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April 7, 2024 29 mins
Meet Danny Cass, the mind behind The Liddle Speaker. From conception to launch, he shares the highs and lows of bringing his innovative idea to life. Danny takes us on a captivating journey, revealing the secrets behind successfully transforming an idea into a marketable product.

Join us as we explore the creative process, the challenges faced, and the ultimate triumphs in the world of invention and entrepreneurship. Don't miss this inspiring conversation that offers valuable insights for aspiring inventors and dreamers alike! https://liddlespeaker.com/#contact-us

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:19):
Hello, and welcome to the GotInvention Show. I'm your host Brian Freed,
and today our guest is inventor DannyCuss. He is the inventor of
you see right behind him, thelittle Speaker. Welcome to the show,
Danny. Well, thank you,Brian, thank you so much for having
me today. It's an exciting dayto be on your show. Great Danny,

(00:41):
tell us who you are and whereyou're from and what do you do
for a living. My name everybodycalls me inventor Danny, and I'm from
the Thumb Coast region in Michigan.I am an entrepreneur and an inventor of
the little Speaker. Okay, well, so this little speaker I see in
the background you have some lady throwingit up in the air like she's very

(01:03):
excited to use it. So beforewe get into what the product that you
came up with, it's actually aproduct available for sale, which is great.
So tell us what the problem wasand why you kind of felt like
you needed to create this product.Well, it's a great question. Braning
right out of the gate. Firstthing we did is the biggest problem with

(01:23):
speakers is they only sit on tables, countertops, and that's it. So
wherever you put them, they sitright. So we came up with a
magnetic speaker that allows you to stickit anywhere, and I mean anywhere on
metal to wood, plastic, glass, and I can walk you right through
it. So you had this problemwhere you had these speakers that were kind

(01:47):
of portable, and did you trythose out and just say, these aren't
doing it for me, or maybethey're falling off, or they're not sticking
to where I want. I wantto do other things with them. Absolutely.
One of the biggest problems I hadwith my speakers is no matter where
I put it, I can neverfind it again because someone else moved it.
Right. So the cool thing aboutour little speaker, which is in

(02:08):
my hand right here, it magnetizesto anything steal so that's a steel plate
and there it is right on thereright But not only does it magnetize my
steal plates, it goes on theback of my phone and turns it into
a kickstand. That is the veryfirst one Brian to magnetically attach to a
phone. So I think it's what'sinteresting also is that this website that you

(02:36):
have shows the different types of usesfor it, which I think you did
a great job with these screenshots.I don't you have on the beach you
have sitting right next to you.You have where it turns into a speaker,
and oh, even sands is gettingthrown on it, and it looks
like it's still protected. So itlooks like it hopefully it's waterproof and sandproof.

(02:59):
There. It is actually water resistantand it's got a dustproof cap.
So if I take it to thebeach, you know, and I got
to play the sand right in frontof me right here, I can just
throw the sand right on it andit will not harm it. So,
yeah, it's a dustproof cap.That's great, and I see different colors.
Very nice, Danny. So youhad this problem and then you came

(03:22):
up with this idea for this littlespeaker. Now, most of the time
us inventors are coming from some othertype of profession. So and we kind
of take this idea and we turnit into a side hustle. Hopefully we
turn it into a business. Sowhat's your background, Danny. Yeah,

(03:42):
you know, real early on,I was out in the field of electric
right. I hit my apex realreal early at a young age. You
know, I got my masters andstuff and then I got bored. I'm
being honest, you know, Igot bored and then wanted to get more
into engineering and stuff. I wasfortunate my phone rang by a headhunter.
They got my name and they askedme if I understood AC and DC,

(04:06):
which I did. And I wasone of the very first guys to work
on the electric cars back in theyear two thousand in Japan. So it
wasn't just me. There was ateam of us. But you know,
I was happy to be a partof that team, and that taught me
to be a reverse engineer, andthat probably helped you, with your background
to come up with an electronic typeof item like the little speaker absolutely did.

