Green Tagged: Theme Park in 30
An insider’s take on the theme park and themed entertainment industry trends, Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos and aquariums to haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Subscribe to PRO content on Patreon: https://www.patreon.com/GreenTagged
Episodes
July 14, 2025 • 30 mins
Asia was expected to become the new theme park capital of the world—then the pandemic hit. IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways from Disney executive Jill Estorino’s keynote, where she credited young adult women with shaping the guest culture at Shanghai Disneyland—impacting everything from merchandise and mobile ...
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July 7, 2025 • 31 mins
Hallmark is back with its Kansas City “Christmas Experience,” aiming to top last year’s 100,000-guest debut by doubling down on comfort-food tradition—workshops, red-carpet movie premieres, and even themed Marriott suites. Philip and Scott unpack how leaning into safe, repeatable rituals can turn a pop-up into a pilgrimage. Next, Meow Wolf launches Phenomenomaly, a summer-long loop of live dance, puppetry, and guest interaction ins...
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June 29, 2025 • 31 mins
Universal is doubling down on pop-culture firepower with the enormously popular gaming IPs of Fallout and Five Nights at Freddy’s confirmed for this year's Halloween Horror Nights. They're also charging superfans $350 for “Premium Scream Night,” a ticketed dress rehearsal. With massive IPs and superfans willing to pay premium prices just to attend a dress rehearsal, how can smaller attractions compete? Thirteenth Floor and Winches...
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June 22, 2025 • 31 mins
The Louvre’s staff closed the world’s most-visited museum with a snap strike, blaming “untenable” crowding and a 20 % cut in state funding even as attendance soars. Philip and Scott pull three operating fixes every attraction can steal now—hard capacity caps, timed-entry tech, and reinvesting in on-site teams before adding the next wing—because a six-year master plan won’t save a gallery that melts down tomorrow. Across the Atlanti...
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June 15, 2025 • 31 mins
Disney and Universal just opened Hollywood’s first heavyweight copyright war against Midjourney, arguing the AI was trained on “countless stolen works.” Philip and Scott debate the case and what it means if your park’s creative team. Then Disney drops a fresh study valuing its U.S. parks at nearly $67 billion and 400,000 jobs, a powerful flex to hedge against future political turmoil. Listen to weekly BONUS episodes on our Patreon....
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Six Flags and Cedar Fair’s $8 billion mash-up, Herschend’s shopping spree, and Falcon’s Beyond devouring Oceaneering are just the opening salvo in a consolidation wave now squeezing most regional parks into four corporate camps. But deal-making is only the first of five seismic shifts Philip and Scott unpack this week. They probe why per-guest spending keeps climbing even as attendance flattens, how velvet-rope up-charges like Disn...
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June 2, 2025 • 30 mins
Herschend finalized its acquisition of Palace Entertainment’s 24 U.S. attractions with a $1.1 billion leveraged loan—and vows 2025 will be a “listening year” before sprinkling Dollywood-style cinnamon bread and “Heartspitality” across Kennywood, Lake Compounce, and 47 other properties. Meanwhile, Six Flags fired every park president overnight, favoring a regional management model instead of a local one. We unpack whether family cul...
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May 26, 2025 • 33 mins
"The Great Reset," Six Flags' new strategic plan, aims to reach 58 million in annual attendance and $3.8 billion in revenue by 2028. The 88-slide presentation boils down to one thing: a better product makes more money. The plan gives concrete examples of what industry professionals have known for decades—improving the guest experience means guests will want to come back and spend more, convert to annual passes, bring their friends,...
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May 19, 2025 • 35 mins
Disney’s stock jumped 7 % after a blockbuster Q2— streaming gained a million subs, Thunderbolts opened #1 worldwide, domestic park profit climbed 13 %, and Bob Iger unveiled the first “authentically Disney, distinctly Emirati” Disney park on Abu Dhabi’s Yas Island. Philip and Scott unpack why Disney is leaning into the parks (finally), Disney's new quality-over-quantity pledge, and debate whether the glowing numbers are a trailing ...
