Episode Transcript
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(00:16):
Welcome to the Got Invention Show.I'm your host Brian Freed, and today
our guest is Kim Meckwood. Sheis the inventor of Click and Carrie.
Welcome to the show. Kim,Thanks Brian, nice to be here,
and happy birthday to you. Ohthank you. You weren't supposed to tell
anyone, but that's okay, theBig Five. Oh, thank you very
much. So, Kim, veryinteresting story, amazing product. Why don't
(00:41):
your first start off by telling uswho you are and where you're from.
Sure? So I am from Scranton, Pennsylvania, and I split my time
between Scranton and Los Angeles, whereI've lived for the last thirty years.
And so I come from a backgroundof medical device sales and pharmaceuticals, and
these days I'm doing Clicking carry fulltime. It's been about three years since
(01:03):
I was on short tank. Excellent. Can we look at that product again?
Sure? Shall I show you howit works? Let's take a look.
Absolutely so. Clicking Carry is asimple handle device that helps shoppers to
manage and carry multiple bags out oncecomfortably, either in your hands or over
the shoulder. This is how itworks. You twist it open and then
(01:25):
you load handle bags onto each side, and it's any bag with the handle.
It could be plastic, paper,canvas, your purse. And then
once you have the bags in there, and the key is to evenly distribute
the weight. Once the bags arein there, you walk them into place.
So you could either carry them becausethere's a comfye jail grip, or
better you wear them and your handsfree. So I invented it for groceries,
(01:47):
but it's also used as a skibootote for dry cleaning, for paint
cans and construction pails. You canbring all your party favors to the next
bridal shower and you go off multipledogs at once. And once you get
the handle home, it's actually astand for your phone or your iPad and
(02:10):
I'll show you what I mean.And there you go, so all around
the house and this is what thecurrent packaging looks like. Unbelievable. So,
Kim, can you imagine yourself asan inventor now when you first started
off in your career. It's kindof shocking. Actually. In fact,
one of the doctors I worked withwho happens to be one of my best
(02:34):
friends to this day. Her nameis doctor Jennifer Huey. She's at USC
and at the time I was workingfor Medtronic and deep brain stimulation and the
device didn't change much from week twoweeks, so there wasn't a whole lot
to talk about. So I wouldsometimes tell her about my idea to bring
this invention to market, and shebasically gave me the kick in the behind
(02:55):
that I needed. She said,will you shut up and stop talking about
it and do something about it?So I did and actually ended up hiring
her neighbor, who at the timewas at Capacity to Design school. She
was getting her master's in product design. So I hired Audrey to help me
with the three D CAD print,and after going through nine iterations, I
came upon the winner and that's whenI filed for my first utility patent.
(03:20):
When you came up with the idea, let's go back in time. What
was going on? What was thereason that you had this idea that came
into your head? Oh? Boy, well, this is kind of silly,
but it's the truth. So Ihad to break up with my boyfriend
and I had to carry in myown groceries. In the past, I
would just call him and he wouldcome down and grab them all. So
I stopped grocery shopping and I waseating out all the time or ordering in.
(03:45):
I was spending a lot of moneyand getting chubby. So I had
to come up with a way tomake carrying the groceries and easier. And
was there any kind of thought ofwhat this should look like? What is
it exactly that I can do tohelp me with it? Was to first
start off with, it was aboutyour groceries, right, and obviously it
kind of sprouted into other things,but those groceries are something that you needed
(04:09):
to bring up, that's right,and what did that look like in your
head? So initially it was justthe bottom portion and it worked well,
but the problem is when you setthe handle down, the bags will pop
out, so I knew I hadto have a top. So the next
generation was a two piece including amagnet, and that was fantastic, but
(04:30):
I knew people would lose one oftwo pieces. So after thinking a little
bit, this is actually patterned aftera spring loaded barrett that I used to
put in my hair. And thisway, you twist it open and it
forms a perfect X, so you'reable to easily load and unload the bags
and then it locks back into place. And I hope you can hear this
(04:54):
clicking mechanism, but there's a malefemale part that keeps the bags locked into
place. So hence the name lookingcarry. You came up with the idea,
it was kind of resonating. Itwas something maybe you should do,
maybe you shouldn't do. You gota good kick there to get things going.
