June 15, 2023 • 8 mins
Looking to breathe new life into your hospitality property brand?
Discover the top tips and tricks for reviving your brand and reigniting your success.
Today’s episode, Reviving Your Hospitality Property Brand: Tips and Tricks, is a guest post written by Courtney Rosenfeld.
Hospitality property businesses are constantly evolving with the times. There’s so much competition out there, and it’s essential to remain current and relevant. One of the best ways to accomplish that is to refresh your brand.
Updating your image and messaging will help your business stand out and attract new customers. But how do you go about refreshing your brand, and where do you start? Keystone HPD shares some tips and tricks for giving your hospitality property a fresh new look!
Continue reading, watching, or listening, and I’ll share why it is important to refresh your brand in the hospitality industry, right after a word from our sponsor…
⇒ TO WATCH, READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/reviving-your-hospitality-property-brand-tips-and-tricks-347
Take advantage of our courses
https://courses.keystonehospitalitydevelopment.com/
Get your copy of the “How to Improve Your Hospitality Properties Success” e-book?
https://keystonehpd.com/how-to-improve-your-hospitality-propertys-success
Get Your INNsider Tips
https://KeystoneHPD.com/INNsider-Tips
Join one of your private groups
https://keystonehpd.com/private-groups
Say hi on social
Facebook: https://www.facebook.com/KeystoneHPD
Twitter: https://twitter.com/KeystoneHPD
LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development
Listen to The Hospitality Property School PODCAST here
https://www.keystonehpd.com/hospitality-property-school-podcasts
YouTube
https://youtu.be/pSDRMeSZFFw
A Division of Keystone Hospitality Property Development
Discover the top tips and tricks for reviving your brand and reigniting your success.
Today’s episode, Reviving Your Hospitality Property Brand: Tips and Tricks, is a guest post written by Courtney Rosenfeld.
Hospitality property businesses are constantly evolving with the times. There’s so much competition out there, and it’s essential to remain current and relevant. One of the best ways to accomplish that is to refresh your brand.
Updating your image and messaging will help your business stand out and attract new customers. But how do you go about refreshing your brand, and where do you start? Keystone HPD shares some tips and tricks for giving your hospitality property a fresh new look!
Continue reading, watching, or listening, and I’ll share why it is important to refresh your brand in the hospitality industry, right after a word from our sponsor…
⇒ TO WATCH, READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/reviving-your-hospitality-property-brand-tips-and-tricks-347
Take advantage of our courses
https://courses.keystonehospitalitydevelopment.com/
Get your copy of the “How to Improve Your Hospitality Properties Success” e-book?
https://keystonehpd.com/how-to-improve-your-hospitality-propertys-success
Get Your INNsider Tips
https://KeystoneHPD.com/INNsider-Tips
Join one of your private groups
https://keystonehpd.com/private-groups
Say hi on social
Facebook: https://www.facebook.com/KeystoneHPD
Twitter: https://twitter.com/KeystoneHPD
LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development
Listen to The Hospitality Property School PODCAST here
https://www.keystonehpd.com/hospitality-property-school-podcasts
YouTube
https://youtu.be/pSDRMeSZFFw
A Division of Keystone Hospitality Property Development
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Looking to breathe a new life intoyour hospitality property brand. Discover the top
tips and tricks for reviving your brandand reigniting your success. Welcome to another
edition of Hospitality Property School. Iam your instructor, Jerry McPherson. If
(00:24):
you haven't subscribed yet, do itnow and make sure to hit the little
bills so you'll be informed when Iupload a new video. You won't want
to miss anything I designed especially foryou. Today's episode Reviving your Hospitality Property
Brand Tips and Tricks is a guestpost written by Courtney Rosenveld. Hospitality property
(00:47):
businesses are constantly evolving with the times. There is so much competition out there
that it's essential to remain current andrelevant. One of the best ways to
accomplish that is to fresh your brand. Updating your image and messaging will help
your business stand out and attract newcustomers. But how do you go about
(01:08):
refreshing your brand and where do youstart? Keystone HPD share some tips and
tricks for giving your hospitality property afresh new look. Continue reading, watching
or listening, and I'll share whyit is important to refresh your brand in
the hospitality industry right afterward from oursponsor. Attention all current and aspiring hotel,
(01:36):
resort, in, bed and breakfastand holiday rental owners and managers.