(04:30):
If it wasn't for all those mentorsthat I had, I would have
never been able to recognize my weakness. They showed me my strength, and
it just I flourished into inventing productsand automotive non automotive products, entertainment industry,
and here we are with our littlespeaker. So yeah, we have
patents and audio video and electronic chargingtechnologies. Now, I know you have

(04:54):
other inventions, but let's focus onthe little speaker. In that journey today,
y, you had the problem,you had the solution. You got
really excited at that point. Whatdid you do first? Well, the
first thing, you know, Iknow, originally we had another product that
we actually had the speaker molded intothe bottom of it, and you know

(05:17):
that product never got fully tooled becauseof the pandemic. Right, So we
were sitting at home and a customeractually reached out to us in the recreational
vehicle industry and said, is therea way that you can make that product
remove from your platform? It wasa shelf right, and so we had
a lot of time on our hands. The iPhone twelve was coming out at

(05:38):
the time with their magnetic charging technologies, and so we just kind of bundled
it all together and created the firstspeaker. Like I said, that magnetically
attaches right to your phone. Igotta find the silver one. There's the
silver just so you can see adifferent color right there. And Danny,
so when you did figure this allout, and you said we a couple

(06:00):
of times. So who is theother person or team that you have or
is it your significant other? Well, yeah, I definitely significant other helped
me just launch this thing to themarket, for sure, But no,
there is a team of us thatactually started on the little speaker, and
you know, we couldn't meet inperson. So what I did is I

(06:21):
did a joint venture with a group, you know, on international and you
know, we filed patents overseas andwe filed their patents here. It was
during the pandemic. All we coulddo was video calls, right and shoot
back and forth picture drawings, ideas, And that's how we did it.
We just proved that we can workremotely and still invent cool technology from the

(06:42):
here I am. You know,I'm in the basement of my home on
my live show right now, right, so I could do it anywhere.
Well, you seem like you hadthe background and it seemed like you were
the leader of this technology that youwere putting together. So what did you
do first? Based on your experienceand just kind of navigating through the invention
kind of process, how did youstart? Did you take a part another

(07:05):
speaker? Did you evaluate other speakersto figure out how you can make this
one better? Well, what makesthis very unique is, you know,
it's a space. As we goon in time, we become more minimalists,
right, we want smaller things withbigger sounds or we want smaller things
to move around, right, Andso that was part of the strategy too,

(07:28):
because don't get me wrong, people, there's beautiful speakers out there,
but they're big, bulky and heavy. Right. We wanted something portable that
you can put in your purse andtake it on the go, throw it
in your bag, use it forwork. Right. So that's part of
the big problems because everybody made beautiful, big speakers, but nobody made anything
really small. And so what wedid is started working on the compact size

(07:50):
of our speaker. And I mean, it's tiny, but it's got a
big mouth because we have an enhancedspace and so, Brian, if you
look at the housing on the realquick you can see this one's kind of
shaped like a bell. So wecaptured all that energy and made it explode.
Think of a bell when you ringa bell. That was part of

(08:11):
the making it burst out the topthat nobody's ever done. They're all square,
right, So we made ours looklike a bell. And that's one
of our claims. Speaking of claims, now, there are portable speakers out
there, and you said that whatmakes yours unique is that it's portable and
it can magnetize onto different types ofitems. So what is is there more?

(08:35):
I understand the bell shape? Yes, yeah, yeah, So this
is the very first speaker to happen, and I'm gonna bring it up close
to the camera. The magnets arebuilt inside the housing, so we were
able to put a magnet inside thehousing that didn't create interference with our speaker,
our printed circuit board. It's insidenow, don't get me wrong.

(08:58):
Somebody else made a magnet in thisdown the outside, so we were able
to stick ours internally in the housingand penetrate through the plastic and still stick
on. Like I say, anythingto steal. This is a steel plate
right there. It is right there. When you're putting this on the back
of a phone, some people thinkthat a magnet to the back of the

(09:20):
phone is going to damage the device. Is that the issue? I know
that now there's ways to just chargeup your phone just by putting it on
one of the chargers, But isthat an issue? No, So many
years ago hard drives were built intoeverything, right, so there's no hard
drives in our phones today, andso the magnetic chargers actually attached the same

