the future of conscious consumerism.
And what better guests to reinforce what we have been
(16:23):
discussing this hour. With that said, Jessica, welcome to The
Doctor Bob Martin Show. How are you today?
Speaker 3 (16:30):
Oh, I'm doing well well, Thank you so much for
having me, and a great segment that was like so inspiring.
You did such a wonderful job of capturing all of
this momentum around clearly a powerful consumer movement. And then yeah,
I'm so excited to be here and talk about the
role that the natural products industry is playing in this
(16:51):
health revolution. So I'm doing great, I'm excited to be here.
Thank you so much for having me.
Speaker 2 (16:56):
Well great, Well, I love this movement and it's very
powerful and not only is going to shape how we
are eating, but it's also how our kids eat. In
our future generations. So just to see this that we're on,
this huge movement forward is very exciting. And I was
excited to join you in Denver a week or so
(17:16):
back and really see firsthand what the new, latest and
greatest is. And so for our listeners, I want you
to explain the conference out there. The summit out there
at Denver was called Utopian Now. What does that stand for?
Speaker 3 (17:33):
Yeah, Well, it was great seeing you and meeting you
out there, and it was a wonderful event. We're still
kind of riding that wave of all the great energy
and having this conscious products community come together at Utopia Now.
Utopia Now is New Hope Network, which is part of
Informa Markets. It is our newest event focus focused on
(17:54):
the natural, organic, and conscious CpG community. Some people may
be familiar with Natural Products Expo West, which is our
big trade show and conference that happens in the spring
in Anaheim that's in March, and Utopia Now is similar
in that it brings together this community that's focused on
bringing healthier products to consumers. It's different in that it
(18:18):
truly is this really intimate event. It's a smaller event
and it's really focused on relationship building because we believe
that the best way to scale this industry is to
start one relationship at a time, and so we foster
those at Utopia Now. It's where new innovative ideas come
to life, where new products are entering mark the market.
(18:41):
We're really focused on early stage innovation at Utopia Now
and at New Hope Network. Our role is to make
sure that we're fostering a really robust and successful natural
products ecosystem, and in order to do that, we have
to make sure that we're nurturing really early stage companies
in early stage ideas in the best and most responsible
(19:02):
way that we can. I loved how you talked about,
you know, both the opportunities and the challenges facing the
natural products industry, and I think Utopia Now is the
perfect place to dig into all of those things and
really ensure that we have a strong foundation into the future.
Speaker 2 (19:19):
Yeah, there was a lot of buzz there, which was
very great to see. Now for our listeners that are
hearing the term CpG for the first time, what does
that stand for?
Speaker 3 (19:30):
Oh, I'm glad you asked that. We always joke. We're
like we just throw around acronyms like there's those of
our it's consumer packaged good, So it's really any product
that you would be purchasing at like you said, go
to Whole Foods, go to a natural growsers. It's any
product that you would be purchasing and using in your
day to day life. And for us, we really define
(19:51):
that as natural and organic food and beverages, dietary supplements,
and personal care and wellness products.
Speaker 2 (19:59):
Yeah, that is a good thing to explain because it
does it. It fits a lot of different things. Any
anything from supplements to those things that they might find
in the refrigerated section, protein powders, anything that has a
package that we are consuming. That's what that CpG stands for.
And Jessica, we're coming up on a break and we're
(20:20):
going to get into this more after the break in friends,
so don't go too far before we pause. Here's an
action plan for you to follow us on Instagram, Facebook
x or your favorite social media channel. You can even
look for our YouTube channel for health fat hacks that
you don't want to miss. And if you've got a
burning health question right now, grab the phone and give
(20:41):
us a call at eight hundred six zero six eight
eight two to two. The lines are open twenty four
to seven. That's eight hundred six zero six eight eight
two to two. We'll be back in just a moment
with more ways to change your health. You're listening to
the Doctor Bob Martin Show, and I'm doctor Adam Brockman.
Stay tuned.
Speaker 3 (21:02):
Are you waiting for the writing excuse?
Speaker 2 (21:05):
Are you waiting for your signing shoes?
Speaker 4 (21:09):
While you waiting?
Speaker 1 (21:10):
Tames study.
Speaker 4 (21:23):
Fine money.
Speaker 2 (21:30):
And welcome back doctor Adam Brockman here, and you're tuned
into the Doctor Bob Martin Show, America's number one health
talk radio program. As we navigate today's health conversation together,
I want to remind you about our incredible listener resources,
one being our email question health form. If you've got
a health question or topic you'd love us to explore,
(21:52):
just visit doctor Bob dot com and submit your question
through are easy to use form that's doctor Bob dot
com spelling out the word dot doct r Bob dot
com where doctor Bob and I are standing by to
provide personalized answers to your health concerns. And remember, for
those of you, you can always reach us at our
toll free hotline at eight hundred six zero six eight
(22:14):
a two to two. That's eight hundred six zero six
eight a two to two. Don't hesitate. Your health journey
matters to us, and we're here to help you every
step of the way. All right, We've been talking with Jessica,
who is the head of content and summits for New Hope.
If you want to if you're curious of what New
Hope does, you can go to their website at new
(22:34):
Hope dot com. And Jessica, we're we're right in the
middle of this. I want to know why did Informa
choose Denver to host Nutopia?
Speaker 3 (22:45):
Now, well, it's where I live, so of course we're
gonna we have to bring the show to me. Right
Aside from that, we actually New Hope is based in Boulder, Colorado,
and most importantly Denver and Colorado is just such a
hub for the natural products industry. So many of the
early natural products pioneers started in Boulder. Companies that people
(23:09):
are likely familiar with celestial season eggs, for example, Horizon.
So there's all these companies that were founded here, as
well as a range of natural products retailers. So it
was just a natural fit to bring the event to Denver.
It's also a really dynamic, vibrant city. There's a great
food culture, a great farm to table food scene. The
(23:31):
convention center is gorgeous, So there were so many things
that came together that really made it the perfect place.
But if you think about communities that really kind of
embody the values and the future of natural products, I
think it very much is in here in Colorado. So
it was exciting for us to be able to introduce
a show that was based right there in our home state.
(23:54):
So it proved to be a really perfect place to
launch Utopia Now.
