L'artista ha bisogno di true fans per vivere di musica. Kevin Kelly ci dice di quanti true fans abbiamo bisogno e perchè ci permetterebbero di vivere della nostra arte. Capiamo insieme cosa sono e facciamo una panoramica della sua teoria applicando alle sue considerazioni tutte le informazioni necessarie per capire in che direzione sta andando l'industria musicale
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