July 15, 2024 • 30 mins
Join us as we sit down with Justin Chen and John Li, the founders of PickFu, as they share the inspiring story behind the platform's inception and the origins of its name. Discover how they identified a common problem and innovated a solution that empowers ecommerce brands, Amazon sellers, marketers, and publishers to gain instant consumer insights. From refining product designs to optimizing packaging and testing marketing strategies, PickFu provides real-time feedback directly from your target audience, revolutionizing decision-making processes. Don’t miss this episode to learn the the journey of PickFu and the impact
it's making! https://www.pickfu.com/
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About Got Invention Show:
Welcome to the Got Invention Show!
Listen to inventors interviews sharing their invention story to the world! Are you patent pending? Do you have a prototype to show and demonstrate? Are you looking to earn royalties from your invention? Are you looking for a manufacturer? Do you want to raise money or find an investor? Do you want to sell your invention? Learn from other inventors or let’s see and hear about your big invention idea!
Show & tell us about your invention, have your very own video interview to be proud of! Your video can be used to: Post to your social media Add on your website Send to bloggers & editors Pitch to licensees or investors Listen to inventor interviews or sign up: https://gotinventionshow.com/
Your Host of Got Invention Show, Brian Fried. Brian is the host of Got Invention Radio, with interviews of high profile guests including the U.S. Patent & Trademark Office, Lori Greiner from ABC's Shark Tank, & over 150 individual interviews.
Brian connects and guides inventors to earn royalties from their inventions to licensees and brand properties looking for new ideas and intellectual property to expand existing or add to new product lines.
Inventor Smart: https://inventorsmart.com/
Host Inventor Expert and Invention Consultant Brian Fried: https://brianfried.com/
Check out the launch of a very exciting app, finally a community for inventors!! Our very own social media, networking, events and resources to help each other with our big ideas! The Inventor Smart Community app now available on Google Play or Apple App Store https://inventorsmart.app
it's making! https://www.pickfu.com/
--------------------------------------------
About Got Invention Show:
Welcome to the Got Invention Show!
Listen to inventors interviews sharing their invention story to the world! Are you patent pending? Do you have a prototype to show and demonstrate? Are you looking to earn royalties from your invention? Are you looking for a manufacturer? Do you want to raise money or find an investor? Do you want to sell your invention? Learn from other inventors or let’s see and hear about your big invention idea!
Show & tell us about your invention, have your very own video interview to be proud of! Your video can be used to: Post to your social media Add on your website Send to bloggers & editors Pitch to licensees or investors Listen to inventor interviews or sign up: https://gotinventionshow.com/
Your Host of Got Invention Show, Brian Fried. Brian is the host of Got Invention Radio, with interviews of high profile guests including the U.S. Patent & Trademark Office, Lori Greiner from ABC's Shark Tank, & over 150 individual interviews.
Brian connects and guides inventors to earn royalties from their inventions to licensees and brand properties looking for new ideas and intellectual property to expand existing or add to new product lines.
Inventor Smart: https://inventorsmart.com/
Host Inventor Expert and Invention Consultant Brian Fried: https://brianfried.com/
Check out the launch of a very exciting app, finally a community for inventors!! Our very own social media, networking, events and resources to help each other with our big ideas! The Inventor Smart Community app now available on Google Play or Apple App Store https://inventorsmart.app
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:16):
Welcome to the Got Invention Show.I'm your host, Brian Freed, and
today we have two guests. Wehave Justin Chen and John Lee from PICKFU.
Welcome to the show, gentlemen,Thanks for having us, Brian,
thanks for having us. Thank you. And look, we have all different
types of inventors on Got Invention Show, but today yours is a bit unique.
(00:39):
Why don't you start off by tellingus who you are, where you're
from, and then we could talkabout what the problem was, which is
kind of interesting too. But Justin, why don't you start off? Sure?
So my name is Justin Chen.I'm based in Los Angeles, computer
science engineer by trade and serial entrepreneurfor the past eighteen years. I think
(01:00):
that's great. And John, Yeah, so my name is John Lee.
I'm based near San Francisco in northernCalifornia, similar with Justin, a software
engineer and product product manager by trade, and we've been business partners for eighteen
years I think, yes, eighteen. And you both went to Berkeley.
Is that how you both met?Yeah, that's right. We both went
(01:21):
to Berkeley, took a lot ofclasses together, ended up being roommates I
think our final year, and youknow, we always wanted to do something
together. So even after we wentour separate ways to our corporate jobs after
college, you know, we decidedto regroup and start something together. Look,
you're both graduates from Berkeley. Youcould do anything that you want pretty
(01:44):
much. You have a great education. You're both smart guys. So here
you are. You came up withthis platform called Pickfu. Why don't you
first start off by telling us alittle bit about what the issue was,
What was the big aha moment foryou justin Yeah, So we were actually
working on a completely different startup ideafirst, and it was a restaurant website
(02:07):
directory, and we were doing aredesign for it, and so we were
trying to decide between different redesign options, and we couldn't decide because both of
us liked a different one. Andwe were tired of asking our friends and
family because you know, they werekind of getting tired of answering all of
our questions. And so we weretrying to find a way to do a
digital focus group virtually so that wewouldn't have to go out into a coffee
(02:30):
shop in real life and talk topeople. And so that's where the idea
for pig food came from and webuilt a you know, MVP of minimum
viable product really quickly, just tosee if it would work for us and
if it would work for others.So, John, you both roommates,
so you both go on to collegetogether. All of a sudden you come
(02:51):
up with this idea. When youdid come up with it, what was
the first thing that you did,Because it sounded like you were already into
the software plans. But what madeyou kind of pursue this part of it?
What was the problem really just peoplenot being able to make decisions?
Yeah, I mean that was reallyit. It was about It was about
(03:13):
clarifying our decision making and making surethat we were able to decide with confidence.
Right. We were already entrepreneurs.We had gone our separate ways.
I think I was in Seattle andJustin was in Chicago. We were already
building we were already building a separatebusiness. But we kept having this problem
over and over again, which isactually making a decision that we could be
confident in right, rather than justsort of going with your gut feeling.
(03:37):
So that was the core of it, and that was the crux of it,
is trying to get unbiased feedback quickly. That was the real problem.
And when you think about it ona daily basis, we all make decisions.