Speaker 2 (23:59):
Yeah, I agree with you on that. Denver is a great,
great city. Colorad is a great state for natural health
and progression with this. And one of my favorite stores
is based out of Denver, and that's Natural Grossers. And
also Denver is going to be the site for next
year's Nutopia Now conference. Is that correct?
Speaker 3 (24:19):
Yeah, we'll be back in Denver next year. We're really excited.
So that'll be our third year, and again, it just
made a ton of sense in twenty twenty six. It
will be August nineteenth through the twenty first, and we
really are just starting to build this really great community
of people that are excited to come back and be
a part of the event again in Denver next year.
(24:40):
So yeah, year three will be back here in Denver.
Speaker 2 (24:44):
So you mentioned Natural Products Expo West and you how
does that differ from Utopia Now.
Speaker 3 (24:54):
Yeah, well, there are quite a few differences. I mean,
first and foremost the size. Expo West is a very
very large event. It's actually going to also be celebrating
its forty fifth anniversary next year, so it's been around
for a long time and it's an amazing event. It
truly is a celebration of all things natural products and
(25:15):
CpG and retail. And again, Utopia Now is a much
more kind of curated, intimate event. There's a lot of
things about the layout of it that are very different
from Expo West. We wanted to be very intentional with
how we mapped out our show floor in order to
group companies and brands and products based on theme rather
(25:38):
than just category. So the show's laws. Anyone's been to
a trade show, it's very different, likely different from what
you've experienced. It's been fun to see on LinkedIn people
sharing like not your typical trade show, Not your typical
trade show. That's what we're hearing time and time again.
And one of those reasons is the format. We've organized
(25:58):
the show flow based on what we're calling neighborhoods, and
we have three neighborhoods at Utopia now. One is Thrive,
which is about the future of human health, the second
is Regenerate, which is about championing sustainability and businesses that
really want to have a positive environmental impact. And then Glow,
(26:19):
which is conscious beauty and holistic wellness. So by doing
that we're able to kind of bring communities together in
a different way and encourage discovery in a different way.
Then on the show floor, at the entrance, we had
something called the market, so that really imitates what you'd
see at a natural retail environment, So our retailers who
are on the show floor would be able to search
(26:40):
products and companies based on category when they first walk in,
and then on the show floor based on scheme. And
one final thing that made that show flow experience really
unique is that each of the neighborhoods have their own
content stages. So of course I'm a content person, I'm
passionate about that, and in order to have the the
most effective and beneficial experience, we believe that we have
(27:04):
to marry product discovery with education and content and experiences.
So by having the stages right there on the show floor,
and I know you were in them because I saw
you at some of the sessions. You would be discovering
a product and then pop over to a stage and
get to hear from the CEO of GNC, for example,
(27:24):
talking about the future of the dietary supplement category. So
it was really cool to be able to marry that
product discovery experience with content and programming on the show floor.
And then finally, I would say it's different because we're
able to take some of those experiences off the show
floor and host intimate dine a rounds or our Women
(27:46):
in CpG luncheon, which are all really unique and more
curated experiences that bring a smaller group of people together
to really dig into some of the industry issues. So
both events are really special. But I think the ability
to really cater to very early stage companies and make
sure that those those brands are connecting with the right
(28:07):
retailers and the right investors at a smaller scale is
something that makes Utopia Now really special.
Speaker 2 (28:15):
Yeah, it was. It was a great conference, and you
mentioned really there was some heavy hitters there you said,
the CEO of GNC, and I got to spend a
few minutes with him really getting these latest trends out
there and letting people know what's going on. And also,
you know you mentioned the market that was one of
my favorite places I every time I was hungry, I
went by there. There was lots of lots of lots
(28:37):
of great products to see and discuss. And you talked
a little bit about some of this the Women in
CpG launch. Can you explain a little bit more what
kind of content and activations there were at Utopia now?
Speaker 3 (28:50):
Yeah, so we picked things off on Wednesday, and this
is two wednesdays go down. But we had Women in
CpG Lunch, so that was really focused on celebrating women
in this industry and supporting them. We had dinners on
Thursday night that were based around the neighborhoods, and then
(29:12):
we had some nonprofit events which were really cool on
day one, and also an event at the Denver Botanic Gardens.
So we really made sure that we tapped into the
Denver community and brought some of those experiences to our attendees,
while also making sure that we were doing things that
were really kind of rooted in the mission of our
(29:33):
company and our events.
Speaker 2 (29:36):
Yeah, jesscict, I want to hit on this a little
bit more when we come back from break. But listeners,
we're about to pause for that quick break, But first
I want to ask you how often you actually tune
into what your body's telling you. Our telehealth service lets
you connect with a health professional right away, fast and
from your couch. Just visit doctor bob dot com and
start immediately. You're listening to the Doctor Bob Martin Show.
(30:04):
So your.
Speaker 4 (30:10):
Dad, I'm a bush of his number summoners, the one
never single ave im stoppable.
Speaker 2 (30:35):
Today, welcome back, Doctor Adam Brockman. Here in you're tuned
into the Doctor Bob Martin Show. If you are loving
our conversations, why not share the health wisdom. Tell a friend,
a family member, or a loved one to join us. Together,
we can build a community that's committed to a better living.
(30:55):
Remember doctor Bob and I are always here for your
health questions at at eight hundred six zero six eight
eight two two. And don't forget our entire podcast library
is waiting for you at doctor Bob dot com. You
can re listen to your favorite episodes, catch up on
past shows. Or discover new health breakthroughs anytime again, call
(31:16):
us at eight hundred six zero six eight A two
to two, or find us at doctor Bob dot com.
Now let's dive back into our conversation with Jessica, who's
the vice president of content in summits at New Hope.
And again you can if you're curious about what's going
on in the natural products industry, you can go to
new Hope dot com. That's n E Whope dot com.
(31:38):
All right, Jessica, this is what gets me excited. What
are some product trends you observed at Utopia?
Speaker 4 (31:44):
Now?
Speaker 2 (31:45):
What are some of your favorite products? Who who won
awards at Nutopia? Now?