So now here you are. Iknow you mentioned you had many iterations,
but we's start off and by theway, we're going to get into
(05:16):
the well shark tank experience that you'vehad, because that was amazing and walk
us through this journey of when youdid come up with the idea. You
kind of got to this certain pointof saying, Okay, I've never done
this before. How do I findsomebody to make it? What am I
doing at this point? So whatdid that look like for you? Kim
(05:38):
Gosh, Well, it was basicallylearning on the fly, and I read
a book, believe it or not, it was called The mom Invenor's Handbook,
Edition two, I believe it was, and there were a lot of
tips and tricks. And I alsoworked with the SBDC in Pasadena. I
live on the other side. Ilive in Brentwood, but I ended up
(06:00):
meeting one of the workers from theSBDC also at USC. He was a
patient and through them they helped meso much. In fact, I'm still
in contact with them today. Theyhave been phenomenal. They helped me with
pricing, strategy, raising funds initially, so it has been an amazing process.
(06:23):
And then, like I said,I worked with Audrey who at the
time was studying at the Pasading toDesign School. So it's really smart for
people to become involved with local colleges. Sometimes you can find help there,
or the Patent and Trademark Resource Center. That's something I didn't know about then.
I actually hired a patent attorney,but there are patent and trademark resource
centers in every state that can helpyou with your product design, finding a
(06:47):
patent attorney, filing, searching copyrightsand trademarks. So there are a lot
of amazing resources available in every communityto help you along the path. And
then as far as when I finallyfound the winner the final iteration, I
ended up making a mold. Imade it in China, unfortunately because it
(07:09):
was a lot less expensive, butmy neighbor across the hall. I live
in a condo. His name isStuart and at the time he worked for
a company that was producing over inChina, so he hooked me up with
his factory and I made my firstmold. Now, going through the iterations
you said it was nine iterations,I could tell you from experience. Also,
(07:32):
I'm passed out on this latest oneI'm working on. It gets frustrating.
So were there times in your journeythat you were like, you know
what, I don't know how manymore times I need to do this?
Can we just get it right?What did that look like for you to
kind of go through It's exciting andit's frustrating, and we don't necessarily have
(07:55):
the background and the mechanics of whatwe need to do, so you kind
of have to learn it and you'rerelying on other people. So what did
that look like for you to kindof go through those iteration's sense of frustration,
excitement, accomplishment. I think itwas more excitement. It was just
a side project. Like I mentionedearlier, I had a full time job
(08:16):
and medical devices at the time,and it was a fun, passion project.
So for me to look at itto see the latest iteration and to
say, oh, I would tweakit this way, I would tweak it
that way. And to finally findthe winner was just I was ecstatic.
It was amazing and it was alot of fun. And interestingly, when
(08:37):
I made my mold, I knewthat it would be either go time or
back to the drawing board. Andit wasn't perfect, but that was what
was necessary in order for me tofind out if this was a viable product,
and sure enough, it was.It just needed a slight modification and
that's when the male female part cameinto play. And the rest is history.
(08:58):
So it's been around for a while. You have the product. It
worked, You're very happy with it. It was doing exactly how it needed
to function. It had to carrya certain amount of weight, it had
to click into place, so thereweren't any slip ups with the way that
the customer was going to use it. And here you are. You needed
to come up with a name.What time during the process did you come
(09:20):
up with the name click and Carry? It was actually probably after it was
invented. One of my doctors,he was a gastroentrologist from my earlier career,
and he actually came up with thename. He said, well,
it's making that fun sound, whydon't we call it a clicking carry?
And so doctor Gorgie named the clickand carry quite nice. And then you
(09:43):
needed to trademark it, right,So did you go through that? So
you learned about engineering and prototyping andmolding and patents, right, and now
you're at the trademark level where youwant to come up with a good name,
which you did domain names and nowgetting a trademark, right, What
did that experience kind of go throughfor you? So that was quite a
(10:07):
long process. For example, Ifiled for my utility patent first. That
one took almost three years because atthe time the government had laid off a
lot of employees, so there weren'tmany people manning the patent and trademark office.
And then I filed for a secondsubsequent patent when I made some additional
modifications after I made my first mold. And then as far as trademarking the
(10:31):
name, turns out that the namewas already in existence, so I ended
up getting an abandoned name. Soit took a little bit of extra effort,
but I had a patent attorney formy patents and a patent trademark attorney
for my trademark, and I'm stillin contact with both of them. They're
wonderful people and they helped me outa lot because I really wanted that behind
(10:54):
me before I went out there inpublic and talked about my product, I
was just fearful. So it gaveme a level of confidence to have that
ip behind me. It seems likeyou're doing everything right at this point.
You're going through all the steps andyou're hitting it, and you're doing your
research, you're doing your due diligence. It sounds like you've had a few
hiccups along the way, but likeyou said, this was kind of a
(11:16):
side hustle for you. If itworks out, that's great. If not,
it's not going to take food offyour plate. You're kind of going
through the steps and getting to whereyou are. So now comes the packaging.