We have to make decisions, Soeither we make them and we kind
of go with the flow and kindof work with our intuition the best of
(03:59):
our our abilities. Sometimes we makeemotional decisions. Sometimes we make good business
decisions, but we don't know untilwe make them. But what you've done
is you've come up with this platformpickfood. So justin why don't you tell
us a little bit about what thesolution is. Yeah, so basically we
came up with a way to askvery simple surveys. We call them polls,
(04:20):
where you ask a simple question.For example, if you're testing logos,
which logo do you prefer? Andyou would upload a few options,
so maybe option A is one versionand option B is another one. And
what happens is we're going to goout and we're going to find your target
audience and we're going to incentivize themto vote on which one they like,
(04:40):
but more importantly, give you writtenexplanations why in addition to demographic information.
And so this all happens very quickly, within a matter of fifteen minutes.
So it doesn't matter if it's apersonal decision. And I know John has
a good story about this, butit doesn't matter if it's a personal situation
decision and that you're trying to comeup with a solution for figure out if
(05:03):
it's ABC or D in your business. You just mentioned logos. Maybe it's
a business plan. Maybe it's thecolor of your website. There's so many
different decisions, and there's a lotof solo entrepreneurs out there, there's major
corporations that sometimes they just need asecond opinion or maybe a third or fourth
(05:25):
or fifth opinion. And here youare. You came up with pickfoos.
So let's pull this up. Sureinteresting. So maybe John, I think
Justin you have the remote on this, so between both of you, maybe
you share a little bit about whatpickfoo's about here. So as you can
see on the home screen, youknow, like straight from the home screen,
there's a whole bunch of directory.There's a directory of examples of all
(05:48):
kinds of examples that our users haveactually used to help in their business decisions.
So what Justin's showing here is ayou know, it's a poll of
three different design colors. There aresmall micro differences. Here on the different
it looks like shoebrush designs. Andas you can see, it's more than
(06:09):
just two options right in this play. In this case, there's three of
them. What happens on pickfou isthat the panelists, the people who you
choose in this case one hundred USbased respondents, will look at the options,
look at your question, and thenanswer your question. In this case,
it's actually ranking. They're ranking theirchoices, so it's not just picking
(06:29):
one out of three, it's actuallychoosing all three and ranking them. By
ranking them, we have the bestinformation to be able to give you do
analysis and give you sort of thebest most favorite option. And beyond just
ranking the options, like Justin saidbefore, they also give you written explanations,
so you can see written explanations furtherdown on the results page. Well,
(06:50):
so this is the results and ifwe wanted to actually start a focus
group or a poll now, well, it's kind of interesting because you hear
different versions of kind of taking orgetting results from things you hear. Survey
poll, focus group, focus groupsare really interesting. It kind of brings
(07:13):
me back back in the day whenI was very interested in marketing and very
active in marketing to actually be involvedin focus groups where I would go into
a room and have this big,many many sheets to fill out and end
up getting twenty five bucks, fiftybucks, whatever it was, for fifteen
minutes, an hour, whatever itis. But in this day and age,
(07:35):
we have digital focus groups. That'swhat you mentioned. What's the difference
between focus groups, polls, andsurveys. I don't know if there's I
think there's different ways to look atit. In our mind, we chose
to call them polls because we arebringing the audience, and I think there's
more of a connotation with It's kindof like political polling where you're going to
(07:59):
find out information from your target audience. With surveys, we didn't want it
to be confused with a survey monkeyor something where you're creating surveys to send
out on to your own audience.But the focus group is a good descriptor
of it, because we do thinkof this as a digital kind of a
micro focus group. And what wealways suggest our customers to do is think
(08:20):
of this as a focus group andwhat questions would you ask if you had
your target audience in a room ina coffee shop and their dog owner,
female dog owners, and that's whoyou want to sell to. What would
you ask them? And maybe itis something about the logos, but it
could be something about what issues dothey have with their dogs, what kind
of dogs do they have, whatdo they learn about dog products? Who
(08:41):
do you follow on social media?Like, there's a lot of questions that
you might ask, and those areall kinds of questions that you can ask
on Pick four as well to reallydive into the psyche of your target audience
understood. So here I am.I have a logo, I have several
logos that I had designed, andI'm thinking of about which one to go
with, and I'm not sure.I can ask my friends and family.
(09:05):
That's fine. I usually get theiropinions anyway, but I want people that
I don't know to give me theiropinion. I want specific audience. Maybe
I want them to be entrepreneurs,maybe I want them to be business owners.
Maybe I want them to be somebodythat might be unemployed or a certain
(09:26):
bracket of age or demographic. Sowhat I would do is I would go
on to PICKFU. I would picka different template that's made or I can
create my own, and then Ican actually decide what kind of audience I
want to select. Then I letit go and all of a sudden,
(09:48):
like you showed on the original onewith the shoe product, I can see
what the winner is and also allthe feedback. That's right, So why
don't you walk us through if wewere going to have something that we needed
to make a decision on, whetherit's personal or business, how would we
(10:09):
go about doing it here? Yeah, so if you were to just create
a new pull up here, wetry to make it simple. But like
you said, we do have alot of templates. We have a template
library with a lot of the mostcommon use cases that we've seen. And
also they've got pre configured question sojust in case you're not sure how to
phrase something, because you want tomake sure that your questions are unbiased or
(10:31):
not leading. So you know,for example, if a common one that
we see is if you were shoppingon Amazon, which product would you buy?
And what you could do is justupload a couple options here, so
you could just grab the image ofmaybe your image and an infuriation that you
have, or maybe it's your imageand your competitor's image, and you want
to see how you're going to doagainst them. Then you would come down
(10:54):
here to the audience and you wouldchoose how many people you want. So
we're going to go out and we'regoing to find, you know, if
it's thirty people, we'll go findthe thirty people. Would incentivize them to
answer the survey, and like Isaid, you could choose age range,
you could choose an example I wastalking about before, if it was female
dog owners, then you could testout your dog product to see if if
(11:20):
that's what version that they like.And so that's as that's as much work
as it is. You basically geton here, you go to check out,
and within a matter of minutes it'llstart, and we typically see these
done within fifteen thirty minutes. Youcould actually just sit and watch the responses
come through, and it's it's quiteentertaining. It's nice. I had a
chance to experience it, and therewas a lot of fun. Yeah,
(11:43):
John, When these people are incentivizedto answer this poll or this digital focus
group. Let's say I'm an inventor. I have a couple of different iterations
of my prototype. I want toput it up there and ask maybe it's
a different color of my product.I want to decide. Am I protected
(12:05):
from any kind of issue of theminfringing or absolutely my idea? How do
I know? Particularly, So,we have a very strict NDA that we
put in place, and all ofthe panelists, everyone who actually answers any
of these polls from our customers,they have to abide and agree to that
(12:28):
NDA before reviewing any information. Andthat's a pretty rock solid NDA. We
have some of the biggest brands,you know that a lot of people would
recognize being able to test this,and I think part of the reason they
look to PICKFU as almost a sandbox, like a save sandbox for them to
be able to sort of test theirideas, concepts, logos, packaging,
(12:48):
whatever. That is unbelievable. Sothis is something that you said, you
know what, this is a pointwhere not only do I have to figure
out how to make it decision,I mean there's both of you, and
you still wanted somebody else or otherpeople to make a decision for you.
