Marika shares how PINC was born to accelerate core innovation and deliver long-term impact across health, sustainability, and food security. She explains why PINC goes earlier than most CVCs and how they leverage Paulig’s R&D and cultural DNA to validate, support, and scale startups. Marika also offers candid reflections on governance structures, founder dynamics, and how her journey through burnout shaped her values as an investor.Here’s what’s covered:
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- 27:03 Misconceptions About CVCs
- 28:49 Flexibility and Patience in CVC Investments
- 31:29 The Importance of Founder-Friendly A
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