Speaker 3 (31:50):
Oh yeah, this is one of my favorite topics too,
because not only is it fund and exciting to see
what's new and out there, but it also is really
where this consumer demand and then in an industry innovation
come together and it enables us to say, okay, where
is the package product industry going. What's going to really
(32:12):
gain continue to gain momentum with consumers? And you know,
we always try to look at trends that we believe
have longevity to them, So it's always really fun to
kind of get out that crystal ball and be able
to say, here's what we believe is the future. So
we thought a lot of great trends at Utopia. Now
I'm eager to hear what you saw as well. But
(32:32):
you know, we've been talking about protein, protein, protein everywhere
and that has not died down at all, and we're
just seeing so many different formats and delivery systems. It's
certainly tied to you know, glp ones and longevity. But
what I think is really interesting now is that we're
seeing a positioning that's less about strength, like physical strength
(32:54):
muscle building only, and more about how protein ties to
various other categories, whether at the mental health or women's health.
One of our keynotes, our other keynote outside of Michael
Costello of GNC, was doctor Gabrielle Lyon, and she really
talks about protein's connection to longevity and women's health in particular,
(33:14):
So I love that. And one great example is a
company that won our Conscious Beauty and Wellness pitch event,
which is Smearcase. So Smearcase is a protein packed ice
cream that's actually made out of cottage cheese and it's
infused with pollagen. So everyone's been talking about that product.
They really have their stuff together. I believe each of
(33:35):
their pines has forty grands of protein, so they're really
packing in the protein with a nice clean product that's
delicious and it's just a fun alternative to ice cream
that people can be getting those additional nutrients. We saw
protein and waters. We saw protein more traditional formats, so
protein was all over the place. I would say that
(33:57):
was a big one. We also thought a lot of
ferma products, so probiotics, prebiotics, gut health, and again these
categories that used to be focused on one thing like
gut health that you're now seeing Okay, well what does
that mean? What is nurturing a healthy gut really mean?
And tying it to all these other spaces and also
making it fun in terms of the product innovation. So
(34:20):
we saw some really great companies in that space. We
had a beverage called Good Dirt that we really loved
that had pre biotic their prebiotic mushroom sodas, so really
leaning into that prebiotic and fiber content in addition to
other products that had more of you know that probiotics focus.
(34:41):
So those are a couple of them. So many other
trends on the show floor that we're really really exciting.
But those were two that definitely stood out. And finally,
I love this continued movement towards more multicultural products, diverse
owned companies, and really bringing these you Nique flavor profiles
(35:01):
and heritage processing to the market. So global flavors were
alive and well, which we are always wanting to see
what's next in that space. Yeah.
Speaker 2 (35:14):
Yeah, there's a lot of great products out there. And
I tried. I tried my fair share. Definitely the smearcase again,
that was a frozen cottage cheese. I thought it tasted
just like ice cream without the sugar. It had protein
in it, just like you said. There was another it
was a pizza I tried that had protein in it.
I think per pizza. It had like fifty something grams
(35:34):
of protein.
Speaker 3 (35:35):
It was.
Speaker 2 (35:35):
It was outstanding tasted, it tasted just like almost like
a New York style pizza. And you know you made
mention of the mushrooms that's very very popular right now.
The fermented foods, the fermented drinks even all that's great,
And really I want you to touch more on the
women's health. That was a huge movement. We're going to
see lots of natural products in the women's health space.
Speaker 3 (35:58):
Yeah, there is so much happening in women's health around
hormonal health, around supporting strength and longevity for women. And
I think the big thing now that we're seeing, and
I know your show is all about science and the
science behind the category, and the biggest thing we want
to see more of and are starting to see movement
and is having products that are truly developed for the
(36:19):
unique needs of women, that are tested on women and
not just marketed to women. So I actually think there's
a big opportunity now in protein in particular to kind
of marry protein with some of these hormonal benefits and
really tailor them to the needs of women. So that's
huge right now and will continue to be a great
(36:41):
example of something that is certainly not just a trend
but elasting movement.
Speaker 2 (36:46):
Yeah, like the trends are very exciting. We're talking with
Jessica from Informa Markets in New Hope. If you were
going to be right back with her after the break.
You're listening to The Doctor Bob Martin Show. Welcome back,
(37:22):
doctor Adam Brockman here. As we return to the Doctor
Bob Martin Show, America's number one health talk radio program,
and well, my fellow health consumers, we've reached that bittersweet
moment where our time together, this hour winds down from
life changing natural products to the discussions about regenda farming
(37:42):
and ethical sourcing. Today proves something powerful. The natural products
movement isn't just growing, it's thriving, and it's because of
people like you. Let's take a quick victory lap around
today's highlights. We celebrated how this four hundred dollars, four
hundred billion dollar industry is forcing big food to clean
(38:02):
up its act because when Walmart starts expanding organic aisles,
you know we've shifted the paradigm. We geeked out over
the science showing organic diets they slash pesticide exposure by
ninety percent in just one week. That's not opinion, folks,
that's peer reviewed fact and your stories that's just the
(38:24):
chef's kiss. This is why we do what we do.
So keep calling us at eight hundred six zero six
eight eight two to two, or sending your health questions
or comments through our website at doctor Bob dot com
again eight hundred six zero six eight eight two to two,
or by visiting doctor bob dot com and Jessica from
Informa Markets and New Hope. Thanks for joining us and
(38:46):
recapping the newest trends in natural products in what you
saw from the summit at Utopia. Now, Jessica, what can
listeners expect to see over the next few months leading
up to Expo West in early twenty twenty six.
Speaker 3 (39:00):
Yeah, well, first of all, thank you so much for
having me, and I think listeners can really expect to
see the CpG industry, the consumer package good industry, continuing
to raise the bar to really listen, listen. I think
they're listening to what consumers want. They're more prepared than
ever to be asking, to be answering hard questions that
(39:22):
consumers are asking. And I think as we're seeing this
mainstreaming of natural products and of better for you products,
it's really important that consumers continue to push and that
the industry, the responsible package products industry, is saying we
are not only going to deliver the bare minimum of
healthier products. We are going to really invest in the
(39:45):
future of our environment, of communities, and of course of
human health. And so whether that be in the evolution
of categories such as you know, the animal products category
that's getting more responsible we're seeing the right is a
beef callo or discontinued investment in diverse founders and regenerate
(40:06):
to agriculture. Two more health focus trends like protein and
fermented products. Whatever it is that these companies are focused on,
they're going to continue to do it better. And so
I love that you have a passionate community of people
that are helping to drive this and I think your
(40:26):
listeners can expect to see better from CpG brands and
should continue to ask for that.