(09:45):
way in the same spot, soit doesn't hurt it. It's right there.
It's compatible with the charging area.Very cool. Tell us about your
journey as an inventor, because it'sso exciting when you see your product the
way it is right now. ButI'm sure it wasn't all just a smooth
ride. It seemed like, numberone, you were challenged with the pandemic

(10:09):
to get through it, and thenyou were looking for resources to be able
to connect with to get it tothe next level. So when you did
say that the first thing, oneof the first things you did is kind
of connect up with some other peopleto get them involved in the project.
What happened after that, What wasthe kind of journey and the next step
of what you needed to do.Well, that's a great question. So

(10:33):
once we develop it, right,we were just coming out of the pandemic,
I mean it was still fresh asever. People were just coming out.
You couldn't attend trade shows unless youknow, you're vaccinated and stuff,
and you know, so we themarket wasn't fully back to normal nowhere near.
But what we did is we didthe TV show effect of you know,

(10:54):
the inventor show that says, hey, no matter what you invent,
take it to the market and seeif somebody'll buy it. Right, So
here we are just coming out ofthe pandemic. We took one thousand of
these units, Brian, to ashow in Atlanta, and you know what,
Brian, we sold out one thousandof those units in six hours and
we wrote eighty additional purchase orders andat two and a half days there.

(11:16):
So we came home, we hadboxes to a ceiling and it was like,
I think we got something. Andthat was a sign right there.
The development side of it, sinceyou do have some electrical you mentioned ACDC
type of background with your experience,was that easy to be able to get
through the development side? There's alsodesign side of it. So sometimes people

(11:41):
are good with the inside, butthe way that it should be designed you
might need somebody else. So thisteam that you made up, were they
the other components of being able toget this product finished. Yeah, there's
no doubt. You know, mypartner that we've done it with the overseas,
he played a big role in it, you know, because he's an
audio guy, right, and soI'm an electronic guy. So you're right,

(12:03):
you know what's my strength what's hisweakness? Right? So we we
played off each other and you know, and I started seeing visions of how
this thing could work in many differentaspects, and so that's how it all
rolled out. But there there wasa team of us to put it together.
I mean, you know, wewe started with a CAD tool of
just a three D cad you know, we three D eat it and then

(12:24):
hey it, I think it's gonnawork. I think it's gonna work.
And then we moved into our tooling. So that was a lesson learned by
us in the past of buying toolingfirst, Never do that. Well,
you were the decision maker, itseemed like, and as you were going
through you finally was it just thefirst time that you saw what you liked

(12:45):
and just went with it, orwere there different iterations of it till you
got it to way to the waythat you were looking for it to be.
You know, we when we launchedthe Little Speaker, the very first
one right here, when we launchedthis one, we we obviously kept making
little minor changes. And today we'reactually working on another rep called the Little
Speaker Pro, which is even moreadvanced, and so we're going through that

(13:07):
same process again. And we justpassed our audio tests on our news speaker
that's coming out for this ball.But the cool thing about it is we
did have to make changes. There'salways something minimal, you know, the
way that the speaker sits in there. And again all that energy, because
we put such a big amount ofenergy in here, it has to explode

(13:28):
and so when it does that,it's the vibration right. And so if
we didn't put a silicone bottom onthe bottom of this, this thing would
skate right across the floor, youknow, your table. So there's a
lot of pieces that we had totweak to get it there before we went
into tooling. So it seems likea lot of people don't really think about

(13:48):
what it takes to make a finishedproduct like you have in your hand and
that works and other people are usingfor the same reason you came up with
it. What are the pain pointsthat you had in that development. What
are some of the things that peopledon't know what it took to end up
getting to the product that you havetoday. The biggest problem that we had

(14:13):
is so because of the pandemic,I mean, it almost sunk us with
capital, right, I mean ourcompany came to a complete stop for two
years, and you know, wewere we were inventing technology, you know,
and raising capital. Well, allour capital providers they split, you
know, they were gone, andso we had to figure out a way

