Riepilogo i punti salienti di quanto ascolterai:
- Lo storytelling è il raccontare le storie, o meglio l’utilizzo delle storie allo scopo di diffondere principi e valori.
- Nel marketing, sapersi raccontare offre l’opportunità di trasmettere l’identità della propria impresa.
- La vita delle piccole imprese e dei professionisti offre materiale narrativo autentico e straordinario.
Farò inoltre cenno a due metodi: Cinque Vasi per la scrittura, SIEPE per la creazione e l’organizzazione dei contenuti narrativi. Due metodi differenti che sono solito portare nelle aule di formazione aziendale con lo scopo di imprimere il giusto atteggiamento mentale con cui affrontare la narrazione dell’impresa sul web.
-----------------------------
Il metodo SIEPE
https://plumer.it/storytelling-aziendale-metodo-siepe/
Il metodo dei Cinque Vasi
https://plumer.it/metodo-cinque-vasi/
Videocorso Storytelling | Metodi per professionisti e piccole imprese
https://www.plumer.it/videocorso-storytelling/
Club Raccontare le imprese
https://www.plumer.it/club-raccontare-le-imprese/
Fulvio Julita - Bio
https://www.linkedin.com/in/fulviojulita/
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