So you were working on this otherplatform then you decided to kind of move
(13:09):
forward with PICKFO. So how didhow did you At what point did you
say, you know what, Ithink we're onto something here. It's not
just us. A lot of otherpeople need this. So I would love
to clarify one thing that you said, Brian, and that's it's not about
us not wanting to make decisions.It's about want It's about wanting to make
well informed decisions, right Like,ultimately, you don't just go with the
(13:33):
crowd and what they say, becausethe crowd, you know, the unbiased
crowd, doesn't necessarily have all thecontext of the decision. But I think
knowing how people, knowing how peoplerespond and understand to these creative choices that
you're putting in front of them,that's what helps you make a better informed
decision that's smart. When was itthat point then did you say let's move
(13:54):
forward with pickfu? And I knowthat a lot of people out there that
are watching and listening are going towant to know how you came up with
the name. So we built pickfooas a quick weekend project. Actually I
think it was over Thanksgiving one year. Tried to do the MVP thing,
the minimum viable product, get itup as quickly as possible, and then
(14:16):
we started using it and slowly improvingit, but we were still working on
our main project, and over timeI think we put like a PayPal button
on it. We shared it ina couple of entrepreneur communities, but really
didn't do much marketing on it.What was really interesting was that it kind
of took on a life of itsown, very slowly, right because you're
starting from a small place, butwe saw people starting to use it.
(14:39):
We saw it grow in these differententrepreneur communities. So the first one that
we discovered or that discovered pickfoo wereself publishing authors, so they would use
they would use pickfoo as a quick, easy and affordable way to test their
book covers and book titles before theypublished, because it's one of those things
as everyone knows that, you know, everyone judges a book by its cover,
(15:01):
right, so they would. Wewere pretty popular among self publishing authors,
and then it kind of grew fromthere. And now not only do
you have your book publishers, peoplewho need to figure out what their wedding
dress decision, or make an educateda little bit better of a decision,
or maybe get some other outside influence, but ultimately you're the one that makes
(15:24):
the decision, like you were saying. And then also business owners, right
just trying to figure out whether it'ssmall business or large business, whoever it
is, people need that outside kindof voice to help make that decision.
What do you think that justin Ithink the inflection point to your original question
was when we discovered the I guessthe customer segment that was dealing with products
(15:50):
physical products. So whether you're aninventor or someone who's customizing a product from
overseas and selling it onto different marketplaces, there's a lot of different people who
are dealing with physical products making alarge investment into those the manufacturing of those
products, and making sure that theywant to de risk that inventory unsold inventory.
(16:11):
And so once we discovered that,we did find a really good product
market fit for our solution, andso that's when we decided to pivot our
attention over from the other business overto pick Foo and really start scaling the
team and growing out the platform andreally tailoring it to helping people optimize things
(16:33):
pre launch and after launch on themarketing side. So that's kind of the
core use case that we see mostoften. And how did you do all
this? How did you figure out? You already involved with some software programming
for the other platform, but hereyou are now you're moving full force with
Ku which I want to find outhow you got to that name. What
(16:56):
was it that you needed to doto keep it moving forward? Did you
need to hire or find other softwarepeople? Did you do it by yourselves?
Like what kind of help did youneed along the way and how did
you find it? So during thatperiod where we were working on our previous
(17:17):
project and pigfou was growing, thatwas a multi year period. Actually it
kind of let the market develop,right, so spread through word of mouth
among author communities, and then itstarted spreading through word of mouth for in
the mobile gaming segment, you knowgame publishers testing their app icons or character
art and so on. Right,Like same uses for a digital focused group,
(17:40):
just applied from different industries. AndI think that turning point was like
what Justin said that discovery of userswho are selling physical products but could benefit
from quick online feedback to make thosevalidated decisions. What we saw was that,
you know this segment, we couldreally help either save them money by
(18:03):
helping them avoid a bad choice likea bad purchase order of you know,
buying stock of a product that peoplearen't interested in, or help them make
a lot more money by improving botheither the design of the product design of
the packaging or even actually like thelisting, the online listing of whatever they're
selling. And you know, thething that kept us kept us turning back
(18:27):
to pickfoo even when we were focusedon something else, was actually the users
like always being able to you know, we were it was just in myself
doing email support for the longest timeand we would have these one on one
conversations with these users of pickfu andthey loved what pickfou could do for them,
(18:48):
and it was and we loved howthey loved pickfo You know, it
felt so good to build something thatwas truly helping people and hearing the stories
from these other entrepreneurs, which youknow, obviously as onrepreneurs ourselves, we
have a soft spot for others whoare in the same who are you know,
fighting the same battle, and sohearing from other entrepreneurs and knowing that
we're working on something that helps otherentrepreneurs and business owned and like small business
(19:11):
owners particularly now, it was reallymeaningful for us. It's so much fun
to get feedback from people on whatit is that they're choosing in this digital
focus group. So justin we havepick food the platform up one more time.
I see here. Also you haveforty six eighty. So for example,
what did you do for this?What kind of audience? Yeah,
(19:33):
so this would the let's see thirtyfemale dog owners and yeah, so quickly
on the pricing, we always tryto keep it pay as you go,
trying to make it as accessible aspossible. A lot of other platforms will
have some kind of paywall deep andhave access to it. But we recognize
that testing can come in different spurtsfor different individuals. So we started a
(19:56):
dollar per response. So if Iweren't if I weren't going to do an
targeting and I just wanted a generalUS audience pool, it would be a
dollar response. Thirty responses would bethirty bucks, fifteen would be fifteen bucks.
As it is harder to find femaledog owners than a general audience,
we do charge a little bit morewith targeting or as the as the poll
gets more complex, but it stillpay as you go, and then we
(20:18):
do have other more sophisticated pricing optionsif you decide to use it at a
higher volume, like some of ourmore corporate customers do, and if you
are making it so specific or narrowingdown the window, then it might take
a little bit longer to get responses. You just it has to sift through
and offer it to whoever it isthat qualifies for that. That's right,
(20:41):
yeah, not it? So whowants to answer the pickfoo question? Where
did you come up with that name? Good for it? Sure, So,
like many things in the company,we use pickfoo. To choose Pickfoo.
