April 2, 2025 • 38 mins
Seth Spears is an adventure-loving father, entrepreneur, business connector, brand builder, product designer, podcaster, business strategist, and angel investor passionate about the great outdoors, world travel, live music, biohacking, sports, deep conversations, and constant self-improvement. Seth is a visionary business strategist for conscious, purpose driven entrepreneurs who value mission over margin and purpose over profit. He is a trusted investor and advisor for some of the most successful health and wellness companies in the world. Seth is the Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand of all-natural oral, hair, and skincare products that work better than conventional (and often toxic!) alternatives. He is the founder of Rewild Gear, a mission driven outdoor equipment company he started with his three brothers with the vision of encouraging men to spend more time in the wilderness through the design and creation of top-quality knives, fire starters, and cookware while promoting conservation, sustainable product use, and ethical business practices. He is the legacy Co-Founder of WellnessMama.com, the most prominent natural living blog and podcast for women and moms worldwide.
James Lott Jr has a chat with him!
James Lott Jr has a chat with him!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
This show is called Extra Connections, And what I love
is that I get to connect with all people with
all walks of life. And this person is kind of
in a sense like I am. He's a multi hyphen it.
He does many different things. I love meeting other people
who are like me, who are overachievers and have success.
I love that. I you know, when I read bios,
(00:23):
I'm not actually gonna read it backwards, Like, how are
you gonna do that? James, I'm gonna read the backwards,
So I'm gonna start from the bottom of his bio.
I go way up because I have a connection to
the bottom of his of his biose are got's switch
things up? So he says he was a devoted father
and out an avid adult doorsman, hunter, skier, water stuff.
(00:45):
But this is the part that got me so much.
He is a Cincinnati Reds baseball fan, a sin same
Bengos football fan, at a Kentucky basketball fan. And I
to tell you something. So I've spent many years flying
into I call Sentucky Airport. So if you fly into Cincinnati,
you have to go into northern Kentucky righting each other.
(01:06):
I've been to Bengals games many times, what's the tornado?
That was like fun, cool and so, and I love
Skyline Chili. I'm still trying to get Skyline Chili to
sponsor my show, Come on Skyline on Skyline he was
about he was about Skyline Chili. So I'm starting from
the bottom there, but you know, but then you go
back to the top. Yeah, he's he has so many
different companies that he's running right now. It's in charge
(01:29):
of and and including. He is a founder and chief
missionary officer of Wellness about what that is. He's a
founder of rewild gear, and he's the legacy co founder
of wellness Mama dot com. So he's he's all about
health and wellness, you know, and I trying to get
his pictures. He has a great smile too. Help me
welcome Seth Spears. Thanks James, that's your interest. You got
(01:53):
a great smile. We don't say enough.
Speaker 2 (01:57):
It's an underrated characteristic.
Speaker 1 (01:58):
I think so well. Seriously, a smile can either get
you into places we'll talk to you feel comfortable seriously,
and it's one of those things. It's a smart you know.
Speaker 2 (02:10):
Definitely agree.
Speaker 1 (02:11):
I wanted side of the If we're getting to the serious stuff,
I'm a huge skyl I really am a huge Skyline
Chili fana, and so everybody likes it out here. People
try to like, it's not what you think it's. It's
more of a st thing. For me. I brought it
to California, Seth I single handley brought it here and
Amazon Fresh stores carry it because of me.
Speaker 2 (02:31):
Amazing, because I kept ordering it.
Speaker 1 (02:33):
So much online. The manager the one was like, you're
the guy with the skew, and you you create the
skew to keep creating it. So when I go into
the brook and Mortar stores wherever I go, I could
buy my Skyline.
Speaker 2 (02:45):
Chili amazing, So thank you. So I actually prefer gold
Star to Skyline.
Speaker 1 (02:51):
I know god Star, I've had that too. I know
ghost m good stuff like both. But people don't realize
it's not the kind chili you think people think it
is out here. It's a different It's.
Speaker 2 (03:01):
More of a sati chili. Yep.
Speaker 1 (03:03):
It is has a little cinnamon in it. Yeah, I
had toss the other day, so that's interesting.
Speaker 2 (03:10):
Yeah, but a lot of people don't know Cincinnati chili.
It has Greek origins, it is, and like a lot
of people, they think of chili is like a Texas
thing or something. But Cincinnati style is quite different and
I love it.
Speaker 1 (03:23):
I do. My ex was Greek, so I had thirteen
years of Greek. Okay, the words everything I know he
sounds with that a trying to get it and the
old ladies would knock me out every time. I know,
Greek stuff I need, That's what anybody. So when I
when I took that person to Cincinnati, like, oh, I know,
my my grandma made this kind of so that's when
(03:45):
I was like Greek origins I had. Yeah, so I
didn't know that. First of all, congratulations all your success.
Speaker 2 (03:52):
Thank you.
Speaker 1 (03:53):
I mean, you have certain things. So folks at home
it was kind of to send me products and I'm
unfortunately I can't show you my background a little crazy,
but he give me a little packet and I'm gona try
to show you some of the stuff. I'm gonna tell
Seth first a couple of things that I really enjoyed.
I've been using. I've been bad. I've been kind of
going back and forth. I love the sentiment toothpaste, like
(04:16):
the Freshman one too. Oh yeah, I like both of these,
so I've been using them both back to back and
I gave my daughter the charcoal one, and she loves
them using that one. And then you help solve a
problem for me. I, for some reason, under my arms
are very sensitive. It's always been nowhere else ever else
is hard. I don't my arm, so there are a
(04:37):
lot of the odorance. I can't use this one. I can.
This mineral deodorant is alloyed driftwood, aluminum free. I can
use it. Great, So send me more this GA, but seriously,
this like it's I don't. I don't have any rashes
or itchiness. And I was like, oh, like okay, and
it smells good. It's good.
Speaker 2 (04:58):
Yes, it does, and keeps you smelling good all day.
Speaker 1 (05:00):
It does. And now I got a lot of hair
ony fear. It's all hidden right now because it's not done.
But he also has a shampoo and a conditioner and
I and I have been using these and it does work.
It makes your hair feel little tingly like it's like
it's like it's working. Like I putted it. I have
(05:21):
a lot of thick hare and so I putted. I
was like, oh, it felt like it was doing something.
I pushed. I pushed shampoos kids in my hair where
I'm like, okay, it's in there. It's like it's just
covering and coating your hair, do anything. But I use
this with my my after products. I use these with
my after products on my own stuff, and we're trying.
So that's why I tell people this is coconut and citrus,
(05:43):
which I never I wrote those two together, and I
was like, okay, yep, Like so I just want to
tell you just off the bat, these are products that
I like. Right, the first question is, you're in the
industry that's saturated, but ten hundred million thousand people thinking
they got the best products on earth when it comes
to oral care, health, hair care, all that stuff. What
(06:09):
how did you overcome that to go into this kind
of business.
Speaker 2 (06:14):
Great question. You know, I've been in the health of
wena space for many, many years. In my buio that
you read earlier, I was the co founder of Wellnessmama
dot com, which is a very popular blog, website, podcast
in the health of wellness space, and so we had
built an audience there, a very large audience of moms
that were very ravenous about healthy products. They only want
(06:36):
the best products that they have for their family because
you know, like moms they're the keepers of health. They're
the keepers of a lot of things in deion, the wallet,
the pocket book, you know, all of that, and so
they make those buying decisions. And we had tutorials on
how to make your own personal care products, and the
audience really liked those products, but they got tired of
making them. So when you hear the same requests over
(06:58):
and over, will you just make these inside them? Then
you kind of realize that, hey, there might be something
to this. So it's just one thing led to another
and just realize that there's an opportunity here and let's
go for it. So a company in twenty twenty.
Speaker 1 (07:14):
So basically what you're saying is you built an audience
from scratch. It was grassroots. You listen to them, and
that's why you're in the business very much.
Speaker 2 (07:25):
So you know, there's other businesses that I've been involved
with where I was just trying to scratch my own
itche or I thought that there was a need in
the industry, but had not built an audience first, and
that has been a much larger struggle than build an
audience and then sell them something, because they're going to
tell you what they want as opposed to you try
to tell them what you think they want. Although Apple's
done a pretty good job over the years of telling
(07:47):
people what they want even though they don't know it.
But they're kind of an anomaly and quite a bit
bigger and already have an audience as well too.
Speaker 1 (07:54):
Yeah. No, and that's a good point. And I have
all my Apple products, so they got I mean, well,
I went to one of the first computer camps in
nineteen eighty three. I was fourteen, and they made me
a lifer. So I just have always Wow.
Speaker 2 (08:09):
So you've been an Apple guy for a many many years.
Speaker 1 (08:11):
Yeah, a few years. I mean I'm only twenty. I'm
only twenty five. Yes, but no, but your your point is,
I say, I say this all the time. Is in
my business of media and stuff, they go, why are
you successful? Say like you listen to the people. It's
something to me. You listen to the people, and that's
(08:33):
too well seeing work vibments, I'm saying on some level,
they were saying, you could have been like, no, we're
gonna you just you make it yourself. We're not going
to go into you could be easy, like I don't
going to have space, but you were like they're all
saying this, so you heard them.
