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November 14, 2023 17 mins
Como trazer de volta para a cadeia produtiva o excedente do produto ou as embalagens descartadas pelo consumidor? E quando esse produto é tinta, quais são as dificuldades dessa operação? O diretor de marketing da Suvinil, Renato Firmiano, líder no segmento premium de tintas no país, conta nesse episódio de ESG de A a Z como a empresa topou o desafio de criar um programa de logística reversa para aproveitar sobras de pinturas.
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