We came up with the name.We came up with a list of
a I think thirty different names.We wanted it to be short, two
(21:03):
syllables, and available as a dotcom at the time when we were looking,
so Justin and I whittled that downto probably eight, and then we
ran a whole bunch of pickfoos onthese different names. I don't know if
Pickfu was the runaway winner, butI think we used the written responses to
help us as context to help uschoose the name, and so we ultimately
(21:23):
we went with Pickfu. It's gottensome interesting responses over time. People say
people like it, they say it'smemorable. Some people are confused by it.
Generally that's okay with us too,you know, but it's what we
find is. Oh. The oneother thing I think Justin that I forgot
was that We wanted it to beable to be used as a verb,
(21:45):
you know, with sort of thesegrand ideas that oh, you know,
we're pretty excited about this idea,and hopefully it can be big enough or
grow enough one day where people canactually refer to it as I'm gonna I'm
gonna pickfoo it or I'm gonna runa pickfoo on it. And I think
think we're pretty clear we've gotten tothat point in some of the industries that
we're in now, which is reallynice. We hear we hear that teams
they when they have a debate whenthey want to settle something like well,
(22:07):
why don't we run a pick foror why don't we just go pick foo
it? And so the food,the food is like the mastery or something,
and so I kung fu uh,like this was a service that was
really good at picking something for you, So pick fu uh. There's also
the pick for you aspect, whichI personally like. So whenever you know,
we talk to people, we say, oh, just let it pick
(22:29):
for you, and that kind ofworks with the name as well. Well.
Speaking of picking for you, justinyou have an interesting story about how
you used your own service. Whydon't you tell us a little bit about
how that happened. Oh John wasgoing to tell that story. Yeah,
oh John, that's right. Yeah, yeah. So, I mean,
you know, we've we've been talkinga lot about pick fu being able to
(22:52):
help with business decisions, but wesee a lot of personal decisions users using
pickfou for personal decisions too. Soone one personal decision that I that it
helped me with was actually picking mychild's name. So not so much as
putting up a bunch of names andhaving the crowd pick my child's name.
But what I wanted to understand wasI wanted to use it to figure out
(23:15):
things that I could come up withmyself. So what I did was I
actually ran a pull. I thinkwe my wife and I had narrowed the
names down to our top three choices, and we put it out there and
just said, look, tear thisapart. Imagine you're a bully on the
playground. You know, what arethe worst things you know, as a
bully on the playground, what arethe worst things that you could do?
You know to these names? Andwe just put it out to the crowd.
(23:38):
Read all the responses. If you'veever run pickfou, you can you
will know that they are very unbiasedand very direct and very creative like our
panelists, and we are very proudof that. And because of that,
I got a lot of really interestingcomments and that helped inform our decision on,
you know, choosing choosing one ofthe names for our kids. Think
(24:00):
you might, I think you mighthave targeted boys or men only. Also,
yeah, just to give it alittle bit extra, you know,
just so there are inventors, thereare entrepreneurs, there are startups, There
are people that love innovation that arewatching and listening to this show today.
(24:21):
What are some words of wisdom fromyour experience of just having this idea of
saying, you know what, thisis something that I think not just good
for us, but other people outthere and bringing it to market. Some
people might be at the beginning stagesin the middle. Maybe there they commercialized
it, but they're looking for thenext level. What are some words of
(24:41):
wisdom that both of you can giveto us justin Yeah, I mean,
I think the advice that I liketo give is to talk to your talk
to your customers, talk to yourtarget audience as much as possible. And
you had asked earlier kind of howwe came upon the went down this journey
and what helped we had and Iwould say that a lot of it was
(25:02):
actually just talking to our customers,and we watched a lot how people used
our product. There wasn't necessarily howwe thought it was going to go,
because we thought it was going tobe other software entrepreneurs like ourselves. But
as we mentioned it, it wentto authors, and went to game companies,
and went to product inventors. Andso each time that happened, we
not only watched what they did,but we set up calls with all of
(25:23):
them. We had a lot ofconversations with them to understand what is the
pain point that you're trying to solve, Like what are you doing with our
software that we could do better?And so I would encourage any inventor out
there to try to find their targetaudience, whether it's in person, if
you could find like a local groupof people who are passionate about the same
thing that you're trying to build intoand just really understand what their pain points
(25:45):
are, because you don't want tobuild a solution looking for a problem necessarily.
I think that's the harder way todo it, which is a little
bit what we did, but wedid it as a side project and kind
of allow the market to develop uparound it, and then we continue to
mature the product to fit the differentuse cases. But just as we advise
(26:07):
our own customers, we do itinternally as well. We talk to our
customers as much as possible. Greatand John, what are somewhere to wisdom
from? You could be at anystage of their invention, but just keep
them moving forward. Absolutely, So, I think justin basically took my answer.
But you know we often think alikelike that, So I would add
on to that. I think themarket holds. I always believe that the
(26:33):
market holds the path to your success, right, but you need to listen
to the market to be able tofind that path for your business or for
your product. So beyond just listeningto your customers, I think you need
to I think it's very important tolisten to your best customers, your most
patient ones. Those are the oneswhere at the very beginning of having an
(26:55):
idea or like an MVP or thefirst version of a product, the ones
you you can give it to tenpeople, the ones who are the most
passionate, like they get something thatthe other like the one who's the most
passionate out of those ten. Theyget something that those other nine don't,
and it's your job to figure outwhat is it that they get that the
other nine don't. And that's likea nugget of sort of wisdom that you
(27:17):
need to lean into and explore andreally understand what is it about my product
and that person that those characteristics andbeing able to listen to the most passionate
of your early users really helps youprogress very quickly in terms of developing the
product to be something that's not justa neat feature, but something that can
really deliver a lot of value.It sounds like the real lesson there is
(27:40):
to be flexible and to listen.Yes, right, absolutely, let's pull
up pick for one more time.Maybe if we could just hit that homepage
and why don't you give us theurl and I think you have a special
code for us for those who arewatching or listening, and then we look
forward to hearing about the continued successof Pickfood down the road. Yeah,
(28:04):
so if you want to try pickfood, go to pickfood dot com PSKF you
dot com. We do have acoupon code for listeners of the podcast,
which is inventor, and that'll giveyou fifty percent off your first poll.