Right, you came up with thisname, you need a logo,
and then you had to put itinto something to be able to make it
(11:37):
so people could buy it. Sowhat did you do to find or to
start thinking about your packaging? Gosh? I hired a friend and I can't
remember where I met him, mayhave been on social media, and he
came up with a really clever package, but it was basically a hand and
(11:58):
it was really cue. But theproblem is it was just the hand carrying
the clicking carry. And the realbeautiful part about clicking carry is the fact
that it could be worn over theshoulder because your back is a better support
system than just using the extremity.So even though the weight of the bags
happens to be the same, itfeels like half the way because you're using
(12:20):
your back. So the initial packagingwas a hand. It was really crafty
and clever, but then it eventuallyevolved down the line. And let's see
what the product looks like again inthe in the package. So this is
the current packaging, but it actuallyhas since just changed recently. So this
(12:41):
these pictures are now on the frontand this pic I'm sorry on the back,
and then this picture will be frontand center on the front because it
shows the use over the shoulder.And then I have the gentleman with the
paint cans to make it a moregender neutral packaging. So that order is
shipping on December fifth. And nowwhen you first showed us the demo,
(13:05):
you had many other purposes and functionalityfor the product. So how do people
know about that? Is it onyour website or just in fact, that's
where I found out all these subsequentuses. People use it for sports equipment
or dry cleaning. So I didn'tthink of all these fun ways to use
the clicking carrier. They actually cameto me. And I love how creative
(13:28):
people are to even think about thisand suggest it. For example, yesterday
I received a fun testimonial and itwas on Amazon, and the person mentioned,
how this has really changed your lifebecause she has arthritis, so the
Comfy Jail group really helps her out. But she said, but the real
(13:48):
benefit is that when she hooks themto her groceries, the growth of the
groceries keeps the handle high so nothingfalls out of her bags on her journey
home from the grocery store. Justlittle things like that. Being an inventor,
that's the most amazing experience is toknow that people are using your product
for the reason you came up withit, and then they find other solutions
(14:09):
to it too. Absolutely no,you sell on Amazon, so you have
this product, you ended up manufacturingit, so now you have five thousand
units in your garage. Possibly,I don't know what that looked like,
but now you manufactured, what'd youdo after that? So then I started
(14:30):
selling locally. I would sell atthe Brentwood Farmer's Market and the Pasadena Rose
Boiled Once a month they had abig function, so I would set up
a tent and sell from there.And I was in some local grocery stores
and gas stations and things like that, and I started to take it seriously.
(14:50):
So I eventually went to some tradeshows and at the Home and Housework
show in Chicago, I ended upmeeting with QVC, and unbeknownst to me,
they really liked the product, sothey asked me to be on a
talk show. I was on theBethany Frankel Show, and Bethany Frankel is
she's pretty amazing. She was actuallya guest Shark for many seasons, and
(15:13):
she was part of the Real Housewivesof New York and she invented skinny Girl
Margarita's and has a whole product linebased on that. So I went on
her show and they offered me acontract with QVC. So I was in
KBC for many years with David Venableand Lisa Robertson. At the time,
it was a really exciting day.I had that experience also to being in
(15:37):
the kitchen with David for a longtime so on QVC, So it was
a lot of fun, and thatwas an amazing experience. I mean,
it's a great place for an inventorto launch that product. It was amazing
and David's amazing. I just hewas a lot of fun. He has
great energy, and he really tookme under his wing. He was a
(15:58):
big Well you had success at QVC. What other distribution channels did you hit.
It sounded like you did some localsand trade shows. You made way,
but you wanted to sell more.What did you do after that?
So eventually I went online, andI went online because I entered this contest
called the Five Minute Pitch, andI hadn't sold on Amazon up to that
(16:22):
point because I was fearful of counterfeits. And since I entered this contest and
I made it to the finals,i joined Amazon. So Amazon has been
a really good channel for me.And now I'm on some of the other
sites. I'm on Walmart dot comand Lows dot com and in some stores.
(16:42):
I'm in some chains across the country, Meyer in particular, and some
Kroger Stores Ralphs in southern California.So it's been a fun, exciting process.
