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April 5, 2020 11 mins
Uno de los grandes desafíos de la innovación consiste en tratar de encontrar nuevas ideas, nuevos caminos, nuevas soluciones, pensando desde la experiencia previa y el marco de referencia actual. En otras palabras, es muy difícil generar ideas realmente nuevas cuando uno usa el modo de pensar que siempre usa. Es como tratar de evaluar un vestido nuevo sin tener un espejo a mano. Se requiere una visión desde fuera, para encontrar caminos que quizá se estén pasando por alto. En esta entrega de El podcast de la innovación, Edgar Guillermo Solano presenta el juego "Como si fuera". Una herramienta que aprovecha la capacidad que tiene el cerebro para asumir roles distintos al convencional, mientras juega. Este proceso le permite al cerebro generar ideas que no están limitadas por el marco de pensamiento y experiencia cotidiano. Nuevamente los juegos vienen a ayudar a los innovadores. www.jugarparainnovar.com www.wakeupbrain.com
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