Speaker 2 (08:48):
Yeah. I think the biggest differentiator though, because there is
so much competition, is just trying to create the best
quality pot products possible using the highest quality ingredients. You know,
we so well mess. We're a BCorp certified brand of
all natural personal care products and primarily in the oral
care space, and so everything that we do, all the
products that we create, we use the highest A little
(09:11):
of that tongue twister, We use the highest ingredients that
we possibly can. Everything is non toxic, all natural, and
we try to use everything that is just completely healthy
and beneficial for you. Because what you're putting on your body,
you're putting in your body, what you're putting in your mouth,
all health starts in the mouth. So the toothpaste that
you're using, all these products, they better be good for you.
(09:32):
Otherwise you're adversely affecting your entire system and you're increasing
your toxic load, and that's what leads to sickness and
all the health issues we're experiencing today.
Speaker 1 (09:40):
Was that the hardest part then? Though? We might say,
you know, starting a business always you know it's a journey,
But what's the hardest part going Okay, I want the
best stuff. I want to make sure it's all good. Like,
was that nerve wracking? Was that hard?
Speaker 2 (09:54):
You know? So the formulation process it can be challenging, yes,
but because we had already created did products like in
the kitchen and figured out how to make them from scratch,
so that wasn't as hard as someone that didn't have
a background in it, that wasn't wasn't doing that already.
But then once you're going commercial and not just making
it at home, you know, you're creating making toothpaste in
(10:15):
a jar, you know, like a little mason jar and
you know, dimming your toothbrush in and brushing your teeth
that been in the bathroom. It's a little different when
you're going commercial and it has to have shelf life
and stability and in a tube that's squeezable and things
like that. And that's why when when we took it
to market, we worked with a co manufacturer who has formulators,
like professional formulators on staff and they go over all
(10:38):
of this with us to make sure that it actually
is it'll work, it's efficacious, and it's not gonna there's
no not gonna be any stability issues. Uh, and so
all those things that can come up. So it's a process,
but you know, there's a lot of people in the
industry that can help quite a bit when you're going
into it.
Speaker 1 (10:55):
I like the packaging. Thank you, it's uh, it's it's
I say, I say, and with the biggest respect, it's
nice and simple, it's sleek, and to me, it's also unisex.
Speaker 2 (11:10):
Yeah. You know, our goal was we weren't trying to
make it for men, for women, for children. It's for
families because you know, healthy products. Everybody needs that. And
not to say that we won't pivot down the road
or we won't tweak it and improve, because I think
from a branding perspective, you're always making changes and doing
things just to hit the largest audience you can, or
that particular audience who you're going for. But primarily we're
(11:32):
designed for families because everyone needs healthy products.
Speaker 1 (11:36):
Yes, they do. You say you started twenty twenty, correct, Okay,
so we're talking. We're talking twenty twenty as in pandemic,
twenty twenty, as.
Speaker 2 (11:45):
In less as in we launched January sixth of twenty twenty,
so just you know, a couple of months before the
world just blew up.
Speaker 1 (11:55):
Yes, I started this version of my business, as you said,
we always evolved in May March twenty twenty, so I
basically the same thing and said, So I'm gonna ask you, though, Ben,
because you I think on some low because you are
a shipping out product, I guess I kind of ordering product.
They must have been pretty well then, must have been
fine for you guys, or was it tough in the
(12:16):
beginning or how was it?
Speaker 2 (12:18):
So it's hard for me to answer that question because
I don't have any comparison since we launched right around covid,
you know, just like a couple of months before, and
so we were launching to our own audience for the
other business that I had, and then we worked with
some affiliates and other people to help promote and grow it.
So then everything blew up, and pretty much everything was
just online and not in person, and you know, we
(12:40):
weren't in retail. So I don't have a basis of
comparison as far as how we would have done if
it wasn't for covid. Uh. You know, we've we've done
very well over the past few years, and we're continued
to grow at a nice clip. But I really, I
can't say how we would have done if it wasn't for.
Speaker 1 (12:56):
That somebody's that's good. That mean you actually came in
in the space and it was already ready made and
it's almost ready made, because yeah, well I kind of
shut down. It was like everybody was ordering online.
Speaker 2 (13:06):
They were all I mean, we had our inventory in place,
and so we were in a good position. It wasn't
like we were dealing with any of the supply chain
issues that a lot of other companies were, the stuff
coming from China and otherwise, I mean, all of our
products are made in the US, so we don't have
those issues. Anyway. We did have a slight issue early
on with some of the components for it. So we
used to carry a dry shampoo. It was Yeah, so
(13:29):
we discontinued that like a year or so ago, just
because it didn't sell as well as we would have liked.
But it was in a cardboard tube kind of like
the deodorant tube, and you would like shake it out
on your hair and like brush it in. But so
all of our were very into sustainability and so all
of our packaging is composable, and so to get those
cardboard tubes, those were coming from China, and so it
(13:50):
took a lot longer to get that in. So we
had to pivot and we couldn't launch that when we
wanted to, which originally were planning to launch that in
like April or May of twenty twenty, so we had
to push that out to like August, August or September
of twenty twenty just because of the increased timeframe. But
instead we pivoted and launched a hand sanitizer. So obviously
was blowing up. But here's the thing, Like a lot
(14:12):
of people like, oh, you're just being opportunistic, the truth
is we had this formulated and we were planning to
launch it in twenty one, but we had to pivot.
We putush it up because we had the we had
the components, we had the formulation, and we had all
the ingredients and like, oh, well there's a big need,
so we can just launch that now. And so that
did really well.
Speaker 1 (14:29):
So our I'll see as opportunistic at all. I feel
like it's it's because you're offering products in a similar space,
why not have that option too, and it is need
and people do need it.
Speaker 2 (14:40):
Yeah, exactly, And we formulated that specifically with extra ingredients
so it wouldn't dry out your hands, because you know,
everyone is putting so much hand sanitizer on all the time,
your hands are drying out and it's just like it
feels awful. So we put some extra ingredients in there
to kind of help with that.
Speaker 1 (14:55):
See, I don't know. I was smart. That's that's all
the good. So because I mean in some in some ways,
you want to be the one stop shop for these
type of products. Yeah, everything to go. Oh they have that,
you perfect, I'll grab that and put that in the cart.
I got that, So I got hair, we got oral hand.
We're good.
Speaker 2 (15:14):
Yeah, exactly.
Speaker 1 (15:16):
I didn't know why I love that. So, what is
one of the things since starting this business that has
surprised you? It could be in a good way or
a challenging way that has surprised you.
Speaker 2 (15:33):
One thing that has surprised me when starry in a business.
Speaker 1 (15:36):
Yeah, this build of this business.
Speaker 2 (15:38):
This Yeah, I feel like there's so many things.
Speaker 1 (15:43):
Please tell me tell me.
Speaker 2 (15:44):
Yeah, there's been a lot. I've been surprised by how
well our toothpaste is done, like our men flavored white
and toothpaste.
Speaker 1 (15:52):
Good good.
Speaker 2 (15:54):
That's our best seller. I mean we use. There's no fluoride,
there's no glycerin, there's no SLS. We use micro hydroxy appetite,
so it helps to remineralize your teeth. I've been very
surprised by how well that's sold in comparison to the
other products, just because it does so much better. That's
definitely our hero product. That's one thing. The amount of
(16:18):
questions that people will ask about every single ingredient, about
the sourcing and the packaging and everything. People really care,
they really want to know what is going into their products.
And that's good, that's important. But just the level of
some questions that people will ask, you know, they take
it to like such an extreme as like I have
no idea, like what mountain that the that this ingredient
(16:40):
was sourced from. You know, I'd have to ask our
coma manufacturer to see where they're sourcing to get so,
you know, you have some things like that that it
can be a little little shocking at times, but I mean,
I think I think it overall it's a good thing
because people they want to know where stuff that was
coming from because they really care about their health.
Speaker 1 (16:56):
So tell me about wellness mama first of them. Because
that's that is kind of thesis of all this at
the beginning. So tell us about that. It was a website,
a blog, what was it exactly?
Speaker 2 (17:05):
Yeah, So I started that with my ex wife back
in two thousand and nine. And so so I ran
a boutique digital marketing agency for several years, and so
I used that website as a testing ground for my
paying clients. So the agency that I had was called
Spears Marketing, and we focused on web design and SEO
and social media marketing. And so I convinced my now
(17:27):
ex wife to start a blog in the health of
wellness space just to document her own health journey. And
she was a journalism major in college and gone back
to school for nutrition, and so she was researching and
trying to figure out healthier options for our family. And
so we were pretty broke at the time, and so
making products scratched at home just because they were healthier
and less expensive than just going to Whole Foods or
(17:50):
wherever and buying stuff. And so that site grew and
grew and became the most popular health and wellness website
and podcasts for moms, and its heyday was ten million
pages a month, and so it grew that for many years.
That became the primary business that I focused on. Uh,
and then Wellness kind of came out of that just
because I mentioned before, we had tutorials on how to
(18:11):
make your own personal care products and so watched that
in twenty twenty and then surely there after the marriage
fell apart, and so it ended up divorcing and separating
out the companies. There were always two separate companies. But
so now I run well Mass and she runs Wellness
Small and so yeah, things of life has moved on.
Speaker 1 (18:30):
Yes, no, it's it's very cool. I mean it's just
it's as well all the time. You never known even
start something the Internet where it can go and people.
And I also when they meet your products. It also
hits parts of the country. They may not have a
whole food or a or alta beauty or what. I
just like, you know some I've been to some world
(18:51):
parts of this country where they don't. They have to
have Walmart, that's it. Yeah, and so you're giving them
quality products they come straight to where they live.