(14:35):
to crawl out or we were goingto lose it. That was probably the
most painful thing. I thought Iwas going to lose everything over that,
and you know, we were ableto pull ourselves together. You know,
I had to finance against my houseagain, you know, and I'm like,
oh my god, this is crazy, right, and i don't know
what was going to happen because we'rein the pandemic. And but luckily,
thankfully, we were able to pullout and emerge. People wonder what kind

(15:01):
of financial obligations there are when you'recoming up with an invention. So you
mentioned something that sounds like it wasa decent amount that you put in.
Some people do things and come upwith ways on a shoe string budget.
Some people might start off with asmall run maybe to be able to just
modify something that already exists and puttheir name on it and be able to

(15:24):
sell it. Why do you thinkthat it costs so much for you?
Well, again, so much isall relative to what that means to everybody
watching and listening. But why didyou have to go there and find refinance
or take capital out of your equityof your house. You know, that's
a great question. And if Ihad to do it all over again,

(15:45):
Brian, I believe I take allmy lessons learning, and you know,
I wouldn't want to buy all moneyfrom anybody ever again and do it and
I'd do it more smarter because again, as an engineer, we're kind of
perfectionists too, right, I mean, trying to put everything together, and
you don't have to have it rightthe first time. One thing I learned,
right, get it to the market, and then you can make another

(16:07):
RAB and another rab, just likejust like the iPhone, right, I
mean the phones they choose to keepchanging the it's here. We are on
the twelve, thirteen, fourteen,fifteen, right every year, so we
can do the same thing. So, like I say, get it to
the market as fast as possible,as cheap as possible, keep all your
equity and your money and go.And those are some of the things that

(16:30):
I've shared on stages where I speakon panels that trade shows. People invite
me and I speak on panels andI tell them how I did it.
You know, and again, onceyou understand your strength and your weaknesses,
you can move the football a lotfaster. Absolutely, so, Danny,
here's your website. And before weget into more of the kind of the

(16:52):
patent process that you went through,let's just take a look. So you
have the little speaker here. Itgoes on to any phone. I guess
at this point that has some kindof magnet in the back to do wireless
charging. So instead of the wirelesscharging, we can put your speaker behind
it you continue your phone into akickstand. What's what's cool about it,

(17:15):
Brian, is sort the little speakerit will magnetize in the back of my
phone directly. But not only doesit magnetize to my phone, it'll magnetize
to my phone case. So there'sthe magnetic phone case for the for the
iPhone one right and then but what'sgoing on right now is actually this is

(17:36):
a Samsung case right here, soyou can magnetize it to them cases now
too, So they're working on puttingthat inside their phones itself. The magnetic
charging is a new standard that cameout, you know, and launched in
January of twenty twenty four. You'veseen a lot of products coming out in
it, So it's it's going tobe in everything. Because when you think

(17:57):
of charging anything, the vibration andyou know, if your phone's going off
and vibrate, they could come offthe charger. So by having a magnetic
charger, it allows you to stickand same as our same as our speaker.
It just sticks right to it.Like I say, they will go
to either. Yeah, both,so that is that right. There is

(18:18):
the Samsung and that's the Apple,so they're both available. You think or
you figured out at this point thatthe main focus or the main reason people
are buying it is to attach tothe back of their phone and stand and
use the speaker. Or is itsomething that they're keeping in their purse,
they're keeping on their desk, they'rekeeping in their kitchen. What do you

(18:42):
What do you think is some ofthe highlighted real focus of why people are
using it. I think people areamazed that we can attach to a back
of a phone a speaker and turnit into a kickstand. Everybody loves kickstand
so they can watch their little moviesor whatever. But you can do audio
books, you can do music that, you can watch movies. You can

(19:03):
sit there and watch a webinar,you know anything, right, And so
there's so many features, but notjust for your phone. You can use
it on your tablet, your computer, your PC. And people love it
in the kitchen because they can listento music or they can call up I
need a recipe, right, andit will pull it up and tell them
or whatever it is. So it'sreally nice to have. It's a great

(19:26):
feature. But taking it traveling forbusiness like I do, it's perfect all
right, But whenever you if you'regoing to the beach, it's got it's
water resistance, it's got a dustproofcap. And the other thing that it
comes with. Brian. In thebox, we give you these two little
rings. Okay, they're sticky andyou just peel them off, right,
So watch this. So I'm gonnaput one right here on my shirt right