Speaker 2 (40:33):
Well, Jessica, thank you so much for joining us and
I hope to have you back very soon. And to
our incredible listeners who shared their stories or questions today,
thank you again. You're the real heroes, proving that health
isn't just about privilege, It's about choices. This is doctor
Adam Brockman signing off from the Doctor Bob Martin Show.
Welcome to the number one radio health talk show in America,
The Doctor Bob Martin Show. Doctor Martin is a chiropractic physician,
a board certified clinical nutritionist, and diplomat of the American
Academy of Anti Aging Medicine. The information presented on this
show is educational in nature. Please consult your personal healthcare
provider regarding health issues. You may have got a health
(00:33):
related problem or challenge, not feeling well, and you just
don't know where to turn or what to do. Doctor
Bob Martin is here for you and will do his
very best to answer your health question. The tone free
number to ask Doctor Martin a health question or to
make a health related comment is eight hundred six oh
six eighty eight twenty two. Eight hundred six oh six
(00:53):
eighty eight twenty two. That's eight hundred six zero six
eighty eight twenty two. It's the Doctor Martin Show.
Speaker 2 (01:02):
Hello, and welcome to the Doctor Bob Martin Show. I'm
doctor Adam Brockman, coming at you this hour to celebrate
something great and healthy, and that is the natural products
revolution that's shaking up the entire food landscape. Let me
hit you with some mind blowing numbers right now, the
natural products industry is booming at a staggering four hundred
(01:27):
billion globally. And friends, this isn't just some passing fad.
This is a full blown health renaissance. We're talking about
an industry that's growing faster than chia seeds in coconut water,
proving that people everywhere are waking up and saying yes
to cleaner, greener, in more ethical ways to nourish their bodies. Now,
(01:53):
I know what the haters say, Oh, it's just overpriced
kale in fancy packaging. But let me tell you why
they are dead wrong. This movement represents something powerful. It's
about taking back our health from a system that's been
content to keep us sick. Independent. Every time you choose
(02:17):
an organic apple over a pesticide laden one, every time
you pick a clean supplement over synthetic junk, you're casting
a vote for a better future for yourself, but also
for the next generation. In the innovations, they're absolutely incredible.
(02:40):
We've got things like regenda farms that are bringing dead
soil back to life while decreasing carbon, minority owned wellness brands,
creating jobs in underserved communities, in native owned companies, sharing
ancient superfoods with the world supplement companies. They're showing real
(03:05):
ingredients that you can trace back to the actual farm.
This isn't just shopping, this is activism with your wallet.
Before we get started, here's where I need you to
get involved today. Call us at eight hundred six zero
six eight eight two to two and tell me what
(03:29):
natural product changed your life. Was it that probiotic that
finally fixed your gut, a wellness blend that helped you
sleep call us at eight hundred six zero six eight
eight two to two. Or maybe it's that fair trade
coffee that includes electrolytes. I want your stories because this
(03:52):
revolution is powered by real people seeing real results. You
can also stop by our website at doctor bob dot
com and leave a question or comment. Again, head over
to doctor bob dot com spelling out the word doctor
docto r bob dot com, where you can also find
our entire podcast library in other health information all there
(04:17):
at doctor bob dot com or by calling eight hundred
six zero six eight eight two two. We're also going
to be joined in this hour in just a few
minutes by a special guest who is here to discuss
the latest trends in natural health products. Stick around the
entire hour. You're not going to want to miss some
great products you may see in your favorite health food
(04:39):
store very soon. Now, let's talk about the science backing
up this natural products movement. There's been a landmark twenty
twenty five study that showed organic diets reduced pesticide exposure
by ninety percent in just one week. And research proves
(04:59):
regenda arming produces crops with sixty percent more nutrients. And
the USDA just approved three hundred million in grants for
organic farmer training programs. This isn't just some hippie nonsense.
This is research based, future focused health optimization. And guess
(05:22):
what the big guys they are noticing When conventional food
giants like General Mills are buying up organic brands and
Walmart is expanding its natural product aisles, you know we're winning.
But here's my challenge to you, the listener. Don't just consume, participate,
(05:45):
and here's how you can support your local health food
store because those are the ones that are fighting Amazon daily.
You can also try one new clean product this week.
Maybe it's MCT oil in your coffee or magnesium spray
before bed, because friends, We're not just buying products. We're
(06:09):
building a movement, a movement where health isn't a privilege
but a way of life. With the support for change
that's coming all the way from the top levels of government,
you know, we are starting to ride the wave of
the greatest food revolution since someone first thought to put peanut,
butter and jelly together. Let's start with some more jaw
(06:34):
dropping stats that prove this isn't just some passing fad.
The organic food market is growing fast, from two hundred
and twenty one billion last year to a projected four
hundred and nineteen billion by twenty thirty. That means in
six short years, we'll be spending nearly double on organic avocados,
(06:56):
in grass fed beef, in almond milk than we do today.
Now here's where it gets really interesting. Millennials in gen zers.
They're the ones that are leading the charge. Like those
health conscious pied pipers, these young shoppers are just buying organic.
(07:17):
They're demanding full transparency about where their food comes from.
They want to know if their spinach was harvested ethically,
if the chickens they're eating lived happy lives, and whether
that natural label actually means anything, or it's just marketing fluff.
(07:37):
And get this, sixty percent of consumers now say they'll
pay more for foods that align with their values. That's right, folks.
We've reached a point where people care more about regenda
farming practices than they do about saving two dollars on cereal. Though,
(07:59):
let's be real, nobody's happy about paying ten dollars for
artists in granola, and with support, those prices are going
to get better too. So what is causing this shift
in or eating habits? First up, the pandemic was like
throwing gasoline on the health food fire. When COVID hit,
(08:21):
people suddenly realized that maybe those pop tarts they've been
living on since college, they weren't exactly immune system superheroes.