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May 11, 2025 • 34 mins
Six Flags/Cedar Fair’s first post-merger casualty is Six Flags America, erasing 70 full-time and 700 seasonal jobs and $3.5 million in local tax revenue—freeing capital for “marquee” investments elsewhere. At the same time, Marriott’s Gaylord resorts are turning their glass atriums into mini-comic-cons with a DC-branded summer slate, headlined by a 17,500-sq-ft lantern trail of 24-ft heroes, to lure families who might skip a theme-...
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May 4, 2025 • 32 mins
Universal Studios Hollywood is stress-testing a brand-new revenue season with Fan Fest Nights—12 evenings of Comic-Con-meets-HHN running April 25-May 18th from 7 p.m.–2 a.m. Tickets range from $74-$84, and the event is anchored by a 45-minute Back to the Future immersive experience on the actual Courthouse Square backlot. By leaning into nostalgia, the Universal team has created a masterfully written, one-of-a-kind immersive theatr...
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April 29, 2025 • 30 mins
Cord-cutting continues to threaten Comcast, but it sees hope in its theme parks. As 200,000 broadband subscribers abandon Comcast in a single quarter, the company is aggressively pivoting toward theme parks despite them representing just 6.3% of current revenue. With $5 billion in free cash flow, Universal is simultaneously launching Epic Universe while developing Horror Unleashed in Vegas and planning new attractions in Texas and...
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April 19, 2025 • 8 mins
In this first audio edition of Green Tagged Insights, Philip reads the inaugural newsletter analyzing what he calls "The Uncertainty Epidemic" affecting the attractions industry. With economic uncertainty now higher than during COVID and consumer confidence plummeting, hear how industry leaders are responding through strategic diversification. The episode explores Universal's multi-faceted approach with their UK expansion, United A...
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April 18, 2025 • 32 mins
Travel patterns are changing. United Airlines' latest earnings reveal a strategic pivot as they prepare for two economic scenarios in 2025, cutting domestic flight capacity by 4% while seeing surges in both premium and budget travelers – but not the middle market. This "barbell demand" mirrors what's happening across the attractions industry, where guests increasingly choose either high-end experiences or budget options. This week,...
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April 12, 2025 • 31 mins
Universal's newly announced UK theme park isn't just another expansion—it's a strategic economic revitalization plan positioned to transform Britain's post-Brexit economy. We analyze how this 476-acre project near London promises 8.5 million first-year visitors, 28,000 jobs, and a £50 billion economic impact by 2055. Scott and Philip explore why Universal's diversification strategy—balancing global location risk while expanding int...
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April 9, 2025 • 24 mins
In this bonus episode, we present the complete remarks from Massimiliano Freddi, IAAPA Chair of the Board and Wonderwood CEO, recorded at the IAAPA North America Summit. Hear Freddi’s powerful perspective on why attractions should become catalysts for true social connection—from countering phone addiction to designing transformative guest experiences. Tune in to discover new insights on how parks can foster genuine togetherness in ...
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April 6, 2025 • 31 mins
Go behind the scenes at Disney with exclusive takeaways from IAAPA's North America Summit 2025 at Disneyland Resort! Philip shares first-hand insights from Disney executives on the thoughtful redesign of Toontown and how small, intentional changes create significant guest experience improvements. Discover how Disney balances operational necessities with guest comfort through innovative solutions - from stroller parking zones to dec...
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March 31, 2025 • 31 mins
International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending. We analyze the factors behind this dramatic shift—from policy changes to negative media coverage—and explore how theme parks are responding. Disney's strategic summer announcements following Universal's Epic Universe opening suggest industry collaboration a...
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March 24, 2025 • 31 mins
This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry. Unlike the public Six Flags-Cedar Fair merger, this private company acquisition brings a different approach—emphasizing people-first culture, regional park identity, and quality entertainment experiences. With annual visitors projected to reach ...
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March 17, 2025 • 30 mins
This week Philip shares key insights from the Themed Entertainment Association's Inspire Week and Leadership Forum. Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio. From a year-round horror experience in Las Vegas to fan-focused pop-up festivals and a family-centric local approach in Texas, Universal is placing calculated bets across multiple markets. Di...
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