Speaker 2 (18:58):
M h. Yeah, that's true. I mean there is a
lot of rural areas and places throughout the country where
they don't have organic options, whether that's food or products,
and so they are limited, and you know, there's a
lack of knowledge in a lot of areas too, because
people had just kind of gone down the same path
that their parents did, and they just assumed that if
something is on a store shelf, then it's healthy, that
(19:19):
the FDA has approved it, or you know, that it's
just good for me. But that's not always the case.
You know, you got to do your research. You got
to figure out where are these products coming from, who's
behind it, follow the money trail, and just and just
to make sure that it actually is something that's good
for you.
Speaker 1 (19:35):
I have friends who were like, I just use soap
my face and that's it. I'm like, that's why it's
a mess other stuff. What kind of soup are you
to use? This? Reguarl so like this because he's sickly.
They got that. They learned that from their parents and
parents and advertising and advertising.
Speaker 2 (19:51):
I mean, Procter and Gamble invented the soap opera. Just yeah,
just do sell soap, so I mean, and that's where
getting our information, and that's continuing to happen and perpetuate
for many years. You know, Like speaking of the Cincinnati connection.
So growing up, I would be at my grandparents' house
and on the west side of Cincinnati, and they always
(20:12):
had Purt Plus shampoo and Dove not Dove Sup soap,
dial soap, yeah yeah, the yellow bar yeah. Oh yeah,
so the green bottle of pert Plus and the yellow
Bar soap, and so that's what they always had. And
you know, growing up, I think my parents they use
that for a while, and then my mom was really
into health and so started buying more natural stuff. But
(20:34):
because of that, you know, we typically make those purchasing
decisions based on what our family did, and so it's
really an unconscious decision. I did an informal poll of
some friends and family a while back just to ask
them what personal care products that they buy, and they
all said, just whatever my parents bought, whatever my wife buys.
And it's you don't think about it's just like it's
there on the shelf, it's what's on sale. It's just
(20:56):
what I'm used to and that's what I'm gonna do.
And so, unfortun fortunately, we don't really think about ask
those questions. We don't think about that where these coming from?
Is this good for me? Why am I buying this.
It's just like an unconscious habit. So I think anytime
we can wake up and really start questioning those buying
decisions and where is this coming from? Is this good
for me? Is it not? And not just continue to
do things that we've always done because that's what we
(21:18):
always see in the past.
Speaker 1 (21:19):
I agree, And what men especially, it started luckily in
the last ten twenty years, men's help skin care starting
to starting to happen and hair care starting to happen.
But you're right, I know, I saw a lot of
men are like, yeah, the wife buys and a girlfriend
buys it or whatever. I just kind of I'm like, well,
do you like it? Does it actually work for you?
(21:40):
Like you know, you have a different skin than she does,
or you have different hair than your kids do. Like,
it's like it's not just using the same sha. So
I'm I'm glad you're out there trying to educate people, like, well,
look into what you could use for you, for you
for your face and for your hair, for your teeth.
Speaker 2 (21:55):
Yeah, there's no there's no one size fits all. You know,
we're all so genetically different, both in our health, our
biology or genetics everything, and so the oral care. That's
one thing that like our mouths don't really change. The
pH can change in the mouth, but that changes day
to day based on whi we're eating or we're drinking,
et cetera. But our hair is very different, you know,
our skin is all very different, and so just using
(22:16):
something because that's what was recommended or someone else used,
that's probably not the best option. You need to really
figure out what is best for you, what's going to
work best for your skin type, for your hair type,
et cetera.
Speaker 1 (22:26):
Tr have to ask you though, because you know you're
into have you always been to health and fitness for yourself?
Have you always been that way or did it come
to you later? How's that for you?
Speaker 2 (22:34):
I grew up in a family that was pretty health oriented.
My mom she was a family nurse practitioner and then
retired when I was born, and then kind of with
the more holistic route from there, she started researching into
health and wellness and so I mean she was using
homeopathic remedies and essential oils and stuff when I was
(22:55):
in junior high, high school, et cetera. So I'd always
been around that and my family has always been very active,
playing sports, working out fitness, and so that's always just
been part of my life, is just constant movement and
being healthy and you know, eating eating healthier and looking
at the products that we're using. So and then when
(23:15):
I first got married, I kind of passed that on
to my now ex wife and that's kind of what
led into getting into the health alone the space.
Speaker 1 (23:24):
Yea, are you kids? Are you kids healthy like that?
Speaker 2 (23:26):
Oh? Yeah, very much. So. They're super active, play a
lot of sports. They're very conscious of what they eat.
And they'll you know, they'll be at a birthday party
and they might have like a piece of cake or something,
but they realize that, hey, all this sugar and artificial
ingredients and things are not great for me, and you know,
I may not feel so good, but I'm going to
have a bite now, and but that is going to
have an effect.
Speaker 1 (23:46):
Yeah, both have.
Speaker 2 (23:49):
Yeah. So I've got six kids. My oldest is eighteen,
my youngest is nine. Two boys and four girls.
Speaker 1 (23:58):
I'll see that nowhere on You have six kids? Yeah
to nine?
Speaker 2 (24:06):
Yep. I was married for sixteen years.
Speaker 1 (24:08):
You guys are busy.
Speaker 2 (24:10):
I'm good at a couple of things.
Speaker 1 (24:14):
Do you have time your business? Wow? Okay, that's that's
that's you said. You said, you said two boys, two boys,
four girls. I can't say I have two girls. Not
that I'm done. I'm tired. I can't even every word.
I have five grandchildren right now and I'm tired. I can't.
But good, even with me, all the time you have
you have six times. That is that's amazing. That is
totally amazing. So yeah, girl, Okay, so I know, I
(24:37):
know the girls stuff. So the boys. So do you
think anything will fllow into your footsteps in this or.
Speaker 2 (24:44):
Yeah? Who knows. I've I do my best to try
to encourage entrepreneurship with all of.
Speaker 1 (24:48):
My kids, Okay.
Speaker 2 (24:50):
I want them to think outside the box, to question
the status quo and look for opportunities because the world
needs more entrepreneurs. At the end of the day, an
entrepreneurs is a problem with solverr. We see a need
in the market and then we're trying to solve it
and fix it, and that's what we need more of today.
So I'm definitely encouraging them to follow in those spotsteps
as far as to be an entrepreneur, to question things
and to solve problems and what that may look like
(25:12):
in their own life. I have no idea, and I'm
not necessarily trying to push them in any one direction
because I want them to do what lights them up.
I think it's really important that if we can focus
on what we're good at, what we enjoy, and where
there's a need in the market, that's where we're going
to be the most fulfilled, that's what we're going to
have the most success, and that's where well, well life
will just flow a lot easier if we do that.
(25:34):
So I'm always encouraging them to look at those areas
and whatever that might be.
Speaker 1 (25:39):
What is This question just came up for me as
we're talking, what what is one mistake you think entrepreneurs
make sometimes in your opinion, that you've seen or you've
made yourself.
Speaker 2 (25:52):
I mean, I've made every mistake under the Yeah. Yeah,
as I'm not going.
Speaker 1 (25:58):
To ask you. Because you're successful, you always want what
is what that you see happen?
Speaker 2 (26:04):
Well, it's something we talked about earlier, where not building
an audience first or just going into something because that
makes it a lot harder. So if you have an
audience and then you can sell to them, that's going
to be a lot easier. So I think that's one
thing ably maybe getting overconfident and thinking that you have
all the answers, not doing the market research to see
(26:26):
if there really is a need for this product in
the market. There'll be another one. I think there's so
many it's hard to say, what if there's more?
Speaker 1 (26:35):
But want to I want to pick you back off
of one of your your answers. I think it's a
really good answer. There are people who don't build an
audience and they just they just don't. They just get
back to not listening or whatever. How do you not
how do you differentiate because when you start, when you begin,
sometimes you'll go to your friends and family first. Yeah,
and they may not they may not respond in ways
(26:57):
that you know, or may not care that much. She
was like, just well, just do you gotta be I
don't care whatever. And I had to find a way
for myself to not rely on them that they're not
my audience. Really, my audience is out there, right, So
I went to go, how did you what was your
experience with that when you reckon starting out to.
Speaker 2 (27:13):
So have you heard of the concept of building in public?
Speaker 1 (27:17):
Yes?
Speaker 2 (27:18):
Yeah, I think that anytime you can put out there
what you're working on so that you can start to
slowly build an audience, because it's like that's saying, your
vibe attracts your tribe. The more information you put out
that and you're showing what you're doing, what you're passionate about,
you're gonna get people that are interested and are going
to follow along. And I've always just coming from a
marketing perspective, it's easier to start like at the base
(27:40):
level and work your way up. And so what I
mean by that is when you're getting started in something
and you're creating and you're sharing that in public, start
off by sharing with your family, Start with your friends,
those people who have a vested interest in you because
they care about what you're doing. They may push back,
they may question it. They may say you're crazier, you
shouldn't do this, or why don't you follow the safe
path and just get a job, And that's okay. As
(28:01):
an entrepreneur, as a business owner, you're going to have
to overcome a lot of adversity and that is the
nature of any endeavor that is worthwhile that you're going
to do. And so that's building up that resilience muscle. Also,
so I think by doing that by putting it out
there and sharing it with family with friends, they'll start
sharing it with their family and friends. And that's how
I think you can build that organically and start to
(28:23):
grow an audience. And that could be as much as
just like writing about what you're doing, whether that's on
social media or starting a blog or a podcast, you know,
and just sharing it in some capacity and getting feedback
and both positive and negative, because we don't just want
to talk into an echo chamber and just be surrounded
by yes men. People were saying, oh, this is so great,
you're going to crush it. Well, that's not helpful. But
(28:44):
you also don't want nothing but naysayers where people are
just telling you, oh, you have no idea what you're doing,
this is terrible. There's no need for that. You need
a balance of both to really leverage to balance it out.