Sales of vitamin D supplements skyrocketed by four hundred percent,
and elderberry syrup flew off the shelves like it was
liquid gold, and suddenly everyone wanted to know how to
(08:42):
grow their own vegetables. Then there's technology, because these days,
even your refrigerator is smarter than your first computer. Apps
like you could let you scan a barcode and instantly
see if that healthy protein bar is actually hacked with
enough sugar to put that soda to shame that you're drinking.
(09:04):
There's healthy protein bars out there, and let's not forget
about the dirty little secret Big food doesn't want you
to know. Industrial agriculture is slowly killing our soil, which
means less nutritious food, which means we need to eat
more just to get the same vitamins our grandparents got
(09:25):
from a single tomato. So no wonder people are flocking
to Regenda farms faster than you can say, where did
that hairloom care it come from? Now, before you think
every product with a leafy green label is Mother Nature's
gift to humanity, I want to introduce you to everyone's
(09:47):
least favorite party guests. And that's greenwashing, that sneaky practice
where companies slap words like natural or farm fresh are
wholesome on products that are about as healthy as e
the actual packaging they come in. So if you want
to know about three red flags for that may the
(10:07):
one of them says made with organic ingredients. This could
mean as little as seventy percent organic content hiding alongside
some very non organic friends. You also want to look
for the label Natural flavors often code for we don't
want to list these weird chemicals, but trust us. And
then there's vague claims like farm fresh. Unless there's an
(10:28):
actual farm name listed, assume it may have came from
factory farm number forty seven that's next door to an
oil refinery. Just beware that big food corporations are looking
to jump on board to the wave and may do.
Many have good intentions, but still read the labels carefully. So, folks,
(10:48):
we're coming up on a break and when we return,
we're going to be greeted with our special guest, Jessica Rubino.
She's the vice president of Content and summits with inform
of markets. You're listening to the Doctor Bob Martin Show.
Speaker 3 (11:05):
And you said.
Speaker 4 (11:05):
Sunday out of you and the changes to them, like
you a guy.
Speaker 2 (11:14):
I to marvel, what's a gift? And you got in
turning to think about what you do with it? What
did you do with it?
Speaker 3 (11:25):
What did I do with it? What would I.
Speaker 1 (11:32):
Got?
Speaker 2 (11:34):
Welcome back. You're listening to the Doctor Bob Martin Show.
I'm doctor Adam Brockman, and we're all about smarter living
and thriving naturally and teaching you to become your own
best doctor most of the time. Remember, if you've got
questions about natural health, nutrition, or anything in between, our
toll free hotline is always open at eight hundred six
(11:57):
or oh six eight eight two to two. That's where
two lights physicians, doctor Bob and I are standing by
to help you unlock your best self. That's eight hundred
six zero six eight eight two to two. All right,
let's get back into it. And we've been talking about
the natural food revolution, and let me be perfectly clear,
the natural food movement isn't just a trend. It's a
(12:21):
necessary revolution in how we nourish ourselves, and we're also
protecting our planet. For too long, industrialized agriculture has prioritized
profit over people. They flood our food supply with synthetic additives,
pesticide laden produce in empty calories disguised as convenience. But
(12:44):
now consumers are waking up. They're realizing that every bite
is a choice between supporting regenda farms or factory farms,
between vibrant health and chronic disease, in between stewardship of
the earth in their own health. What excites me the
(13:05):
most isn't just the booming sales figures, though four hundred
billion by twenty thirty is nothing to scoff at. It's
the cultural shift Millennials in Gen Z they're not just
buying organic, they're demanding transparency. They want to know if
they're almonds were grown in California or if their chocolate
(13:26):
was harvested safely. This generation understands that voting with your
dollar isn't a metaphor. It's the most powerful tool we
have to reshape broken systems. But let's not sugarcoat the challenges.
Green Washing runs rapid with large corporations. They slap that
(13:47):
natural on products that are anything but. And the USDA
organic labels is a good start, but it's not the
end all, and it doesn't address deeper issues like soil degradation.
That's why I urge you, in also my patients for years,
to go beyond labels, shop local when possible, ask hard
(14:08):
questions to yourself about where you want your health to go,
in your family's health to go, and embrace simple truths
like eating real food. And I include real quality supplements
in this category. The future, it's health hopeful, from new
protein sources to AI power nutrition that's tailored to your microbiome.
(14:33):
We're on the cusp of a food renaissance, but technology
alone won't save us. We need policy changes, education in
grassroots pressure, and this seems to be happening. This ensures
this revolution benefits everyone, not just those who can afford
nine dollars almond butter. And this movement, it's not about perfection,
(14:55):
it's about progress. If we swap one processed meal for
a home cooked one this week, maybe try visiting a
farmer's market and shake the hand with the person that
grew your food. Take a step into a true health
food store like natural grocers or whole foods. These small
steps they create big shifts. And right now our plates
(15:17):
hold more power than ever before. And with that, I
want to bring in our special guest today. It's someone
who knows a thing or two about what's the latest
and natural products in what you may be able to
put on your plate very soon. Jessica Rubino. She's a
powerhouse in the natural product space, a visionary content strategist
(15:40):
and industry leader with over fifteen years of expertise that
shaped media events and consumer trends. As Vice president of
Content and Summits for inform of Markets, she doesn't just
follow the conversation. She's driving it, turning insights into action,
in ideas into industry shaping movement. At this helm of
(16:02):
content innovation, she leads cutting edge strategies that connect brands
and retailers in investors. From these high stake stummats summits
to digital campaigns that spark change. Jessica is an architect
behind the content that fuels the future of conscious consumerism.
And what better guests to reinforce what we have been
(16:23):
discussing this hour. With that said, Jessica, welcome to The
Doctor Bob Martin Show. How are you today?
Speaker 3 (16:30):
Oh, I'm doing well well, Thank you so much for
having me, and a great segment that was like so inspiring.
You did such a wonderful job of capturing all of
this momentum around clearly a powerful consumer movement. And then yeah,
I'm so excited to be here and talk about the
role that the natural products industry is playing in this
(16:51):
health revolution. So I'm doing great, I'm excited to be here.
Thank you so much for having me.