But I really knew that I neededto get on Shirk Tank because I
needed the exposure, and I triedso hard to get on. I hold
the record for the most attempts everto get on the show, and I
(17:03):
finally made it. Thank goodness,because that's really what set click and Carry
Apart from the others. What wasthe experience like applying for the show and
then getting rejected and then saying,you know what, what do I have
to lose, I'll just try itagain, right, So what did that
kind of experience work out to belike for you? Well? I love
(17:27):
the show. I was a bigfan, so I actually auditioned in the
second season and I made it allthe way to working with the producers and
at the eleventh hour, after workingwith them for about two and a half
months, they decided not to filmme. I guess they decided to go
with someone else, and I wassad, of course, but it turns
(17:47):
out it was a blessing in disguise. And the reason I met them initially
was because I waited in line atan open casting call. So then they
said, well, next year,you don't have to audition again, just
come back, we'll work with youagain. And unbeknownst to me, the
producer actually left, and so Ididn't audition for the third season when I
(18:10):
should have said, then I startedthe fourth, fifth, sixth season.
And how it works is you couldeither apply online or you could go to
an open casting call. And Isuggest the open casting call so that they
can meet you and have the actualproduct in their hands and feel your energy
and your vibe. And then whathappens is you have to fill out a
questionnaire and answer thirty pages of questionsthat are very in depth, and make
(18:33):
another video and then you're either approvedor not approved, and you begin working
with the producers. And as luckwould have it, when I met with
my producer this recent time, whichwas twenty nineteen, my producer asked me,
he said, Kim, do youremember me? And I said,
well, you look so familiar.Maybe I know you from the neighborhood.
(18:56):
Well, it turns out he wasthe assistant producer when I auditioned back in
the second season. His name washis name was Sean, and he's just
the most fantastic producer I've worked withSean and Maggie and I just love them
both, and they had such funcreative ideas. For example, thinking of
a unicyclist who is juggling while wearingher clicking carries. That was a really
(19:18):
fun way to come out onto thestage. Can you show us a sample,
a demo again of the way thatyour product works? Sure? So,
how it works is you simply twistthe clicking carry open. Then you
load handlebags onto each side, andit's any bag with the handle, plastic,
paper, canvas, even your purse, and you have to evenly distribute
the weight. Now I say itcarries up to one hundred pounds, but
(19:40):
it doesn't even streuss fracture until onehundred and fifty three, so it's really
sturdy. And then once you havethe bags in there and the weight is
evenly distributed, you click it backinto place and you could either carry in
your hand or you wear it overyour shoulder and your hands free. And
as I mentioned earlier in our discussion, when it's worn over your shoulder,
it feels like half weight because you'reusing your back instead of just the arm.
(20:03):
So it's it's pretty it's pretty crafty. It's perfect for mom, so
they could carry their baby and stillhave a free hand to open up the
door. Whatever the case may be. Is there a possibility to have it
so it needs to be balanced onboth sides or is it okay on the
one? Sure? I mean,that's certainly something I thought about. For
(20:25):
example, there would be some sortof a bar in between, so people
could carry a whole lot more,and that would be perhaps something for the
construction industry. In fact, I'mworking right now on a strapping system also
for the construction industry. But it'sactually inventive because for me to carry a
case of water bottles is a painin the butt. So I figured out
(20:47):
a way to have a strapping systemthat goes cross body and across the waist,
so a thirty two pound case ofwater bottles feels like about twelve pounds
because you're using your hip as ananchor in your back. It's interesting thing
because as you sell your product andpeople give feedback, it's like you know
what, Yeah, you can dothis, that and that and this,
(21:07):
and if I did this, itcould so there's you had nine iterations to
get to where you are, andnow there could be other uses from what
you originally came up with with,which is interesting, and then you just
have to decide is it something thatmakes sense to continue to do and to
build upon, or is it justit's great the way it is because it's
(21:27):
doing the job and we're getting prettymuch as many people as we can to
buy it. But yeah, there'sgoing to be different industries and different people
that come up with ideas to kindof just keep it, and you have
to make that decision of how muchmore you want to expand on your product
line. Absolutely, Now with SharkTank, you got that green light.
(21:49):
They told you, Kim, yougot it. What was that experience for
you? Oh gosh, I was. I was elated. I was actually
at the Gross store when I foundout. Jackie, she was the main
casting agent I worked with for manyyears. She was just so excited to
tell me about it. In fact, she was with her entire casting team
(22:11):
and she recorded it, so ifpeople go on to my Instagram or TikTok
or Facebook, they'll actually hear therecording. And I actually started crying because
I was so excited. Finally happened. I tried and tried and tried,
and it finally happened. But interestingly, when I filmed, I don't know
if it was the way it wasfilmed or the time of day, but
(22:34):
I actually didn't make it to airthe year that I filmed. And the
executive producer, he's awesome. Hisname is Clay Newbill. He called me
to tell me I didn't make itonto air and I was devastated. And
I didn't realize it was Clay,and I said, what can I do
to change your mind? I don'tunderstand anyway. I finally realized who it
(22:56):
was, and I said, Iapologize. I said, this was seriously
one of the best experiences of mywhole life. Thank you for this opportunity.