But what you're doing, But.
Speaker 1 (28:56):
What you just said, it's putting a pretty resilience because
I was all time. I mean, you're gonna hear a
lot of knows, You're gonna hear a lot of your crazies.
You're gonna hear a lot of why would you do that?
Or any variation of that. Those words, you're gonna hear them.
What do you say something? And you have to kind
of I like that when they do that, you're building
your If you really believe in something, she just continue
(29:17):
going forward, obviously, but you're building a resilience to all
the other stuff.
Speaker 2 (29:22):
I think one of the biggest challenges we're facing today
and the current generation, they see entrepreneurship as this shiny
object of like, oh, I can be an entrepreneur, I
can do this, And they see Shark Tank like, oh,
these people are getting funded in this, and that's doing
such a disservice because that's not reality. This is not
how it goes. The major You're gonna hear no more
(29:43):
often than you're gonna hear yes. You're gonna get kicked,
you're gonna get knocked down, and you better get comfortable
in the uncomfortable and build that resilience muscle. Because most
people on the outside they're just seeing the sexiness. They're like, oh,
look at this. There's getting in a war, making sales
or all this, but they miss those ten years where
you're pushing and fighting and growing and doing whatever you
(30:07):
can in order to get there. So it's there are
no overnight successes. It's all just doing the right things
long enough consistently in order to get there where you
finally hit a level that you start seeing some success.
Speaker 1 (30:20):
I agree with that statement completely, and that's when we'll
start to wrap this up, because that's it's a great
it's a great way, that's that's a that's that's I
leave that wholeheartedly. I've been in this, in this work,
this business for almost twenty years, this part about my life,
and so I'm seeing successes now that are happening, and
I'm like, yeah, some it took twenty years, some to
(30:41):
five years, some took seven. I mean just I mean,
you know, and then when it hits, it hits right,
it hits, it hits. But like what you said, it's like, well,
I was consistent the whole time.
Speaker 2 (30:50):
That's all you have to do. And I think that
is the biggest challenge that most people face today is
the lack of consistency because they come up with a
little bit of adversity and then they're like, oh this
is hard. I'm out.
Speaker 1 (31:03):
And so now where are you based? You're based in Cincinnati, right,
are you based in tech?
Speaker 2 (31:07):
No? So I'm actually in Colorado.
Speaker 1 (31:09):
In Colorado, Okay, hello, Yeah, it was still you know,
the country still.
Speaker 2 (31:13):
Yeah, I spent my time between Colorado and Florida. So
I grew up in Kentucky, and then my mom's family
is all from Cincinnati, so I spent quite a few
quite a lot of time there over the years, and
I traveled all over and been across the country quite
a bit.
Speaker 1 (31:27):
Well, my thing why I bring it up is I
just want to tell people you can start something anywhere.
That's kind of the point is that you can start
a business anywhere. I have people I work with who
are from rural Indiana or rural Kansas and they've started
something successful. But you don't have to be in a
big city to do this. Now, with technology and everything,
(31:47):
you don't have to That's why ilse want to bring
that up. And in Colorado is a pretty popular state
and everything, but it's a middle of the country. It's beautiful,
it's beautiful state. I mean I've been in the many
times beautile state, but I kind of like that. So
like you started this, you started this whole thing from
somewhere that wasn't one of the huge cities.
Speaker 2 (32:04):
So yeah, I mean getting started with well in ness
when we launched. I was living in Florida at the time,
so I've only been on Colorado for a couple of
years now. But it really wouldn't matter because it's all
everything is virtual and work just online. And you know,
there's pros and cons to any location that you live in.
In one aspect, it's a lot easier, uh, just when
(32:25):
you're getting started if you're in a more rural area
where the cost of living is less, because then you
there's the financial considerations. But that said, and there's more
rural areas, you're probably not surrounding yourself with other entrepreneurs,
with other people that are doing things that you want,
where you're gonna get inspiration from where you can bounce
ideas off. So you know, there's a there's a promo
con to all of it. So but in those more
(32:47):
there's those bigger areas where you are around other like
minded people, it's probably more expensive too, so there's a
trade off.
Speaker 1 (32:53):
Yeah, I'm in La so you know how that is. Yeah,
I love it, but I mean today's sunny is gonna
be like seventy degrees or this is why nice here,
That's why I pay for it, That's why I live here.
But I actually want to ask you a question. It's like, so,
how does Seth replenish himself and stay mentally mentally healthy
(33:14):
in the workspace? Like do you have a team with people?
I'm not team, but do you have people that you
that are like minded you could talk to? Oh?
Speaker 2 (33:21):
Yeah, I So there's a couple of things that I do.
I've been actively involved in several different mastermind groups for
over ten years where we get together a few times
a year and bounce ideas off of each other and
talk and converse and share experiences and best practices and
things like that. And most of those are in person,
but there's some that are virtual as well. So I
(33:42):
do that. But then also one of the things that
has really been a game changer for me my own
mental health has been kind of in the biohacking space,
and that's doing irregular sauna and cold plunge. So I
do that almost every day, where you go sit in
the sauna for almost an hour every day and then
cold plunge and do circuits back and forth about fifteen
minutes in the hot and minutes in the cold. And
that is a game changer for my own mental and
(34:04):
emotional health and It's kind of how I reset and
just then after that, I'm just ready to go again.
Speaker 1 (34:10):
So I am not I don't a lot of folks
doing the cold pluns, and I feel like that old
man is like, you guys are crazy. But I will
tell you this, Seth Seth spears. There was four days
we had no hot water. We had to get a
new water heater and just took some time to get
in and all this stuff. So my brother and I
both I'm close to sixty and my brother's like behind me,
(34:32):
and we still taking showers, and I was like, I
could go to the I guess I could go to
the gym and like take a shower there or whatever.
I was like, I was home, So I started taking colds.
I took cold showers for four days, nice to like,
you know, it was kind of refreshing. I told me
what people out there, I'm not crazy. I'm telling you
it was kind of refreshing. Take a cold shot. I
(34:53):
was more awake in the morning, ready to go to
work and do my well, this is my work. But
I was what my eye were more open, everything was open,
and I felt kind of more alive on Somelo. I
will admit that through the cold shower. Now back to
my warm showers. But I did I will say this
whole cold punch day, I can see a piece of
(35:14):
how that is something for real.
Speaker 2 (35:16):
So I one of the things with the cold it's
that mental side, because like it's building that resilience muscle.
And I've heard the rock Dayne Johnson talk about this
where he takes a cold shower first thing in the morning,
and he said that if the first thing that you
do is taking a cold shower, you're practicing that resilience muscle.
You're doing something hard first thing that makes the rest
(35:36):
of the day easier. Yes, you know, we wake up
and we want to be comfortable and just like feel
warm and cozy and have coffee and then go get
into the day. But if you start with something that
is going to be a little bit more challenging, and
it's like, oh I got this. I can overcome whatever
is thrown at me, because you know, life is hard.
You know, the one constant in life that all humans
(35:57):
share d one experience is suffering. It is challenging. It
is the hard things that we go through. And so
if we just coddle ourselves and like, oh everything has
to be nice and cozy and warm. That's not the
reality of life. And we can try to sugarcoat it
and say that it is or that's how it should be.
But should ston't make the world happen. It's like it should,
then it would, you know. And so it is practicing
(36:20):
that resilience muscle and doing those hard things. It helps
us to overcome and become better, and then that makes
a lot of life easier by doing that.
Speaker 1 (36:30):
Yeah, I want to be you when I grow up.
You're good, I can touch you forever. You're great. I've
been looking forward to this. We'll still do it earlier,
but we had the fires here in California and it
might see my roof collapse, but it was completely worth it.
Thank you, sad you made my day better. So thank you.
Speaker 2 (36:48):
Thank you for having me. I've enjoyed it.
Speaker 1 (36:50):
Okay, So so this is this is your change. I'm
gonna put every put everything in a description below, of course.
But once you were able to say where can they
find your products? Accompany you and we won't talk to anything,
We're can go ahead and promote.
Speaker 2 (37:02):
Sure. Well, if you want to learn more about me
Seth spears dot com and I've got links all my
social media there and the companies that I'm involved with,
Wellness that's w E L O N E S s
E dot com so Wellness with any on the end
and like all of our social media is linked there
as well, and those will be the two places.
Speaker 1 (37:20):
Yeah, follow them there. I'm following on social media. I'm following.
We got follow them, follow them, follow and see what's
going on. Side note before we go, any any new
products on the horizon. Are you developing anything or is
it right now or how what's going on?
Speaker 2 (37:33):
Yeah? You know, we're we are looking at some new
products in the oral care space. Nothing that I can
talk about yet because we're still kind of in the
R and D phase, but we that's our bread and butter.
Eighty percent of our businesses oral care, and so we're
leaning into that very heavily.
Speaker 1 (37:48):
I love it. I do love a toothpaste, I'm telling you.
And a probile said I mention those either, yes, ProBiS.