So, like I said, ifthat's fifteen dollars to start, it would
only be seven dollars and fifty centsto get fifteen unbiased responses about your your
(28:25):
logo or your product. So reallyeasy to sign up for free and poke
around. So I encourage everyone totry it out. So it's pickfu dot
com that's right, and fifty percentoff the first one by using the code
inventor excellent. We are just aboutfinished with going through your amazing platform here
(28:52):
and your story, and we verymuch appreciate what you've accomplished and what you
brought to life for us as inventors. Figuring out what we should do or
help us to make a better decision. I think that's the key, is
to be able to help us andfigure out what we should work on,
what we shouldn't work on, Maybewhat color something should be, what iteration,
(29:12):
what version, what name we shoulduse for our kids. Get those
suggestions also and then make your owndecision, but at least get other people's
opinion feedback advice to keep you movingforward. So thank you both for what
you've accomplished and We're looking forward tohearing more about what pickfoo can do for
(29:34):
others. And I know that you'revery into the stories, and some of
people that have used your services havementioned to me how great it is and
how easy it is, so hopefullyothers can give it a shot. So
thank you very much both of youfor joining on got Invention Show. Thanks,
thank you. If you have aninvention idea, you can go to
(29:56):
gott Invention show dot com and letus know about your amazing invention and how
you came up with it and yourjourney to commercialize it. Or maybe you're
somewhere along the way. Maybe youhave an idea and you've patented it and
you're not sure about licensing or manufacturingwhich way you're going to go, but
(30:18):
you want to tell people about it. You can go to gottinventionshow dot com
and tell the world about your idea. Thank you very much, and keep
your inventions moving forward. Thank you.
Welcome to the Got Invention Show.I'm your host, Brian Freed, and
today we have two guests. Wehave Justin Chen and John Lee from PICKFU.
Welcome to the show, gentlemen,Thanks for having us, Brian,
thanks for having us. Thank you. And look, we have all different
types of inventors on Got Invention Show, but today yours is a bit unique.
(00:39):
Why don't you start off by tellingus who you are, where you're
from, and then we could talkabout what the problem was, which is
kind of interesting too. But Justin, why don't you start off? Sure?
So my name is Justin Chen.I'm based in Los Angeles, computer
science engineer by trade and serial entrepreneurfor the past eighteen years. I think
(01:00):
that's great. And John, Yeah, so my name is John Lee.
I'm based near San Francisco in northernCalifornia, similar with Justin, a software
engineer and product product manager by trade, and we've been business partners for eighteen
years I think, yes, eighteen. And you both went to Berkeley.
Is that how you both met?Yeah, that's right. We both went
(01:21):
to Berkeley, took a lot ofclasses together, ended up being roommates I
think our final year, and youknow, we always wanted to do something
together. So even after we wentour separate ways to our corporate jobs after
college, you know, we decidedto regroup and start something together. Look,
you're both graduates from Berkeley. Youcould do anything that you want pretty
(01:44):
much. You have a great education. You're both smart guys. So here
you are. You came up withthis platform called Pickfu. Why don't you
first start off by telling us alittle bit about what the issue was,
What was the big aha moment foryou justin Yeah, So we were actually
working on a completely different startup ideafirst, and it was a restaurant website
(02:07):
directory, and we were doing aredesign for it, and so we were
trying to decide between different redesign options, and we couldn't decide because both of
us liked a different one. Andwe were tired of asking our friends and
family because you know, they werekind of getting tired of answering all of
our questions. And so we weretrying to find a way to do a
digital focus group virtually so that wewouldn't have to go out into a coffee
(02:30):
shop in real life and talk topeople. And so that's where the idea
for pig food came from and webuilt a you know, MVP of minimum
viable product really quickly, just tosee if it would work for us and
if it would work for others.So, John, you both roommates,
so you both go on to collegetogether. All of a sudden you come
(02:51):
up with this idea. When youdid come up with it, what was
the first thing that you did,Because it sounded like you were already into
the software plans. But what madeyou kind of pursue this part of it?
What was the problem really just peoplenot being able to make decisions?
Yeah, I mean that was reallyit. It was about It was about
(03:13):
clarifying our decision making and making surethat we were able to decide with confidence.
Right. We were already entrepreneurs.We had gone our separate ways.
I think I was in Seattle andJustin was in Chicago. We were already
building we were already building a separatebusiness. But we kept having this problem
over and over again, which isactually making a decision that we could be
confident in right, rather than justsort of going with your gut feeling.
(03:37):
So that was the core of it, and that was the crux of it,
is trying to get unbiased feedback quickly. That was the real problem.
And when you think about it ona daily basis, we all make decisions.
We have to make decisions, Soeither we make them and we kind
of go with the flow and kindof work with our intuition the best of
(03:59):
our our abilities. Sometimes we makeemotional decisions. Sometimes we make good business
decisions, but we don't know untilwe make them. But what you've done
is you've come up with this platformpickfood. So justin why don't you tell
us a little bit about what thesolution is. Yeah, so basically we
came up with a way to askvery simple surveys. We call them polls,
(04:20):
where you ask a simple question.For example, if you're testing logos,
which logo do you prefer? Andyou would upload a few options,
so maybe option A is one versionand option B is another one. And
what happens is we're going to goout and we're going to find your target
audience and we're going to incentivize themto vote on which one they like,
(04:40):
but more importantly, give you writtenexplanations why in addition to demographic information.
And so this all happens very quickly, within a matter of fifteen minutes.
So it doesn't matter if it's apersonal decision. And I know John has
a good story about this, butit doesn't matter if it's a personal situation
decision and that you're trying to comeup with a solution for figure out if
(05:03):
it's ABC or D in your business. You just mentioned logos. Maybe it's
a business plan. Maybe it's thecolor of your website. There's so many
different decisions, and there's a lotof solo entrepreneurs out there, there's major
corporations that sometimes they just need asecond opinion or maybe a third or fourth
(05:25):
or fifth opinion. And here youare. You came up with pickfoos.
So let's pull this up. Sureinteresting. So maybe John, I think
Justin you have the remote on this, so between both of you, maybe
you share a little bit about whatpickfoo's about here. So as you can
see on the home screen, youknow, like straight from the home screen,
there's a whole bunch of directory.There's a directory of examples of all
(05:48):
kinds of examples that our users haveactually used to help in their business decisions.