Are you ready to take your hospitalityproperty business to the next level? Look
no further. The Guide to Owningand Operating a Hospitality Property Successfully Online course
is here to help you succeed.This course is packed with valuable information and
(01:57):
insider tips from industry experts, coveringeverything from marketing strategies and customer service to
financial management and staff training. Whetheryou are a seasoned professional or just starting
out, this course is perfect foranyone looking to grow their business and enhance
their skills. You will learn howto create a memorable guest experience and keep
(02:22):
your guests coming back for more.What are you waiting for? Enroll today
and start reaping the benefits of thesesuccessful hospitality property business Before the break,
I said I would share why itis important to refresh your brand in the
hospitality industry. Why is it importantto refresh your brand in the hospitality property
(02:43):
industry? Revitalizing your brand is crucialfor a number of reasons. First,
it helps you keep your company relativeand contemporary. As the world changes,
so do customer preferences. So youmust be aware of emergency industry trends and
ensure your brand aligns with them.Refreshing your brand can also help attract new
(03:06):
customers. You may be able toappeal to a new demographic or audience by
simply modifying your image and message.Keep in mind that if everyone in your
industry is doing the same thing,a unique and fresh brand will make your
business more noticeable and memorable. Inother words, you'll distinguish your bed and
(03:27):
breakfast or hotel from your rivals usingyour brand in your marketing materials. Once
you've developed a new brand image,you'll want to make sure it's reflected in
all your marketing materials. This includesyour website, social media pages, menus,
flyers, business cards, and anyother promotional materials. Confirm that your
(03:50):
staff are aware of the new brandingand are appropriately trained on communicating it.
Consistency is key, so you wantyour new branding to be visible everywhere your
business is represented. Consider designing atrifle brochure that incorporates your new branding elements.
You can use an online brochure makerand customize a pre made template to
(04:14):
fit your needs. An intention grabbingbrochure that perfectly showcases your business and its
offerings can do wonders for brand recognition. Revisiting your values and mission. Your
brand isn't about your official identity,it also represents who you are as a
company. When refreshing your brand,remember to revisit your values and mission.
(04:39):
Doing so will help you ensure thatyour new branding aligns with your business goals
and philosophy. If you haven't yetdefined your company values and mission, now
is the time to do it.They should inform your brand messaging, be
evident to customers, and drive everystep you take as an organization. Create
(05:00):
a new logo. Your logo isa critical part of your brand identity.
It is the visual representation of yourcompany and should convey your brand identity in
a concise and memorable way. Ifyour old logo isn't working any more,
make a new one. Just makesure it's scalable, easy to read,
(05:21):
and in line with the rest ofyour branding elements. Are these making sense
so far? Let me own thecomments. Select new color scheme. Your
color scheme is another critical aspect ofyour brand identity. Different colors invoke different
feelings and emotions in people, sogo with a palette that fits your brands,
(05:44):
values and messaging. Consider what emotionsyou want your brand to inspire and
choose the colors that align with thoseemotions. Make sure the colors match your
new logo and are consistent across allmarketing materials. Do you have a good
slogan? Any consumer will tell youthat a good slogan can help them remember
(06:05):
a business and what it stands for. Resolve to come up with a new
slogan if your old one is nolonger getting it done. Focus on creating
a slogan that aligns with your brand, identity, and mission while standing apart
from the rest of the hospitality propertyindustry. Keep it short, memorable,
and easy to say. In conclusion, refreshing your hospitality property business brand is
(06:31):
a vital step towards staying relevant andattracting you customers. From elevating your values
to updating your marketing materials to creatinga slogan, you can create a fresh
new identity that accurately reflects who youare as a property. Don't be afraid
to take risks and try something new. It might just pay off in the
(06:53):
long run. Keeping your business upto date and in touch with the latest
trends will help ensure it remains competitiveand successful. Would you like to read
more helpful content or learn about ourproperty development services, visit Keystone HPD dot
com today. Have you ever consideredreviving your hospitality property brand? Let me
(07:17):
know in the comments. We covermore on all aspects of operating a hospitality
property in the Guide to Owning andOperating a Hospitality Property Successfully course check it
out. You can find more informationat Keystone HPD dot com slash course.
(07:38):
As always, you're going to haveaccess to this episode for as long as
you'd like, But if you'd liketo see all the bonuses you would have
access to as a member of theHospitality Property School group, check out the
short video in this episode post shownotes. In our next episode, I
will be talking about the hotel maintenanceemployee qualifications to look for. That's it
(08:01):
for today's episode. Until next time, have a fun day. Hey,
if you haven't done so yet,make sure you sign up for those great
weekly insider tips Say high and Socialand join one of her groups, and
make sure to get your free copyof the How to Improve your Hospitality Property
Success. All of the links arein the showments
Looking to breathe a new life intoyour hospitality property brand. Discover the top
tips and tricks for reviving your brandand reigniting your success. Welcome to another
edition of Hospitality Property School. Iam your instructor, Jerry McPherson. If
(00:24):
you haven't subscribed yet, do itnow and make sure to hit the little
bills so you'll be informed when Iupload a new video. You won't want
to miss anything I designed especially foryou. Today's episode Reviving your Hospitality Property
Brand Tips and Tricks is a guestpost written by Courtney Rosenveld. Hospitality property
(00:47):
businesses are constantly evolving with the times. There is so much competition out there
that it's essential to remain current andrelevant. One of the best ways to
accomplish that is to fresh your brand. Updating your image and messaging will help
your business stand out and attract newcustomers. But how do you go about
(01:08):
refreshing your brand and where do youstart? Keystone HPD share some tips and
tricks for giving your hospitality property afresh new look. Continue reading, watching
or listening, and I'll share whyit is important to refresh your brand in
the hospitality industry right afterward from oursponsor. Attention all current and aspiring hotel,
(01:36):
resort, in, bed and breakfastand holiday rental owners and managers.