Good to you, folks. I'm James Jr. Of course you can
follow me where all James juniors are at James Jr. Everywhere,
I mean everywhere us A lot of heelp dot com
is my website and if you want to, if you're
afraid to reach out to them, and you just want
to talk over something or whatever about wellness or whatever,
(38:09):
find information, can contact me and I'll vet it through
and we'll see what's going on. And some folks just
get nervous, they do, but he is here for your health,
for your health care needs. That's what we're here for,
and we get better health. And I'm so glad we're
able to connect with them today. Extra connections on Facebook
and we'll talk to you next time
This show is called Extra Connections, And what I love
is that I get to connect with all people with
all walks of life. And this person is kind of
in a sense like I am. He's a multi hyphen it.
He does many different things. I love meeting other people
who are like me, who are overachievers and have success.
I love that. I you know, when I read bios,
(00:23):
I'm not actually gonna read it backwards, Like, how are
you gonna do that? James, I'm gonna read the backwards,
So I'm gonna start from the bottom of his bio.
I go way up because I have a connection to
the bottom of his of his biose are got's switch
things up? So he says he was a devoted father
and out an avid adult doorsman, hunter, skier, water stuff.
(00:45):
But this is the part that got me so much.
He is a Cincinnati Reds baseball fan, a sin same
Bengos football fan, at a Kentucky basketball fan. And I
to tell you something. So I've spent many years flying
into I call Sentucky Airport. So if you fly into Cincinnati,
you have to go into northern Kentucky righting each other.
(01:06):
I've been to Bengals games many times, what's the tornado?
That was like fun, cool and so, and I love
Skyline Chili. I'm still trying to get Skyline Chili to
sponsor my show, Come on Skyline on Skyline he was
about he was about Skyline Chili. So I'm starting from
the bottom there, but you know, but then you go
back to the top. Yeah, he's he has so many
different companies that he's running right now. It's in charge
(01:29):
of and and including. He is a founder and chief
missionary officer of Wellness about what that is. He's a
founder of rewild gear, and he's the legacy co founder
of wellness Mama dot com. So he's he's all about
health and wellness, you know, and I trying to get
his pictures. He has a great smile too. Help me
welcome Seth Spears. Thanks James, that's your interest. You got
(01:53):
a great smile. We don't say enough.
Speaker 2 (01:57):
It's an underrated characteristic.
Speaker 1 (01:58):
I think so well. Seriously, a smile can either get
you into places we'll talk to you feel comfortable seriously,
and it's one of those things. It's a smart you know.
Speaker 2 (02:10):
Definitely agree.
Speaker 1 (02:11):
I wanted side of the If we're getting to the serious stuff,
I'm a huge skyl I really am a huge Skyline
Chili fana, and so everybody likes it out here. People
try to like, it's not what you think it's. It's
more of a st thing. For me. I brought it
to California, Seth I single handley brought it here and
Amazon Fresh stores carry it because of me.
Speaker 2 (02:31):
Amazing, because I kept ordering it.
Speaker 1 (02:33):
So much online. The manager the one was like, you're
the guy with the skew, and you you create the
skew to keep creating it. So when I go into
the brook and Mortar stores wherever I go, I could
buy my Skyline.
Speaker 2 (02:45):
Chili amazing, So thank you. So I actually prefer gold
Star to Skyline.
Speaker 1 (02:51):
I know god Star, I've had that too. I know
ghost m good stuff like both. But people don't realize
it's not the kind chili you think people think it
is out here. It's a different It's.
Speaker 2 (03:01):
More of a sati chili. Yep.
Speaker 1 (03:03):
It is has a little cinnamon in it. Yeah, I
had toss the other day, so that's interesting.
Speaker 2 (03:10):
Yeah, but a lot of people don't know Cincinnati chili.
It has Greek origins, it is, and like a lot
of people, they think of chili is like a Texas
thing or something. But Cincinnati style is quite different and
I love it.
Speaker 1 (03:23):
I do. My ex was Greek, so I had thirteen
years of Greek. Okay, the words everything I know he
sounds with that a trying to get it and the
old ladies would knock me out every time. I know,
Greek stuff I need, That's what anybody. So when I
when I took that person to Cincinnati, like, oh, I know,
my my grandma made this kind of so that's when
(03:45):
I was like Greek origins I had. Yeah, so I
didn't know that. First of all, congratulations all your success.
Speaker 2 (03:52):
Thank you.
Speaker 1 (03:53):
I mean, you have certain things. So folks at home
it was kind of to send me products and I'm
unfortunately I can't show you my background a little crazy,
but he give me a little packet and I'm gona try
to show you some of the stuff. I'm gonna tell
Seth first a couple of things that I really enjoyed.
I've been using. I've been bad. I've been kind of
going back and forth. I love the sentiment toothpaste, like
(04:16):
the Freshman one too. Oh yeah, I like both of these,
so I've been using them both back to back and
I gave my daughter the charcoal one, and she loves
them using that one. And then you help solve a
problem for me. I, for some reason, under my arms
are very sensitive. It's always been nowhere else ever else
is hard. I don't my arm, so there are a
(04:37):
lot of the odorance. I can't use this one. I can.
This mineral deodorant is alloyed driftwood, aluminum free. I can
use it. Great, So send me more this GA, but seriously,
this like it's I don't. I don't have any rashes
or itchiness. And I was like, oh, like okay, and
it smells good. It's good.
Speaker 2 (04:58):
Yes, it does, and keeps you smelling good all day.
Speaker 1 (05:00):
It does. And now I got a lot of hair
ony fear. It's all hidden right now because it's not done.
But he also has a shampoo and a conditioner and
I and I have been using these and it does work.
It makes your hair feel little tingly like it's like
it's like it's working. Like I putted it. I have
(05:21):
a lot of thick hare and so I putted. I
was like, oh, it felt like it was doing something.
I pushed. I pushed shampoos kids in my hair where
I'm like, okay, it's in there. It's like it's just
covering and coating your hair, do anything. But I use
this with my my after products. I use these with
my after products on my own stuff, and we're trying.
So that's why I tell people this is coconut and citrus,
(05:43):
which I never I wrote those two together, and I
was like, okay, yep, Like so I just want to
tell you just off the bat, these are products that
I like. Right, the first question is, you're in the
industry that's saturated, but ten hundred million thousand people thinking
they got the best products on earth when it comes
to oral care, health, hair care, all that stuff. What
(06:09):
how did you overcome that to go into this kind
of business.
Speaker 2 (06:14):
Great question. You know, I've been in the health of
wena space for many, many years. In my buio that
you read earlier, I was the co founder of Wellnessmama
dot com, which is a very popular blog, website, podcast
in the health of wellness space, and so we had
built an audience there, a very large audience of moms
that were very ravenous about healthy products. They only want
(06:36):
the best products that they have for their family because
you know, like moms they're the keepers of health. They're
the keepers of a lot of things in deion, the wallet,
the pocket book, you know, all of that, and so
they make those buying decisions. And we had tutorials on
how to make your own personal care products, and the
audience really liked those products, but they got tired of
making them. So when you hear the same requests over
(06:58):
and over, will you just make these inside them? Then
you kind of realize that, hey, there might be something
to this. So it's just one thing led to another
and just realize that there's an opportunity here and let's
go for it. So a company in twenty twenty.
Speaker 1 (07:14):
So basically what you're saying is you built an audience
from scratch. It was grassroots. You listen to them, and
that's why you're in the business very much.
Speaker 2 (07:25):
So you know, there's other businesses that I've been involved
with where I was just trying to scratch my own
itche or I thought that there was a need in
the industry, but had not built an audience first, and
that has been a much larger struggle than build an
audience and then sell them something, because they're going to
tell you what they want as opposed to you try
to tell them what you think they want. Although Apple's
done a pretty good job over the years of telling
(07:47):
people what they want even though they don't know it.
But they're kind of an anomaly and quite a bit
bigger and already have an audience as well too.
Speaker 1 (07:54):
Yeah. No, and that's a good point. And I have
all my Apple products, so they got I mean, well,
I went to one of the first computer camps in
nineteen eighty three. I was fourteen, and they made me
a lifer. So I just have always Wow.
Speaker 2 (08:09):
So you've been an Apple guy for a many many years.
Speaker 1 (08:11):
Yeah, a few years. I mean I'm only twenty. I'm
only twenty five. Yes, but no, but your your point is,
I say, I say this all the time. Is in
my business of media and stuff, they go, why are
you successful? Say like you listen to the people. It's
something to me. You listen to the people, and that's
(08:33):
too well seeing work vibments, I'm saying on some level,
they were saying, you could have been like, no, we're
gonna you just you make it yourself. We're not going
to go into you could be easy, like I don't
going to have space, but you were like they're all
saying this, so you heard them.
Speaker 2 (08:48):
Yeah. I think the biggest differentiator though, because there is
so much competition, is just trying to create the best
quality pot products possible using the highest quality ingredients. You know,
we so well mess. We're a BCorp certified brand of
all natural personal care products and primarily in the oral
care space, and so everything that we do, all the
products that we create, we use the highest A little
(09:11):
of that tongue twister, We use the highest ingredients that
we possibly can. Everything is non toxic, all natural, and
we try to use everything that is just completely healthy
and beneficial for you. Because what you're putting on your body,
you're putting in your body, what you're putting in your mouth,
all health starts in the mouth. So the toothpaste that
you're using, all these products, they better be good for you.
(09:32):
Otherwise you're adversely affecting your entire system and you're increasing
your toxic load, and that's what leads to sickness and
all the health issues we're experiencing today.