So what Justin's showing here is ayou know, it's a poll of
three different design colors. There aresmall micro differences. Here on the different
it looks like shoebrush designs. Andas you can see, it's more than
(06:09):
just two options right in this play. In this case, there's three of
them. What happens on pickfou isthat the panelists, the people who you
choose in this case one hundred USbased respondents, will look at the options,
look at your question, and thenanswer your question. In this case,
it's actually ranking. They're ranking theirchoices, so it's not just picking
(06:29):
one out of three, it's actuallychoosing all three and ranking them. By
ranking them, we have the bestinformation to be able to give you do
analysis and give you sort of thebest most favorite option. And beyond just
ranking the options, like Justin saidbefore, they also give you written explanations,
so you can see written explanations furtherdown on the results page. Well,
(06:50):
so this is the results and ifwe wanted to actually start a focus
group or a poll now, well, it's kind of interesting because you hear
different versions of kind of taking orgetting results from things you hear. Survey
poll, focus group, focus groupsare really interesting. It kind of brings
(07:13):
me back back in the day whenI was very interested in marketing and very
active in marketing to actually be involvedin focus groups where I would go into
a room and have this big,many many sheets to fill out and end
up getting twenty five bucks, fiftybucks, whatever it was, for fifteen
minutes, an hour, whatever itis. But in this day and age,
(07:35):
we have digital focus groups. That'swhat you mentioned. What's the difference
between focus groups, polls, andsurveys. I don't know if there's I
think there's different ways to look atit. In our mind, we chose
to call them polls because we arebringing the audience, and I think there's
more of a connotation with It's kindof like political polling where you're going to
(07:59):
find out information from your target audience. With surveys, we didn't want it
to be confused with a survey monkeyor something where you're creating surveys to send
out on to your own audience.But the focus group is a good descriptor
of it, because we do thinkof this as a digital kind of a
micro focus group. And what wealways suggest our customers to do is think
(08:20):
of this as a focus group andwhat questions would you ask if you had
your target audience in a room ina coffee shop and their dog owner,
female dog owners, and that's whoyou want to sell to. What would
you ask them? And maybe itis something about the logos, but it
could be something about what issues dothey have with their dogs, what kind
of dogs do they have, whatdo they learn about dog products? Who
(08:41):
do you follow on social media?Like, there's a lot of questions that
you might ask, and those areall kinds of questions that you can ask
on Pick four as well to reallydive into the psyche of your target audience
understood. So here I am.I have a logo, I have several
logos that I had designed, andI'm thinking of about which one to go
with, and I'm not sure.I can ask my friends and family.
(09:05):
That's fine. I usually get theiropinions anyway, but I want people that
I don't know to give me theiropinion. I want specific audience. Maybe
I want them to be entrepreneurs,maybe I want them to be business owners.
Maybe I want them to be somebodythat might be unemployed or a certain
(09:26):
bracket of age or demographic. Sowhat I would do is I would go
on to PICKFU. I would picka different template that's made or I can
create my own, and then Ican actually decide what kind of audience I
want to select. Then I letit go and all of a sudden,
(09:48):
like you showed on the original onewith the shoe product, I can see
what the winner is and also allthe feedback. That's right, So why
don't you walk us through if wewere going to have something that we needed
to make a decision on, whetherit's personal or business, how would we
(10:09):
go about doing it here? Yeah, so if you were to just create
a new pull up here, wetry to make it simple. But like
you said, we do have alot of templates. We have a template
library with a lot of the mostcommon use cases that we've seen. And
also they've got pre configured question sojust in case you're not sure how to
phrase something, because you want tomake sure that your questions are unbiased or
(10:31):
not leading. So you know,for example, if a common one that
we see is if you were shoppingon Amazon, which product would you buy?
And what you could do is justupload a couple options here, so
you could just grab the image ofmaybe your image and an infuriation that you
have, or maybe it's your imageand your competitor's image, and you want
to see how you're going to doagainst them. Then you would come down
(10:54):
here to the audience and you wouldchoose how many people you want. So
we're going to go out and we'regoing to find, you know, if
it's thirty people, we'll go findthe thirty people. Would incentivize them to
answer the survey, and like Isaid, you could choose age range,
you could choose an example I wastalking about before, if it was female
dog owners, then you could testout your dog product to see if if
(11:20):
that's what version that they like.And so that's as that's as much work
as it is. You basically geton here, you go to check out,
and within a matter of minutes it'llstart, and we typically see these
done within fifteen thirty minutes. Youcould actually just sit and watch the responses
come through, and it's it's quiteentertaining. It's nice. I had a
chance to experience it, and therewas a lot of fun. Yeah,
(11:43):
John, When these people are incentivizedto answer this poll or this digital focus
group. Let's say I'm an inventor. I have a couple of different iterations
of my prototype. I want toput it up there and ask maybe it's
a different color of my product.I want to decide. Am I protected
(12:05):
from any kind of issue of theminfringing or absolutely my idea? How do
I know? Particularly, So,we have a very strict NDA that we
put in place, and all ofthe panelists, everyone who actually answers any
of these polls from our customers,they have to abide and agree to that
(12:28):
NDA before reviewing any information. Andthat's a pretty rock solid NDA. We
have some of the biggest brands,you know that a lot of people would
recognize being able to test this,and I think part of the reason they
look to PICKFU as almost a sandbox, like a save sandbox for them to
be able to sort of test theirideas, concepts, logos, packaging,
(12:48):
whatever. That is unbelievable. Sothis is something that you said, you
know what, this is a pointwhere not only do I have to figure
out how to make it decision,I mean there's both of you, and
you still wanted somebody else or otherpeople to make a decision for you.
So you were working on this otherplatform then you decided to kind of move
(13:09):
forward with PICKFO. So how didhow did you At what point did you
say, you know what, Ithink we're onto something here. It's not
just us. A lot of otherpeople need this. So I would love
to clarify one thing that you said, Brian, and that's it's not about
us not wanting to make decisions.It's about want It's about wanting to make
well informed decisions, right Like,ultimately, you don't just go with the
(13:33):
crowd and what they say, becausethe crowd, you know, the unbiased
crowd, doesn't necessarily have all thecontext of the decision. But I think
knowing how people, knowing how peoplerespond and understand to these creative choices that
you're putting in front of them,that's what helps you make a better informed
decision that's smart. When was itthat point then did you say let's move
(13:54):
forward with pickfu? And I knowthat a lot of people out there that
are watching and listening are going towant to know how you came up with
the name. So we built pickfooas a quick weekend project. Actually I
think it was over Thanksgiving one year. Tried to do the MVP thing,
the minimum viable product, get itup as quickly as possible, and then
(14:16):
we started using it and slowly improvingit, but we were still working on
our main project, and over timeI think we put like a PayPal button
on it. We shared it ina couple of entrepreneur communities, but really
didn't do much marketing on it.What was really interesting was that it kind
of took on a life of itsown, very slowly, right because you're
starting from a small place, butwe saw people starting to use it.