(19:48):
there, right. I think it'sright there. So so the cool thing
about it is I'm gonna take myspeaker and I'm gonna put it right on
my shirt. There it is fitone second, let's see that. So
I put this little ring on myshirt. Again. It's just peel and
stick. You just peel and stick. They're sticky on one side. See,

(20:08):
I got it on my finger rightnow, so, and I put
one right on my shirt and thereit is right there, the speaker.
So you're going to attach the speakerto wood plastic, glass fabric. I
have people that put it in theirshower and they just move it around.
They'll get ready in the morning.They got their music or they're listening to
their podcasts right right there in theshower, the news, and then they

(20:29):
go to the kitchen. They gotit in the kitchen, stick it down
the refrigerator to microwave. Again.I put this ring righting on my kayak
and I float down the river.It's great, like, where's that music
coming bround? That's great. Andpeople don't realize there's no wire it's wireless.
So it's Bluetooth that you have inthe technology within the speaker, right

(20:52):
yeah. And the cool thing isis we got a five point zero in
there, and we can we actuallytransfer data two times fast in old speakers,
and we go four times the distance. So I compare two of these
speakers together. So if I wantedto pair this black one and this pink
one together right here right, Ican do that and I get stereo surround

(21:15):
sound. So we won the IBTAward at Consumer Electronics Show with this,
and yeah, we were approached bya famous movie you know, I probably
can't say, but the director andthey congratulated us. Helped kick start our
sales. Fantastic. The patent informationthat you had to go through and the

(21:37):
different steps that you needed to taketo secure it. At one point,
at what point of the steps thatyou went through, did you figure out
that, hey, I have somethinghere, I better protect it. Yeah.
Well, you know, this isa very great question because during our
time of development, again it wasa pandemic. Everything was close, you

(22:02):
know, so it was a differentanimal than I'm accustomed to with filing because
nobody's nobody's working at the patent officefiling, which is going through a change.
And so we started developing this actuallyin October of twenty twenty, right,
that's when we started getting our headstogether. In March, we built

(22:22):
that first little cat prototype and said, I think it's gonna work, right,
and then we filed our patents,you know, and uh, and
we finally figured out a way tofile everything because here is, you know,
we just passed a year in thepandemic, and so we filed our
patents, got it, you know, everything filed. It was it was
such a challenge and it was justnot normal for us because typically we just

(22:45):
hey, go see my patent attorneyat his office, walk them through everything.
There's just a challenge. So butluckily we got everything in place.
So that's awesome just going through that. Because you were an electrical background guy
and now all of a sudden you'regetting into product development and you're getting into

(23:07):
patents and intellectual property. What wasthat like for you going through that?
Was it challenging? Was it easy? Did you have the right support?
Yeah? Yeah, yeah. Forme developing products, I've done it,
you know with my corporate world.You know, I developed new technology and
products and stuff and understood manufacturing again, you know, working in the automotive

(23:30):
industry, that was some of thebiggest challenges I've ever done. But it
opened up my eyes to seeing howto build a car, which is very
complex, and so that helped me. But again, you know, finding
the right partner that can help buildon the manufacturing side was so important.
So we were able to do that. And was it a challenge? Absolutely?
Everything you do is going to bea challenge, and the question is

(23:52):
that you're taking the right steps.And I always tell everybody, hey,
there's a there's a whole ocean outthere, but I can only drink a
glass the water at a time,right, So take that one glass,
get it done, move on tothe next goal. Right. It's a
step process, and you got it. If you try to leap and bounds,
you're gonna make mistakes left and right, and it's gonna cost you money

(24:12):
that you don't need to spend.So it's just follow the process. And
I think that's what's great about theshow here. You know, us inventor
has been down this process and wecan share it with them and so they
don't make mistakes. And that's whatI do. I share a lot of
information with a lot of people.That's great. So you have the product,

(24:32):
tell us where we can buy theproduct, and then also tell us
what's next for you and or thelittle speaker. Yeah yeah, yeah,
yeah. So the products available atlittle speaker dot com. You know,
there's a link right there by itand it'll take you to the major channel.
But little speaker dot com what's comingnext? So we're all right.