Speaker 2 (16:56):
Well great, Well, I love this movement and it's very
powerful and not only is going to shape how we
are eating, but it's also how our kids eat. In
our future generations. So just to see this that we're on,
this huge movement forward is very exciting. And I was
excited to join you in Denver a week or so
(17:16):
back and really see firsthand what the new, latest and
greatest is. And so for our listeners, I want you
to explain the conference out there. The summit out there
at Denver was called Utopian Now. What does that stand for?
Speaker 3 (17:33):
Yeah, Well, it was great seeing you and meeting you
out there, and it was a wonderful event. We're still
kind of riding that wave of all the great energy
and having this conscious products community come together at Utopia Now.
Utopia Now is New Hope Network, which is part of
Informa Markets. It is our newest event focus focused on
(17:54):
the natural, organic, and conscious CpG community. Some people may
be familiar with Natural Products Expo West, which is our
big trade show and conference that happens in the spring
in Anaheim that's in March, and Utopia Now is similar
in that it brings together this community that's focused on
bringing healthier products to consumers. It's different in that it
(18:18):
truly is this really intimate event. It's a smaller event
and it's really focused on relationship building because we believe
that the best way to scale this industry is to
start one relationship at a time, and so we foster
those at Utopia Now. It's where new innovative ideas come
to life, where new products are entering mark the market.
(18:41):
We're really focused on early stage innovation at Utopia Now
and at New Hope Network. Our role is to make
sure that we're fostering a really robust and successful natural
products ecosystem, and in order to do that, we have
to make sure that we're nurturing really early stage companies
in early stage ideas in the best and most responsible
(19:02):
way that we can. I loved how you talked about,
you know, both the opportunities and the challenges facing the
natural products industry, and I think Utopia Now is the
perfect place to dig into all of those things and
really ensure that we have a strong foundation into the future.
Speaker 2 (19:19):
Yeah, there was a lot of buzz there, which was
very great to see. Now for our listeners that are
hearing the term CpG for the first time, what does
that stand for?
Speaker 3 (19:30):
Oh, I'm glad you asked that. We always joke. We're
like we just throw around acronyms like there's those of
our it's consumer packaged good, So it's really any product
that you would be purchasing at like you said, go
to Whole Foods, go to a natural growsers. It's any
product that you would be purchasing and using in your
day to day life. And for us, we really define
(19:51):
that as natural and organic food and beverages, dietary supplements,
and personal care and wellness products.
Speaker 2 (19:59):
Yeah, that is a good thing to explain because it
does it. It fits a lot of different things. Any
anything from supplements to those things that they might find
in the refrigerated section, protein powders, anything that has a
package that we are consuming. That's what that CpG stands for.
And Jessica, we're coming up on a break and we're
(20:20):
going to get into this more after the break in friends,
so don't go too far before we pause. Here's an
action plan for you to follow us on Instagram, Facebook
x or your favorite social media channel. You can even
look for our YouTube channel for health fat hacks that
you don't want to miss. And if you've got a
burning health question right now, grab the phone and give
(20:41):
us a call at eight hundred six zero six eight
eight two to two. The lines are open twenty four
to seven. That's eight hundred six zero six eight eight
two to two. We'll be back in just a moment
with more ways to change your health. You're listening to
the Doctor Bob Martin Show, and I'm doctor Adam Brockman.
Stay tuned.
Speaker 3 (21:02):
Are you waiting for the writing excuse?
Speaker 2 (21:05):
Are you waiting for your signing shoes?
Speaker 4 (21:09):
While you waiting?
Speaker 1 (21:10):
Tames study.
Speaker 4 (21:23):
Fine money.
Speaker 2 (21:30):
And welcome back doctor Adam Brockman here, and you're tuned
into the Doctor Bob Martin Show, America's number one health
talk radio program. As we navigate today's health conversation together,
I want to remind you about our incredible listener resources,
one being our email question health form. If you've got
a health question or topic you'd love us to explore,
(21:52):
just visit doctor Bob dot com and submit your question
through are easy to use form that's doctor Bob dot
com spelling out the word dot doct r Bob dot
com where doctor Bob and I are standing by to
provide personalized answers to your health concerns. And remember, for
those of you, you can always reach us at our
toll free hotline at eight hundred six zero six eight
(22:14):
a two to two. That's eight hundred six zero six
eight a two to two. Don't hesitate. Your health journey
matters to us, and we're here to help you every
step of the way. All right, We've been talking with Jessica,
who is the head of content and summits for New Hope.
If you want to if you're curious of what New
Hope does, you can go to their website at new
(22:34):
Hope dot com. And Jessica, we're we're right in the
middle of this. I want to know why did Informa
choose Denver to host Nutopia?
Speaker 3 (22:45):
Now, well, it's where I live, so of course we're
gonna we have to bring the show to me. Right
Aside from that, we actually New Hope is based in Boulder, Colorado,
and most importantly Denver and Colorado is just such a
hub for the natural products industry. So many of the
early natural products pioneers started in Boulder. Companies that people
(23:09):
are likely familiar with celestial season eggs, for example, Horizon.
So there's all these companies that were founded here, as
well as a range of natural products retailers. So it
was just a natural fit to bring the event to Denver.
It's also a really dynamic, vibrant city. There's a great
food culture, a great farm to table food scene. The
(23:31):
convention center is gorgeous, So there were so many things
that came together that really made it the perfect place.
But if you think about communities that really kind of
embody the values and the future of natural products, I
think it very much is in here in Colorado. So
it was exciting for us to be able to introduce
a show that was based right there in our home state.
(23:54):
So it proved to be a really perfect place to
launch Utopia Now.
Speaker 2 (23:59):
Yeah, I agree with you on that. Denver is a great,
great city. Colorad is a great state for natural health
and progression with this. And one of my favorite stores
is based out of Denver, and that's Natural Grossers. And
also Denver is going to be the site for next
year's Nutopia Now conference. Is that correct?
Speaker 3 (24:19):
Yeah, we'll be back in Denver next year. We're really excited.
So that'll be our third year, and again, it just
made a ton of sense in twenty twenty six. It
will be August nineteenth through the twenty first, and we
really are just starting to build this really great community
of people that are excited to come back and be
a part of the event again in Denver next year.
(24:40):
So yeah, year three will be back here in Denver.