(14:39):
We saw it grow in these differententrepreneur communities. So the first one that
we discovered or that discovered pickfoo wereself publishing authors, so they would use
they would use pickfoo as a quick, easy and affordable way to test their
book covers and book titles before theypublished, because it's one of those things
as everyone knows that, you know, everyone judges a book by its cover,
(15:01):
right, so they would. Wewere pretty popular among self publishing authors,
and then it kind of grew fromthere. And now not only do
you have your book publishers, peoplewho need to figure out what their wedding
dress decision, or make an educateda little bit better of a decision,
or maybe get some other outside influence, but ultimately you're the one that makes
(15:24):
the decision, like you were saying. And then also business owners, right
just trying to figure out whether it'ssmall business or large business, whoever it
is, people need that outside kindof voice to help make that decision.
What do you think that justin Ithink the inflection point to your original question
was when we discovered the I guessthe customer segment that was dealing with products
(15:50):
physical products. So whether you're aninventor or someone who's customizing a product from
overseas and selling it onto different marketplaces, there's a lot of different people who
are dealing with physical products making alarge investment into those the manufacturing of those
products, and making sure that theywant to de risk that inventory unsold inventory.
(16:11):
And so once we discovered that,we did find a really good product
market fit for our solution, andso that's when we decided to pivot our
attention over from the other business overto pick Foo and really start scaling the
team and growing out the platform andreally tailoring it to helping people optimize things
(16:33):
pre launch and after launch on themarketing side. So that's kind of the
core use case that we see mostoften. And how did you do all
this? How did you figure out? You already involved with some software programming
for the other platform, but hereyou are now you're moving full force with
Ku which I want to find outhow you got to that name. What
(16:56):
was it that you needed to doto keep it moving forward? Did you
need to hire or find other softwarepeople? Did you do it by yourselves?
Like what kind of help did youneed along the way and how did
you find it? So during thatperiod where we were working on our previous
(17:17):
project and pigfou was growing, thatwas a multi year period. Actually it
kind of let the market develop,right, so spread through word of mouth
among author communities, and then itstarted spreading through word of mouth for in
the mobile gaming segment, you knowgame publishers testing their app icons or character
art and so on. Right,Like same uses for a digital focused group,
(17:40):
just applied from different industries. AndI think that turning point was like
what Justin said that discovery of userswho are selling physical products but could benefit
from quick online feedback to make thosevalidated decisions. What we saw was that,
you know this segment, we couldreally help either save them money by
(18:03):
helping them avoid a bad choice likea bad purchase order of you know,
buying stock of a product that peoplearen't interested in, or help them make
a lot more money by improving botheither the design of the product design of
the packaging or even actually like thelisting, the online listing of whatever they're
selling. And you know, thething that kept us kept us turning back
(18:27):
to pickfoo even when we were focusedon something else, was actually the users
like always being able to you know, we were it was just in myself
doing email support for the longest timeand we would have these one on one
conversations with these users of pickfu andthey loved what pickfou could do for them,
(18:48):
and it was and we loved howthey loved pickfo You know, it
felt so good to build something thatwas truly helping people and hearing the stories
from these other entrepreneurs, which youknow, obviously as onrepreneurs ourselves, we
have a soft spot for others whoare in the same who are you know,
fighting the same battle, and sohearing from other entrepreneurs and knowing that
we're working on something that helps otherentrepreneurs and business owned and like small business
(19:11):
owners particularly now, it was reallymeaningful for us. It's so much fun
to get feedback from people on whatit is that they're choosing in this digital
focus group. So justin we havepick food the platform up one more time.
I see here. Also you haveforty six eighty. So for example,
what did you do for this?What kind of audience? Yeah,
(19:33):
so this would the let's see thirtyfemale dog owners and yeah, so quickly
on the pricing, we always tryto keep it pay as you go,
trying to make it as accessible aspossible. A lot of other platforms will
have some kind of paywall deep andhave access to it. But we recognize
that testing can come in different spurtsfor different individuals. So we started a
(19:56):
dollar per response. So if Iweren't if I weren't going to do an
targeting and I just wanted a generalUS audience pool, it would be a
dollar response. Thirty responses would bethirty bucks, fifteen would be fifteen bucks.
As it is harder to find femaledog owners than a general audience,
we do charge a little bit morewith targeting or as the as the poll
gets more complex, but it stillpay as you go, and then we
(20:18):
do have other more sophisticated pricing optionsif you decide to use it at a
higher volume, like some of ourmore corporate customers do, and if you
are making it so specific or narrowingdown the window, then it might take
a little bit longer to get responses. You just it has to sift through
and offer it to whoever it isthat qualifies for that. That's right,
(20:41):
yeah, not it? So whowants to answer the pickfoo question? Where
did you come up with that name? Good for it? Sure, So,
like many things in the company,we use pickfoo. To choose Pickfoo.
We came up with the name.We came up with a list of
a I think thirty different names.We wanted it to be short, two
(21:03):
syllables, and available as a dotcom at the time when we were looking,
so Justin and I whittled that downto probably eight, and then we
ran a whole bunch of pickfoos onthese different names. I don't know if
Pickfu was the runaway winner, butI think we used the written responses to
help us as context to help uschoose the name, and so we ultimately
(21:23):
we went with Pickfu. It's gottensome interesting responses over time. People say
people like it, they say it'smemorable. Some people are confused by it.
Generally that's okay with us too,you know, but it's what we
find is. Oh. The oneother thing I think Justin that I forgot
was that We wanted it to beable to be used as a verb,
(21:45):
you know, with sort of thesegrand ideas that oh, you know,
we're pretty excited about this idea,and hopefully it can be big enough or
grow enough one day where people canactually refer to it as I'm gonna I'm
gonna pickfoo it or I'm gonna runa pickfoo on it. And I think
think we're pretty clear we've gotten tothat point in some of the industries that
we're in now, which is reallynice. We hear we hear that teams
they when they have a debate whenthey want to settle something like well,
(22:07):
why don't we run a pick foror why don't we just go pick foo
it? And so the food,the food is like the mastery or something,
and so I kung fu uh,like this was a service that was
really good at picking something for you, So pick fu uh. There's also
the pick for you aspect, whichI personally like. So whenever you know,
we talk to people, we say, oh, just let it pick
(22:29):
for you, and that kind ofworks with the name as well. Well.
