Reinventing the Wheel

In an era of transition, companies must change. People must change. McLaughlin was a rare breed of company: one that faced radical disruption in its industry and, instead of denying it, embraced it — to great success. The industry was carriage making, and McLaughlin was at the top of that game. But when the automobile started gaining in popularity, one of the sons in this family company knew they needed to change lanes. The carriage-maker became automaker and, ultimately, General Motors Canada. This is the ultimate story of a corporate pivot and adaptation to new realities. To see the art for this story, visit energyphile.org/reinventing.