Speaker 2 (24:44):
So you mentioned Natural Products Expo West and you how
does that differ from Utopia Now.
Speaker 3 (24:54):
Yeah, well, there are quite a few differences. I mean,
first and foremost the size. Expo West is a very
very large event. It's actually going to also be celebrating
its forty fifth anniversary next year, so it's been around
for a long time and it's an amazing event. It
truly is a celebration of all things natural products and
(25:15):
CpG and retail. And again, Utopia Now is a much
more kind of curated, intimate event. There's a lot of
things about the layout of it that are very different
from Expo West. We wanted to be very intentional with
how we mapped out our show floor in order to
group companies and brands and products based on theme rather
(25:38):
than just category. So the show's laws. Anyone's been to
a trade show, it's very different, likely different from what
you've experienced. It's been fun to see on LinkedIn people
sharing like not your typical trade show, Not your typical
trade show. That's what we're hearing time and time again.
And one of those reasons is the format. We've organized
(25:58):
the show flow based on what we're calling neighborhoods, and
we have three neighborhoods at Utopia now. One is Thrive,
which is about the future of human health, the second
is Regenerate, which is about championing sustainability and businesses that
really want to have a positive environmental impact. And then Glow,
(26:19):
which is conscious beauty and holistic wellness. So by doing
that we're able to kind of bring communities together in
a different way and encourage discovery in a different way.
Then on the show floor, at the entrance, we had
something called the market, so that really imitates what you'd
see at a natural retail environment, So our retailers who
are on the show floor would be able to search
(26:40):
products and companies based on category when they first walk in,
and then on the show floor based on scheme. And
one final thing that made that show flow experience really
unique is that each of the neighborhoods have their own
content stages. So of course I'm a content person, I'm
passionate about that, and in order to have the the
most effective and beneficial experience, we believe that we have
(27:04):
to marry product discovery with education and content and experiences.
So by having the stages right there on the show floor,
and I know you were in them because I saw
you at some of the sessions. You would be discovering
a product and then pop over to a stage and
get to hear from the CEO of GNC, for example,
(27:24):
talking about the future of the dietary supplement category. So
it was really cool to be able to marry that
product discovery experience with content and programming on the show floor.
And then finally, I would say it's different because we're
able to take some of those experiences off the show
floor and host intimate dine a rounds or our Women
(27:46):
in CpG luncheon, which are all really unique and more
curated experiences that bring a smaller group of people together
to really dig into some of the industry issues. So
both events are really special. But I think the ability
to really cater to very early stage companies and make
sure that those those brands are connecting with the right
(28:07):
retailers and the right investors at a smaller scale is
something that makes Utopia Now really special.
Speaker 2 (28:15):
Yeah, it was. It was a great conference, and you
mentioned really there was some heavy hitters there you said,
the CEO of GNC, and I got to spend a
few minutes with him really getting these latest trends out
there and letting people know what's going on. And also,
you know you mentioned the market that was one of
my favorite places I every time I was hungry, I
went by there. There was lots of lots of lots
(28:37):
of great products to see and discuss. And you talked
a little bit about some of this the Women in
CpG launch. Can you explain a little bit more what
kind of content and activations there were at Utopia now?
Speaker 3 (28:50):
Yeah, so we picked things off on Wednesday, and this
is two wednesdays go down. But we had Women in
CpG Lunch, so that was really focused on celebrating women
in this industry and supporting them. We had dinners on
Thursday night that were based around the neighborhoods, and then
(29:12):
we had some nonprofit events which were really cool on
day one, and also an event at the Denver Botanic Gardens.
So we really made sure that we tapped into the
Denver community and brought some of those experiences to our attendees,
while also making sure that we were doing things that
were really kind of rooted in the mission of our
(29:33):
company and our events.
Speaker 2 (29:36):
Yeah, jesscict, I want to hit on this a little
bit more when we come back from break. But listeners,
we're about to pause for that quick break, But first
I want to ask you how often you actually tune
into what your body's telling you. Our telehealth service lets
you connect with a health professional right away, fast and
from your couch. Just visit doctor bob dot com and
start immediately. You're listening to the Doctor Bob Martin Show.
(30:04):
So your.
Speaker 4 (30:10):
Dad, I'm a bush of his number summoners, the one
never single ave im stoppable.
Speaker 2 (30:35):
Today, welcome back, Doctor Adam Brockman. Here in you're tuned
into the Doctor Bob Martin Show. If you are loving
our conversations, why not share the health wisdom. Tell a friend,
a family member, or a loved one to join us. Together,
we can build a community that's committed to a better living.
(30:55):
Remember doctor Bob and I are always here for your
health questions at at eight hundred six zero six eight
eight two two. And don't forget our entire podcast library
is waiting for you at doctor Bob dot com. You
can re listen to your favorite episodes, catch up on
past shows. Or discover new health breakthroughs anytime again, call
(31:16):
us at eight hundred six zero six eight A two
to two, or find us at doctor Bob dot com.
Now let's dive back into our conversation with Jessica, who's
the vice president of content in summits at New Hope.
And again you can if you're curious about what's going
on in the natural products industry, you can go to
new Hope dot com. That's n E Whope dot com.
(31:38):
All right, Jessica, this is what gets me excited. What
are some product trends you observed at Utopia?
Speaker 4 (31:44):
Now?
Speaker 2 (31:45):
What are some of your favorite products? Who who won
awards at Nutopia? Now?
Speaker 3 (31:50):
Oh yeah, this is one of my favorite topics too,
because not only is it fund and exciting to see
what's new and out there, but it also is really
where this consumer demand and then in an industry innovation
come together and it enables us to say, okay, where
is the package product industry going. What's going to really
(32:12):
gain continue to gain momentum with consumers? And you know,
we always try to look at trends that we believe
have longevity to them, So it's always really fun to
kind of get out that crystal ball and be able
to say, here's what we believe is the future. So
we thought a lot of great trends at Utopia. Now
I'm eager to hear what you saw as well. But
(32:32):
you know, we've been talking about protein, protein, protein everywhere
and that has not died down at all, and we're
just seeing so many different formats and delivery systems. It's
certainly tied to you know, glp ones and longevity. But
what I think is really interesting now is that we're
seeing a positioning that's less about strength, like physical strength
(32:54):
muscle building only, and more about how protein ties to
various other categories, whether at the mental health or women's health.