Speaker 1 (09:40):
Was that the hardest part then? Though? We might say,
you know, starting a business always you know it's a journey,
But what's the hardest part going Okay, I want the
best stuff. I want to make sure it's all good. Like,
was that nerve wracking? Was that hard?
Speaker 2 (09:54):
You know? So the formulation process it can be challenging, yes,
but because we had already created did products like in
the kitchen and figured out how to make them from scratch,
so that wasn't as hard as someone that didn't have
a background in it, that wasn't wasn't doing that already.
But then once you're going commercial and not just making
it at home, you know, you're creating making toothpaste in
(10:15):
a jar, you know, like a little mason jar and
you know, dimming your toothbrush in and brushing your teeth
that been in the bathroom. It's a little different when
you're going commercial and it has to have shelf life
and stability and in a tube that's squeezable and things
like that. And that's why when when we took it
to market, we worked with a co manufacturer who has formulators,
like professional formulators on staff and they go over all
(10:38):
of this with us to make sure that it actually
is it'll work, it's efficacious, and it's not gonna there's
no not gonna be any stability issues. Uh, and so
all those things that can come up. So it's a process,
but you know, there's a lot of people in the
industry that can help quite a bit when you're going
into it.
Speaker 1 (10:55):
I like the packaging. Thank you, it's uh, it's it's
I say, I say, and with the biggest respect, it's
nice and simple, it's sleek, and to me, it's also unisex.
Speaker 2 (11:10):
Yeah. You know, our goal was we weren't trying to
make it for men, for women, for children. It's for
families because you know, healthy products. Everybody needs that. And
not to say that we won't pivot down the road
or we won't tweak it and improve, because I think
from a branding perspective, you're always making changes and doing
things just to hit the largest audience you can, or
that particular audience who you're going for. But primarily we're
(11:32):
designed for families because everyone needs healthy products.
Speaker 1 (11:36):
Yes, they do. You say you started twenty twenty, correct, Okay,
so we're talking. We're talking twenty twenty as in pandemic,
twenty twenty, as.
Speaker 2 (11:45):
In less as in we launched January sixth of twenty twenty,
so just you know, a couple of months before the
world just blew up.
Speaker 1 (11:55):
Yes, I started this version of my business, as you said,
we always evolved in May March twenty twenty, so I
basically the same thing and said, So I'm gonna ask you, though, Ben,
because you I think on some low because you are
a shipping out product, I guess I kind of ordering product.
They must have been pretty well then, must have been
fine for you guys, or was it tough in the
(12:16):
beginning or how was it?
Speaker 2 (12:18):
So it's hard for me to answer that question because
I don't have any comparison since we launched right around covid,
you know, just like a couple of months before, and
so we were launching to our own audience for the
other business that I had, and then we worked with
some affiliates and other people to help promote and grow it.
So then everything blew up, and pretty much everything was
just online and not in person, and you know, we
(12:40):
weren't in retail. So I don't have a basis of
comparison as far as how we would have done if
it wasn't for covid. Uh. You know, we've we've done
very well over the past few years, and we're continued
to grow at a nice clip. But I really, I
can't say how we would have done if it wasn't for.
Speaker 1 (12:56):
That somebody's that's good. That mean you actually came in
in the space and it was already ready made and
it's almost ready made, because yeah, well I kind of
shut down. It was like everybody was ordering online.
Speaker 2 (13:06):
They were all I mean, we had our inventory in place,
and so we were in a good position. It wasn't
like we were dealing with any of the supply chain
issues that a lot of other companies were, the stuff
coming from China and otherwise, I mean, all of our
products are made in the US, so we don't have
those issues. Anyway. We did have a slight issue early
on with some of the components for it. So we
used to carry a dry shampoo. It was Yeah, so
(13:29):
we discontinued that like a year or so ago, just
because it didn't sell as well as we would have liked.
But it was in a cardboard tube kind of like
the deodorant tube, and you would like shake it out
on your hair and like brush it in. But so
all of our were very into sustainability and so all
of our packaging is composable, and so to get those
cardboard tubes, those were coming from China, and so it
(13:50):
took a lot longer to get that in. So we
had to pivot and we couldn't launch that when we
wanted to, which originally were planning to launch that in
like April or May of twenty twenty, so we had
to push that out to like August, August or September
of twenty twenty just because of the increased timeframe. But
instead we pivoted and launched a hand sanitizer. So obviously
was blowing up. But here's the thing, Like a lot
(14:12):
of people like, oh, you're just being opportunistic, the truth
is we had this formulated and we were planning to
launch it in twenty one, but we had to pivot.
We putush it up because we had the we had
the components, we had the formulation, and we had all
the ingredients and like, oh, well there's a big need,
so we can just launch that now. And so that
did really well.
Speaker 1 (14:29):
So our I'll see as opportunistic at all. I feel
like it's it's because you're offering products in a similar space,
why not have that option too, and it is need
and people do need it.
Speaker 2 (14:40):
Yeah, exactly, And we formulated that specifically with extra ingredients
so it wouldn't dry out your hands, because you know,
everyone is putting so much hand sanitizer on all the time,
your hands are drying out and it's just like it
feels awful. So we put some extra ingredients in there
to kind of help with that.
Speaker 1 (14:55):
See, I don't know. I was smart. That's that's all
the good. So because I mean in some in some ways,
you want to be the one stop shop for these
type of products. Yeah, everything to go. Oh they have that,
you perfect, I'll grab that and put that in the cart.
I got that, So I got hair, we got oral hand.
We're good.
Speaker 2 (15:14):
Yeah, exactly.
Speaker 1 (15:16):
I didn't know why I love that. So, what is
one of the things since starting this business that has
surprised you? It could be in a good way or
a challenging way that has surprised you.
Speaker 2 (15:33):
One thing that has surprised me when starry in a business.
Speaker 1 (15:36):
Yeah, this build of this business.
Speaker 2 (15:38):
This Yeah, I feel like there's so many things.
Speaker 1 (15:43):
Please tell me tell me.
Speaker 2 (15:44):
Yeah, there's been a lot. I've been surprised by how
well our toothpaste is done, like our men flavored white
and toothpaste.
Speaker 1 (15:52):
Good good.
Speaker 2 (15:54):
That's our best seller. I mean we use. There's no fluoride,
there's no glycerin, there's no SLS. We use micro hydroxy appetite,
so it helps to remineralize your teeth. I've been very
surprised by how well that's sold in comparison to the
other products, just because it does so much better. That's
definitely our hero product. That's one thing. The amount of
(16:18):
questions that people will ask about every single ingredient, about
the sourcing and the packaging and everything. People really care,
they really want to know what is going into their products.
And that's good, that's important. But just the level of
some questions that people will ask, you know, they take
it to like such an extreme as like I have
no idea, like what mountain that the that this ingredient
(16:40):
was sourced from. You know, I'd have to ask our
coma manufacturer to see where they're sourcing to get so,
you know, you have some things like that that it
can be a little little shocking at times, but I mean,
I think I think it overall it's a good thing
because people they want to know where stuff that was
coming from because they really care about their health.
Speaker 1 (16:56):
So tell me about wellness mama first of them. Because
that's that is kind of thesis of all this at
the beginning. So tell us about that. It was a website,
a blog, what was it exactly?
Speaker 2 (17:05):
Yeah, So I started that with my ex wife back
in two thousand and nine. And so so I ran
a boutique digital marketing agency for several years, and so
I used that website as a testing ground for my
paying clients. So the agency that I had was called
Spears Marketing, and we focused on web design and SEO
and social media marketing. And so I convinced my now
(17:27):
ex wife to start a blog in the health of
wellness space just to document her own health journey. And
she was a journalism major in college and gone back
to school for nutrition, and so she was researching and
trying to figure out healthier options for our family. And
so we were pretty broke at the time, and so
making products scratched at home just because they were healthier
and less expensive than just going to Whole Foods or
(17:50):
wherever and buying stuff. And so that site grew and
grew and became the most popular health and wellness website
and podcasts for moms, and its heyday was ten million
pages a month, and so it grew that for many years.
That became the primary business that I focused on. Uh,
and then Wellness kind of came out of that just
because I mentioned before, we had tutorials on how to
(18:11):
make your own personal care products and so watched that
in twenty twenty and then surely there after the marriage
fell apart, and so it ended up divorcing and separating
out the companies. There were always two separate companies. But
so now I run well Mass and she runs Wellness
Small and so yeah, things of life has moved on.
Speaker 1 (18:30):
Yes, no, it's it's very cool. I mean it's just
it's as well all the time. You never known even
start something the Internet where it can go and people.
And I also when they meet your products. It also
hits parts of the country. They may not have a
whole food or a or alta beauty or what. I
just like, you know some I've been to some world
(18:51):
parts of this country where they don't. They have to
have Walmart, that's it. Yeah, and so you're giving them
quality products they come straight to where they live.
Speaker 2 (18:58):
M h. Yeah, that's true. I mean there is a
lot of rural areas and places throughout the country where
they don't have organic options, whether that's food or products,
and so they are limited, and you know, there's a
lack of knowledge in a lot of areas too, because
people had just kind of gone down the same path
that their parents did, and they just assumed that if
something is on a store shelf, then it's healthy, that
(19:19):
the FDA has approved it, or you know, that it's
just good for me. But that's not always the case.
