The Brand Up Challenge- destroy being average- Stacy Cohen

Welcome to another episode of GSR Place, where host B.D. Dalton digs deep into the secrets of growth, marketing, and personal branding for the “lazy overachiever." In today's episode, B.D. is joined by the incredible Stacy Cohen—a seasoned entrepreneur and PR/marketing agency owner from New York with over 25 years of experience.

Introduced by Allison Kluger, Stacy shares her dynamic journey, starting as a 14-year-old home waitress all the way to writing two books on personal branding: “Brand Up” and “Brand Up 2.0.”Together, they dive into the value of building your personal brand early, the importance of authentic self-reflection, and the power of going beyond the average to truly set yourself apart—no matter your field.

Stacy explains her signature Discovery, Development, and Delivery framework for branding, dishes out actionable advice for amplifying your value (without bragging!), and offers real-world stories of branding wins and lessons learned.Listen in for practical strategies, inspiring stories, and Stacy’s Brand Up Challenge—guaranteed to get you thinking differently about how you present yourself to the world. Whether you’re a student, a business owner, or a professional hungry for growth, you’ll walk away with tips you can use right now to strengthen your brand and seize new opportunities.Let’s jump in!