Speaking of picking for you, justinyou have an interesting story about how
you used your own service. Whydon't you tell us a little bit about
how that happened. Oh John wasgoing to tell that story. Yeah,
oh John, that's right. Yeah, yeah. So, I mean,
you know, we've we've been talkinga lot about pick fu being able to
(22:52):
help with business decisions, but wesee a lot of personal decisions users using
pickfou for personal decisions too. Soone one personal decision that I that it
helped me with was actually picking mychild's name. So not so much as
putting up a bunch of names andhaving the crowd pick my child's name.
But what I wanted to understand wasI wanted to use it to figure out
(23:15):
things that I could come up withmyself. So what I did was I
actually ran a pull. I thinkwe my wife and I had narrowed the
names down to our top three choices, and we put it out there and
just said, look, tear thisapart. Imagine you're a bully on the
playground. You know, what arethe worst things you know, as a
bully on the playground, what arethe worst things that you could do?
You know to these names? Andwe just put it out to the crowd.
(23:38):
Read all the responses. If you'veever run pickfou, you can you
will know that they are very unbiasedand very direct and very creative like our
panelists, and we are very proudof that. And because of that,
I got a lot of really interestingcomments and that helped inform our decision on,
you know, choosing choosing one ofthe names for our kids. Think
(24:00):
you might, I think you mighthave targeted boys or men only. Also,
yeah, just to give it alittle bit extra, you know,
just so there are inventors, thereare entrepreneurs, there are startups, There
are people that love innovation that arewatching and listening to this show today.
(24:21):
What are some words of wisdom fromyour experience of just having this idea of
saying, you know what, thisis something that I think not just good
for us, but other people outthere and bringing it to market. Some
people might be at the beginning stagesin the middle. Maybe there they commercialized
it, but they're looking for thenext level. What are some words of
(24:41):
wisdom that both of you can giveto us justin Yeah, I mean,
I think the advice that I liketo give is to talk to your talk
to your customers, talk to yourtarget audience as much as possible. And
you had asked earlier kind of howwe came upon the went down this journey
and what helped we had and Iwould say that a lot of it was
(25:02):
actually just talking to our customers,and we watched a lot how people used
our product. There wasn't necessarily howwe thought it was going to go,
because we thought it was going tobe other software entrepreneurs like ourselves. But
as we mentioned it, it wentto authors, and went to game companies,
and went to product inventors. Andso each time that happened, we
not only watched what they did,but we set up calls with all of
(25:23):
them. We had a lot ofconversations with them to understand what is the
pain point that you're trying to solve, Like what are you doing with our
software that we could do better?And so I would encourage any inventor out
there to try to find their targetaudience, whether it's in person, if
you could find like a local groupof people who are passionate about the same
thing that you're trying to build intoand just really understand what their pain points
(25:45):
are, because you don't want tobuild a solution looking for a problem necessarily.
I think that's the harder way todo it, which is a little
bit what we did, but wedid it as a side project and kind
of allow the market to develop uparound it, and then we continue to
mature the product to fit the differentuse cases. But just as we advise
(26:07):
our own customers, we do itinternally as well. We talk to our
customers as much as possible. Greatand John, what are somewhere to wisdom
from? You could be at anystage of their invention, but just keep
them moving forward. Absolutely, So, I think justin basically took my answer.
But you know we often think alikelike that, So I would add
on to that. I think themarket holds. I always believe that the
(26:33):
market holds the path to your success, right, but you need to listen
to the market to be able tofind that path for your business or for
your product. So beyond just listeningto your customers, I think you need
to I think it's very important tolisten to your best customers, your most
patient ones. Those are the oneswhere at the very beginning of having an
(26:55):
idea or like an MVP or thefirst version of a product, the ones
you you can give it to tenpeople, the ones who are the most
passionate, like they get something thatthe other like the one who's the most
passionate out of those ten. Theyget something that those other nine don't,
and it's your job to figure outwhat is it that they get that the
other nine don't. And that's likea nugget of sort of wisdom that you
(27:17):
need to lean into and explore andreally understand what is it about my product
and that person that those characteristics andbeing able to listen to the most passionate
of your early users really helps youprogress very quickly in terms of developing the
product to be something that's not justa neat feature, but something that can
really deliver a lot of value.It sounds like the real lesson there is
(27:40):
to be flexible and to listen.Yes, right, absolutely, let's pull
up pick for one more time.Maybe if we could just hit that homepage
and why don't you give us theurl and I think you have a special
code for us for those who arewatching or listening, and then we look
forward to hearing about the continued successof Pickfood down the road. Yeah,
(28:04):
so if you want to try pickfood, go to pickfood dot com PSKF you
dot com. We do have acoupon code for listeners of the podcast,
which is inventor, and that'll giveyou fifty percent off your first poll.
So, like I said, ifthat's fifteen dollars to start, it would
only be seven dollars and fifty centsto get fifteen unbiased responses about your your
(28:25):
logo or your product. So reallyeasy to sign up for free and poke
around. So I encourage everyone totry it out. So it's pickfu dot
com that's right, and fifty percentoff the first one by using the code
inventor excellent. We are just aboutfinished with going through your amazing platform here
(28:52):
and your story, and we verymuch appreciate what you've accomplished and what you
brought to life for us as inventors. Figuring out what we should do or
help us to make a better decision. I think that's the key, is
to be able to help us andfigure out what we should work on,
what we shouldn't work on, Maybewhat color something should be, what iteration,
(29:12):
what version, what name we shoulduse for our kids. Get those
suggestions also and then make your owndecision, but at least get other people's
opinion feedback advice to keep you movingforward. So thank you both for what
you've accomplished and We're looking forward tohearing more about what pickfoo can do for
(29:34):
others. And I know that you'revery into the stories, and some of
people that have used your services havementioned to me how great it is and
how easy it is, so hopefullyothers can give it a shot. So
thank you very much both of youfor joining on got Invention Show. Thanks,
thank you. If you have aninvention idea, you can go to
(29:56):
gott Invention show dot com and letus know about your amazing invention and how
you came up with it and yourjourney to commercialize it. Or maybe you're
somewhere along the way. Maybe youhave an idea and you've patented it and
you're not sure about licensing or manufacturingwhich way you're going to go, but
(30:18):
you want to tell people about it. You can go to gottinventionshow dot com
and tell the world about your idea. Thank you very much, and keep
your inventions moving forward. Thank you.
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