Get the Gig

In the book "Get the Gig" Jake Laughlin spends a lot of time on social media and marketing for musicians. However, with the ever-changing nature of social media and marketing, Jake has made available the "Get the Gig" podcast. Stay up-to-date with everything social media and marketing with some of the best in the DIY Music Industry!

Episodes

Digital Marketing for Artists

April 20, 2020 • 42 mins

We this episode, we talk online marketing for artists with Randi Skinner of RS Consulting and Jen & Tony of TB Winds!

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Turn Up Your Web Presence | Ritchy Flow & Mindy Arendt

April 7, 2020 • 67 mins

It is unfortunate that so many of us have had gigs get cancelled, but while we are all at home, why not use this time to improve our social media and web presence? I will be talking with Mindy Arendt and Ritchy Flo, getting tips for artists that want to improve their social media and web presence.

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Successful Event Fomula

January 24, 2020 • 27 mins

I put together a formula, a template, that anyone can use to enhance their marketing strategy. This is the formula I use on all of my events when I want to draw large crowds. From poetry readings to PTA meetings, if you want more people at your events, the Successful Event Formula is for you!

Formula:
MV + (2 Months of U Advertising * 4%) = Large Crowds

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12-Minutes on Taxes

March 13, 2019 • 11 mins

I know, it's super boring, but it's important. I wanted to share some of what I've learned in the tax world. I'm not a tax expert, but I hope it will help you with your taxes as you continue to purse your musical career.

Key Takeaways:
- Get comfortable with a W9 form.
- Set aside 20-25% for taxes (maybe more, maybe less, depending on your area).
- $600 is when you need to start paying taxes.
- If you didn't set asid...

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Increase Your Press Coverage | Lucinda Breeding

January 11, 2019 • 9 mins

Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.

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Increase Your Press Coverage | Lucinda Breeding

January 11, 2019 • 9 mins

Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.

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Get the Gig Book Launch & Education Event

January 2, 2019 • 13 mins

This was my opening presentation at the "Get the Gig" book launch!

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Business of the Arts: Social Media & PR Panel

September 14, 2018 • 108 mins

The Greater Denton Arts Council hosted a social media and PR panel. My fellow panelists were: Josh Berthume (Swash Labs), Mindy Arendt (Something Shiny) and artist Mancini, moderated by Andy Odom (Santander Consumer USA).

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Daily Rant #30 | Email Etiquette

July 31, 2018 • 58 secs

When it comes to email, it is best to keep it short and sweet.

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Daily Rant #29 | Strategize For Tastemakers

July 29, 2018 • 1 min

When promoting shows, we often think we are in the business of one-by-one advertising. However, things begin to really take off when tastemakers start bringing their circles to our shows.

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Daily Rant #28 | How Much Time Do You Need For Promo?

July 28, 2018 • 2 mins

Crowds need time to discover shows and then work them into their schedules. So, how much time do you need in order to effectively promote?

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Daily Rant #27 | The 4% Rule

July 27, 2018 • 3 mins

I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.

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Daily Rant #24 | Invest in a PA System

July 24, 2018 • 1 min

Having a PA System can really set you apart when seeking gigs in restaurants and other non-traditional music venues.

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Get the Gig

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Digital Marketing for Artists

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Turn Up Your Web Presence | Ritchy Flow & Mindy Arendt

Successful Event Fomula

12-Minutes on Taxes

Increase Your Press Coverage | Lucinda Breeding

Increase Your Press Coverage | Lucinda Breeding

Get the Gig Book Launch & Education Event

Business of the Arts: Social Media & PR Panel

Daily Rant #30 | Email Etiquette

Daily Rant #29 | Strategize For Tastemakers

Daily Rant #28 | How Much Time Do You Need For Promo?

Daily Rant #27 | The 4% Rule

Daily Rant #24 | Invest in a PA System

Popular Podcasts

Digital Marketing for Artists

Turn Up Your Web Presence | Ritchy Flow & Mindy Arendt