A inicios de los 80´s, el rey de los juegos de consola era Space Invaders (los famosos "Marcianitos"). La gente se preguntaba: ¿Cuáles serán los próximos vídeo juegos? ¿Lograrán los desarrolladores crear algo realmente sorprendente?
Este entorno nos permite preguntarnos: ¿Qué es lo que debería hacer el diseñador de nuevos productos para lograr sorprender a los clientes?
Esta es la historia de Pac-Man. La historia sobre la creación de algo realmente sorprendente, que sobresale entre la multitud de propuestas de productos "nuevos" que no logran realmente enganchar a los exigentes clientes.
El episodio 37, es perfecto para todos aquellos que necesitan crear nuevos conceptos, productos, acciones, relaciones, caminos...
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