One of our keynotes, our other keynote outside of Michael
Costello of GNC, was doctor Gabrielle Lyon, and she really
talks about protein's connection to longevity and women's health in particular,
(33:14):
So I love that. And one great example is a
company that won our Conscious Beauty and Wellness pitch event,
which is Smearcase. So Smearcase is a protein packed ice
cream that's actually made out of cottage cheese and it's
infused with pollagen. So everyone's been talking about that product.
They really have their stuff together. I believe each of
(33:35):
their pines has forty grands of protein, so they're really
packing in the protein with a nice clean product that's
delicious and it's just a fun alternative to ice cream
that people can be getting those additional nutrients. We saw
protein and waters. We saw protein more traditional formats, so
protein was all over the place. I would say that
(33:57):
was a big one. We also thought a lot of
ferma products, so probiotics, prebiotics, gut health, and again these
categories that used to be focused on one thing like
gut health that you're now seeing Okay, well what does
that mean? What is nurturing a healthy gut really mean?
And tying it to all these other spaces and also
making it fun in terms of the product innovation. So
(34:20):
we saw some really great companies in that space. We
had a beverage called Good Dirt that we really loved
that had pre biotic their prebiotic mushroom sodas, so really
leaning into that prebiotic and fiber content in addition to
other products that had more of you know that probiotics focus.
(34:41):
So those are a couple of them. So many other
trends on the show floor that we're really really exciting.
But those were two that definitely stood out. And finally,
I love this continued movement towards more multicultural products, diverse
owned companies, and really bringing these you Nique flavor profiles
(35:01):
and heritage processing to the market. So global flavors were
alive and well, which we are always wanting to see
what's next in that space. Yeah.
Speaker 2 (35:14):
Yeah, there's a lot of great products out there. And
I tried. I tried my fair share. Definitely the smearcase again,
that was a frozen cottage cheese. I thought it tasted
just like ice cream without the sugar. It had protein
in it, just like you said. There was another it
was a pizza I tried that had protein in it.
I think per pizza. It had like fifty something grams
(35:34):
of protein.
Speaker 3 (35:35):
It was.
Speaker 2 (35:35):
It was outstanding tasted, it tasted just like almost like
a New York style pizza. And you know you made
mention of the mushrooms that's very very popular right now.
The fermented foods, the fermented drinks even all that's great,
And really I want you to touch more on the
women's health. That was a huge movement. We're going to
see lots of natural products in the women's health space.
Speaker 3 (35:58):
Yeah, there is so much happening in women's health around
hormonal health, around supporting strength and longevity for women. And
I think the big thing now that we're seeing, and
I know your show is all about science and the
science behind the category, and the biggest thing we want
to see more of and are starting to see movement
and is having products that are truly developed for the
(36:19):
unique needs of women, that are tested on women and
not just marketed to women. So I actually think there's
a big opportunity now in protein in particular to kind
of marry protein with some of these hormonal benefits and
really tailor them to the needs of women. So that's
huge right now and will continue to be a great
(36:41):
example of something that is certainly not just a trend
but elasting movement.
Speaker 2 (36:46):
Yeah, like the trends are very exciting. We're talking with
Jessica from Informa Markets in New Hope. If you were
going to be right back with her after the break.
You're listening to The Doctor Bob Martin Show. Welcome back,
(37:22):
doctor Adam Brockman here. As we return to the Doctor
Bob Martin Show, America's number one health talk radio program,
and well, my fellow health consumers, we've reached that bittersweet
moment where our time together, this hour winds down from
life changing natural products to the discussions about regenda farming
(37:42):
and ethical sourcing. Today proves something powerful. The natural products
movement isn't just growing, it's thriving, and it's because of
people like you. Let's take a quick victory lap around
today's highlights. We celebrated how this four hundred dollars, four
hundred billion dollar industry is forcing big food to clean
(38:02):
up its act because when Walmart starts expanding organic aisles,
you know we've shifted the paradigm. We geeked out over
the science showing organic diets they slash pesticide exposure by
ninety percent in just one week. That's not opinion, folks,
that's peer reviewed fact and your stories that's just the
(38:24):
chef's kiss. This is why we do what we do.
So keep calling us at eight hundred six zero six
eight eight two to two, or sending your health questions
or comments through our website at doctor Bob dot com
again eight hundred six zero six eight eight two to two,
or by visiting doctor bob dot com and Jessica from
Informa Markets and New Hope. Thanks for joining us and
(38:46):
recapping the newest trends in natural products in what you
saw from the summit at Utopia. Now, Jessica, what can
listeners expect to see over the next few months leading
up to Expo West in early twenty twenty six.
Speaker 3 (39:00):
Yeah, well, first of all, thank you so much for
having me, and I think listeners can really expect to
see the CpG industry, the consumer package good industry, continuing
to raise the bar to really listen, listen. I think
they're listening to what consumers want. They're more prepared than
ever to be asking, to be answering hard questions that
(39:22):
consumers are asking. And I think as we're seeing this
mainstreaming of natural products and of better for you products,
it's really important that consumers continue to push and that
the industry, the responsible package products industry, is saying we
are not only going to deliver the bare minimum of
healthier products. We are going to really invest in the
(39:45):
future of our environment, of communities, and of course of
human health. And so whether that be in the evolution
of categories such as you know, the animal products category
that's getting more responsible we're seeing the right is a
beef callo or discontinued investment in diverse founders and regenerate
(40:06):
to agriculture. Two more health focus trends like protein and
fermented products. Whatever it is that these companies are focused on,
they're going to continue to do it better. And so
I love that you have a passionate community of people
that are helping to drive this and I think your
(40:26):
listeners can expect to see better from CpG brands and
should continue to ask for that.
Speaker 2 (40:33):
Well, Jessica, thank you so much for joining us and
I hope to have you back very soon. And to
our incredible listeners who shared their stories or questions today,
thank you again. You're the real heroes, proving that health
isn't just about privilege, It's about choices. This is doctor
Adam Brockman signing off from the Doctor Bob Martin Show.
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