(24:52):
Now, we got on our channel, we got our pink speaker, we
got our black speaker, and thenwe got we got our silver silver speaker.
Also that's out there right there.So what's coming next, Well,
that's a great question. So weare entering the promotional product industry where we
can put logos and stuff on speakersand stuff. So right here, I'll

(25:17):
show you one. There you go. We printed a snowflake on the side
of this one right there, sokind of gives you an idea of what
we can do. This one herewe did a rap you know, we
did a rap light here. Sowe've been asked to do some movies,
you know, take a scene froma movie and wrap it. So that's
a market that we're entering. Andthe other thing that's really cool that's coming

(25:37):
out later this year, Brian,this is a good one. So right
here, I got a wireless charger. Right this is one of my prototype
speakers right here. It's in thecolor of blue, and we got a
standard blue that's also available out thereyou can find. But watch this,
Brian, my charge here my speakerright there, you see it. It
just came on. So we puta wireless charger in our speaker to charge

(26:06):
wirelessly. And look at that,Brian, all right, and not only
can it and put it on yourshirt exactly. But not only that,
Brian, we put a microphone inhere that's coming out also to allow you
to communicate. So if you're onthe golf course, you can take a
call on your golf cart now,so yeah, and again you can put

(26:26):
it on your shirt too, sothere it is right there, so either
way. So yeah, so that'scoming out in the future. So the
little Speaker pro will be out probablyby late fall. But you know,
we have our standard unit, whichis Rev. One, and then again
you know we have every more advancedunit also coming fantastic quickly just give us
I know you have along the wayhere during our interview, but just give

(26:49):
some final words of wisdom to inventors. People out there with big ideas that
they think about working on, ormaybe they're stuck somewhere. Just give us
some quick words of wisdom. Danny. Yeah, you know, I always
tell everybody the same thing. Ifeverybody's got a great idea, but don't
ask your friends and family what theythink of it, because they're not going

(27:11):
to be truthful. They're going totell you, hey, I love it,
right, do the same thing thatwe did. We developed a product
We took it to a trade showto see if people would open up their
wallet. That's the most important thingright there, to see if they want
it now. Again, you couldgo with a prototype, you know,
because buyers are looking for new products. Innovation creates competitive advantage. So take
it to the market and see ifpeople will buy. Your focus group is

(27:33):
You don't have to hire a focusgroup no more. It's online, all
right. Just ask people online what'syour thoughts on this? Would you buy
it? Do a pre sale tocreate cash flow. That's my mistake.
I didn't do a pre sale,and I wish I would have, right
because I would have had more cashflow. And then you can worry about
all the other stuff. And themost important thing is understand your strengths because

(27:55):
your time will be consumed in yourstrengths and hire out your weaknesses. Let
someone else help you that understand theweaknesses. And you need to be your
own brand ambassador for your brand,like I'm inventor Danny for the Little Speaker.
So don't let someone else try towrite about your stories. Write it
yourself because you see the vision completely. That's great advice, great information,

(28:18):
and congratulations on your success and yourcontinued success. So Danny, real quick
tell us where we can buy theLittle Speaker today. You can get the
Little Speaker at little speaker dot com. Easy is that. Thank you so
much, Danny. We hope tosee you back again on Got Invention Show
with your latest greatest inventions. Ifit's not the next version of Little Speaker,

(28:41):
I'm sure it's something else that you'reworking on, because I know you
always have something going. So itwas great to learn about you and the
Little Speaker. And thank you againfor joining us. Thank you, Brian.
It's great, been a great pleasureto be a part of the invention
and organization and I love it.Thank you so much. Thank you.
We'll speak to you again soon,Danny. Okay, thank you. That

(29:04):
was great and inspirational. And lookat what he just thought of and brought
to market. And that's what weneed to do, and that's why we
have this show. To keep yourideas moving forward. Doesn't matter who you
are, just keep those ideas goingand soon maybe other people will use it
for the same reason you came upwith it. Till next time, Thank

(29:26):
you so much, and keep movingyour ideas forward.
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