Are you ready to take your hospitalityproperty business to the next level? Look
no further. The Guide to Owningand Operating a Hospitality Property Successfully Online course
is here to help you succeed.This course is packed with valuable information and
(01:57):
insider tips from industry experts, coveringeverything from marketing strategies and customer service to
financial management and staff training. Whetheryou are a seasoned professional or just starting
out, this course is perfect foranyone looking to grow their business and enhance
their skills. You will learn howto create a memorable guest experience and keep
(02:22):
your guests coming back for more.What are you waiting for? Enroll today
and start reaping the benefits of thesesuccessful hospitality property business Before the break,
I said I would share why itis important to refresh your brand in the
hospitality industry. Why is it importantto refresh your brand in the hospitality property
(02:43):
industry? Revitalizing your brand is crucialfor a number of reasons. First,
it helps you keep your company relativeand contemporary. As the world changes,
so do customer preferences. So youmust be aware of emergency industry trends and
ensure your brand aligns with them.Refreshing your brand can also help attract new
(03:06):
customers. You may be able toappeal to a new demographic or audience by
simply modifying your image and message.Keep in mind that if everyone in your
industry is doing the same thing,a unique and fresh brand will make your
business more noticeable and memorable. Inother words, you'll distinguish your bed and
(03:27):
breakfast or hotel from your rivals usingyour brand in your marketing materials. Once
you've developed a new brand image,you'll want to make sure it's reflected in
all your marketing materials. This includesyour website, social media pages, menus,
flyers, business cards, and anyother promotional materials. Confirm that your
(03:50):
staff are aware of the new brandingand are appropriately trained on communicating it.
Consistency is key, so you wantyour new branding to be visible everywhere your
business is represented. Consider designing atrifle brochure that incorporates your new branding elements.
You can use an online brochure makerand customize a pre made template to
(04:14):
fit your needs. An intention grabbingbrochure that perfectly showcases your business and its
offerings can do wonders for brand recognition. Revisiting your values and mission. Your
brand isn't about your official identity,it also represents who you are as a
company. When refreshing your brand,remember to revisit your values and mission.
(04:39):
Doing so will help you ensure thatyour new branding aligns with your business goals
and philosophy. If you haven't yetdefined your company values and mission, now
is the time to do it.They should inform your brand messaging, be
evident to customers, and drive everystep you take as an organization. Create
(05:00):
a new logo. Your logo isa critical part of your brand identity.
It is the visual representation of yourcompany and should convey your brand identity in
a concise and memorable way. Ifyour old logo isn't working any more,
make a new one. Just makesure it's scalable, easy to read,
(05:21):
and in line with the rest ofyour branding elements. Are these making sense
so far? Let me own thecomments. Select new color scheme. Your
color scheme is another critical aspect ofyour brand identity. Different colors invoke different
feelings and emotions in people, sogo with a palette that fits your brands,
(05:44):
values and messaging. Consider what emotionsyou want your brand to inspire and
choose the colors that align with thoseemotions. Make sure the colors match your
new logo and are consistent across allmarketing materials. Do you have a good
slogan? Any consumer will tell youthat a good slogan can help them remember
(06:05):
a business and what it stands for. Resolve to come up with a new
slogan if your old one is nolonger getting it done. Focus on creating
a slogan that aligns with your brand, identity, and mission while standing apart
from the rest of the hospitality propertyindustry. Keep it short, memorable,
and easy to say. In conclusion, refreshing your hospitality property business brand is
(06:31):
a vital step towards staying relevant andattracting you customers. From elevating your values
to updating your marketing materials to creatinga slogan, you can create a fresh
new identity that accurately reflects who youare as a property. Don't be afraid
to take risks and try something new. It might just pay off in the
(06:53):
long run. Keeping your business upto date and in touch with the latest
trends will help ensure it remains competitiveand successful. Would you like to read
more helpful content or learn about ourproperty development services, visit Keystone HPD dot
com today. Have you ever consideredreviving your hospitality property brand? Let me
(07:17):
know in the comments. We covermore on all aspects of operating a hospitality
property in the Guide to Owning andOperating a Hospitality Property Successfully course check it
out. You can find more informationat Keystone HPD dot com slash course.
(07:38):
As always, you're going to haveaccess to this episode for as long as
you'd like, But if you'd liketo see all the bonuses you would have
access to as a member of theHospitality Property School group, check out the
short video in this episode post shownotes. In our next episode, I
will be talking about the hotel maintenanceemployee qualifications to look for. That's it
(08:01):
for today's episode. Until next time, have a fun day. Hey,
if you haven't done so yet,make sure you sign up for those great
weekly insider tips Say high and Socialand join one of her groups, and
make sure to get your free copyof the How to Improve your Hospitality Property
Success. All of the links arein the showments
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