And I asked if an archived episodeever makes it to air, and
he said, well, I neversay never, but it's never happened before.
And fast forward that May he calledme and said, you will not
believe this, but ABC bought yourepisode because what happened was the pandemic and
(23:19):
they weren't sure if they were goingto be able to film the next season.
So sure enough, my archived episodemade it to air. So not
only do I follow the record forthe most attempts ever to get on air.
But my episode was the only archivedepisode that ever made it to air,
and it was perfect timing too,because I ended up airing December eleventh
(23:41):
of twenty twenty. And I reallythink that Clay did some special magic for
that to happen, because my productis a perfect stocking stuffer. So I
ended up selling a ton over thatweekend. I sold about three hundred thousand
dollars and it was only twelve dollarsat that time. My average cart size
was about thirty three, so that'spretty good for just a television show.
(24:06):
It was a nice start. Itwas a nice bump in sales. You
seem to be having a really nicesuccess story here of what you've done.
What were the challenges you think thatpeople should consider when they're coming up with
an idea. Oh, bringing anidea to market cost a whole lot more
(24:27):
than you can imagine. And thething is you have to put a lot
of money up front. So,for example, it was a blessing to
be asked to be on QBC byDavid Vennable and Lisa Robertson, But then
I had to hurry up and comeup with about two hundred thousand dollars to
make all that inventory, so Ihad enough in case it sold out,
(24:47):
which you did, so I endedup getting it back, but I was
out that money for a good sixmonths. So that's a difficult thing.
And that's why it's important sometimes forpeople to find investors or to have fabulous
credit so that you can take along long and so that was that was
something quite interesting finding time to dothis. I was doing this while I
(25:07):
was working full time, so Iwould work nights and weekends on my passion
project. And let's see, knockingon doors and getting into stores. I'm
actually currently still doing that. Infact, I'm trying to get into some
big box retailers. I was actuallyin one of the big box retailers in
(25:27):
Puerto Rico for a while and itwent really well until the big hurricane hits.
So then people just didn't have moneyto spend on something like a clicking
carry. They had to spend theirmoney on water or generators. So so
there are a lot of ups anddowns, but at the end of the
day, things always seem to workout as long as you're moving forward.
(25:49):
Just don't listen to the naysayers andjust keep pushing. That's what I'm doing.
I was going to ask you,there's inventors, there's people, there's
regular people that are watching this episodehere, and they could be at all
stages of their idea. They couldhave an idea that they've come up with
in the past, now in thefuture when they come up with something.
(26:12):
From your experience, Kim, canyou give us some final words of wisdom
to the people out there when theydo have an idea what they should do
with it. Absolutely, so,grab your friends and they're your focus group.
Ask them questions what they think aboutit. Tell them to be completely
honest. And you're gonna have somenasiers, You're gonna have some people slapping
(26:34):
you down, but you need that. You need that so that you can
perfect your product. So the moralof the story is, don't listen to
the naysayers. If you believe inyour product, you think you have the
perfect idea, you go for it. And you could listen to them for
their feedback, but don't let themtake you down and stop you from this
journey. Just keep moving forward.If you believe you have the perfect product,
(26:57):
And that's where can we find yourproduct? Where can we buy it
today? So you can buy itat Clickincarry dot com. It's A and
D. Even though my product iswith the M percent, it's on Amazon,
Lows, Kroger, Walmart dot com. Hopefully I'll be in Target soon.
(27:19):
I'm hoping and praying. And that'swhere you can find Clicking Carry for
now, ohmire Hopefully Wegman soon.So some Kroger stores out in the West
coast excellent. And we can followyou. You mentioned on Instagram, so
we can find out many other waysthat we can use your product absolutely Instagram,
(27:41):
TikTok and Facebook, so please followme. I need some help in
that social media department, so comeon and look and see all the fun
ways you could use your Clicking Carry. Thank you so much, Kim.
It was great having you on ourshow. Thank you so much. What
a great story and inspiration to all, and we wish you much more more
success. Thank you and good luckto YouTube. Brian. I think your
(28:03):
show is awesome, so thank you, thank you, thank you, Kim.
That was another great episode of GotInvention Show. If you'd like to
be a guest, you can goto gottenventionshow dot com. Until then,
keep on moving your big ideas forwardand have success as much as you can
find ways to get your product outthere, and just like Kim said,
(28:25):
don't let the naysayers stop you,work on your idea and make them happen.
Thank you so much, see yousoon.