You know, you got to do your research. You got
to figure out where are these products coming from, who's
behind it, follow the money trail, and just and just
to make sure that it actually is something that's good
for you.
Speaker 1 (19:35):
I have friends who were like, I just use soap
my face and that's it. I'm like, that's why it's
a mess other stuff. What kind of soup are you
to use? This? Reguarl so like this because he's sickly.
They got that. They learned that from their parents and
parents and advertising and advertising.
Speaker 2 (19:51):
I mean, Procter and Gamble invented the soap opera. Just yeah,
just do sell soap, so I mean, and that's where
getting our information, and that's continuing to happen and perpetuate
for many years. You know, Like speaking of the Cincinnati connection.
So growing up, I would be at my grandparents' house
and on the west side of Cincinnati, and they always
(20:12):
had Purt Plus shampoo and Dove not Dove Sup soap,
dial soap, yeah yeah, the yellow bar yeah. Oh yeah,
so the green bottle of pert Plus and the yellow
Bar soap, and so that's what they always had. And
you know, growing up, I think my parents they use
that for a while, and then my mom was really
into health and so started buying more natural stuff. But
(20:34):
because of that, you know, we typically make those purchasing
decisions based on what our family did, and so it's
really an unconscious decision. I did an informal poll of
some friends and family a while back just to ask
them what personal care products that they buy, and they
all said, just whatever my parents bought, whatever my wife buys.
And it's you don't think about it's just like it's
there on the shelf, it's what's on sale. It's just
(20:56):
what I'm used to and that's what I'm gonna do.
And so, unfortun fortunately, we don't really think about ask
those questions. We don't think about that where these coming from?
Is this good for me? Why am I buying this.
It's just like an unconscious habit. So I think anytime
we can wake up and really start questioning those buying
decisions and where is this coming from? Is this good
for me? Is it not? And not just continue to
do things that we've always done because that's what we
(21:18):
always see in the past.
Speaker 1 (21:19):
I agree, And what men especially, it started luckily in
the last ten twenty years, men's help skin care starting
to starting to happen and hair care starting to happen.
But you're right, I know, I saw a lot of
men are like, yeah, the wife buys and a girlfriend
buys it or whatever. I just kind of I'm like, well,
do you like it? Does it actually work for you?
(21:40):
Like you know, you have a different skin than she does,
or you have different hair than your kids do. Like,
it's like it's not just using the same sha. So
I'm I'm glad you're out there trying to educate people, like, well,
look into what you could use for you, for you
for your face and for your hair, for your teeth.
Speaker 2 (21:55):
Yeah, there's no there's no one size fits all. You know,
we're all so genetically different, both in our health, our
biology or genetics everything, and so the oral care. That's
one thing that like our mouths don't really change. The
pH can change in the mouth, but that changes day
to day based on whi we're eating or we're drinking,
et cetera. But our hair is very different, you know,
our skin is all very different, and so just using
(22:16):
something because that's what was recommended or someone else used,
that's probably not the best option. You need to really
figure out what is best for you, what's going to
work best for your skin type, for your hair type,
et cetera.
Speaker 1 (22:26):
Tr have to ask you though, because you know you're
into have you always been to health and fitness for yourself?
Have you always been that way or did it come
to you later? How's that for you?
Speaker 2 (22:34):
I grew up in a family that was pretty health oriented.
My mom she was a family nurse practitioner and then
retired when I was born, and then kind of with
the more holistic route from there, she started researching into
health and wellness and so I mean she was using
homeopathic remedies and essential oils and stuff when I was
(22:55):
in junior high, high school, et cetera. So I'd always
been around that and my family has always been very active,
playing sports, working out fitness, and so that's always just
been part of my life, is just constant movement and
being healthy and you know, eating eating healthier and looking
at the products that we're using. So and then when
(23:15):
I first got married, I kind of passed that on
to my now ex wife and that's kind of what
led into getting into the health alone the space.
Speaker 1 (23:24):
Yea, are you kids? Are you kids healthy like that?
Speaker 2 (23:26):
Oh? Yeah, very much. So. They're super active, play a
lot of sports. They're very conscious of what they eat.
And they'll you know, they'll be at a birthday party
and they might have like a piece of cake or something,
but they realize that, hey, all this sugar and artificial
ingredients and things are not great for me, and you know,
I may not feel so good, but I'm going to
have a bite now, and but that is going to
have an effect.
Speaker 1 (23:46):
Yeah, both have.
Speaker 2 (23:49):
Yeah. So I've got six kids. My oldest is eighteen,
my youngest is nine. Two boys and four girls.
Speaker 1 (23:58):
I'll see that nowhere on You have six kids? Yeah
to nine?
Speaker 2 (24:06):
Yep. I was married for sixteen years.
Speaker 1 (24:08):
You guys are busy.
Speaker 2 (24:10):
I'm good at a couple of things.
Speaker 1 (24:14):
Do you have time your business? Wow? Okay, that's that's
that's you said. You said, you said two boys, two boys,
four girls. I can't say I have two girls. Not
that I'm done. I'm tired. I can't even every word.
I have five grandchildren right now and I'm tired. I can't.
But good, even with me, all the time you have
you have six times. That is that's amazing. That is
totally amazing. So yeah, girl, Okay, so I know, I
(24:37):
know the girls stuff. So the boys. So do you
think anything will fllow into your footsteps in this or.
Speaker 2 (24:44):
Yeah? Who knows. I've I do my best to try
to encourage entrepreneurship with all of.
Speaker 1 (24:48):
My kids, Okay.
Speaker 2 (24:50):
I want them to think outside the box, to question
the status quo and look for opportunities because the world
needs more entrepreneurs. At the end of the day, an
entrepreneurs is a problem with solverr. We see a need
in the market and then we're trying to solve it
and fix it, and that's what we need more of today.
So I'm definitely encouraging them to follow in those spotsteps
as far as to be an entrepreneur, to question things
and to solve problems and what that may look like
(25:12):
in their own life. I have no idea, and I'm
not necessarily trying to push them in any one direction
because I want them to do what lights them up.
I think it's really important that if we can focus
on what we're good at, what we enjoy, and where
there's a need in the market, that's where we're going
to be the most fulfilled, that's what we're going to
have the most success, and that's where well, well life
will just flow a lot easier if we do that.
(25:34):
So I'm always encouraging them to look at those areas
and whatever that might be.
Speaker 1 (25:39):
What is This question just came up for me as
we're talking, what what is one mistake you think entrepreneurs
make sometimes in your opinion, that you've seen or you've
made yourself.
Speaker 2 (25:52):
I mean, I've made every mistake under the Yeah. Yeah,
as I'm not going.
Speaker 1 (25:58):
To ask you. Because you're successful, you always want what
is what that you see happen?
Speaker 2 (26:04):
Well, it's something we talked about earlier, where not building
an audience first or just going into something because that
makes it a lot harder. So if you have an
audience and then you can sell to them, that's going
to be a lot easier. So I think that's one
thing ably maybe getting overconfident and thinking that you have
all the answers, not doing the market research to see
(26:26):
if there really is a need for this product in
the market. There'll be another one. I think there's so
many it's hard to say, what if there's more?
Speaker 1 (26:35):
But want to I want to pick you back off
of one of your your answers. I think it's a
really good answer. There are people who don't build an
audience and they just they just don't. They just get
back to not listening or whatever. How do you not
how do you differentiate because when you start, when you begin,
sometimes you'll go to your friends and family first. Yeah,
and they may not they may not respond in ways
(26:57):
that you know, or may not care that much. She
was like, just well, just do you gotta be I
don't care whatever. And I had to find a way
for myself to not rely on them that they're not
my audience. Really, my audience is out there, right, So
I went to go, how did you what was your
experience with that when you reckon starting out to.
Speaker 2 (27:13):
So have you heard of the concept of building in public?
Speaker 1 (27:17):
Yes?
Speaker 2 (27:18):
Yeah, I think that anytime you can put out there
what you're working on so that you can start to
slowly build an audience, because it's like that's saying, your
vibe attracts your tribe. The more information you put out
that and you're showing what you're doing, what you're passionate about,
you're gonna get people that are interested and are going
to follow along. And I've always just coming from a
marketing perspective, it's easier to start like at the base
(27:40):
level and work your way up. And so what I
mean by that is when you're getting started in something
and you're creating and you're sharing that in public, start
off by sharing with your family, Start with your friends,
those people who have a vested interest in you because
they care about what you're doing. They may push back,
they may question it. They may say you're crazier, you
shouldn't do this, or why don't you follow the safe
path and just get a job, And that's okay. As
(28:01):
an entrepreneur, as a business owner, you're going to have
to overcome a lot of adversity and that is the
nature of any endeavor that is worthwhile that you're going
to do. And so that's building up that resilience muscle. Also,
so I think by doing that by putting it out
there and sharing it with family with friends, they'll start
sharing it with their family and friends. And that's how
I think you can build that organically and start to
(28:23):
grow an audience. And that could be as much as
just like writing about what you're doing, whether that's on
social media or starting a blog or a podcast, you know,
and just sharing it in some capacity and getting feedback
and both positive and negative, because we don't just want
to talk into an echo chamber and just be surrounded
by yes men. People were saying, oh, this is so great,
you're going to crush it. Well, that's not helpful. But
(28:44):
you also don't want nothing but naysayers where people are
just telling you, oh, you have no idea what you're doing,
this is terrible. There's no need for that. You need
a balance of both to really leverage to balance it out.
But what you're doing, But.
