Growth
What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, you’ll learn how to run and optimize experiments, approach your funnel with a growth mindset, step by step plays for product onboarding and more. Plus we’ll bring you exclusive interviews with the best growth leaders out there so you can get hands on advice for running your own growth program. Catch a new episode of Growth every other Wednesday right here.
Episodes
November 22, 2019 • 16 mins
With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you shou...
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November 19, 2019 • 24 mins
This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo.
Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science an...
Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science an...
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November 19, 2019 • 17 mins
On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made."
No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friend...
No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friend...
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November 19, 2019 • 22 mins
On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.
Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel......
Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel......
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November 19, 2019 • 35 mins
When you’ve already unlocked growth in the enterprise, the only thing to do is to keep going upmarket, right? Wrong. So when Travis Kaufman's (VP of Product Growth at Gainsight) team noticed their data showed a huge drop off (read: huge potential) in the small business segment of their lead funnel, they decided to make their first attempt to go downmarket with a free offering. On this episode of Growth, learn how Travis and his tea...
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November 19, 2019 • 26 mins
On today's episode of Growth, Matt talks about all things activation with Thibault Imbert, Director of Growth for Adobe Creative Cloud. Thibault explains what activation looks like at Adobe – how they define it, set goals around it, and measure it (hint: it's not just about the quantitative).
Then Matt and Thibault take it a layer deeper and discuss a topic near and dear to Matt's heart – experimentation. Thibault shares his advice ...
Then Matt and Thibault take it a layer deeper and discuss a topic near and dear to Matt's heart – experimentation. Thibault shares his advice ...
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Looking to become a data-driven organization? Well, there's no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot's sales product growth team, and later went on to form the company's product a...
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November 19, 2019 • 18 mins
On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted...
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November 19, 2019 • 15 mins
We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day, making it challenging to find new opportunities for growth. But there are still companies that have managed to cut through the noise and win new customers. What's behind their success? On this episode, Matt digs in and shares five tried and true user acquisition strategies inspired ...
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November 19, 2019 • 13 mins
It's the #1 question growth teams ask other growth teams: What's your process? Because maybe you're struggling to get your team onboard, or you're having a hard time keeping up with your projects and experiments, or something's not quite working, or maybe you just feel like you're not going fast enough. The good news? You're not alone. Everyone gets stuck. So on this episode of Growth, Matt shares a few ways to think about the grow...
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November 19, 2019 • 17 mins
Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from ...
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November 19, 2019 • 24 mins
On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.
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November 19, 2019 • 15 mins
Today on Growth, Facebook Messenger's Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing and design to build and completion.
Matt and Darius also talk throug...
Matt and Darius also talk throug...
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November 19, 2019 • 11 mins
Setting goals is hard. And setting goals for your growth team is no exception. So on this episode, Matt shares an inside look at how Drift's growth team thinks about goal setting – including why it's important to get alignment on strategy, how to measure the actual impact of a team, and the role failure plays in goal setting.
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November 19, 2019 • 19 mins
On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years. Want to know what Dan says how to fi...
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November 19, 2019 • 8 mins
Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you've probably faced yourself – updating your homepage. There are pros and cons to both and Matt lays it all out here.
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November 19, 2019 • 10 mins
On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on.
This experiment framework can apply to all parts of your business. Ready to get started with your own growth experimen...
This experiment framework can apply to all parts of your business. Ready to get started with your own growth experimen...
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November 19, 2019 • 16 mins
This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure).
Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in ...
Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in ...
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November 19, 2019 • 8 mins
What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments with...
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November 19, 2019 • 8 mins
Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more.
In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.
In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.
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