Speaker 1 (28:56):
What you just said, it's putting a pretty resilience because
I was all time. I mean, you're gonna hear a
lot of knows, You're gonna hear a lot of your crazies.
You're gonna hear a lot of why would you do that?
Or any variation of that. Those words, you're gonna hear them.
What do you say something? And you have to kind
of I like that when they do that, you're building
your If you really believe in something, she just continue
(29:17):
going forward, obviously, but you're building a resilience to all
the other stuff.
Speaker 2 (29:22):
I think one of the biggest challenges we're facing today
and the current generation, they see entrepreneurship as this shiny
object of like, oh, I can be an entrepreneur, I
can do this, And they see Shark Tank like, oh,
these people are getting funded in this, and that's doing
such a disservice because that's not reality. This is not
how it goes. The major You're gonna hear no more
(29:43):
often than you're gonna hear yes. You're gonna get kicked,
you're gonna get knocked down, and you better get comfortable
in the uncomfortable and build that resilience muscle. Because most
people on the outside they're just seeing the sexiness. They're like, oh,
look at this. There's getting in a war, making sales
or all this, but they miss those ten years where
you're pushing and fighting and growing and doing whatever you
(30:07):
can in order to get there. So it's there are
no overnight successes. It's all just doing the right things
long enough consistently in order to get there where you
finally hit a level that you start seeing some success.
Speaker 1 (30:20):
I agree with that statement completely, and that's when we'll
start to wrap this up, because that's it's a great
it's a great way, that's that's a that's that's I
leave that wholeheartedly. I've been in this, in this work,
this business for almost twenty years, this part about my life,
and so I'm seeing successes now that are happening, and
I'm like, yeah, some it took twenty years, some to
(30:41):
five years, some took seven. I mean just I mean,
you know, and then when it hits, it hits right,
it hits, it hits. But like what you said, it's like, well,
I was consistent the whole time.
Speaker 2 (30:50):
That's all you have to do. And I think that
is the biggest challenge that most people face today is
the lack of consistency because they come up with a
little bit of adversity and then they're like, oh this
is hard. I'm out.
Speaker 1 (31:03):
And so now where are you based? You're based in Cincinnati, right,
are you based in tech?
Speaker 2 (31:07):
No? So I'm actually in Colorado.
Speaker 1 (31:09):
In Colorado, Okay, hello, Yeah, it was still you know,
the country still.
Speaker 2 (31:13):
Yeah, I spent my time between Colorado and Florida. So
I grew up in Kentucky, and then my mom's family
is all from Cincinnati, so I spent quite a few
quite a lot of time there over the years, and
I traveled all over and been across the country quite
a bit.
Speaker 1 (31:27):
Well, my thing why I bring it up is I
just want to tell people you can start something anywhere.
That's kind of the point is that you can start
a business anywhere. I have people I work with who
are from rural Indiana or rural Kansas and they've started
something successful. But you don't have to be in a
big city to do this. Now, with technology and everything,
(31:47):
you don't have to That's why ilse want to bring
that up. And in Colorado is a pretty popular state
and everything, but it's a middle of the country. It's beautiful,
it's beautiful state. I mean I've been in the many
times beautile state, but I kind of like that. So
like you started this, you started this whole thing from
somewhere that wasn't one of the huge cities.
Speaker 2 (32:04):
So yeah, I mean getting started with well in ness
when we launched. I was living in Florida at the time,
so I've only been on Colorado for a couple of
years now. But it really wouldn't matter because it's all
everything is virtual and work just online. And you know,
there's pros and cons to any location that you live in.
In one aspect, it's a lot easier, uh, just when
(32:25):
you're getting started if you're in a more rural area
where the cost of living is less, because then you
there's the financial considerations. But that said, and there's more
rural areas, you're probably not surrounding yourself with other entrepreneurs,
with other people that are doing things that you want,
where you're gonna get inspiration from where you can bounce
ideas off. So you know, there's a there's a promo
con to all of it. So but in those more
(32:47):
there's those bigger areas where you are around other like
minded people, it's probably more expensive too, so there's a
trade off.
Speaker 1 (32:53):
Yeah, I'm in La so you know how that is. Yeah,
I love it, but I mean today's sunny is gonna
be like seventy degrees or this is why nice here,
That's why I pay for it, That's why I live here.
But I actually want to ask you a question. It's like, so,
how does Seth replenish himself and stay mentally mentally healthy
(33:14):
in the workspace? Like do you have a team with people?
I'm not team, but do you have people that you
that are like minded you could talk to? Oh?
Speaker 2 (33:21):
Yeah, I So there's a couple of things that I do.
I've been actively involved in several different mastermind groups for
over ten years where we get together a few times
a year and bounce ideas off of each other and
talk and converse and share experiences and best practices and
things like that. And most of those are in person,
but there's some that are virtual as well. So I
(33:42):
do that. But then also one of the things that
has really been a game changer for me my own
mental health has been kind of in the biohacking space,
and that's doing irregular sauna and cold plunge. So I
do that almost every day, where you go sit in
the sauna for almost an hour every day and then
cold plunge and do circuits back and forth about fifteen
minutes in the hot and minutes in the cold. And
that is a game changer for my own mental and
(34:04):
emotional health and It's kind of how I reset and
just then after that, I'm just ready to go again.
Speaker 1 (34:10):
So I am not I don't a lot of folks
doing the cold pluns, and I feel like that old
man is like, you guys are crazy. But I will
tell you this, Seth Seth spears. There was four days
we had no hot water. We had to get a
new water heater and just took some time to get
in and all this stuff. So my brother and I
both I'm close to sixty and my brother's like behind me,
(34:32):
and we still taking showers, and I was like, I
could go to the I guess I could go to
the gym and like take a shower there or whatever.
I was like, I was home, So I started taking colds.
I took cold showers for four days, nice to like,
you know, it was kind of refreshing. I told me
what people out there, I'm not crazy. I'm telling you
it was kind of refreshing. Take a cold shot. I
(34:53):
was more awake in the morning, ready to go to
work and do my well, this is my work. But
I was what my eye were more open, everything was open,
and I felt kind of more alive on Somelo. I
will admit that through the cold shower. Now back to
my warm showers. But I did I will say this
whole cold punch day, I can see a piece of
(35:14):
how that is something for real.
Speaker 2 (35:16):
So I one of the things with the cold it's
that mental side, because like it's building that resilience muscle.
And I've heard the rock Dayne Johnson talk about this
where he takes a cold shower first thing in the morning,
and he said that if the first thing that you
do is taking a cold shower, you're practicing that resilience muscle.
You're doing something hard first thing that makes the rest
(35:36):
of the day easier. Yes, you know, we wake up
and we want to be comfortable and just like feel
warm and cozy and have coffee and then go get
into the day. But if you start with something that
is going to be a little bit more challenging, and
it's like, oh I got this. I can overcome whatever
is thrown at me, because you know, life is hard.
You know, the one constant in life that all humans
(35:57):
share d one experience is suffering. It is challenging. It
is the hard things that we go through. And so
if we just coddle ourselves and like, oh everything has
to be nice and cozy and warm. That's not the
reality of life. And we can try to sugarcoat it
and say that it is or that's how it should be.
But should ston't make the world happen. It's like it should,
then it would, you know. And so it is practicing
(36:20):
that resilience muscle and doing those hard things. It helps
us to overcome and become better, and then that makes
a lot of life easier by doing that.
Speaker 1 (36:30):
Yeah, I want to be you when I grow up.
You're good, I can touch you forever. You're great. I've
been looking forward to this. We'll still do it earlier,
but we had the fires here in California and it
might see my roof collapse, but it was completely worth it.
Thank you, sad you made my day better. So thank you.
Speaker 2 (36:48):
Thank you for having me. I've enjoyed it.
Speaker 1 (36:50):
Okay, So so this is this is your change. I'm
gonna put every put everything in a description below, of course.
But once you were able to say where can they
find your products? Accompany you and we won't talk to anything,
We're can go ahead and promote.
Speaker 2 (37:02):
Sure. Well, if you want to learn more about me
Seth spears dot com and I've got links all my
social media there and the companies that I'm involved with,
Wellness that's w E L O N E S s
E dot com so Wellness with any on the end
and like all of our social media is linked there
as well, and those will be the two places.
Speaker 1 (37:20):
Yeah, follow them there. I'm following on social media. I'm following.
We got follow them, follow them, follow and see what's
going on. Side note before we go, any any new
products on the horizon. Are you developing anything or is
it right now or how what's going on?
Speaker 2 (37:33):
Yeah? You know, we're we are looking at some new
products in the oral care space. Nothing that I can
talk about yet because we're still kind of in the
R and D phase, but we that's our bread and butter.
Eighty percent of our businesses oral care, and so we're
leaning into that very heavily.
Speaker 1 (37:48):
I love it. I do love a toothpaste, I'm telling you.
And a probile said I mention those either, yes, ProBiS.
Good to you, folks. I'm James Jr. Of course you can
follow me where all James juniors are at James Jr. Everywhere,
I mean everywhere us A lot of heelp dot com
is my website and if you want to, if you're
afraid to reach out to them, and you just want
to talk over something or whatever about wellness or whatever,
(38:09):
find information, can contact me and I'll vet it through
and we'll see what's going on. And some folks just
get nervous, they do, but he is here for your health,
for your health care needs. That's what we're here for,
and we get better health. And I'm so glad we're
able to connect with them today. Extra connections on Facebook
and we'll talk to you next time
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